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5 Sales Strategies Not Found in How-To Books

As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell innovation.

Technology allows us to do things that were once thought impossible. While it is important for salespeople to ask customers what they want and then deliver on it, all that will do is keep you in the game – not ahead of it.

Chances are your competitors are asking customers the same questions, they’re getting the same answers, and they’re providing the same solutions.

So how do you break through to the next level of sales and become an anticipatory salesperson? Below are six strategies you won’t find in most how-to sales books.

1. Follow the Golden Rule of Sales

The Golden Rule of Sales is to give people the ability to do something they currently can’t do but would want to do if they knew it was possible. In other words, the Golden Rule is to help your customers be anticipatory. It’s called the Golden Rule because it’s much more profitable than simply giving clients what they ask for.

The key is that you have to look a little bit further into your customers’ predictable needs based on where they’re going. Only then you can see unmet needs and new opportunities.

2. Get Comfortable Around Technology  

One stumbling block in selling technology can be that the end user is awkward with new types of technology and related products. But another stumbling block could be that you, as the salesperson, are unfamiliar or uncomfortable with the tech-driven solution you could be selling.

This is where the value of a time travel audit, one of the core components of my Anticipatory Organization Model, can prove essential.

3. Practice Anticipatory Selling

Anticipatory selling offers enormous opportunity for those who recognize that the very nature of sales is shifting and, further, that there are strategies to leverage that change.

One key strategy of anticipatory selling boils down to something I call a pre-mortem. Unlike a postmortem, which is an examination after the fact, a pre-mortem is focused on anticipating objections, problems and issues before they occur – and, from there, pre-solving them before the sales process even begins.

4. Raise the Bar on Trust  

You need to shift from being a vendor to being a trusted advisor. A vendor simply supplies a product. A trusted advisor supplies true advantage.

When you seek that higher ground and become a trusted advisor, your clients trust you more.

Remember that the future is all about relationships. Relationships are all about trust, and you gain trust by earning it. So never teach people to distrust you by stretching the truth or hiding some pertinent information. To differentiate, you need to raise the bar on trust.

5. Commit to Finding the Customer’s Truest Needs

When you focus on redefining what you already have, you can take your current offering and leverage it to new levels. That’s when you become a sales leader. It’s not because of some fast-talking sales pitch, it’s because of your commitment to your customers and their true needs.

So focus on relationships, trust and truth, and you’ll be able to give your customers tools and solutions they never dreamed possible. As a result, both you and your company will attain new levels of success and realize the profit potential you always knew existed.  

Want more tips for anticipatory selling? Get my book The Anticipatory Organization: Turning Disruption and Change into Opportunity and Advantage, available now at www.TheAOBook.com

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Best Practices Entrepreneurship Investing Management Marketing Negotiations Sales Skills Women In Business

How to Win More Negotiations by Framing Better

 

“Framing is the impactor on one’s sensibility.” -Greg Williams, The Master Negotiator & Body Language Expert

When framing anything, the better the frame, the greater the chance for a successful outcome. Consider a wall, versus a fence, versus a barrier. You can use all of them to protect those that are inside. They can also be what keeps those on the other side from gaining entrance. And, you can state that they can protect those on either side. So, what’s the difference from a framing perspective? The difference lies in the perception of how you define the barrier. That’s why framing is so important.

When you frame content to be discussed in a negotiation, your framing of it determines how it will be perceived, how it will be discussed, and how the negotiation will flow.

The following are a few insights you can use to win more negotiations by framing them better. Doing so will increase your chances of having a winning negotiation outcome.

Value Proposition:

Before you attempt to frame a discussion, you should know what someone’s value proposition is. Because, if you make a concession that’s not perceived as being valuable, you might open yourself to a greater request (e.g. I don’t need that, but how about ‘x’). If you’d not intended ‘x’ to be discussed, you could have framed your offer by stating, I can concede on this, but not ‘x’. By doing that, you take ‘x’ off the table before it has the chance of entering the offer proposition. Mind you, the other negotiator can still request to have it, but you will have set a marker for denying him his wish. If you’ve used it as a red herring, you may turn the perception of its value to a greater benefit to your position. Then, if you wish to concede it, you should request something substantial in return.

