C-Suite Network™

Branding Marketing Networking

Controlling Your LinkedIn Narrative: A Crucial Element of Self-Care for Executives

Maintaining control over your professional narrative on LinkedIn is not just a strategic move—it’s an essential aspect of self-care. Keeping your profile continuously updated to reflect your current skills, achievements, and career direction can be a powerful way to prepare for life’s unexpected twists, such as layoffs due to mergers or downsizing.

The I-Am-My-Job Myth

One common pitfall is equating our identity solely with our job title. This myth overlooks the importance of our personal business principles and how we see ourselves as solvers of larger problems. It also ignores the many non-job-related roles that are dear to us. When we artificially equate who we are with our current position, we set ourselves up for depression should we lose our job for any reason.

Nearly everyone has experienced job loss at some point in their career. This is often driven by changes in organizational structure and priorities rather than poor job performance. Regardless of the cause, we almost universally begin negative self-talk that undercuts our self-confidence and our ability to communicate effectively about our skills to prospective employers. The more depressed we are by the loss, the less able we are to articulate our self-worth. Job loss creates an urgency to have an effective LinkedIn profile at just the time when we may lack the necessary confidence and strength to do the task justice.

The Value of an Updated LinkedIn Profile

How much more effective it is to fortify one’s LinkedIn profile while actively employed when emotions are not roiling and there is time and space to think about one’s guiding business principles, full skill set, and what truly brings joy to one’s work? A LinkedIn profile is not just for a job search; it is a business development tool that can benefit both you and your current employer. Its purpose is not just to get the next job but to actively attract customers and opportunities, both internal and external.

So, who are you? You are bigger than your current position. You have a history, and if you think about it, you can identify the themes and principles that have guided your job choices along the way. Craft your personal career story for your LinkedIn summary. The 2,600 characters (roughly five paragraphs) that LinkedIn allows for your summary section are important. They allow you to showcase the themes that have shaped your career, your personal operating principles, and the aspects of your career that transcend any one position. Write in the first person—you are telling your own story. When you do so with authenticity, you attract your ideal audience.

A Real-Life Example

Consider the story of an executive I worked with. His LinkedIn profile lacked an “About” section, leaving his job history as a long list of short tenures—each lasting only 12 to 18 months. This frequent job-shifting could be interpreted negatively, especially for someone over 50. I initially thought he might have issues connecting emotionally with colleagues. However, I was completely wrong. This executive was a highly successful turnaround expert. He had a unique talent for staunching the hemorrhage of negative cash flow and improving company culture within a short timeframe. His frequent job changes were a testament to his expertise and the high demand for his skills. Without a well-crafted narrative, anyone reviewing his profile might have misinterpreted his career trajectory as a sequence of failures.

When we don’t take charge of our narrative, others will create one for us—and it may not be accurate or flattering.

Consequences of Being Unprepared

In addition to potentially painful changes in one’s work situation, there may be other consequences of being unprepared that may not even come to an executive’s awareness. Board opportunities not offered, business not referred, opportunities for jobs not proffered, business deals not even discussed—all because the executive’s LinkedIn profile failed to convey their unique value proposition or because competitors did a much better job of conveying theirs. You can’t afford such consequences; being prepared is a business imperative.

Call to Action

Take a moment to review your LinkedIn profile as if you were meeting yourself for the first time. How does it strike you? Does it prepare you for your next career chapter? Does it accurately reflect who you are now? If not, it’s time to invest in your digital brand.

If you need help with this, it’s what I do. Since 2011, I’ve been helping senior executives tell their stories so they can weather the inflection points of their careers, choose their career direction, and attract ideal opportunities.

Taking control of your LinkedIn narrative is a crucial aspect of professional self-care. By keeping your profile updated and reflective of your true professional self, you ensure that you’re always ready for whatever comes your way.

A well-articulated LinkedIn profile won’t shield you from possibly losing your job some day. Some circumstances are beyond your control. But your personal brand—well articulated on LinkedIn—is your best protection against business factors beyond your control. When you know you are and share that with authenticity, finding your next opportunity is so much easier; it might even find you!


Are You Ready to Transform Your Online Presence?

Imagine a LinkedIn profile that actively champions your strengths, achievements, and professional ethos, positioning you as a leader in your field. Now is the time to embrace executive LinkedIn profile optimization, refine your brand, articulate your value, and lead with distinction.

Are you ready to transform your LinkedIn presence and unlock the door to unparalleled professional opportunities?

Schedule your complimentary Executive Discovery Call today to start your journey toward a powerful LinkedIn strategy that attracts your ideal opportunities.

With over a decade of experience, I have guided numerous C-level and senior executives in leveraging LinkedIn for personal and professional growth. As a recognized authority in personal branding for leaders and LinkedIn strategy, I offer the insights and expertise necessary to navigate the complexities of building a standout digital presence.

I am thrilled to share that the Coach Foundation has honored me as one of the Top Executive Coaches in the United States. This recognition signifies a milestone in my journey and underscores my commitment to helping professionals elevate their careers. You can read more about this recognition and other esteemed coaches here.

Since 2011, I’ve been helping senior executives tell their stories so they can navigate career transitions, choose their career direction, and attract ideal opportunities. If you need assistance in crafting a compelling LinkedIn profile that truly reflects your professional journey and aspirations, I am here to help.

Don’t let others define your story. Take charge of your LinkedIn narrative and ensure it works for you. Reach out today to start transforming your LinkedIn profile into a powerful tool for career advancement and professional growth.

Human Resources Leadership Networking

Working in The Nexus Between Technology and Human Consciousness For Leaders by Harrison Klein

Working in The Nexus Between Technology and Human Consciousness For Leaders

By Harrison Klein 


In the ever-evolving landscape of technology, a fascinating intersection is emerging—the nexus between technology and human consciousness. With advancements in artificial intelligence, virtual reality, and neuroscience, we find ourselves on the cusp of a new era where our relationship with technology goes beyond mere utility. The cutting edge leader works in this intersection delving into its potential benefits, ethical considerations, and the transformative power it holds for humanity.

Since walking on the moon, advancements in technology have opened up new pathways for exploring and expanding human consciousness. For example Virtual reality (VR) technologies allows us to immerse ourselves in simulated environments, providing unique experiences and altering our perceptions. By merging cutting-edge neuroscience with technology, researchers have made strides in deciphering the mysteries of the mind. Brain-computer interfaces enable direct communication between the brain and external devices, leading to breakthroughs in assistive technologies for individuals with physical disabilities. These innovations not only enhance our understanding of consciousness but also offer practical applications that can creatively improve the lives of people worldwide.

