C-Suite Network™

Capital Economics Taxes

Embrace PREtirement: Securing Your Financial Future with Wisdom and Purpose

When the term “retirement” arises, many envision elderly individuals relishing their golden years. However, the truth is that retirement transcends mere aging; it’s about attaining financial stability and autonomy. This notion of retirement isn’t bound by age, and preparations should commence as early as feasible. Enter the concept of “PREtirement,” an anticipatory method to secure your future amidst life’s unpredictabilities. Within the pages of our guidebook, “Ready for PREtirement,” we explore the core of achieving autonomy, even amidst unforeseen hurdles, while also offering crucial retirement planning tactics for the contemporary era.


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PREtirement challenges the traditional notion of retirement, emphasizing the significance of financial stability and self-sufficiency at any stage of life. It’s about laying the groundwork to create wealth and ensuring that you have the means to maintain an independent lifestyle, even if unforeseen circumstances derail your plans.


Life is unpredictable, and unforeseen events can disrupt even the most carefully laid financial plans. Whether it’s a sudden health issue, a career setback, or economic turbulence, these events can significantly impact your ability to maintain financial growth and live independently. The “Ready for PREtirement” guidebook acknowledges these uncertainties and provides actionable steps to mitigate their effects.


Unlike conventional retirement guides that offer generic advice, “Ready for PREtirement” addresses the unique challenges of the modern world. From navigating gig economies to understanding evolving investment landscapes, this guidebook equips you with practical strategies that foster financial growth and are relevant to today’s economic realities.


One of the standout features of “Ready for PREtirement” is its commitment to demystifying complex financial concepts. Many individuals feel overwhelmed by the jargon surrounding money management and investing. This guidebook simplifies these topics, ensuring that readers of all backgrounds can grasp the essentials of building and maintaining wealth.


“Ready for PREtirement” doesn’t just provide theoretical knowledge; it empowers you with actionable tools to create income you will never outlive. The guidebook offers step-by-step instructions for implementing financial strategies, initiating investments, and crafting a comprehensive plan that aligns with your goals. By offering practical tools, the guidebook ensures that readers can take immediate steps toward securing their financial future.


Delaying financial planning until retirement age is a common pitfall. The guidebook’s mantra of “Don’t wait till it’s too late” underscores the urgency of taking proactive steps. The earlier you embark on your PREtirement journey, the better equipped you’ll be to navigate life’s uncertainties while securing your independence and fostering financial growth.


Retirement planning is not reserved for the elderly; it’s a lifelong endeavor that demands attention regardless of your current age. “Ready for PREtirement” redefines the traditional retirement concept, emphasizing the importance of financial independence and creating wealth at all stages of life. By providing accessible language, practical tools, and relevant strategies, this guidebook ensures that you’re well-prepared for whatever life throws your way. So why wait? Get ready for PREtirement and take control of your financial future now by going to The #1 Program For Safe Money Strategies.

Capital Economics Taxes

Love is in the Air, and You’re Eagerly Planning Your Journey to Happily Ever After: Unveiling the Power of a Prenuptial Agreement

As you bask in the glow of love and envision the beautiful future you’ll build together, it’s crucial to elevate your journey with thoughtful considerations. Amidst the excitement, embrace the essence of financial clarity—a roadmap that leads to both love and prosperity. A prenuptial agreement, often viewed as a practical step, is your key to creating wealth and ensuring financial growth while safeguarding the heart of your relationship.


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Financial Clarity:

Create wealth through the power of financial clarity. A prenuptial agreement serves as the cornerstone for your shared financial future. It meticulously outlines how assets and debts will be divided, providing a clear path forward. This proactive step eliminates ambiguity and potential disputes, allowing you to channel your energies into building a strong and harmonious partnership, focusing on your shared dreams and aspirations.


Protect Individual Assets:

Preserve your hard-earned assets, nurturing the seeds of financial growth within your relationship. A prenuptial agreement becomes the guardian of individual property, clearly defining what belongs to each spouse before the union. In doing so, it not only protects your financial well-being but also cultivates trust and harmony. This foundation is vital for creating income you will never outlive, allowing both partners to flourish individually and together.


Plan for the Unexpected:

Life’s unpredictability demands a proactive approach. A prenuptial agreement empowers you to plan for unforeseen circumstances. It gracefully addresses potential scenarios such as disability, death, or changes in financial circumstances. By doing so, it not only provides peace of mind but also lays the groundwork for financial security—a key element in creating wealth and sustaining the prosperity of your relationship.


