In Why Brand Protection Matters, Perkins unveils the critical steps necessary to shield your company’s most valuable assets and secure exclusive trademark rights in the United States. From the beginning stages of entrepreneurship to the seasoned realm of business ownership, Why Brand Protection Matters illuminates the common pitfalls that can spell disaster for any unprepared business. Through vivid anecdotes and real-world examples, Perkins demonstrates not only her seasoned legal experience but also her passion for business success. With her guidance, you’ll gain a profound understanding of the importance of timely action and the transformative power of a legally fortified brand.