With emerging technologies like AI, Neurolink, renewed Space and alternative energy exploration, deep brain scans and precision medicine,, technology has the potential to augment human cognitive abilities, leading to improved productivity and creativity. Machine learning algorithms can analyze vast amounts of data, helping us make informed decisions and solve complex problems. Personalized learning platforms leverage artificial intelligence to adapt educational content to individual needs, allowing for more efficient and effective learning experiences. Furthermore, brain enhancement technologies, such as transcranial magnetic stimulation offer possibilities for optimizing cognitive functions. By leveraging these tools, individuals can unlock their full potential, pushing the boundaries of human intellect.

The convergence of technology and human consciousness also raises profound ethical questions. Privacy concerns arise when brain data is collected and analyzed, challenging the boundaries of personal autonomy. Ensuring equitable access to these technologies becomes crucial, as the nexus could exacerbate existing social and economic disparities if left unchecked. Ethical guidelines and regulations must be established to address these concerns, promoting responsible and ethical development, deployment, and use of technology in this context. Transparency, informed consent, and safeguarding individual agency should be paramount.

Additionally, genius leaders like Steve Jobs and Elon Musk propose that the nexus between technology and human consciousness has the potential to bring about transformative changes that shape the future of all humanity. By understanding and leveraging the intricacies of human cognition, we can design technologies that enhance well-being, foster empathy, and cultivate a deeper understanding of ourselves and others. Virtual reality can be harnessed to create immersive experiences that promote empathy, facilitating a greater sense of connection and understanding among diverse groups. New techs even hold the promise for revolutionizing healthcare, enabling direct brain control of prosthetics and restoring mobility to those in need. Moreover, the fusion of technology and consciousness has the potential to elevate our collective intelligence, leading to innovative solutions for global challenges.

Working in the nexus between technology and human consciousness offers a vast frontier of possibilities. As we navigate this uncharted territory, it is essential to foster responsible development, prioritize ethical considerations, and ensure that the benefits are accessible to all. By embracing this convergence, we can shape a future where technology and consciousness harmoniously coexist, unlocking new horizons for human potential.

Catch The Vision 

Leadership Networking Personal Development






We are upgrading our identity:

We are paradigm shifters 

We have feet at the intersection of multiple worlds of leadership, business, science, spirituality and Art  

We are renegades in business and leadership because we have a vision beyond what we do that transitions and translates into who we are 


There can be no difference if we are to make a world that catapults our identities, self image, activities and beliefs Catapults us into beyond human into spirit personified 

The physics has to match – it is on the quantum level – so the shift has to be strong, quick, and permanent 



Physics is placed in time, but knowledge is outside of time and space 

Metaphysics controls physics 

True Success is metaphysical 

To understand our business, our lives and our world is not logic but is intuition beyond physics into the realms of the imaginal 


The program is a movement 



The reversal of tradition (as all geniuses do) 


Metaphysics and business


Catch the Vision is  the doorway to “the second self”


It’s not an activity for money it is YOU 


Purity. There is no separation between what you are and your prosperity. 

$ It’s not something you have it’s what you are and exude 


[PRESS RELEASE] C-Suite Network™ Expands to Dallas and Announces Game-Changing Partnership with Flex Workspace Solutions


C-Suite Network™ Expands to Dallas and Announces Game-Changing Partnership with Flex Workspace Solutions


Partnership redefines the future of executive workspaces with access to marketing tools and a trusted network to propel business leadership success into the future


New York, NY – January 9, 2024 — The C-Suite Network™, the world’s most trusted network of C-Suite leaders, is announcing a strategic partnership with Flex Workspace Solutions that provides the Dallas-Fort Worth business community with networking opportunities and a collaborative environment. This ultimate live-work-play environment and cutting-edge workspace provider is committed to fostering innovation and collaboration, marking a significant step towards enhancing the professional environment for executives and entrepreneurs.

By combining vast resources and exclusive networking opportunities, this partnership aims to create a dynamic ecosystem that facilitates executive connectivity, collaboration, and growth. With community being at the epicenter of the C-Suite Network™, this creates a unique opportunity to collaborate with an entity that prides itself in being a critical part of the workplace of the future. This partnership is the perfect complement for the vision of the C-Suite Network™ — counsel, content, commerce, and of course, community.

The collaboration ushers in a revolutionary phase in this massive industry shift. As the workplace continues to transform itself and evolve to meet the demands of an ever-changing workforce, this partnership plays a critical role of high-level business executives and delivers the value that our partners, investors, and members have come to expect from the C-Suite Network™.

“No question that the nature of corporate and business space is changing and being driven by a number of factors. From startups to publicly-traded companies, everyone is moving to alternative workspaces and wanting more opportunities for collaboration, useful tools, and multiple options for their businesses and employees,” said Jeffrey Hayzlett, Chairman and Founder, C-Suite Network™. “Having world-class options with Flex Workspace Solutions, combined with a thriving business community, is the perfect scenario that elevates this high-end experience, worthy of our C-Suite community.”

Business is constantly evolving and it’s critical that organizations keep up that pace if they are to truly be successful.

“This partnership plays a critical role in the success of high-level business executives in delivering incredible value to our partners, investors, and members alike. The platform and reach of the C-Suite Network™, which now includes their C-Suite Marketing Cloud software, it’s a game-changer for any business. That level of expertise is unmatched and we couldn’t be more excited for this opportunity to continue scaling and exceeding the demands and needs of senior business leaders and executives,” said Mark Burge, president of Flex Workspace Solutions.

Having the right tools to be successful in the overly demanding business landscape is a critical component for any organization. This partnership will create opportunities for meaningful connections, shared insights and valuable relationships in a collaborative environment.

“This announcement in Dallas is the first of many. As a values-based community, partnering with Flex Workspace Solutions is the perfect opportunity to scale thriving business communities in the workspaces of the future, paving the way to see real outcomes and success that truly matters,” said Tricia Benn, CEO of the C-Suite Network™. “We’re all about creating environments where business leaders forge new relationships and synergies based on the power of great counsel, content, commerce and community. It’s always about delivering accelerated success and this partnership will facilitate those opportunities to create meaningful impact.”

