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How to use the Zodiac to your Advantage.

The zodiac is for everyone. No matter race, religion, gender, age or geography. The stars are here for every human to use to their FULL and COMPLETE advantage.

How can you do that?

Astrology is tied to astronomy, so the first step is understanding that the stars and planets hanging beautifully in the sky have impact on you.

Then, here are a few simple tips: 

Appreciate the limitations of horoscopes.

Here’s why astrology gets such a bad rap. There are horoscopes aplenty online – everything from daily to weekly to monthly and are based on your Sun sign. Most people know their Sun sign, so it’s easy for people to search and connect with their solar horoscope. However, these horoscopes are severely limited.  Yes, the Sun is central to your astrology, yet it’s still only 1 of 10 planets. Plus, there’s so much awesome information in your chart – house behaviors, planetary aspects, lunar nodes, your heart’s desires, soul mate imprint, life mission destiny and arc of intimacy to name only a few. It’s your complete cosmic blueprint. Completely ignoring it is unreliable. But, you can have fun with horoscopes. I’m not saying don’t read them. I’m just saying take them in complete awareness of their limitations.

Understand the cosmos.

Knowing what’s happening in the cosmos every month is really helpful to navigating your best interests on a daily or weekly basis. This is the reason I spend hours analyzing and interpreting the monthly energies and lunar cycles every month. It’s important to know what’s going on generally with tips on what to do throughout the month. Other people do this too. Find your person – the one you like, the one who speaks to you – then sign up for their monthly messages. I offer a FREE monthly forecast to help you navigate each month’s energies. Here you can sign up for my monthly forecast to be delivered to your inbox each month. 

Follow the Sun.

Here’s some fun for you. It doesn’t matter what your Sun sign is, you can lean into the solar energies every month. You just need to know the zodiac calendar and what it means. I’ve done it for you here:

Dates (ish)Sun SignMeaning
Mar 21 – Apr 19Aries – ♈Aries likes to lead. Be brave, bold and confident. Go on an adventure. Get physical. Start something new. Seek inspiration and act with enthusiasm. Get others to follow you.
Apr 20 – May 20Taurus – ♉Taurus likes stability. Take a deep breath and seek the silence of nature. Explore anything sensorial – taste, smell, touch, sight or sound. Play with animals. Find the ability to simply be.
May 21 – Jun 20Gemini – ♊Gemini likes communicating. Talk, travel, explore, learn – anything and everything. Open your mind to the wonders of the world. Read, teach, speak. Present. Debate. Solve problems, think critically. Do everything mental – literally.
Jun 21 – Jul 22Cancer – ♋Cancer likes to experience emotions. Sink into your intuition, Nurture yourself. Be affectionate, sensitive and caring. Heal yourself and your family. Go inward. Stay at home – feel safe and loved.
Jul 23 – Aug 22Leo – ♌Leo likes to be in the spotlight. Get cheery, have fun, be generous and inspire others. Be regal, kind-hearted and charming. Express yourself. Open your heart to joy. Trust and celebrate life. Delight in being alive.
Aug 23 – Sep 22Virgo – ♍Virgo likes order and neatness. Get to work. Assume your duties and responsibilities. Get organized and set a schedule for routine. Check in with your health. Analyze, research or gain a skill. Find your mentors. Be in service to the world.
Sep 23 – Oct 22Libra – ♎Libra likes balance. Collaborate, find your teammates and work together in harmony and justice. Seek balance. Discover calm through art and beauty. Make a commitment in relationship. Find your partners.
Oct 23 – Nov 21Scorpio – ♏Scorpio likes to live a secret life. Dive deeply into honest self-reflection. Pursue the mysteries of life. Confront uncomfortable topics. Tell the truth. Investigate the darker edge of your life and heal with penetrating intensity. Forgive and let go of the past.
Nov 22 – Dec 21Sagittarius – ♐Sagittarius likes meaningful experience. Socialize, communicate and explore new experience. Open your heart and mind to differing viewpoints. Travel to learn other cultures. Expand through higher learning. Broaden your philosophy of the meaning of life. Begin your quest.
Dec 22 – Jan 19Capricorn – ♑Capricorn seeks Great Work. Focus your will, assume responsibility and get to work. Go inward to know yourself to determine your true desires. Be discerning and achieve greatness. Make effort to discover your mastery.
Jan 20 – Feb 18Aquarius – ♒Aquarius likes individuality. Be original. Shake off conformity. Go your own way. Express your truth. Create your own rules and structures. Use technology. Invent. Reach for the future. Be a visionary, create and innovate.
Feb 19 – Mar 20Pisces – ♓Pisces is one with the world. Imagine. Dream. Intuit. Connection to the oneness of the Universe. Love universally. Find joy in the wonders of the world through your imagination and sensory perceptions. Be gentle with yourself.

