C-Suite Network™

Advice Wealth

Unlocking the 12 Secrets of Estate Planning: Building a Legacy of Financial Freedom and Protection

Life, with all its twists and turns, grants us moments of joy and success, yet it also challenges us with uncertainties. As we journey through the tapestry of time, it’s vital to be equipped with the tools that safeguard our hard-earned assets and ensure our wishes are honored. Welcome to the realm of estate planning – a treasure trove of wisdom that empowers you to craft a secure future for yourself and your loved ones.

  1. The Best Estate Planning Tip: Seize the Present Moment

In the symphony of life, procrastination is your foe. The greatest estate planning advice is to initiate the process now, while clarity and competence are your companions. Forge your plan for asset management and care in the face of adversity. Be the architect of your destiny, steering clear of court interference.

  1. Beyond the Will: Embrace the Living Trust

A will, though essential, can lead to probate – a journey through courts that consumes time and money. Step into the embrace of a Living Trust, a sanctuary that shields your estate from probate’s grasp. For those with real estate and substantial assets, this is your golden ticket.

  1. Fund Your Trust: Empower Your Legacy

Empower your Living Trust by aligning all your assets with its name. A simple signature card at the bank, overseen by your Powers of Attorney, is your key to unifying your financial fortress.

  1. Safeguarding the Wisdom: Storing Important Papers

Preserve your precious documents within the embrace of fireproof protection. Ensure your Powers of Attorney hold a key to your safe box, ensuring that your plans remain secure.

  1. A Guardian of Your Health: Health Care Proxy

Life’s journey can present incapacitation. Who will speak for you then? A health care proxy designates a trusted representative to make critical medical decisions on your behalf. Protect your healthcare wishes and share them with your physician through a healthcare Power of Attorney.

  1. Alternates for Assurance: Naming Agents Wisely

Fortify your estate plan by naming alternate agents to represent your interests. Be the architect of your fate, ensuring your choices are honored even if your first option is unavailable.

  1. An Evolving Masterpiece: Update Your Estate Plan

As seasons change, so does life. Keep your plan aligned with your reality, adapting to personal shifts, economic tides, and tax laws. Stay current and let your legacy shine.

  1. Armor Against Creditors: Trusts for Protection

Shield your assets from the clutches of creditors. Trusts, designed with protective provisions, offer an impenetrable sanctuary for your wealth, safeguarding your legacy for generations to come.

  1. Homestead Haven: Protecting Your Home

The fortress of your home can be fortified further. Secure your residence with the powerful shield of the homestead, offering protection against creditors up to a significant amount.

  1. Gifts of Abundance: Reducing Taxes

Bestow gifts to your loved ones with a generous heart, for gifts between spouses are a tax-free expression of love. Harness the art of gifting to reduce the size of your estate, potentially easing the burden of estate taxes.

  1. Mastering Estate Tax Strategy: Navigating Estate Taxes

Dodge probate, but remember, it’s not the same as evading estate taxes. Consult an estate planning expert to unravel the intricate web of taxation, ensuring your legacy remains untarnished.

  1. Destiny in Designation: Beneficiary Forms Matter

Wills and Trusts are the symphonies, but beneficiary designation forms are the conductors. Ensure your orchestra performs harmoniously by keeping these forms accurate and up-to-date, guiding your assets to their rightful heirs.

Embrace the secrets of estate planning, unlocking the doors to financial security and serenity. Paint your legacy with colors of abundance, knowing that your journey through life will be woven into an enduring masterpiece. Let your story inspire others to sculpt their futures, fortified by the wisdom of estate planning.

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris


30+ years of experience assisting others in growing & protecting their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:



Phone (951) 926-4158

Advice Wealth

PREpare For PREtirement: Unveiling the Path to a Joyful Future

When do you plan to retire? Is it a distant thought, a fleeting dream, or an ever-nearing reality? Retirement, often shrouded in uncertainty, can be a daunting topic. Many of us prefer to push it aside, thinking we have plenty of time to deal with it later. But what if I told you that the key to a fulfilling and worry-free retirement lies in starting the journey right now?

Imagine a life where you’re not bound by the constraints of a clock, where each day is a canvas waiting for your masterpiece. The road to this idyllic retirement begins with a single question: “When do you plan to retire?” Whether you envision yourself basking in the sun-kissed glory of retirement decades from now or embracing the serenity of early retirement, the time to ponder this question is now.

The journey to a fulfilling retirement hinges on meticulous planning. The first step is setting your time frame. Picture the life you desire in your golden years. Is it a life of travel and adventure, of pursuing hobbies and passions, or simply relishing the joy of spending quality time with loved ones? Your retirement timeline is your North Star, guiding your financial decisions and shaping your aspirations.