Framing Mindset:

“He was right before, isn’t he right now?” Be careful of how you validate or accept a point as being valid. Just because an entity has been right 99 percent of the time, doesn’t mean that it’s right this time. Then again, if the other negotiator subscribes to such a thought, use it to your advantage.

You can do that by stating that you’ll be discussing ‘x’. Then, state that ‘x’ has been proven to have a 99 percent accuracy factor. Framing any point in that manner lends more credibility to it. There’s also a sense of security implied in the statement, because most people like the perceived sense of being surrounded by others.

Combating Opposing Framing:

If it doesn’t serve your purpose, be prepared to refute the framing attempts of the other negotiator. While doing that, have your own talking points ready to rebut his attempts to refute yours.

A good negotiator knows the hidden value that lies in framing a negotiation. Therefore, there will be an aspect of ‘give and take’ as you and he spar over the process you’ll use, and how you’ll frame those processes, to engage in the negotiation. During the planning stage of the negotiation, give serious thought to how you’ll frame your points and the strategies you’ll use to alter the other negotiator’s perspective.

Personas:

How are you going to act? The persona you project during the negotiation, confidence, or a lack of, and when you project that persona, will impact the negotiation. So, you should plan for how and in what circumstances you’ll promote a certain persona versus another. That’s also where framing comes in. If you synchronize the framing with your persona, you’ll have more perceived credibility.

Framing can serve as a silent ally that lies dormant while waiting to lend assistance in positioning the negotiation. When used stealthily, it can be what gives you a hidden advantage that the other negotiator never sees coming. Thus, using it wisely can enhance your chances of winning more negotiations … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#Framing #Negotiations #bodylanguage #Negotiator #Business #Management #SmallBusiness #Money #Negotiating #combat #negotiatingwithabully #bully #bullies #bullying #PersonalDevelopment #HandlingObjections #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

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Best Practices Body Language Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

Negotiator Win: Know How to Turn Weakness to Power

“Weakness, like power, is perceptional. Knowing when to display one can expose the other.” -Greg Williams, The Master Negotiator & Body Language Expert

Have you ever employed the initial appearance of weakness as a tactic in a negotiation? It can be a great way to gather valuable information. When the other negotiator sees you in a weakened position, that’s the time when you can turn your perceived weakness into a source of power. Observe the following to do so.

The Opening – Setting the Stage:

To set yourself up to be perceived as weak, consider the following strategies.

  • At the opening of the negotiation, offer a weak handshake; this positioning is enhanced by allowing your hand to be on the bottom of the handshake (i.e. the other negotiator’s hand on top of yours). That will subliminally signal subjugation on your part.
  • Project a sense of slowness to grasp points. Don’t overplay your hand. Remember, you’re playing the role of someone that’s not sure of himself.
  • Allow yourself to be maneuvered by making concessions quickly when doing so is not detrimental to your position.
  • Refer to having to consult a higher authority when pushed too hard for a concession; that’ll convey a sense of powerlessness.
  • While engaging in the processes above, seek to uncover the other negotiator’s source(s) of power. You can use that as leverage against him later in the negotiation.

Mid Game – The Turn:

This is the point at which your demeanor transformation begins.

  • Know the strength of your resources compared to your opponent. That will be your source of power. You can use it as leverage during the negotiation to thwart his efforts.
  • During the negotiation, be prepared to refer to a higher authority that trumpets the other negotiator (e.g. him – we reached a multimillion-dollar deal with company x last year, you – we know that and they’re talking with us this year; I guess they didn’t like the results of your deal.)
  • Create a false sense of value with red herrings as chits that you can trade later for items and concessions of importance.

End Game – The Closing:

This is the time you employ tactics that display, you’re no longer a weakling.

  • Begin to use the red herrings you set up in the prior phase to enhance your negotiation position. Be stubbornly diligent when making concessions at this point. Your efforts should send a subliminal message that indicates, you’re going to be a tough negotiator from this point on.
  • Once you’ve engaged in the strategies above, be cautious. You will have transformed yourself from the weakling you initially appeared to be into a titan. The other negotiator will realize that he’s dealing with someone that’s more astute than he originally thought. That will cause him to raise his guard. He’ll also be seeking ways to adjust his negotiation strategies to match his new reality.