Flex Workspace Solutions will play an integral role in multiple in-person events that the C-Suite Network™ will host during the upcoming year, such as the monthly executive mixers, executive fireside chats, and will serve as a stage for speakers who want to spread their message to an executive audience.

For more information, visit: https://www.flexworkspacesolutions.pro/

# # #


About C-Suite Network™

C-Suite Network™ is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development, and networking opportunities for business executives with titles of vice president and above. The C-Suite Network’s mission is to provide a peer community, networking events, relevant content, and services to support c-level executives and other entrepreneurs achieve professional success.

C-Suite Network™ offers invitation-only events as well as custom-tailored content through all its entities: C-Suite TV™, C-Suite Radio™, C-Suite Book Club™, and C-Suite Network Advisors™. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.


About Flex Workspaces Solution

Flex Workspace Solutions (FWS) is the go-to partner for workspace operators, and landlords looking to achieve greater success with their existing or new flex office and coworking space.

FWS provides a wide range of services from fully managed options to sales boost services to consulting, to help promote and assist flex and coworking spaces. We assess every area of the business, determining which are strong and which need growth and support. From providing suitable office space, consultation for teams, strategic marketing plans, and more, our goal is to produce measurable results. We provide a vision and blueprint featuring the industry’s current innovations and customized solutions. With FWS, you’ll be able to leverage your team’s potential, optimize your revenue, productivity, and overall performance.

Learn more at www.flexworkspacesolutions.pro or email info@flexworkspacesolutions.pro to speak directly with a team member!


Branding Economics Networking

Guarding Your Professional Reputation: How to Spot Fake LinkedIn Invitations


Aesop’s age-old wisdom, “A man is known by the company he keeps,” has renewed significance in today’s digital age where LinkedIn is the key platform for professional networking. As noted by Porter Gale, “Your network is your net worth.” An appropriate set of connections on LinkedIn can play a central role in shaping your professional success and reputation. What connections you make is deserving of your attention.

The Importance of Discerning Connections

In a recent encounter shared by my business coach, Kathleen Caldwell, founder of the C-Suite Network’s Women’s Coaching & Consulting Council™ and the Women’s Success Accelerator™, an interaction on LinkedIn raised a red flag. In response to one of Kathleen’s posts, the person wrote, “I saw your post!” and expressed interest in connecting and receiving information about Kathleen’s coaching services. Before replying, Kathleen visited the person’s profile and found their Activity section was filled with the identical message to many coaches. Something seemed amiss. Wisely, Kathleen did not engage. This incident reminds us that our network should consist of individuals we’d proudly associate with, requiring a deliberate and discerning approach to connection requests.

Malicious Invitations and Cybercrime

Your LinkedIn account holds more value than you might realize. Your online reputation and connections are valuable business assets, and not everyone deserves to be in your network. Some people requesting to connect may have malicious intent. In particular, according to the FBI, investment fraudsters pose a “significant threat” to LinkedIn. CNBC reported in 2022 that users around the country lost small fortunes after connecting with someone on LinkedIn who they believed was giving them sound financial advice.

In August 2023, the cybersecurity community began to notice and document an alarming uptick in the hijacking of LinkedIn accounts. This is of concern because cybercriminals can exploit your online identity and reputation to engineer advanced phishing campaigns that target your trusted business connections. This manipulation can lead to severe consequences, damaging your professional reputation and causing harm to your connections.

The Rise and Risks of Fake Profiles

LinkedIn reported that in 2021, it removed more than 32 million fake accounts from its platforms, with its automated defenses stopping 96% of all fake accounts. That year, members reported an additional 127,000 fake profiles that were removed. Fake profiles can expose you to scams and put your own profile and network at risk.

What should you do when invited to connect?

Always vet the profiles of people before accepting (or sending) a connection request. Ask yourself whether you and the other person can add value to each other. If a person requesting to connect is not a good fit for your network, don’t connect. No further investigation is needed.

But, if you are considering connecting, thoroughly examine the profile to assure yourself that it is authentic. Here are two simple steps to follow:

Step 1:  Ask these questions as you read the profile:

  • Does the quality of the text match the headline that attracted you?
  • Are there significant grammatical and spelling errors?
  • Is the job title progression unlikely?
  • Does there seem to be a mismatch between education level and job titles?
  • Are there inconsistencies in dates and locations?
  • Are sections missing?
  • Was the profile created recently?
  • Is the number of connections extremely low?

Step 2:  Check Their Activity Section and Photo

Check their Activity section. Is it empty? If not, do responses seem authentic? Does the photo look fake? Does it look like a model? Does the pose look unusual (for example, is the person sitting in a car)? Don’t connect with a person who has used a logo or other image in place of the headshot.

If you want to dig deeper: verify the photo.

Many fake profiles use headshots available on the Internet. Here’s how to definitively check this out. Save the profile photo to your desktop. Submit the image to Google Images or TinEye and see what they return. I’ve identified and reported many fake profiles over the years using reverse image searches that revealed the same headshot used for multiple names across multiple platforms.

What to Do if You Suspect a Fake Profile

If you have reason to suspect that the profile is not genuine, report the profile to LinkedIn by clicking on the three dots in the upper right corner. LinkedIn takes feedback seriously: they will investigate, and if they concur, they will take action.

Additional Good  Practices for Safe Online Reputation Management

  • Don’t click on suspicious links or document attachments.
  • If something sounds too good to be true (job offer, financial advice, etc.), it probably is. Steer clear.
  • Don’t respond to requests for personal information. Be suspicious if someone with whom you’ve been interacting asks to move the conversation to another app or channel.
  • If you get unsolicited messages purporting to be LinkedIn Help, take a screenshot and report that to LinkedIn. LinkedIn Help staff will never charge you for help and will never ask for your login credentials
  • Use a strong LinkedIn password and implement two-factor verification.


In a world where online reputation holds immense value, executives must prioritize safeguarding their professional image. By staying vigilant, employing discernment, and taking proactive security measures, professionals can navigate LinkedIn’s vast network with confidence, ensuring their digital presence aligns with their esteemed offline reputation. Stay safe and protect your valuable online reputation.


If you’re seeking support with personal branding and LinkedIn, visit my website for tailored assistance. I offer an affordable online course and an award-winning book. Additionally, senior leaders can benefit from personalized executive brand coaching and done-for-you profiles.