But how do you transform this vision into reality? The answer is preparation, and it begins with the power of saving. While saving might sound mundane, it’s the cornerstone of a secure retirement. If the art of saving seems elusive, fear not! Seek guidance from expert financial advisors who are skilled in turning dreams into tangible financial strategies.

However, the journey doesn’t end with saving alone. Life has a knack for throwing unexpected curveballs, and these hurdles can be the Achilles’ heel of even the most well-thought-out retirement plans. Think about accidents—those unforeseen disruptions that can send shockwaves through your financial stability. It’s time to PREpare for the unexpected.

Consider a world where you stand shielded from life’s uncertainties. This world is built on a foundation of insurance—a safety net that catches you when you stumble. Just as a knight equips themselves for battle, arm yourself with insurance tailored to your needs. From car insurance, ready to swoop in when collisions strike, to health insurance, a fortress against the menacing onslaught of medical bills, securing yourself is your key to peace of mind.

In the face of adversity, excuses are the thief of progress. Life’s journey is rife with obstacles, and yes, there might be instances when your path is obscured. But remember this: challenges do not define you; your response does. When life attempts to derail your plans, don’t capitulate to excuses. Instead, rise with creativity and resourcefulness, determined to stay the course you’ve charted.

Are you ready to embark on this exhilarating journey? The path to PREpare for PREtirement is illuminated by the wisdom of planning, the strength of saving, the fortitude of insurance, and the resilience against excuses. Together, these components form an invincible arsenal that empowers you to face the future with confidence.

As you read these words, let them be a call to action, an invitation to embark on a voyage of self-discovery and empowerment. The clock is ticking, and each moment presents an opportunity to mold your future. Your retirement dreams are within reach—so seize them, shape them, and let them flourish. PREpare now, and watch your PREtirement transform into a symphony of joy and fulfillment, where every note resonates with the melody of your heart’s desires.

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris


30+ years of experience assisting others to grow & protect their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:



Phone (951) 926-4158

Advice Wealth

Take Control of Your Retirement Today: Embrace the Power of NOW!

Picture yourself on a sunny beach, sipping a refreshing drink, with not a care in the world. Ah, retirement! It’s that magical phase of life we all dream about, but when will you be ready for it? This question might seem daunting, but it’s time we tackle it head-on and turn our retirement dreams into a reality.

When I asked friends and family about their retirement plans, I was met with puzzled looks and uncertain smiles. It seems like contemplating retirement is not a popular topic of discussion, as if thinking about it is a foolish endeavor. But let me tell you, my friends, nothing could be further from the truth!

Napoleon Hill once said, “Create a definite plan for carrying out your desire and begin at once, whether you are ready or not, to put this plan into action.” Wise words indeed! The key to unlocking the golden gates of retirement lies in creating a solid plan and taking action right away. Waiting for the “right” time is a trap that will hold you back from living the life you’ve always wanted.

So, what’s your plan? Have you considered setting up a healthcare power of attorney or filing a living will? These might not sound thrilling, but they are essential components of a comprehensive retirement strategy. Don’t put off these crucial steps until you’re old and grey, but rather embrace them now, while you have the power to shape your future.

The living will forms might not be the most exhilarating topic, but they hold tremendous importance in securing your wishes and protecting your loved ones. Imagine having the peace of mind that comes from knowing your desires will be respected, even in challenging times. A living will is your voice when you may not be able to speak, and it’s a vital part of being prepared for whatever life throws your way.

“But I don’t need to think about this now,” you might say. “I still have plenty of time!” Let me share a little secret with you: NOW is the right time. There will never be a better moment to plan for your future than this moment. Time has a way of slipping through our fingers, and before we know it, retirement is upon us. By taking action today, you’re setting yourself up for a future filled with joy and fulfillment.

Regrets are heavy burdens to carry, especially in your golden years. Pondering “what if’s” is a sad exercise in hindsight, and it’s something we all wish to avoid. Instead, let’s embrace the idea of retirement without regrets. A retirement where we have planned early, secured insurance, invested in pension plans, and ensured that our wishes are documented in a living will.

The power to shape our future is within each of us. By daring to dream, by crafting a solid plan, and by taking action now, we unleash the full potential of our lives. Retirement is not just an end; it’s a new beginning, an opportunity to savor the fruits of our labor and explore new passions and pursuits.

So, my friends, I urge you to seize the moment. Embrace the excitement of planning for your retirement, and don’t let fear or uncertainty hold you back. Embrace the power of NOW, and let’s embark on this journey together. As you prepare for retirement, remember that you’re not only securing your future but creating a legacy for your loved ones to cherish.