Note: ‘Dates- ish’ as the dates may vary by a day or two. It depends on the year.  

Have fun with this. I encourage you to lean into the strength of the solar energies each month to take the most advantage of the zodiac.

For example, get stuff done during the early part of January, have so much fun in early August and delve deeply into introspection in the later part of October. The zodiac signs are more supportive of these activities due to the Sun’s entry into them at these times.

Have fun – the stars are here for you!

As always, wishing you joy,


PS Subscribe to my YouTube Channel to receive my short weekly energetic tips

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C-Suite Network Chairman, Jeffrey Hayzlett, Launches New eBook, on How to THRIVE In a Recession

New eBook to focus on five key elements needed to thrive in a difficult economic climate and how to find opportunities in the midst of a crisis

New York, NY – April 4, 2023 — The C-Suite Network, the world’s most trusted network of C-Suite leaders, is announcing that Chairman Jeffrey Hayzlett is launching an eBook to provide other business leaders with a roadmap to thrive during a potential economic downturn. The eBook, titled “Never Waste a Good Crisis: Successful Strategies to Thrive in a Recession,” will also serve as a beacon for business leaders on how to find opportunities during difficult times and how they, too, can act as ‘business first responders’ for their teams and communities.

With almost three-quarters of Americans believing the country is already in a recession, it’s imperative that business leaders have a plan in place to guide their teams and put themselves in a position to help other leaders. If COVID taught us something is that the business community was not ready to withstand the global financial crisis that ensued. This time, we will be ready – armed with tools to implement before we’re in too deep.

“Back in March of 2020, I put a stake in the ground and became even more determined that we would be business first responders. I couldn’t sew a mask and I wasn’t a medical professional. Instead, I used the tools acquired throughout my career as former Fortune 100 CMO, a business owner, and an entrepreneur to help as many people (and businesses) as I could,” said Hayzlett. “This eBook is a continuation of those efforts. I was able to gain input and insights from some of the most notable financial minds and business owners – not just for the eBook but for my podcast and TV show, too.”

The eBook is only a part of a full-scale effort to get as many leaders and organizations as informed as possible in the event of a recession. In addition to the eBook, there will be a series of interviews on “All Business with Jeffrey Hayzlett” – both the podcast on C-Suite Radio and the television show on C-Suite TV, featuring luminaries such as Dr. Art Laffer, Danielle DiMartino-Booth, Mark Skousen, and futurist Daniel Burrus, among others.

“I’m excited about this project because it gives us the opportunity to help as many of our C-Suite Network members as possible – some of which are solopreneurs, and through the distribution of our podcast and TV show, we hope to reach a wider audience so we can together not just survive, but thrive, and reach the next level of success.”

For additional information about C-Suite Network, or to download your FREE copy of the eBook, go to: https://c-suitenetwork.com/.

# # #


About C-Suite Network

C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development, and networking opportunities for business executives with titles of vice president and above. The C-Suite Network’s mission is to provide a peer community, networking events, relevant content, and services to support c-level executives and other entrepreneurs achieve professional success.


C-Suite Network offers invitation-only events as well as custom-tailored content through all its entities: C-Suite TV, C-Suite Radio, C-Suite Book Club, and C-Suite Network Advisors™. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

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How to Look Good on a Budget: Recession-Proofing Your Appearance

When times are tough, it’s easy to let our appearance slide. After all, who has the time or money to invest in expensive clothes and grooming products? However, caring about your appearance, especially when money is tight, can have a big impact on your personal and professional success. In this article, we’ll explore some tips and strategies for recession-proofing your look and enhancing your personal style, even on a budget.


