Annette SImmons
Book Description
Whoever Tells the Best Story Wins!
Tell it to sell it! Help your customers make your story their story. Learn six kinds of stories to tell from four reliable sources of stories.
How to find and tell stories that
• Win trust
• Win curiosity
• Win the sale
• Win the day
New second edition is updated with cool examples of storytelling from other industries and an Appendix on how to run your own storytelling training.
About the Author
For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, sell products, build leadership, and prompt behavior change. The The Story Factor, named One of the Best 100 Business Books of All Time (Penguin, 2008) and Whoever Tells the Best Story Wins (second edition in 2015) are international classics.|For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, sell products, build leadership, and prompt behavior change. The The Story Factor, named One of the Best 100 Business Books of All Time (Penguin, 2008) and Whoever Tells the Best Story Wins (second edition in 2015) are international classics.|For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, sell products, build leadership, and prompt behavior change. The The Story Factor, named One of the Best 100 Business Books of All Time (Penguin, 2008) and Whoever Tells the Best Story Wins (second edition in 2015) are international classics.|For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, sell products, build leadership, and prompt behavior change. The The Story Factor, named One of the Best 100 Business Books of All Time (Penguin, 2008) and Whoever Tells the Best Story Wins (second edition in 2015) are international classics.|For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, sell products, build leadership, and prompt behavior change. The The Story Factor, named One of the Best 100 Business Books of All Time (Penguin, 2008) and Whoever Tells the Best Story Wins (second edition in 2015) are international classics.
Recent Books
