C-Suite Network

Category: Human Resources

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Best Practices Human Resources Management Parenting Personal Development

Employing Your Children

As the IRS website states: “One of the advantages of operating your own business is hiring family members.” That family member can be a spouse, sibling, parent, or even a child (between the ages of 3-18). In fact, while hiring a child may not seem like a top- of-mind move for many businesses owners, if you play by the rules there can be a surprisingly broad array of tax benefits to doing so!

With the Tax Cuts and Jobs Act increasing the Standard Deduction up to $12,200.00 (in 2019), children employed in a family business can earn that much in income and enjoy a zero-tax rate on their income. In addition, many states will also permit children employed in the business to avoid unemployment (FUTA) taxes and children working for their parents’ sole proprietorship, partnership, or LLC, may also avoid employment (FICA) taxes as well , which can be a material tax savings for many families, especially those with high-income parental business owners. This allows you to reduce the amount of income you need to take home personally by $12,200.00 per child which results in paying less in personal taxes.

Furthermore, employing a child in the business also creates earned income that can qualify the child to make a Roth IRA contribution, and/or qualify the child for other employee benefits. This means that you can take $6,000.00 of the $12,200.00 and place it in a Roth IRA, which will grow completely tax free until your child is able to withdraw it at the age of 59.5 years of age. Just one of the many ways to create Generational Wealth.

With the remaining $6,200.00, it can be put into a children’s bank account with parental control and used to cover things like, Sports, Band, Dance, and other hobbies your child or children may enjoy. When you personally cover these expenses, they are not tax deductible to you as an individual. 

Although the caveat is that employing a child in the business still requires that he/she d o bona fide, age-appropriate work in the business for a “reasonable” wage. The work must also comply with the Federal Fair Labor Standards Act (FLSA) rules which fortunately are flexible for parents employing their children in their own wholly-parental-owned business and state child labor laws as well. 

Let me qualify the above. If your LLC or Corporation is taxed as a “C” Elected or “S” Elected company, you will need to withhold taxes just like any other employee. 

Let’s discuss how you can implement this in your business, contact our offices at 775-384-8124 or send an email to contact@controllersltd.com 

Much Success, 

Scott L. Arden, CEO 

Controllers, Ltd. 

www.controllersltd.com 

Categories
Human Resources Parenting Personal Development Skills

5 Mindfulness techniques you can use with your kids

What is mindfulness? If it’s something you have never tried before, it’s a way of focusing your awareness on the present moment. And at the same time, you calmly acknowledge and accept your feelings, thoughts, and bodily sensations. It’s used as a therapeutic technique. So right now, it’s something that can really help you stay calm as we deal with all the uncertainty around us.

Mindfulness has lots of amazing benefits. From decreasing your stress to improving your mood. It can also help with emotional regulation. And that’s not just for adults. Your child can experience these benefits, as well. However, you are no doubt thinking, ‘Get my kids to sit down and meditate? Are you crazy?’ Well, there are ways you can help your children be mindful. You just have to make it fun.

While your kids don’t have the same stresses as adults, they often don’t connect with their feelings. With all the activities they do and the time they spend on their phones and tablets, they are often mindlessly going through the day. This means the only time they are checking in with themselves is when they have a tantrum or meltdown. And that leads to you being even more stressed out than you were before.

Mindfulness can help your children check in with their emotions and recognize them. Research shows that practicing mindfulness with children helps them increase their focus, decrease stress and anxiety, and can enable positive prosocial behavior. It can also be a great way to connect with your child and find a moment of tranquility. And they can be few and far between right now.

Here are five great ways you can introduce mindfulness to your children. And you will both reap the rewards.

5 Easy Mindfulness Techniques For Your Kids

  1. Breathing exercise

Meditation is essentially about sitting down and focusing on your own breath. What does it feel and sound like? Now your child might struggle with sitting still for longer than a matter of seconds. How do you combat that? You can use colorful pillows and play some soft music to create an atmosphere of calm and love. This will also get them interested. You can ask them to pretend they can smell something really nice, like flowers or a cake. As they take a deep breath in, they can then pretend to blow out candles or a ‘dandelion clock’ as they breathe out. Ask your child to think about their tummy rising and falling. Start by keeping it short, aim for 10. Then you can increase the time.

  1. Notice 5 things around you

When you consciously notice the world around you, it can help bring you back to the present. This is very helpful when you are feeling overwhelmed by stress or emotion. Noticing five things you can see brings you back to the present.

You can turn this into a game for your kids. Sit down with your child wherever you are and explain you want to play the “notice five things” game. Then you call out five things you can see around you, and ask your child to try it too. Then you can explain this can help if they are ever feeling upset. You can also try saying, noticing five things you can hear.

This game brings your child back to the now. It works really effectively if your kids are already relaxed and ready to learn. With regular practice, your child will soon be calling on this tool to help with stress or losing control.

  1. Encourage your child to embrace all their feelings

No matter how hard you try to keep your children calm, they w

ill, at some point, throw a tantrum. Mindfulness can enable them to learn how to accept their feelings without judgement. As a parent, you need to set an example in this.