Invest in high-quality basics

When it comes to building a wardrobe on a budget, it’s important to focus on high-quality basics that will stand the test of time. These might include items like a well-fitted blazer, classic jeans (a dark wash is always best), and versatile shoes. While these items may require a higher upfront cost, they will pay off in the long run by lasting for years and allowing you to mix and match them with different outfits. You should spend 80% of your wardrobe budget on your basics.


Accessorize strategically

Accessories are a budget-friendly way to add interest and style to your outfits. Look for accessories like scarves, pocket squares, jewelry, belts, and hats that can be used to change up your look without breaking the bank. By adding a pop of color or texture to your outfit with a well-chosen accessory, you can elevate your style and create a more polished and put-together look.


Prioritize fit

One of the most important factors in looking good on a budget is finding clothes that fit well. Clothes that are too big or too small can make you look sloppy and unprofessional, while clothes that fit well can enhance your best features and make you look more polished and put-together. Look for clothes that flatter your body shape and accentuate your best features, and don’t be afraid to have them tailored if needed. This is the number one mistake that can cheapen your look if you don’t pay attention to it.


Focus on grooming

Good grooming habits can go a long way in enhancing your appearance and making you feel more confident. This includes basics like regular haircuts, good hygiene, and clean nails. If you wear makeup, focus on simple, natural looks that enhance your features without breaking the bank. By taking care of your grooming needs and presenting a clean, polished appearance, you can feel more confident and put-together, even on a tight budget.


Care about your appearance

Finally, it’s important to care about your appearance, even when money is tight. How you present yourself can have a big impact on how others perceive you and the opportunities that come your way. By taking care of your appearance and presenting yourself in a professional and polished manner, you can position yourself for success even during tough economic times. Remember, you don’t have to spend a lot of money to look and feel your best. With a little creativity and effort, you can recession-proof your look and enhance your personal style, even on a budget.


In conclusion, recession-proofing your look requires a combination of strategic shopping, good grooming habits, and a commitment to presenting yourself in the best possible light. By investing in high-quality basics, accessorizing strategically, prioritizing fit, focusing on grooming, and caring about your appearance, you can look and feel your best even on a tight budget. So go ahead and rock that budget-friendly outfit with confidence, knowing that you’re presenting your best self to the world.


If you’re looking for expert guidance on how to recession-proof your personal brand and enhance your appearance, consider working with Sheila Anderson, The Image DesignerÔ. With years of experience in the branding and image consulting industry, Sheila can provide personalized advice and strategies for success that align with your unique goals and budget.


Whether you’re an entrepreneur, freelancer, or corporate professional, building a strong personal brand and enhancing your appearance can help you stand out from the competition and position yourself for success, even during tough economic times. So don’t wait – contact Sheila Anderson today to learn more about how she can help you recession-proof your personal brand and take your career or business to the next level.

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Many people may lack the basic math skills and financial know-how to make decisions. One of my favorite books, which I reread from time to time, is the 1988 book Innumeracy by John Paulos; he coined the book’s title from people being slow in math as compared to illiterate. Math and money are very different, and learning the differences is crucial to building wealth securely.

Even though many adults across generations were functioning with medium levels of financial literacy, too many workers today possess low levels of Personal Financial Proficiency (PFP) and have difficulty applying financial decision-making skills to real-life situations.   

Here are a few general questions about everyday financial situations that stumped so many:

  • Determining wages and take-home pay, 
  • Questions about investment types, risk, and return, 
  • Understanding specific risk economic outcomes risk
  • Understanding that 401(k) are not pensions

This is where Americans exhibit the lowest scores, with less than one-third answering correctly.

Lack of financial understanding affects all ages and socioeconomic levels. The result is those who fall into the limited PFP category, even though financially literate, may not manage their financial resources effectively and may feel intimidated by retirement, budgeting, tax planning, and Social Security topics.

One way to help everyone become more confident about their personal finances is by building a solid foundation with Financial Proficiency. 

Financial literacy dark secret

People with higher levels of financial literacy “fluency bias.” are more likely to build weak foundations to support their financial houses. Sadly, in this case, a little knowledge is dangerous and prevents many from developing a strategy that works and won’t leave you in a pickle as you get to retirement age.

