Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.
So how do you get this rabid following? There’s been a lot of lip service given to customer loyalty over the past few years, but most companies still don’t realize that a points program or a slew of untargeted emails simply won’t do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.
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What does it take for a company to build loyalists – better yet, zombie loyalists? Peter Shankman, author of “Zombie Loyalists” shares with Taryn Winter Brill who a zombie loyalist is and how companies can build their own zombie fan base.
About the Author
Peter Shankman is an author, a consultant, and an entrepreneur with three companies and multimillion dollar exits under his belt. He speaks to companies all around the world about how to provide amazing customer service, and how to take advantage of the social conversation economy that will be driving the global commerce engine for the next 100 years.
He’s worked with hundreds of companies and well known brands, including American Express, Disney, Sprint, The US Department of Defense, NASA, Saudi Aramco, Liberty Travel, United, Taj Hotels, and countless other companies around the globe. He spends the majority of his time on airplanes, whether traveling to speak, or jumping out of them as a licensed skydiver. During the few moments his feet are planted on the ground, he’s an Ironman triathlete, a long-distance swimmer, and a rescuer of homeless pets.