With over a decade of experience, I’ve assisted numerous C-level and senior executive clients in leveraging LinkedIn to initiate conversations, impress customers, and make impactful introductions. Recognized by The American Reporter as one of the Top 6 Personal Branding Experts, I’ve authored a #1 best-selling book, LinkedIn for the Savvy Executive-2nd Edition. It has earned BookAuthority’s Best LinkedIn Books of All Time award, gold status in two categories from the International Book Awards, and a spot among the Top 100+ Best Business Books by The C-Suite Network.

Let me guide you in exploring your brand pillars, crafting your brand story, and effectively using this essential business tool.

Conduct your due diligence on my website and LinkedIn profile, then reach out for a complimentary Executive Discovery Call.

Best Practices Negotiations Networking

Executive Coaching Services

Executive Coaching Services may including leadership coaching tools and ideas for managers is a comprehensive task. These tools and ideas can range from self-assessment tools, team-building exercises, to resources for enhancing various leadership skills. Here’s a broad list to cover various aspects of leadership:

Self-Assessment and Reflection for Executive Coaching

  1. SWOT Analysis: Personal and team SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis templates.
  2. Leadership Style Questionnaires: Tools to help managers understand their leadership style.
  3. Emotional Intelligence Tests: Free online assessments.
  4. 360-Degree Feedback Forms: Templates for receiving feedback from peers, superiors, and subordinates.
  5. Time Management Audits: Tools to analyze and improve time management skills.
  6. Goal Setting Templates: For personal and professional goals.
  7. Reflection Journals: Prompts for daily or weekly reflective journaling.
  8. Conflict Style Assessment: Tools to understand how one handles conflict.
  9. Career Planning Tools: Guides and templates for career progression planning.
  10. Mindfulness and Meditation Apps: Free apps to practice mindfulness.

Executive Coaching Communication Skills

  1. Active Listening Exercises: Activities to enhance listening skills.
  2. Effective Communication Workshops: Online free resources and webinars.
  3. Presentation Skills Resources: Tips and guides for better public speaking.
  4. Non-verbal Communication Guides: Resources on body language.
  5. Feedback Giving Techniques: Guides on how to give constructive feedback.
  6. Negotiation Skill Resources: Free courses or guides online.
  7. Storytelling in Leadership Guides: How to use storytelling as a tool.
  8. Email Etiquette Guides: Tips for effective written communication.
  9. Conflict Resolution Frameworks: Steps and strategies for managing conflicts.
  10. Cross-Cultural Communication Guides: For managing diverse teams.

Executive Coaching Team Management

  1. Team Building Activity Ideas: Fun and engaging team-building exercises.
  2. Project Management Tools: Free software or templates.
  3. Delegation Checklists: Guides on how to delegate effectively.
  4. Performance Review Templates: For evaluating team members.
  5. Motivation Techniques: Strategies to motivate teams.
  6. Remote Team Management Guides: Best practices for managing virtual teams.
  7. Diversity and Inclusion Resources: Tools and guides for fostering inclusivity.
  8. Team Feedback Forms: For collecting team input.
  9. Employee Development Plans: Templates and guides.
  10. Meeting Management Tools: Techniques for effective meeting planning and execution.

Executive Coaching Personal Development

  1. Time Management Techniques: Tips and strategies for effective time management.
  2. Stress Management Resources: Guides and strategies for managing stress.
  3. Work-Life Balance Tips: Strategies for achieving balance.
  4. Critical Thinking Exercises: Activities to enhance analytical skills.
  5. Creative Thinking Tools: Techniques to boost creativity.
  6. Personal Branding Guides: How to develop a personal brand.
  7. Public Speaking Resources: Tips for improving public speaking skills.
  8. Networking Strategies: Guides on building professional networks.
  9. Resilience Building Techniques: Strategies for building mental toughness.
  10. Leadership Podcasts: Free podcasts for leadership insights and inspiration.

Executive Strategic Thinking

  1. Vision and Goal Setting Workshops: Resources for setting clear visions and goals.
  2. Business Strategy Frameworks: Tools for strategic planning.
  3. Decision-Making Models: Techniques for making better decisions.
  4. Problem-Solving Workshops: Online resources or guides.
  5. Innovation and Creativity Workshops: Free courses or materials.
  6. Risk Management Guides: Strategies for identifying and managing risks.
  7. Change Management Models: Frameworks for managing change.
  8. Market Analysis Tools: Techniques for analyzing market trends.
  9. Competitive Analysis Frameworks: Guides for conducting competitive analysis.
  10. Future-Proofing Strategies: Resources on preparing for future challenges.

Executive Coaching and Mentoring

  1. Mentoring Program Guides: How to start a mentoring program.
  2. Coaching Model Templates: Various coaching models and frameworks.
  3. Career Coaching Tools: Resources for career mentoring.
  4. Peer Coaching Guides: How to implement peer coaching.
  5. Listening Skills in Coaching: Techniques for effective listening as a coach.
  6. Questioning Techniques: For use in coaching sessions.
  7. Feedback Models for Coaching: Effective ways to give feedback.
  8. Coaching Session Templates: Structured templates for coaching meetings.
  9. Developmental Coaching Resources: Specialized coaching tools.
  10. Coaching Case Studies: Examples and analyses of effective coaching.

Technology and Innovation

  1. Digital Transformation Resources: Guides on leading digital change.
  2. Tech Literacy Resources: Basic tech skills for leaders.
  3. Innovative Thinking Tools: Techniques to foster innovation.
  4. Social Media for Leaders: Using social media effectively in leadership.
  5. Emerging Technologies Webinars: Staying updated with new technologies.
  6. Data Analysis Tools: Basic data interpretation skills.
  7. Cybersecurity Basics: Understanding cybersecurity essentials for leaders.
  8. E-commerce Strategies: For leaders in digital sales environments.
  9. Mobile Workforce Management: Tools and strategies.
  10. Tech Project Management Tools: Software and guides for tech project management.

Executive Organizational Development

  1. Organizational Culture Guides: Resources for understanding and shaping culture.
  2. Employee Engagement Strategies: Tools for improving engagement.
  3. Organizational Change Models: Strategies for effective change management.
  4. Corporate Social Responsibility (CSR) Ideas: Implementing CSR strategies.
  5. Sustainability in Business Guides: Resources for sustainable practices.
  6. Business Ethics Resources: Guides on ethical leadership.
  7. Organizational Health Assessment Tools: For evaluating company health.
  8. Employee Retention Strategies: Guides for retaining top talent.
  9. Succession Planning Tools: Preparing for leadership transitions.
  10. Crisis Management Resources: Strategies for managing crises.

