C-Suite Network™

Michael Haynes

Book Description

Written for SMEs and start-ups, this book covers essential B2B topics including:

  • Understanding what business buyers (i.e. decision-makers) really want
  • How to develop product and service offerings business customers want-and will pay for!
  • How to acquire and retain business customers
  • How to market your offerings
  • How to achieve sustainable long-term growth

Contains practical strategies and actions that can be used right away and applicable in these unprecedented times.

About the Author

Michael Haynes is a B2B Customer and Marketing Strategy Adviser.

He is Founder and Principal Consultant at his firm, Listen Innovate Grow.

Michael’s passion and focus are empowering SMEs with BUYER-driven approaches to acquire and retain business customers and drive business growth.

He has over 23 years’ experience and has advised SMEs, start-ups in Australia, Canada, Asia, and the Middle East.

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