The timeframe and phases mentioned above still have to be accompanied with the negotiation strategies that are appropriate for the type of negotiation you’re in. Thus, the outline above should serve as a foundation to which you can add more specifics steps to fit your situation. By using this outline, you’ll be well on your way to creating a roadmap that leads to more successful negotiation outcomes … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#Power #Weakness #value #Hide #bodylanguage #Negotiator #Business #Management #SmallBusiness #Money #Negotiating #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

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Best Practices Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

Are You Being Manipulated?

“Manipulation is a means to an end. If you don’t like what may lie at that end, control the means.” -Greg Williams, The Master Negotiator & Body Language Expert

Everyone’s manipulated. Are you aware when it happens to you? If you know when it’s occurring, how does it feel? Sometimes, when people knowingly allow others to manipulate them, their mind becomes susceptible to being tranquil. Without knowing it, they become more vulnerable to manipulation. Are you aware when you’re in such a state?

“She said she was waiting for me. So, I sped up and a cop stopped me for speeding. When I arrived at the meeting location, I discovered she wasn’t there. She wanted me to think she’d arrived. I realized she’d manipulated me. The cost of that manipulation could have been a speeding ticket had the officer given me one; fortunately, he let me go with a warning.” Those were the solemn words of an account manager to his business associates about how he’d been manipulated.

Every day of your life, you’re manipulated. To control the degree that you’re manipulated, take note …

The degree of manipulation:

The more desperate someone becomes to reach a goal, the more irrational their efforts may appear to obtain it. Note the ratcheting degree of their efforts. Heightened attempts to manipulate you may occur during such times. If someone appears to border on irrationality, intensify your sense of awareness. It’s also the time that you might be most vulnerable to being manipulated, due to a proposal appearing too good to be true. Raise your guard higher and be mindful of your thought process during such times to ward off manipulative tactics.

Understand the intent of manipulation:

There are different forms of manipulation. Thus, the word ‘manipulate’ does not necessarily have to convey a negative sentiment. There are good forms of manipulation (e.g. keeping you from harm’s way). Thus, you should assess if the attempt to manipulate you is for your betterment or detriment.

If attempts to improve your plight are made through disguised means, you should be aware of such tactics even though they’re not as potentially damaging as those that might be applied for nefarious purposes. The point is, someone is still attempting to manipulate you, which means they’re trying to control you. For better or worse, you should always maintain control of yourself. Even if you wish to relinquish control, you’re the one in control of that decision.

The greater your understanding of someone’s manipulation intent, the more understanding you’ll possess about the efforts and where such is attempting to lead you. If you don’t wish to go there, don’t allow the manipulation to continue.

Someone attempts to manipulate you every day. You can control their efforts by controlling yourself. Once you do, you’ll exert greater control over your life … and everything will be right with the world.

What does this have to do with negotiations? 

Manipulation occurs in every negotiation. You and the opposing negotiator engage in it to alter the other’s perspective. The more insight you have about his goal for the negotiation and the strategies he might employ to obtain it, the greater insight you’ll have about the manipulative tactics he’ll employ to reach it. That will give you a mental form of protection, which should allow you to be more understanding of how to control his efforts. In so doing, keep your emotions in check. That’ll lead you to even greater control of the negotiation. To control your emotions, remember, you’re attempting to do the same thing to him that he’s attempting to do to you.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Manipulation #Success #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #liars #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

 

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Best Practices Investing Personal Development Sales

Your 2019 Resolution: Control the Suck of Discounting Expense

There is almost nothing you can do for your business with a higher financial payback than getting your arms around your discounting practices. I want you to make a New Year’s resolution to put rigor and discipline around your discounting (some call it “pricing exceptions”) policy and processes.

Why is this so important for your business?  Simple math.  When you sell your product or service to a customer, your costs to fulfill your part of the deal are the same—regardless of whether you discounted or not.

Discounting changes only two lines on your P&L statement: the top line and the bottom line.

