Getting all of the business instead of just a transaction involves gaining the trust and loyalty of the customer.
Jim Cathcart is the person who popularized the concept and phrase “Relationship Selling”. This book is part of a suite of learning resources to help you learn how to master each phase of the sales process so as to be in control at every point in selling and sales management.
This international best seller has been repeatedly updated and enhanced to keep it relevant for you. Clients in every industry sing its praises. You will too.