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Month: May 2019

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Best Practices Economics Entrepreneurship Industries Investing Personal Development Sales Technology

Beyond Bitcoin: The Future of Blockchain Technology

Bitcoins were introduced in 2009 to great fanfare. Although there had been predecessors, Bitcoins were framed as the first form of cyber currency.

Shortly after Bitcoins were introduced, I labeled them a Soft Trend—one whose future was looking good, but not a future certainty. I also labeled cyber currency a Hard Trend that would continue to grow, predicting that there would be many more cyber currencies.

Since then, I’ve seen no need to change either designation, as there are now more than 100 different cyber currencies. At the same time, as Bitcoins struggled to gain widespread use, blockchain—the technology Bitcoin transactions are handled with—were growing.

Unlike bitcoins, blockchain development has shown no signs of slowing down and represents a Hard Trend that will continue to grow. The rapidly evolving technology of blockchain holds enormous promise for game-changing disruption across any number of industries and fields.

O’Reilly Media presciently noted in early 2015: “The blockchain is the new database—get ready to rewrite everything.”

Blockchain Explained—Security in Numbers

A blockchain is a system of decentralized transaction records. This means a transaction is created without any input from a controlling entity. A blockchain also employs cryptography to keep exchanges secure, incorporating a decentralized database, or “digital ledger,” of transactions that everyone on the network can see. This network is a chain of computers, needing exchange approval before it can be verified and recorded.

The Game-Changing Opportunity in Financial Transactions

Roughly $20 billion in gross domestic product is currently held in blockchain form, according to a study by the World Economic Forum’s Global Agenda Council. However, projections show blockchain use will increase significantly in the next decade as banks, insurers and technology firms embrace the technology to boost transaction speed and security, and trim expenses. This is already taking place, for example, with Swiss banking giant UBS and banks such as HSBC, Santander, and BBVA, which launched corporate venture funds to make equity investments in financial technology companies.

More Than Just Money

The future of blockchain is exciting. Outside of its use solely in financial transaction applications, it can transform several other industries. Other examples include:

  •      Data Storage—Current storage services using cloud technology are centralized around a single provider. A blockchain lets users store data and information via a decentralized platform, improving security and lessening reliance on any one provider.

 

  •      Voting—A blockchain voting network is inherently more reliable than paper or electronic ballots since changing one vote would require changing multiple votes simultaneously. A blockchain voting network has already been used—Denmark’s Liberal Alliance employed a blockchain for internal voting back in 2014.
  •      Military Use—The U.S. Department of Defense and NATO are actively investigating the use of blockchain. Among other applications, they’re interested in messaging platforms capable of transferring information by way of a secure decentralized protocol.
  •      The War on Terrorism—In May 2015, the Isle of Man implemented the first government-run blockchain project, leveraging it to create a registry of digital-currency companies operating on the island. The system also counters money laundering, helping prevent terrorist financing since the flow of money can be traced specifically to the source of the transaction.
  •      “Smart” Contracts—The idea behind a smart contract is that it self-manages the fulfillment of the agreement and is verified programmatically via the blockchain instead of a third party. Two or more parties agree on terms, program those terms into the blockchain, and allow for payments and other transactions once those terms are fulfilled and validated by the blockchain.
  •      Regulation—Because a blockchain cannot be changed without a majority of participants agreeing to do so, the underlying technology might be used in place of a variety of regulations, such as those mandated by Know Your Customer (KYC).
  •      Identity Management—Labeled the first comprehensive blockchain-based identity service, Onename allows users to create tamper-proof digital identities for themselves called Passcards that replace conventional usernames and passwords.
  •      The Music Industry—In October 2015, Ujo Music unveiled a working example of how blockchain-based technology would allow consumers to purchase registered works directly. We can also pre-solve the problem of legalities, where artists publish policies on how their music may be used to avoid legal action against misuse.

More Reasons for Excitement

Blockchain use is largely restricted to private forms of transactions, but when looked at in an anticipatory way of thinking, blockchain could be used for anything that requires proof of identification, the exchange of goods or verification of contract terms.

