C-Suite Network™

Branding Growth Strategy

Maximize Your Team’s Potential with Baz Porter’s Corporate Coaching

In the fast-paced and ever-evolving landscape of modern business, corporate coaching has emerged as a pivotal strategy for organizations seeking to optimize their performance, cultivate a thriving workforce, and gain a competitive edge. Baz Porter, a renowned corporate coach, brings a unique and transformative approach to coaching, drawing from his diverse experiences and tailored methodologies to help businesses unlock their full potential.

As Bill Gates once said, “Success today requires the agility and drive to rethink, reinvigorate, react, and reinvent constantly.” Baz Porter’s coaching philosophy embodies this spirit of continuous improvement and adaptability, empowering organizations to navigate the complexities of the modern business world with confidence and resilience.

Understanding the Power of Corporate Coaching: Corporate coaching is a dynamic process that provides targeted guidance and support to businesses, focusing on enhancing leadership skills, optimizing team performance, and driving organizational success. The benefits of engaging a skilled corporate coach like Baz Porter are far-reaching:

  • Developing visionary and emotionally intelligent leaders
  • Fostering a culture of collaboration and innovation
  • Boosting employee engagement and job satisfaction
  • Streamlining processes and improving efficiency
  • Cultivating a growth mindset and resilience in the face of challenges

“Coaching is unlocking a person’s potential to maximize their performance. It’s helping them to learn rather than teaching them.” – John Whitmore, a pioneer in the coaching field.

Baz Porter’s Transformative Coaching Approach: His highly personalized and holistic approach to coaching sets Baz Porter apart as a corporate coach. He takes the time to deeply understand each client’s unique challenges, goals, and organizational culture, crafting bespoke coaching strategies that align with their specific needs and aspirations.

The core principles that underpin Baz’s coaching philosophy are:

  1. Integrity: Building trust and transparency in all interactions
  2. Compassion: Fostering a supportive and empathetic coaching environment
  3. Sustainability: Developing strategies for long-term success and growth

“The role of a creative leader is not to have all the ideas; it’s to create a culture where everyone can have ideas and feel that they’re valued.” – Ken Robinson, educator and creativity expert

The R.A.M.S Framework: A Roadmap to Success Baz Porter’s signature coaching framework, R.A.M.S, provides a comprehensive roadmap for organizational transformation:

  1. Results: Setting clear, measurable goals and focusing on tangible outcomes
  2. Attitude: Cultivating a positive, growth-oriented mindset throughout the organization
  3. Mastery: Empowering individuals and teams to excel in their roles through continuous learning and development
  4. Systems: Implementing robust systems and processes that support and sustain improvements

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates, ancient Greek philosopher

Overcoming Common Corporate Challenges: Baz Porter’s coaching approach is designed to tackle the most pressing challenges faced by modern organizations, such as:

  • Improving communication and collaboration across teams and departments
  • Developing effective leadership skills at all levels of the organization
  • Boosting employee morale, engagement, and retention
  • Fostering a culture of innovation and adaptability

Through targeted coaching sessions, practical tools, and ongoing support, Baz empowers clients to transform challenges into opportunities for growth and success.

“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” – management consultant and author Peter Drucker.

Client Success Stories: Testimonials of Transformation The true impact of Baz Porter’s corporate coaching is best illustrated through his clients’ success stories. From executives to mid-level managers, countless individuals have experienced significant breakthroughs and lasting transformations in their professional lives and organizational culture.

“Baz Porter’s Brand Repositioning program enabled us to implement a “what’s old is new again” strategy. We stripped a diluted, fragmented, or compromised core message back to its roots (e.g., a perfect cup of coffee or a perfect bowl of soup) and refreshed the brand’s value proposition.” -Ms. Jacewicz Siemens.

Embark on Your Transformative Coaching Journey: If you’re ready to take your organization to the next level and unlock the full potential of your team, Baz Porter’s corporate coaching services are the key to success. With his proven track record, unique approach, and commitment to sustainable transformation, Baz is the ideal partner for businesses seeking to thrive in the modern business landscape.

Take the first step towards maximizing your team’s potential today. Please schedule a consultation with Baz Porter and discover how his transformative coaching can help your organization achieve new heights of success.

“The best way to predict the future is to create it.” – Peter Drucker

Don’t wait for change to happen; be the catalyst for transformation in your organization. Partner with Baz Porter and unlock the power of corporate coaching to drive results, cultivate a thriving workplace culture, and position your business for long-term success.

Visit the RAMS By Baz Website to learn more about Baz Porter’s corporate coaching services and access a wealth of leadership, team development, and organizational growth resources. Your journey to maximizing your team’s potential starts here.

Branding Growth Leadership

Unlocking Professional Potential: The Hidden Costs of a Neglected LinkedIn Profile

A robust digital presence has become synonymous with professional identity in today’s digital era. As a result, LinkedIn has become an essential gateway for executives and professionals wanting to expand their horizons. Because LinkedIn is the primary starting point used by both executive recruiters and professionals looking for partnership opportunities, the condition of your LinkedIn profile holds significant sway over your career trajectory. This reality underscores the importance of executive LinkedIn profile optimization as a cornerstone for leaders’ personal branding.