Of course, if your child is in the middle of the grocery store screaming blue murder, you are just as upset as they are. So easier said than done. But if you try and see past their behavior, acknowledge your reaction, take some deep breaths yourself, that is the first step to calming everything down.=

Don’t try and get them to do meditative breathing while they are throwing a hissy fit. This will not go down well! And it won’t work. Instead, wait until they have calmed down a little. Then talk to them about their feelings, and the unmet needs behind those feelings. You can then do some breathing and discuss how you can both look at solutions for dealing with it the next time. And there will be more than likely, next time!

  1. Drop anchor

In this exercise, you stand across from your child. Stand with your feet firmly on the floor around shoulder-width apart, and show them how to do it. Then demonstrate how to push down through your feet so you can feel the ground steady beneath you. Ask, ‘How do your leg muscles feel when you push down?’

Then ask your child to tune in to different parts of their body

, starting with the head. Ask, “How does it feel?’ You work down through the whole body so your child can feel the weight of gravity connecting them to the earth.

Once you have done that together, ask what they can notice around them. This is essentially a way of linking back to the earth around you and feeling more grounded in the present.

  1. Silence game

The silence game has been practiced in Montessori classrooms around the world for many years. This mindfulness practice asks children to be as quiet as they can. And it’s not just with their voices, it’s with their bodies as well. It’s good to aim for a minute, to begin with, asking kids to be as quiet and still as they can.

When the game ends, speak in a soft voice and ask your kids what they heard or saw while they experienced the quiet. Then ask them to keep that calm, peaceful feeling during their next activity, and if they can for the rest of the day.

In conclusion, these simple games and activities are an excellent way for you and your child to connect differently. They will help them build tools to center themselves when they feel stressed or out of sorts.

Mindfulness is a way you and your child can experience calm to

gether. It will also alleviate those feelings of nervousness and anxiety, which we are all dealing with during the coronavirus.

Don’t approach mindfulness with too many expectations. This means you’re living in the future, and mindfulness is about the present.

But if you encourage your child to embrace these methods, they will also start learning the necessary tools to self-regulate. If you practice regularly, your kids will feel happier and more peaceful. And so will you.

Love and Blessings,

Katherine Sellery

PS: It’s a crazy time of year – the overstimulation, the weather changes, the time off from school. Read my entry on how to introduce structure to your children’s life if you are dealing with chaos. Click on the link here now.

 

Categories
Best Practices Culture Human Resources Women In Business

Happy Valentine’s Day from CPR!

Valentine’s Day is one of my favorite holidays! I long for the days when my children were little, and I would send them to school dressed in red, with little cards for each classmate in hand. I love the energy, the decorations, and the spirit of meeting others with love. Most of all, I love how I can jump right from my Chinese New Year celebrations into Valentines day!

My Conscious Parents from the US or EU may not know this, but the final day of the Chinese Lunar New Year is celebrated very similarly to the western holiday we know as Valentine’s Day. Young women, in hopes of finding a sweetheart after a week of Lunar New Year festivities, walk their neighborhoods and admire the many decorative lanterns strung about. As an expat in Hong Kong the past 30+ years, I had the honor of celebrating this beautiful holiday many times, and still hold it’s traditions tight to this day.

For families, Valentine’s Day is a chance to find your own traditions, and an excellent opportunity to practice meeting each other with love. This season often reminds me of Marshall Rosenberg’s rendition of “See Me Beautiful”, a heartfelt song that pleads for love in spite of imperfection. How timely Dr. Rosenberg’s message is for the parenting work that we do! May we all celebrate not only the unconditional love of our significant others but of our children, our families and our communities.

See me beautiful, look for the best in me

That’s what I really am and all I want to be

It may take some time

It may be hard to find

But see me beautiful

See me beautiful, each and every day

I hope these holidays inspire you to relish new beginnings and see the beauty in everyone.

From the bottom of my heart, wherever you are in the world: Happy Valentine’s Day!

Love and Blessings,

Katherine

PS Honored to be a guest on Natasha Graziano’s show – one of the most generous, pure hearted and supportive people I’ve ever met! Check out the episode here!

 

Categories
Culture Growth Health and Wellness Human Resources Leadership Personal Development

Is Your Teen Rebelling, Resisting, and Retaliating?

Is your teenager’s defiant behavior ruling your family life?

The teenage years are challenging, leaving many parents and caregivers at a loss. But in fact, there’s a perfectly legitimate explanation for their behavior. During adolescence, humans begin developing their prefrontal cortex—the part of the brain responsible for making judgments, weighing pros and cons, and managing emotional responses.

This critical part of the brain continues developing until the mid-20s, making it difficult for teenagers to think critically and manage their moods. Research even shows that teens often misread cues and facial expressions…and are more likely to interpret them as being shocked or angry.

Yikes! Combined with the flood of new hormones coursing through their bodies, it’s no wonder your teen walks around constantly sighing, rolling their eyes, and slamming doors!