Networking and External Relations

  1. Community Engagement Strategies: How to engage with the community.
  2. Public Relations Tools: Basics of managing public relations.
  3. Government Relations Guides: Understanding and managing government relations.
  4. Customer Relationship Management (CRM) Tools: Free CRM software or guides.
  5. Stakeholder Management Techniques: Managing various stakeholders.
  6. Networking Event Ideas: How to host or participate in networking events.
  7. Building Professional Relationships: Strategies for strong professional bonds.
  8. Corporate Partnership Guides: Tips for forming corporate partnerships.
  9. Public Speaking and External Communication: Enhancing public speaking skills.
  10. Media Handling Techniques: Dealing with media and press.

Executive Health and Well-being

  1. Workplace Wellness Programs: Ideas and tools for promoting wellness.
  2. Fitness and Health Apps: Free apps for physical health.
  3. Mental Health Resources: Understanding and supporting mental health at work.
  4. Healthy Eating Guides: Tips for a healthy diet.
  5. Mindfulness and Relaxation Techniques: Practices for mental well-being.
  6. Ergonomics in the Workplace: Creating a healthy work environment.
  7. Workplace Safety Guides: Ensuring physical safety at work.
  8. Balancing Professional and Personal Life: Strategies for balance.
  9. Managing Burnout: Recognizing and managing work-related burnout.
  10. First Aid and Emergency Preparedness: Basic first aid and emergency response training.

These tools and resources can be accessed through various platforms such as online courses, webinars, eBooks, podcasts, and websites offering free educational content. It’s important for managers to continuously develop their leadership skills and adapt to changing business landscapes, and these tools can provide valuable assistance in that journey.


Business Networking Events


We are often asked what makes a good business networking event?

A successful networking event is one that facilitates meaningful connections, exchanges of ideas, and potential business opportunities among its attendees. To achieve this, several key elements are typically considered but none probably more important than the KeyNote Speaker you Hire or is the authority in the space to set the tone of the event!

  1. Clear Purpose and Audience Targeting: The event should have a clear purpose, whether it’s connecting professionals within a specific industry, fostering collaborations, or sharing knowledge. Knowing the audience and targeting the event accordingly helps in creating relevant and valuable interactions.
  2. Effective Planning and Organization: Good planning is crucial. This includes choosing the right venue, date, and time; ensuring reliable logistics; and preparing an agenda that balances structured activities with open networking time.
  3. Engaging and Relevant Content: If the event includes speakers or panel discussions, the content should be engaging and relevant to the audience. This can stimulate conversation and provide common ground for attendees.
  4. Facilitation of Interactions: Effective networking events facilitate interactions among attendees. This might involve ice-breaker activities, structured speed networking sessions, or using technology like networking apps that help attendees connect based on shared interests.
  5. Comfortable and Accessible Environment: The physical or virtual space should be conducive to networking. For in-person events, a comfortable venue with good acoustics and layout is important. For virtual events, an easy-to-navigate platform that allows for smooth interaction is key.
  6. Opportunities for Follow-Up: Providing opportunities for attendees to follow up with each other after the event can extend its value. This could be through sharing contact information, providing a participant directory, or organizing post-event online groups or forums.
  7. Diverse and Inclusive Atmosphere: Ensuring the event is inclusive and welcoming to people of diverse backgrounds can greatly enhance the networking experience. This includes considering accessibility, language, and cultural inclusivity.
  8. Effective Promotion: To attract the right attendees, effective promotion through the right channels is essential. This can include social media, industry newsletters, and partnerships with relevant organizations.
  9. Feedback Collection: Post-event feedback from participants can provide valuable insights for improving future events.
  10. Professional Networking Facilitators: Having skilled facilitators or hosts who can guide the event, make introductions, and keep energy levels high can significantly enhance the experience.
  11. Measurement of Success: Define and measure success metrics, such as the number of attendees, the quality of interactions, or subsequent business collaborations that arose from the event.

A successful networking event is one where participants leave feeling that they have made valuable connections, gained insights, and found potential opportunities for collaboration or business. The event’s success is often seen in the quality of interactions and the long-term professional relationships that develop from these connections.

Checklist for starting  networking event:

Starting a networking event requires careful planning and attention to several key elements to ensure its success. Here’s a checklist to help guide you through the process, you can also leverage the C-SUITE NETWORK platform for framework and scale!

  1. Define the Purpose and Objectives:
    • Determine the goal of the event (e.g., connecting professionals, sharing knowledge).
    • Identify the target audience (industry, profession, level of experience).
  2. Event Planning:
    • Set a date, time, and duration for the event.
    • Choose an appropriate venue for an in-person event or a reliable platform for a virtual event.
    • Plan the event format (open networking, structured activities, speaker sessions).
    • Determine the budget and financial aspects (sponsorships, ticket sales).
  3. Event Logistics:
    • Arrange catering and refreshments if applicable.
    • Organize audio/visual equipment and any necessary technical support.
    • Plan the layout of the venue for optimal networking.
    • Ensure accessibility for all attendees.
  4. Marketing and Promotion:
    • Create an event name and branding.
    • Develop promotional materials (flyers, website, social media posts).
    • Identify channels for promotion (email lists, social media, industry groups).
    • Open registration and manage attendee list.
  5. Engagement Strategies:
    • Plan icebreaker activities or networking games.
    • Consider having a keynote speaker or panel to provide valuable content.
    • Use technology like networking apps or social media hashtags to enhance interaction.
  6. On the Day of the Event:
    • Arrive early to set up and troubleshoot any issues.
    • Have a check-in process for attendees.
    • Provide name tags or other identification to facilitate introductions.
    • Ensure there are staff or volunteers to assist attendees and manage the event flow.
  7. Facilitation and Hosting:
    • Welcome attendees and explain the format of the event.
    • Facilitate introductions and interactions, especially if attendees seem hesitant.
    • Keep track of time and guide the event according to the schedule.
  8. Follow-Up After the Event:
    • Send thank-you emails to attendees and any speakers or sponsors.
    • Share contact information or networking directories if appropriate.
    • Request feedback through surveys or informal conversations.
    • Analyze the event’s success and identify areas for improvement.
  9. Maintaining Connections:
    • Encourage ongoing networking and connections post-event.
    • Consider creating online groups or forums for attendees to keep in touch.
    • Plan future events or follow-up gatherings if applicable.