A Poor LinkedIn Profile is Not Harmless

Many executives overlook the significance of their online brand and mistakenly believe that their minimal digital footprint will be interpreted as a sign that they are too busy or too important to engage online. However, the repercussions of a neglected LinkedIn profile impact both personal and corporate reputation. Let’s look at some ways a neglected profile can harm you.

  • There can be a mismatch with your professional aspirations.
    Outdated profiles that don’t reflect an executive’s current status, accomplishments, and skills can result in desirable next-step career opportunities failing to align and connect with them. This misalignment is a classic example of the need for executives to have a serious strategy regarding their use of LinkedIn, ensuring that their online presence accurately represents their professional experience, ambitions, and readiness for advancement. 
  • You may have limited exposure and limited chances of being found.
    Profiles that rarely surface in LinkedIn searches miss out on career development opportunities and strategic introductions. Effective personal branding for leaders on LinkedIn emphasizes the uniqueness of each executive, making them memorable and the preferred choice for new opportunities. This highlights the importance of understanding and applying LinkedIn SEO tactics as part of a comprehensive LinkedIn strategy for executives, ensuring their profiles gain the visibility needed to attract the right opportunities.
  • Your profile may not attract and initiate desirable conversations.
    Even if it is found, a profile that does not resonate with its intended audience results in missed connections and opportunities. Crafting a LinkedIn presence that speaks directly to the desired audience is a key aspect of executive LinkedIn profile optimization to open doors to significant career leaps and collaborations.
  • The condition of your profile may undermine your self-confidence.
    The knowledge that your LinkedIn profile does not showcase the best version of your professional self can also significantly impact your confidence in professional settings. A well-optimized LinkedIn profile is a foundation for self-assurance, empowering executives to pursue opportunities with conviction.

Transforming Your LinkedIn Presence

Imagine a LinkedIn profile that actively champions your strengths, achievements, and professional ethos, positioning you as a leader in your field. Now is the time to embrace executive LinkedIn profile optimization, refine your brand, articulate your value, and lead with distinction.

Are you ready to transform your LinkedIn presence and unlock the door to unparalleled professional opportunities?

Schedule your complimentary Executive Discovery Call today to start your journey toward a powerful LinkedIn strategy that attracts your ideal opportunities.

With over a decade of experience, I have guided numerous C-level and senior executives in leveraging LinkedIn for personal and professional growth. As a recognized authority in personal branding for leaders and LinkedIn strategy, I offer the insights and expertise necessary to navigate the complexities of building a standout digital presence.

Branding Leadership Strategy

Strategic Brand Differentiation: Navigating LinkedIn’s Latest Update for Leadership Category Supremacy

In an era where digital presence is synonymous with professional influence, LinkedIn is the platform for expressing your leadership category supremacy. This year, LinkedIn is rolling out a feature that will make it easier for people to compare you with other leaders in your field (aka your competitors). These people will ride on your digital coattails, appearing on the right side of your profile. The LinkedIn feature “People Also Viewed” did this in the past, but savvy users could turn the feature OFF. In this next evolution, there will be no option to disable the appearance of comparators, and LinkedIn’s AI capabilities will choose those who appear.

The impending update raises the stakes. Now, more than ever, strategic online brand differentiation isn’t just advisable; it’s imperative.

Strategic Personal Branding Online in the LinkedIn Era

It takes effort to stand out on LinkedIn. Your LinkedIn profile needs to articulate not just where you’ve worked and what you’ve accomplished but also who you are as a leader. It must weave a compelling narrative of your leadership journey. Clarity and distinction in your brand are essential when your next opportunity might come from someone viewing your profile alongside your competitors. Here’s what you need to do:

  • Create a headline that goes beyond your position title. Tell us about how you make a difference.
  • Craft your narrative in your About section, writing in the first person. Share your purpose, passion, and principles. Tell us your back story. Authenticity not only differentiates you from your competitors but also builds trust with your audience.
  • Engage your visitors visually. Use high-quality images and videos that align with your professional brand. A professional headshot, custom banner image, and multimedia in your Featured and Experience sections can transform your profile from standard to standout.

Navigating Competitive Visibility

Establishing a distinguished leadership brand on LinkedIn demands consistency, strategic content creation, and engagement. You should:

  • Share your thought leadership by regularly publishing articles and posts that reflect your insights on industry trends, challenges, and innovations. This showcases your expertise and keeps your profile active and engaging to visitors.
  • Participate in relevant conversations, engaging online with interesting content and people. Paying attention to people is a natural way that people nurture relationships.


The introduction of LinkedIn’s latest feature underscores the need for strategic brand differentiation more prominently than ever before. Your leadership journey is unique; let your LinkedIn profile and interactions online reflect that. Embrace this opportunity to refine your brand, articulate your unique value, and lead with distinction.


If you’re seeking personal branding and LinkedIn support, visit my website for tailored assistance. C-suite and senior leaders can benefit from personalized executive brand coaching and done-for-you profiles. I also offer an affordable online course and a #1-best selling book. 

With over a decade of experience, I’ve assisted numerous C-level and senior executive clients in leveraging LinkedIn to initiate conversations, impress customers, and attract their ideal opportunities. Recognized by The American Reporter as one of the Top 6 Personal Branding Experts, I’ve authored a #1 best-selling book, LinkedIn for the Savvy Executive-2nd Edition. It has earned BookAuthority’s Best LinkedIn Books of All Time award, gold status in two categories from the International Book Awards, and a spot among the Top 100+ Best Business Books by The C-Suite Network.

