Christopher S. Penn
Book Description
Innovation.
One of the most used words in business – yet one of the least understood. Without it, companies stagnate and die.
Everyone talks about being innovative. Every company has innovation buried somewhere in its corporate values, mission statement, or corporate vision. It’s slapped onto press releases and planted in headlines to drive traffic, the business equivalent of a small child screaming “look at me!” in the back seat.
Why is innovation important? What does it look like? How do we get there?
Not everyone is a creative genius. Not everyone can pull a rabbit out of a hat. I’m in that boat, just like most of you. I am less inventor, more tinkerer.
Enter the innovation formula and the plus path, tools to help you distill innovation’s core concepts with an easy-to-understand framework.
In this book, we’ll discuss how you can build similar successes in your life — we’ll discover the innovation spectrum to benchmark where you are and where you’re going, study ways to implement and scale innovation in any industry, and ultimately create long-lasting organizational success.
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