Remember, the key to a successful networking event is creating an environment where attendees can comfortably connect and engage with each other. Tailor your approach based on the specific needs and interests of your target.

Networking Event Management Technology

Incorporating the right technology can greatly enhance the effectiveness and reach of your networking event. Here’s a list of different types of technology that you can consider using:

  1. Event Management Platforms: Tools like Eventbrite, Cvent, or Bizzabo help in managing registrations, ticket sales, and attendee information. They can also provide analytics and post-event data.
  2. Virtual Meeting Platforms: For online events, platforms like Zoom, Microsoft Teams, or Webex are essential. They offer features like breakout rooms, which are great for facilitating smaller group discussions.
  3. Networking and Matchmaking Apps: Apps like Brella, Grip, or Swapcard use algorithms to match attendees based on their interests and goals, making it easier for them to connect with the right people.
  4. Mobile Event Apps: These apps serve as a one-stop-shop for your event, providing schedules, speaker bios, venue maps, and networking features. Attendify and Whova are popular examples.
  5. Social Media Integration: Using platforms like Twitter, LinkedIn, or Facebook can help in promoting the event, encouraging engagement, and creating a community around your event’s brand.
  6. Interactive Tools: Polling and Q&A tools such as Slido or Mentimeter engage attendees in real-time, making sessions more interactive and gathering instant feedback.
  7. Live Streaming Services: If you want to expand your reach, consider streaming your event live on platforms like YouTube Live, Facebook Live, or Vimeo. This is particularly useful for keynote speeches or panel discussions.
  8. CRM Systems: Customer Relationship Management (CRM) systems can be used to track interactions with attendees before, during, and after the event, helping in follow-up and relationship building.
  9. Event Feedback Tools: Use online survey tools like SurveyMonkey or Google Forms to gather post-event feedback from participants, which is crucial for measuring success and planning future events.
  10. Badge and Check-In Technology: For in-person events, technology like QR codes and RFID (Radio-Frequency Identification) can streamline the check-in process and facilitate networking.
  11. Contact Sharing Apps: Apps that allow for digital exchange of contact information can be a modern alternative to traditional business cards.
  12. Virtual Reality (VR)/Augmented Reality (AR): For a high-tech touch, VR and AR can be used to create immersive experiences, especially in product showcases or virtual tours.
  13. Content Management Systems: For distributing event materials, a CMS can be used to share presentations, videos, or documents with attendees.
  14. Analytics Tools: Post-event, tools like Google Analytics can be used to analyze website traffic and engagement related to the event.

When choosing technology for your networking event, consider the specific needs of your event and audience. The goal is to enhance the experience and facilitate connections, not to overwhelm attendees with technology.

Marketing your networking group:

Growing a networking group involves a combination of strategic marketing, consistent community engagement, and providing value to members. Here are some tips, tricks, and strategies to help you expand and strengthen your networking group:

  1. Clearly Define Your Value Proposition:
    • Clearly articulate what makes your networking group unique and valuable. This could be industry focus, the quality of networking, learning opportunities, or a supportive community.
  2. Leverage Social Media:
    • Use platforms like LinkedIn, Facebook, Twitter, and Instagram to promote your group and its events.
    • Share relevant content, success stories, event photos, and member testimonials to engage your audience.
    • Use targeted ads to reach potential members in your niche.
  3. Optimize Digital Presence:
    • Create a professional website or landing page with clear information about the group, upcoming events, and membership benefits.
    • Implement SEO strategies to increase visibility in search engine results.
  4. Host Regular Events:
    • Organize regular events, both in-person and virtual, to keep members engaged and attract new ones.
    • Offer a mix of event types, such as workshops, guest speaker sessions, social mixers, and webinars.
  5. Provide Value Through Content:
    • Regularly share valuable content like articles, industry news, tips, and resources relevant to your group’s focus.
    • Consider starting a blog, podcast, or newsletter for regular engagement.
  6. Encourage Member Referrals:
    • Implement a referral program where current members are incentivized to bring in new members.
    • Offer rewards or recognition for members who contribute significantly to growing the group.
  7. Collaborate with Other Groups or Influencers:
    • Partner with other networking groups, industry associations, or influencers to co-host events or cross-promote each other.
    • This can help in reaching a wider audience.
  8. Utilize Email Marketing:
    • Build an email list to keep members and interested parties informed about upcoming events and news.
    • Personalize communication to make members feel valued.
  9. Gather and Act on Feedback:
    • Regularly solicit feedback from members about what they find valuable and areas for improvement.
    • Act on this feedback to continuously enhance the group’s offerings.
  10. Offer Membership Perks:
    • Provide members with exclusive benefits such as access to special events, resources, discounts, or mentorship programs.
  11. Build a Strong Community Spirit:
    • Foster a sense of community by encouraging member interaction, collaboration, and support.
    • Create online forums or groups where members can connect, share ideas, and offer support.
  12. Highlight Success Stories:
    • Showcase success stories of members who have benefited from the group, such as forming successful business partnerships or achieving career growth.
  13. Monitor and Adjust Strategies:
    • Regularly monitor the effectiveness of your marketing strategies and be ready to adjust based on what works best.

Remember, the key to growing a networking group is to create genuine value for its members and to maintain consistent engagement. A thriving community is built on the foundations of trust, mutual benefit, and shared interests.





Branding Marketing Networking

Dressing for Success: Navigating Conference Attire in the Post-COVID Era

In the era following the COVID-19 pandemic, the professional world is witnessing a notable shift in dress codes, particularly evident in conference settings. While remote work allowed for a more relaxed approach to attire, the return to in-person events calls for a reevaluation of what constitutes appropriate and professional clothing. This shift, however, doesn’t necessarily mean a return to the stiff, formal wear of pre-pandemic times. This article aims to guide professionals in selecting conference attire that balances the need for professionalism with the comfort we’ve grown to appreciate.


What is Appropriate to Wear to a Conference

The transition from home offices to conference rooms brings with it the challenge of leaving behind the ultra-casual wear synonymous with remote work. The convenience and comfort of loungewear, while suitable for home, might not convey the right message in a professional setting. As we step back into the world of conferences and face-to-face meetings, there’s an opportunity to redefine professional attire in a way that respects both the traditional norms of business apparel and the contemporary desire for comfort and personal expression.