The question remains: When will you be ready for retirement? The answer is crystal clear—now is the time! Embrace the journey, and let’s make your retirement dreams a dazzling reality.

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris


30+ years of experience assisting others in growing & protecting their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:



Phone (951) 926-4158

Advice Investing Wealth

Unlocking the Power Within: Why You Need a Financial Power of Attorney

Life is a beautiful journey, full of joy and surprises. But, let’s face it, it can also be unpredictable. What happens if, for some reason, you find yourself unable to make important decisions for yourself? It’s a daunting thought, but there’s a solution that can provide peace of mind and ensure your wishes are carried out.

Enter the ‘Power of Attorney’ – a legal instrument that grants someone else the authority to act on your behalf. This person, known as your ‘agent,’ becomes your trusted ally, and they don’t have to be a lawyer. It can be a close family member or a dear friend, someone who understands you and has your best interests at heart.

With this power vested in your agent, a world of possibilities opens up. They can manage your financial transactions, buy and sell properties, handle your retirement benefits, pay your taxes, invest your money, manage insurance policies, and attend to your other personal needs. Essentially, they become the guardian of your dreams and ambitions.

A power of attorney can come in various forms, catering to specific needs. The ‘Financial Power of Attorney’ grants your agent the authority to manage financial matters, ensuring your finances are in capable hands. On the other hand, the ‘Medical Power of Attorney’ allows them to make crucial medical decisions if you face medical incapacitation.

Creating a Financial Power of Attorney is a simple yet essential step. Just fill out the form, sign it, and file it with your local court clerk’s office. The stamp of authenticity ensures its validity, empowering your agent to handle financial matters on your behalf when needed. But don’t worry; you can specify that unless you’re fully incapacitated, you still retain control over your affairs.

It’s important to remember that a Financial Power of Attorney doesn’t last forever. When you pass on, the authority granted to your agent ends. If you wish your agent to be your executor, you can include this in your last will and testament.

The key is preparation. Take charge of your destiny by considering whether a Financial Power of Attorney is right for you. Plan ahead, and be ready for whatever life throws your way. By unlocking the power within, you can ensure your legacy and dreams are safeguarded, and that your journey through life remains a masterpiece of fulfillment and happiness.

So, why wait? Empower yourself today with the knowledge and tools to navigate life’s uncertainties. Take the leap and unleash the power of a Financial Power of Attorney, securing your future and painting a canvas of financial freedom and protection. Your life, your decisions, your legacy – take control now!” 🌟💼💪 

Schedule a Free Financial Fitness Strategy Session with Kris Miller, LDA

Legacy Wealth Strategist #1 Bestselling Author, Speaker & Educator

Use the Calendar Below to Schedule Your One-On-One Session with Kris


30+ years of experience assisting others to grow & protect their wealth. Helped more than 6,000 families avoid financial disaster by strategically planning for their futures. Not one person has lost a single dime on her watch. Her clients learn how to change their families’ financial realities and create incomes they will never outlive

For more Healthy Money Tips:



Phone (951) 926-4158

Advice Case Studies Marketing

Gen Z: How to Market to This Financial Powerhouse

Many aren’t yet old enough to vote, but Gen Z wields a mighty economic sword. Savvy brands are onto the reality that this new generation is becoming the developed world’s largest-ever generation of consumers. Market researchers have announced astonishingly high buying-power numbers for Gen Z — as in $143 billion in direct spending, with another few hundred or so billion in influencer spending.

In other words, Gen Z has enormous influence over how their parents and peers spend money — I’d venture to say, more so than any previous generation. Gen Z is also demanding different attributes from the brands they are willing to support, so it is essential to know how to market to them.

Who is Gen Z?

Most market researchers identify Gen Z as the group born roughly between 1997 and 2012. According to a 2020 Pew Research Center study, they are also the most racially and ethnically diverse generation ever, with roughly 25% Hispanic, 14% Black, 6% Asian, 5% other races and 52% white. In addition, one study (registration required) by Barkley found this generation is more interested in global trends and issues, connecting with others around the world via social media and apps.

Characteristics of Gen Z: The duality generation

Ironically, in some ways, Gen Zers have more in common with baby boomers and Generation X than millennials. Like these two older generations, the Barkley study found that Gen Zers tend to demonstrate more conservative views regarding personal responsibility, dependability, work ethic, finances and independence. However, according to the same Pew Research Center study above, they are more liberal and open-minded than any previous generation regarding social issues such as racial, gender and LGBTQ equality.

