Adrian Ott
Book Description
Exponential Influence®:
Designing Digital Habits That Engage Distracted Customers
Everyone knows that repetition forms habits.
But did you know that repetition KILLS Digital Habits?
Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.
Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.
This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business. You will discover:
- – Five Triggers based on neuroscience that engage every prospective buyer
- – How Amazon, Disney, and Apple put customer loyalty on steroids by designing Digital Habit Ecosystems
- – Frameworks that help you apply Digital Habit techniques to grow your business and gain competitive advantage.
The Exponential Influence® Book Series
Exponential Influence™ is a series of fast-reading books that enable visionary executives to rapidly learn about leading-edge neuroscience, motivation, marketing and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success.
About the Author
Consulting Magazine called Adrian Ott, “One of Silicon Valley’s most respected, (if not the most respected) strategists.” As CEO of Exponential Edge Inc., she serves as a catalyst for visionary executives at major companies such as Microsoft, P&G, Google, Symantec, and EMC to accelerate market traction for new technology products. She is the award-winning author of The 24-Hour Customer, and she lectures on leading-edge marketing strategy at USC, Carnegie Mellon and Stanford. In 2014, Harvard Business School honored Adrian as one of the most inspirational leaders in Northern California. She holds an MBA from Harvard Business School and a BS from U.C. Berkeley.|Consulting Magazine called Adrian Ott, “One of Silicon Valley’s most respected, (if not the most respected) strategists.” As CEO of Exponential Edge Inc., she serves as a catalyst for visionary executives at major companies such as Microsoft, P&G, Google, Symantec, and EMC to accelerate market traction for new technology products. She is the award-winning author of The 24-Hour Customer, and she lectures on leading-edge marketing strategy at USC, Carnegie Mellon and Stanford. In 2014, Harvard Business School honored Adrian as one of the most inspirational leaders in Northern California. She holds an MBA from Harvard Business School and a BS from U.C. Berkeley.|Consulting Magazine called Adrian Ott, “One of Silicon Valley’s most respected, (if not the most respected) strategists.” As CEO of Exponential Edge Inc., she serves as a catalyst for visionary executives at major companies such as Microsoft, P&G, Google, Symantec, and EMC to accelerate market traction for new technology products. She is the award-winning author of The 24-Hour Customer, and she lectures on leading-edge marketing strategy at USC, Carnegie Mellon and Stanford. In 2014, Harvard Business School honored Adrian as one of the most inspirational leaders in Northern California. She holds an MBA from Harvard Business School and a BS from U.C. Berkeley.|Consulting Magazine called Adrian Ott, “One of Silicon Valley’s most respected, (if not the most respected) strategists.” As CEO of Exponential Edge Inc., she serves as a catalyst for visionary executives at major companies such as Microsoft, P&G, Google, Symantec, and EMC to accelerate market traction for new technology products. She is the award-winning author of The 24-Hour Customer, and she lectures on leading-edge marketing strategy at USC, Carnegie Mellon and Stanford. In 2014, Harvard Business School honored Adrian as one of the most inspirational leaders in Northern California. She holds an MBA from Harvard Business School and a BS from U.C. Berkeley.
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