For more Healthy Money Tips Listen to our PodCast “Money 911”

Sign up for a Financial Fitness Strategy Session:  Meet with Kris Miller – Financial Fitness Strategy Sessions

You can reach me at Kris@HealthyMoneyHappyLIfe.com, (951) 926-4158


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Crack The Code and Glide!

Susan K Younger Personal Brand Origin Story:

“Susan, you are shy, smart, and tall which means people are going to mistake you for being conceited, stuck up, and arrogant. You will need to reach out to people, don’t assume they’ll come looking for you.” This was mom’s sage advice for as long as I can remember.

I was also a klutz.

Constantly tripping over my size 11 feet with an awkward gait. Yet on cold winter nights, when cars circled around our neighborhood baseball diamond to illuminate a sheet of ice, I became calm and graceful. Gliding effortlessly through a crowd of peers, skating backwards, and doing twirls in a blue and white parka. My skates had baby blue pom poms with bells, and I wore earmuffs to match. It was the only time my younger brother Fred – who thrived in all sports and in all social settings – did not mock me for being uncoordinated. Now in scholastics I had the upper hand, every grade Fred entered he got compared to his older sister, the smart, straight A-student.

“If I hadn’t been there for your birth, I wouldn’t know you were mine. You have a mole on your arm in the exact same spot as I do, and you look like your dad and act like him too.”

Mom called me her little Harold. It didn’t matter. Both of my parents loved us the same and encouraged us to become whoever we wanted to be. For me, from a young age that was an architect. Whenever we moved to a different house, which we did rather frequently, I’d sketch plans to solve problems my parents described in each home we considered. I was enthralled at the idea of being able to design a room.

Emboldened with this desire, in my junior year of college I walked into a local architectural firm, introduced myself, and asked if I could work as their summer apprentice. The position didn’t even exist but because I took the initiative and made a good impression, they created the job for me.

Taking this one bold step launched my career.

After that I managed teams of architects and drew plans for retail stores throughout the country, often finding myself as the only gal in the room. Quickly, I learned I needed to face my own ignorance and ask clarifying questions, even at the risk of sounding silly. Additionally, I had to understand what motivated people and how they made decisions. For a long time, I did this intuitively feeling the energies of a room or conversation, and then naturally was able to process what was needed to succeed. However, I had no way to communicate my process with others.

Once I got certified in BANK personality profiling – a simple, scientific methodology that takes less than 90 seconds to complete and reveals the primary way a person interacts with the world – I became empowered with a language to discuss the various energy dynamics happening at work and at home.

There are four personality types – Blueprint, Action, Nurturing, Knowledge – and each one is listed on a card with several values.

A person reads through and organizes the cards in the order of what is most important to them. I am a NAKB. Nurturing is my primary orientation backed by Action and then followed by Knowledge and Blueprint.

When I know people’s codes, I have key insights on how to communicate with them in their preferred style which is motivating to them, increases trust, and reduces a lot of friction and frustration. For example, when I managed two colleagues – one a Blueprint who thrives on structure and checklists, and the other an Active who enjoys freedom and creative control – I passed projects off to them differently to set them up for success.

For the Blueprint she wanted clear directives, so I’d encourage her to make a workflow that we could review together before she began. For the Active, this same approach would have stifled his creativity, so his projects were given with broad instructions and ample opportunity for him to make it his own. It’s also applicable in our personal lives. Looking back, it’s now easy for me to know that both Fred and my mom were Actives. They were vivacious, go-getters full of stories and always having fun. Often people will associate ‘architect’ with Blueprint but what fulfills me is designing a space that nurtures the people who are occupying it. How form can foster community.

Learning these codes enables me to dance among various personalities and feels akin to being back on that ice, gracefully gliding through the crowd.

If you are interested in ‘cracking your code’ you can do so for free here. Afterwards, feel free to reach out and have a conversation with me. We’ll discuss how this information can be immediately utilized to increase workflow and strengthen interpersonal communications either in the workplace or at home.

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WATCH: The Real Reason the Long John Silver’s Business is Sinking…

Long John Silver’s is the #1 fast food seafood restaurant in the United States.

