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Advice Best Practices Leadership Money

HABITS ARE NECESSARY FOR ACHIEVING YOUR GOALS, AND THEY CAN ALSO LIMIT YOUR SUCCESS WITH SELF-DESTRUCTIVE PATTERNS

Habits and practices may prevent you from achieving your goals.

Habits make us who we are, how we respond to the world, how we act in front of others, and how we think. And that’s not always a bad thing.

The importance of habits cannot be overstated. Why some habits/ patterns are needed:

You don’t have to concentrate on how to drive your car, so you can be on the lookout for danger while driving. You don’t have to think about how to walk, so you can focus on where you are going.

However, habits can also limit your success by keeping you stuck in self-destructive patterns.

More than likely, if you wish to achieve higher levels of success, you will need to drop some habits you have established up to this point.

Therefore, if you want to accomplish something that requires you to perform at a higher level, I strongly encourage you to drop these bad habits that aren’t serving you and develop new ones that align with what you want.

Do you have any habits that prevent you from achieving your goals?

Ask yourself these questions and be honest:

  • Are you late frequently?
  • Do you forget to return phone calls?
  • Do you stay up late and don’t get enough sleep?
  • Are you prone to breaking your promises?
  • Do you spend money that you don’t have?
  • If all your habits were productive, how would your life be?
  • If you ate healthy foods, exercised regularly, and slept enough.
  • How about saving money, avoiding credit cards, and paying cash for everything?
  • What if you overcame your fears and began networking with people in your field instead of procrastinating?
  • To stay on track to achieving your goals, how about creating a detailed plan broken down into monthly, weekly, and daily objectives?

Changing your habits may not be as hard as one thinks:

  • Make a list of all the habits that keep you from being productive or could negatively affect your future.
  • Choose better, more productive success habits and create a system to support them.

Follow these tips to make sure you follow through on your new habits:

  • Put up signs (yes, signs) to remind yourself to follow through.
  • Stay focused on your new habit with a partner. Talk to your partner five minutes a day, or every few days, to stay on track. 
  • Create consequences for failing to maintain your new habit. (Maybe a monetary amount, slightly painful,  for each offense to a charity.

The “no exceptions rule” is perhaps one of the most powerful ways to stay on track.

People don’t suddenly start living perfect lives overnight, and their habits play a significant role in enabling them to create the lives they want. It is up to you to decide whether to develop habits that lead you to create your ideal life or keep you anchored to your current circumstances.

Decide, commit, and watch your new life unfold. What are your thoughts?

For more Healthy Money Tips Listen to our PodCast “Money 911”

Meet with Kris Miller – Financial Fitness Strategy Sessions

https://healthymoneyhappylife.com/

Kris@HealthyMoneyHappyLIfe.com

(951) 926-4158

Categories
Best Practices Personal Development Technology

THE CHALLENGES AND SOLUTIONS OF A FINANCIAL DIGNITY ISSUE WITH A MUST HAVE PLANNING

“Getting up, Getting over, and Getting on. I want to show you how in under 10 minutes, you can be Getting On with… Financial Dignity. I will attempt to combine over 40 yrs experience helping others to achieve fiscal health upon divorce.

Two parts “the problems and some solutions for today and tomorrow. It has been said that “two can live as cheaply as one” what we have now for many is:  One will now live more expensively than two. What we have is a loss of economy of scale. We now have two residences, two separate health policies, and sets of everything from autos to flatware. Additionally, we lose multi-car insurance discounts; the list continues. These problems are on top of our country’s dismal economic future.

 A few years back, I heard this story. A couple went for a walk in the woods and deviated somewhat from the trail, where they happened upon an old wishing well. Intrigued, the wife went first tossing in a coin, and she made a wish and walked away. As she walked away, she heard a splash and turned. The husband was gone, she gasped, “Oh my god, I can’t believe it works.”

Another story this one is not funny: a man and a woman both earn the same income, have the same job titles, and have the same amount in their 401(k)s. Both work for progressive companies that treat different sexes equally; everything is identical. Who gets the bigger monthly pension check- the male? Why? Longevity women usually live longer and will collect for a more extended period. (Same reason men pay more than women for life insurance- they die sooner).

