C-Suite Network

Category: Real Estate

Categories
Personal Development Real Estate

Busting the “bad kid” myth once and for all

What’s wrong with these statements?

Spare the rod and spoil the elderly.

Millenials should be seen and not heard.

New Zealanders have got to learn.

If you’re cringing right now, it’s because you know that these statements are unfairly biased and even prejudiced. So why are we okay with using these same phrases to describe our children?

In my TEDx talk, “The Rebellion is Here—We Created it, We Can Solve It,” I deconstruct the generational misconception that children, because of their youth and impressionability, should not be trusted. Subscribing to the belief that kids’ opinions should not be taken seriously leads to disconnection and a lack of trust between parent and child.

When we punish a kid for talking back, what we’re really saying is that their inner voice or feelings are irrelevant. And punishing surface behavior without addressing unmet needs often leads to what Gordon referred to as the Three R’s: Retaliation, Rebellion, and Resentment.

Do you want to build an environment where your child feels like they can tell you the truth 100% of the time? Do you want to teach them that they should never stand down in the face of prejudice, injustice—or even being told by an adult to do something they’re uncomfortable with?

3 Strategies to Let Go of Past Mistakes and Move Forward

Watch my TEDx talk for tips on how to communicate effectively and compassionately with your children, especially when they seem to be acting up. Let them know that they’re not “bad kids” for speaking up.

Love and Blessings,

Katherine

P.S. Ready to move on from outdated ideas about how children “should” behave? Join our private Facebook group to find a community of parents just like you!

Categories
Advice Real Estate

The Job You Have (or Had) Is NOT the Only One You Can Do: Use Kaleidoscope Thinking to Create Your New Future

This is the time of year when we slow down enough to contemplate how our year went and what’s ahead for us. It’s also a time of year for layoffs, as companies do the same. That means that a lot of people will be looking for new job opportunities in 2023, either by their own choosing or because their role has ended.

If you are in the latter category, do allow yourself some time to grieve. Whether you loved that lost job or merely tolerated it, being without it is a major change in status, routine, income predictability, and access to colleagues.

When you’re ready to launch your search, here are some things to keep in mind:

  • You still have your skills and your experiences
  • Your skills and experiences will allow you to do jobs similar to the one you had (or are contemplating leaving)
  • Your skills and experiences can be applied in new ways to a totally different role
  • You are worthy

When I work with someone who is seeking a new position, I share my analogy of the kaleidoscope. Kaleidoscopes create their captivating images using the same pieces (think skills and experiences), combined in different ways each time you change the position of the wheel. This is an especially helpful analogy for people who have determined that they don’t want to keep doing the same kind of work until their retirement and for people whose industry is retrenching.

 

My own kaleidoscope story

For 20 years I worked with a Fortune 500 company as a marketing communications consultant across two of their divisions, writing the kinds of written collateral  that would launch new medical devices around the world. Through my own choosing and to avoid any conflict of interest, they were my sole client. My primary skills were active listening to my clients explain about the new device, discerning what each of their audiences (physicians, patients and third-party payers) would want to know, and writing messaging that would resonate with each. Of course, I had deep content knowledge and a strong understanding of branding as well.

Then, in 2011, my phone no longer rang. My in-basket was empty. I learned that in response to an economic downturn the company had outsourced whole functions under retainer arrangements, including marketing communications.

I was out of business.

Because I knew practically no one outside the company and no one knew of my skills, I turned to LinkedIn to grow a network and to attract new clients or a new position. I knew that my writing skills would allow me to write about my skills effectively but I felt I needed to know more about how the platform worked. So I began to study LinkedIn intensely, attending webinars, reading articles, and following thought leaders. Along the way I reached out to my former clients who had also lost their jobs and helped them with their profiles. They were so impressed with my new content knowledge that they sent me their friends who needed help with their online branding, too.

 

Now I am honored to shine branding brilliance on people instead of products. I listen actively to my clients – where they’ve been and where they’re going. I discern how to most effectively communicate to their intended audience. And then I write authentic and powerful marketing story for them, using my new deep content knowledge of how the LinkedIn platform works.

Look again at the paragraphs above and note that the words in boldface are common between the two paragraphs.  You see, the key skills from my prior job are now being used in my new career. The new image created by shifting the shapes in my own kaleidoscope turned out to be even more satisfying to me than the last.

My own journey is one of the reasons I am very effective and successful at working with others whose job has ended or who no longer find their job to be satisfying. In fact, this year The American Reporter named me one of the six “top personal branding experts to watch.”

 

 

Use Kaleidoscope Thinking for Yourself

To use kaleidoscope thinking, concentrate on identifying your skills. Start by examining and modifying your Skills inventory on your LinkedIn profile. We all have skills that we don’t enjoy using as well as skills we are passionate about using. When you identify a skill that you don’t enjoy using, just delete it from your list. Then look over your list again. The chances are that although what is left on your list are skills you enjoy using, they don’t fully capture all the value you can bring to a workplace. It’s time to add additional skills you enjoy using that are not currently represented on your Skills inventory. LinkedIn allows you to list 50 skills, and using all 50 slots is the best practice. You might find it helpful to do this exercise with a trusted advisor familiar with LinkedIn’s skills inventory.

When you’ve completed subtracting and adding items on your Skills inventory, identify your three most important skills and pin them in the top three positions of your inventory.

