WELCOME TO M. A. P. Video Library
Check out these select videos from our Content Library
THE PRACTICE: A Conversation with Seth Godin
This C-Suite Network Digital Discussion will feature the Direct Marketing Hall of Fame and Marketing Hall of Fame inductee speaking about leadership lessons to make the impossible possible, marketing tactics to put you over the top, and his upcoming book, “The Practice: Shipping Creative Work.”
From Accidental Entrepreneur to Undaunted Success
With women starting and running businesses at an astonishing rate, everyone’s entrepreneurial journey is different – some out of economic necessity, others out of sheer passion, and others…purely by accident.
The latter is the path Kara Goldin, Founder & CEO of Hint Inc took. She is the featured guest in the first installment of the Q2 Digital Discussion Leadership Series. Kara who calls herself an “accidental entrepreneur” and will address her unconventional journey to success, what it takes to build something that matter, and making the impossible happen.
10 Leadership Virtues for Disruptive Times
With the world changing so rapidly, many leaders are struggling to find new ways to make a significant and positive impact on their team. The key, says Tom Ziglar, is to consistently bring out the best in everyone by focusing on ten core virtues: kindness, humility, respect, persistence, selflessness, encouragement, positive expectations, self-control, firmness, and hope.
Delivering cutting-edge new research, wisdom gleaned from experience, and poignant insights from his work at Zig Ziglar Corp, Tom Ziglar identifies the communication styles that will keep everyone on the same page, regardless of their working environment. He also emphasizes the importance of closing the “empathy gap” between management and staff in order to create a more connected team that operates to its fullest potential–and how developing each team member’s unique dreams, goals, and abilities sets up the company for success.
Creating a Winning Culture with 21st Century Leadership
& Old School Principles
Success stories have the power to inspire and this is no exception. Steve White created a culture defined by the catchphrase “Working Together to Win Together” during his tenure as President of Comcast’s West Division for 11 years.
Steve is currently the President, Special Counsel to the CEO at Comcast Cable and his career has been driven by continuous learning, radical responsibility, and an unwavering commitment to excellence. His efforts were instrumental in delivering industry-leading results and driving annual revenue of nearly $18 billion.
Tune into this Digital Discussion to learn:
- His journey “from the projects to president” and realizing the American dream
- How to “Find your Fights” – 7 tips for discovering your purpose
- Why getting fired was the best thing that happened to him
- Cultivating greater employee retention during the “Great Resignation”
- Creating an organization of inclusiveness through purpose
Optimizing eCommerce and Customer Analytics for the 21st Century
Creating a tradition of excellence takes hard work and knowing and understanding your customers’ needs. FTD has been a leader in the floral industry for over a century with over 30,000 floral shops in over 125 countries.
How have they been able to maintain this long tradition of excellence? By getting to know their customers. In fact, their mission and foundation for the business is to delight and inspire customers. Taryn Rayment is the Chief Marketing Officer at FTD Companies and she’ll be our guest during this Digital Discussion.
Transforming Business Models Through Analytics
In recent months, everyone has pivoted their business models. In 2017, the travel and tourism industry in the U.S. generated more than $1.6 trillion in economic output. However, 2020 has thrown everyone a curveball, especially to those in the hospitality industry.