Minimize Conflict:

In the intricate dance of love and finances, a prenuptial agreement emerges as the choreographer, minimizing potential conflicts and legal battles. By setting clear guidelines in advance, it promotes open communication and fair resolution. This, in turn, protects the emotional well-being of both partners, creating a sanctuary where financial growth and emotional connection coexist harmoniously.


Preserve Family Legacies:

For those with family heirlooms, businesses, or inheritances, a prenuptial agreement ensures the preservation of these treasures within your bloodline. This safeguard not only maintains the integrity of your family’s heritage but also provides a solid foundation for future financial goals, allowing you to create wealth that withstands the test of time.


Support Future Financial Goals:

A prenuptial agreement is not just a contract; it’s a canvas where you and your partner paint the picture of your shared financial future. It supports your journey to create income you will never outlive by enabling you to outline joint investments, savings, and aspirations. It becomes a guiding light, illuminating the path to a prosperous and fulfilling life together.


Protect Against Debt:

Financial burdens should never strain the chords of love. A prenuptial agreement stands as a shield against existing debts, ensuring that both partners maintain financial independence and stability throughout their marriage. This protection fosters an environment where trust and financial growth can flourish side by side.


Save Time and Money:

In the unfortunate event of a divorce, the pragmatic aspects of love come into play. A prenuptial agreement streamlines the legal process, saving valuable time, money, and emotional stress. By establishing clear guidelines beforehand, partners can navigate the dissolution of their marriage efficiently, fostering an environment where financial well-being and personal growth remain priorities.


Foster Trust and Open Communication:

The creation of a prenuptial agreement is an intimate dance of trust and open communication between partners. It builds a bridge between financial clarity and emotional connection, fostering trust, respect, and understanding. Such a foundation is crucial in the pursuit of creating income you will never outlive, allowing the love story to thrive, both emotionally and financially.


Embrace Empowerment:

Proactive steps toward creating a prenuptial agreement are a demonstration of empowerment and a commitment to shared decision-making. It’s a bold move to take control of your financial future, fostering a strong and lasting bond. This commitment resonates with the idea of creating wealth that extends beyond mere material possessions, enriching the essence of your relationship.


A Prenuptial Agreement: A Tool for Building a Strong and Secure Foundation:

It’s essential to recognize that a prenuptial agreement is not a sign of distrust or a prediction of failure. Rather, it is a powerful tool for building a strong and secure foundation for your marriage. It allows you to celebrate love while also prioritizing financial well-being and personal growth—a balance that is crucial for the creation of wealth and sustained prosperity.


So, Why Wait? Embrace the Power of a Prenuptial Agreement:

Now is the time to unlock the potential of your partnership, to create wealth and financial growth hand in hand with love. Discover the peace of mind that comes with financial security. It’s time to have the conversation, explore your options, and create a prenup that becomes a guiding star in your journey to a harmonious and prosperous union. By taking proactive steps today, you can safeguard your future and create a love story that thrives by going to The #1 Program For Safe Money Strategies, both emotionally and financially.

Capital Economics

Unlocking Financial Growth: The Power of Avoiding Probate

Managing probate becomes a protracted and expensive process, entwining your assets for prolonged durations that could extend into years. Individuals, driven by the aspiration to Cultivate Wealth, often delve into various paths to protect their financial legacy. Envision a scenario where there is a strategy to entirely bypass probate, ensuring a seamless transfer of your estate directly to your loved ones. This approach sets the stage for a sustainable pathway toward Financial Advancement. With meticulous planning, reaching this objective is not just a far-off prospect but a readily achievable aspiration.


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One option is joint tenancy, a method where you jointly own property with someone else, and it passes directly to them upon your death. This strategy may initially seem like a solution to Create Income You Will Never Outlive, but beware of its tax implications, which may not be favorable in the long run. It’s essential to balance the desire for immediate transfer of assets with a consideration for sustained Financial Growth.


Another alternative is to make gifts of your assets to your beneficiaries during your lifetime. This forward-thinking approach ensures that the property is excluded from the probate process entirely, paving the way for financial security. By strategically implementing plans to Create Wealth through gifting, you can empower your loved ones with a legacy that lasts, nurturing the foundation for their Financial Growth.


But perhaps the most effective way to avoid probate is by creating a living trust, a game-changer in the realm of estate planning. This proactive step not only aligns with the goal to Create Income You Will Never Outlive but also provides a comprehensive solution to the challenges posed by probate. A living trust allows you to transfer your assets to a trust during your lifetime, managed by a trustee, with your beneficiaries receiving the benefits. Best of all, a living trust completely bypasses the probate process, saving your loved ones time and money, and ensuring a seamless journey towards sustained Financial Growth.