But, they’ve been struggling for decades. Long John Silver’s has lost over half their franchises since their peak.  Here’s why…




The Real Reason Long John Silver’s is Struggling:

The original premise for the chain sounded good, at least on paper. During a family, vacation, businessman and restaurateur, Jim Patterson had a flash of inspiration:

Bring the sunny seaside fish and chips eating beach experience from the coast, to families nationwide.

When the chain first started, Long John Silver’s made an effort to impart each location with a seafaring theme reminiscent of the company’s vacation-inspired roots.

The company’s heyday was a ten-year period from about 1979 to 1989, during which it grew from a footprint of one thousand units to an all-time high of 1,500 locations.

Watch the full story on this episode of Company Man.




Then a String of Devastating Decline in Market share…

The chain has been on a decline since at least 1989 when, in response to mounting debt, it first took its business private. In the three decades since, it’s been handed off from one unhappy owner to another.

They’ve also been plagued with bad marketing (often self-inflicted).

For example, in 2017 they’re marketing team posted a video of a hostage being beheaded with a swordfish in an attempt to “go viral”…



They were forced to issue an apology:

Graphical user interface, text, application Description automatically generated

On top of some marketing flops, probably the biggest failure is their lack of vision against the original mission to bring people into a coastal dinner experience.


Long John Silver's

You know that feeling you get when you have a craving for fried cod, but you also  want a root beer float and a chili dog? Apparently, not too many other could relate either…

In addition to loosing half their franchises since their height, they lost 300 locations over the last 5 years alone and another 60 during the 2020 COVID lockdowns.

While millions of Americans enjoy the convenience of fast food, it appears for Long John Silver’s target audience, they preferred the original quality experience and cheap burgers over fish sandwiches.

For more information visit tylerhayzlett.com

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Investigating the Highly Profitable Business of Public Speaking

According to Ziprecruiter, as of Aug 5, 2022, the average annual pay for a “Motivational Speaker” in the United States is $68,271 a year. That works out to be approximately $32.82 an hour. Or the equivalent of $1,313/week or $5,689/month.

Want to be a public speaker? Here’s what to expect…


How Much Money Can You Really Make Speaking?

While ZipRecruiter is seeing annual salaries as high as $148,000 and as low as $21,500, the majority of Motivational Speaker salaries currently range between $33,500 (25th percentile) to $118,000 (75th percentile) with top earners (90th percentile) making $145,500 annually across the United States.

The average pay range for a Motivational Speaker varies greatly (by as much as $84,500), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Newbie speakers will talk for free or for travel cost reimbursements. Meanwhile, celebrities and well known industry experts charge up to an profitable six figures per engagement.

But some speakers are making far from the average. Here’s why…


The Net Worth of These Motivational Speakers is Insane!

Here’s a look at how much the top motivational speakers are worth…

1. Brian Tracy – $15 million


2. Suze Orman – $75 million


3. Robert Kiyosaki – $100 million

4. Dave Ramsey – $200 million


5. Daymond John – $350 million


6. Tony Robbins – $600 million


7. Magic Johnson – $620 million


Some of the dollar amounts they charge per speech will surprise you. For example

Simon Sinek now charges $100k per speech. Gary Vee does too

Sam Par breaks down the world of public speaking and the surprisingly lucrative amount of loot that can be made via the business model in HubSpot’s episode of The Hustle. Check it out.





For more information visit tylerhayzlett.com

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This is How Shaq Made $400 Million from Carwashes…

Did you know 60% of professional athletes end up broke within 5 years of retiring? Not Shaq though. Far from it, his personal business investments are growing to Warren Buffet status.

You won’t believe how many businesses he currently owns…

Shaquille O’Neal is one of the savviest businessmen in the North American sporting world who has managed to amassed an incredible $400 million net worth following the end of a successful 19-year NBA career.

Including over 150 car washes across the US…


Here’s a Breakdown of Shaq’s Investment Portfolio:

  • Shaq owns 10% of all Five Guys (that’s 155 locations)
  • 40 – 24Hour Fitness centers
  • 9 Papa John’s
  • Krispy Kreme
  • Shaq Shoes (sold over 120 million pairs)

Side note, Shaq is also the owner of one of the most pointless website on the internet…

Pettiness aside, here’s a video where Shaq breaks down his investment strategy:





How Much Does Shaq Make on Endorsements?

