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Fractional CMO

The Evolution of the CMO Role in the Age of AI: Integrating Technical Expertise and Revenue Generation


The role of the Chief Marketing Officer (CMO) has undergone significant transformation in recent years, driven by advancements in artificial intelligence (AI) and digital technologies. This thesis explores how the CMO’s responsibilities have expanded to encompass duties traditionally associated with the Chief Technology Officer (CTO), the future trajectory of the CMO role, and the challenges in finding CMOs with the necessary technical acumen to operate effectively at the Chief Revenue Officer (CRO) level making many companies OutSource SEO and SEM to more technical CMO’s


The digital revolution and the rise of AI have profoundly impacted business operations and marketing strategies. As a result, the role of the CMO has evolved beyond traditional marketing functions to include technical and data-driven responsibilities. This paper examines the key factors driving this evolution, the emerging hybrid role of the CMO, and the implications for organizations seeking to leverage AI and digital technologies for competitive advantage.

The Changing Role of the CMO

Integration of AI and Digital Technologies

  1. Data-Driven Marketing
    • The proliferation of data analytics tools and AI technologies has enabled CMOs to adopt a data-driven approach to marketing. This involves leveraging big data to gain insights into customer behavior, preferences, and trends, allowing for more targeted and personalized marketing campaigns.
  2. AI-Powered Automation
    • AI-driven automation tools have revolutionized marketing operations, from customer segmentation and content creation to campaign management and performance analysis. CMOs now oversee the implementation and optimization of these technologies to enhance marketing efficiency and effectiveness.
  3. Digital Transformation
    • The digital transformation of businesses has blurred the lines between marketing and technology functions. CMOs are increasingly responsible for driving digital initiatives, ensuring seamless integration of digital channels, and enhancing the overall customer experience through technology.

Expansion into Technical Responsibilities

  1. Tech-Savvy Leadership
    • The modern CMO is expected to possess a deep understanding of digital technologies, including AI, machine learning, blockchain, and cybersecurity. This technical expertise is crucial for making informed decisions about technology investments and strategy.
  2. Collaboration with IT and Data Teams
    • Effective collaboration with IT and data teams is essential for implementing and managing sophisticated marketing technologies. CMOs must bridge the gap between marketing and technology functions, fostering cross-functional collaboration to achieve business objectives.
  3. Cybersecurity and Data Privacy
    • As guardians of customer data, CMOs must ensure robust data privacy and cybersecurity measures are in place. This includes compliance with regulations such as GDPR and CCPA, as well as protecting the organization from data breaches and cyber threats.

The Future of the CMO Role

Emergence of the Chief Revenue Officer (CRO)

  1. Revenue Generation Focus
    • The future CMO will increasingly be measured by their ability to drive revenue growth. This shift requires a comprehensive understanding of the entire customer journey, from acquisition and engagement to retention and conversion.
  2. Sales and Marketing Alignment
    • Aligning sales and marketing efforts is critical for maximizing revenue potential. CMOs will play a pivotal role in fostering collaboration between these functions, leveraging data and technology to create a unified strategy.
  3. Customer Experience (CX) Leadership
    • Enhancing the customer experience is a key driver of revenue growth. CMOs must take ownership of CX initiatives, ensuring that every touchpoint aligns with the brand promise and meets customer expectations.

Challenges in Finding Technically Proficient CMOs

Skill Set Evolution

  1. Technical Expertise Gap
    • The rapid pace of technological advancements has created a skills gap, making it challenging to find CMOs with the necessary technical expertise. Traditional marketing backgrounds often do not include extensive training in AI, data analytics, and digital technologies.
  2. Cross-Functional Competence
    • The hybrid nature of the modern CMO role requires a unique blend of marketing, technology, and business acumen. Finding candidates who possess this cross-functional competence is difficult, as it requires both breadth and depth of knowledge.

Market Demand and Supply Imbalance

  1. High Demand for Tech-Savvy Leaders
    • The increasing demand for tech-savvy marketing leaders has intensified competition for top talent. Organizations across industries are vying for CMOs who can drive digital transformation and revenue growth, leading to a shortage of qualified candidates.
  2. Retention Challenges
    • The evolving role and heightened expectations place significant pressure on CMOs, contributing to high turnover rates. Retaining top talent requires offering competitive compensation, opportunities for professional growth, and a supportive work environment.


The role of the CMO is evolving to encompass technical responsibilities traditionally associated with the CTO, driven by the integration of AI and digital technologies. This transformation positions the CMO as a key player in driving revenue growth and digital transformation. However, finding CMOs with the requisite technical skills and cross-functional competence remains a challenge. Organizations must invest in talent development and create a conducive environment to attract and retain the next generation of marketing leaders. As the CMO role continues to evolve, its strategic importance in the C-suite will only increase, underscoring the need for a new breed of tech-savvy, revenue-focused marketing executives.

What is a Fractional Chief Marketing Officer (CMO)?

A fractional Chief Marketing Officer (CMO) is a senior marketing executive who works with a company on a part-time, contractual, or interim basis. Unlike a full-time CMO, a fractional CMO provides high-level marketing expertise and strategic leadership without the long-term commitment or financial burden of a full-time executive. This role is ideal for companies that need seasoned marketing leadership but may not have the budget, need, or organizational structure to support a full-time CMO.

Roles and Responsibilities of a Fractional CMO

  1. Strategic Planning: Develop and execute comprehensive marketing strategies aligned with the company’s business goals.
  2. Brand Management: Enhance and maintain the company’s brand identity and positioning in the market.
  3. Market Research: Conduct market analysis to identify opportunities, trends, and competitive landscapes.
  4. Campaign Management: Oversee the creation, execution, and performance of marketing campaigns across various channels.
  5. Team Leadership: Lead and mentor the marketing team, providing guidance and fostering professional growth.
  6. Budget Management: Allocate and manage the marketing budget to ensure optimal use of resources.
  7. Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of marketing initiatives.
  8. Digital Marketing: Develop and implement digital marketing strategies, including SEO, social media, email marketing, and content marketing.
  9. Customer Engagement: Enhance customer acquisition, retention, and loyalty through targeted marketing efforts.

How to Get the Most Out of a Fractional CMO

To maximize the benefits of hiring a fractional CMO, companies should follow these best practices:

1. Clearly Define Goals and Expectations

  • Set Clear Objectives: Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for the fractional CMO.
  • Align on KPIs: Agree on key performance indicators (KPIs) to track progress and measure success.
  • Communicate Expectations: Ensure that both parties have a clear understanding of the role, responsibilities, and expected outcomes.

2. Provide Access to Resources and Information

  • Internal Resources: Give the fractional CMO access to necessary internal resources, including the marketing team, tools, and budget.
  • Company Data: Share relevant company data, historical performance metrics, and market research to inform strategy development.
  • Stakeholder Access: Facilitate introductions and regular communication with key stakeholders across the organization.

3. Foster Collaboration and Integration

  • Team Integration: Integrate the fractional CMO into the existing team to foster collaboration and ensure alignment with overall business goals.
  • Regular Meetings: Schedule regular meetings to discuss progress, address challenges, and refine strategies.
  • Cross-Functional Collaboration: Encourage collaboration between the fractional CMO and other departments, such as sales, product development, and customer service.

4. Leverage Their Expertise

  • Strategic Insights: Utilize the fractional CMO’s expertise to gain strategic insights and recommendations for improving marketing performance.
  • Innovative Approaches: Be open to innovative ideas and approaches that the fractional CMO may bring from their diverse experience.
  • Professional Development: Encourage the fractional CMO to mentor and develop the existing marketing team, enhancing their skills and capabilities.

5. Monitor and Adjust

  • Performance Tracking: Regularly review performance metrics to assess the effectiveness of marketing initiatives.
  • Flexibility: Be flexible and willing to adjust strategies based on performance data and market changes.
  • Feedback Loop: Establish a feedback loop to continuously improve collaboration and strategy execution.

What Does a Fractional CMO Agency Do?

A fractional CMO agency provides businesses with access to high-level marketing leadership and strategic expertise on a part-time, contractual, or interim basis. These agencies are designed to offer the benefits of an experienced Chief Marketing Officer without the need for a full-time commitment. They typically serve small to medium-sized businesses, startups, or larger organizations looking for specialized marketing leadership for specific projects or periods of transition.

Services Offered by a Fractional CMO Agency

1. Strategic Marketing Planning

  • Market Analysis: Conduct in-depth market research to understand industry trends, competitor activities, and customer behavior.
  • Strategy Development: Formulate comprehensive marketing strategies that align with business objectives and target market needs.
  • Positioning and Messaging: Develop clear brand positioning and messaging frameworks to ensure consistent communication across all channels.

2. Brand Management

  • Brand Identity: Create or refine the brand identity, including logo design, brand guidelines, and visual assets.
  • Brand Positioning: Establish and maintain a strong brand positioning in the market to differentiate from competitors.
  • Rebranding: Manage rebranding initiatives to refresh or reposition the brand as needed.

3. Digital Marketing

  • SEO (Search Engine Optimization): Optimize website content and structure to improve search engine rankings and drive organic traffic.
  • PPC (Pay-Per-Click) Advertising: Plan and execute paid search campaigns to generate targeted traffic and leads.
  • Content Marketing: Develop and distribute valuable, relevant content to attract and engage target audiences.
  • Social Media Marketing: Manage social media profiles, create engaging content, and run targeted campaigns to build a strong online presence.
  • Email Marketing: Design and implement email marketing campaigns to nurture leads and drive conversions.

4. Campaign Management

  • Campaign Planning: Develop and execute multi-channel marketing campaigns to achieve specific business goals.
  • Creative Development: Produce compelling creative assets, including copywriting, graphic design, and video production.
  • Performance Tracking: Monitor and analyze campaign performance to optimize results and ROI.