By taking these steps to avoid probate, you are not just mitigating the hassle and delay in asset transfer but actively contributing to your family’s financial security. Don’t wait until it’s too late; embark on the journey to Create Wealth and secure your family’s future now by going to The #1 Program For Safe Money Strategies. In the realm of estate planning, creating a living trust is not just a strategy – it’s a commitment to Create Income You Will Never Outlive, providing a lasting legacy for generations to come.

Find me on linktr.ee/healthymoneyhappylife

Do you have questions? Email me at Kris@HealthyMoneyHappyLIfe.com

Phone (951) 926-4158

Branding Economics Networking

Guarding Your Professional Reputation: How to Spot Fake LinkedIn Invitations


Aesop’s age-old wisdom, “A man is known by the company he keeps,” has renewed significance in today’s digital age where LinkedIn is the key platform for professional networking. As noted by Porter Gale, “Your network is your net worth.” An appropriate set of connections on LinkedIn can play a central role in shaping your professional success and reputation. What connections you make is deserving of your attention.

The Importance of Discerning Connections

In a recent encounter shared by my business coach, Kathleen Caldwell, founder of the C-Suite Network’s Women’s Coaching & Consulting Council™ and the Women’s Success Accelerator™, an interaction on LinkedIn raised a red flag. In response to one of Kathleen’s posts, the person wrote, “I saw your post!” and expressed interest in connecting and receiving information about Kathleen’s coaching services. Before replying, Kathleen visited the person’s profile and found their Activity section was filled with the identical message to many coaches. Something seemed amiss. Wisely, Kathleen did not engage. This incident reminds us that our network should consist of individuals we’d proudly associate with, requiring a deliberate and discerning approach to connection requests.

Malicious Invitations and Cybercrime

Your LinkedIn account holds more value than you might realize. Your online reputation and connections are valuable business assets, and not everyone deserves to be in your network. Some people requesting to connect may have malicious intent. In particular, according to the FBI, investment fraudsters pose a “significant threat” to LinkedIn. CNBC reported in 2022 that users around the country lost small fortunes after connecting with someone on LinkedIn who they believed was giving them sound financial advice.

In August 2023, the cybersecurity community began to notice and document an alarming uptick in the hijacking of LinkedIn accounts. This is of concern because cybercriminals can exploit your online identity and reputation to engineer advanced phishing campaigns that target your trusted business connections. This manipulation can lead to severe consequences, damaging your professional reputation and causing harm to your connections.

The Rise and Risks of Fake Profiles

LinkedIn reported that in 2021, it removed more than 32 million fake accounts from its platforms, with its automated defenses stopping 96% of all fake accounts. That year, members reported an additional 127,000 fake profiles that were removed. Fake profiles can expose you to scams and put your own profile and network at risk.

What should you do when invited to connect?

Always vet the profiles of people before accepting (or sending) a connection request. Ask yourself whether you and the other person can add value to each other. If a person requesting to connect is not a good fit for your network, don’t connect. No further investigation is needed.

But, if you are considering connecting, thoroughly examine the profile to assure yourself that it is authentic. Here are two simple steps to follow:

Step 1:  Ask these questions as you read the profile:

  • Does the quality of the text match the headline that attracted you?
  • Are there significant grammatical and spelling errors?
  • Is the job title progression unlikely?
  • Does there seem to be a mismatch between education level and job titles?
  • Are there inconsistencies in dates and locations?
  • Are sections missing?
  • Was the profile created recently?
  • Is the number of connections extremely low?

Step 2:  Check Their Activity Section and Photo

Check their Activity section. Is it empty? If not, do responses seem authentic? Does the photo look fake? Does it look like a model? Does the pose look unusual (for example, is the person sitting in a car)? Don’t connect with a person who has used a logo or other image in place of the headshot.

If you want to dig deeper: verify the photo.

Many fake profiles use headshots available on the Internet. Here’s how to definitively check this out. Save the profile photo to your desktop. Submit the image to Google Images or TinEye and see what they return. I’ve identified and reported many fake profiles over the years using reverse image searches that revealed the same headshot used for multiple names across multiple platforms.

What to Do if You Suspect a Fake Profile

If you have reason to suspect that the profile is not genuine, report the profile to LinkedIn by clicking on the three dots in the upper right corner. LinkedIn takes feedback seriously: they will investigate, and if they concur, they will take action.