So, while these young consumers hold “old-school” values regarding financial independence, education and personal responsibility, they also hold progressive, non-conformist beliefs — and they aren’t afraid to speak out against brands that fail to authentically support issues important to them.

Top things to know about marketing to Gen Z

Gen Z grew up with the internet and they’ve become masters at instantly sorting through the deluge of information they receive, meaning they can tune out traditional advertising. Marketing to them requires a different approach than previous generations, so understanding the following attributes will help you connect with them.

Gen Z lives online. They have short attention spans, so your messages must be brief and catchy — short-form videos with music, visual effects and overlays are king. The Barkley study also found that these young consumers operate in FOMO (fear of missing out) mode, so using time-sensitive posts, such as the Stories feature on Instagram, often engage them. Keep in mind, Gen Z uses each social media app differently, so your online messaging approach needs to fit each platform. Regardless of which platform you use, be respectful of their privacy and ask permission before you share their content or data.

Gen Z needs opportunities for engagement and personalization. Interactive features such as quick polls, questions or contests in your social media advertising are a great way to get Gen Z’s attention. Provide opportunities for feedback and respond quickly, whether the feedback is positive or negative. It’s also essential to allow them to contribute ideas for product design and co-creation. Best of all, provide opportunities for them to experience your brand in an experiential marketing campaign such as product sampling and pop-up events. Make your experience spontaneous and delightful so participants will naturally want to snap and share hashtagged selfies of their interactions with your brand.

Gen Z values authenticity and uniqueness. Gen Z is more accepting of non-traditional beauty ideals and prefers to see realistic portrayals from advertisers and celebrities, according to the Barkley study. To connect with them, avoid hiring paid actors or “perfect-looking” celebrities and instead work with micro-influencers on social media (someone with 1,000 to 100,000 followers). Another excellent strategy is to work with in-person influencers on college campuses, concerts and extreme sports events.

Gen Z cares about social responsibility and positive change. As previously mentioned, Gen Z cares deeply about racial, gender and LGBTQ equality. They will not hesitate to call out a brand on social media that embraces a cause inauthentically or refuses to take a stand against inequalities. Their global connectivity and instant access to information have made them more aware of global, national and local inequalities compared to previous generations. As consumers, Gen Z leverage that information when making decisions about which brands to support. If you haven’t already engaged in cause marketing (e.g., partnering with a nonprofit), it’s time to do so.

Gen Z engages with brands they find ethical. Again, due to their ability to access information, these young consumers can often find out where, with what and how things are made. If a company claims to be “green” or support diversity but can’t transparently demonstrate its stated principles, Gen Z may turn its back. Gen Z sees a brand as a whole and doesn’t distinguish between owners, partners, distributors and suppliers. The takeaway here is that even if your brand behaves ethically, you could still lose Gen Z support if any link in your network appears not to do so.

Advice Case Studies Marketing

4 Ways Fractional CMOs Can Help Develop Your Brand

Building a strong market presence is essential for companies to thrive. Effective brand development plays a pivotal role in establishing a distinct identity, creating customer loyalty, and driving business growth. To achieve these goals, an increasing number of businesses are turning to fractional Chief Marketing Officers (CMOs) for their expertise in brand development. In this article, we will explore how fractional CMOs contribute to building a strong market presence and why they have become invaluable resources for companies seeking to elevate their brands.

Understanding Fractional CMOs

Fractional CMOs are experienced marketing professionals who provide strategic guidance and executional support on a part-time or project basis. Fractional CMOs bring knowledge and skills, collaborating with companies on brand development strategies. They understand market dynamics, consumer behavior, and industry trends, enabling impactful branding initiatives.

Developing a Solid Brand Strategy

One of the primary roles of a fractional CMO is to help businesses develop a solid brand strategy. They work closely with company leadership to define the brand’s core values, positioning, and unique selling proposition. By conducting thorough market research and competitor analysis, fractional CMOs identify opportunities to differentiate the brand and create a compelling value proposition. They collaborate with internal teams and external stakeholders to develop a cohesive brand strategy that resonates with the target audience and aligns with the company’s goals.

Crafting Consistent Brand Messaging

Consistency is key when it comes to building a strong market presence. Fractional CMOs play a vital role in ensuring that the brand’s messaging is consistent across all touchpoints. They help define the brand voice, tone, and visual identity, ensuring that it remains consistent in marketing collateral, advertising campaigns, social media channels, and customer communications. By maintaining a unified and cohesive brand message, businesses can establish trust, recognition, and loyalty among their target audience.