When you grant a discount, every dollar you surrendered comes off of your bottom line, and goes to the customer’s.

For an operating business, your profits are made at the top line.  A pricing and/or discounting decision is what drives profits.  Once you see a number on the bottom line, it’s too late to do anything about it.  Discount expense sucks the life out of companies.

Resolution Part #1. Take Stock of Your Current Discounting Practices.

I am thrilled to help my readers analyze where their discount dollars go and their system for allocating those dollars. Let’s examine how you make discounting decisions together.  If you’d like to prepare, or go through the exercise on your own.  Some of the questions we’ll go through:

How many discount dollars do you spend per year?

  • Formal, through an exception process?
  • Invisible, through salesperson autonomy?
  • Does everyone in your company know that discount dollars=profit dollars? Do they act like it?

What is your price exception/discount process now?

  • What are the steps?
  • Who are the players?
  • What information/documentation is used?
  • How is the discount justified?
    • Is customer value measured/characterized? How?
  • Do you always know what the customer thinks of yours andthe competitor’s value (or just their price)?
  • How consistently do your people follow your process?
  • Have you (or can we) analyze how discount dollars are distributed? Are there concentrations by territory/salesperson, region, customer, industry, time of year?  Can we explain any apparent anomalies?
  • What do we get in exchange for price concessions?Are there any salesperson/regional/market trends in that data?

What These Questions Uncover.

The first thing we’ll discover is how well you track discount dollars. Since every one of these dollars is also a profit dollar, you need to know where every one goes. If you don’t know where your discount dollars go, your business is leaking profits.

The questions above help both of us understand how you make pricing and discounting decisions, where the discount dollars go, and if there are any suspicious trends.

Are my discount dollars being over-allocated toward:

  • The whiniest salespeople?
  • The favorite salespeople?
  • The whiniest customers?
  • A certain market?
  • At a certain time of the month/quarter/year?

That last one frustrates the heck out of me: I’ve held P&L responsibility, and have never felt that an unprofitable booking this month beats a profitable booking next month.  I’d feel that way even without the perversion of what month-end discounting teaches my customers.

I also want to explore the basis of discounting (whether/how much) decisions.  Squeaky wheel?  Best at gaming the system?  Price-based? Or…value based?

The Gold Standard of Discount Systems:  Customer Value Based.

99% of the time you hear “your price is too high”, what the person is really saying is either “your value is too low”, or “I’m inviting you to help me understand your value”.  I specialize in helping my clients have those discussions effectively. I can point you to a methodology which will steer those conversations toward value and away from price…and certainly away from unnecessary discounts.

If you have a solid methodology for understanding customer value, some great things happen to your discounting practices:

  • Discounting is purposeful. It no longer feels as random or arbitrary.
    • Your people will understand the system and feel more fairly treated
    • You might quiet the squeaky wheels; the people who scream the loudest for discounts.
  • You will be confident in your discounting decisions.
    • You’ll make better decisions about product enhancements, market entries, even market exits.
  • You will discount less and profit more.
  • You will produce more accurate forecasts. Knowing customer value is the same as knowing customer motivation. When you truly know value, you are intimately engaged with the customer’s innermost buying decision dynamics.

Resolution Part #2. Build A Value Based Pricing/Discounting System.

I can help you if you want.  Here are some options:

1. I’m feeling pretty good about the latest draft of my book on the subject.  If you’ll give me merciless feedback on it, I’ll send you a .pdf copy to review.  The book will guide you toward developing a better pricing/discounting system.

2. Let’s talk. Reach out at mark@boundyconsulting.com.  If you want to work toward a system together, prepare for our call by looking through the “take stock” questions above, and  prepare any questions for me.

Whatever you do, and however you choose to get help, please do it. The road to failure is paved with poorly justified discounting decisions.  I want you on a better path.

To your success!

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Best Practices Human Resources Investing Management Marketing Negotiations News and Politics Sales Skills Women In Business

Negotiators: Beware of the Hidden Danger in Free Value

“There’s always a hidden fee in free. Don’t accept free without knowing what that hidden cost might be.” -Greg Williams, The Master Negotiator & Body Language Expert

As a negotiator, what do you consider when you hear free? Do you think about the hidden danger that may lurk in something that’s free? Sure, there could be value in the offer, but you should also beware of the hidden danger in anything that’s free.

