Insightful Knowledge: An Enlightened View of Social Media Strategy
If you are looking for a book authored by someone who has been there as an employee, a successful entrepreneur and business owner, a pioneer in online communities, a leader and strong social community advocate with powerful marketing expertise – has effectively created marketing strategies and tactics in multiple industries over 25 years – Insightful Knowledge is for you.
It will help you…
• if you don’t know where to start with your social media initiatives
• if you’ve started your social media initiatives but don’t know if you’re on the right track
• if your social media initiatives aren’t tied to specific business objectives
• if you don’t use social media monitoring / listening platforms tools
• if you don’t know what consumers are saying about your brand online
• if you’re not engaging consumers with relevant content across multiple platforms
• if you no longer know how to reach potential customers
• if the rapid tempo of today’s business makes it difficult to adapt to change
Insightful Knowledge is the only resource you will need to understand what social media means to your business and how to create your strategy for implementation to keep your business relevant and develop a more productive relationship with your customers and prospects than you have ever had.
Complete with examples across all industries, written in an easy to understand format and without all the confusing jargon. You’ll utilize this book as a resource, keep it handy, and refer back to it for many years to come.
Stephen Monaco is a forward-thinking marketing strategist and consultant who serves as a trusted advisor to companies of all sizes. Monaco has over 25 years of executive-level
experience and is internationally recognized as a digital marketing pioneer for being one of the first to engage consumers directly via online communities – six years before the web browser was invented.
His creative marketing prowess and guerilla marketing tactics are the driving force behind the world’s best-selling PC data communications software of all time, the global brand, ProComm, which had over 70% market share.
Monaco defined company strategies and successfully led his company, Datastorm Technologies from a raw start-up with no outside funding, to $50 million in annual revenue, through its acquisition by a publicly-traded company, which was then purchased by Symantec.
In December 2012, Stephen spoke on digital strategy at the Digital Summit in Dallas. Following that public speaking engagement, @StephenMonaco “trended” as one of the Top 10 names on Twitter.
Monaco is ranked in the “Global Top 100 Chief Marketing Officers to Follow on Twitter” is ranked among the “Top 10 Strategy Consultants to Follow on Twitter,” is listed as one of “The 60 Ultimate eCommerce Experts to Follow on Twitter” and named as one of the
Top 50 Social Media Influencers of 2017.
Early in his career, Monaco was forged to be a top executive by the battle-hardened Warner Bros. Television Distribution President, Charles McGregor.
Stephen is an IBM Futurist, and the founder of the Future Marketing Institute, Inc.