Must change all legal six must-have documents, inc beneficiary forms 401(k), etc. company and personally owned life insurance*

  1. Will
  2. Power of Attorney for financial
  3. Power of Attorney for healthcare  
  4. HIPAA release
  5. Medical directive
  6. Retirement plan beneficiaries

PICTURE

For future planning: 

Idea one: A 50-50 split may leave the women short when splitting assets. You must factor in retirement assets differently. (Ask how much these dollars will produce in income future) and most importantly. It would be best if you planned more safely for these assets much differently than when married.

Idea Two: Reduce taxes. It sounds basic, but we need to do three things:

  • Reduce current taxes
  • Plan future taxes 
  • Now for the critical part plan to use the tax saving to bolster your savings and retirement income. In others, words use Uncle Sam’s money for you. A big issue is avoiding and reducing taxes on your S.S. benefits.  

Idea Three:   Understand Social Security benefits, how, when, and on whom to collect. You can collect on an ex-spouse (if married for ten years). Did you know you can collect on both? They can be staggered in certain circumstances:  the Ex first, then your own, or you first, then the ex. It would be best if you planned to maximize this income, and the laws are complex.

Idea Four: use the “Old Age Roth,” which will ensure your later years are spent living with dignity and not relying on others. 

Idea Five: You must provide a lifetime income stream that CANOT be outlived.

Idea Six: use the Dollar Multiplier in everything you do. Get three dollars in value for every dollar. Like getting low or no cost Long term care coverage attached to a retirement plan or life insurance.

 

For more Healthy Money Tips Listen to our PodCast “Money 911”

Meet with Kris Miller – Financial Fitness Strategy Sessions

https://healthymoneyhappylife.com/

Kris@HealthyMoneyHappyLIfe.com

(951) 926-4158

Categories
Best Practices Personal Development Skills

The Productivity Paradox: How Chasing Two Rabbits Can Sabotage Your Success

Multitasking works to get things done slowly and with poor quality. You may disagree. Many times during the day, you may feel overwhelmed. So you decide to kick it up by multitasking, so you feel like you’ve been productive but really have little nothing to show for it. The answer is not trying to spin more plates on sticks at one time; the answer is slowing down, narrowing focus, and completing one thing at a time.

It’s time to introduce you to the lesser-known, more successful cousin of multitasking: Monotasking.  Just work at a steady pace, keep your plate full, and keep chipping away.  The crazy thing is—you’ll probably get there just as fast, if not faster. Here are some basics to get you started.

We are taking on jobs and responsibilities while saying yes to everything, leaving you with the massive task of getting everything done. If you could see yourself as you multitask, you would be shocked at what you see: missed items, uncompleted pieces, and shoddy quality. However, what we see through our eyes as we are in the middle of things, we miss how ineffectual we are. Besides, we are not making progress, constantly switching from one activity to another without completing the first.

Studies show it can take anywhere from 11 to 23 minutes or longer to find your focus after an interruption or task switch. So what is the solution to multitasking?

The solution is simple – do the opposite, just Monotask and produce better results. How to start Monotasking with two simple steps.

First, write it down and get the tasks out of your head. The old-school paper works best.

Do a second pass and put things into categories if you want. But the only thing that matters is that it’s on the list, and nothing is in your head.

Once it’s written out, you can organize it how you like. Color-code tasks and arrange them from big to small, by category or time needed. Once you know everything is listed, you will feel calmer because the list has an end.

Instead of multitasking, do one thing—for as long as you want or until it is finished. Just work at a steady pace, keep your plate full, and keep chipping away. You’ll find that this new pace is far more sustainable and productive. 

Should you start with the easiest or the hardest? It depends on you. One: by starting with the easiest possible items, you can get a bunch done quickly and build momentum. The other is to attack the most challenging first. Once completed, you’ll feel like you can conquer anything, just like coasting downhill on a bike. Either way, you can’t go wrong by working steadily one task at a time. Slow but effective work every time.

