C-Suite Network™

Mari Anne Vanella

Book Description

42 Rules of Cold Calling Executives (2nd Edition) is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant, yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past 15 years.
Reading this book will deliver the following benefits:

An understanding of the dynamics of a cold call and how you can manage those to get results.
A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.

If you are in management and looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you.

In it, you will learn and explore:

Easy to implement methods to improve performance
Real life examples of what works
Techniques for immediately making cold calling easier
Ways to deliver consistent results
How to get out of a production slump

About the Author

Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne’s background includes successful performance as Vice President and Director at well-known technology firms. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.

Mari Anne is listed as one of 50 Most Influential in Sales Lead Management in 2015, 2014 and is also listed in the “20 Women to Watch in Sales Lead Management” in 2015, 2014, 2013, 2012, and 2011. She is consistently ranked in the top industry influencers and in 2015 landed in the top 3 of the “40 Most Inspirational Leaders in Sales Lead Management.” She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak 3 years in a row in featured sessions. She has also been featured at “LinkedIn Live” which was co-sponsored by the regional Chamber of Commerce and focused on how SMB’s can successfully leverage LinkedIn as The Vanella Group, Inc. has.|Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne’s background includes successful performance as Vice President and Director at well-known technology firms. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.

Mari Anne is listed as one of 50 Most Influential in Sales Lead Management in 2015, 2014 and is also listed in the “20 Women to Watch in Sales Lead Management” in 2015, 2014, 2013, 2012, and 2011. She is consistently ranked in the top industry influencers and in 2015 landed in the top 3 of the “40 Most Inspirational Leaders in Sales Lead Management.” She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak 3 years in a row in featured sessions. She has also been featured at “LinkedIn Live” which was co-sponsored by the regional Chamber of Commerce and focused on how SMB’s can successfully leverage LinkedIn as The Vanella Group, Inc. has.|Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne’s background includes successful performance as Vice President and Director at well-known technology firms. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.

Mari Anne is listed as one of 50 Most Influential in Sales Lead Management in 2015, 2014 and is also listed in the “20 Women to Watch in Sales Lead Management” in 2015, 2014, 2013, 2012, and 2011. She is consistently ranked in the top industry influencers and in 2015 landed in the top 3 of the “40 Most Inspirational Leaders in Sales Lead Management.” She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak 3 years in a row in featured sessions. She has also been featured at “LinkedIn Live” which was co-sponsored by the regional Chamber of Commerce and focused on how SMB’s can successfully leverage LinkedIn as The Vanella Group, Inc. has.|Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne’s background includes successful performance as Vice President and Director at well-known technology firms. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.

Mari Anne is listed as one of 50 Most Influential in Sales Lead Management in 2015, 2014 and is also listed in the “20 Women to Watch in Sales Lead Management” in 2015, 2014, 2013, 2012, and 2011. She is consistently ranked in the top industry influencers and in 2015 landed in the top 3 of the “40 Most Inspirational Leaders in Sales Lead Management.” She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak 3 years in a row in featured sessions. She has also been featured at “LinkedIn Live” which was co-sponsored by the regional Chamber of Commerce and focused on how SMB’s can successfully leverage LinkedIn as The Vanella Group, Inc. has.|Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne’s background includes successful performance as Vice President and Director at well-known technology firms. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.

Mari Anne is listed as one of 50 Most Influential in Sales Lead Management in 2015, 2014 and is also listed in the “20 Women to Watch in Sales Lead Management” in 2015, 2014, 2013, 2012, and 2011. She is consistently ranked in the top industry influencers and in 2015 landed in the top 3 of the “40 Most Inspirational Leaders in Sales Lead Management.” She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak 3 years in a row in featured sessions. She has also been featured at “LinkedIn Live” which was co-sponsored by the regional Chamber of Commerce and focused on how SMB’s can successfully leverage LinkedIn as The Vanella Group, Inc. has.|Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.
Mari Anne’s background includes successful performance as Vice President and Director at well-known technology firms. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.
Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.
Mari Anne is listed as one of 50 Most Influential in Sales Lead Management in 2015, 2014 and is also listed in the “20 Women to Watch in Sales Lead Management” in 2015, 2014, 2013, 2012, and 2011. She is consistently ranked in the top industry influencers and in 2015 landed in the top 3 of the “40 Most Inspirational Leaders in Sales Lead Management.” She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak 3 years in a row in featured sessions. She has also been featured at “LinkedIn Live” which was co-sponsored by the regional Chamber of Commerce and focused on how SMB’s can successfully leverage LinkedIn as The Vanella Group, Inc. has.

Recent Books