Additional Good  Practices for Safe Online Reputation Management

  • Don’t click on suspicious links or document attachments.
  • If something sounds too good to be true (job offer, financial advice, etc.), it probably is. Steer clear.
  • Don’t respond to requests for personal information. Be suspicious if someone with whom you’ve been interacting asks to move the conversation to another app or channel.
  • If you get unsolicited messages purporting to be LinkedIn Help, take a screenshot and report that to LinkedIn. LinkedIn Help staff will never charge you for help and will never ask for your login credentials
  • Use a strong LinkedIn password and implement two-factor verification.


In a world where online reputation holds immense value, executives must prioritize safeguarding their professional image. By staying vigilant, employing discernment, and taking proactive security measures, professionals can navigate LinkedIn’s vast network with confidence, ensuring their digital presence aligns with their esteemed offline reputation. Stay safe and protect your valuable online reputation.


If you’re seeking support with personal branding and LinkedIn, visit my website for tailored assistance. I offer an affordable online course and an award-winning book. Additionally, senior leaders can benefit from personalized executive brand coaching and done-for-you profiles.

With over a decade of experience, I’ve assisted numerous C-level and senior executive clients in leveraging LinkedIn to initiate conversations, impress customers, and make impactful introductions. Recognized by The American Reporter as one of the Top 6 Personal Branding Experts, I’ve authored a #1 best-selling book, LinkedIn for the Savvy Executive-2nd Edition. It has earned BookAuthority’s Best LinkedIn Books of All Time award, gold status in two categories from the International Book Awards, and a spot among the Top 100+ Best Business Books by The C-Suite Network.

Let me guide you in exploring your brand pillars, crafting your brand story, and effectively using this essential business tool.

Conduct your due diligence on my website and LinkedIn profile, then reach out for a complimentary Executive Discovery Call.

Accounting Capital Economics

Single Payment Immediate Annuity Calculator

Single Payment Immediate Annuity Calculator

This is one of the most frequently asked questions at our firm when one of our C-Suite is part of an Economic Exit or when a founder sells a company and is looking for a systematic way to create monthly income.

There are many ways to meet this goal, and tax liability is actually the first question we try to resolve before we get into how to make it work.

“It is easier to keep it, than it is to make it”

First lets level set! Call 912-ANNUITY to get the rate and calaulations you are wanting, and then we can get into maximizing the opportunity.

How does a Lump Sum Annuity Work?

A lump sum annuity is a financial product commonly used for retirement planning. Here’s an overview of how it works:


A lump sum annuity involves a single, large payment made by an individual to an insurance company in exchange for a steady stream of income for a specified period or for the remainder of the individual’s life.

How It Works

  1. Initial Payment: The individual (annuitant) makes a one-time, large payment to the insurance company. This is known as the premium.
  2. Accumulation Phase (Optional): In some cases, there might be a period where the funds accumulate interest before the payout phase begins. This phase is more common in deferred annuities.
  3. Payout Phase: The insurance company starts making regular payments to the annuitant after a certain period or immediately, depending on the type of annuity. These payments can be monthly, quarterly, semi-annually, or annually.
  4. Duration of Payments: The duration can vary. Some annuities offer payments for a fixed period (e.g., 10, 20 years), while others continue for the lifetime of the annuitant. There are also options where payments continue for the life of the annuitant and after his/her death, to a designated beneficiary.
  5. Rate of Return and Payment Amount: The size of the payments depends on several factors, including the initial lump sum paid, the age and gender of the annuitant, the anticipated return on the investment, and the length of the payout period.

Types of Lump Sum Annuities

  1. Immediate Annuities: Begin paying out almost immediately after the lump sum is paid.
  2. Deferred Annuities: Begin paying out at a future date, allowing the investment to grow over time.


  • Guaranteed Income: Provides a stable and predictable income stream.
  • Retirement Planning: Useful tool for retirement planning, ensuring financial stability in later years.
  • Tax Benefits: The investment grows tax-deferred until payouts begin.


  • Inflation Risk: Fixed payments might lose purchasing power over time due to inflation.
  • Liquidity: Once invested, it’s difficult to access the lump sum without incurring penalties or fees.
  • Longevity Risk: For lifetime annuities, there is a risk of not receiving the full value of the annuity if the annuitant passes away early.


Lump sum annuities are suitable for individuals who:

  • Seek a guaranteed income stream in retirement.
  • Want to manage the risk of outliving their assets.
  • Prefer stability over investment risk.