Implementing Effective Branding Initiatives

Fractional CMOs bring their expertise in implementing effective branding initiatives. They oversee the execution of marketing campaigns, ensuring that they are aligned with the brand strategy and objectives. Fractional CMOs leverage their marketing expertise to identify effective platforms for reaching the target audience. They guide businesses in selecting the right initiatives for brand visibility and engagement, including digital marketing, content creation, public relations, and event marketing.

Measuring Brand Performance and Iterating

Building a strong market presence requires continuous evaluation and refinement. Fractional CMOs utilize data-driven insights and metrics to measure the performance of branding initiatives. They analyze key performance indicators (KPIs) such as brand awareness, customer perception, and market share to assess the effectiveness of the brand strategy. Based on these insights, fractional CMOs collaborate with businesses to make data-backed decisions, iterate on branding efforts, and optimize strategies for better results.

Final Thoughts

Building a strong market presence is crucial for companies aiming to stand out in a competitive landscape. Fractional CMOs play a pivotal role in developing and implementing effective brand development strategies. Fractional CMOs use brand strategy, messaging, initiatives, and data evaluation to help businesses build a strong market presence. With their specialized skills and guidance, companies can elevate brands, gain a competitive edge, and achieve long-term success.

Advice Human Resources Marketing

Fractional CMO vs. Traditional CMO: Which Is Right for Your Business?

In the rapidly evolving world of marketing, businesses are constantly seeking effective strategies to gain a competitive edge. The digital landscape, evolving consumer behaviors, and emerging technologies demand companies stay ahead. Choosing between fractional and traditional CMOs is crucial for organizations of all sizes. Each option brings distinct advantages and considerations, requiring careful evaluation of needs and resources. Businesses must assess their requirements before making a decision.

Traditional CMOs

A traditional CMO is a full-time executive who assumes overall responsibility for an organization’s marketing activities. They are seasoned professionals with extensive experience and a deep understanding of various marketing channels, strategies, and industry trends. Traditional CMOs are typically well-suited for larger enterprises with substantial marketing budgets and complex marketing needs. They provide strategic guidance, build high-performing marketing teams, oversee large-scale campaigns, and drive brand awareness in a cohesive manner across multiple channels.

Fractional CMOs

On the other hand, a fractional CMO is a part-time or outsourced professional who works with multiple clients simultaneously. Fractional CMOs provide cost-effective and flexible solutions for small and medium-sized businesses in need of senior-level marketing expertise. With their extensive experience, they offer targeted guidance and specialized skills to meet specific marketing objectives. These professionals can be engaged on a project basis or for a specific duration, bringing valuable expertise to the table.

Factors to Consider

To determine which option is right for your business, it is essential to consider several factors. Budget is a significant consideration, as hiring a traditional CMO involves a substantial financial commitment. Alongside a competitive salary, benefits, and potential equity or bonuses, traditional CMOs often require additional resources to build and manage a marketing team. This investment may be well-justified for larger organizations with extensive marketing budgets and long-term growth strategies. Fractional CMOs, on the other hand, can be engaged at a fraction of the cost, making them a more accessible choice for businesses with limited budgets or specific short-term marketing needs.

Marketing Needs

Another critical aspect to evaluate is the scope and complexity of your marketing needs. In highly competitive industries or with a global presence, a traditional CMO is equipped to handle extensive marketing campaigns across multiple channels. Their full-time dedication enables a deep understanding of unique challenges, opportunities, and long-term strategies aligned with company goals. Traditional CMOs often excel at building and managing marketing teams, fostering collaboration, and driving cohesive marketing initiatives across various departments. Fractional CMOs, however, excel in providing targeted expertise for specific marketing projects. They offer fresh perspectives and specialized skills for product launches, rebranding campaigns, and digital marketing strategies. Working across clients and industries, they leverage diverse experiences and best practices, providing invaluable solutions to marketing challenges.

Time Requirements

Time is yet another factor to consider. If your business requires ongoing marketing support, strategic decision-making, and continuous monitoring of marketing initiatives, a traditional CMO’s full-time dedication can ensure consistent progress. They can effectively lead the marketing function, adapt to market changes, and drive long-term growth. Conversely, if you need specialized guidance for a limited period, such as conducting a marketing audit, developing a short-term campaign, or addressing a specific marketing challenge, a fractional CMO can provide the necessary expertise without the long-term commitment. This arrangement allows businesses to tap into senior-level marketing talent without incurring the costs associated with a full-time executive.

Collaboration and Company Culture

Collaboration and company culture also play a significant role in the decision-making process. Traditional CMOs become an integral part of the company, working closely with other executives, team members, and external stakeholders. They contribute to building a marketing culture, mentor junior staff, and drive the organization’s overall marketing vision. Their deep integration allows them to align marketing strategies with broader business objectives and foster a cohesive brand identity. Fractional CMOs, while temporary, can still integrate well with existing teams, provide fresh perspectives, and offer valuable insights based on their broad experience working across different industries and businesses. Their external perspective can challenge the status quo and infuse new ideas into the organization’s marketing efforts.

