Sam Horn
Book Description
In an impatient world of infobesity, people don’t want more information—they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans—nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”
Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people—whether it’s one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders—anyone who wants to build meaningful relationships with others.
The bottom line? If you can’t get people’s favorable attention, you’ll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up—this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that’s to hire you, refer you, fund you, or say yes to you.
About the Author
Sam Horn, the Intrigue Expert, is a positioning, messaging, branding expert whose work has been featured in the New York Times, Fast Company, and the Washington Post and on NPR and MSNBC. Her speaking clients include KPMG, Cisco, ASAE, Boeing, Inc. 500, Intel, NASA, and Capital One, and she has served as the pitch coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding. For more information, visit Sam on the web at www.SamHorn.com or follow her on Twitter at @SamHornIntrigue.|Sam Horn, the Intrigue Expert, is a positioning, messaging, branding expert whose work has been featured in the New York Times, Fast Company, and the Washington Post and on NPR and MSNBC. Her speaking clients include KPMG, Cisco, ASAE, Boeing, Inc. 500, Intel, NASA, and Capital One, and she has served as the pitch coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding. For more information, visit Sam on the web at www.SamHorn.com or follow her on Twitter at @SamHornIntrigue.|Sam Horn, the Intrigue Expert, is a positioning, messaging, branding expert whose work has been featured in the New York Times, Fast Company, and the Washington Post and on NPR and MSNBC. Her speaking clients include KPMG, Cisco, ASAE, Boeing, Inc. 500, Intel, NASA, and Capital One, and she has served as the pitch coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding. For more information, visit Sam on the web at www.SamHorn.com or follow her on Twitter at @SamHornIntrigue.|Sam Horn, the Intrigue Expert, is a positioning, messaging, branding expert whose work has been featured in the New York Times, Fast Company, and the Washington Post and on NPR and MSNBC. Her speaking clients include KPMG, Cisco, ASAE, Boeing, Inc. 500, Intel, NASA, and Capital One, and she has served as the pitch coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding. For more information, visit Sam on the web at www.SamHorn.com or follow her on Twitter at @SamHornIntrigue.|Sam Horn, the Intrigue Expert, is a positioning, messaging, branding expert whose work has been featured in the New York Times, Fast Company, and the Washington Post and on NPR and MSNBC. Her speaking clients include KPMG, Cisco, ASAE, Boeing, Inc. 500, Intel, NASA, and Capital One, and she has served as the pitch coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding. For more information, visit Sam on the web at www.SamHorn.com or follow her on Twitter at @SamHornIntrigue.|Sam Horn, the Intrigue Expert, is a positioning, messaging, branding expert whose work has been featured in the New York Times, Fast Company, and the Washington Post and on NPR and MSNBC. Her speaking clients include KPMG, Cisco, ASAE, Boeing, Inc. 500, Intel, NASA, and Capital One, and she has served as the pitch coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding. For more information, visit Sam on the web at www.SamHorn.com or follow her on Twitter at @SamHornIntrigue.
Recent Books