17

Understanding the Three Rs

According to child psychologist Dr. Louise Porter, who I co-authored the Guidance Approach to Parenting with, 75% of family disruptions result from what Dr. Thomas Gordon called the Three Rs: Resistance, Rebellion, and Retaliation.

When your child refuses to walk beside you at the mall, they’re resisting. When they go to a party instead of doing their homework, they’re rebelling. When they’re aggressive with their siblings because they feel misunderstood, they’re retaliating.

Teens’ defiant behavior is a reaction to power and control being imposed over them and is the classic activation of those 3Rs mentioned above. The lack of control over their emotions and bodies, combined with their legitimate need for self-direction and autonomy that is thwarted by many parents, causes them to “act out.”

As parents, we owe it to our teenagers to practice empathy and do our best to understand where they’re coming from. To combat normal but challenging behaviors, we have to give them the autonomy they crave while still ensuring their safety and well-being

18

7 Practical Tips for Managing Your Teen’s Behavior

The 3Rs can be eliminated by using the Guidance Approach to Parenting.  The reason the 3Rs surface is that controlling discipline activates them. The way to prevent them from surfacing is to never activate them in the first place. My TEDx talk, “The Rebellion is Here: We Created It and We Can Solve It,” has more detail about how the process works.

These practical tips can make a world of difference: 

1. When tempers rise, disengage. If your teen is defensive or upset, postpone heavy conversations for a later time. Give them space to calm down and think things over. You’ll benefit from this space, too.

2. Set age-appropriate guidelines. Give your teenagers the independence they crave, setting age-appropriate guidelines. What’s reasonable for a 13-year-old is probably too restrictive for a 16-year-old, so use your judgment and be open to feedback. Create solutions together, seeking clarity so everyone’s on the same page: “So are you saying you would feel better if I let you do your own thing from 2-5 pm on Saturdays, as long as you tell me where you’re going and with whom?”

3. Find common ground. Connect with your child by finding activities you both enjoy. Watch a movie together, go get ice cream, or play a favorite sport. Engaging in shared interests fosters a positive environment for meaningful connection. If your teen starts opening up about their life, listen and invite them to tell you more! Be careful not to use the 12 roadblocks to communication or will go awry!

Is Your Teen Rebelling, Resisting, and Retaliating

4. Respond, don’t react. When your teenager confides in you for the first time about, say, a boy they’re interested in, resist the urge to freak out! Drop the “my baby” perspective and be as objective as you can. Give advice like you would to a friend, assuring your teen that they can talk to you about anything—even the uncomfortable stuff.

5. Avoid phrases like “You never” and “You always.” Nothing sparks defensiveness more than the words “never” and “always.” Reframe your language to be non-accusatory. Instead of, “You’re always late for school!” say “I’ve received some reports about lateness from your school; is everything okay?”

6. Respect their privacy. With so much happening in their minds and bodies, teens can be extremely self-conscious about, well, everything. Respect their budding sense of self. That means no snooping in bedrooms, phones, laptops, or social media. Build trust with your teen, and they’ll feel empowered to tell you what’s going on.

7. Help them understand the changes in their body. Teens are better equipped at handling physiological changes when they’re fully aware of what’s happening. If they don’t want to talk to you about these changes, enlist the help of a trusted family member, friend, or counselor.

As your teenager navigates this complex period in their lives, it’s critical for parents to provide the support they desperately need.

Still feeling daunted? Parents need support, too! Our private FB community can help you chart these churning waters. Join us inside the Facebook Group for Tuesday Tips for Parents, Tuesdays at 6:10 pm PST. Our team of coaches streams in live every week to answer all your parenting questions.

Categories
Growth Human Resources Personal Development

The Humor Advantage: Five Keys to Effectively Using Humor That Can Help You Laugh All the Way to the Bank.

Can more funny equal more money? Without question. There truly is a bottom-line advantage to leveraging your humor resources and branding your business with humor. Here are five guiding principles to help you and your business laugh all the way to the bank.

1. First, Do No Wrong

Great advice for doctors or would-be corporate jesters. Make sure the humor you use in your branding laughs with people, not at people. Laugh at yourself, not in a, “I’m a loser” kind of way, but in a way that lets people know you don’t take yourself overly seriously. Stay clear of political, ethnic, gender or sex-based humor. Remember that having permission to use more humor at work is not permission to act like a jerk. It doesn’t give you license to offend or humiliate people, or disparage their character. It’s about being more human, having a bigger heart, and demonstrating greater humility.

The number one fear corporate clients express about using humor at work is that it will invite all manner of obnoxious behaviors eventually leading to lawsuits. Yet, companies such as the Las Vegas based online shoe retailer Zappos, that embrace an enormous amount of fun and humor in their workplace, rarely – if ever – experience anyone crossing the proverbial humor line. Why? Because the style of humor employees use reflects their culture. If you create a respectful workplace culture, as Zappos has done, then the humor will remain respectful.