As professionals across various industries prepare for more in-person interactions, there is a palpable sense of redefining what professional attire looks like in this new era. The goal is to strike a balance—clothes that are not only visually appealing and suitable for professional settings but also provide the ease and comfort that have become so valuable in recent times. This guide will delve into how to make smart, comfortable, and professional choices for your conference wardrobe, ensuring you’re ready to make a positive and lasting impression in any professional gathering.


Moving Beyond Casual Work-from-Home Attire

The pandemic era’s work-from-home model significantly altered perceptions of professional attire, with many adopting a more relaxed approach to dressing. As we pivot back to in-person events such as conferences, the need to transition away from casual home wear becomes evident. The challenge lies in finding a middle ground—professional attire that moves away from the informality of loungewear without reverting to the overly formal and often uncomfortable pre-pandemic styles.


The psychological impact of dressing for the occasion is profound. Clothing choices can influence your mindset, affecting confidence and performance. In a conference setting, where networking and professional impressions are key, attire plays a crucial role. A suit or a well-chosen business casual outfit can project authority and professionalism, helping to create a positive first impression. This doesn’t imply a return to rigid, uncomfortable clothing, but a move towards smart, well-fitted attire that reflects a professional demeanor.


Transitioning to conference-appropriate attire requires a mindset shift. It involves recognizing that what you wear impacts not only how others perceive you but also how you perceive yourself. Dressing professionally for a conference can boost self-esteem and influence your interactions, making you more approachable and engaging. The key is to build a wardrobe that feels authentic to your style while adhering to professional standards. This balance will ensure you feel confident and comfortable as you navigate the conference circuit.


Comfort Meets Professionalism

The ideal conference attire combines comfort with professionalism. The secret lies in selecting the right fabrics and styles that offer flexibility and a polished look. Materials like cotton blends, light wool, and soft synthetics provide breathability and movement, key for long hours spent at conferences. For example, chinos and dress pants with elastane offer a smart look without restricting movement, while for women, shift dresses or skirts in flexible fabrics can be both stylish and comfortable.


The fit of your clothing is just as important as the fabric. Tailored clothing that skims the body offers a professional look while allowing freedom of movement. For men, this might mean opting for shirts with a bit of stretch or suit jackets designed for mobility. Women can explore tailored blazers that are cinched at the waist for a flattering yet comfortable fit. The idea is to move away from anything that feels restrictive, allowing you to focus on the event rather than adjusting your clothing.


In addition to fit and fabric, layering can be a strategic approach to conference attire. Layering allows for adaptability in varying conference environments, from chilly conference rooms to warmer networking settings. Men can layer a smart v-neck sweater over a dress shirt, while women might pair a lightweight cardigan with a blouse. These layers not only add to the outfit’s aesthetic but also provide practical comfort throughout the day.


The Role of Color in Conference Attire

Color plays a significant role in professional attire, especially in a conference setting where making a good impression is crucial. Colors not only affect how others perceive you but also can influence your own mood and confidence. For instance, blues are often associated with trust and competence, making them a solid choice for business settings. Greens can convey a sense of calm and balance, suitable for environments where you want to appear approachable and thoughtful.


However, it’s essential to consider the context of the conference when choosing colors. Creative industries might appreciate more vibrant colors, which can reflect creativity and originality. In more conservative fields, traditional colors like navy, gray, and black are usually preferred as they convey a sense of seriousness and professionalism. Women might consider adding a pop of color with a scarf or a statement piece of jewelry, while men can do so with ties or pocket squares, allowing a bit of personality to shine through.


When selecting colors, also consider the season and location of the conference. Lighter, softer colors may be more appropriate for spring and summer events, while darker, richer tones suit autumn and winter gatherings. Additionally, the lighting of the conference venue can affect how colors look; bright indoor lighting can enhance certain colors and wash out others. Ultimately, the goal is to choose colors that enhance your natural features, boost your confidence, and fit the conference’s overall tone.


Accessorizing and Final Touches

Accessories are the elements that can complete and elevate your conference attire. The right accessories should complement your outfit without overshadowing it. For men, a classic watch or a pair of sophisticated cufflinks can add a touch of elegance. Women might consider a statement necklace or a tasteful handbag to add a unique touch to their ensemble. The key is to choose accessories that are subtle and professional, enhancing your outfit rather than dominating it.


Footwear is an integral part of your conference attire, requiring a careful balance between style and comfort. For men, well-polished, comfortable dress shoes can complement a suit perfectly. Women might consider stylish yet comfortable options like block heels or sleek flats. Always choose shoes that you can comfortably walk and stand in for extended periods. Additionally, consider the event’s venue when selecting shoes; outdoor conferences might require more durable footwear compared to indoor events.


Lastly, personal grooming and attention to detail can significantly impact your overall appearance. Ensure your clothes are neatly pressed and fit well. Pay attention to personal grooming, including hair styling and subtle makeup for women, as these elements contribute to a polished and professional appearance. Remember, your goal is to present yourself in the best possible light, showing attention to detail and a sense of pride in your professional image.


As we navigate the post-pandemic professional landscape, redefining conference attire is an opportunity to blend the comfort we’ve become accustomed to with the professionalism required in face-to-face interactions. The right outfit can not only enhance your confidence but also positively influence how you are perceived in a professional setting. Dressing for success in today’s world means choosing comfortable attire, suits your personal style, and meets the expectations of the professional environment. As you prepare for upcoming conferences, consider these guidelines to create a wardrobe that is both stylish and functional, ensuring you are ready to make a positive impact in any professional gathering. The new era of conference attire is here, offering a perfect blend of style, comfort, and professionalism. And if you need a refresher of how to do proper business introductions, check out this previous blog. 


Transform Your Professional Image and Achieve Remarkable Returns with Sheila Anderson’s Expertise

In the dynamic world of professional branding, the concept of “Return on Image®” is pivotal. Your appearance and personal style are not just about aesthetics; they’re strategic tools that can significantly impact your professional success and influence. Recognizing this, Sheila Anderson specializes in empowering entrepreneurs like you to create a signature style that amplifies your personal brand and delivers a tangible Return on Image®.