5. Lead Generation and Conversion Optimization

  • Lead Generation: Implement strategies to generate high-quality leads through various online and offline channels.
  • Conversion Rate Optimization (CRO): Analyze user behavior and optimize landing pages, websites, and sales funnels to increase conversions.

6. Marketing Technology and Automation

  • Technology Assessment: Evaluate and recommend marketing technology tools and platforms to streamline operations and improve efficiency.
  • Marketing Automation: Implement and manage marketing automation systems to automate repetitive tasks and improve lead nurturing processes.

7. Customer Relationship Management (CRM)

  • CRM Strategy: Develop and implement CRM strategies to improve customer retention and loyalty.
  • CRM Integration: Integrate CRM systems with marketing and sales platforms to ensure seamless data flow and customer insights.

8. Public Relations (PR) and Communications

  • PR Strategy: Create and execute public relations strategies to build and maintain a positive brand image.
  • Media Relations: Manage relationships with media outlets, pitch stories, and secure media coverage.
  • Crisis Management: Develop crisis communication plans to handle potential PR issues and protect the brand’s reputation.

9. Team Leadership and Development

  • Team Building: Assist in building and structuring the marketing team to ensure it meets business needs.
  • Training and Development: Provide training and mentorship to develop the skills and capabilities of the marketing team.
  • Interim Leadership: Offer interim CMO leadership during periods of transition or while searching for a permanent CMO.

10. Performance Measurement and Reporting

  • KPI Development: Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Analytics and Reporting: Regularly analyze marketing data and provide detailed reports to track progress and inform decision-making.
  • ROI Analysis: Evaluate the return on investment (ROI) of marketing activities to ensure resources are being used effectively.

Finding and Hiring a CMO: Pre-Hire Questionnaire and Checklist

Finding a CMO

  1. Define Your Needs
    • Determine the scope of the CMO’s responsibilities.
    • Decide whether you need a full-time, part-time, or fractional CMO.
  2. Identify Candidates
    • Internal Referrals: Ask for recommendations from colleagues and industry peers.
    • Professional Networks: Utilize LinkedIn and other professional networks to identify potential candidates.
    • Recruitment Agencies: Engage specialized executive search firms that focus on marketing leadership roles.
    • Industry Events: Attend conferences, webinars, and industry events to network with potential candidates.
  3. Screen Candidates
    • Review resumes and LinkedIn profiles.
    • Conduct initial phone screenings to assess fit and interest.

Hiring a CMO

  1. Interview Process
    • Initial Interviews: Conduct interviews with HR and key stakeholders to assess cultural fit and general qualifications.
    • Technical Interviews: Arrange for interviews with senior marketing team members to evaluate technical expertise and strategic thinking.
    • Final Interviews: Involve top executives to ensure alignment with company vision and goals.
  2. Assessment
    • Case Studies: Ask candidates to present a marketing strategy for a hypothetical or real scenario related to your business.
    • References: Check references to verify past performance and gather insights from previous employers.
  3. Offer and Negotiation
    • Extend a formal job offer outlining compensation, benefits, and expectations.
    • Negotiate terms as necessary to reach a mutually agreeable arrangement.

Pre-Hire Questionnaire

To evaluate potential CMOs thoroughly, consider asking the following questions:

Strategic Vision and Leadership

  1. Experience and Background
    • Can you describe your experience with developing and executing comprehensive marketing strategies?
    • How have you adapted your marketing strategies to changing market conditions or company goals?
  2. Strategic Thinking
    • How do you prioritize marketing initiatives in alignment with business objectives?
    • Can you provide an example of a successful marketing campaign you led from concept to execution?

Technical Skills and Expertise

  1. Digital Marketing
    • What is your experience with SEO, PPC, content marketing, and social media?
    • How do you measure and optimize digital marketing performance?
  2. Analytics and Data-Driven Decision Making
    • How do you use data to inform your marketing strategies and decisions?
    • Can you provide examples of how analytics have driven changes in your marketing approach?

Team Leadership and Development

  1. Team Management
    • How do you build and manage high-performing marketing teams?
    • Can you describe a time when you had to resolve a conflict within your team?
  2. Mentorship and Development
    • How do you foster professional growth and development within your marketing team?
    • What strategies do you use to keep your team motivated and aligned with company goals?

Brand and Market Positioning

  1. Brand Management
    • How have you successfully repositioned a brand in the market?
    • Can you provide examples of how you’ve managed a brand crisis?
  2. Market Research and Customer Insights
    • How do you conduct market research to understand customer needs and preferences?
    • How have customer insights influenced your marketing strategies?

Pre-Hire Checklist

  1. Initial Screening
    • Review resumes and profiles.
    • Conduct initial phone interviews.
  2. Interview Process
    • Schedule and conduct multiple rounds of interviews.
    • Use the pre-hire questionnaire to guide discussions.
  3. Assessment and Evaluation
    • Assign case studies or practical tasks.
    • Evaluate presentation and strategic thinking abilities.
  4. Reference Checks
    • Contact provided references.
    • Verify past performance and gather feedback.
  5. Decision-Making
    • Review interview feedback and assessment results.
    • Conduct final evaluations with key stakeholders.
  6. Offer and Onboarding
    • Extend a formal job offer.
    • Plan a comprehensive onboarding process.

By following this structured approach and utilizing the pre-hire questionnaire and checklist, you can effectively identify, evaluate, and hire a CMO who aligns with your company’s goals and vision.

Fractional interim part-time CMO/CTO/CRO Combo

Finding one person to act as your Fractional interim part-time CMO/CTO/CRO Combo is like finding a Unicorn. But leveraging the C-Suite Network MarketPlace you can do just that!

Startups are Leveraging Fractional CMO and CTO Combos to Maximize Their Budget and Make the Most of SEO

In the fast-paced world of startups, maximizing resources and budget is critical to achieving growth and success. One innovative approach that many startups are adopting is leveraging fractional Chief Marketing Officers (CMOs) and Chief Technology Officers (CTOs). This strategy allows startups to access high-level expertise in both marketing and technology without the financial burden of hiring full-time executives. This article explores how this combination is helping startups optimize their budgets and make the most of Search Engine Optimization (SEO).

What is a Fractional CMO and CTO?

A fractional CMO or CTO is a part-time, contract-based executive who provides strategic leadership and expertise in their respective fields. Unlike full-time executives, fractional officers work with multiple companies simultaneously, offering their services for a fraction of the cost. This model is particularly beneficial for startups that require top-tier talent but lack the budget for full-time positions.

Benefits of Leveraging Fractional CMO and CTO Combos

1. Cost Efficiency

One of the primary advantages of hiring fractional executives is cost efficiency. Startups can access the skills and experience of seasoned professionals without the high salary, benefits, and equity typically associated with full-time executive roles. This approach allows startups to allocate their budget more effectively, investing in other critical areas such as product development and customer acquisition.

2. Expertise and Experience

Fractional CMOs and CTOs bring a wealth of knowledge and experience to the table. These professionals have typically worked with various companies across different industries, providing them with a broad perspective and deep understanding of market dynamics and technological trends. Their expertise can be instrumental in developing and executing effective marketing strategies, optimizing technological infrastructure, and driving overall business growth.

3. Flexibility and Scalability

The fractional model offers startups the flexibility to scale their executive support based on their needs and growth stages. As the company evolves, the scope and focus of the CMO and CTO roles can be adjusted accordingly. This adaptability ensures that startups receive the right level of strategic guidance and support at each phase of their development.

4. Integrated Marketing and Technology Strategies

By leveraging both a fractional CMO and CTO, startups can create integrated strategies that align marketing efforts with technological capabilities. This synergy is particularly important for SEO, where technical optimizations and content strategies must work together to achieve optimal results.

Maximizing SEO with Fractional CMO and CTO

SEO is a critical component of any startup’s digital marketing strategy. A well-executed SEO strategy can drive organic traffic, increase brand visibility, and generate leads. The combination of a fractional CMO and CTO can significantly enhance a startup’s SEO efforts in the following ways:

1. Technical SEO Enhancements

The fractional CTO focuses on the technical aspects of SEO, ensuring that the website is optimized for search engines. This includes improving site speed, mobile-friendliness, and crawlability, as well as implementing structured data and ensuring robust security measures. A technically sound website provides a strong foundation for all other SEO efforts.

2. Content Strategy and Optimization

The fractional CMO develops and oversees the content strategy, ensuring that it aligns with SEO goals. This involves keyword research, content creation, and on-page optimization. By producing high-quality, relevant content that addresses the needs and interests of the target audience, the CMO helps improve search engine rankings and drive organic traffic.

3. Data-Driven Decision Making

Both the CMO and CTO leverage data analytics to inform their strategies and measure the effectiveness of their SEO efforts. The CTO ensures that the necessary tools and technologies are in place to collect and analyze data, while the CMO interprets this data to refine content and marketing strategies. This data-driven approach enables continuous improvement and optimization.

4. Cross-Functional Collaboration

The collaboration between the fractional CMO and CTO fosters a holistic approach to SEO. Regular communication and coordination ensure that technical improvements and content strategies are aligned, leading to more effective and sustainable SEO results. This integrated approach helps startups achieve a competitive edge in the digital marketplace.


In the competitive startup ecosystem, maximizing budget and resources is crucial for success. Leveraging the expertise of fractional CMOs and CTOs allows startups to access top-tier strategic leadership without the financial burden of full-time executive roles. This combination is particularly powerful for enhancing SEO efforts, as it integrates technical optimizations with content strategies to drive organic growth. By adopting this innovative approach, startups can effectively navigate the challenges of digital marketing and achieve sustainable growth and success.

SaaS Fractional CMO

Why a SaaS CMO is Different from a Traditional CMO

The role of the Chief Marketing Officer (CMO) has always been pivotal in driving a company’s growth and brand visibility. However, the requirements and expectations for a CMO in a Software-as-a-Service (SaaS) company differ significantly from those of a traditional CMO. This article explores the unique challenges and responsibilities of a SaaS CMO, and why this role demands a different skill set and strategic approach.