In addition his business portfolio, Shaq makes a killing monetizing his personal brand too.

Shaq has endorsements with VitaminWater, Pepsi, IcyHot, and Taco Bell. All combined nets him a cool $20 million a year.

But that isn’t where he makes his fortune…His real money he prints while he sleeps in the fleet of carwashes he owns. All 150 of them, where he makes a majority of his earnings.

Watch for the full story…






For more information visit tylerhayzlett.com

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How a Broke YouTuber Invented $4 Billion Business After Being Rejected 40 Times…

In 2012, Jack Conte and his wife, Nataly Dawn, were known as the indie band called Pomplamoose. They were bringing in roughly $400,000 per year in revenue from tour dates, merch, and on ads viewed by their 1.5M followers on their YouTube channel.


But then a mental breakdown a few years ago changed all of that…

After spending three months producing an elaborate music video for their song “Pedals, (it’s pretty impressive for a self-production). But the production came at the heavy cost of maxing out all of Jack and Nataly’s credit cards.

The Conte’s sunk their life savings into making the video popular on YouTube. So far the video has 2.3M views, but the confused couple received almost nothing for their efforts from YouTube…

They spent $10,000 and three months to make just the 1 video go viral on YouTube. He soon realized that, even though he receives an average of one million viewers on his YouTube videos, he’d only make $160 in ad revenue. Kind of a shitty reward for the time and effort they were putting in.

Jack knew there had to be a better way…

So he came up with an idea for creators to get compensated directly from their fans and cut out the middle man.

That’s how he came up with the idea of launching Patreon. He sent a sketch of his idea to his former college roommate, an engineer, who started coding for it that night. They launched soon after, with Jack being Patreon’s first official creator. Within two weeks, he was making six figures…


Wait, What is Patreon?

Basically it’s a membership platform that helps creators to get paid. Creators perform an artistic service and return, their fans and supporters (aka patrons) use Patreon to support them by means of payments. This way, creators can spend more time creating content instead of looking for funding.

There’s a few business models that content creators can use on this crowdfunding/membership platform.


Patreon’s Business Model Enables Creators to Charge For:

  • Community (monthly memberships)
  • Educational subscriptions
  • Gated premium content
  • Pay-what-you-can donations


Jack founded Patreon in 2013, today they have 3 million monthly active patrons generating $100M+ per month on the platform.

At one point for example, author and psychologist Jordan Peterson, was said to be making over $70k per month on the platform just in donations alone.

Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee). The pandemic helped increase revenue with over 30,000 creators flocking to the site within the first few weeks of the pandemic. Videos and podcasts are the biggest categories on the site.

Along with all their success, the company is facing an intense amount of competition coming from Youtube, Twitter, Instagram, Only Fans, Substack, and Clubhouse (is that thing still alive?).  It seems every platform these days is doing their best to lure creators by allowing everyone to make money versus just the big creatives.

But for now, Patreon has proven their business model helping participants in the creator economy to get paid more. The result of the couple’s efforts so far has resulted in an estimated $8 million in cash.

The companies’ market valuation is currently hovering at $4billion. Which is a pretty awesome accomplishment that a broken husband fed up YouTube created a rival platform that turned him into a millionaire.




For more information visit tylerhayzlett.com

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“7 Effective Marketing Strategies for 2022” – Adam Erhart

Did you know that only 9% of b2b companies rate their digital promotional efforts as highly effective? So chances are that’s you (and me, and everyone else too for that matter)…

So than what do we do when our marketing isn’t working? When no one is clicking our stuff, liking our posts? Just crickets…

According to marketing expert Adam Erhart, 90% of businesses ARE NOT posting near enough content (what he calls the minimum effective dose to trigger the algorithms) for anyone to notice.

Don’t you skip this part, it’s way more important than you think.

Erhart explains that most businesses dabble in too many things and totally fail to find their sweet spot online.

Here’s why….


In a recent video, Adam Erhart breaks down where most businesses fail online and covers 7 effective strategies to finally take your online presence by storm in 2022 (or skim the full summary below for the highlights).