2. Be Authentic

Humor can break down barriers and build trust, provided the humor used creates and reflects authenticity. As Jerry Seinfeld once said, “The whole object of comedy is to be yourself. The closer to that you get, the funnier you will be.” This applies at a corporate level as well. Customers are savvier than ever and more cynical than ever. They’ll see through half-hearted attempts at humor that seem to be nothing more than manipulative and insincere window dressing. The need for authenticity applies to leaders and employees as well.

The Canadian airline WestJet, modelled after Southwest Airlines, understands the importance of authentic humor. As with Southwest Airlines, flight attendants and pilots at WestJet Airlines are encouraged to bring their personalities to work and to use humor when delivering announcements, but with one large caveat: Be your authentic self. The last thing WestJet wants (or their passengers, for that matter) is a flight attendant pretending to be funny or feeling forced to sing a rap song when they aren’t comfortable doing so. But allowing employees to be their authentic selves and use their own style of humor while delivering great service is what has helped WestJet and Southwest Airlines soar to success.

3. Be Congruent With Your Brand

The humor you use at a corporate level must fit your style. It needs to be congruent with your brand. if you have a classy brand, then your humor, for the most part, should be classy. If you want to be known as an edgy company, then use edgy humor.

Kentucky’s Big Ass Fans, for example, uses a fair amount of edgy humor on its website, which seems appropriate given their name (even though the ass they speak of is a donkey). Their name generates controversy, which Big Ass Fans uses to their advantage by including some of the hate mail they receive on the kudos section of their website. They even have a hilarious video that pokes fun at the entire controversy. It’s edgy humor befitting a company that has embraced an edgy name, but the humor they get away with wouldn’t be appropriate for a more family-friendly or conservative business. Make sure the humor you use contributes to and reflects the brand image you want to project.

4. Be Relevant

The more the humor you use at your workplace is relevant to your business, the more memorable and effective it will be. Humor for the sake of humor can be a fabulous tool, but relevant humor that ties into your unique challenges, issues, products, local attractions, branding, and industry is far more effective.

The Dirty Laundry winery is one of my favorite wineries in British Columbia’s Okanagan Valley. The name comes from an historic Summerland laundry that reportedly housed a brothel, earning the business the nickname “The Dirty Laundry”. It’s a playful, fun name that invites a lot of humor – and the key to their branding success is that they keep the humor relevant to their name and theme. So the winery’s logo features a red-hot iron with images of women in the steam; their tagline reads: “The Okanagan’s Dirty Little Secret”. Their newsletter is called Laundry Lines, and their welcome sign resembles a giant sheet hanging on a clothesline. The entrance gate posts are giant clothes pegs. The tasting room/gift shop is reminiscent of an old-fashioned bordello (not that I’d know what one looks like) complete with lingerie strewn about the display cases. They sell products such as pink stiletto wine bottle holders. And of course their wine names include such gems as, “A Secret Affair,” “Naughty Chardonnay,” and “A Girl in Every Port.” Even the descriptions of the wine are playfully suggestive.

The more relevant the humor, the more likely it is to reinforce and strengthen your brand, your image, and your products.

5. Embrace a Spirit of Fun

Beryl Health is a call center company that has built a wildly successful business with an employee turnover rate that’s the envy of their competitors. The key to their success has been to focus relentlessly on nurturing a positive and fun culture. Who, after all, wouldn’t want to work in a company where the human resources manager has the alternative job title The Queen of Fun and Laughter? Beryl embraces a fun culture that starts at the very top, with CEO Paul Spiegelman. And yet, Spiegelman admits to being an introvert, and not a particularly funny person. “I’ve come to learn that it’s not about being funny, but about encouraging and creating a culture that embraces a spirit of fun.”

Ultimately, using humor effectively to brand your business is about embracing a spirit of fun rather than trying to be funny. Embracing a spirit of fun suggests a lightness, a willingness to play, and a spirit of inclusiveness.

Michael Kerr is an international business speaker who travels the world researching, writing, and speaking about inspiring workplace cultures and the use of humor in business to drive success. His latest book is called, The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank

Categories
Growth Human Resources Personal Development

Executive Briefings: Intersection of Leadership and Social Media

By Thomas White for Huffington Post

In my work, I meet business leaders from all over the world who have advice, stories and personal tips to provide. I sit down with these leaders to give them the opportunity to provide current business advice and give a glimpse to their personal stories as a business leader.

I recently sat down with Rob Harles, Head of Social Business & Collaboration at Accenture Interactive. Rob joined Accenture from Bloomberg LP in New York where he was Global Head of Social Media responsible for developing and managing Bloomberg’s social media strategy and initiatives worldwide.

As a leader in social media for a long time, both at Bloomberg and now Accenture, what changes do you see in what expectations customers have of companies?

Customers have higher expectations than they’ve ever had. Social has acted as a catalyst for people to express their views, support, lack of support for brands, and what they expect brands to do, to live up to their promise. Only ten to fifteen years ago you wouldn’t have been able to do that. Brands were lucky enough to be able to tell you what they stood for and hope you believed it. Now you have to prove it, and social is acting as that catalyst.