One executive involved in the development of blockchain summarized its potential in a framework we can all appreciate: “‘Check it on the blockchain’ will be the phrase of the twenty-first century. It will be as commonplace as people saying ‘Google that.’”

When it comes to blockchain, get ready to rewrite everything.

Categories
Best Practices Growth Investing Negotiations

Make an Agreement; Don’t “Cut a Deal”

What’s the Deal with Making Deals?

A new four-letter word has become quite pervasive in our vocabulary. It’s all over our social media headlines and feeds. We hear it daily on the morning news. The word in question? “Deal!”

“Deal” has historically been used to describe real estate transactions. Typically, each party is polarized and one must give in to reach a deal. One side negotiates more than the other, the other side caves in, and one side “wins”. There’s quite a lot of pretense on the front end that translates to retaliation on the back end.

Every deal has a winner and a loser. In the car industry, you try to negotiate a deal on a new car. In gambling, it’s the dealer’s choice, the dealer themselves, and the double-dealer you have to be on the lookout for.

Is this starting to sound contentious and competitive? Well, it is. The implication of a “deal” is far away from cooperation, reciprocity, and empathy. Those make up the recipe to a well-thought solution to the differing needs of stakeholders. This is why we prefer to say “agreement” instead.

A Better Term for All Sides

Even the word “agreement” sounds more positive. It implies that both sides won. Each side worked toward the same agreement—working together and making intelligent concessions to make the whole greater than the sum of its parts.

You “reach” an agreement. You “cut” a deal. Making deals has become aggressive, and has lately been reduced to a form of coercion, hostage-taking, or extortion. When you make an agreement, on the other hand, it symbolizes a beneficial, respectful, and constructive arrangement.

By referencing the desired outcome as an agreement, you avoid the egotistical pretense and angst that are implied in a contest-like “deal”. You set the stage for the friendly conversation during which stakeholders can collaborate effectively. And moving forward, you form a bond with the other party without grudges or regrets.

What’s in a word?

Absolutely everything! When you negotiate a business solution, anyway. Before, during, and after the whole thing, why shouldn’t you use a word that shows your respect for the other side and reinforces your belief that you’ll work together to achieve a beneficial relationship? It can open the door for future collaboration.

When it comes to Barefoot Wine, we always used “agreement” to earn national distribution and extended credit, and to connect with the right people at the right times. In our agreements, there were always at least two “winners”. It’s crucial to view the other party as a partner, not as an adversary. In real estate, the parties are finished when the transaction is finished. But in many businesses, agreements can symbolize the beginning of strategic partnerships that provide benefits well into the future.

No More Cutting Deals; Reach an Agreement

Let’s stop using the word “deal”—with all of its competitive and aggressive undertones. Let’s touch back into the reality that any kind of secure agreement is bound to lead to longtime partnerships. And let’s stop watching deal-making as a sport—being entertained by two enemies battling it out until there’s a winner and a loser.

If there is a loser, after all, both sides will lose eventually. The other side just can’t wait to get out of their “deal”. We’ve learned that, without trust, there’s no legally binding contract that can hold them to a certain level of performance. Yes, you can file a lawsuit and make both sides’ attorneys rich, but is that how you want to use your precious time and money?

According to the Japanese, it’s rude to talk about anything except the weather for the first few minutes of a business conversation. They use this “pointless” banter to establish a sense of agreement by understanding what they have in common with the other party. They know that being on common ground with the other side sets the tone for a respectful, productive discussion, paving the way for mutual, long-term benefits.

Don’t cut deals anymore—Start making agreements! Both sides can be winners!

For more, read on: http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/

Categories
Marketing Operations Personal Development

A.I.: The Death Knell For Relationship Marketing, Or The Birth Of The Loveable Salesbot?

How well will a robot function as the source of marketing communication?  Advertisers spend huge sums to recruit just the right (human) endorser for a brand, but at least so far no one seems to be giving much thought to what a salesbot or AI-generated model should look like or sound like.

That’s a big mistake.  To read more,  please click here.

Categories
Best Practices Management Marketing Personal Development

Boundy’s Bookshelf: The Coaching Effect

I just read – and highly recommend – The Coaching Effect, What Great Leaders Do To Increase Sales, Enhance Performance, and Sustain Growth by Bill Eckstrom and Sarah Wirth.