For more Healthy Money Tips Listen to our PodCast “Money 911”

Sign up for a Financial Fitness Strategy Session at Meet with Kris Miller – Financial Fitness Strategy Sessions

Go to my website https://healthymoneyhappylife.com/

Email me at Kris@HealthyMoneyHappyLIfe.com

Call me or text (951) 926-4158

Categories
Best Practices Personal Development Skills

MICHAEL MAGLIANO Personal Brand Origin Story

I struck out.

It was 2008. The biggest recession to hit Chicago in decades. Everyone in sales struck out. I had only been an industrial broker for a few years, this business takes time to build, and my wife and I were expecting our 2nd daughter. My salary was full commission and the market tanked; I mean everything went to zero. Nada.

Growing up a Cubs fan, I got used to losing, but nothing prepared me for this.

I called in Uncle Lou. I’ve been calling in Uncle Lou for business advice since I was 16. After our conversation, I made two of the most humbling decisions of my life. First, I accepted Uncle Wally’s generous loan. Yes, I paid him back. Then I returned to Lou Malnati’s delivering pizzas. The same job I had in high school, the one my neighbor and her friend (who later became my beautiful wife) secured for me.

These were lean, tough years.

Which is why when I got hired again as an industrial broker at Cushman and Wakefield, over 14 years ago, I was determined to employ a long-term strategy for success. It’s similar to how I approach baseball, a game my grandpa and dad taught me as a child, and I continued to play well into my thirties. I keep the focus on building quality relationships and delivering value regardless of if a sale is on the line. Then when sales do come in – the singles, doubles, triples, and homeruns – they are all treated with same vigor because I know this game is won over many innings, over many years.

Or even generations which is often the case for many family run manufacturing businesses.

I especially like these clients because hard work and loyalty are at the core of their ethics. Plus, I was born with the gift of gab, inherited from my dad a retired postmaster, so I enjoy building rapport within various family dynamics.  My own Italian family is like how comedian Sebastian Maniscalco describes his in that company skit, pre-wireless days, where folks are on the ready with Entenmann cakes and Sanka to welcome in visitors. Imagine that – no phone call, no notice, just a knock on the door – and my grandparents loved it. In fact, we all did. Our Sunday family dinners often had random company at the table. Food was the way my grandmother showed love, she even once dropped off a lasagna to help ensure I got a college internship at 670AM The Score. It kills me I’m such a poor excuse for an Italian. I developed too many allergies as an adult to enjoy these meals. I am even allergic to pizza, c’mon, now that’s ironic.

I take extreme pride in being an honest resource to my clients, one they can rely on to mitigate multi-million-dollar risk.

Moving a manufacturing plant is strenuous with so many considerations to factor in, it gets overwhelming fast. It’s a pleasure navigating clients through this process, step-by-step like a partner customizing a real estate plan they can trust. Frequently, this means I play the ultimate connector, making service provider recommendations and calling on team members when their expertise is needed. What I love about baseball, unlike other fast paced, individually high-scoring games, is you need all nine players to show up and work together to win. Our sales strategy at Cushman and Wakefield works the same, and we prioritize fun and family.

As a dad of three girls, it’s my absolute privilege to be at their events and active in their lives. My motto to them is to be true to yourself at work and at home. Which is why at the end of every baseball season, I chuckle thinking about my grandfather who lived 96 years as an avid Cubs fan, but not long enough to celebrate their 2016 World Series championship. Sometimes being true to yourself also means striking out. That is when quality relationships matter the most. Strive to make it count.

Categories
Best Practices Human Resources Management Parenting Personal Development

Employing Your Children

As the IRS website states: “One of the advantages of operating your own business is hiring family members.” That family member can be a spouse, sibling, parent, or even a child (between the ages of 3-18). In fact, while hiring a child may not seem like a top- of-mind move for many businesses owners, if you play by the rules there can be a surprisingly broad array of tax benefits to doing so!

With the Tax Cuts and Jobs Act increasing the Standard Deduction up to $12,200.00 (in 2019), children employed in a family business can earn that much in income and enjoy a zero-tax rate on their income. In addition, many states will also permit children employed in the business to avoid unemployment (FUTA) taxes and children working for their parents’ sole proprietorship, partnership, or LLC, may also avoid employment (FICA) taxes as well , which can be a material tax savings for many families, especially those with high-income parental business owners. This allows you to reduce the amount of income you need to take home personally by $12,200.00 per child which results in paying less in personal taxes.

