Sebastian Jespersen & Stan Rapp

A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company of any size does its utmost to create engaging online content. Something more is needed. We must go beyond mere engagement. The problem is that engagement in the here and now – the next click, “like,” retweet or uploaded video – is easily followed by disengagement in a click-obsessed society. Much more is needed to keep the connection between brand and consumer alive, the kind of enduring, mutually beneficial relationship that delivers robust ROI year-in, year out.

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About Stan Rapp

Stan Rapp is a business builder who has twice served as Chairman/CEO of global advertising agencies at the forefront of the advertising industry. As co-founder of Rapp Collins (rebranded as RAPP) he launched an agency that became one of the top 10 world wide. As the CEO of MRM – McCann Relationship Marketing – the agency grew from 30 to 200 million in revenue.

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About Sebastian Jespersen

Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.

He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully …

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