Besides my involvement in teaching, guiding, and practicing coaching with clients, I read a lot about sales management and coaching. In fact, I was one of the first in Miller Heiman Group to be certified in their full sales coaching suite.  I wondered if I would pick much up from this book, and am pleased to say…yes, I did. I will be supplying this book to sales transformation clients from now on.

Coaching by Your Front-Line Sales Managers Improves Sales Performance

Based on over 100,000 real-world coaching interactions, this book shares some of the research behind its recommendations.  Most important:  Sales teams with great coaching average 110% of goal, vs. 91% of goal for the bottom 80%. Think about that. The most effective teams have the most effective leaders…the ones who behave like great coaches. These teams outperform the average team by over 20%.

I’ve seen similar data from other sources, including CSO Insights, who I consider to be the gold standard.

Anecdotally, I experience how focusing on coaching is the primary differentiator between successful sales performance initiatives…and those that fizzle.  I buy the difference coaching makes.

What’s a Good Coach?

Eckstrom and Wirth go into depth on what great coaching looks like.  The first thing that struck me was how seldom we measure coaching quality.  Most practitioners stick to the easy-to-measure stuff like quantity (more on that below).  The authors have a robust scoring system for the quality of coaching that’s as simple as it is intuitive and effective.  They measured major themes of impact/culture, relationship, cadence, and ability to wring performance improvement – each of which is broken down into components.

The second striking finding is that “quality” is measured in the eye of those being coached. This seems obvious to a guy like me who regularly harps that value is only in the mind of the customer.  Of course, that’s how you measure great coaching.  So why do so few other people do it?

A third, not-so-striking finding: the best coaches have their “coachees” best interests at heart.  Think about it. Coaches who have their subordinates’ trust are the ones with permission to push them to greatness.  Yes, this is everyone on your team, not just those oft-maligned millennials.

The Four Pillars of a Great Coaching Culture

My “coaching acumen” improved. The research behind Coaching Effect broadened my idea of what a great coaching culture looks like.  Eckstrom and Wirth describe four pillars (my term, not theirs) that sales leaders need to implement as part of a consistent coaching cadence.

  1. One-to-one meetings: Coaching Effect teaches that these are higher-level-than-you-might-have-thought meetings. They cover a seller’s personal updates, long-term goals, daily work, and priorities…combined with offers of manager support. It turns out that quality is far more important than weekly frequency.
  2. Team Meetings: Again, the research shows that quality is more important than frequency.  Meetings that share best practices, share successes, discuss team-side issues, etc. (the book has a lot of great examples) might be monthly, with as-needed team huddles on a given specific timely issue.
  3. Performance Feedback: This is where I’ve focused most of my own work, and I’m glad the authors and I agree on approaches.  There is solid advice on how to approach performance issues, using what another author called “compassionate directness”.  The personal updates and focus on long-term goals from one-on-ones build trust that’s needed during more difficult feedback conversations.
  4. Career Development: Isn’t it crazy how few coaching programs formally introduce career development into the regular coaching cadence? Great coaches use this component to inspire “discretionary effort” (I love that term, Bill) on the part of sellers.  There are great examples of specific actions a coach can engage in to become a meaningful force in the career of his team members.

Two Thumbs Up

As I said, this book helped me clearly articulate the differences between average and great coaching, and any serious sales leader should invest in it…and themselves

To your success!

Categories
Best Practices Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

How to Stop a Thief From Taking Your Life

“Life’s most important factor is time. Thus, the way you use your time determines the life you’ll live.” -Greg Williams, The Master Negotiator & Body Language Expert

Time is your most precious commodity. Once it’s gone, your life ends. Thus, your time is your life. What you do with it determines what your life will be.

No matter who you are, no matter what you do, every day a thief takes a little bit of your life away from you. Depending upon your complicity in his act, he takes a little or a lot. But he does so every day! Over time, his efforts add up to a staggering loss of your time, viability, and opportunities. Do you know who the thief is? Do you know how to stop him from taking your life? Are you even aware of what he’s doing to you?