Key Takeaways

The choice between a fractional CMO and a traditional CMO depends on factors like budget, marketing needs, time requirements, and company culture. Traditional CMOs offer full-time dedication, comprehensive strategies, and deep industry expertise, suited for larger companies with complex marketing needs. Fractional CMOs provide flexible and cost-effective solutions, specialized expertise for projects, ideal for small and medium-sized businesses with limited resources or short-term objectives. Understanding your business’s unique requirements, growth trajectory, and marketing goals is key to determining the right fit for marketing success in today’s dynamic and competitive landscape.

Advice Leadership Networking Strategy

Unleash the Power of Micro Events to Grow Your Business

Think about the last time you attended or hosted a big, grand event. You probably don’t remember every person you met or every word from the presenters. You likely remember the personal connections you made and nuggets of helpful information you learned that have enhanced your personal or professional life. You likely made those meaningful connections during smaller, more informal encounters throughout the event, not during the large presentations — in other words, in a micro event setting. Micro events foster the potential for brands and target audiences to make mutually beneficial connections. Hosting or attending a micro event is a powerful tool to have in your marketing strategy toolbox. Here’s why.

What are micro events?

While there is no definitive definition of micro events, most event planners consider them short in duration (less than a day), focused on a limited or niche topic and carefully tailored. Micro events can happen during large, multi-day events (e.g., workshops or breakout sessions within conferences) or be stand-alone functions. They involve a smaller audience and fewer presenters but may be virtual, hybrid, or in-person. Examples include lunch-and-learn sessions, workshops, webinars, happy hours, VIP events, discussion panels, experiential events, guest speakers and expert Q&A sessions.

Micro events allow you to make meaningful connections with your target audience.

As marketers, we’re always trying to cut through the noise and differentiate ourselves from our competitors to attract and engage with our target consumers. If you’ve ever meandered around a big trade show or convention, you probably don’t remember most of the brands you encountered. Brands compete next to one another for your attention, and unless one offered you something highly beneficial or made a personal connection with you, you likely ignored or forgot them.

By hosting a micro event, you cut through the noise — and if done well, you connect with the right people at the right time with the right message. Instead of wasting your efforts on consumers who are not interested in your product or service (or are too distracted to pay attention), your micro event provides your target audience with relevant, meaningful information or experiences.

Micro events save you considerable money.

It should come as no surprise that a multi-day or even a single-day “wow” event comes with a hefty price tag. Renting event space, catering, presenters, marketing, audiovisual support, event staff, entertainment and transportation costs add up fast, and sometimes the ROI fails to deliver. Furthermore, the pandemic shut down big events for quite a while, and as a result, many people have realized that attending or participating in them isn’t always necessary. Even as mega-events ramp back up, attendance is down in some markets. Micro events are appealing for hosts and attendees because they require far less money to plan and attend.

Micro events can happen more frequently, showcasing your brand more often.

Complex events take several months or even years to plan (and, as noted earlier, are expensive), and most brands can only do them once every year or two. Micro events typically take far less time and effort to plan, so you can hold them as often as necessary. For example, instead of hosting a multi-day conference, consider splitting up the topics you were planning to cover into single micro events held over a series of weeks or months. Attendees can choose which ones to attend instead of having to commit to a time-consuming event. Another option is to take your event on the road and host small events in multiple cities. Keeping your brand in front of your target audience regularly and beneficially builds long-term connections — gold in marketing speak.

Micro events naturally allow for better networking.

One of the primary reasons people attend business events is for networking opportunities. Micro events often provide less formal, more social activities, so attendees have more opportunities to meet others and have memorable encounters. Additionally, small events have fewer people, so making connections with presenters and others is more manageable than at a large-scale meeting. Instead of meeting dozens of people for a few short moments, participants have time for lengthier, more in-depth conversations.

Micro events increase engagement and participation, especially for introverts.

Most of us have wanted to ask a question during a presentation but didn’t feel comfortable asking it in front of a room full of people, or perhaps many others were asking questions and time ran out. Micro events are often more relaxed, making presenters and attendees feel more comfortable engaging with one another. You may also attract new, valuable yet introverted members of your target audience who avoid stressful, high-energy events.

Micro events allow for more control over content and experiences.