Whether you’re looking to make a bold statement in your industry or seeking a subtle yet impactful visual transformation, Sheila is the expert you need. By aligning your external appearance with your professional objectives, she ensures that your visual identity not only reflects your personal brand but also enhances your market presence and credibility.

Don’t let your image be an afterthought. Reach out to Sheila at sheila@imagepowerplay.com and explore how a refined and tailored personal style can be a game-changer for your career and business. Ready to take the first step towards a powerful image transformation? Schedule a 20-minute exploratory call with Sheila today and unlock the potential of a strategic and impactful personal brand.

Click here to schedule your exploratory call with Sheila Anderson

Embrace the power of a transformative image and experience the remarkable Return on Image® it can bring to your professional journey.

Branding Networking

Influence-Magazine.Today -Featuring Tricia Benn

I am pleased to present an Influencer that has blazed a trail across a continent. Having grown up north of the border, no customs agent, border check-in, toll bridge or tunnel, or water barrier could contain, Tricia Benn is a colleague and friend, but a true inspiration to me and everyone in the C-Suite Network and beyond.


As the second issue of my new mag, I want to let readers know that the feedback to this periodical has been both encouraging and enlightening. Yes, in the enthusiasm of launching the inaugural issue with none other than my favorite of all time, US President Ronald Reagan, I may have overdone it a bit with the copy. It was easy for me to cover his life and presidency, as I was part of his Republican Presidential Task Force on Private Initiatives and the Inner Circle back in the day.


That doesn’t mean I am a died-in-the-wool Republican any longer. I must say I am a recovering political animal and try my best to steer clear of politics altogether. But because I am human, an eight-year veteran of the Air Force during the Vietnam Era, I get a bit frazzled when I see “stuff” going on in politics that upsets me; I do my best not to take sides (well, most of the time).

Advice Leadership Networking Strategy

Unleash the Power of Micro Events to Grow Your Business

Think about the last time you attended or hosted a big, grand event. You probably don’t remember every person you met or every word from the presenters. You likely remember the personal connections you made and nuggets of helpful information you learned that have enhanced your personal or professional life. You likely made those meaningful connections during smaller, more informal encounters throughout the event, not during the large presentations — in other words, in a micro event setting. Micro events foster the potential for brands and target audiences to make mutually beneficial connections. Hosting or attending a micro event is a powerful tool to have in your marketing strategy toolbox. Here’s why.

What are micro events?

While there is no definitive definition of micro events, most event planners consider them short in duration (less than a day), focused on a limited or niche topic and carefully tailored. Micro events can happen during large, multi-day events (e.g., workshops or breakout sessions within conferences) or be stand-alone functions. They involve a smaller audience and fewer presenters but may be virtual, hybrid, or in-person. Examples include lunch-and-learn sessions, workshops, webinars, happy hours, VIP events, discussion panels, experiential events, guest speakers and expert Q&A sessions.

Micro events allow you to make meaningful connections with your target audience.

As marketers, we’re always trying to cut through the noise and differentiate ourselves from our competitors to attract and engage with our target consumers. If you’ve ever meandered around a big trade show or convention, you probably don’t remember most of the brands you encountered. Brands compete next to one another for your attention, and unless one offered you something highly beneficial or made a personal connection with you, you likely ignored or forgot them.

By hosting a micro event, you cut through the noise — and if done well, you connect with the right people at the right time with the right message. Instead of wasting your efforts on consumers who are not interested in your product or service (or are too distracted to pay attention), your micro event provides your target audience with relevant, meaningful information or experiences.

Micro events save you considerable money.

It should come as no surprise that a multi-day or even a single-day “wow” event comes with a hefty price tag. Renting event space, catering, presenters, marketing, audiovisual support, event staff, entertainment and transportation costs add up fast, and sometimes the ROI fails to deliver. Furthermore, the pandemic shut down big events for quite a while, and as a result, many people have realized that attending or participating in them isn’t always necessary. Even as mega-events ramp back up, attendance is down in some markets. Micro events are appealing for hosts and attendees because they require far less money to plan and attend.

Micro events can happen more frequently, showcasing your brand more often.

Complex events take several months or even years to plan (and, as noted earlier, are expensive), and most brands can only do them once every year or two. Micro events typically take far less time and effort to plan, so you can hold them as often as necessary. For example, instead of hosting a multi-day conference, consider splitting up the topics you were planning to cover into single micro events held over a series of weeks or months. Attendees can choose which ones to attend instead of having to commit to a time-consuming event. Another option is to take your event on the road and host small events in multiple cities. Keeping your brand in front of your target audience regularly and beneficially builds long-term connections — gold in marketing speak.

Micro events naturally allow for better networking.

One of the primary reasons people attend business events is for networking opportunities. Micro events often provide less formal, more social activities, so attendees have more opportunities to meet others and have memorable encounters. Additionally, small events have fewer people, so making connections with presenters and others is more manageable than at a large-scale meeting. Instead of meeting dozens of people for a few short moments, participants have time for lengthier, more in-depth conversations.

Micro events increase engagement and participation, especially for introverts.

Most of us have wanted to ask a question during a presentation but didn’t feel comfortable asking it in front of a room full of people, or perhaps many others were asking questions and time ran out. Micro events are often more relaxed, making presenters and attendees feel more comfortable engaging with one another. You may also attract new, valuable yet introverted members of your target audience who avoid stressful, high-energy events.

Micro events allow for more control over content and experiences.

When your brand participates in a large-scale event, you often have limited influence over topics, presenters, entertainment, venues, catering and overall feel. With a micro event, your team has significant control over the design and execution of all aspects. You can hyperfocus on specific objectives and create custom experiences. Additionally, micro events are nimbler, which means they can be timelier, especially in industries such as tech or fashion. Because large-scale functions take so long to plan, what’s new and hot may be different by the time the event occurs.

Micro events provide excellent experiential marketing opportunities.

Experiential marketing is all about creating memorable, meaningful experiences for target audiences. Due to the smaller number of participants, micro events can be fabulous places to allow consumers to touch, taste, feel, hear, see and interact with your brand’s products, services and brand ambassadors in memorable ways that aren’t possible at crowded functions.

Micro events are here to stay and on the rise.

Out of necessity, during the pandemic, marketers turned to micro events for safety. But now people are starting to realize their immense potential. The ROI can be worthwhile, and not just financially. Your staff and consumers are seeking more meaningful activities and opportunities to re-engage with others: micro events can fulfill those desires.