Cheryl Burgess
Book Description
Learn today’s most powerful corporate social business initiatives
The Social Employee (McGraw-Hill 2013) highlights leading companies actively engaged in cutting edge social branding and social business strategies, including IBM, AT&T, Dell, Cisco, Southwest, and Adobe. Through the unique stories of these brands, the authors reveal how readers can apply similar strategies to their own businesses in order to build a social culture tailor-made for the twenty-first century. The brands that leverage their employee base to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. If the stakes sound high, that’s because they are. Businesses that fail to adapt will lose the race to capture the modern brand’s most valuable asset, and the subject of this book: the social employee.
Cheryl Burgess and Mark Burgess are founders of Blue Focus Marketing®, an award winning social branding consultancy and the recipient of the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus.
About the Author
Cheryl Burgess (@ckburgess) is co-founder and CEO of Blue Focus Marketing®. She helps clients transform their brands from the inside out by implementing strategic social business initiatives. Burgess is the co-author of the best selling book, The Social Employee, (McGraw-Hill) which includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. Her book was featured in MIT Sloan 2014 Winter Report. Burgess is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed on Forbes as “Top 5 Influential CMOs of 2014” and contributor to Harvard Business Review-Italy.|Cheryl Burgess (@ckburgess) is co-founder and CEO of Blue Focus Marketing®. She helps clients transform their brands from the inside out by implementing strategic social business initiatives. Burgess is the co-author of the best selling book, The Social Employee, (McGraw-Hill) which includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. Her book was featured in MIT Sloan 2014 Winter Report. Burgess is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed on Forbes as “Top 5 Influential CMOs of 2014” and contributor to Harvard Business Review-Italy.|Cheryl Burgess (@ckburgess) is co-founder and CEO of Blue Focus Marketing®. She helps clients transform their brands from the inside out by implementing strategic social business initiatives. Burgess is the co-author of the best selling book, The Social Employee, (McGraw-Hill) which includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. Her book was featured in MIT Sloan 2014 Winter Report. Burgess is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed on Forbes as “Top 5 Influential CMOs of 2014” and contributor to Harvard Business Review-Italy.|Cheryl Burgess (@ckburgess) is co-founder and CEO of Blue Focus Marketing®. She helps clients transform their brands from the inside out by implementing strategic social business initiatives. Burgess is the co-author of the best selling book, The Social Employee, (McGraw-Hill) which includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. Her book was featured in MIT Sloan 2014 Winter Report. Burgess is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed on Forbes as “Top 5 Influential CMOs of 2014” and contributor to Harvard Business Review-Italy.|Cheryl Burgess (@ckburgess) is co-founder and CEO of Blue Focus Marketing®. She helps clients transform their brands from the inside out by implementing strategic social business initiatives. Burgess is the co-author of the best selling book, The Social Employee, (McGraw-Hill) which includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. Her book was featured in MIT Sloan 2014 Winter Report. Burgess is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed on Forbes as “Top 5 Influential CMOs of 2014” and contributor to Harvard Business Review-Italy.|Cheryl Burgess (@ckburgess) is co-founder and CEO of Blue Focus Marketing®. She helps clients transform their brands from the inside out by implementing strategic social business initiatives. Burgess is the co-author of the best selling book, The Social Employee, (McGraw-Hill) which includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. Her book was featured in MIT Sloan 2014 Winter Report. Burgess is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed on Forbes as “Top 5 Influential CMOs of 2014” and contributor to Harvard Business Review-Italy.
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