For some, it may come as a surprise – for others, it won’t – the thief is you! You’re the one that’s allowing yourself to run awry with your time and your life – thus you can arrest those efforts that aren’t serving you. To do that, become more mindful of how you use your time.

How Your Time is Taken:

There’s a cost to allowing your time to become taken. Do you know what that cost is? Consider calculating the cost of your time in dollars. That should make the squandering of it more meaningful to you.

Every day you’re bombarded by distractive sources that cry out for your attention. They may show up in the form of a friend calling when you’re engaged in more productive activities. They may occur as something in the background that captures your attention that diverts your actions to something less productive. If you’re okay with having your attention diverted, that’s okay. Everyone needs diversions sometimes to re-energize themselves.

The point is, pay attention to anything that proves to be a distraction from endeavors that are more important. They’re your time stealers. And they’re the impediments that will prevent you from reaching higher heights. By the fact that you’re controlling the distractions that detour you from more important tasks should alert you to the need to exercise greater control over such occurrences.

How to Stop Your Time From Being Taken:

Everyone encounters time stealers. Some allow them to occur due to a needed diversion from what may be mundane – they may be seeking something that’s more exciting. Others may do so because they’re fatigued and don’t possess the mental energy required to maintain focus. No matter the reason that your halted, note it. There’s valuable feedback information contained in that reason. You can gain greater insight into yourself and what serves as your motivators.

When you catch yourself diverted from more viable tasks, one way to prevent yourself from losing valuable time is to say aloud, “stop thief”. Doing that will allow your conscious and subconscious mind to become more attuned to how and when you allow yourself to get off track. And you’ll become more aware of how to combat such time thefts.

What does this have to do with negotiations?

Time is the one precious commodity that every negotiator has. Thus, to that degree, all negotiators start off evenly. Even if you’re pressured by time constraints, initially if the other negotiator is unaware of those constraints, you and she are on the same time paradigm. Therefore, the way you utilize your time through the offers you make determines the flow of the negotiation and the degree that it’s beneficial to you.

You can make up for the time that might become lost by anticipating the unexpected and planning for it. Then, should it occur, you’ll be prepared to address those situations without losing time. That’s one way to stop time thefts from preventing you from reaching your goals, which will assist you in achieving greater negotiation outcomes … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams

#stop #thief #life #Secrets #Negotiate #Process #Power #Powerful #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

Categories
Marketing Personal Development Sales

Payless Demonstrates the Amazing Power of Branding

Kudos to Payless for scoring a PR coup with its’ “Palessi” hoax.  The chain fabricated a fake designer (Bruno Palessi) and staged a “grand opening” of the line’s expensive shoes in a former Armani store. Sure enough, unsuspecting shoeaholics shelled out $3000 for the drastically overpriced footwear during the two-night scam.

Confirmation that some people just make too much money? Yeah, sure.  But proof that consumers are gullible sheep who will do anything marketers tell them?  Maybe not.

To read more, please visit my Forbes column!

 

Categories
Best Practices Culture Entrepreneurship Industries Management Personal Development Technology

The Risks of Sticking with Legacy Technology

Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry.

Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold on to legacy technology—tools that are long outdated: comfort.

In a world of exponential change, legacy technology is trouble. Continuing to use outdated technology of all sorts is costly beyond the financial spectrum.

Legacy Technology Defined

A definition of legacy technology describes the term as “an old method, technology, computer system or application program, of, relating to, or being a previous or outdated computer system.”

This particular definition frames legacy technology in a negative light. There’s no getting around the fact that legacy technology is pervasive.  

In more recent news, several organizations have experienced setbacks from legacy technology:

  • Last year, Data Breaches compromised 15.1M patient records with 503 incidents.
  • In late 2016, British bank Tesco shut down online banking in early November after 40,000 accounts were compromised, half by hackers for fraudulent purposes. Andrew Tschonev, a technical specialist at security firm Darktrace, stated: “With attackers targeting everyone and anyone, today’s businesses cannot safely assume that it won’t happen to them.”
  • In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers. The same issue grounded 451 Delta Air Lines flights weeks later.
  • In November 2015, Orly Airport in Paris was forced to ground planes for several hours when the airport’s weather data management system crashed. The system was Windows 3.1.