A lump sum annuity can be a valuable component of a retirement plan, offering financial security and peace of mind. However, it’s important to carefully consider individual needs, financial goals, and market conditions before investing, and consulting with a financial advisor is always recommended to make an informed decision give us a call 1-912-ANNUITY




Economics Human Resources Personal Development

From Adversity to Triumph: Dr. Rainer Zitelmann Explores the Human Spirit in ‘Unbreakable Spirit’

Dr. Rainer Zitelmann, a distinguished figure in the realms of business, economics, and philosophy, stands as a luminary whose intellectual contributions have left an indelible mark on contemporary thought. Renowned as an author, historian, and entrepreneur, Dr. Zitelmann’s multifaceted expertise traverses the intersections of wealth, success, and the human psyche. With a keen analytical mind, he has dissected the intricacies of financial achievement and personal development, offering profound insights that resonate with audiences globally.

As a prolific writer, Dr. Zitelmann has penned thought-provoking works that delve into the lives of successful individuals, unraveling the secrets of their triumphs and setbacks. His commitment to understanding the nuances of prosperity extends beyond the written word, as he actively engages in discourse through media appearances and lectures. Driven by a passion for empowering others to unlock their full potential, Dr. Rainer Zitelmann stands as a beacon of wisdom, guiding individuals toward a holistic and enlightened approach to success.

In your research on success, have you identified any common misconceptions or myths that people often have about achieving wealth and prosperity?

Luck and chance are often vastly overestimated. It is undeniable that luck and chance play a role in shaping success in life. Everyone can name countless examples of chance occurrences and happy coincidences in their own lives. The question is, however, just how big a role does luck actually play? Whether chance presents someone with a good opportunity or not is not the key question, but rather, does the lucky person actually recognize the chance they have been given? Or do they fail to appreciate the opportunity for what it is? “Chance shows me what I have an eye for,” said the Swiss author Max Frisch. If they do recognize their lucky break, do they take advantage of it? Do they act? Or are they the type of person who says, for example, “Maybe it’s something to think about one day…”  The same applies to the kind of adverse and negative external circumstances that unsuccessful people like to use as excuses for failure. Very few people find themselves in an “ideal position” to start their rise to the top. Some have to battle physical disability, others have no academic qualifications, some may feel too young and others too old to take on a huge task, or they may even argue that their responsibilities toward their children and their family prevents them from fully committing themselves. Look at the people in my book Unbreakable Spirit, some were blind or deaf, others had no arms or were paralyzed. Were these people “lucky” in life? No, it was their inner attitude that was stronger than their disadvantages and disabilities.


Your book “The Power of Capitalism” delves into the positive impact of capitalism. What inspired you to write this book, and what key messages do you hope readers take away from it?

In my book The Power of Capitalism I compare countries that invite comparison because they have a lot of shared history and culture – North and South Korea, the German Democratic Republic, and the Federal Republic of Germany, Venezuela and Chile. The book also shows how the advance of capitalism and retreat of socialism turned China from a dirt-poor country, where tens of millions of people starved to death less than 60 years ago, into the world’s largest export nation, where famine has been eradicated. I am German and in the third chapter of my book I compare the former socialist East Germany and the capitalist West Germany. I also produced a film about it, which won an award at the Anthem Freedom Fest in Las Vegas last year. You can watch the film for free on YouTube: Life Behind the Berlin Wall.

I think that studying history is the best way to demonstrate the superiority of capitalism. Perhaps I can recommend a second film that is also available on YouTube – Poland. From Socialism to Prosperity

We can all learn a great deal from Poland’s history. At the time of socialism, Poland was one of the poorest countries in the world. But after private property was introduced in 1990 and there were radical capitalist reforms, the lives of Poles improved dramatically and since then Poland has been Europe’s growth champion.

You have a new book out, “Unbreakable Spirit: Rising Above All Odds.” How do you believe the stories in “Unbreakable Spirit” can inspire and resonate with readers facing their own challenges and setbacks?

Successful people with disabilities can be great role models for everyone. We know from psychological research that unsuccessful people tend to see themselves as victims of external circumstances, while successful people regard themselves as shapers of their own destinies. In this context, psychologists speak of people having an “external” or “internal” locus of control. Today, it has become fashionable for people to adopt a victim mentality (which, of course, does not mean that there really are more and more victims than ever before). If you read the stories in my book about people who were blind, deaf, had no arms or legs or were confined to a wheelchair, you will see that it is not external conditions that are decisive, but an inner attitude. If these people have achieved so much despite their disabilities, what excuse do you have for not being successful? And what could you achieve if you had a similar attitude to these people?


Your work also covers topics related to motivation and mindset. What advice do you have for individuals looking to cultivate a success-oriented mindset?