We call it the ultra-transparency situation, and it affects how companies engage with customers. How would you describe this phenomena?

The phenomenon with social is really about people wanting to feel that they matter, and they want to be able to express that. It’s been around since the dawn of time, when we were just a nation of shopkeepers. As we grew and had to come to terms with the challenges of scaling businesses, we got more and more distant from our customers. The result was that we had to do standalone market research at a set point in time just to see where people’s needs or demands were going or how they felt about us. Now that’s changed. It’s 24/7. They’re telling you exactly what they need. They’re telling you exactly how they feel. Sometimes they’re telling you the extremes of that because there is less of a filter.

What do you see in the next five years? How is social media going to change as a medium, and how is it going to change the way we do business?

The advantage of real-time information is that we are addressing people’s issues faster. We are being more responsive. Organizations and brands are using the insights that come out of social to improve themselves, and that’s a good thing. But with that always comes challenges. This is where organizations go off the rails. At Accenture Digital, what we’re seeing is that companies are almost too ready to take data and do something with it and not really think about the implications. Also, it comes with the challenge of where do you draw the demarcation line in terms of privacy? How do you think about protecting the rights of your employees or the rights of your customers? There isn’t a day that goes by when there isn’t a headline about something like this. It’s creating great opportunities on the one hand, but it’s also creating a lot of challenges in terms of sensitivity and the law. Eventually we find our path. Eventually we figure out the right way to do something and sometimes we only do that by making mistakes. Sometimes the consequences of those mistakes are actually quite precious, but it still makes us better.

Let’s shift gears. As a leader, what are the traits that you most admire in other leaders?

Everybody is different. That’s the thing that I’ve recognized, and good leaders recognize that. We’re a little bit more open than we’ve ever been and don’t self-edit as much. Great leaders are ones who have a vision and are willing to be tenacious enough to drive that forward. An example would be if you say you want to have an innovative culture. It’s another thing to actually create an innovate culture. Great leaders are ones who are a little more flexible than they’ve ever been, but have great vision and can really motivate people to bring more than what they’re just asked to do. It’s like a puppy dog scenario. I love it when people come to me and they have an idea, it might not be a perfect idea, but it’s a start. They’re thinking. The worst situation is where you stifle that.

Along your way to becoming the leader that you are today, who has inspired you, and what about them inspired you?

I have to pay homage to some of the great thinkers and entrepreneurs that we’ve had in just the last few decades. Whether it’s Bill Gates, or Steve Jobs, or Steve Wozniak and many more. In so many ways they represent the unique American spirit of trying to do something that no one has done before. It’s high risk. I admire the people who are the unsung heroes who have tried something and it hasn’t worked. Most entrepreneurs, if they’re really honest, will tell you, “So much of our success is built not just on hard work or creativity.” But their little secret is luck and being able to see it and take advantage of it and run with it. Not everyone has that luck, but they have all the other things. Sometimes those unsung heroes drive us forward through the missed opportunities and the failures just as much as those who we venerate. I like to see people, generally, who try things and are okay with failing and picking themselves up, learning from it, and moving to the next thing.

Categories
Growth Human Resources Personal Development

The Humor Advantage: Five Keys to Effectively Using Humor That Can Help You Laugh All the Way to the Bank.

Can more funny equal more money? Without question. There truly is a bottom-line advantage to leveraging your humor resources and branding your business with humor. Here are five guiding principles to help you and your business laugh all the way to the bank.

1. First, Do No Wrong

Great advice for doctors or would-be corporate jesters. Make sure the humor you use in your branding laughs with people, not at people. Laugh at yourself, not in a, “I’m a loser” kind of way, but in a way that lets people know you don’t take yourself overly seriously. Stay clear of political, ethnic, gender or sex-based humor. Remember that having permission to use more humor at work is not permission to act like a jerk. It doesn’t give you license to offend or humiliate people, or disparage their character. It’s about being more human, having a bigger heart, and demonstrating greater humility.

The number one fear corporate clients express about using humor at work is that it will invite all manner of obnoxious behaviors eventually leading to lawsuits. Yet, companies such as the Las Vegas based online shoe retailer Zappos, that embrace an enormous amount of fun and humor in their workplace, rarely – if ever – experience anyone crossing the proverbial humor line. Why? Because the style of humor employees use reflects their culture. If you create a respectful workplace culture, as Zappos has done, then the humor will remain respectful.

2. Be Authentic

Humor can break down barriers and build trust, provided the humor used creates and reflects authenticity. As Jerry Seinfeld once said, “The whole object of comedy is to be yourself. The closer to that you get, the funnier you will be.” This applies at a corporate level as well. Customers are savvier than ever and more cynical than ever. They’ll see through half-hearted attempts at humor that seem to be nothing more than manipulative and insincere window dressing. The need for authenticity applies to leaders and employees as well.