Key Differences Between a SaaS CMO and a Traditional CMO

1. Revenue-Driven Marketing


  • Subscription Model Focus: The primary revenue model for SaaS companies is based on subscriptions. This means the SaaS CMO must focus not only on customer acquisition but also on retention, upselling, and reducing churn.
  • Lifecycle Marketing: SaaS CMOs need to develop strategies that engage customers throughout their entire lifecycle, from awareness to onboarding, retention, and renewal.

Traditional CMO:

  • Sales-Driven Focus: Traditional CMOs often focus more on driving sales through campaigns, brand awareness, and product launches.
  • One-Time Sales: In industries where one-time purchases are more common, the focus is on generating immediate sales rather than long-term customer engagement.

2. Data and Analytics Proficiency


  • Data-Driven Decision Making: SaaS CMOs rely heavily on data and analytics to track user behavior, measure campaign performance, and optimize customer journeys. They use metrics such as customer acquisition cost (CAC), lifetime value (LTV), and churn rate.
  • Marketing Automation: They leverage advanced marketing automation tools to personalize communication, automate workflows, and nurture leads through complex sales funnels.

Traditional CMO:

  • Brand Metrics: Traditional CMOs might focus more on brand metrics such as brand awareness, market share, and campaign reach.
  • Less Reliance on Automation: While traditional CMOs use data, the extent and type of data may vary, and they might not rely as heavily on automation technologies.

3. Product and Customer Alignment


  • Product Marketing Integration: SaaS CMOs often work closely with product teams to understand features, user feedback, and the overall product roadmap. This helps in crafting messaging that resonates with users and addresses their pain points.
  • Customer Success Collaboration: They collaborate with customer success teams to ensure a seamless customer experience and gather insights to improve marketing strategies.

Traditional CMO:

  • Product Launch Focus: Traditional CMOs may focus more on the initial product launch and less on continuous product marketing integration.
  • Customer Insights: While they also value customer insights, the level of ongoing collaboration with customer success might be less intensive.

4. Agile and Growth-Oriented Mindset


  • Agile Marketing: SaaS CMOs need to be agile, continuously testing and iterating their strategies to respond quickly to market changes and user feedback.
  • Growth Hacking: They often employ growth hacking techniques to find innovative, low-cost strategies to grow the user base quickly and efficiently.

Traditional CMO:

  • Campaign-Based Approach: Traditional CMOs might follow more structured, longer-term campaign cycles with fixed budgets and timelines.
  • Brand Building Focus: They emphasize long-term brand building and may not prioritize rapid experimentation to the same extent.


The role of a SaaS CMO is distinct from that of a traditional CMO due to the unique challenges and dynamics of the SaaS business model. SaaS CMOs must be adept at data-driven marketing, customer lifecycle management, and agile strategies. Their focus on subscription revenue, customer retention, and deep integration with product and customer success teams sets them apart from their traditional counterparts. As the SaaS industry continues to evolve, the demand for CMOs with this specialized skill set will only increase, highlighting the importance of understanding these key differences.

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Advice Investing Skills

How to Become a Day Trader

How to Become a Day Trader Tips, tricks, Tools and Funding Options

how to become a day trader

Day trading is a fast-paced, exciting way to engage with the stock market. If you’re considering this path, you’ll need to equip yourself with the right knowledge and tools. Here’s a comprehensive guide to help you get started on your journey to becoming a successful top funded day trader.

Best Day Trading Books Right Now: From Novice to Expert

One of the first steps in becoming a proficient day trader is to educate yourself. Reading is an excellent way to gain a deep understanding of day trading strategies, market behavior, and trading psychology. For a curated list of essential reads, check out the best day trading books right now. These books will guide you from being a novice to becoming an expert in the field.

Navigating the High-Speed World of Day Trading on Robinhood

Day trading requires a reliable platform that can handle high-speed transactions. Robinhood is one such platform that has gained popularity among day traders for its user-friendly interface and zero-commission trades. To understand how to make the most out of this platform, read more about navigating the high-speed world of day trading on Robinhood. This resource will provide you with tips and tricks to optimize your trading experience on Robinhood.

Mastering the Market: Understanding Day Trading Indicators for Success

Successful day trading hinges on your ability to interpret market indicators correctly. These indicators help you predict market movements and make informed trading decisions. For an in-depth guide on key indicators, check out mastering the market: understanding day trading indicators for success. This article covers various indicators that can significantly enhance your trading strategy.

The Beginner’s Playbook to Day Trading: Strategies, Tools, and Tips

As a beginner, it’s crucial to have a solid playbook that outlines effective strategies, essential tools, and practical tips. The beginner’s playbook to day trading is a comprehensive resource that covers everything you need to know to get started. From choosing the right trading platform to understanding risk management, this guide will set you on the right path.

Beginner’s Guide to Day Trading: Signals, Strategies, and Best Practices

Finally, understanding trading signals and best practices is vital for long-term success. These signals can help you identify the best times to enter and exit trades. The beginner’s guide to day trading provides valuable insights into the most effective trading signals and strategies. Following these best practices can help you avoid common pitfalls and improve your overall trading performance.

By leveraging these resources and continuously educating yourself, you’ll be well on your way to becoming a successful day trader. Remember, day trading is not a get-rich-quick scheme; it requires dedication, continuous learning, and disciplined execution of strategies.


Checklist for Becoming a Consistent Day Trader and Passing Prop Trading Exams

Embarking on a career as a day trader, especially with the goal of passing prop trading exams to get fully funded, requires a structured approach and disciplined practice. Here’s a comprehensive checklist to guide you through this process:

1. Education and Learning

  • Read Essential Books: Start with the best day trading books right now to build a strong foundation.
  • Online Courses and Webinars: Enroll in reputable day trading courses and attend webinars to stay updated on market trends.
  • Follow Market News: Stay informed about financial news and market developments.

2. Understanding Trading Platforms

3. Technical and Fundamental Analysis

4. Develop a Trading Plan

  • Set Clear Goals: Define your financial goals, risk tolerance, and trading style.
  • Create a Strategy: Use the beginner’s playbook to day trading to develop your trading strategy.
  • Backtest Strategies: Use historical data to test the effectiveness of your trading strategies.

5. Risk Management

  • Set Stop-Loss Orders: Protect your capital by setting stop-loss orders for every trade.
  • Diversify Trades: Avoid putting all your capital into a single trade.
  • Keep a Trading Journal: Document all trades, including successes and failures, to analyze and improve.

6. Psychological Preparation

  • Maintain Discipline: Stick to your trading plan and avoid emotional decisions.
  • Handle Stress: Develop techniques to manage stress, such as meditation or exercise.
  • Stay Patient: Understand that becoming a successful day trader takes time and persistence.

7. Practice with Prop Trading Firms

  • Understand Prop Trading Requirements: Research the specific requirements and exam criteria of different prop trading firms.
  • Simulate Exam Conditions: Practice trading under simulated conditions that mimic the prop trading exams.
  • Get Feedback: Seek feedback from mentors or experienced traders to improve your performance.

8. Continuous Improvement

  • Review and Adjust: Regularly review your trading performance and adjust your strategies as needed.
  • Stay Educated: Continuously learn about new strategies, tools, and market conditions.
  • Join Trading Communities: Engage with other traders through forums and communities to share insights and experiences.
  • Save: use Discount Codes for prop firms

By following this checklist, you can systematically prepare yourself to become a consistent day trader and increase your chances of passing prop trading exams to get fully funded. Remember, the key to success in day trading is a combination of knowledge, discipline, and continuous improvement.

My Funded Futures

What is Funded Futures Trading?

Funded Futures trading involves the buying and selling of futures contracts, which are standardized agreements to buy or sell an asset at a predetermined price at a specified time in the future. This type of trading allows investors to speculate on the price movements of a wide range of assets, including commodities, currencies, stock indexes, and interest rates.

What Are Futures?

Futures contracts are financial instruments that obligate the buyer to purchase, and the seller to sell, a specific asset at a predetermined price on a future date. These contracts are standardized in terms of the quantity, quality, and delivery time of the underlying asset, making them highly liquid and tradable on futures exchanges.

How Do Futures Work as an Investment?

1. Speculation

One of the primary uses of futures contracts is speculation. Traders buy and sell futures contracts based on their predictions of the future price movements of the underlying assets. If a trader believes the price of an asset will rise, they may buy a futures contract. Conversely, if they expect the price to fall, they may sell a futures contract. Speculators aim to profit from these price changes without necessarily intending to take delivery of the actual asset.

2. Hedging

Futures contracts are also used for hedging purposes. Businesses and investors use futures to protect themselves against the risk of price fluctuations in the underlying assets. For example, a farmer may sell futures contracts on their crop to lock in a price and reduce the risk of a price drop before harvest. Similarly, an airline company may buy futures contracts on fuel to secure a stable price and hedge against the risk of rising fuel costs.

3. Leverage

Futures trading typically involves leverage, allowing traders to control a large position with a relatively small amount of capital. This leverage amplifies both potential gains and losses, making futures trading a high-risk, high-reward investment. Traders are required to maintain a margin account, which acts as a security deposit to cover potential losses.

Key Components of Futures Contracts

1. Underlying Asset

The asset that is being traded, which can be a physical commodity like gold, oil, or agricultural products, or a financial instrument like a stock index or currency.

2. Contract Size

The quantity of the underlying asset covered by the futures contract. For example, a crude oil futures contract might cover 1,000 barrels of oil.

3. Expiration Date

The date on which the futures contract must be settled. On this date, the contract holder must either take delivery of the asset or settle the contract in cash.

4. Settlement Method

Futures contracts can be settled either by physical delivery of the asset or through cash settlement. Most financial futures are cash-settled, while many commodity futures involve physical delivery.