Let me guide you in exploring your brand pillars, crafting your brand story, and differentiating you powerfully using this essential business tool.

Conduct your due diligence on my website and LinkedIn profile, then reach out for a complimentary Executive Discovery Call.

Branding Leadership Strategy

Steph Curry’s Strategic Philanthropy: From Malaria Campaigns to a $50M Oakland Initiative

Stephen Curry’s ascent from a promising basketball player to an NBA luminary is paralleled by his growth as a philanthropic visionary. Notably, his early engagement with the Nothing But Nets campaign set the stage for a profound commitment to harnessing his influence for societal benefit. This dedication flourished alongside his career, leading to the inception of the Eat. Learn. Play. Foundation with his wife Ayesha, targeting far-reaching impacts beyond the basketball arena into the lives of Oakland’s youth and families.

Curry’s philanthropic journey is deeply intertwined with his Christian faith and humility, driving a desire to contribute meaningfully to society. This intrinsic motivation led to the foundation of Eat. Learn. Play., embodying a commitment to leveraging celebrity status for community upliftment. The appointment of Chris Helfrich, former Nothing But Nets campaign director, as President and CEO of the foundation, signifies a seamless continuation of Curry’s ethos of giving back.

Eat. Learn. Play. Foundation’s Comprehensive Approach

At its core, the Eat. Learn. Play. Foundation emphasizes three pillars vital for child development: combating hunger, promoting education, and encouraging active lifestyles. This holistic strategy aims to tackle the fundamental challenges children face, providing them with the tools needed for a prosperous future.

The Oakland Literacy Report highlights the daunting literacy challenges within the community, emphasizing the foundation’s targeted approach to fostering significant, sustainable change. Additionally, the foundation’s ambitious objective to amass $50 million underscores a committed vision to transforming philanthropic efforts into measurable community progress.

In 2022 alone, the foundation’s dedication to transparency and impact was evident, raising $15.5 million, with $14.5 million directly allocated to programming. This remarkable efficiency ratio demonstrates the foundation’s prudent financial management, maximizing the impact of generous contributions, notably including 12 major gifts exceeding $200,000 each.

Athletes as Catalysts for Change

Curry’s philanthropic endeavors convey a critical message to athletes at every level: the capacity to effect change transcends the confines of sport. Beginning with a passion for a cause and utilizing one’s platform to advocate and mobilize support, impactful philanthropy is within reach for athletes worldwide, irrespective of their fame.

Inspired by Curry’s strategic approach to philanthropy, League Assists recognizes the transformative potential of athletes engaging in community-focused initiatives. We advocate for leveraging sports as a vehicle for societal improvement, supporting athletes in their endeavors to enact positive change.


Steph Curry’s philanthropic initiatives, particularly through the Eat. Learn. Play. Foundation, serve as a strategic model for athlete-led community engagement, demonstrating the profound impact achievable when sports figures utilize their platforms for the greater good. His journey from supporting malaria prevention efforts to establishing a visionary $50 million goal for Oakland exemplifies the dynamic role athletes can play in driving societal progress.

Branding Leadership Marketing

The NBA’s All-Star Weekend Impact from Hoopbus to HBCU Celebration

As the NBA All-Star 2024 festivities unfolded in Indianapolis, the event offered a blend of high-octane basketball, entertainment, and a deeper, more nuanced engagement with the community. While the on-court spectacles captured the imagination of fans worldwide, it was the NBA’s concerted efforts off the court that painted a fuller picture of the league’s commitment to societal impact. While League Assists was not directly involved, the myriad of philanthropic endeavors undertaken around this event mirrors the essence of what we aim to support and foster in future sports philanthropy.

The NBA’s Community Embrace

The All-Star weekend is traditionally a celebration of the sport’s finest talents, but in recent years, it has increasingly become a platform for the NBA to engage in meaningful community outreach. This year, the league, in partnership with Pacers Sports & Entertainment, undertook an ambitious program to host over 50 social impact and youth basketball events across Indianapolis. These efforts aimed at not just leaving a temporary mark but fostering a lasting legacy in the host city.

One notable initiative was the NBA Cares All-Star Legacy Project, which focused on renovating the Christamore House, a beacon for local youth and family services. This project symbolizes the tangible impacts that such events can have on local communities, beyond the ephemeral excitement they generate. More about this initiative can be read on the NBA Cares page.

The HBCU Classic: A Game-Changer

Amid the flurry of activities, the 2024 NBA HBCU Classic stood out as a poignant celebration of the rich heritage and contribution of Historically Black Colleges and Universities to the sport and society at large. This event not only showcased the athletic prowess of students from Virginia Union and Winston-Salem State but also spotlighted the NBA’s broader commitment to diversity, inclusion, and educational empowerment.

The HBCU Classic transcended the boundaries of a mere basketball game, serving as a platform for dialogue on social justice, providing networking opportunities, and contributing financially to HBCU scholarships. It underscored the NBA’s dedication to leveraging its platform for broader societal conversations and changes. Details on the event can be found here.

