Never Eat Alone

Keith Ferrazzi

The bestselling business classic on the power of relationships, updated with in-depth  advice for making connections in the digital world.

Do you want to get ahead in life? Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.

The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.

Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:

  • – Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
  • – “Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something.
  • – Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event—“invisibility” is a fate worse than failure.
  • – Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.

 

In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.

About the Author

KEITH FERRAZZI has won a place as one of the top thought leaders in American business. His first book, Never Eat Alone, redefined networking, once a maligned practice, as the lingua franca of our times.

His #1 NY Times bestseller Who’s Got Your Back focuses on building relationships with a trusted team of peers who provide the perspective and candid advice that advances our careers and well-being. Ferrazzi has been named a “Global Leader of Tomorrow” by the World Economic Forum and one of the most creative Americans in Who’s Really Who.

Ferrazzi moves audiences to action and has been enthusiastically recognized as one the world’s most dynamic, engaging speakers. He has received accolades from an impressively diverse list of listeners: Merrill Lynch, Goldman Sachs, Microsoft, the United Nations, Facebook, the World Economic Forum, Kraft, GM, Century 21, AT&T, and Aon, to name a few. Ferrazzi has been a contributor to CNN, CNBC, and Ali Veshi’s Real Money and a guest on Larry King Live and the Today Show. His writing has appeared in Fortune, Forbes, Inc., Business Week, The Wall Street Journal, and Harvard Business Review.

Ferrazzi grew up in Latrobe, PA, where his father was a steelworker and his mother a cleaning lady. He and his entire family worked double shifts to send him to the very best prep schools – and ultimately to Yale undergrad and Harvard Business School – imbuing in Ferrazzi a sense of gratitude that has deeply influenced his message: Generosity in relationships is the cornerstone of success.

Ferrazzi launched his career as the youngest Chief Marketing Officer in the Fortune 500 at Deloitte Consulting, and was also CMO at Starwood Hotels and CEO at YaYa Media before becoming founder and chairman of Ferrazzi Greenlight.

At its core, Ferrazzi Greenlight is a research institute focused on human behavior change that drives desired organizational outcomes. Ferrazzi leads research that both supports and draws upon consulting work with large companies in four areas of behavior-based performance acceleration: strategic account selling, high-impact teams, culture change, and multi-outlet management (restaurants, auto, retail, and hospitality). Ferrazzi’s ultimate aim goes beyond the workplace. He aims to change behavior in a way that impacts disenfranchised populations in the world via the work of his Greenlight Giving foundation through partnerships with the private, government and non-profit sectors.

Greenlight Giving programs include Serve & Grow (bringing sustainable changes to Guatemala), Words 2 Life (helping kids in the foster care system to develop a network of positive mentors and role models through music), and CollegeCONNECT (teaching students techniques and skills to develop meaningful, lasting, and mutually beneficial relationships).