David Poulos
Book Description
Everyone can “do” marketing . . . right?
Marketing Doctor’s Survival Notes is a collection of essays, articles, blog posts and white papers on marketing and related topics that proves otherwise on virtually every page. The stories, recommendations, guidelines and suggestions in this book are intended to provide marketers with a framework, a skeleton, upon which to build their own experience library. They are based on over thirty years of experimental trial and error, of avoiding, bending, breaking, circumventing and twisting the accepted “rules” of marketing practice. The win/loss record in that time gives credence to the saying that rules were meant to be broken. There are many books on the marketing resource shelf written by highly-credentialed, highly-trained, scholarly academics that outline study after study, testing the rules over time, seeking best practice, showing the exceptions that prove the rules, and trying to explain the evolution of marketing practice in a codified way. This is not one of them.
They should be taken at face value – it’s not exactly a ‘How-To’ book, these are not ‘unbreakable rules’, there’s no hidden agenda here, no subtle sub-text to be deciphered, no underlying mystery to be uncovered. It’s a book of principals, guidelines, brief vignettes of experiences that might have value to those just entering the field, or those transitioning from another pocket of the profession. It’s a book, perhaps not THE Book, but the principals it posits are sound and worth the time to read.
I hope you enjoy reading it, that you learn something from it, that you try to adopt some of the philosophies, some of the techniques, and absorb some of the lessons in the stories presented here.
About the Author
David Poulos, has over thirty years of marketing experience, ranging from private enterprise, state and federal government, non-profit and charitable organizations. He has a Bachelor of Science degree in Marketing Communications from Northeastern University, Boston, MA, and has effectively served as Director of Sales for Pan International, Director of Marketing for National Information Corporation, and as Director of Client Accounts for Strategic Partners Group. He has served as a marketing and branding consultant to a host of clients including: American Airlines, ARBROS Networks, Cable & Wireless, Coca Cola, Freedom Telecom Services, Freedom Power Services, MasterCard, MCI Worldcom, National Geographic Society, Quantas Air, TALK.com, Winstar.
Mr. Poulos is the author of “The Marketing Doctor’s Survival Notes,” has published over 20 articles on a variety of marketing topics in nationally published magazines and websites, has published over five year’s worth of weekly blog articles on non-profit and commercial marketing, management and customer service best practice, has been quoted as an expert in articles appearing on Fox News Small Business and MSN Main Street Business websites, was featured in the Global Edition of Who’s Who of Marketing Executives, and is a former board member and President of the Sales and Marketing Executives international, and is a member of ASAE, DMAW, AMA.
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David Poulos, has over thirty years of marketing experience, ranging from private enterprise, state and federal government, non-profit and charitable organizations. He has a Bachelor of Science degree in Marketing Communications from Northeastern University, Boston, MA, and has effectively served as Director of Sales for Pan International, Director of Marketing for National Information Corporation, and as Director of Client Accounts for Strategic Partners Group. He has served as a marketing and branding consultant to a host of clients including: American Airlines, ARBROS Networks, Cable & Wireless, Coca Cola, Freedom Telecom Services, Freedom Power Services, MasterCard, MCI Worldcom, National Geographic Society, Quantas Air, TALK.com, Winstar.
Mr. Poulos is the author of “The Marketing Doctor’s Survival Notes,” has published over 20 articles on a variety of marketing topics in nationally published magazines and websites, has published over five year’s worth of weekly blog articles on non-profit and commercial marketing, management and customer service best practice, has been quoted as an expert in articles appearing on Fox News Small Business and MSN Main Street Business websites, was featured in the Global Edition of Who’s Who of Marketing Executives, and is a former board member and President of the Sales and Marketing Executives international, and is a member of ASAE, DMAW, AMA.
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David Poulos, has over thirty years of marketing experience, ranging from private enterprise, state and federal government, non-profit and charitable organizations. He has a Bachelor of Science degree in Marketing Communications from Northeastern University, Boston, MA, and has effectively served as Director of Sales for Pan International, Director of Marketing for National Information Corporation, and as Director of Client Accounts for Strategic Partners Group. He has served as a marketing and branding consultant to a host of clients including: American Airlines, ARBROS Networks, Cable & Wireless, Coca Cola, Freedom Telecom Services, Freedom Power Services, MasterCard, MCI Worldcom, National Geographic Society, Quantas Air, TALK.com, Winstar.