Grassroots Impact: Hoopbus, The Church, and Beyond

Parallel to the NBA’s large-scale initiatives, grassroots collaborations like those involving Hoopbus, The Church, Electrolicit, and Local Hoops demonstrated the power of local engagement and the ripple effect of small-scale, community-focused efforts. Hoopbus’s visit to The Church, alongside Electrolicit and Local Hoops, showcased an exemplary model of how sports can unite communities, promote health and wellness, and inspire the next generation of athletes.

These initiatives, characterized by their creative approach to community engagement and empowerment, offer a blueprint for how sports can be a catalyst for societal benefit. Through basketball clinics, wellness workshops, and cultural celebrations, these collaborations bridged the gap between the NBA’s global reach and the local community’s needs. The impactful journey of Hoopbus can be explored here.

League Assists: Vision for the Future

At League Assists, we are deeply encouraged by the comprehensive approach to community engagement and the impactful work of collaborations like those seen with Hoopbus and The Church. As an entity positioned at the intersection of sports and social impact, League Assists sees immense potential in these types of initiatives.

The All-Star weekend’s endeavors align with League Assists’ mission to harness the power of sports for community development and social change. There’s a shared belief that while significant strides have been made, there’s still more to be done. Looking ahead, League Assists aims to contribute its strategic expertise and creative philanthropy to similar initiatives, whether at future All-Star events or other sports gatherings, to amplify the impact of these efforts and ensure they leave a lasting legacy.


The NBA All-Star 2024 weekend in Indianapolis served as a powerful reminder of the multifaceted role sports, and specifically basketball, can play in society. From celebrating the historical significance of HBCUs to engaging in grassroots community efforts and setting a stage for organizations like League Assists to envision future collaborations, the event underscored the expansive potential of sports as a vehicle for positive societal impact. As the NBA continues to broaden its court beyond the game, the path forward is ripe with opportunities for deeper, more meaningful engagement with communities across the nation and beyond.

Branding Marketing Strategy

Strategizing Impact: Daniel Gafford’s On-Court Excellence as a Catalyst for Off-Court Initiatives

The acquisition of Daniel Gafford by the Dallas Mavericks represents more than a pivotal moment in his athletic career; it heralds an opportunity for strategic brand and community impact. Gafford’s impressive track record of community service in Washington, coupled with his deep roots in El Dorado, Arkansas, positions him uniquely to leverage his expanding influence and fanbase in Dallas for substantial philanthropic endeavors.

Gafford’s Washington Legacy: A Strategic Foundation for Future Endeavors
In Washington, Daniel Gafford distinguished himself beyond his NBA achievements; he emerged as a foundational figure in community engagement. His recognition with the Dr. E.B. Henderson Team Award underscores a commitment to leveraging sports visibility for tangible community benefits. This groundwork in Washington serves as a strategic base, demonstrating the potential for athletes to drive meaningful change within their communities.

El Dorado: Strengthening Roots with Purposeful Engagement
Gafford’s contributions in El Dorado have already made significant marks, from community events to youth support. The potential for expanding this impact is significant. Strengthening his philanthropic presence in El Dorado through targeted initiatives can serve as a model for athlete-led community development, emphasizing the strategic importance of nurturing connections to one’s roots for broader societal benefit.

Dallas: Expanding Influence Through Community Integration
Gafford’s rapid ascension as a fan favorite in Dallas offers a prime opportunity to extend his influence beyond the basketball court. The city’s dynamic community and established network of charitable organizations provide a fertile ground for initiatives that align with Gafford’s philanthropic vision. Strategic collaborations in areas such as youth mentorship, educational equity, and health underscore a holistic approach to sports philanthropy, emphasizing the role of athletes in catalyzing social progress.

The Strategic Role of Partnerships in Philanthropy
Effective philanthropy for public figures like Gafford relies heavily on the power of strategic partnerships. Collaboration with seasoned entities in the philanthropic sector, like League Assists, can enhance the scope and sustainability of community initiatives. By aligning with organizations that share his vision, Gafford can ensure that his contributions are both impactful and enduring, thereby maximizing the return on investment in community initiatives.

Daniel Gafford’s transition to the Dallas Mavericks, combined with his ongoing connection to El Dorado, underscores a strategic opportunity to redefine the scope of athlete-driven philanthropy. Leveraging his expanding platform in Dallas for community benefit exemplifies a forward-thinking approach to brand and community engagement. As Gafford continues to excel on the court, his potential to drive off-court initiatives offers a compelling case study in the strategic alignment of sports, philanthropy, and brand development.

Branding Investing

Whisky Cask Investment

Whisky Cask Investment Class

Whisky Cask Investment helps achieve your investment goals and structure your wealth management by investing in whisky casks, one of the most secure and fastest-growing asset classes on the market.

Whisky has blossomed into an enormous industry that generates more than £5 billion in annual sales volume. Many manufacturers, distilleries and investors have managed to make great fortunes as the spirit has proliferated around the globe. Now, you have the opportunity to add whisky investments to your portfolio.

but there is so much more; as an executive, we are always looking for ways to set our brand apart. Let’s think out of the box:

Branded Whisky Cask

Whisky is not only a popular investment, but a “HUGE WIN” for client relationships, top customer gifts, sales incentives especially if you BRAND YOUR OWN CASK, use it as an investment and then bottle a PREMIUM WHISKY and YOU LOGO!!! You would be shocked not only at the response but the price once you calculate the cost to carry, investment income, and the GOODWILL in marketing you will get from the marketing opportunity.