When your brand participates in a large-scale event, you often have limited influence over topics, presenters, entertainment, venues, catering and overall feel. With a micro event, your team has significant control over the design and execution of all aspects. You can hyperfocus on specific objectives and create custom experiences. Additionally, micro events are nimbler, which means they can be timelier, especially in industries such as tech or fashion. Because large-scale functions take so long to plan, what’s new and hot may be different by the time the event occurs.

Micro events provide excellent experiential marketing opportunities.

Experiential marketing is all about creating memorable, meaningful experiences for target audiences. Due to the smaller number of participants, micro events can be fabulous places to allow consumers to touch, taste, feel, hear, see and interact with your brand’s products, services and brand ambassadors in memorable ways that aren’t possible at crowded functions.

Micro events are here to stay and on the rise.

Out of necessity, during the pandemic, marketers turned to micro events for safety. But now people are starting to realize their immense potential. The ROI can be worthwhile, and not just financially. Your staff and consumers are seeking more meaningful activities and opportunities to re-engage with others: micro events can fulfill those desires.

Advice Leadership Women In Business

Do You Want to Know How to Unlock the Massive Power of the Stars for Success?

“The stars always lead the way,” I say to a group the other week, “The stars tell you what’s going to happen in the world, then the economics follow and finally the business trends. If you want to stay on top of things, follow the stars. Keeping up with the other indicators leaves you behind.”

The look on the faces around the room as they range from aghast to intrigued and everything in between. I don’t mean to shock and awe, but it happens. Time and time again, especially when my predictions are accurate.

In fact, I read my all-time favorite quote yesterday from a follower I don’t know, “You should follow this woman and her weekly forecasts. She’s annoyingly accurate.” 😆


Annoyingly accurate.

Most. Favorite. Quote. Ever.

Unlocking the massive power of the stars does so much more than keep you ahead of the trends. The stars give you the clarity and energy to do more than survive and thrive in your business, they show you how to grow and lead the way. You get to be on that cutting edge where leaders follow you. You become the voice of wisdom. The leader among leaders.

Let’s explore the 5 top ways the stars + strategy creates success:

  1. Guidance for Confident Decision-Making

Astrology provides you with a cosmic roadmap, guiding you through the twists and turns of the business world. By incorporating astrology into your strategy, you gain access to valuable insights that empower you to make decisions with unwavering confidence. You know when to launch, hire, sell, negotiate, optimize and take vacation with friends and family.

My clients wire their schedules based on their annual outlook that I outline for them at the top of year and then we check in either every month or every quarter to ensure their calendars are in lock-step with the stars. They gain the advantage of never having to worry about running into unpredictable roadblocks.

Every time they Voxer me with a decision-making question, I peek at their stars for the guidance that’s lays out their best scenario. They get the insights tailored just for them.

Planning your timing with the stars gives you peace of mind, conserves your energy and helps restore your resources. Trust the celestial guidance and let the stars illuminate your path to success. If you want a glimpse of what’s happening in the stars, watch my 30-second weekly forecasts here.

  1. Amplify Your Intuition by Tapping into Cosmic Wisdom

Every single person is intuitive. Period. End. You are intuitive, it’s merely a matter of how much you strengthen your intuitive muscle. As with anything, intuition development is a practice.

When you hear about your strengths, super powers, areas for improvement and what may be blocking your success, you’re able to align with your energies beyond what your mind thinks.

Your mind is a processor, only able to handle what it already knows. When you’re in a period of growth, your mind short circuits and creates reasons why you shouldn’t do this, follow that or say YES to new opportunities. Your mind is in the negative space to keep you safe. You can appreciate your mind, but your intuition is the wise one in times of growth.

Your intuition knows, but it exceedingly patient. Your intuition will wait until your mind is finished with its tape. Then your intuition looks for openings to be heard. It whispers, nudges and gives you inklings. If you’re not attuned to your intuition, you don’t hear it. Your intuition then quiets until it becomes completely silent.

Following the stars gives you opportunities to validate your intuition. I can’t count the number of times my clients have said, “I knew that” when I tell them what’s coming up for them. Each time, they gain a little more confident in listening to their intuition.

I also tell them to use my intuition as they develop their own. 😉 I have many articles and TV appearances about using your intuition on my media page.

  1. Embrace Authenticity and Lead with Purpose

Your journey as a female entrepreneur is about more than just financial success. It’s about embracing authenticity and leading with purpose.

Astrology allows you to align your business strategy with your cosmic blueprint, helping you discover your true calling and fulfill your soul’s purpose. Aligning with your true life purpose and shedding the expectations of others is exactly what happens when I walk through your stars the minute you’re born to download your everything. Simply, every single thing. You are seen, heard and known at the soul level, perhaps for the first time in your life, and that becomes the blueprint of opening you to your full potential. It’s magical with each and every client. I pinch myself being able to do this work. It’s more than a passion, it’s a calling.

