In the business world, an inflection point happens at a critical moment when the situation calls for new thinking and a different strategy. Troy Korsgaden—a highly sought-after insurance and financial services consultant, speaker, and the author of seven books—believes this is that moment for the insurance and financial industry. Previous assumptions about the way we do business are no longer accurate. His warning is that if we don’t see the need to change—and change now—many of us will lose customers…and perhaps lose our businesses.
This book will guide you to adapt your insurance or financial services agency to reach and serve customers in the ways they want to do business. Troy Korsgaden shares a blueprint for a new business model to set your firm up for success in today’s rapidly changing environment.
Take a hard look at your role, firm, or carrier as it is today, and ask yourself, “Where am I now?” and “How did I get here?” Take a rigorously honest approach when looking at your business. What have you done right, and what could have been done better? Are you poised for the future? What areas could you improve? In what areas do you thrive? When is the last time you retooled any of your procedures or workflows? Many professionals show up every day without a real plan, and their schedules are dictated by the brushfires that flare up during the day. They don’t have a defined and purposeful schedule to guide them. Don’t let that be you!
Start today, setting up your firm for success. Create an action plan to retool everyone and everything within your agency or firm. The bottom line is to have a seamless ecosystem at the firm level and/or the carrier level. Think of it like a digital experience. You enter through the main hub, and when you are offered a different product, most of the time you feel you’ve left the hub. It feels odd and uncomfortable because the process has suddenly become complicated. Our task is to create a reality for our customers in which they never feel they’ve left our hub.
To ride the new wave in our culture and our industry, you need to create a network that blends excellent customer experience, a wide array of options in your offerings, and the creation of expertise partners to whom you can refer your customers who need products and services you don’t currently offer.