The Canadian airline WestJet, modelled after Southwest Airlines, understands the importance of authentic humor. As with Southwest Airlines, flight attendants and pilots at WestJet Airlines are encouraged to bring their personalities to work and to use humor when delivering announcements, but with one large caveat: Be your authentic self. The last thing WestJet wants (or their passengers, for that matter) is a flight attendant pretending to be funny or feeling forced to sing a rap song when they aren’t comfortable doing so. But allowing employees to be their authentic selves and use their own style of humor while delivering great service is what has helped WestJet and Southwest Airlines soar to success.

3. Be Congruent With Your Brand

The humor you use at a corporate level must fit your style. It needs to be congruent with your brand. if you have a classy brand, then your humor, for the most part, should be classy. If you want to be known as an edgy company, then use edgy humor.

Kentucky’s Big Ass Fans, for example, uses a fair amount of edgy humor on its website, which seems appropriate given their name (even though the ass they speak of is a donkey). Their name generates controversy, which Big Ass Fans uses to their advantage by including some of the hate mail they receive on the kudos section of their website. They even have a hilarious video that pokes fun at the entire controversy. It’s edgy humor befitting a company that has embraced an edgy name, but the humor they get away with wouldn’t be appropriate for a more family-friendly or conservative business. Make sure the humor you use contributes to and reflects the brand image you want to project.

4. Be Relevant

The more the humor you use at your workplace is relevant to your business, the more memorable and effective it will be. Humor for the sake of humor can be a fabulous tool, but relevant humor that ties into your unique challenges, issues, products, local attractions, branding, and industry is far more effective.

The Dirty Laundry winery is one of my favorite wineries in British Columbia’s Okanagan Valley. The name comes from an historic Summerland laundry that reportedly housed a brothel, earning the business the nickname “The Dirty Laundry”. It’s a playful, fun name that invites a lot of humor – and the key to their branding success is that they keep the humor relevant to their name and theme. So the winery’s logo features a red-hot iron with images of women in the steam; their tagline reads: “The Okanagan’s Dirty Little Secret”. Their newsletter is called Laundry Lines, and their welcome sign resembles a giant sheet hanging on a clothesline. The entrance gate posts are giant clothes pegs. The tasting room/gift shop is reminiscent of an old-fashioned bordello (not that I’d know what one looks like) complete with lingerie strewn about the display cases. They sell products such as pink stiletto wine bottle holders. And of course their wine names include such gems as, “A Secret Affair,” “Naughty Chardonnay,” and “A Girl in Every Port.” Even the descriptions of the wine are playfully suggestive.

The more relevant the humor, the more likely it is to reinforce and strengthen your brand, your image, and your products.

5. Embrace a Spirit of Fun

Beryl Health is a call center company that has built a wildly successful business with an employee turnover rate that’s the envy of their competitors. The key to their success has been to focus relentlessly on nurturing a positive and fun culture. Who, after all, wouldn’t want to work in a company where the human resources manager has the alternative job title The Queen of Fun and Laughter? Beryl embraces a fun culture that starts at the very top, with CEO Paul Spiegelman. And yet, Spiegelman admits to being an introvert, and not a particularly funny person. “I’ve come to learn that it’s not about being funny, but about encouraging and creating a culture that embraces a spirit of fun.”

Ultimately, using humor effectively to brand your business is about embracing a spirit of fun rather than trying to be funny. Embracing a spirit of fun suggests a lightness, a willingness to play, and a spirit of inclusiveness.

Michael Kerr is an international business speaker who travels the world researching, writing, and speaking about inspiring workplace cultures and the use of humor in business to drive success. His latest book is called, The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank

Categories
Growth Human Resources Personal Development

Executive Briefings: Intersection of Leadership and Social Media

By Thomas White for Huffington Post

In my work, I meet business leaders from all over the world who have advice, stories and personal tips to provide. I sit down with these leaders to give them the opportunity to provide current business advice and give a glimpse to their personal stories as a business leader.

I recently sat down with Rob Harles, Head of Social Business & Collaboration at Accenture Interactive. Rob joined Accenture from Bloomberg LP in New York where he was Global Head of Social Media responsible for developing and managing Bloomberg’s social media strategy and initiatives worldwide.

As a leader in social media for a long time, both at Bloomberg and now Accenture, what changes do you see in what expectations customers have of companies?

Customers have higher expectations than they’ve ever had. Social has acted as a catalyst for people to express their views, support, lack of support for brands, and what they expect brands to do, to live up to their promise. Only ten to fifteen years ago you wouldn’t have been able to do that. Brands were lucky enough to be able to tell you what they stood for and hope you believed it. Now you have to prove it, and social is acting as that catalyst.

We call it the ultra-transparency situation, and it affects how companies engage with customers. How would you describe this phenomena?

The phenomenon with social is really about people wanting to feel that they matter, and they want to be able to express that. It’s been around since the dawn of time, when we were just a nation of shopkeepers. As we grew and had to come to terms with the challenges of scaling businesses, we got more and more distant from our customers. The result was that we had to do standalone market research at a set point in time just to see where people’s needs or demands were going or how they felt about us. Now that’s changed. It’s 24/7. They’re telling you exactly what they need. They’re telling you exactly how they feel. Sometimes they’re telling you the extremes of that because there is less of a filter.