Benefits and Risks of Futures Trading


  • Liquidity: Futures markets are highly liquid, allowing traders to enter and exit positions easily.
  • Leverage: Futures trading allows traders to control large positions with a small amount of capital.
  • Diversification: Futures contracts provide exposure to a wide range of assets, enabling diversification of investment portfolios.
  • Hedging: Futures can be used to hedge against price risks in various assets.


  • Leverage Risk: The use of leverage amplifies both gains and losses, making futures trading highly risky.
  • Market Risk: Futures prices can be highly volatile, leading to significant potential losses.
  • Margin Calls: Traders must maintain margin accounts, and if the market moves against their position, they may face margin calls requiring additional capital.


Futures trading is a dynamic and complex form of investing that offers opportunities for speculation, hedging, and leveraging. Understanding how futures contracts work and the risks involved is essential for anyone considering this investment strategy. Whether used for hedging risk or seeking profits from price movements, futures trading requires careful planning, discipline, and a solid grasp of market dynamics.

Growth Leadership Personal Development

The Hidden Blessings in Your Business Bruises: Lessons from a Motorcycle Adventure

Ever had one of those moments where you’re living your dream, but it feels more like a comedy of errors? Well, let me tell you about my current adventure. I’m writing this from a hotel room in North Dakota, smack in the middle of an epic motorcycle trip with my husband. We’re riding from New York to Montana and back in just 19 days. Sounds exciting, right?

Before we set off, I had these grand visions of us cruising through stunning landscapes, feeling wild and free, living our best lives. And sure, we’ve had some of those moments. But let me tell you, we’ve also had our fair share of… let’s call them “character-building experiences.”

Picture this:

* Me, trying to secure my gear, when BAM! A bungee cord snaps back and gifts me with a lovely shiner. (Yes, there’s photographic evidence.)

* Tripping over a motorcycle case in the hotel room and introducing my keester to the floor. Hard. (No photos of this one, thank goodness!)

* Our first night camping? More like a mosquito convention where we were the main course. We spent the night huddled in our tent, plotting our escape at first light.

* Oh, and let’s not forget riding into a torrential downpour that had us seeking emergency shelter in a stranger’s garage. Talk about an impromptu pool party!

Now, this trip is a dream come true for us, but as these “obstacles” started piling up, I found myself thinking, “WTF?! This is NOT what I signed up for!” 🤬

But then it hit me – isn’t this exactly how growing a business can feel?

We start with these grand visions of entrepreneurial bliss – being our own boss, controlling our time, living the dream (cue the rainbows and unicorns 🌈🦄). And then reality hits us like a bungee cord to the face, leaving us questioning our life choices.

It’s so easy to fall into the trap of thinking the road to success should be all sunshine and roses. But here’s the truth: it’s actually paved with bumps and bruises.

The real game-changer? It’s how we perceive and react to these challenges. We can’t control everything that happens, but we can control our response. So why not choose to learn and laugh it off?

Take my hotel room tumble. Sure, my booty was scraped up, but it led to some sweet TLC from the hubby. Our camping nightmare? It’s pushed us to discover some wonderful hotels and sparked ideas for making our next outdoor adventure more fun. That storm that nearly washed us away? It introduced us to some lovely people and restored our faith in the kindness of strangers.

(I’m still working on finding the silver lining to my first shiner, but hey, it makes for a great story, right? 🤕)

As you navigate your own road to success this week, remember that bumps and bruises are part of the journey. It happens to all of us, even when we’re living our dreams.

So do your best to roll with it. Learn from the challenges. Heck, even thank them – they’re making you stronger, better, and giving you some killer stories for your next networking event.

After all, the best adventures – in business and in life – are the ones that don’t go exactly as planned. They’re the ones that test us, teach us, and ultimately, transform us.

So here’s to the bumps, the bruises, and the beautiful mess of chasing our dreams. May your journey be as exciting, unpredictable, and ultimately rewarding as a cross-country motorcycle trip!

Now, if you’ll excuse me, I’ve got some more adventures to chase (and possibly some more bumps to dodge). Wish me luck!

Best Practices Strategy

Is Your Executive Team a Mess? Fix It Now with Proven Strategies!

Is your executive team a mess? Are collaboration and productivity suffering, leaving you frustrated and questioning your leadership? You’re not alone. Many organizations face the same struggle, but here’s the kicker—most of them continue to operate under the illusion that their dysfunctional team dynamics are an unavoidable part of corporate life. It’s time to shatter that myth and take control.

Imagine walking into a boardroom where every executive team member is not only on the same page but also fired up and driven to achieve collective success. Sounds like a fantasy, right? Wrong. This level of cohesion and performance is entirely within your reach, and I’m here to show you how.

In this article, I will uncover the secrets to transforming your executive team into a powerhouse of collaboration and success. We’ll dive into real-life success stories from the trenches of RAMS By Baz, tackle the controversial issues head-on, and provide you with actionable steps to revolutionize your leadership. Get ready to turn your team’s chaos into cohesion and unlock their true potential. Let’s get started!

The Myth of Executive Team Harmony

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford

Many leaders hold on to the myth that executive team harmony is a given, something that naturally comes with hiring top-tier talent. However, even the most skilled executives can clash when individual goals overshadow the collective mission. This misconception can lead to complacency, allowing small issues to fester and become significant problems.

Real-Life Success Stories

Take, for example, a multinational tech firm struggling with internal power struggles and a lack of direction. Through RAMS By Baz’s high-performance coaching, they implemented clear communication channels and accountability measures. The results? A 50% increase in project completion rates and a notable boost in team morale. Another case involved a healthcare company that saw a 40% increase in efficiency after fostering a culture of transparency and shared goals.

The Controversial Side of Executive Team Dynamics

“The strength of the team is each member. The strength of each member is the team.” – Phil Jackson

Let’s face it—executive teams can be a hotbed of dysfunction, and nobody wants to admit it. It’s the elephant in the boardroom. High-powered egos, hidden agendas, and the relentless pursuit of individual success often clash, creating a toxic environment that stifles collaboration and innovation. But here’s the controversial truth: this dysfunction is not inherent in high-stakes environments. It’s a symptom of poor leadership and a lack of cohesive strategy.

Here’s the kicker: most companies sweep these issues under the rug, fearing that exposing them will lead to more chaos. Instead, they perpetuate a cycle of blame and mistrust. We’re taught to put on a brave face, pretend everything is fine, and just get through the next quarter. This “head-in-the-sand” approach is not only damaging—it’s downright negligent.

In my years of high-performance coaching, I’ve seen it all: CEOs who refuse to acknowledge their team’s issues, executives who sabotage each other for personal gain, and a pervasive culture of silence that suffocates potential. The taboo topics? Let’s bring them to light. Power struggles, favoritism, lack of accountability, and the fear of vulnerability are all at play. These are the real culprits behind your team’s dysfunction, and until you address them head-on, your executive team will remain a mess.

But here’s the good news: acknowledging these issues is the first step toward fixing them. It’s time to ditch the polite pretenses and have the tough conversations. The process will be uncomfortable—even brutal—but it’s the only way to break the cycle and build a truly high-performing team. So, are you ready to shake things up and face the controversy head-on? Your team’s success depends on it.

Actionable Steps for the Reader

“Alone we can do so little; together we can do so much.” – Helen Keller

Alright, you’ve acknowledged the mess and are ready to take action. Here are seven practical steps to transform your executive team into a cohesive, high-performing unit:

  1. Conduct a Candid Team Assessment
    • Start with a no-holds-barred assessment of your team’s dynamics. Use anonymous surveys and one-on-one interviews to gather honest feedback. Identify the strengths, weaknesses, and underlying issues holding your team back.
  2. Foster Open Communication
    • Encourage a culture of transparency and honesty. Implement regular, structured communication channels such as weekly check-ins and team-building workshops. Make it clear that every voice matters and that constructive criticism is welcomed.
  3. Set Clear, Shared Goals
    • Align your team around a common vision and clear, measurable goals. Ensure everyone understands their role in achieving these objectives and how their contributions fit the bigger picture. Regularly revisit these goals to track progress and make adjustments as needed.
  4. Promote Accountability
    • Establish a system where team members are held accountable for their actions and deliverables. Use tools like performance dashboards and progress reviews. Celebrate achievements and address underperformance promptly and fairly.
  5. Invest in Team Development
    • Provide ongoing professional development opportunities tailored to your team’s needs. This could include leadership training, conflict resolution workshops, and skill-building sessions. Investing in your team’s growth fosters loyalty and improves overall performance.
  6. Encourage Vulnerability and Trust
    • Create an environment where team members feel safe to express their ideas, concerns, and mistakes without fear of retribution. Lead by example—share your challenges and failures to build trust and encourage others to do the same.
  7. Implement a Strong Conflict Resolution Process
    • Conflicts are inevitable, but how they’re handled can make or break your team. Develop a clear, fair process for resolving disputes. Ensure that conflicts are addressed quickly and constructively, focusing on solutions rather than blame.

By taking these actionable steps, you’ll address the dysfunction within your executive team and set the stage for a culture of continuous improvement and success. Remember, transformation doesn’t happen overnight, but with commitment and persistence, you can turn your team from a mess into a masterpiece.


“Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs

Transforming your executive team from a dysfunctional mess into a powerhouse of collaboration and success is not just a dream—it’s a necessity. You can create a team that performs and thrives by acknowledging the issues, fostering open communication, setting clear goals, promoting accountability, investing in development, encouraging vulnerability, and implementing effective conflict resolution.

Remember, this journey won’t be easy, but it’s worth taking. The impact of a high-functioning executive team extends beyond the boardroom, driving innovation, growth, and success across your entire organization. It’s time to shake things up, face the controversy head-on, and unlock your team’s potential.

Are you ready to take your leadership to the next level? Let’s embark on this adventure together. Schedule your free business consultation now and discover the transformative power of high-performance coaching.