Mr. Poulos is the author of “The Marketing Doctor’s Survival Notes,” has published over 20 articles on a variety of marketing topics in nationally published magazines and websites, has published over five year’s worth of weekly blog articles on non-profit and commercial marketing, management and customer service best practice, has been quoted as an expert in articles appearing on Fox News Small Business and MSN Main Street Business websites, was featured in the Global Edition of Who’s Who of Marketing Executives, and is a former board member and President of the Sales and Marketing Executives international, and is a member of ASAE, DMAW, AMA.
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David Poulos, has over thirty years of marketing experience, ranging from private enterprise, state and federal government, non-profit and charitable organizations. He has a Bachelor of Science degree in Marketing Communications from Northeastern University, Boston, MA, and has effectively served as Director of Sales for Pan International, Director of Marketing for National Information Corporation, and as Director of Client Accounts for Strategic Partners Group. He has served as a marketing and branding consultant to a host of clients including: American Airlines, ARBROS Networks, Cable & Wireless, Coca Cola, Freedom Telecom Services, Freedom Power Services, MasterCard, MCI Worldcom, National Geographic Society, Quantas Air, TALK.com, Winstar.
Mr. Poulos is the author of “The Marketing Doctor’s Survival Notes,” has published over 20 articles on a variety of marketing topics in nationally published magazines and websites, has published over five year’s worth of weekly blog articles on non-profit and commercial marketing, management and customer service best practice, has been quoted as an expert in articles appearing on Fox News Small Business and MSN Main Street Business websites, was featured in the Global Edition of Who’s Who of Marketing Executives, and is a former board member and President of the Sales and Marketing Executives international, and is a member of ASAE, DMAW, AMA.
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David Poulos, has over thirty years of marketing experience, ranging from private enterprise, state and federal government, non-profit and charitable organizations. He has a Bachelor of Science degree in Marketing Communications from Northeastern University, Boston, MA, and has effectively served as Director of Sales for Pan International, Director of Marketing for National Information Corporation, and as Director of Client Accounts for Strategic Partners Group. He has served as a marketing and branding consultant to a host of clients including: American Airlines, ARBROS Networks, Cable & Wireless, Coca Cola, Freedom Telecom Services, Freedom Power Services, MasterCard, MCI Worldcom, National Geographic Society, Quantas Air, TALK.com, Winstar.
Mr. Poulos is the author of “The Marketing Doctor’s Survival Notes,” has published over 20 articles on a variety of marketing topics in nationally published magazines and websites, has published over five year’s worth of weekly blog articles on non-profit and commercial marketing, management and customer service best practice, has been quoted as an expert in articles appearing on Fox News Small Business and MSN Main Street Business websites, was featured in the Global Edition of Who’s Who of Marketing Executives, and is a former board member and President of the Sales and Marketing Executives international, and is a member of ASAE, DMAW, AMA.
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David Poulos, has over thirty years of marketing experience, ranging from private enterprise, state and federal government, non-profit and charitable organizations. He has a Bachelor of Science degree in Marketing Communications from Northeastern University, Boston, MA, and has effectively served as Director of Sales for Pan International, Director of Marketing for National Information Corporation, and as Director of Client Accounts for Strategic Partners Group. He has served as a marketing and branding consultant to a host of clients including: American Airlines, ARBROS Networks, Cable & Wireless, Coca Cola, Freedom Telecom Services, Freedom Power Services, MasterCard, MCI Worldcom, National Geographic Society, Quantas Air, TALK.com, Winstar.
Mr. Poulos is the author of “The Marketing Doctor’s Survival Notes,” has published over 20 articles on a variety of marketing topics in nationally published magazines and websites, has published over five year’s worth of weekly blog articles on non-profit and commercial marketing, management and customer service best practice, has been quoted as an expert in articles appearing on Fox News Small Business and MSN Main Street Business websites, was featured in the Global Edition of Who’s Who of Marketing Executives, and is a former board member and President of the Sales and Marketing Executives international, and is a member of ASAE, DMAW, AMA.
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