Furthermore, employing a child in the business also creates earned income that can qualify the child to make a Roth IRA contribution, and/or qualify the child for other employee benefits. This means that you can take $6,000.00 of the $12,200.00 and place it in a Roth IRA, which will grow completely tax free until your child is able to withdraw it at the age of 59.5 years of age. Just one of the many ways to create Generational Wealth.

With the remaining $6,200.00, it can be put into a children’s bank account with parental control and used to cover things like, Sports, Band, Dance, and other hobbies your child or children may enjoy. When you personally cover these expenses, they are not tax deductible to you as an individual. 

Although the caveat is that employing a child in the business still requires that he/she d o bona fide, age-appropriate work in the business for a “reasonable” wage. The work must also comply with the Federal Fair Labor Standards Act (FLSA) rules which fortunately are flexible for parents employing their children in their own wholly-parental-owned business and state child labor laws as well. 

Let me qualify the above. If your LLC or Corporation is taxed as a “C” Elected or “S” Elected company, you will need to withhold taxes just like any other employee. 

Let’s discuss how you can implement this in your business, contact our offices at 775-384-8124 or send an email to contact@controllersltd.com 

Much Success, 

Scott L. Arden, CEO 

Controllers, Ltd. 

www.controllersltd.com 

Categories
Case Studies Culture Leadership Marketing Personal Development Skills Technology Women In Business

Women Supporting Women

Did you know it’s National Women’s History Month? As a female business owner and entrepreneur, I’d like to say THANK YOU to all those who came before me and paved the way. Sometimes, being a strong powerful woman can feel very isolating. We all know the irreplaceable value of a strong, inclusive, loving support group. From childhood to parenthood, small networks of family, friends, neighbors, coworkers, and classmates give us a sense of belonging, protection, and camaraderie.

Support feeds the soul.

Getting the right support is crucial. Whether your kid won’t stop yelling your name or your coworker is clicking their pen incessantly, there are times when you’re frustrated and stressed out. All you want is the sympathetic voice of a friend who knows what you’re going through (and maybe a glass of wine).

You may have been disconnected from your usual support systems in recent seasons of life. I’ve discovered that a great podcast can help rebuild a sense of community. Listening to a wonderful podcast host feels a bit like a conversation with a wise and empathetic friend.

I’ve had the honor of collaborating with several incredible podcasts within the Conscious Parenting Revolution platform. If you’d like a little female camaraderie and support, I encourage you to listen (and subscribe!) to these fantastic shows.

THE SENSORY PROJECT SHOW

Rachel Harrington and Jessica Hill are certified occupational therapy assistants whose mission is to help families practice health and wellness in their daily lives. They’re light-hearted, funny, intelligent women with a fresh perspective on healthy family dynamics. Listen to my episode with Rachel and Jessica here.

THE BLENDED FAMILY PODCAST

Melissa Brown addresses the challenges of having an extended and blended home life with personal stories based on her own family. She tackles difficult topics like having a healthy divorce, managing relationships between non-biological siblings, and “time sharing” with an ex. Her episodes aim to help blended families not only co-exist, but thrive. Listen to my episode with Melissa here.

DISTRACTION PODCAST

In our world full of bright, shiny objects, we all need some advice on managing distractions. Dr. Ned Hallowell, a New York Times best-selling author and ADHD expert, lends his expertise on minimizing distractions in your daily life. His bright, enthusiastic show offers practical advice and shows how issues like ADHD can transform into strengths. Listen to my episode with Dr. Ned here.

THE MODERN MAMAS PODCAST

Jess Gaertner and Laura Bruner embody modern motherhood: Laura is a certified nutrition consultant, Jess is a licensed athletic trainer with a master’s degree in kinesthesiology, both are CrossFit trainers, and mamas to their babies—whew! They interview guests about fertility, pregnancy, parenting, fitness, and holistic health and spirituality. This duo is a blast to listen to! Listen to my episode with Jess and Laura here.