When you hear the word free, your brain goes into a sense of euphoria. The endorphins begin to flow at the thought of receiving something for nothing. In such a mindset, you can become susceptible to lowering your guard. Doing that can leave you vulnerable to unsuspecting ploys. That can occur even when you’ve planned how you’ll address such offers. When you find yourself in such quandaries, consider the following.

What’s the offer attempting to achieve:

People are motivated by their aspirations. Thus, during a negotiation when offers are extended, a goal is at the purpose of that offer. If you’re aware of that intent, you’ll be in a better position to assess its potential value. Offers are not equal. Don’t let one that appears to be free become too costly for you to accept. Examine it thoroughly.

What’s to be gained:

Sometimes, acquiring a concession in a negotiation can add value to your overall goals. If the concession appears not to contain a cost, its allure may become bewitching. Be cautious when such appears to be the case. Good negotiators accumulate chits that they can use at other points in the negotiation. Thus, while you’re receiving what appears to be free, what you’re really receiving could be an IOU.

The timing of the offer:

The timing of an offer can obscure hidden dangers. If the intent is to obtain a greater concession, a negotiator may seek smaller ones to build towards the larger one. Thus, in some cases, positioning may be the goal. That means, offering something for free may be the setup or cover up for something to come.

Always be aware of where a concession or request may lead. Since negotiations are the accumulations of gains and concessions, you don’t want to make a concession thinking that it will lead to more gains. Or, acquire gains that are too costly, compared to the concessions you make to acquire them.

What do you have to concede:

In every negotiation, good negotiators have red herrings to use as chits or diversions. They can serve as bartering pieces that don’t contain a burdensome cost to you, or as distracters from the real intent of your offer. In a best-case scenario, a red herring should be perceived as something of value that you possess that can be dangled as a sought-after desire that the other negotiator wants. The more he’d like to possess it, the greater its perceived value will be. Thus, if it doesn’t cost you anything to relinquish, you can heighten its appeal by feigning great concern to part with it. The point is, don’t weaken red herrings by relinquishing them too easily. Doing so will weaken your negotiation position.

There’s a cost associated with everything we acquire, even if it’s just the time that we invest. Because time itself has a cost. If you keep in mind that nothing’s free, you’ll maintain a more prepared mind to assess the hidden cost and hidden dangers that may be concealed in free offers. Doing so will make you a better negotiator … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#Danger #value #free #Hide #bodylanguage #Negotiator #Business #Management #SmallBusiness #Money #Negotiating #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

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Best Practices Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

Do You Suffer from the Illusion of Success?

“Success has many suitors. Are you prepared to be embraced by success?” -Greg Williams, The Master Negotiator & Body Language Expert

Exactly what is a success? You hear people talking about success but seldom do they speak about what it means to be successful. Some people may see what they consider to be a bum laying on a grate and deem him as lacking success. Is that true? Might that individual be so happy with where he is in life that he would consider himself to be successful?

The meaning of success can only be determined by you! And, it’s very important that you define what that means. Its meaning will shift throughout your life but unless you define it at every stage of its change, you’ll miss the opportunity to define its meaning for your future.

When you define what success means to you, you’re defining your future. You’re setting psychological neurons into motion within your own brain to acquire the goals that will determine the degree of success you’ve achieved at some point in the future. That will determine the actions you engage in, the friends you associate with, the job or business activities you indulge in, etc. When you define what success means for you, you set a road map of how you’ll reach the weigh stations along the path to success.

So, don’t create the illusion of success by a lack of its definition. Instead, determine what it’s related to as it relates to the person you wish to be in the future. The better you define what success is to you, the greater the chance you’ll have at creating a plan to become successful. There will be illusions along success’ path but they won’t create the distraction that they would have produced had you not defined its meaning. Plus, you’ll be in a better mental place to banish any illusions that would present themselves as a ghostly harbinger to distract you from your path. That will reduce the angst and stress that you would have placed upon yourself.

