D. Keith Pigues
Book Description
Do your customers make more money doing business with you?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives. Learn more about the book and the author at http://www.dkeithpigues.com and view Keith speaking about the topic. View the endorsements for the book here, and learn more about Keen Strategy: http://www.keenstrategy.com/
About the Author
Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy. He also served as a tenured professor of Management, dean of the School of Business and Senior Academic and Administrative Officer at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010). He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. Keith has held executive positions in marketing and strategy at CEMEX, RR Donnelley, ADP and Honeywell International.
Keith serves on the board of directors of the Office of Mortgage Settlement Oversight and the Research Triangle Foundation. He also serves on the board of advisors for the Frank Hawkins Kenan Institute for Private Enterprise. He previously served as an independent director for Prometheus Group, a private-equity backed software company, as well as a board member for the Business Marketing Association (BMA), where he was board chairman.
Keith’s accomplishments and contributions as a business executive, speaker, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Canadian Marketing Association, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC. Black Enterprise Magazine named Keith as one of its top executives in marketing and advertising for 2011. B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007.
Keith received his MBA from the University of North Carolina Kenan-Flagler Business School, where he participated in an international exchange program at Manchester University School of Business in the United Kingdom. He also received a BS in electrical engineering from Christian Brothers University.
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Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy. He also served as a tenured professor of Management, dean of the School of Business and Senior Academic and Administrative Officer at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010). He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. Keith has held executive positions in marketing and strategy at CEMEX, RR Donnelley, ADP and Honeywell International.
Keith serves on the board of directors of the Office of Mortgage Settlement Oversight and the Research Triangle Foundation. He also serves on the board of advisors for the Frank Hawkins Kenan Institute for Private Enterprise. He previously served as an independent director for Prometheus Group, a private-equity backed software company, as well as a board member for the Business Marketing Association (BMA), where he was board chairman.
Keith’s accomplishments and contributions as a business executive, speaker, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Canadian Marketing Association, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC. Black Enterprise Magazine named Keith as one of its top executives in marketing and advertising for 2011. B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007.
Keith received his MBA from the University of North Carolina Kenan-Flagler Business School, where he participated in an international exchange program at Manchester University School of Business in the United Kingdom. He also received a BS in electrical engineering from Christian Brothers University.
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Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy. He also served as a tenured professor of Management, dean of the School of Business and Senior Academic and Administrative Officer at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010). He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. Keith has held executive positions in marketing and strategy at CEMEX, RR Donnelley, ADP and Honeywell International.
Keith serves on the board of directors of the Office of Mortgage Settlement Oversight and the Research Triangle Foundation. He also serves on the board of advisors for the Frank Hawkins Kenan Institute for Private Enterprise. He previously served as an independent director for Prometheus Group, a private-equity backed software company, as well as a board member for the Business Marketing Association (BMA), where he was board chairman.
Keith’s accomplishments and contributions as a business executive, speaker, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Canadian Marketing Association, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC. Black Enterprise Magazine named Keith as one of its top executives in marketing and advertising for 2011. B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007.
Keith received his MBA from the University of North Carolina Kenan-Flagler Business School, where he participated in an international exchange program at Manchester University School of Business in the United Kingdom. He also received a BS in electrical engineering from Christian Brothers University.
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Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy. He also served as a tenured professor of Management, dean of the School of Business and Senior Academic and Administrative Officer at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010). He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. Keith has held executive positions in marketing and strategy at CEMEX, RR Donnelley, ADP and Honeywell International.
Keith serves on the board of directors of the Office of Mortgage Settlement Oversight and the Research Triangle Foundation. He also serves on the board of advisors for the Frank Hawkins Kenan Institute for Private Enterprise. He previously served as an independent director for Prometheus Group, a private-equity backed software company, as well as a board member for the Business Marketing Association (BMA), where he was board chairman.
Keith’s accomplishments and contributions as a business executive, speaker, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Canadian Marketing Association, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC. Black Enterprise Magazine named Keith as one of its top executives in marketing and advertising for 2011. B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007.
Keith received his MBA from the University of North Carolina Kenan-Flagler Business School, where he participated in an international exchange program at Manchester University School of Business in the United Kingdom. He also received a BS in electrical engineering from Christian Brothers University.
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Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy. He also served as a tenured professor of Management, dean of the School of Business and Senior Academic and Administrative Officer at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010). He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. Keith has held executive positions in marketing and strategy at CEMEX, RR Donnelley, ADP and Honeywell International.
Keith serves on the board of directors of the Office of Mortgage Settlement Oversight and the Research Triangle Foundation. He also serves on the board of advisors for the Frank Hawkins Kenan Institute for Private Enterprise. He previously served as an independent director for Prometheus Group, a private-equity backed software company, as well as a board member for the Business Marketing Association (BMA), where he was board chairman.
Keith’s accomplishments and contributions as a business executive, speaker, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Canadian Marketing Association, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC. Black Enterprise Magazine named Keith as one of its top executives in marketing and advertising for 2011. B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007.
Keith received his MBA from the University of North Carolina Kenan-Flagler Business School, where he participated in an international exchange program at Manchester University School of Business in the United Kingdom. He also received a BS in electrical engineering from Christian Brothers University.
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Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy. He also served as a tenured professor of Management, dean of the School of Business and Senior Academic and Administrative Officer at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010). He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. Keith has held executive positions in marketing and strategy at CEMEX, RR Donnelley, ADP and Honeywell International.
Keith serves on the board of directors of the Office of Mortgage Settlement Oversight and the Research Triangle Foundation. He also serves on the board of advisors for the Frank Hawkins Kenan Institute for Private Enterprise. He previously served as an independent director for Prometheus Group, a private-equity backed software company, as well as a board member for the Business Marketing Association (BMA), where he was board chairman.
Keith’s accomplishments and contributions as a business executive, speaker, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Canadian Marketing Association, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC. Black Enterprise Magazine named Keith as one of its top executives in marketing and advertising for 2011. B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007.
Keith received his MBA from the University of North Carolina Kenan-Flagler Business School, where he participated in an international exchange program at Manchester University School of Business in the United Kingdom. He also received a BS in electrical engineering from Christian Brothers University.
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