Best Practices Are Stupid

Stephen Shapiro

In times of reduced funding, tighter deadlines, and fewer resources, a different approach to innovation is required.

Unfortunately, concepts such as “thinking outside the box” actually kill innovation.

It’s time to innovate the way you innovate.

Stephen Shapiro proves that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition.

  • – Don’t innovate everywhere. To get the greatest return from your innovation efforts, you must “innovate where you differentiate.”
  • – Asking for ideas is a bad idea.Instead, ask for solutions to well-defined challenges. In other words, “find a better box.”
  • – Expertise is the enemy of innovation.The more you know about a problem, the more difficult it is to find breakthrough solutions.
  • – The brain kills innovation. The brain is wired for survival, not change.

Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack. In fact, his strategies have generated a tenfold improvement in innovation ROI.

About the Author

For over 20 years, Stephen Shapiro has presented his provocative strategies on innovation culture and collaboration to audiences in over 40 countries. During his 15-year tenure with the consulting firm Accenture, he led a 20,000-person innovation practice. He is the author of five books, including “Best Practices Are Stupid,” which was named the best innovation and creativity book of 2011 by 800-CEO-READ. He has been featured in Newsweek, Entrepreneur Magazine, O-The Oprah Magazine, SUCCESS Magazine, The Wall Street Journal, ABC News, and CNBC. Clients include 3M, P&G, Nike, Marriott, Honda, Microsoft, NASA, USAA, Fidelity Investments, and GE.