Answers for Modern Communicators, A Guide to Effective Business Communication
Answers for Modern Communicators, A Guide to Effective Business Communication, provides professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. PR and Marketing strategist, Deirdre Breakenridge examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how organizations can utilize, adapt and create impact with the latest modes of communication. The easy to follow question-answer format walks readers through the most pressing, confusing and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships, media and storytelling, the book also includes material on digital and social media channels as well as a chapter on measuring your communication success.
Deirdre Breakenridge is an author, entrepreneur and the CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of six business books including, Answers for Modern Communicators, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.”
Breakenridge speaks nationally and internationally on the topics of PR, marketing, branding and social media. She is an adjunct professor at UMASS at Amherst, and an online instructor for Rutgers University. She is also a LinkedIn Learning video instructor with six PR and marketing courses published. Her most recent courses include Marketing Foundations, Go-To-Market Planning and Competitive Market Analysis.
Breakenridge hosts the podcast show, Women Worldwide and is a blogger at PR Expanded. She was named among the Top 50 PR Blogs by Muck Rack in 2017 and recognized on the Richtopia 250 Most Influential Women Leaders in the World List in 2016 and awarded the Best 50 Women in Business by NJBIZ in 2015.