What do you see in the next five years? How is social media going to change as a medium, and how is it going to change the way we do business?

The advantage of real-time information is that we are addressing people’s issues faster. We are being more responsive. Organizations and brands are using the insights that come out of social to improve themselves, and that’s a good thing. But with that always comes challenges. This is where organizations go off the rails. At Accenture Digital, what we’re seeing is that companies are almost too ready to take data and do something with it and not really think about the implications. Also, it comes with the challenge of where do you draw the demarcation line in terms of privacy? How do you think about protecting the rights of your employees or the rights of your customers? There isn’t a day that goes by when there isn’t a headline about something like this. It’s creating great opportunities on the one hand, but it’s also creating a lot of challenges in terms of sensitivity and the law. Eventually we find our path. Eventually we figure out the right way to do something and sometimes we only do that by making mistakes. Sometimes the consequences of those mistakes are actually quite precious, but it still makes us better.

Let’s shift gears. As a leader, what are the traits that you most admire in other leaders?

Everybody is different. That’s the thing that I’ve recognized, and good leaders recognize that. We’re a little bit more open than we’ve ever been and don’t self-edit as much. Great leaders are ones who have a vision and are willing to be tenacious enough to drive that forward. An example would be if you say you want to have an innovative culture. It’s another thing to actually create an innovate culture. Great leaders are ones who are a little more flexible than they’ve ever been, but have great vision and can really motivate people to bring more than what they’re just asked to do. It’s like a puppy dog scenario. I love it when people come to me and they have an idea, it might not be a perfect idea, but it’s a start. They’re thinking. The worst situation is where you stifle that.

Along your way to becoming the leader that you are today, who has inspired you, and what about them inspired you?

I have to pay homage to some of the great thinkers and entrepreneurs that we’ve had in just the last few decades. Whether it’s Bill Gates, or Steve Jobs, or Steve Wozniak and many more. In so many ways they represent the unique American spirit of trying to do something that no one has done before. It’s high risk. I admire the people who are the unsung heroes who have tried something and it hasn’t worked. Most entrepreneurs, if they’re really honest, will tell you, “So much of our success is built not just on hard work or creativity.” But their little secret is luck and being able to see it and take advantage of it and run with it. Not everyone has that luck, but they have all the other things. Sometimes those unsung heroes drive us forward through the missed opportunities and the failures just as much as those who we venerate. I like to see people, generally, who try things and are okay with failing and picking themselves up, learning from it, and moving to the next thing.

 

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Accounting Growth Human Resources Investing Management News and Politics Personal Development Technology

Is This the Beginning of the End for Wayfair?

It’s been a big week for retail…

Wayfair, the online home goods retailer, announced today it was laying off close to 900 employees. This comes after the company announced a hiring freeze back in May.

The layoffs represent about 5% of the company’s global workforce and 10% of its corporate team. 400 jobs are being cut in Boston alone at the company’s HQ).

This announcement came as an alarm to investors, causing the stock to plummet…

Wayfair’s Stock is Crashing…

For the first two years of the COVID-19 pandemic, the company was profitable. According to The Wall Street Journal, Wayfair’s stock fell by over 17% Friday morning.

Wayfair has been struggling to keep customers after a spike at the start of the pandemic. Earlier in August, Wayfair said it lost 24% of active customers since last summer.

Recent regulatory filings revealed that the job cuts will help Wayfair “manage operating expenses and realign investment priorities.”

CEO Niraj Shah wrote in an letter to employees that the layoffs were a “difficult decision” resulting from Covid-19.

“We were seeing the tailwinds of the pandemic accelerate the adoption of e-commerce shopping, and I personally pushed hard to hire a strong team to support that growth,” Shah wrote. “This year, that growth has not materialized as we had anticipated. Our team is too large for the environment we are now in, and unfortunately we need to adjust.”

 

Is This the Beginning of the End for Wayfair?

Wayfair had flourished at the beginning of the pandemic, when demand for inexpensive furniture and other home decor upgrades that it broke global supply chains and caused lengthy shipment delays.

But fast forward to the present economy, inflation has killed discretionary spending for  middle-income shoppers, who have pulled back their purchases to focus on paying for necessities like groceries, gas and rent. Wealthier customers have shifted their spending from furniture and other goods to travel and services. Mortgage rates have climbed significantly, cutting into demand for new homes as well (a key demographic for the company).

Overall, Wayfair posted a net loss of $378 million during the quarter. Wayfair’s shares have lost about 70% of their value since the start of the year. The layoffs will cost Wayfair between $30 million to $40 million for employee severance and benefits.

 

WATCH:

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Body Language Human Resources Management Negotiations Sales Skills Women In Business

“Never Again Be Vulnerable To Hidden Body Language Aggression“ – Negotiation Insight

“Reading body language accurately has many advantages. Detecting hidden aggression is one of them.” -Greg Williams, The Master Negotiator & Body Language Expert.