Once you acquire the insight to determine what success means for you, you’ll be more mindful of the actions that lead to greater success … and everything will be right with the world.

What does this have to do with negotiations? 

You should never enter a negotiation without having defined what a successful outcome is. You should also define what a less than stellar outcome will look like. Even if you must exit a negotiation prior to its end, you can still view it as a success. It could be viewed as such when considering the time you might have wasted in an endless loop that was going nowhere.

During your strategy planning stage of your negotiation, highlight what a successful outcome will look like and mean to you. Make sure you assess what you think it will mean and look like for your negotiation counterpart too. With a picture of the meaning of success for both of you, you’ll have a greater understanding of how he’s feeling if it starts to slip from him. That, in turn, will allow you to use the illusion of success to keep him on that path or reward him by giving the presence of success back to him. Regardless of your choice, you’ll be in a stronger negotiation position, and that’s something that every negotiator seeks.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Illusion, #Success #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #liars #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

 

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Best Practices Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

How to Use One Secret Trick of Good Negotiators

“To obtain more, ask for more. And, know when to ask.” -Greg Williams, The Master Negotiator & Body Language Expert

There’s one secret trick that good negotiators use that allows them to obtain more from every negotiation they’re in. Do you know what it is?

Good negotiators ask for more than they expect to receive. But wait, there’s more! It’s not just that they ask for more, it’s the way they ask, and the timing that allows them to get more.

Characteristics of Questioner:

The way you make a request should be in part, based on the character of the person you’re asking. Some people are brisk (i.e. get to the point), others are more sociable (i.e. let’s take our time). Thus, it would not behoove you to pose the same type of request to the people possessing the characteristics mentioned. If you did, your request might be met by one and not the other, or neither of them, due to the way you posed the question. In either case, you’d be gambling on the outcome. Posing the right question in the manner that’s more receptive to the characteristics of the person to whom you’re asking a question enhances that outcome.

Verbiage Use:

“Can you …”, “Will you …”, “I need …”, “I want …” are forms of openings to a question that will psychologically appeal to different personality types. To maximize the probability of obtaining what you seek, mimic the verbiage used by the person you’re seeking the outcome from. If you observe that she predominantly uses, “can you help me” when requesting assistance, use that phrase on her. It will have an echoing effect on her; that means, the words will sound like something she’s heard before. That’ll be true to her because they will be the words that she uses. That will place her in a mindset to grant your request more readily.

Setup and Timing:

The one main advantage you have over the other person is the fact that you know you’re going to make a request. The timing of when you do will impact the probability of a successful outcome. To enhance that outcome, consider probing by asking questions that aren’t as direct as the one you plan to use (e.g. What do you think about …?). Be careful not to give too much insight about your real intent. If you do, you might be weakening your efforts.

Another tactic you can utilize is to make a request that’s significantly more than what you’re seeking. Then, by comparison, the smaller request won’t appear to be as large.

Situational and Positional Power:

Along with timing, consider when you have situational or positional power. You have situational power when you’re in a situation where you’re perceived by others as being powerful (i.e. police officer with red lights flashing). Positional power stems from the position you hold at the time when you’re perceived as being in control (i.e. boss over subordinate).

During such times, you’ll be able to make requests with an enhanced probability of having them granted.

Asking for more in any negotiation will always enhance the probability that you’ll obtain more. But you must know how to properly execute your requests to enhance that probability. Using the insights above will do just that for you … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#Trick #Negotiator #Business #Management #SmallBusiness #Money #Negotiating #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

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How Technology Changed the Billion-Dollar Ad Game

The advertising industry has had a long and successful history. It has been a very big business, especially for brands like Procter & Gamble, which topped AdAge.com’s list of the world’s five largest advertisers with $10.5 billion in advertising spending.

For decades, the personal care company kept its products front and center in the minds of consumers – on TV, in print and eventually online. The formula was simple: P&G would spend a huge amount on advertising and loyal customers would respond by buying its products.

That is no longer the case. Technology has changed the ad game for P&G – and not in a good way.

Brief Timeline of Advertising Game-Changers

So if your company is like P&G, what should you do? Start with a fresh look at how much technology and advertising have changed over the last 30 years.

