Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth
Would you like to grow revenue faster?
Revenue Growth Engine presents a strategy and a model to accelerate growth.
Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth. In today’s economy, companies need to accelerate revenue growth.
Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing.
The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!
In this book you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.
Many business owners, sales leaders, and marketing professionals feel like they could be growing faster. Kind of like an engine that’s not firing on all cylinders, Darrell has discovered that many companies are missing important cylinders in their Revenue Growth Engine. The book helps companies identify the misfiring cylinders in their growth engine and develop a strategy to fix them.
The net result is exponential revenue growth where marketing and sales are aligned around the goal of creating an Ideal Client Experience. With an optimized Revenue Growth Engine, companies begin driving net-new business while retaining ideal clients.
Revenue Growth Engine is the perfect book for companies looking to recover and grow revenue. While this episode was recorded before the beginning of the COVID-19 crisis, the concepts in Revenue Growth Engine are more relevant than ever as businesses seek to chart a path forward. The book gives the framework for a plan to drive revenue in the emerging economy.
Darrell Amy is a Growth Architect, passionate about helping great businesses grow. Over the past 17 years he’s developed marketing strategies and trained salespeople in Fortune 500 companies like HP and Xerox as well as regional family-owned businesses. With one foot in the sales world and another in the marketing world, he has a unique perspective when it comes to the challenges of aligning sales and marketing.