Short of coming into the reading room with me, I’ve developed a 12-question quiz based on the astrological archetypes to give you guidance on what and how your energies work to align you with your purpose. When you unlock your authentic leadership potential, you automatically inspire others to follow their own cosmic path.

To find your Intuitive Success Type, take the quiz here. You’ll receive an 11-page report based on your type, be offered free access to my 8-minute webinar for 3 Secrets to Your Success and be given bonus tips and tools. You’ll also be given the link to follow me on YouTube and be offered a free 15-minute strategy call with me. That’s it. No hype. Just value.

  1. Navigate Market Trends and Seize Cosmic Opportunities

In the fast-paced business world, staying ahead of the curve is vital. Astrology provides you with a unique lens to understand market cycles, consumer behaviors and emerging trends. By integrating astrological insights into your strategy, you gain a competitive edge, seizing cosmic opportunities and making strategic moves at precisely the right time.

This is critical, AND it’s the very reason I offer a 12-month Star Boost for a nominal monetary commitment for the entire year. I feel it’s vital to have an astrologer in your back pocket and this is my way of making it easy and accessible to everyone. No matter how busy your schedule, you have 2-hours every other month to find out what’s happening in the cosmos and to gain valuable insights into your own energies. Having this information at your fingertips is pure gold.

I can’t tell you how many accolades I receive on the regular for this service. If you want to take a gander, here’s the link to the Star Boost page. You’ll get a sneak peek at the upcoming topics. You can also read the gushing for yourself. 😘 Join us, because when your mind knows what’s happening, it can relax and chill, allowing you to grow gracefully and easily.

  1. Cultivate Self-Awareness and Foster Personal Growth

Running a business is not just about external success; it’s also a journey of personal growth and self-discovery. Astrology acts as a mirror, reflecting your innermost essence and illuminating areas for growth.

Learning more about yourself is one of the most fun things to do, yet it requires strength and fortitude. You uncover aspects that are positive and heartfelt and others that are less favorable. However, moving into wholeness is required, especially for leaders at this time. The new way of leading dives deeply into the feminine ancient wisdom as well as incorporating the masculine logical skills.

Authentic leadership is just that – authentically revealing you to yourself and others. With this level of authenticity, vulnerabilities emerge.

In reaching for your full potential, it’s better to have support and guidance than trying to do it on your own. The stars want you to know, they’re here for you. As am I.

It’s time to embrace this opportunity for self-awareness to uncover your strengths and nurture your potential. Allowing the stars to propel your personal growth elevates your entrepreneurial journey and makes it more fun!

By blending the stars with your business strategy, you embark on a transformational path that transcends the ordinary. It’s about welcoming the mystical energy of the cosmos, developing your intuition and leading with authenticity and purpose. The stars are aligning for you, visionary business leader. Let’s embrace the cosmic dance together and watch your business soar to unimaginable heights. Your destiny awaits!

xo, Kim



Advice Management

What is the Qualified Business Income Deduction?

The Qualified Business Income Deduction (QBI), also known as Section 199A, is a tax provision of the Tax Cuts and Jobs Act of 2017. This deduction allows businesses to reduce their taxable income by up to 20% of the business’s qualified business income. QBI applies to certain pass-through entities such as sole proprietorships, partnerships, S corporations, and some trusts and estates.

How does the QBI Deduction Work? In order to qualify for the QBI deduction, first you must have an eligible trade or business. Qualified trades or businesses include those that earn money through income from services performed in fields such as health, law, consulting, athletics, financial services, and more. The deduction can only be used in relation to taxable income generated by these types of services; it cannot be applied to wages earned from a job or other forms of passive income. 

Once you have confirmed that your trade or business qualifies for the QBI deduction, you must then calculate your total qualified business income. To do this, first you need to add up all regular and capital gains net incomes earned by your trade or business throughout the year. Once you have determined your total qualified business income amount, you can subtract 20% of this amount from your taxable income for that year. 

Why would this benefit my business? The QBI deduction offers tangible benefits for small businesses owners who qualify for it. The main advantage is that it helps reduce overall tax liability at the end of each year. A lower tax burden can mean more funds available for reinvestment into your business or other investments such as retirement accounts. Additionally, if you are filing taxes jointly with a spouse who also has qualifying trades or businesses, both parties may be able to take advantage of the full 20% deduction – which could potentially double the savings! 

Schedule a call today with one of my experts http://www.calendly.com/Stephan-controllers or call my office at 775-384-8124. 

Much Success, 

Scott L. Arden, CEO Controllers, Ltd www.controllersltd.com