 

Expand Your Horizon

Now that you’re warmed up, think of places that need those skills. If doing a similar position for a competitor is not going to meet your needs, it is time to think expansively. Make yourself a list. Do any of these possibilities make you smile? If so, you’re ready to re-engineer your LinkedIn profile and other job search collateral to target those right-for-you opportunities.

Job transitions are difficult. Please remember that the world of work still needs your skills and you are worthy. And, if you could use some help along the way, I’m here.

 

About Carol Kaemmerer

Named one of six top branding experts in 2022 by The American Reporter, I’ve helped countless C-level clients over the past ten years to use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place.

Contact me through my website https://carolkaemmerer.com for:

  • Executive one-on-one assistance with your online brand
  • Professional speaking engagements on personal brand and LinkedIn
  • An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
  • My self-paced, online course
  • To receive my articles in your email mailbox monthly

 

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books of All Time” award. It was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and it is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books

 

 

Categories
Leadership Real Estate

Does Your LinkedIn Profile Inspire People to Do Business with You?

“All things being equal,

people will do business with,

and refer business to,

those people they know, like and trust.”

Bob Burg, author, Endless Referrals

 

You’ve heard this quotation many times, right? But do you take it seriously?

If a stranger reads your LinkedIn profile, will they begin to know, like, and trust you based on what is there? If not, why aren’t you taking advantage of this marvelous personal marketing tool for yourself? If your response is “because I’m not in sales,” think again. Even someone with no external customer interaction has customers within the company. Probably you, like most people, are seeking some sort of opportunity (e.g., an opportunity for advancement inside your company, opportunities for positions outside the company, a board appointment).

This month’s article shares ways you can sow the seeds of know, like, and trust in your LinkedIn profile so that people will be more likely to do business with, and refer business to YOU.

Your About Section

The 2,600-character (~5 paragraphs) About section showcases YOU. It is the perfect place for you to provide information that can build KNOW, LIKE, and TRUST. Approach this section with authenticity and a willingness to be transparent in telling your story. Give people a chance to know the real you – because everyone is more interesting (and likable) when they’re not hiding behind their job or their company’s services.

For this section to work well for you, plan what you want to say. For example, select three things you want to be known for and build your narrative around those. Or tell us about your purpose, passion, business principles, and how you lead.

Are there some questions that always come up from people after they’ve looked at your profile or resume? For example, if you have several years unaccounted for in your work history, rather than have people come to their own conclusions about the time period (e.g., you had a nervous breakdown, or you had an addiction problem, or whatever they can confabulate to account for that period), take control of your own narrative. Briefly explain the reason for the gap in your own way.

Before you write, work out your outline and what you intend each paragraph to accomplish for you. Use your outline to write your first draft. Read your narrative aloud and correct the verbiage where you stumble. Delete words and sentences that are expendable. Read aloud again; edit again. Getting this section to shine is important; it is worth the time it takes to accomplish that.

Profile sections that advance KNOW

In addition to the About section, you can help people feel that they KNOW you by making sure your profile is complete. By complete, I mean:

  • List your present and previous positions in your Experience section and describe your accomplishments in each position.
  • List your post-secondary education and degrees earned. (It is not necessary to include years of attendance or date of degree.) It is a nice touch to share some activities you participated in.
  • Add any optional sections that can help give people a rounded picture of who you are, including: Volunteer positions, Patents, Publications, Certifications, Awards and Honors, etc.

Profile sections that advance LIKE

Your About section will do the heavy lifting here, but visuals can also contribute to LIKE. Examples include:

  • A photo or graphic image behind your headshot – this is called the LinkedIn banner image.
  • A headshot that is a professional-quality image in which your eyes and mouth are smiling.
  • The optional Featured section that appears before your Activity section is a place where you can share photos, posts, and videos that tell your story visually.
  • You can also add photos and videos to your various positions.
  • Your Activity section that appears before your About section is populated by LinkedIn with your recent posts. This shows everyone how active you are on the LinkedIn platform and the kinds of things you add to the homepage feed. This section can either be an asset or a negative, depending on your level of engagement.

Profile sections that advance TRUST

Again, if you’ve written your About section well, it will go a long way toward establishing TRUST, but here are other sections that also provide “social proof:”

  • Recommendations have a huge positive impact – and a lack of recommendations can have the opposite impact.
  • Endorsements in your Skills section.
  • Education, Certifications, Patents, Publications, Honors and Awards.

A well-branded LinkedIn profile can frame your business conversations with KNOW, LIKE, and TRUST, helping your business transactions go more smoothly.

 

About Carol Kaemmerer: Named one of six top branding experts in 2022 by The American Reporter, I’ve helped countless C-level clients over the past ten years to use LinkedIn to frame conversations, impress customers, and introduce themselves before their first conversation takes place.

 

Contact me through my website https://carolkaemmerer.com for:

            • Executive one-on-one assistance with your online brand
            • Professional speaking engagements on personal brand and LinkedIn
            • An autographed copy of my book, LinkedIn for the Savvy Executive-2ndEdition
            • My self-paced, online course
            • To receive my articles in your email mailbox monthly

 

My award-winning book, LinkedIn for the Savvy Executive-2nd Edition received BookAuthority’s “Best LinkedIn Books of All Time” award, was named one of the “Top 100+ Best Business Books” by The C-Suite Network, and is an International Book Awards winner. For your author-inscribed and signed book or for quantity discounts, order at: https://carolkaemmerer.com/books