William E. Schneider
Book Description
“Lead Right For Your Company’s Type: How to Connect Your Culture With Your Customer Promise” shows how every organization falls into one of four categories determined by their customer promise: the “predictable and dependable” enterprise delivering consistent, reliable, and dependable products or services; the “best-in-class” enterprise delivering one-of-a-kind and distinctive products or services; the “customized” enterprise delivering a unique solution to each customer; or the “enrichment” enterprise promising fulfillment and the realization of higher-level purposes. This book provides examples of world-renowned companies in a wide range of industries to illustrate the benefits of leading in the way that fits their company type. And it gives practical steps you’ll be able to apply immediately to your organization.
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