EXPERT TALK WITH TGO

A direct connection into the world of “Trailblazers” who openly share their journeys to success. From step-by-step tips on building their businesses to how they overcame insurmountable odds and turned their dreams into realities. Tune in to our International Women’s Day LIVE Event March 8th!

LAW OF ATTRACTION WITH NATASHA GRAZIANO

Bringing you the latest wisdom and neuroscience on how to manifest your goals in life and create abundance in wealth, love, health, relationships. She is the creator of the world renowned meditational behavioral synchronicity (MBS) method. By listening to this podcast, you will learn how to refocus your mindset and thought processes with practical and mindful exercises that you can begin right here, right now, simply by pressing play. Listen to my podcast episode here.

 

Which episode was your favorite? Hit reply and let me know!

Love and blessings,

Katherine

P.S. I am thrilled to be part of the 3rd Annual International Women’s Day Marathon!! An event featuring over 25 live interviews hosted by my good friend, TGo, showcasing successful women from small business entrepreneurs to trailblazers from around the world. On March 8, 2023, from 9-5pm PT, you can watch this event for FREE, streamed live from the comfort of your own home. You will have the opportunity to hear from remarkable women who have made a significant impact in their respective fields, inspiring and empowering you to achieve your own goals. This inspiring event is made possible by NOW – the Network Of Outstanding Women, and is sponsored in part by PodNation TV and JD3TV networks. I can’t wait to share with you! iwdm.live

 

Categories
Best Practices Culture Women In Business

‘Twas the Night Before…

‘Twas the night before Christmas,

And all through your home,

Your little ones are stirring,

They won’t leave each other alone!

You went the extra mile

To bring holiday joy

But it’s not what you pictured

…it’s all about toys!

If that isn’t how the poem goes…it really should be!

A quiet, peaceful Christmas Eve isn’t the reality for many families. Your children have probably consumed copious amounts of sugar and are low on sleep. It’s not a recipe for success!

Whether you have little ones who are on a sleep strike or refusing to eat anything that isn’t covered in frosting, here’s a quick tip you can use to guide your child without raining on their parade:

“I can tell you’re really excited about Christmas, and it’s great to see how happy you are! And you’ll feel best in the morning if you _____ and _______.”

Remember always to use AND and not BUT to start a conversation that takes both their side and yours into consideration.

Fill in the blanks with: you get a good night’s rest, you eat some veggies, you and your sibling aren’t fighting… adapt this script to whatever situation you find yourself in.

Remember, both you and your child want the holidays to be a time of merriment and memories. You’re on the same team!

My wish for you this Christmas Eve is that you feel confident in your parenting. No matter where you are in your conscious parenting journey, I admire and applaud you.

To set up your 2023 to be the best year ever, I’d like to gift you with 70% off our Ultimate Parenting Toolbox between now and Jan 1st! Just use the code HOLIDAY when checking out to receive this incredible offer. This Conscious Parenting starter kit will help you gain the skills to amplify your parenting wins by responding differently to behavioral challenges.

Merry Christmas 🎁 Happy Hanukkah 🕎

Cheers to you and your family!

Love and Blessings

Katherine

P.S. Don’t get lost in the image you expect your child to be. Remember to be thankful for who your child is, not who you want them to be. For more on this, check out my tips on The Motherside ABC7 – and don’t forget to subscribe to my YouTube Channel so you don’t miss out on any other parenting hacks! Happy Thanksgiving!

 

 

 

Categories
Human Resources Parenting Personal Development Skills

5 Mindfulness techniques you can use with your kids

What is mindfulness? If it’s something you have never tried before, it’s a way of focusing your awareness on the present moment. And at the same time, you calmly acknowledge and accept your feelings, thoughts, and bodily sensations. It’s used as a therapeutic technique. So right now, it’s something that can really help you stay calm as we deal with all the uncertainty around us.

Mindfulness has lots of amazing benefits. From decreasing your stress to improving your mood. It can also help with emotional regulation. And that’s not just for adults. Your child can experience these benefits, as well. However, you are no doubt thinking, ‘Get my kids to sit down and meditate? Are you crazy?’ Well, there are ways you can help your children be mindful. You just have to make it fun.