I can’t help anyone who has no ambition. They won’t read my books anyway. I write for people who want to be successful in life. I can’t motivate people who aren’t motivated. But I can increase the motivation of people who are already motivated by giving them examples of people who have succeeded despite the greatest obstacles and difficulties.



Accounting Economics Mergers & Acquisition

Business Valuation Gap Analysis

Business Valuation Gap Analysis Business Valuation Gap Analysis

A Business Valuation Gap Analysis is a tool used to evaluate the difference between a business’s current valuation and its targeted or desired valuation. The “gap” represents the amount by which the actual value of the business falls short of or exceeds its expected value as determined by the business owner, investors, or other stakeholders.

Components of Business Valuation Gap Analysis

  1. Current Business Valuation: This is the existing value of the business, often calculated through methods such as Discounted Cash Flow (DCF), Comparable Company Analysis, or Book Value, among others.
  2. Targeted Valuation: This is the desired valuation that the company aims to achieve within a specific period, often set by the management or investors.
  3. Gap Analysis: This identifies the “gap” or difference between the current and targeted valuations. It serves as a quantitative measure of how much needs to be done to reach the target.

Purpose of Business Valuation Gap Analysis

  • Strategic Planning: It helps companies understand where they are versus where they want to be, aiding in setting realistic goals and strategies.
  • Investment Decisions: Investors can use it to evaluate whether the gap between the current and desired valuations is realistically bridgeable.
  • Operational Changes: It helps identify areas of improvement or potential risks that need to be addressed to close the valuation gap.
  • Fundraising: Demonstrating a clear path to closing the valuation gap can be a strong selling point during fundraising efforts.
  • Mergers & Acquisitions: Knowing the valuation gap can inform negotiations and deal structures.
  • Performance Metrics: It allows businesses to set benchmarks and key performance indicators (KPIs) to monitor progress toward closing the gap.

Steps in Conducting Business Valuation Gap Analysis

  1. Calculate Current Valuation: Utilize one or multiple business valuation methods to establish a baseline value.
  2. Determine Target Valuation: Set a target value based on growth prospects, market opportunities, and other strategic objectives.
  3. Identify the Gap: Subtract the current valuation from the target valuation to determine the gap.
  4. Analyze Factors: Evaluate internal and external factors contributing to the gap. These could be market conditions, operational inefficiencies, etc.
  5. Develop Strategies: Create a detailed action plan to close the valuation gap.
  6. Implement and Monitor: Execute the action plan and regularly monitor progress, making adjustments as necessary.

Understanding the valuation gap and its underlying causes is crucial for businesses that aim to increase their market value, whether for investment, M&A, or other strategic purposes. Valuation Calculator

Branding Economics Marketing

Unlocking Potential: The Power of Business Growth Consulting

Hello Small Business Owners! Launching a start-up in today’s tricky pre-recession environment is no small feat. Economic uncertainties are intimidating, but with business growth consulting, there’s a silver lining! Let’s delve into how this secret weapon can navigate your start-up through murky waters to radiant success!

Business Growth Consulting Unveiled

In an economic climate brimming with challenges, a business growth consultant is your guiding star. This experienced mentor provides crucial insights to tackle market volatility, aiding your small business in devising strategies resilient to economic downturns while optimizing growth opportunities.

By analyzing market data, customer behaviors, and competitor actions amidst a looming recession, consultants can craft robust, adaptable strategies to navigate your start-up through today’s uncertain business terrain, ensuring sustainable growth and success.

Growth Strategies Amid Economic Challenges

The looming recession necessitates strategic navigation through the business environment, and consultants have precise strategies tailored for these challenging times:

  • Market Penetration: Strengthen your foothold among existing customers by enhancing product value and running recession-sensitive promotions.
  • Market Development: Explore untapped markets that may emerge or become more accessible during economic downturns, with expert guidance ensuring effective entry strategies.
  • Product Development: Innovate with products or services designed to meet changing consumer demands in a pre-recession landscape.
  • Diversification: Consider spreading risks through diversification, with informed advice assisting you in cautiously venturing into new products, services, or markets.

Consultants: Your Recession-Proofing Allies!

Business growth consultants are invaluable assets in recession-proofing your small business:

  1. Strategic Planning: Crafting plans sensitive to economic uncertainties, ensuring your start-up is not just reactive but proactive in facing challenges.
  2. Market Analysis: Delving into trends and demands unique to pre-recession periods, facilitating informed, timely decision-making.
  3. Operational Improvement: Streamlining operations to be lean and efficient, crucial for surviving and thriving in an economic downturn.
  4. Innovation Management: Driving innovation that addresses current market needs, keeping your start-up relevant and competitive.
  5. Change Management: Guiding through transitions smoothly, minimizing disruption while capitalizing on new opportunities arising from economic challenges.

