Lee Frederiksen
Book Description
What does it take to become a well-known expert in your field — someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts℠. And becoming one is easier than it looks.
What You Will Learn
- The 5 levels of Visible Experts
- How these stars earn up to 13X more and help their firms grow faster and be more profitable
- Why and how clients them seek out
- A step-by-step program to turn you — and others in your firm — into Visible Experts
- How you can do it up to 5X faster than most Visible Experts
- Tips and advice from real-world industry stars
In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession — successful experts like Warren Buffet, Seth Godin, Robert Lang, and Sarah Susanka.
The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 130 Visible Experts and 1,028 buyers of their services, this book will take you higher, faster.
About the Author
Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee has authored or edited several books on marketing and management, including Inside the Buyer’s Brain, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, Online Marketing for Professional Services, Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity.
Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.
Sylvia Montgomery is a Senior Partner at Hinge, a marketing and branding firm for professional services. At Hinge, Sylvia provides strategic counsel to national clients. She is a co-author of The Visible Expert, Inside the Buyer’s Brain, and Online Marketing for Professional Services.|Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee has authored or edited several books on marketing and management, including Inside the Buyer’s Brain, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, Online Marketing for Professional Services, Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity.
Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.
Sylvia Montgomery is a Senior Partner at Hinge, a marketing and branding firm for professional services. At Hinge, Sylvia provides strategic counsel to national clients. She is a co-author of The Visible Expert, Inside the Buyer’s Brain, and Online Marketing for Professional Services.|Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee has authored or edited several books on marketing and management, including Inside the Buyer’s Brain, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, Online Marketing for Professional Services, Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity.
Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.
Sylvia Montgomery is a Senior Partner at Hinge, a marketing and branding firm for professional services. At Hinge, Sylvia provides strategic counsel to national clients. She is a co-author of The Visible Expert, Inside the Buyer’s Brain, and Online Marketing for Professional Services.|Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee has authored or edited several books on marketing and management, including Inside the Buyer’s Brain, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, Online Marketing for Professional Services, Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity.
Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.
Sylvia Montgomery is a Senior Partner at Hinge, a marketing and branding firm for professional services. At Hinge, Sylvia provides strategic counsel to national clients. She is a co-author of The Visible Expert, Inside the Buyer’s Brain, and Online Marketing for Professional Services.|Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee has authored or edited several books on marketing and management, including Inside the Buyer’s Brain, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, Online Marketing for Professional Services, Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity.
Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.
Sylvia Montgomery is a Senior Partner at Hinge, a marketing and branding firm for professional services. At Hinge, Sylvia provides strategic counsel to national clients. She is a co-author of The Visible Expert, Inside the Buyer’s Brain, and Online Marketing for Professional Services.|Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee has authored or edited several books on marketing and management, including Inside the Buyer’s Brain, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, Online Marketing for Professional Services, Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity.
Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.
Sylvia Montgomery is a Senior Partner at Hinge, a marketing and branding firm for professional services. At Hinge, Sylvia provides strategic counsel to national clients. She is a co-author of The Visible Expert, Inside the Buyer’s Brain, and Online Marketing for Professional Services.
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