Click here to start your journey towards executive excellence and turn your team’s chaos into cohesion. Don’t wait—your team’s success depends on it.

Advice Best Practices Leadership

All Important Trust – Win it or Lose it.

All Important Trust – Win It or Lose It

Universally acknowledged is the undeniable importance of trust. Trust fosters strong and thriving relationships. Regrettably, trust often goes unnoticed until it shatters, leaving individuals to grapple with the aftermath. Rectifying the harm inflicted may prove an insurmountable challenge at such a dire juncture. Trust is more fragile than most people are willing to believe and admit.

Instead of relying on luck, we must actively concentrate on cultivating trust. By directing our attention towards this goal, our energy will naturally gravitate in that direction, aiding us in achieving it. As we embark on the journey of building high-trust relationships, it is imperative to bear in mind three fundamental truths about trust. Firstly, trust is not an incidental occurrence but a skill that can be acquired and honed through deliberate and conscientious efforts.

The essence of trust lies in its nature as a skill rather than a mere spontaneous occurrence. Acquiring and nurturing trust demands intentional dedication and effort. To embark on this journey, having a clear framework that defines the components of trust within a relationship proves beneficial. In our Building Trust training program, we rely on the ABCD Trust Model, a powerful representation of the four pivotal elements of trust. When cultivating trust within a relationship, one must embody being Able, Believable, Connected, and Dependable. Demonstrating competence, credibility, establishing meaningful connections, and unwavering reliability all play instrumental roles in building trust between individuals.

It is not merely an abstract, feel-good concept but a tangible skill that can be honed through competence, integrity, connection, and dependability. The first element, “Able,” emphasizes the significance of being trusted due to one’s proficiency and expertise. When individuals exhibit knowledge, skills, and capabilities relevant to their roles, they naturally become trustworthy in their endeavors. The second element, “Believable,” centers on acting with integrity, adhering to personal and organizational values, and conducting oneself honestly, ethically, and fairly in all interactions. Establishing a sense of credibility and trustworthiness relies heavily on upholding these principles.

Moving forward, the third element, “Connected,” highlights the importance of building rapport and effective communication with others. Those who genuinely care about the well-being of their peers foster trust through genuine connections. The final element, “Dependable,” accentuates the value of keeping promises and being accountable, responsive, and reliable in fulfilling commitments. Such consistency and reliability create a strong foundation for trust within relationships.

The correlation between trust and organizational success is undeniable. Trust doesn’t solely reside within soft skills; it drives tangible organizational results. Extensive research by the Great Place to Work Institute reveals that high-trust organizations boast a remarkably 50% lower turnover rate than their low-trust counterparts. Furthermore, employees who trust their leaders perform 20% better and display an astounding 87% reduced likelihood of leaving the organization. The benefits of trust extend beyond individual performance, as trustworthy employees are more inclined to remain with the organization, endorse it as a desirable workplace, and actively contribute to the collective welfare.

Taking the initiative to extend trust plays a crucial role in its development. Trust and risk go hand in hand, requiring someone to take the initial leap of faith. By trusting others, we set the stage for them to prove their own trustworthiness and reciprocate the gesture. This virtuous cycle strengthens the foundation of trust within our relationships. Like tending to a garden, building trust demands effort and consistency. Planting the seeds of trust, nurturing their growth, and consistently fostering their development is essential to witnessing the gradual but rewarding growth of high-trust relationships over time.

In conclusion, trust is far from an intangible concept; it is a learnable skill built upon competence, integrity, connection, and dependability. Organizations that prioritize trust witness substantial benefits, and trustworthiness begins with individuals extending trust to others. Nurturing trust within relationships requires ongoing effort and patience, but the eventual rewards are invaluable, akin to a bountiful garden yielding the fruits of high-trust relationships.



Advice Growth

Do You Want Explosive Growth? The Consulting CEOs Swear By!

Ever wondered what keeps top CEOs awake at night? It’s not the competition or the market volatility. It’s the burning desire to break through the glass ceiling of their business growth. Welcome to the world of high-growth consulting—where explosive business transformation isn’t just a promise; it’s a guarantee.

In an era when stagnation is the death knell for any business, high-growth consulting services have emerged as the secret weapon for ambitious CEOs. But this isn’t your run-of-the-mill advice. We’re talking about a radical, controversial approach that shatters norms and propels companies into unprecedented success.

High-growth consulting is the game-changer you’ve been waiting for. It’s bold, audacious, and exactly what you need if you’re tired of playing small. Forget the myths and misconceptions—this isn’t about slow, incremental improvements. It’s about rapid, explosive growth that leaves your competitors in the dust.

In this article, we’re diving deep into high-growth consulting services for CEOs. We’ll bust the myths, share jaw-dropping success stories, and even wade into the controversial waters of this high-stakes world. By the end, you’ll understand why CEOs swear by these consulting services and have actionable steps to start your journey toward extraordinary growth.

Buckle up because we’re about to take you on a wild ride through the transformative power of high-growth consulting. Ready to revolutionize your business? Let’s get started.

The Myth of High Growth Consulting

High-growth consulting isn’t some magical fix. “Growth and comfort do not coexist.” – Ginni Rometty. Many believe it’s reserved for the Fortune 500 or only delivers marginal improvements. The reality? High-growth consulting, especially when rooted in frameworks like RAMS by Baz, is accessible and transformative for businesses of all sizes. It’s not about following a preset path but crafting a unique strategy that aligns with your vision and objectives.

Real-Life Success Stories

Andreana Vassallo, CEO of Vassallo Ventures, came to Baz with a thriving business but felt stuck in a growth plateau. Despite her success, she couldn’t break through to the next level. After a session with Baz, Andreana felt empowered and inspired. Baz’s unique approach, combining strategic insight with a deep understanding of personal development, helped her unlock new potential. She implemented Baz’s tailored advice and saw tremendous business growth, taking her venture to unprecedented heights. Andreana’s story is a testament to how high-growth consulting can rejuvenate even the most successful enterprises.

Samantha Chappel, Executive Coach, was battling depression and struggling to find her authentic voice in the competitive world of executive coaching. Enter Baz Porter. With his support, Samantha discovered the strength and clarity she needed to overcome her challenges and transform her professional life. Baz’s coaching helped her rediscover her passion and led to a staggering 300% increase in her business sales. Samantha’s journey illustrates Baz’s coaching’s profound impact on personal and business growth.

Rachel Grasso, CEO of Grasso Family Enterprises, sought Baz’s help during a difficult period when her family business was under strain, and her daughter needed pivotal healing. Baz’s coaching provided essential support that restored Rachel’s faith and positively affected her family dynamics. His holistic approach, blending business strategy with personal well-being, radically transformed Rachel’s life and business. Rachel’s experience highlights the comprehensive nature of Baz’s high-growth consulting services.

Scott Tennant, CEO of Senergy Medical Group, sought straightforward guidance to navigate the complexities of running a medical group. Baz’s calm, sincere style made it easy for Scott to open up about his challenges. Through Baz’s clear and actionable advice, Scott was able to streamline operations and enhance the group’s performance. Baz’s genuine care and partnership approach ensured that Scott felt supported every step of the way. Scott’s success story showcases the effectiveness of Baz’s tailored consulting in driving business excellence.

These stories exemplify the transformative power of high-growth consulting services. They show how personalized, strategic guidance can help CEOs overcome obstacles, maximize their potential, and achieve explosive growth.

The Controversial Side of High Growth Consulting Services for CEOs

High-growth consulting isn’t all sunshine and rainbows. It’s a bold, often polarizing approach that shakes up the status quo. Here’s the raw, unfiltered truth about why it’s so controversial—and why that’s precisely what makes it so effective.

Unconventional Methods: High-growth consulting employs methods that can be downright shocking. We’re talking about pushing CEOs out of their comfort zones, challenging deeply held beliefs, and implementing radical changes that can make traditionalists squirm. This isn’t about gentle nudges; it’s about seismic shifts. “The only way to achieve the impossible is to believe it is possible.” – Charles Kingsleigh. It’s the tough love that many leaders need, but few are ready to accept.

High Stakes, High Rewards: The stakes in high-growth consulting are enormous. The margin for error is slim when you’re aiming for explosive growth. The strategies employed are high-risk and high-reward. This can be unsettling for CEOs who are used to playing it safe. It’s about betting on transformative change, knowing that the payoff could be monumental—but the journey there is fraught with challenges.

Breaking the Mold: High growth consulting dares to break the mold of conventional business wisdom. It’s not about following industry norms; it’s about rewriting them. This rebellious spirit is often met with resistance from those who cling to the old ways of doing things. But as the saying goes, “Well-behaved businesses rarely make history.” This approach is for the trailblazers and rule-breakers who aren’t afraid to ruffle feathers to achieve greatness.

Emotional Intensity: Let’s not sugarcoat it: high growth consulting can be emotionally intense. It involves deep, sometimes painful self-reflection and the willingness to confront uncomfortable truths. CEOs must be prepared to dismantle their ego, face their flaws, and rebuild themselves as stronger, more effective leaders. This emotional rollercoaster is not for the faint of heart but a necessary part of the transformative process. “Success is not final, failure is not fatal: It is the courage to continue that counts.” – Winston Churchill

Challenging the Status Quo: One of the most controversial aspects of high-growth consulting is its unapologetic challenge to the status quo. It questions everything—from business models to leadership styles—and demands a willingness to discard what no longer serves the company. This can lead to friction within the organization as entrenched practices and mindsets are uprooted. But for those who embrace the challenge, the rewards are unparalleled.

The Baz Factor: And then there’s the Baz factor. Baz Porter doesn’t do polite hand-holding; he does bold, in-your-face coaching that cuts through the bullshit. His approach is as provocative as it is effective, pushing CEOs to their limits and beyond. Some may find his style abrasive, but those who can handle the heat often come out the other side transformed and turbocharged for success.