Adam Erhart’s 7 Effective Marketing Strategies for 2022


#1 Most Businesses Don’t Post the Minimum Effective Dose:

When competing online, you’re not simply competing against your competitors, or even simply inside your industry for that matter. Instead, you’re competing with Youtubers, Twitter, CNN, Fox, Disney, Pandora, and millions of other sources of content distractions all fighting for the same attention.

So like Adam mentioned, as simple as it sounds, 90% of b2b businesses simply aren’t creating enough content on one single platform to stand out from anything else. A couple posts a week isn’t going to cut it.

Not even close…

Most companies “try social” or will spend $100 on ads and won’t see any sales and thus conclude…”the platform doesn’t work.” Spoiler alert, it doesn’t work that way.

If you’re not standing out, it’s almost always the case that you haven’t created enough content or a minimum effective dose to stand out on a particular app (let alone all of them). This is where 90% simply fail.


#2 The Marketing Rule of 7

Okay, so then how much content and how many touch points does it take to stay in front of someone long enough to get them to buy?

Fair question…That’s where Adam’s “rule of 7” comes into place.

The rule of seven works roughly like this; if your product is inexpensive, say $1-$20. You will likely have to get someone to see your message 7 times before they will open their wallet to grab their credit card. Higher ticket item? Plan on 14 or 21 touch points.

The higher the ticket price the more times you will likely need to be in front of your prospect. Just like a sales person doesn’t close someone usually on the first call, it’s even harder for a marketing message to close a sale to cold traffic post.

The average digital touchpoint to close a sale online is typically between 17-29 touch points!

That’s why volume is so important and again why 90% of companies are not producing enough.

But it’s admittedly a bit more complicated than just social posts, you will most likely need to create a subscription to create what Adam calls the “Mere Exposure Effect”.


Here’s what that means…


#3 The Mere Exposure Effect Explained…

The mere exposure effect is a psychological phenomenon where people develop a preference for things that are more familiar to them than others. Repeated exposure increases familiarity.

In short, it’s the familiarity effect. The more often people are exposed to your brand the more they will trust you and willing to buy from you (or recommend you to others).

  1. Post enough to reach a minimum effective dose.
  2. Keep increasing the volume until you see results.
  3. Implement the rule of seven until you discover how many touch points it takes to generate a lead.

The most effective way to get to the rule of seven is by getting your customer to join your communication list (email, newsletter, podcast, youtube).

Then finally continue to nurture them to create the Mere Exposure Effect.


#4 Go Deep on a Subject, Not Broad

Rule #4 is short and sweet. There’s billions of people on the planet, you can’t and don’t want to serve them all.

In fact, the broader your content, the easier it is to fail.

Instead, focus on making better connections with fewer people. The easiest way to do that is to find people that see the world the same way as you and who have the same goals.

Find them by sharing your beliefs and values in your content. Share your story of how you overcame the gist hurtle your customer is experiencing (as it relates to your product or service).

Sharing is caring…


#5 Develop Your ICA (Ideal Customer Avatar) 

Get clear on the demographics, geographics, and psychographics beliefs, values lifestyles that make them who they are. What are their fears and frustrations, goals and aspirations?

The easiest way to develop your core message is to write down the top 5 things your customer wants to achieve and the 3 things that are stopping them from achieving their goals. Choose the top obstacle to focus your story around.

That’s where you will identify your brand story. Adam refers to this as knowing your customer’s miracles and miseries…


#6 Know Your Customer’s Miracles and Miseries

Dean Graziosi always says; “customers don’t buy from you when they understand what you sell, they buy when they feel understood.”

The miracles are all the things the customer wants and desires. Their miseries are all the things stopping them from getting what they want (as it relates to your product or service).

Knowing what’s stopping your avatar from getting what they want will allow you to position your service as the bridge that can help them overcome the misery gap to achieve what they want and see you as the hero.

This is where conversions take place.


#7 Sell the Benefits – Not the Features

When it comes to marketing, it’s not about the features, it’s about how those features will get the customer what they want. The real value is in the benefit.

People don’t buy based on logic, but rather emotions. That’s why promoting features doesn’t work, it doesn’t engage people at an emotional level. But connecting the feature to the outcome will overcome that.

Follow these 7 steps to take your marketing to the next level in 2022.







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