 

“Never Again Be Vulnerable To Hidden Body Language Aggression“

 

One member of a negotiation team said to the other, that meeting became ruckus quickly. At first, I couldn’t tell if the other side’s leader was being passive-aggressive, or if he perceived our proposals to be inappropriate or repulsive. But then, I knew he was upset by the body language gestures he emitted. They pointed towards outright aggression. That’s when I knew things were about to get ugly. What body language signs did you observe that indicated he was about to become aggressive, was the question asked by the man’s associate.

When someone’s about to become aggressive, do you know what signs to note? It’s essential to be able to understand the nonverbal and body language signals that indicate imminent hostilities. Doing so will allow you the time to deflect or redirect such efforts. Continue, and you’ll discover five body language signals that foretell pending aggression.

Blustering:

“I’m going to put my foot so far up your rear that it’ll come out of your mouth.” “Yeah! And what do you think I’ll be doing while you’re trying to put your foot up my rear?” Blustering occurs in many forms. When it’s verbal, it’s easy to see and understand. Because words are used to convey one’s sentiments, which decreases the misperception of one’s intent. But blustering also occurs through one’s body language. A person portrays it by puffing out their chest, extending the outreach of their arms on both sides, and even in the stance that slightly projects one foot slightly ahead of the other. In each instance, that person is positioning himself for the pending aggression that’s he’s considering. And, depending on how heated the environment, he may not be consciously aware of the behaviors he’s committing. And that’s why you should take note. By doing so, you’ll have the opportunity to temper his behavior before it reaches the point of uncontrollability.

Eyes:

Darting – When someone is agitated, and they begin quickly scanning the environment with their eyes, they’re in assessment mode. This gesture alone does not indicate pending aggression on this person’s behalf. But coupled with other signs such as flaring nostrils, protruding chin, and fist/hand flexing, darting eyes lends more credence to the probability that pending aggression is increasingly heightening.

Narrowing – When someone’s eye focus becomes narrow, they’re lending more emphasis on the subject of their attention. That means they’re blocking out other distractions to assess what they might do next to thwart the unpleasantness they’re experiencing. When you see someone narrowing their eyes on you, raise your awareness of their pending intent. They may be in the process of becoming aggressive.

Pupil Dilation – Pupil dilation is another silent display that someone exhibits when they get excited. Dilation can occur from the natural excitement one experiences from being in a pleasant environment too. But you can instinctively tell by someone’s demeanor if they’re happy or agitated. That’s also the insight to seek to determine if they’re becoming annoyed by an adverse action they perceive stemming from you.

 

Flaring Nostrils:

Nostril flaring is one of the most telling signs indicating pending aggression. A person flares their nostrils as a way to get more oxygen into their bloodstream. And in adverse situations, that can be the preparation leading to aggression. The more the person engages in that act, the more they’re preparing to become aggressive.

 

Chin/Jaw:

An outward thrust chin is a silent signal stating that the owner of the action is displaying his desire to take a portion of your space. Conversely, when people tuck their chin, they’re demonstrating the need to protect themselves. Thus, you should perceive the outward thrust of someone’s jaw as saying, I’m not afraid of you. If they take a step(s) towards you while displaying that gesture, they’re becoming more defiant and more aggressive. You can stand your ground or back up. If you hold your position, you’ll be stating with your action that you’re not afraid of them either  – now what? In either case, be aware of where tension resides and adopt the measure that’s best suited to combat it.

 

Hand/Fist:

Flexing – If you observe someone flexing their hand in a negative environment, it may be an indication that they’re attempting to loosen up to get more blood flowing to that part of their body.

Tightening – When someone becomes excessively exasperated, they stiffen their hands, which can turn into fists. Thus, while observing the beginning of someone’s hands flexing, note the moment when their hands turn into fists. A heightening in potential aggression has occurred at that moment. And the person may be a moment or so from lashing out at you.

 

Reflection:

Like a snake, you can observe the lynchpin behavior of someone that’s in the process of striking out at you. In the snake’s case, it emits signals through its rattle, warning you of pending danger. Then, if you don’t vacate the surroundings, he strikes you. The same is true of a human. Initially, he gives warning through his body language to get you to back off. And, if you’re persistent at making him feel uneasy, he’ll strike at you.

To avoid harm’s way, note the mentioned signs that lead to aggression. As soon as you sense a verbal or physical attack is imminent, become more observant about the pace of its escalation. And remove yourself from the environment if possible. If that’s not possible, adopt a posture that’s more or less threatening than what’s confronting you. And be aware of the effect this has on your nemesis. In some cases, it will cause him to increase his efforts. In other situations, it may be the form of de-escalation needed to subdue an explosive situation that’s in the making. Know the difference to determine the best action to adopt. Because the optimum word is control – and everything will be right with the world.

 

Remember, you’re always negotiating!

 

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

 

 

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