In conclusion, high-growth consulting is not for everyone. It’s controversial because it works. It demands courage, resilience, and an unyielding commitment to growth. The results can be spectacular for CEOs ready to embrace this high-octane journey. So, are you ready to challenge everything you know and take your business to the next level?

Are You Ready for the Adventure Call?

Now, it’s your turn. If you’re a CEO or executive tired of playing small and ready to ignite explosive growth in your business, it’s time to take action. The Adventure Call is your invitation to embark on a transformative journey with the best in the business.

Click the link below to schedule your consultation and discover how high-growth consulting can revolutionize your business:

Start Your Adventure Now

Don’t settle for mediocrity. Embrace the bold, the controversial, and the extraordinary. Let’s make history together.

Leadership Management Networking


The Evolution of Co-Creative Leadership

Traditional leadership models are no longer sufficient to meet modern workplace demands in an era of rapid change and interconnectedness. Co-creative leadership has emerged as a transformative paradigm, shifting from hierarchical structures to more collaborative and participatory approaches. At its core, co-creative leadership embodies the principles of empowerment, inclusivity, and trust, creating an environment where every team member feels valued, respected, and empowered to contribute their unique insights and ideas.

Unpacking the Essence of Co-Creative Leadership

At the heart of co-creative leadership lies a deep commitment to fostering a culture of collaboration and inclusivity. Unlike traditional leadership models, which often prioritize authority and expertise at the top, co-creative leadership recognizes the value of diverse perspectives and encourages participation at all organizational levels. Leaders act as facilitators, guiding and empowering their teams to collectively navigate challenges, solve problems, and drive innovation.

Co-creative leadership is rooted in the belief that the collective intelligence of a team is greater than the sum of its parts. By embracing diversity and inclusivity, co-creative leaders can harness the full potential of their teams, leveraging a wealth of perspectives and experiences to drive creativity, innovation, and excellence. Through open dialogue, active listening, and mutual respect, co-creative leaders create an environment where every voice is heard and valued.

Critical Principles of Co-Creative Leadership

Several fundamental principles underpin the practice of co-creative leadership:

Driving Organizational Success through Strategic Vision and Effective Communication

Senior leadership is pivotal in any organization, serving as the guiding force behind strategic decision-making and organizational direction. Their significance cannot be overstated, as they are tasked with setting the course for the entire organization and inspiring employees to achieve collective goals. To excel in their roles, senior leaders must understand the business landscape, think strategically, and make informed decisions that align with the organization’s objectives.

At the heart of effective senior leadership lies the art of communication. Senior leaders must adeptly navigate complex communication channels, effectively conveying their vision, goals, and expectations to employees and stakeholders. Clear and concise communication is paramount, as senior leaders are often inundated with a myriad of responsibilities and do not have the luxury of time to decipher lengthy or convoluted reports. Therefore, it is imperative to distill information into its most salient points, ensuring senior leaders can access the critical insights needed to drive informed decision-making.

Furthermore, communication with senior leadership must be conducted professionally and respectfully. Senior leaders occupy positions of authority and influence within the organization, so they expect a certain level of decorum and professionalism in all interactions. Addressing senior leaders by their appropriate titles and refraining from using informal language or slang demonstrates respect and reverence for their position, fostering a positive and productive working relationship.

To effectively communicate with senior leadership, it is essential to tailor communication strategies to their preferences and priorities. Some senior leaders prefer succinctly written updates, while others prefer face-to-face meetings or presentations. Understanding senior leaders’ preferences and communication styles allows for more meaningful and impactful interactions, ultimately facilitating greater alignment and collaboration.

Effective communication with senior leadership is essential for individual success and the organization’s overall success. By fostering transparent and open communication, employees can cultivate more robust relationships with senior leaders, gain valuable insights into organizational strategy, and actively contribute to achieving shared goals. As such, investing in effective communication practices with senior leadership is not just a professional imperative but a strategic imperative that drives organizational success and fosters a culture of collaboration and innovation.

Collaboration – The Cornerstone

In co-creative leadership, collaboration stands as a fundamental pillar, underscoring the belief that diverse perspectives and experiences are essential ingredients for driving innovation and problem-solving. Co-creative leaders champion collaboration and teamwork, understanding that synthesizing varied viewpoints leads to more prosperous and creative outcomes. By creating opportunities for cross-functional collaboration, leaders enable the sharing of ideas, knowledge, and resources across different departments and disciplines.

At the heart of co-creative collaboration is recognizing that no individual possesses all the answers. Instead, collective intelligence emerges through the collective efforts of a diverse team working together towards a common goal. Co-creative leaders actively cultivate an environment where team members feel empowered to share their ideas and perspectives, knowing their contributions are valued and respected. Through open dialogue, brainstorming sessions, and collaborative projects, leaders foster a culture of collaboration that encourages experimentation, innovation, and continuous improvement.

Moreover, co-creative leaders understand the importance of breaking down silos and fostering connections across departments and teams. They create opportunities for cross-functional collaboration, bringing together individuals with different skill sets, backgrounds, and perspectives to tackle complex challenges and drive organizational success. By encouraging the sharing of ideas and knowledge, co-creative leaders enable teams to leverage the organization’s collective wisdom, leading to more informed decision-making and creative problem-solving.

In addition to facilitating collaboration within the organization, co-creative leaders also recognize the value of external partnerships and alliances. They actively seek collaboration opportunities with external stakeholders, including customers, suppliers, and industry partners. They realize that diverse perspectives and insights from outside the organization can enrich the creative process and drive innovation. By fostering an internal and external collaboration culture, co-creative leaders position their organizations for success in an increasingly interconnected and competitive business landscape.

Cultivating Diversity and Respect in Co-Creative Leadership

Within co-creative leadership, inclusivity is a cornerstone principle, embodying the belief that diverse perspectives, experiences, and backgrounds are vital catalysts for innovation and success. Co-creative leaders prioritize inclusivity, creating an environment where everyone feels welcomed, valued, and respected for their unique contributions. They understand that fostering a culture of inclusivity is morally imperative and essential for driving creativity, collaboration, and organizational excellence.

Co-creative leaders actively seek diverse perspectives, recognizing that innovation thrives in environments where individuals bring different viewpoints and ideas. They understand that diversity extends beyond surface-level characteristics such as race, gender, and ethnicity, encompassing a wide range of experiences, backgrounds, and ways of thinking. By embracing diversity in all forms, co-creative leaders enrich the creative process, leading to more robust solutions and better outcomes.

Furthermore, co-creative leaders are committed to creating a culture of respect and belonging within their organizations. They cultivate an environment where everyone feels empowered to voice their opinions and perspectives, knowing their input is valued and appreciated. By fostering open dialogue and active listening, co-creative leaders create opportunities for individuals to share their unique insights and contribute to the team’s collective wisdom.

Inclusivity is not just a buzzword for co-creative leaders; it is a guiding principle that informs every aspect of their leadership approach. They understand that inclusivity is not achieved through token gestures or superficial diversity initiatives but through intentional and sustained efforts to create a culture of belonging and respect. By championing inclusivity, co-creative leaders lay the foundation for a vibrant and dynamic organization where individuals can thrive and contribute to their fullest potential.

Building Trust – The Bedrock of Co-Creative Leadership

In co-creative leadership, trust reigns supreme as the foundation for all successful collaborations. Co-creative leaders understand the paramount importance of trust and actively work to cultivate an environment characterized by transparency, honesty, and integrity in all interactions with team members. By fostering a culture of trust, they create a safe and supportive space where individuals feel empowered to take risks, share ideas, and challenge the status quo without fear of judgment or repercussion.

Transparency is a hallmark of co-creative leadership, with leaders openly sharing information, insights, and decision-making processes with their teams. By providing visibility into the organization’s goals, challenges, and strategies, leaders engender trust and confidence among team members, enabling them to align their efforts with the organization’s overarching vision. Honest and forthright communication is valued, with leaders striving to maintain open lines of dialogue and address concerns or questions promptly and transparently.

Integrity is another core value upheld by co-creative leaders, who lead by example and adhere to the highest ethical standards in all aspects of their leadership. They demonstrate consistency between their words and actions, earning the trust and respect of their team members through their unwavering commitment to doing what is right. By upholding principles of fairness, accountability, and ethical conduct, co-creative leaders create a culture of integrity that serves as a beacon of trust and stability within the organization.

Creating a safe and supportive environment is paramount for co-creative leaders, who recognize that trust flourishes in spaces where individuals feel valued, respected, and heard. They encourage open dialogue, active listening, and constructive feedback, fostering an atmosphere where team members feel comfortable expressing their thoughts, ideas, and concerns. By providing psychological safety, co-creative leaders empower individuals to take risks, experiment, and innovate, knowing that they have the support and encouragement of their leaders and peers.

Trust is the bedrock of co-creative leadership. The linchpin binds teams together and enables collaboration, innovation, and success. By prioritizing transparency, honesty, integrity, and creating a safe and supportive environment, co-creative leaders lay the groundwork for vibrant and resilient organizations that thrive on trust and mutual respect.

Navigating Complexity and Thriving in Change

Today’s business is ever-evolving, and co-creative leadership has emerged as a beacon of hope and innovation. This forever-changing transformative approach to leadership empowers organizations to thrive in today’s complex and rapidly changing environment. By embodying fundamental principles such as empowerment, collaboration, inclusivity, and trust, co-creative leaders have the power to shape vibrant and resilient organizations that excel in the face of adversity.

At the heart of co-creative leadership lies a profound commitment to empowerment, as leaders recognize the importance of fostering a culture where every individual feels valued, respected, and empowered to contribute their unique talents and perspectives. By providing autonomy, support, and encouragement, co-creative leaders unleash the full potential of their teams, driving innovation, creativity, and excellence.