Embarking on Growth Consulting – Ready, Set, Go!

Embarking on business growth consulting amid a pre-recession environment begins with recognizing the need for specialized expertise. Search for consultants experienced in navigating businesses through economic challenges, with a proven track record in your industry.

Engage in discussions clarifying your organization’s objectives, expectations, and the specific challenges you anticipate facing in the current economic climate. Establishing this understanding lays the groundwork for a partnership poised to steer your start-up through the looming recession successfully.

Are you ready to take the first step in Unlocking the Growth Potential of your Small Business, MarketAtomy will be holding a 3-day Annual Strategic Planning and Mental Health Retreat November 13th-15th, 2023 in Orlando, Florida. Space is limited. Go to www.marketatomy.com/annual-strategic-planning/ for more information and to register.


In a world where economic uncertainties are the only certainty, business growth consulting offers a beacon of guidance for start-ups. With strategic support tailored to navigate through pre-recession challenges, your start-up is equipped not just to survive but to thrive and grow. Engage a business growth consultant today and set your enterprise on a course for success, recession or not!


About the Author

Danna Olivo is a seasoned business professional and entrepreneur with extensive experience in the field of market analysis and strategy. As the founder and CEO of MarketAtomy, she has established herself as a leading expert in providing insightful analysis and actionable recommendations to help businesses of all sizes grow and succeed.

She’s a top selling author on Amazon and host of the weekly podcast Charged Up Studio. Danna is committed to the growth of small business in the US and has developed an ecosystem focused on providing resources for small business leaders including education, accountability, collaboration, and resource management.

Best Practices Economics Negotiating

How much should I pay myself?

How much should I pay myself?

When people go into business for themselves as a Sole Proprietor, they usually comingle the business’ funds. Meaning they are using Business funds for personal items and personal funds for business items. Sole Prop is the easiest way to start doing business, however, if you choose to setup a Corporation or an LLC, these habits need to change. You and the company are no longer the same. The two of you become 2 separate individuals. The company’s money is not your money, and your money is not the company’s money.
So, the question usually after setting up the Corporation or LLC is: How do I get the money out of the company? How much should I be paying myself? What can the company cover?
The Answer is: You take only what you need, to cover Food, Clothing, Shelter, Personal Entertainment, and Insurance. Let the company pick up the rest. The company should be covering things like, Business Trips, Cell Phones, Internet, Home office expenses, etc. You will never take vacations again. Vacations are not tax deductible, however, business trips are. You will need to make sure that everything is documented. I will discuss what your company should be covering in another article.
Now, usually in the 1st or 2nd years of operation, a business owner has no idea what the company is going to make, so they might take money out as an owner draw rather than a salary. However, around the 3-year mark, the IRS will figure that you have some idea as to how much the company will be making and require you to start taking some sort of salary out of the company.
In addition, if you want your company to cover health insurance, contribute to a qualified retirement plan such as an IRA or SoloK, you will need to be drawing a salary from the company. The contributions will be withdrawn by the payroll company out of each paycheck.
Now you might be thinking, if I need additional money from the company, how do I take it out. Well, if you have an “S” elected Corporation or LLC, you will receive distributions on a monthly, quarterly or annual basis. This will add to your income but won’t be subject to withholdings or self-employment taxes. If your Corporation or LLC is taxed as a “C” elected company, you can either take a dividend which the Corporation has already paid the taxes and now you the individual will also pay taxes. This is commonly referred to as double taxation.
However, your company could loan the money to you personally, which is not considered taxable income. You would then pay the company back out of the wages you take. This can be used as an Asset Protection mechanism. The company, just like any other lender could place a lien against whatever asset you may be purchasing. This will protect the asset from any liability that might affect you personally. This does require a formal written promissory note between you and the company to perfect the process.