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Corporate Whisky Service White-Label or Co-Branded

Corporate Service includes don’t only a selection ofend-to-end bottling service that covers every aspect of a successful project, from creativity and design to filling and production.

The team offers tailor-made solutions, working closely alongside clients to realize their bottling projects, whether they are looking for a small run for gifting or larger commercial projects.

White labeled custom logo whisky bottles Special C-Suite Member Pricing

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Whisky as an investment class?

Whisky Cask Investment refers to the practice of investing in the ownership of whisky casks with the expectation that the value of the whisky will increase over time as it matures. This type of investment is considered an alternative investment class also know as LifeStyle Investing, outside the traditional categories of stocks, bonds, and real estate. Here’s a deeper look into what it entails:

  1. The Basics: When you invest in whisky casks, you are buying the physical cask of whisky at a certain age, with the anticipation that it will appreciate in value as it ages further. The whisky industry has seen significant growth, and aged whiskies have become more desirable and valuable, making this investment potentially profitable.
  2. Maturation Process: Whisky typically matures in oak casks over several years, and it’s during this aging process that it develops its flavors and character. The length of time whisky is aged can significantly affect its value; generally, the longer the maturation, the more valuable the whisky can become, assuming it’s of good quality and stored correctly.
  3. Market Demand: The demand for rare and aged whisky has been rising, driven by both collectors and consumers. Limited editions, single malts, and whiskies from closed distilleries can fetch high prices. This demand underpins the investment thesis for whisky cask investment.
  4. Risks and Considerations: Like any investment, whisky cask investment carries risks. These include the risk of spoilage, the cost of insurance and storage, potential changes in market demand, and the illiquid nature of the investment. Investors need to do thorough due diligence, considering factors such as the distillery’s reputation, the quality and type of cask, and storage conditions.
  5. Exit Strategy: To realize the investment’s value, the investor will eventually need to sell the cask. This can be done through private sales, auctions, or by bottling the whisky and selling it. The exit strategy should be considered at the outset, as it can affect the overall return on investment.
  6. Regulatory and Tax Considerations: Investors need to be aware of the regulatory environment, including licenses required to own and sell whisky by the cask, and the tax implications in their jurisdiction.

Whisky cask investment offers an interesting opportunity but requires a good understanding of the whisky market, a long-term perspective, and a tolerance for the unique risks associated with this asset class. It’s also wise to consult with financial advisors or investment professionals who have experience with alternative investments to make informed decisions.


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Best Practices Branding Growth

Speaking Engagements – How to Get More

Alright, let’s dive into the world of how to get speaking engagements! Whether you’re an author with a story to tell or a coach with wisdom to share, this is your guide to stepping onto more stages and making an impact with your words.


Public Speaking Engagements in Your Niche

Understanding your specific niche is like having a treasure map. As an author, your niche could be the genre or themes of your books. As a coach, it’s the specific area you help people with. This isn’t just what you do; it’s what sets you apart. Tailor your speaking topics to reflect this unique angle, and you’ll attract engagements that are a perfect fit.

Craft Your Story

People don’t just buy into your knowledge; they buy into your story. Create a compelling narrative about your journey, your challenges, and your victories. This makes you relatable and engaging. As an author, share the behind-the-scenes of your writing process. As a coach, talk about what led you to help others. A good story opens more doors than you might think!

Build a Speaker Profile

Imagine a one-stop-shop showcasing your expertise. Your speaker profile should include your bio, topics, past engagements, testimonials, and a video reel. Make it vibrant, professional, and accessible. Share it on your website, social media, and speaker directories. Think of it as your speaking resume, always ready to impress.

Speaking Engagements Near Me

Start where you are. Local clubs, libraries, and business groups often seek speakers. Visit them as a guest first, get a feel for their vibe, and then offer your expertise. Local engagements are low-hanging fruit waiting to be picked, and they often lead to bigger opportunities through word-of-mouth.

Social Media for Speaking Engagements

Social media isn’t just for memes; it’s a networking powerhouse. Join groups and forums related to your niche. Engage in conversations, offer value, and subtly mention your speaking availability. LinkedIn, in particular, is a goldmine for professional connections. Use these platforms not just to speak but to listen and learn what your audience really needs.

Collaborate and Conquer

Two voices can be louder than one. Partner with other authors or coaches for joint speaking events. This doubles your audience reach and halves your marketing efforts. Collaboration also means sharing insights, which can lead to a richer, more engaging presentation.

Pitch Perfect

Crafting the perfect pitch is an art. Whether you’re reaching out to conference organizers or local clubs, tailor your proposal to their needs. Highlight what you bring to the table and how it benefits their audience. Remember, it’s not about why you want to speak; it’s about why they should want you to speak.

Set Your Stage Online

The digital world is your oyster. Webinars, online workshops, and virtual summits allow you to reach global audiences from the comfort of your home. Platforms like Zoom and WebinarJam make this easier than ever. Plus, online events are often easier to secure and a great way to hone your speaking skills.

How Much Should I Charge for a Speaking Engagement

Determining your fee can feel like walking a tightrope. Start by understanding the going rates in your industry. Consider factors like the event’s size, location, and your own experience. It’s okay to start modestly or even speak for free if the opportunity offers significant exposure or networking. As you grow, so will your fees. Just remember, never undersell your value.