While your kids don’t have the same stresses as adults, they often don’t connect with their feelings. With all the activities they do and the time they spend on their phones and tablets, they are often mindlessly going through the day. This means the only time they are checking in with themselves is when they have a tantrum or meltdown. And that leads to you being even more stressed out than you were before.

Mindfulness can help your children check in with their emotions and recognize them. Research shows that practicing mindfulness with children helps them increase their focus, decrease stress and anxiety, and can enable positive prosocial behavior. It can also be a great way to connect with your child and find a moment of tranquility. And they can be few and far between right now.

Here are five great ways you can introduce mindfulness to your children. And you will both reap the rewards.

5 Easy Mindfulness Techniques For Your Kids

  1. Breathing exercise

Meditation is essentially about sitting down and focusing on your own breath. What does it feel and sound like? Now your child might struggle with sitting still for longer than a matter of seconds. How do you combat that? You can use colorful pillows and play some soft music to create an atmosphere of calm and love. This will also get them interested. You can ask them to pretend they can smell something really nice, like flowers or a cake. As they take a deep breath in, they can then pretend to blow out candles or a ‘dandelion clock’ as they breathe out. Ask your child to think about their tummy rising and falling. Start by keeping it short, aim for 10. Then you can increase the time.

  1. Notice 5 things around you

When you consciously notice the world around you, it can help bring you back to the present. This is very helpful when you are feeling overwhelmed by stress or emotion. Noticing five things you can see brings you back to the present.

You can turn this into a game for your kids. Sit down with your child wherever you are and explain you want to play the “notice five things” game. Then you call out five things you can see around you, and ask your child to try it too. Then you can explain this can help if they are ever feeling upset. You can also try saying, noticing five things you can hear.

This game brings your child back to the now. It works really effectively if your kids are already relaxed and ready to learn. With regular practice, your child will soon be calling on this tool to help with stress or losing control.

  1. Encourage your child to embrace all their feelings

No matter how hard you try to keep your children calm, they w

ill, at some point, throw a tantrum. Mindfulness can enable them to learn how to accept their feelings without judgement. As a parent, you need to set an example in this.

Of course, if your child is in the middle of the grocery store screaming blue murder, you are just as upset as they are. So easier said than done. But if you try and see past their behavior, acknowledge your reaction, take some deep breaths yourself, that is the first step to calming everything down.=

Don’t try and get them to do meditative breathing while they are throwing a hissy fit. This will not go down well! And it won’t work. Instead, wait until they have calmed down a little. Then talk to them about their feelings, and the unmet needs behind those feelings. You can then do some breathing and discuss how you can both look at solutions for dealing with it the next time. And there will be more than likely, next time!

  1. Drop anchor

In this exercise, you stand across from your child. Stand with your feet firmly on the floor around shoulder-width apart, and show them how to do it. Then demonstrate how to push down through your feet so you can feel the ground steady beneath you. Ask, ‘How do your leg muscles feel when you push down?’

Then ask your child to tune in to different parts of their body

, starting with the head. Ask, “How does it feel?’ You work down through the whole body so your child can feel the weight of gravity connecting them to the earth.

Once you have done that together, ask what they can notice around them. This is essentially a way of linking back to the earth around you and feeling more grounded in the present.

  1. Silence game

The silence game has been practiced in Montessori classrooms around the world for many years. This mindfulness practice asks children to be as quiet as they can. And it’s not just with their voices, it’s with their bodies as well. It’s good to aim for a minute, to begin with, asking kids to be as quiet and still as they can.

When the game ends, speak in a soft voice and ask your kids what they heard or saw while they experienced the quiet. Then ask them to keep that calm, peaceful feeling during their next activity, and if they can for the rest of the day.

In conclusion, these simple games and activities are an excellent way for you and your child to connect differently. They will help them build tools to center themselves when they feel stressed or out of sorts.

Mindfulness is a way you and your child can experience calm to

gether. It will also alleviate those feelings of nervousness and anxiety, which we are all dealing with during the coronavirus.

