Michael Houlihan & Bonnie Harvey
Book Description
Full Cast Performance
From the New York Times bestseller, The Barefoot Spirit, Comes a NEW style of Business Audiobook:
Learn Valuable Lessons While Hollywood Actors Perform this Entertaining & True Story of Barefoot Wine.
A Sherwood Players Production, FULL ENSEMBLE CAST including Hollywood Legends ED ASNER and GIGI PERREAU, ORIGINAL CINEMATIC SCORE, SOUND EFFECTS, and BEHIND THE SCENES INTERVIEWS with the REAL Michael Houlihan and Bonnie Harvey (creators of Barefoot Wine) with author Rick Kushman
It is amazing that such an iconic brand as Barefoot Wines began as a startup in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.
They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot’s potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.
This book is a testament to the power of out-of-the-box thinking. It is a guide for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, including:
- How Worthy Cause Marketing out performed paid advertising
- How boot-strapping was used instead of conventional financing
- The surprising advantages of being small and broke
- How creating a fun, yet hardworking company culture encouraged innovative leadership
If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, what it takes to really succeed in the face of adversity, how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.
“An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”
“Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”
“An irreverent, eye-opening business memoir.”
-Kirkus Reviews [Read The Full Kirkus Review Here]
About the Author
Bonnie Harvey and Michael Houlihan are the founders of the world’s largest wine brand, international Keynote Speakers, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.
From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. They consult and train startups and Fortune 500’s on brand building and company culture.
They are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. They are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.
Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more!
They are regular media guests on radio, television, and podcasts. Michael & Bonnie present together with a fresh, authentic, and fun style that entertains, educates, & motivates. www.thebarefootspirit.com www.consumerbrandbuilders.com.
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