Bad PR? Yes, but Much More Than That

Reputations are important, and high-profile incidents like these don’t create great headlines. But the reasons to move on from legacy technology stretch further:

Data breaches. As Tesco discovered, legacy technology is open to cybercrime. Vendor support is often nonexistent, which limits valuable upgrades. Furthering security risks, advantages of improvements in security measures are not easily accessible for old systems.

Expensive functionality. Revamping outdated technology can be an expensive proposition, but running outdated technology increases operating costs also. Old hardware versions lack modern power-saving technology and the systems’ maintenance is expensive.

Compliance penalties. Depending on your industry, legacy technology may not be in compliance. In the medical industry, outdated software will fail to meet compliance standards, such as the Health Insurance Portability and Accountability Act (HIPAA), resulting in severe financial penalties.

Customer loss. No matter the industry, offering outdated solutions and ideas derived from equally outdated technology will prompt customers to look elsewhere for better answers.

Unreliability. Many organizations hold on to legacy systems in the belief that the systems still work. If that’s not the case, consider what happens when something goes wrong, as seen in the detrimental examples above.

Perception issues. Leaders need to be aware of the message they’re sending to their employees. Consider how a younger employee who’s comfortable with technology might react to coping with the limitations of legacy technology. Aside from lost productivity, they may consider a new employer more willing to invest in current infrastructures.

“No” Can Be More Costly Than “Yes”

Replacing legacy technology is not entirely devoid of downsides, the most obvious being cost. Other deterrents include legacy replacement projects failing or the time and cost involved in system testing and end-user retraining.

But the question remains: Are you and your organization comfortable with the old, or are you identifying the Hard Trends that are shaping the future and embracing the new? Are you anticipating the need to invest and upgrade before a tragedy occurs? There’s not one organization in the examples provided that doesn’t wish to go back and pre-solve the problems of outdated systems.

Before making any decisions, assess both Hard Trends and Soft Trends that affect your organization and industry. Consider the positive and negative impacts that replacing legacy systems may carry both internally and externally. Be certain that every element for the new system serves a well-defined business goal, now and in the future.

As I emphasize in my Anticipatory Organization Learning System, saying yes can be expensive, but saying no could be catastrophic.

Categories
Marketing Operations Personal Development Sales

The Robot Revolution: An (Automated) Wake-Up Call For Marketers

As shoppers increasingly interact with machines instead of people, there are huge ramifications for the way we think about sales interactions (in stores, call centers, etc.) and communications strategies.

Please read my  Forbes article.

Categories
Best Practices Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

Negotiator: Embrace Right Buy-In, Cure Stupid Hidden Disasters

“As a negotiator, getting the right buy-in helps you stop disasters before they occur.” -Greg Williams, The Master Negotiator & Body Language Expert

A good negotiator knows, when you embrace the right buy-in, you cure hidden disasters before they can occur.

For almost a year, they secretly planned the rollout. They touted it as a facelift that would change the name and position of the association. Doing so would give it a fresh look and appearance for the 21st century. But when the rollout occurred, the backlash was severe. All the money, time, expenses, and efforts that went into the new face of the association went down a drain of despair. The question that buzzed throughout the association was, how could this have happened? The response was when you embrace the right buy-in, you stop hidden disasters. And this disaster was easily avoidable.

First, as a negotiator, what do you think went wrong? What buy-in do you seek when thinking about the obstacles you might face in your negotiations? To the degree you obtain the right buy-in, you have a better chance for a successful outcome. To the degree you get the right buy-in at the right time, your chances of a successful outcome increases substantially.

Problem:

Secrecy – In the opening situation, the president of that association assembled a team of prominent members – all were members of the association. Their expertise stretched across the spectrum of branding, marketing, and social media. None were members of the vanguard that had watched over the association for decades. And the omittance of that group’s input was a silent blinking red light that foretold the death of the project.

Negotiating in secret environments can be beneficial. It can prevent unwanted distractions from slowing the progress of the negotiation. It also serves to gather the buy-in of stakeholders that might torpedo the negotiation. Thus, secrecy can be a form of control – it can also be the deliverer of disaster if not used right.