As you look at this timeline, pay attention to how technology worked for – or against – advertisers throughout recent history. Then, use my Hard Trends Methodology to predict what’s next.

1990s – Hundreds of cable channels and the Internet launched, and advertisers jumped to buy space wherever their audiences would be.

Early 2000s – TiVo was one of the first disruptors to these seemingly endless advertising avenues. For the first time, consumers had power over when they got their content and began to skip the ads.

2001 – Next came iPods, which could play downloaded media while consumers were on the go.

2004 – Amazon.com launched as a virtual bookstore and began laying the groundwork for online retailers

2006 – Social media pioneer Facebook opened the News Feed, in which anybody – and any brand – could self-publish content. Facebook ads, for which advertisers once again had to “pay to play,” wouldn’t come until later.

2007 – Netflix went from DVD to streaming and never looked back. Consumers could now also choose what to watch, whenever they wanted to.

Also in 2007 – Smartphones came on the scene, allowing consumers to carry all types of media in their hands. The ad industry had to go mobile – often in addition to going traditional. Though it wasn’t easy to navigate at first, by 2015 mobile ad spending would top $28 billion.

2008 – Spotify started running on advertising dollars initially, but also offered premium, ad-free packages to consumers at nominal prices.

2009 – In the late 2000s, YouTube began allowing pre-roll ads; advertisers were once again able to recapture a very captive audience.

2012 – Facebook purchased Instagram. It would be five years before the $1 billion gamble would pay off, but in the meantime, real people became the faces of brands. The newest media-buying currency was the influence of the crafty, hip or carpool moms who had become spokespeople.

2015 – Amazon.com hit a milestone as it accounted for at least half of all e-commerce growth. Many experts attributed sales success to the debut of the company’s one-click ordering.

2018 and beyond – Not only is data-driven advertising becoming more popular, it’s expected in today’s “show me you know me” consumer culture.

If you use my Hard Trends Methodology to look ahead to the future of advertising, you’ll be able to anticipate that the next decade will move even faster. Even more devices are likely to be developed, and they will ultimately be connected to each other as an integral part of our lives.

Now is the time to learn to anticipate the next wave of technology. Start with my book, The Anticipatory Organization, which is fittingly available with one-click ordering on Amazon.com right now.

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To See the Future, Think Both/And

Whenever a new game-changing technology is introduced, our instinct is to assume that the current technology we are using will quickly become obsolete and will vanish from our use.

History has shown that the hottest new breakthrough technologies do not necessarily replace older ones. Instead, they often coexist side by side because the old technology has its own unique profile of functional strengths that the new technology never fully replaces.

How many times have you greeted a new innovation with an either/or assumption? Either you use the old or the new. But this is not an either/or world we live in; it’s a both/and world. It’s a world that is both paper and paperless, online and in-person, old media and new media.

Yes, No or Some of Both

In my latest book, The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage, I teach readers how to gain a major competitive edge by learning to accurately anticipate the future. This is a skill that can be learned, and in this blog I’ll share one of the principles I have used for decades to accurately predict the future of technological change, one that you will be able to apply in countless ways: the Both/And Principle.

First, a bit of history. In the early 1980s, I developed the Both/And Principle and started applying it with great success. Here are some examples that will help you to see how to use it yourself.

Either/Or Assumption #1:

The introduction of digital documents meant that we would all be 100% paperless in a few years.

For example, in the late 1980s, when CD-ROMs were introduced, industry experts, the press and futurists predicted that by the mid-1990s, offices would be completely paperless. At the time I applied the Both/And Principle and predicted that we would have increasing amounts of both digital documents as well as paper documents in the future. It’s now 2018 and we are still managing both paper and digital documents.

Why is paper still around? Paper is inexpensive, portable and can be folded and tucked in a pocket or purse. It is an inexpensive display medium that does not need power. In addition, a handwritten paper note of gratitude to an employee is far better than sending a text or an email.  So instead of asking “How can I eliminate all paper?” a better question I had my clients ask was, “What is the best use for paper and the best use for digital?”

Either/Or Assumption #2:

E-commerce will render brick-and-mortar retail stores completely obsolete.