Feedback Frenzy

Every speaking gig is a learning opportunity. Seek feedback from organizers and attendees. What resonated? What could be better? Use this goldmine of information to refine your future talks. Continuous improvement not only makes you a better speaker but also increases your value and demand.

Education Never Ends

The best speakers are perpetual students. Attend workshops, take speaking courses, or hire a coach to hone your skills. Watch TED Talks or other public speaking forums to learn from the pros. The more you learn, the more you grow, and the more attractive you become as a speaker.

Engage, Engage, Engage

Never underestimate the power of engagement. During your talks, interact with your audience, ask questions, and encourage participation. After your talks, connect with attendees on social media or through newsletters. Engagement turns passive listeners into active fans who are more likely to recommend or rebook you.

Chase the Testimonials

Nothing speaks louder than a glowing review. Collect testimonials from every speaking engagement. These golden words are powerful endorsements of your skills and can be the deciding factor for future organizers when choosing between speakers.

Stay in Touch

Networking doesn’t end when the event does. Follow up with organizers and attendees. A simple thank-you email can leave a lasting impression and open doors for future engagements. Remember, in the speaking world, relationships are currency.

Know Your Worth, Show Your Worth

As you gain more experience, your speaking portfolio grows. Update your speaker profile regularly with new topics, testimonials, and videos. Showcasing your growth and success not only boosts your credibility but also justifies increased fees.

Follow the Trends

Stay updated on the latest trends in your niche. Being able to speak on hot topics makes you a desirable choice for organizers looking to offer timely and relevant content to their audience.

Celebrate and Reflect

Last but not least, celebrate every speaking engagement, big or small. Reflect on what went well and what could be improved. Each experience is a step forward in your speaking journey.

Securing speaking engagements is a mix of strategy, skill, and persistence. By understanding your unique value, crafting a compelling narrative, and actively seeking out opportunities, you’re well on your way to becoming a sought-after speaker. So go ahead, step up to the mic, and let the world hear what you have to say!

Branding Marketing

Outsourced Chief Marketing Officer

Outsourced Chief Marketing Officer on the rise, and thinking out of the box

Experiential marketing, also known as engagement marketing, is increasingly recognized as a powerful strategy for brand outreach. This approach focuses on creating immersive, memorable experiences that connect consumers directly with a brand. The rationale behind experiential marketing’s effectiveness and some business case studies can provide insight into why it is considered the future of brand outreach now optimized by top Outsourced Chief Marketing Officers around the world!

Reasons Supporting Experiential Marketing as the Future

  1. Emotional Connection: Experiential marketing creates emotional connections by engaging consumers through interactive, hands-on experiences. This emotional resonance can lead to stronger brand loyalty.
  2. Memorable Impact: Experiences tend to be more memorable than traditional advertising. Memorable brand experiences can lead to word-of-mouth promotion and social media sharing.
  3. Engagement Over Advertisement: Modern consumers, especially younger generations, prefer engaging with brands rather than passively receiving advertising messages. Experiential marketing meets this preference.
  4. Integration with Digital Campaigns: These experiences can be seamlessly integrated with digital marketing campaigns, amplifying the reach through social media sharing and online engagement.
  5. Measurable Impact: With advancements in technology, companies can now more accurately measure the ROI of experiential marketing campaigns through data analytics.

Case Studies

1. Red Bull: Stratos Jump

  • Campaign: Red Bull sponsored Felix Baumgartner’s jump from the stratosphere in 2012.
  • Result: The event was live-streamed on YouTube and watched by millions worldwide, creating a massive buzz and reinforcing Red Bull’s brand image of extreme adventure and sports.

2. Coca-Cola: Share a Coke Campaign

  • Campaign: Coca-Cola replaced its traditional logo with common names on bottles, encouraging consumers to find a bottle with their name or gift one to a friend.
  • Result: This campaign created a personal connection with the brand and led to increased sales, social media sharing, and consumer engagement.

3. IKEA: Sleepovers in Showrooms

  • Campaign: IKEA invited customers to spend a night in their showroom as part of a promotional event.
  • Result: The event generated considerable media attention, enhancing customer engagement and showcasing IKEA’s products in a unique, memorable way.

4. Adobe: Adobe Summit

  • Campaign: Adobe’s annual summit offers a mix of informational sessions, workshops, and networking opportunities for creative professionals.
  • Result: The summit not only educates participants about Adobe products but also fosters a community around the Adobe brand.

5. L.L. Bean: Be an Outsider at Work

  • Campaign: L.L. Bean created outdoor office spaces to encourage people to work outside, aligning with their brand ethos of outdoor activities.
  • Result: The campaign received extensive media coverage, reinforcing the brand’s commitment to outdoor lifestyles and attracting a broader consumer base.


Experiential marketing’s ability to create personal and emotional connections with brands, combined with its potential for wide-reaching impact through social media and word-of-mouth, positions it as a forward-thinking strategy for brand outreach. The successful campaigns of Red Bull, Coca-Cola, IKEA, Adobe, and L.L. Bean illustrate how creating memorable brand experiences can lead to increased engagement, loyalty, and ultimately, business success. As consumers continue to value authenticity and unique experiences, experiential marketing is likely to play an increasingly important role in brand strategies.