Forgotten power players – The name of the association had stood for four decades. And some of the revered founding members were still active in the association. When the new name was revealed, that vanguard was the catalyst that caused the committee’s efforts, and the new name, to meet a swift death. Had the committee consulted this vanguard, the committee would have known its efforts were doomed. They could have avoided a hidden disaster.

Consideration:

Had the committee charged with creating a new name involved the vanguard of the association and brought them along during the planning stage, at minimum, the new name would have stood a greater chance of becoming implemented successfully. At worse, the committee would have known that the new name was in trouble. Losses could have been averted at an earlier point and resources could have been spared.

The challenge a negotiator faces when employing secrecy is making sure the right people are involved. If they’re not involved, hidden disasters may lie in wait.

Always take into consideration who might be involved in a negotiation even if they’re not physically or visually involved in it. Seek those individuals that might have a stake in the outcome of the negotiation no matter how small you think their stake might be. There’ll be times when you won’t know the power source behind some people’s means – that’s something else to consider. There’ll also be times when smaller stakeholders will combine forces, which will present a more powerful force for you to contend with.

Conclusion:

Getting the right buy-in is a vital component of every negotiation – even when it’s just you and the other negotiator. Doing so when you have multiple participants is even more vital to the negotiation’s success. Therefore, when you assess the impact of the buy-in component during your negotiation planning stage, consider its impact thoroughly … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Right #Cure #Disasters #BodyLanguage #Liar #Beware #Negotiate #Process #Power #Powerful #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #BodyLanguageSecrets

Categories
Marketing Personal Development

Here’s a Creative Way to Leverage Your Event Photos

How do you stand out from the Speaker crowd?

Be creatively generous.

Recently, I was hired by a speaker colleague, Jen Slaw, to capture candid, event photos of her presentation to a group of accountants.

I mean, how can I say no to a speaker who juggles as part of her presentations, right?

I mean, don’t get me wrong, I love shooting speakers of all persuasions, but, when props are included in the mix, it makes for an exciting time:

 

Although she is very familiar with my work through the NYC chapter of the National Speakers Association and knows how I make a concerted effort to capture magical moments big and small, she made a point to tell me that she wanted a large portion of the images to capture attendees participating in the group activities.

And, so I did:

I was curious to know why she specifically requested these types of photos.

She mentioned that these specific images were going to be bundled together and emailed to the event organizer as a thank you for their participation.

What a creative way to leverage these images!

I had actually never heard of one of my clients doing this before, and yet, it makes so much sense.

It offers yet another reason why it’s a no brainer to invest in a professional photographer to cover your presentations and workshops, especially if they have interactive and team-building components.

By offering these images to the company or foundation that hired you, you’re ingratiating yourself by going the extra mile and offering extra value to their members and employees.

As a result, when their next monthly, quarterly or annual meeting comes around, guess who the organizers will be calling again to present?

In addition, when other departments within the organization conduct their own monthly, quarterly or annual meetings, the opportunity for you to be referred to them increases exponentially because of your thoughtful and generous add-on.

As for the attendees, these candid images offer them a fun and personalized memento from what otherwise would’ve been an endless meeting of talking heads and powerpoint presentations.

Also, when you share these images with attendees, it affords them the chance to post some of their favorites on social in order to share the wonderful experience they had while listening and participating during your presentation…

…which is, by the way, a great way to promote you to their networks.

The best part?

If you already hire professional photographers to cover your events and talks, you can simply ask them to focus more on the audience to capture these moments, and the work is done. You’re already making the investment and are tailoring it to help create added value for your clients.

If you don’t, perhaps now you can see the versatility and value of candid event images beyond posting them on your social media feeds and blog articles.

At the very least, you will make the attendees smile, which counts for something, doesn’t it, 🙂

 

John DeMato is an NYC branded lifestyle portrait photographer and content creation expert who serves speakers, authors, coaches and high-level entrepreneurs across the country. His 50+ e-book, S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S., lays out the how, what, and why behind creating a memorable and referable online presence – sign up to get your FREE copy today.

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