Written for SMEs and start-ups, this book covers essential B2B topics including:
- Understanding what business buyers (i.e. decision-makers) really want
- How to develop product and service offerings business customers want-and will pay for!
- How to acquire and retain business customers
- How to market your offerings
- How to achieve sustainable long-term growth
Contains practical strategies and actions that can be used right away and applicable in these unprecedented times.