Outsourced Chief Marketing Officer (CMO)

An Outsourced Chief Marketing Officer (CMO) is a professional service arrangement where a company hires an external expert to serve as its Chief Marketing Officer on a part-time, temporary, or project basis. This approach can provide businesses with senior-level marketing expertise without the commitment or cost of hiring a full-time executive. Here’s an overview of the role, benefits, and considerations:

Role and Responsibilities

  1. Strategic Planning: Developing and overseeing the implementation of a comprehensive marketing strategy aligned with the company’s business goals.
  2. Brand Management: Establishing and maintaining the company’s brand identity and reputation.
  3. Digital Marketing: Overseeing digital marketing efforts, including social media, SEO, content marketing, and online advertising.
  4. Market Research: Conducting or supervising market research to inform marketing strategies and understand customer preferences and trends.
  5. Product Development and Positioning: Assisting in product development and positioning, ensuring they meet market demands and align with the company’s brand.
  6. Budget Management: Managing the marketing budget and ensuring ROI on marketing investments.
  7. Team Leadership and Coordination: Leading and coordinating internal marketing teams and external agencies.

Benefits of Hiring an Outsourced CMO

  1. Cost-Effective: More affordable than hiring a full-time executive, especially beneficial for small and medium-sized businesses.
  2. Flexibility: The ability to engage the CMO on a part-time, temporary, or project basis according to the company’s needs.
  3. Expertise: Access to experienced professionals with a broad skill set and industry knowledge.
  4. Fresh Perspective: An external CMO can offer new ideas and perspectives that can be invaluable for innovation and problem-solving.
  5. Scalability: The flexibility to scale up or down the marketing efforts as per the business requirements.
  6. Rapid Implementation: An experienced CMO can quickly assess the company’s needs and implement strategies, reducing the learning curve.

Considerations When Hiring an Outsourced CMO

  1. Alignment with Business Goals: Ensure the outsourced CMO understands and aligns with your company’s vision, culture, and objectives.
  2. Experience and Track Record: Evaluate their past experiences, success stories, and the industries they have worked in.
  3. Communication and Collaboration: Effective communication and the ability to collaborate with existing team members are crucial.
  4. Contract and Expectations: Clearly define the terms of engagement, expectations, and deliverables in the contract.
  5. Integration with the Team: Consider how the outsourced CMO will integrate with your existing team and processes.
  6. Long-term Strategy: Ensure that the strategies implemented by the outsourced CMO are sustainable and align with long-term business goals.


An outsourced CMO can be a strategic addition for businesses looking to enhance their marketing efforts without the overhead of a full-time executive. This arrangement allows companies to leverage expert knowledge and skills on a more flexible and cost-effective basis. However, it’s important to carefully select a professional whose experience and approach align with the company’s specific needs and culture.


Branding Marketing News and Politics


A “Call to Action” (CTA) press release is a specific type of press release that not only informs the audience about a newsworthy event, product, or service but also includes a direct appeal or instruction to the reader to take a specific action. This approach is designed to motivate immediate response or engagement from the target audience. Here’s what typically characterizes a Call to Action press release:

Key Elements of a Call to Action Press Release

  1. Newsworthy Content: Like any press release, it should present information that is of interest to the media and its audience, such as a new product launch, a significant company milestone, an upcoming event, or an important announcement.
  2. Clear and Direct CTA: The Call to Action is the most crucial element. It should be clearly defined, compelling, and easy for the reader to act upon. Examples include visiting a website, registering for an event, downloading a resource, or making a purchase.
  3. Strategic Placement: The CTA should be prominently placed, often at the end of the press release, but it can also be integrated within the body of the text for greater emphasis.
  4. Urgency: To prompt immediate action, the CTA often includes elements of urgency or scarcity, such as limited-time offers, exclusive deals, or deadlines.
  5. Relevance and Value: The CTA should be directly related to the content of the press release and offer clear value to the reader. This ensures that the action feels like a natural next step after reading the information.
  6. Persuasive Language: Using persuasive and action-oriented language helps to motivate the reader to respond.

Purpose and Effectiveness

  • Marketing and Promotional Tool: This type of press release is often used as a marketing tool to drive specific customer actions, making it a blend of traditional public relations and direct marketing.
  • Measurable Outcomes: The effectiveness of a Call to Action press release can often be measured more directly than traditional press releases, through metrics like website visits, sign-ups, downloads, or sales.
  • Target Audience Engagement: It’s designed to engage the target audience more interactively, moving them from passive readers to active participants.

Best Practices

  • Alignment with Goals: The CTA should align with the broader marketing and communication goals of the organization.
  • Clarity and Simplicity: The action you want readers to take should be clear and easy to accomplish.
  • Value Proposition: Explain the benefits of taking the action.
  • Follow-up Strategy: Have a plan for following up with those who respond to the CTA.

In summary, a Call to Action press release is a strategic communication tool that goes beyond informing the audience—it actively encourages them to engage in a specific way, thereby serving as an effective bridge between public relations and direct marketing.

Help A Reporter Out

As a business looking to use Call To Action press releases you will need to find a way to help your local or national reporters help you help them. Reporters some times have many deadlines and stories needing supporting validation or an expert to use for their story, and if you help the reporter by providing good content and validation, you helped a reporter out, which may give you not only access to them and their platform but they may work with media outlets that are syndicated and you may get your CALL TO ACTION PRESS RELEASE and story our across their platforms as well. Earnd media is priceless!