Collaboration is a fundamental pillar of co-creative leadership. Leaders understand that diverse perspectives and experiences drive innovation and problem-solving. By creating opportunities for cross-functional collaboration and fostering open dialogue, co-creative leaders enable teams to leverage the organization’s collective intelligence, leading to more informed decision-making and creative solutions.

Inclusivity is another core value upheld by co-creative leaders who champion diversity and create an environment where everyone feels welcome, valued, and respected. By actively seeking diverse perspectives and experiences, co-creative leaders enrich the creative process, leading to more robust solutions and better outcomes.

Trust is the bedrock upon which co-creative leadership is built, as leaders foster transparency, honesty, and integrity in all interactions with team members. By creating a safe and supportive environment where individuals feel comfortable taking risks, sharing ideas, and challenging the status quo, co-creative leaders inspire trust and confidence among their teams, driving collaboration and innovation.

Co-creative leadership offers a robust framework for navigating the complexities of the modern business world. By embracing empowerment, collaboration, inclusivity, and trust, co-creative leaders can create organizations that survive and thrive in today’s rapidly changing environment. Through their visionary leadership and unwavering commitment to excellence, co-creative leaders inspire and motivate their teams to achieve extraordinary results, driving innovation, creativity, and success.


Growth Leadership Personal Development

The Unexpected Benefits of Fighting With Your Husband

Have you ever found yourself in a heated argument with your partner, wondering how you went from loving them deeply to wishing they’d disappear in the blink of an eye? If you’ve been in a long-term relationship, you’re likely familiar with this emotional rollercoaster. It’s not pleasant, but believe it or not, some good can come from these moments of tension.

Let me share a recent experience. Just a couple of days ago, my husband and I had a fight. It’s funny how quickly these things escalate – within minutes, we were yelling at each other over something so trivial I can’t even remember what sparked it.

Before we knew it, we were “diagnosing” each other with statements like, “You need to stop creating stories!” The cherry on top? We were both demanding the other person change in exactly the same way. Picture this: he’s saying, “You need to be more self-aware,” and I’m firing back with the exact same phrase. Ridiculous, right?

Is it stupid? Absolutely. Is it normal? You bet. We all have moments we’re not proud of, and that’s okay. 🤮

The silver lining came after we both cooled off. We managed to have a real conversation and reconnect. It wasn’t smooth sailing at first, but when we both lowered our defenses and stopped pointing fingers, we started making progress.

I’m sharing this story because I know some of you might be going through similar struggles with your significant other. Or maybe you’re looking to deepen an already strong connection. Either way, challenges in our intimate relationships can be incredibly stressful, and I’ve been there (clearly).

If you’ve been battling to improve communication with your partner, I want to help. That’s why I’ve signed my husband and I up for a retreat in Costa Rica over Valentine’s Day 2025. Yes, I even yelled this at him during our fight: “This is why I signed us up for Costa Rica!!” Not my finest moment, I admit.

But here’s the thing – I did sign us up because, while we’re typically a loving couple, there are times when our communication breaks down. I genuinely want to improve that aspect of our relationship, and what better way to do it than by taking a luxury trip to the stunning jungles of Costa Rica?

The even better news? Two members of my team are joining us! And the best part? You can come too! 😁🥳

There are still a few spots open if you’d like to join us. Now, I’m not hosting this retreat (in fact, I’m really looking forward to being a participant). It’s being led by Owen Marcus and Dalia Anderman, two of my favorite people, who together have hosted hundreds of Hold Me Tight retreats.

If you’re intrigued and want to learn more, just click here for all the details. Once you see how fabulous this opportunity is, you might be willing to do anything to go. Just remember – you don’t need to get into a fight with your spouse to book the trip. However, if asking nicely doesn’t work… well, it couldn’t hurt, right? 😉

Remember, every couple faces challenges. It’s how we navigate these rough patches that strengthens our bonds and deepens our connections. So whether you join us in Costa Rica or find your own path to better communication, keep working on your relationship. The rewards are worth every effort.


Chaos in the Boardroom: The Hidden Epidemic of Strategic Confusion Among CEOs

The title alone might make you pause, right?

Strategic confusion—sounds like a problem for rookies, not seasoned CEOs. Yet, here we are, in a world where even the most experienced leaders find themselves caught in a fog of uncertainty. Imagine this: you’re sitting at the head of the table, the weight of your company’s future resting on your shoulders, and all you can think about is how unclear the path ahead seems.

Let’s get real for a moment. The modern business landscape is a battlefield, constantly shifting with new technologies, market dynamics, and global challenges. It’s no wonder that strategic clarity feels like an elusive myth. You might have the title, the corner office, and the respect of your peers, but if you’re battling strategic confusion, none of it feels enough.

Welcome to the reality of leadership today. This article isn’t just another guide. It’s a wake-up call, a deep dive into why strategic confusion is rampant among CEOs and, more importantly, how you can cut through the chaos to lead with razor-sharp precision. We’ll debunk some of the biggest myths about leadership, share real-life success stories, and give you actionable steps to reclaim your clarity.

So, strap in and get ready. It’s time to shatter the illusions and equip yourself with the tools and insights you need to navigate your leadership journey with confidence and clarity. Let’s dive into the chaos and emerge stronger, sharper, and more strategic than ever.

The Myth of Success

In the cutthroat world of business, there’s a pervasive myth that successful leaders are infallible, all-knowing beings. This couldn’t be further from the truth. Even the most accomplished CEOs face strategic confusion. The key is not avoiding uncertainty but learning to navigate through it. True success lies in recognizing and addressing these strategic blind spots rather than pretending they don’t exist.

Real-Life Success Stories

Case Study 1: Turning Strategic Fog into Crystal-Clear Vision

Meet Sarah Thompson, CEO of a fast-growing tech startup. Sarah was the epitome of success on the outside, but behind the scenes, she struggled with strategic confusion. Her company was expanding rapidly, and the pressure to innovate was immense. Yet, her strategic plans often felt like shots in the dark, and team cohesion was slipping.

Sarah turned to the RAMS framework, and the transformation was nothing short of remarkable. Through the Results phase, she learned to define clear, measurable outcomes for her company. This wasn’t just about setting goals—it was about knowing exactly what success looked like. With newfound clarity, Sarah’s decision-making became more precise and impactful.

During the Attitude phase, Sarah worked on cultivating a decisive mind state. This meant adopting a mindset of confidence and resilience, allowing her to make bold decisions without second-guessing. Her newfound attitude trickled down to her team, boosting morale and fostering a culture of decisiveness.

Mastery came next. Sarah invested in enhancing her strategic skills through continuous learning and applying cutting-edge insights from the RAMS program. She wasn’t just leading—she was mastering her craft. Finally, Systems helped Sarah implement effective processes that streamlined operations and improved team dynamics. The result? Her startup not only stabilized but thrived, with a 40% increase in productivity and a surge in innovative projects.

Case Study 2: From Boardroom Battles to a Unified Leadership

John Reynolds, CEO of a mid-sized manufacturing company, faced a different challenge. His executive team was a battlefield of conflicting visions and management styles. Strategic planning sessions often devolved into heated debates, and John felt he was constantly mediating.

Enter the RAMS framework. In the Results phase, John learned to set unified goals that aligned the entire executive team. This was a game-changer, as it provided a shared vision everyone could rally around.

The Attitude phase helped John and his team cultivate a collective mindset of collaboration and mutual respect. This shift in attitude transformed their interactions, turning conflicts into productive discussions.

Through Mastery, John and his executives engaged in advanced team dynamics workshops. They learned conflict resolution and collaboration techniques, which significantly improved their working relationships. Implementing new Systems ensured these improvements were sustainable. John introduced structured decision-making and conflict-resolution processes, reducing friction and increasing efficiency.

The impact was profound. The company saw a 25% increase in project completion rates and a notable improvement in employee satisfaction. For John, the most significant change was a newfound sense of peace. He no longer dreaded boardroom meetings—instead, he looked forward to them as opportunities for strategic growth and collaboration.

Case Study 3: Navigating the Storm with Strategic Clarity

Lisa Graham, a seasoned CEO of a healthcare company, found herself overwhelmed by the rapid changes in the industry. Regulatory shifts, technological advancements, and competitive pressures created a perfect storm of uncertainty. Despite her extensive experience, Lisa felt like she was constantly reacting rather than leading with a clear strategy.

The RAMS framework offered her a lifeline. By focusing on Results, Lisa redefined her company’s strategic objectives to be more agile and adaptable. This clarity allowed her to anticipate industry changes and pivot quickly when necessary.

The Attitude phase was transformative for Lisa. She embraced a proactive mindset, viewing challenges as opportunities rather than obstacles. This shift in perspective invigorated her leadership approach and inspired her team to adopt a similar outlook.

Mastery was about staying ahead of the curve. Lisa participated in monthly strategy sessions and continuous learning modules, which kept her informed about the latest trends and best practices. This knowledge empowered her to lead with confidence, even in turbulent times.

Finally, Systems helped Lisa implement robust processes for risk management and innovation. These systems ensured that her company remained resilient and forward-thinking, regardless of external pressures.

The results spoke for themselves. Lisa’s company not only weathered the storm but emerged stronger, with a 30% increase in market share and enhanced industry reputation. Her journey with the RAMS framework was a testament to the power of strategic clarity and proactive leadership.

From Vulnerability to Victory: How to Lead with Clarity – A CEO’s Guide to Overcoming Strategic Confusion

Let’s get straight: leadership isn’t about pretending you have all the answers. The biggest lie in the boardroom is that great leaders are infallible, omniscient beings. The reality? Even the most successful CEOs grapple with doubts and strategic confusion. And it’s about damn time we acknowledge it.

The Vulnerability Paradox

Here’s the controversial kicker: admitting to strategic confusion can be a strength. The traditional view of leadership glorifies unwavering confidence and decisiveness, but this is a misguided fantasy. True leadership embraces vulnerability. It’s about acknowledging the uncertainty and using it as a springboard for growth and innovation.