Books Economics

Dr. Kara Tan Bhala Sheds Light on Ethical Finance in Exclusive Interview: From Seven Pillars Institute to Her Latest Book

Kara Tan Bhala is the President and Founder of Seven Pillars Institute for Global Finance and Ethics, USA, the world’s only independent think tank for research, education, and promotion of financial ethics. She was an Honorary Research Fellow at Queen Mary University of London, U.K., currently sits as a Jury Member for the Ethics and Trust in Finance Global Prize based in Switzerland, and is the U.S. Ambassador for the Transparency Task Force (U.K.). Dr. Tan Bhala has a rare combination of professional training and extensive experience in both global finance and moral philosophy. She has nearly 30 years of experience in global finance, much of which was gained through working on Wall Street. She has been a sell-side equity analyst, a sell-side equity salesperson, a buy-side equity analyst, a portfolio manager, and a lecturer in finance. For 18 years she ran her own international financial markets consulting firm. Dr. Tan Bhala has five degrees across three disciplines: a Bachelors (City, University of London, UK) and Masters (Oxford University, UK) in Business, a Masters in Liberal Studies (New York University, USA), and a Masters and PhD in Philosophy (University of Kansas, USA). She has lived and worked in London, Oxford, Singapore, Hong Kong, New York, Washington DC., and currently resides in Kansas City, MO. She is a member of the Council on Foreign Relations, USA, and the Royal Society for Asian Affairs, UK. 

Could you please share the inspiration behind the Seven Pillars Institute for Global Finance and Ethics? What motivated you to establish an organization focused on the intersection of finance and ethics?

I worked on Wall Street in the 80s and 90s when ethics in finance was not derided, as it currently is, as an oxymoron. I completed my PhD in moral philosophy in 2009 right after the Great Financial Crisis. That event shook me.  Greed, regulatory capture, and moral indifference resulted in financial catastrophe. So, I decided to use my experience in finance and my background in philosophy to do something about putting ethics back into finance, both at a theoretical level and in practice. I’ve been quite fortunate in my life. I guess I wanted to pay it forward by setting up a non-profit think tank to help educate and promote financial ethics.


Ethics in finance is a topic of great significance, especially in today’s global financial landscape. How do you envision the Seven Pillars Institute contributing to the ongoing conversation about ethical practices in the financial industry?


Seven Pillars Institute (SPI) has been around for over thirteen years. During that time, we have researched and published on a range of financial ethics issues. We put our ideas out there to contribute to the conversations about ethics in finance and in economics. I’d like to think SPI has had some influence in a variety of finance related subjects. For instance, the stakeholder versus shareholder debate, on ESG (Ethics, Sustainability, and Governance) investing, a field currently in its epistemological infancy, on climate finance, and on cryptocurrencies. These are Big Topics, but we don’t shy away from giving our perspectives on such matters. Each piece we write considers the ethics elements in the case. In keeping with our mission of education, SPI has embarked on a Financial Ethics 101 series to give our readers a brief introduction to topics such as insider trading, and money laundering. The series aims to give readers a sense and an understanding of these concepts. 


Your extensive background includes work in academia, finance, and advocacy. How do these diverse experiences converge in your leadership of the Seven Pillars Institute, and how do they shape the institute’s approach to promoting ethical behavior in finance?


I try to marry the theoretical with the practical. While in the academy I saw a focus on theory and the drive to get papers published in prestigious journals read by a select few, but little attention paid to what was happening on the ground. In my work in finance, practitioners wanted to get deals done to achieve above benchmark profit performance. Theory came in useful only if it helped elevate profits. So, in my advocacy work, I provide practical guidance, underpinned by reasoned arguments, based largely on well worked theories. I encourage SPI researchers to write in an approachable way – comprehensible and yet comprehensive. We try to serve up useful research, including training videos, that educate as well as promote ethics in finance. 


Ethical considerations in finance often intersect with complex regulatory frameworks and competitive pressures. How do you believe your book’s insights can help professionals strike a balance between ethical conduct and the demands of the financial industry?


Well, the industry uses a well-worn phrase that, “doing good is good business.” In the main, I suppose that saying is true in the long run. But we understand there are times when doing good adversely hits the profit line. The good way may also be the harder road to travel. And, to use yet another exhausting cliché, “you can’t have your cake and eat it” – not all the time anyway. The main takeaway from my book is not to seek perfection in the practice of ethics. We are expected to try our best, but we are not expected to be right all the time. There may be good reasons to support an argument about the right action to take, but it may be difficult to persuade some people to agree with your conclusions. We are human, we aim for the good, but it’s okay if we don’t always succeed. 


In your new book, you present case studies from your own experiences on Wall Street. Could you share one example that stands out to you as particularly illustrative of the ethical challenges women might face in the finance industry, and how you navigated them?

In Chapter 5, I tell the story of how women were excluded from a room where only male executives mingled together during annual holiday parties. Using theory, I explain why gender discrimination is wrong according to every ethics framework we have, both secular and religious. From a practical standpoint, I give suggestions on what women can do when they encounter such gender-based exclusion. In general, I structure the cases in the book the same way: a story, the theory, and suggested actions.

For more information, visit  Seven Pillars Institute for Global Finance and Ethics