Don’t approach mindfulness with too many expectations. This means you’re living in the future, and mindfulness is about the present.

But if you encourage your child to embrace these methods, they will also start learning the necessary tools to self-regulate. If you practice regularly, your kids will feel happier and more peaceful. And so will you.

Love and Blessings,

Katherine Sellery

PS: It’s a crazy time of year – the overstimulation, the weather changes, the time off from school. Read my entry on how to introduce structure to your children’s life if you are dealing with chaos. Click on the link here now.

 

Categories
Growth Technology

First Female CTO Of The U.S. Megan Smith Hopes Tech’s History Can Repeat Itself

Megan Smith addressing a gathering of residents of Cheyenne, WY to discuss job opportunities in tech.

American talent is ubiquitous, with entrepreneurial wunderkinds as likely to be born in our heartlands as on our coasts. The problem has been that we’ve done a really unequal job of scouting and scaling it. There are 6 million young people not in school or working, 12 million experienced skilled workers who need to re-train, and 1.5 million veterans who are unemployed or reentering the civilian workforce, all at a time when we have 500,000 open American tech and programming jobs. This matters for more than just the tech sector; who fills these jobs will dictate who sits at the table for many of our key cultural and political decisions over the next generation. Enter Megan Smith and the Tech Jobs Tour. Smith is a former Vice President at Google and the 3rd and first female Chief Technology Officer of the United States. Despite her ever-changing and ever-more-impressive titles, Smith would be the first to tell you she has the same job now she’s always had: evangelist. To watch her work a room is magic, instilling in anyone within earshot both that technology is a large part of our future and that there are no barriers to participation.

Most central to her message, however, is the key insight that is most often lost: not only is inclusivity a part of technology’s future, it was also a seminal part of its past. Ada Lovelace, for example, an English woman born in 1812, was the first computer programmer; Katherine G. Johnson, an African-American woman featured in the Oscar-nominated film Hidden Figures, helped put NASA astronauts on the moon and was awarded the Presidential Medal of Freedom in 2015; Grace Hopper invented coding itself; in President Obama’s words: “If Edison is light and Wright is flight, Hopper is code”.

History books often overlook and under-tell these stories, opting instead to lionize male inventors; for all the stereotypes of the “brogrammer,” we forget that technology – like most things – was birthed by remarkable women. They forgot to teach you all this in 11th grade. As Smith tells it: “So much of my work…

 

Categories
Best Practices Culture Entrepreneurship Leadership Marketing

LinkedIn Is All About… [What?]

LinkedIn Is All About… [What?]

The large number of LinkedIn connection requests coming to me from people who promise to generate leads for me suggests that they think LinkedIn is all about leads. But from my perspective, most business owners already have sufficient leads. What they may lack is sufficient customers.

The problem, converting leads to into buyers, is actually one LinkedIn is well positioned to solve. That’s because LinkedIn is all about relationships.

LinkedIn Is All About RELATIONSHIPS

I can hear the pushback now. “What?! I have thousands of connections on LinkedIn but very few relationships.”

I grant that is true for most of us. But the infrastructure and the tools available through LinkedIn can be used to move someone along from awareness to a sense of camaraderie – and perhaps eventually toward an interest in our services or products. Nothing happens without your commitment to make it so, however. Cultivating relationships requires an investment of your time and attention. It doesn’t happen through automatic canned messages and responses.

Cultivating Relationships

Starting out on the right foot

It’s hard to cultivate a relationship with someone to whom you haven’t yet bothered to say hello. If you send me a robo connection request (i.e. a request without personalization), how interested will I be in getting to know you? I may accept your connection request merely because your profile doesn’t alarm me and your connections will expand my network, but I’m not likely to spend time interacting with you.

Going the other way, if I ask you to connect with me but fail to follow up with any message after you accept, it’s hard to imagine that I’ve built the foundation for friendship. You should greet your new connections authentically and invite a response by asking a question.

Is it essential that we exchange niceties with each connection? No. Only with the people who really interest us — the people whose profile, job title, or something else about them catches our eye and resonates with us. Forming relationships should be a joyous endeavor, not drudgery.