When was the last time you admitted to your team that you didn’t have all the answers? If you can’t remember, you’re not alone. The pressure to maintain an aura of invincibility is immense. But let me tell you, CEOs who openly confront their strategic uncertainties often find themselves more respected and effective. They cultivate a culture of transparency and continuous learning, far more potent than any façade of perfection.

The Myth of the Lone Genius

Another sacred cow we’re about to slaughter: the myth of the lone genius. The idea that a single visionary can steer the ship through every storm is not just outdated—it’s dangerous. It fosters a toxic culture of over-dependence and stifles innovation. Strategic clarity isn’t a solo sport; it’s a team effort.

Leaders who isolate themselves in decision-making processes miss out on the diverse perspectives and innovative ideas that their teams bring to the table. It’s time to dismantle the notion that CEOs must carry the weight of strategic direction alone. Effective leaders build and rely on strong, cohesive teams that contribute to a shared vision.

Debunking Perfectionism

Let’s talk about perfectionism—a trait often lauded in business circles but one that can be a CEO’s undoing. Pursuing perfect strategic plans can lead to paralysis by analysis, where decisions are delayed in the futile quest for flawless execution. Newsflash: perfection is an illusion. The market doesn’t wait for perfect plans, and neither should you.

Strategic clarity comes from making informed decisions, executing swiftly, and being agile enough to pivot when necessary. The RAMS framework advocates for results over perfection, emphasizing clear, actionable goals rather than unattainable ideals.

The Overvaluation of Expertise

Expertise is valuable, but over-reliance on it can be a crutch. The controversial truth is that sometimes, being an expert in your field can blind you to innovative solutions. CEOs with years of experience may find themselves stuck in their ways, resistant to new ideas that don’t fit their established paradigms.

Leading with clarity requires an openness to learning and adapting continuously. It means challenging one’s own expertise and encouraging fresh perspectives. The RAMS framework’s Mastery phase isn’t just about honing existing skills—it’s about embracing new ones and fostering a mindset of lifelong learning.

The Comfort Zone Fallacy

Finally, let’s address the fallacy of the comfort zone. Many CEOs operate within their comfort zones, sticking to familiar strategies and practices. But here’s the hard truth: real strategic clarity often lies outside your comfort zone. It requires taking risks, experimenting with new approaches, and sometimes, failing spectacularly.

The Systems phase of the RAMS framework is designed to push leaders out of their comfort zones. By implementing innovative processes and tools, CEOs can break free from stagnation and drive their organizations toward transformative growth.

Embrace the Uncomfortable Truths

The path to strategic clarity isn’t paved with certainties—it’s riddled with challenges and uncomfortable truths. But by embracing vulnerability, fostering team collaboration, debunking perfectionism, challenging expertise, and stepping out of comfort zones, CEOs can navigate the chaos with clarity and confidence.

So, let’s shatter the illusions and get real about leadership. It’s not about being the all-knowing, all-powerful figure at the helm. It’s about being a leader who’s bold enough to admit vulnerabilities, wise enough to seek diverse perspectives, and daring enough to venture into the unknown. That’s the true essence of leading with clarity.

Ultimately, leadership victory isn’t about having all the answers—it’s about having the clarity to find the right questions and the courage to seek the answers with your team. Embrace these controversial truths, and you’ll overcome strategic confusion and inspire a new era of transparent, collaborative, and effective leadership.

Actionable Steps for Overcoming Strategic Confusion

Here are seven practical steps to help you lead with clarity and navigate the often murky waters of strategic decision-making:

1. Conduct a Strategic Audit

Action: Take a step back and thoroughly audit your current strategies. How: Evaluate your company’s goals, objectives, and key performance indicators (KPIs). Identify what’s working, what’s not, and where there are gaps. Use data-driven insights to inform your analysis.

Relatable Tip: Think of this as decluttering your strategic closet—eliminate what doesn’t fit or serve you anymore.

2. Define Clear, Measurable Outcomes

Action: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals. How: Break down your broad vision into clear, actionable steps with defined outcomes. Ensure each goal aligns with your company’s long-term vision.

Relatable Tip: It’s like setting up a GPS for your business—know exactly where you’re heading and how you’ll know when you get there.

3. Foster a Culture of Transparency

Action: Promote open communication and transparency within your team. How: Regularly share strategic plans and progress with your team. Encourage feedback and foster an environment where everyone feels comfortable voicing their opinions and concerns.

Relatable Tip: Treat your team like a trusted group of advisors, not just employees. Their insights can provide valuable perspectives you might overlook.

4. Embrace Agile Decision-Making

Action: Adopt an agile approach to decision-making. How: Make decisions based on the best available information and be prepared to pivot as new data emerges. Implement regular review cycles to assess and adjust strategies as needed.

Relatable Tip: Think of this like sailing a boat—you need to adjust your sails according to the wind, not stick to a rigid course.

5. Invest in Continuous Learning

Action: Prioritize ongoing education and professional development. How: Attend industry conferences, enroll in leadership workshops, and engage with thought leaders. Encourage your team to do the same.

Relatable Tip: Stay curious and hungry for knowledge. The more you learn, the better equipped you’ll be to lead with clarity.

6. Utilize Decision-Making Tools

Action: Leverage technology and tools to enhance strategic planning and decision-making processes. How: Use data analytics, scenario planning software, and decision support systems to gain deeper insights and make informed choices. Relatable Tip: Think of these tools as the Swiss Army knife of strategic planning—they provide multiple functionalities to tackle various challenges.

7. Cultivate a Growth Mind State

Action: Focus on developing a mindset that embraces change, challenges, and continuous improvement. How: Practice resilience and adaptability. Encourage your team to view failures as learning opportunities rather than setbacks. Relatable Tip: Leading with a growth mind state is like training for a marathon—it requires dedication, practice, and the ability to push through obstacles.


Leadership in today’s fast-paced business environment demands more than just vision—it requires clarity, courage, and the willingness to embrace vulnerability and innovation. As we’ve explored, strategic confusion is a common challenge among CEOs, but it’s not an impossible one. By recognizing the myths, debunking outdated practices, and implementing the actionable steps outlined, you can confidently transform your leadership approach and steer your organization toward success.

Remember, clarity in leadership isn’t about having all the answers—it’s about being open to learning, adapting, and leading your team through uncharted territories with resilience and insight. Embrace the RAMS framework to enhance your strategic clarity: define clear outcomes, cultivate a decisive mind state, master your strategic skills, and implement effective systems.

Call to Action: The Adventure Call

Are you ready to shatter the fog of strategic confusion and lead your organization with razor-sharp precision? Now is the time to take decisive action and elevate your leadership to new heights. Join us for a transformative business consultation that will unlock your potential and give you the clarity you need to thrive.

Step into the CEO Impact Zone

Click here to schedule your consultation now and embark on your adventure to strategic clarity and success. This isn’t just a call—it’s the first step in your journey to becoming the visionary leader your organization needs. Let’s navigate the chaos together and turn vulnerability into victory.

Seize the opportunity today. Your path to clear, confident leadership starts now.

Human Resources Leadership Strategy

What Strategy Produces Higher Returns than AI?

“Karl Marx would be amused.  He longed for the day when the workers would own the means of production.  Now they do.”
Charles Handy  

According to the PWC Global CEO Survey published in January, an astonishing 40% of work at most companies is wasted productivity. That’s a massive drain on resources and represents the largest strategic opportunity for CEOs today.  They can dramatically improve organizational performance simply by recapturing this lost productivity potential.  How big is this opportunity at your company?

Is the 40% number real?

Through our work over the last eight years, we confirmed that this 40% loss in productivity is unfortunately the norm.  This means that a company with a $5 million dollar payroll is wasting $2 million in productivity potential.  And this only includes getting assigned work and projects done.  The loss is even larger because the innovation potential of these organizations remains untapped.

 Why is this percentage so big?

Because leaders know everything about their products, processes and financials, but almost nothing about the human element.  And it is the human element that holds organizations back: Unproductive meetings; slow execution; uncollaborative teams; an uninspired and disconnected workforce; walls and silos; constant interruptions; unproductive behaviors; remote worker disengagement; and a limited sense of belonging.

 If the opportunity is this big, why aren’t C-Suites focused on it?

Because it’s a blind spot.  Businesses are still managed with an industrial mindset.  They focus on ensuring that the factory – the processes and technology – perform at their peak.  In the industrial era this made sense.  Workers were incidental.  The large capital investments in raw materials, plant, and equipment, accounted for 80% of business expenditures.  Naturally, management was preoccupied with optimizing returns on those capital investments.  Workers (human capital) were of secondary importance.  They were simply low cost, interchangeable par

However, in today’s digital era, the reverse is true.  People are the most important tool in just about every company, accounting for 80% of expenses. The culture is the factory.  Yet, leadership teams focus on the performance from their business process and technology infrastructure, not their talent and culture.  Both should be optimized, but talent and culture are the biggest ROI opportunity of any strategy – in fact, far greater than AI.  Even single-digit productivity increases yield game-changing results when multiplied across a whole workforce.

If you are interested in learning more, here is a link to an article on how you can leverage the human factors of productivity to build a deeply engaged and productive workforce:
Why Companies Struggle to Increase Workforce Productivity and What to Do About It.

How much money are you leaving on the table? Find out for free.


C-Suite members can take advantage of our free Productivity Check Up to discover how much unproductive work is costing your organization.  For a limited time, you can get this $2500 service for $0 (free).

Please click on this private link to get started: Link.

About PeopleProductive

To learn more about PeopleProductive, please visit www.peopleproductive.com.

About the Author

Frank Wander (LinkedIn) is a CEO, Board Member, author, former Fortune 250 turnaround CIO, and Founder of PeopleProductive, Inc. His company’s leadership development technology upskills leaders so they are able to unlock the full potential of their workforce – without burning people out.