Earned Media Value

Earned Media Value (EMV) is a metric used in marketing and public relations to estimate the value of publicity gained through promotional efforts that are not paid media (like advertising) or owned media (like a company’s website or newsletters). It represents the equivalent cost if that exposure had been bought as an advertisement. Here’s a detailed breakdown:

Understanding Earned Media

  1. Definition: Earned media includes any content about a brand that has been created by someone other than the brand itself. This could be press coverage, social media mentions, reviews, blog posts, or any other type of content generated by third parties.
  2. Sources: It typically comes from public relations efforts, word of mouth, organic social media interactions, customer reviews, and other forms of media exposure that a company hasn’t paid for directly.

Calculating Earned Media Value

  1. Approaches: There are various methods to calculate EMV, and the approach can vary based on the type of media and the objectives of the measurement. Common methods include:
    • Advertising Value Equivalency (AVE): Estimating how much it would cost to buy the same amount of space or time in advertising.
    • Social Media Metrics: Using social media analytics, such as the number of shares, likes, or the potential reach of posts.
    • Custom Metrics: Some organizations develop their own formulas based on factors like brand sentiment, depth of engagement, or conversion rates.
  2. Challenges: EMV is a subjective metric and can be challenging to quantify accurately. The true value of earned media often includes intangible benefits like increased brand credibility and consumer trust.

Importance of Earned Media Value

  1. Cost-Effectiveness: Earned media is often seen as more cost-effective than paid advertising since it relies on organic spread and credibility.
  2. Brand Reputation and Trust: Earned media can significantly enhance brand reputation, as it often comes from credible third-party sources.
  3. Measuring ROI: EMV helps in estimating the return on investment (ROI) for public relations and other non-paid media efforts.
  4. Strategic Planning: Understanding EMV can guide marketing and communication strategies, showing where efforts are most effective.


  • Not a Precise Science: Calculating EMV accurately is challenging, as it’s hard to assign a dollar value to metrics like consumer trust or brand reputation.
  • Varied Interpretations: Different organizations may use different methods to calculate EMV, making comparisons difficult.

In summary, Earned Media Value is a useful tool for gauging the effectiveness of public relations and other non-paid promotional activities. It helps in understanding the value of organic and third-party endorsements in terms of potential advertising costs. However, it’s important to use EMV as part of a broader set of metrics and understand its subjective nature.

Even though it is not a precise science, earned media management companies and consultants have connections and access to those who write the stories, and can help you get placement in their sphere of influence, providing HUGE VALUE to your Call TO Action Press Release. You may also have such an important CTA that direct pitching may be the route you need to take for your media and press success!

Direct Pitching Service, Consultants and Companies

Direct pitching in the context of public relations, marketing, and media relations refers to the process of directly contacting journalists, editors, bloggers, influencers, or media outlets to propose a story idea, product, event, or piece of content. It’s a targeted approach to gain media coverage or publicity. Here’s an overview of the process and key considerations:

Key Components of Direct Pitching

  1. Targeted Outreach: Identifying and reaching out to specific individuals or media outlets that align with your story, audience, or brand.
  2. Personalized Communication: Crafting a personalized message for each recipient, highlighting the relevance and value of your story to their audience.
  3. Press Release or Media Kit: Providing a well-written press release or a comprehensive media kit that includes all necessary information about the story, product, or event.
  4. Follow-Up: Following up with the contacts to ensure they received the pitch and to address any questions or additional information they might need.

Effective Strategies for Direct Pitching

  1. Research: Understand the media outlet, the type of content they publish, and the interests of their audience. Know the journalist’s or influencer’s beat and previous work.
  2. Relevance: Ensure that your pitch is relevant to the recipient’s area of coverage. Tailor the pitch to show how it fits their audience’s interests.
  3. Clear and Concise Message: Keep your pitch concise and to the point. Clearly state why your story is important and what makes it unique or newsworthy.
  4. Timeliness: Align your pitch with current trends, events, or news cycles when applicable.
  5. Building Relationships: Foster ongoing relationships with media professionals, rather than reaching out only when you need coverage.
  6. Professionalism and Courtesy: Be respectful of the recipient’s time and deadlines. Be professional in all communications.
  7. Multimedia Elements: Include high-quality images, videos, or graphics if they enhance your story and are relevant to the outlet’s format.
  8. Exclusivity: Sometimes offering an exclusive story to a particular journalist or outlet can increase your chances of getting coverage.
  9. Follow-Up Respectfully: If you don’t get a response, a respectful follow-up can be effective, but avoid being overly persistent.

Common Challenges

  • Getting Noticed: Due to the high volume of pitches media professionals receive, standing out can be challenging.
  • Rejection or No Response: Not all pitches will be successful. It’s important to be prepared for rejections or no responses.


  • Public Relations: Used by PR professionals to get coverage for their clients.
  • Marketing: To promote products, services, or events.
  • Startups and Small Businesses: For gaining visibility and reaching a wider audience.

Direct pitching is a key tool in the arsenal of public relations and marketing professionals. It requires skill in crafting a compelling message, understanding the media landscape, and building professional relationships. When done effectively, it can lead to significant media coverage and contribute greatly to a brand’s visibility and credibility.

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