Don’t sell

Selling in our connection invitation or right after we connect is not a winning proposition. There is no bigger turnoff than pushy sales talk without a prior relationship. Never assume that because someone has accepted your invitation to connect that they’ve agreed to be sold to. Sales and referrals flow when you are top of mind, you have demonstrated value over time, and your connection either experiences a problem that is perfect for you to solve or they know someone who they think needs what you are offering.

Relation-building strategies

  1. Engage online. When commenting on someone’s posts, add real value to the person whose post you are commenting on, to others reading it, and to yourself. Note that neither a LIKE alone nor a comment under 5 words are considered by the LinkedIn algorithm to be “engagement.”
  2. In your own posts, focus on adding value. Will your post add value to others and yourself?
  3. Endorse skills. On your connection’s profile, identify three skills that you can vouch for and endorse them for those skills. Why not more? This is an attention-getting strategy you may want to use several times.
  4. Use the “tag” function when you mention a person’s name online. They receive an email message from LinkedIn that they have been mentioned in a post. This assures that they will notice your kind mention of them and provides an opportunity for them to respond if they choose to do so.
  5. Use LinkedIn’s messaging function to communicate with people (but only if they are active daily on the LI platform). When you use LinkedIn for sending a note to an individual, your message features your LinkedIn headshot, an important part of your brand.
  6. Send an article via LinkedIn message to a person likely to appreciate it. This shows that you are thinking of them and that you’re paying attention to the kinds of content they may find valuable. Don’t send the article to several people adding their names to the same message. When you do that, you’ve created a group and everyone who responds will automatically be communicating to everyone in the group.
  7. Be helpful because it’s the right thing to do, not because you expect quid pro quo. Eventually all the positivity you’re sending into the world will find its way back to you.

LinkedIn is all about relationships. Remember that relationships emerge through your investment of time and attention. Use LinkedIn’s functionality and these strategies to effectively engage, add value, grow your sphere of influence – and build relationships.

To your success!

Named one of six top branding experts in 2022 by The American Reporter, over the past ten years, I’ve helped countless C-level clients use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place. If you are a C-suite executive or senior leader, I can make this easy for you. Based on my knowledge of how LinkedIn works and how people respond to what they see there, I can ensure everything is ready and your profile conveys exactly the message and impression you’re aiming for. Let me help you attract the talent you want to hire, increase your visibility and influence, and steer your career.

Contact me through my website https://carolkaemmerer.com for:

  • Executive one-on-one assistance with your online brand
  • Professional speaking engagements on personal brand and LinkedIn
  • An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
  • My self-paced, online course
  • To receive my articles in your email mailbox monthly

 

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books

of All Time” award, and was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books

 

Other Articles by Carol Kaemmerer

What Can a Sales Conversation Teach You About How to Write Your LinkedIn ABOUT Section?

Your Most Powerful 220 Characters: If You Haven’t Customized Your LinkedIn Headline, You’re Missing Out

Strategic Engagement on LinkedIn: How to Become Top of Mind for Right-for-You Opportunities

Three Misconceptions About LinkedIn that Could Be Hurting You

What is a Personal Branding Expert? …And Do You Need One?

Why Senior Leaders Need a Strong Brand NOW — And Why It’s In their Company’s Best Interest to See That They Get One

7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile

What is a Personal Brand – And How Can You Take Charge of Yours?

Twelve Changes You Can Make in About an Hour to Improve Your LinkedIn Profile

Why Is My LinkedIn Profile Getting So Few Views?

How Can LinkedIn Be Part of Your Company’s Strategy for Responding to the Great Resignation?

Is Your LinkedIn Profile Missing the Mark?

Comfortable in Your Job? Uncomfortable Life Lessons to Safeguard Your Career

How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Why Are You Playing Small on LinkedIn?

If You’re Not “Writing to the Margins” on LinkedIn, You’re Missing Out

Don’t Be Hooked Through a Big Phish: Recognize and Avoid Phishing Scams on LinkedIn:

A Small Omission That Undermines Your Credibility on LinkedIn

Tell Me More…” — On LinkedIn

What is Your Poor LinkedIn Profile Costing You?

C-Suite Executives: Stop Hiding Online