In the mid-1990s, around the time that Netscape, Yahoo!, eBay and many other Web-based businesses started rapidly growing, many futurists and the media predicted that bookstores, auto dealerships, shopping malls and retail stores in general would soon be obsolete.

The logic was that a physical store can only hold a few hundred or several thousand items while a virtual store gives you access to millions of items or titles 24/7.

So why do retail stores continue to survive and why are many even thriving? The answer is that physical shopping is experiential, not just transactional. Brick-and-mortar stores and malls that have continued to elevate the customer experience are social gathering places that create a sense of community, which technology can’t fully replace. In addition, many products are difficult to buy without physically seeing them and trying them out. Others require a knowledgeable person to help you make a decision. Why did Apple open an Apple Store? If you have been there, you know why. Why is Amazon opening brick-and-mortar bookstores? Now you know why.

Either/Or Assumption #3:

Smartphones will replace laptops.

Not that long ago, business publications were having a debate about the future of computing. They asked the question, “With our smartphones and tablets becoming our main personal computers, won’t this make laptops obsolete?” The answer is still “no.”

The reality is, we still have the equivalent of mainframe computers, we just use them differently than 20 – or even five – years ago. If they have a smartphone and/or tablet, the majority of business users are already using their laptop differently, and perhaps much less, but they are still using both.

Introducing Both/And Thinking

While others were predicting the end of laptop computers, printed paper and retail stores, I did not fall into the trap of those bad predictions because I had developed a series of research-based guiding principles that would help avoid such mistakes, and the Both/And Principle is a major one.

The premise is simple: Your technology works well for you, but you discover a new app, gadget or process that could significantly transform your business. You don’t want to part with what’s been working for you, but you also don’t want to be left behind.

The Both/And Principle allows you to keep bridging your legacy systems with the new technology or processes. Integrating them in a way that will create higher value than either has by itself provides a pathway forward.

It is a powerful corrective measure to either/or thinking, meaning that the future will only be either one way or the other. The Both/And Principle recognizes the folly of assuming that the “new” will totally supplant the old, and it recognizes that they can be integrated. Once you try it, you will see the Both/And Principle can accelerate your team’s performance because you haven’t settled for one or the other.

Powerful Both/And Duos

Digital documents have powerful strengths; they are here to stay, but so is paper. Here is a short list of Both/And Principle examples:

  • Brick-and-mortar retailers and Internet retailers
  • Digital and analog
  • Paper mail and email
  • Nautical charts and GPS
  • Full service and self service
  • Wiring such as copper and  fiber-optics and wireless
  • Traditional media and digital media
  • Gasoline engines and electric motors
  • Digital music playlists and live concerts
  • Video conferencing and face-to-face meetings

A key success strategy is to integrate the old and the new based on the strengths of each. In fact, the hottest breakthrough technologies tend to coexist and integrate to create new value with their predecessors rather than completely co-opting them. Why? The old technology has its own unique profile of functional strengths.

Case Study: Amazon.com and Kohl’s

In August 2017, Kohl’s announced it would sell Amazon products in its retail stores. But that was just the beginning of this Both/And Principle business maneuver. Kohl’s department stores and Amazon.com have been piloting a retail model that even more perfectly demonstrates an integration of the old and new.

Since September 2017, the two have been running a pilot program in which Amazon.com purchasers who want to return an item can return it to a Kohl’s customer service desk. Customers who bought a product online can now skip the post office and instead return it to an ever-increasing number of Kohl’s stores.

Consumers enjoy the convenience, and according to a number of recent studies, total visits to Kohl’s stores with Amazon’s return program have outperformed other stores in sales by about 8.5%. In other words, customers returning items end up finding more to buy at Kohl’s. Kohl’s also reported an increase in new customers.

Both/And Thinking and You

What are some examples of Both/And thinking that could benefit you? Are there any new technologies that would give you amazing new capabilities that could become something you feel your business could not live without? What are some of the newest technologies that you believe will disrupt and transform your business? What would happen if you combined the old and the new in a way that creates higher value than either has on its own?

If you would like to learn more anticipatory skills so that you can turn disruptive change into your biggest advantage, read my latest book, The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage

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