Sebastian Jespersen & Stan Rapp
Book Description
A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company of any size does its utmost to create engaging online content. Something more is needed. We must go beyond mere engagement. The problem is that engagement in the here and now – the next click, “like,” retweet or uploaded video – is easily followed by disengagement in a click-obsessed society. Much more is needed to keep the connection between brand and consumer alive, the kind of enduring, mutually beneficial relationship that delivers robust ROI year-in, year out.
Stan and Sebastian share how they came to realize that pairs of particles in the quantum world, famous for never letting go of one another, are a metaphor for the intertwined brand and customer relationship made possible by unrelenting advances in digital
technology. It’s a closeness 95% of companies fail to achieve. This new route to business supremacy is likely to prove as important in today’s business world as the revelations of quantum theory were to physicists in the past century.
About the Author
Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully
taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, GE, Novo Nordisk, Paypal
and GSK.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving vantage point, in contrast to common creative or technical leadership found at most ad agencies
today. His interpretation of social business, data, targeting and the bridging of marketing to sales – as well as his revolutionary application of this understanding to new platforms like LinkedIn – makes him a leader in today’s fast paced, complex marketing
world.
His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Mad Men
era.|Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully
taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, GE, Novo Nordisk, Paypal
and GSK.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving vantage point, in contrast to common creative or technical leadership found at most ad agencies
today. His interpretation of social business, data, targeting and the bridging of marketing to sales – as well as his revolutionary application of this understanding to new platforms like LinkedIn – makes him a leader in today’s fast paced, complex marketing
world.
His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Mad Men
era.|Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully
taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, GE, Novo Nordisk, Paypal
and GSK.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving vantage point, in contrast to common creative or technical leadership found at most ad agencies
today. His interpretation of social business, data, targeting and the bridging of marketing to sales – as well as his revolutionary application of this understanding to new platforms like LinkedIn – makes him a leader in today’s fast paced, complex marketing
world.
His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Mad Men
era.|Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully
taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, GE, Novo Nordisk, Paypal
and GSK.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving vantage point, in contrast to common creative or technical leadership found at most ad agencies
today. His interpretation of social business, data, targeting and the bridging of marketing to sales – as well as his revolutionary application of this understanding to new platforms like LinkedIn – makes him a leader in today’s fast paced, complex marketing
world.
His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Mad Men
era.|Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully
taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, GE, Novo Nordisk, Paypal
and GSK.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving vantage point, in contrast to common creative or technical leadership found at most ad agencies
today. His interpretation of social business, data, targeting and the bridging of marketing to sales – as well as his revolutionary application of this understanding to new platforms like LinkedIn – makes him a leader in today’s fast paced, complex marketing
world.
His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Mad Men
era.|Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully
taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, GE, Novo Nordisk, Paypal
and GSK.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving vantage point, in contrast to common creative or technical leadership found at most ad agencies
today. His interpretation of social business, data, targeting and the bridging of marketing to sales – as well as his revolutionary application of this understanding to new platforms like LinkedIn – makes him a leader in today’s fast paced, complex marketing
world.
His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Mad Men
era.
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