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“People Don’t Follow Companies. They Follow People” – Brad Lea

Host of Dropping Bombs podcast and CEO of LightSpeed VT dropped a knowledge bomb on a recent episode of Dropping Bombs podcast. Host, Brad Lea commented on the importance of developing a personal brand for C-Suite Executives.

When talking about the importance of creating a personal brand, Brad stated:

“People don’t follow brands they follow people. So your personal brand is ultimately what’s going to tee up doing business.” 

In short, Brad believes everyone should develop a personal Brand for their business, no matter what business you’re in.

With over a half million social followers and hundreds of thousands of monthly podcast downloads, Brad knows a thing or two about how to leverage a personal brand.

Here are Brad Lea’s tips on getting starting creating a digital brand presence.

Brad Lea’s Step By Step Advice to Create a Personal Brand:

Let the world know who you are

Get on the big 6 social media platforms and put yourself out there; share your thoughts, opinions, values, beliefs. Don’t just repeat what everyone else is saying.

Don’t be afraid to be polarizing, not for the sake of confrontation, but for the sake of confronting the elephant in the room as it relates to your industry.

But that can often be scary, that’s where tip #2 comes into play…

Don’t be afraid of what other people think

The biggest reason Brad says executives are not active on social is they worry too much about what other people think. Especially on social media where anyone can leave a comment or offer a difference of opinion.

Remember, not everyone will agree with you but that doesn’t matter. You’re goal is to connect with those who do.

As Brad says” “if you never feel the hate, you never feel the love.”

Now for the last and final tip.

Continue to push out content over time

While the actual amount of time will depend on your individual business and circumstances, for a small to medium-sized business, a strong content marketing strategy generally takes between six and nine months to yield real results.

These are just a few of the tips Brad Lea shared in a recent podcast episode. Watch the full clip below.

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 About Brad Lea:

Brad Lea is the founder of Lightspeed VT, the most advanced training platform on the market. Soon-to-be billionaire and host of the Dropping Bombs Podcast, Brad Lea built LightSpeed VT into a multi-million dollar global tech company from scratch.

As its Founder and CEO, his vision led to LightSpeed VT becoming the world’s leading interactive training system, a system that he’s proud to share with others. In addition to being a CEO, Brad is also the author of The Real Deal.

Brad has helped generate millions for countless companies and individuals, including heavy hitters Tony Robbins, Zig Ziglar, Grant Cardone, Tom Hopkins, World Series Poker, Top Chef, Chase Bank, and so much more. He’s also been featured in Forbes, The Huffington Post, Inc. Magazine, GCTV, and is a regular guest on several top-rated podcasts such as The $ales Podcast, Success is a Choice and The Inner Changemaker.

 

For more information visit tylerhayzlett.com

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Investing

Show Me the Money – How to Become a Rainmaker

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring Jeff Brandeis, author of Becoming a Rainmaker: A Guide for Accountants and CPAs.

Brandeis is the CEO of Brandeis Training Solutions, and wrote this book to bring a more specific approach to helping those in the accounting and CPA professions hone the sales skills needed to become rainmakers. He defined the term as someone who brings in revenue and in the CPA world, that person is referred to as a “rainmaker.” He adds, “To become a partner, you need to bring business through the door. If you’re not bringing revenue in, the chances of sharing the profits will be a lot slimmer.”

Brandeis says that accounting professionals are trained to handle numbers, but one skillset that is not taught is sales. “There’s no college degree for sales,” he adds. The book serves as a guide to help build better and faster rapport, with prospects and potential clients to cut down the sales cycle some might not fully understand. He adds, “How people learn is how people buy” and the book teaches how to match presentation and learning styles in order to build that rapport three times faster and in one-third of the time.

During the episode, Brandeis also discussed the three types of learners – visual, auditory, and kinesthetic. He says that 75 percent of people fall in the kinesthetic category, which is a mix of both audio and visual learning. Since it’s impossible to determine how a specific person learns, it’s essential to say things such as, “I’ll show you the numbers, explain things in detail, and I’ll make you feel comfortable.” That encompasses all three major learning styles, making it easier to discern the type of learner you are working with.

With businesses changing at a higher speed thse days, Brandeis wants people to succeed, adding, “Even though times have changed, it’s actually brought opportunity that we probably would never have had if this hadn’t happened.” In simpler terms, success comes to those who embrace opportunity and the ever-changing landscape of business.

 

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“Jeff Brandeis embraces a philosophy I believe in – you constantly have to adapt to new ways of doing business, change your model or risk your business,” Hayzlett said. “The episode is a perfect example of someone who trained in a field where practicality and certainty are expected and transformed it to a world that is always changing. The value that can be found in this episode is immense for the world we’re living in right now.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

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Investing

Reaching the Inflection Point in the Insurance & Financial Service Industry

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing a new episode featuring Troy Korsgaden, author of Inflection Point: Redefining Your Role in the Insurance and Financial Services Industry When the Existing Model No Longer Works.

Korsgaden wrote the book for everyone in the financial industry – whether you are a team member, agency firm owner or a broker. However, this book is specifically for carriers. He defines those as everyone within the industry – regardless of the type of insurance provided. Carriers are the ones, he says, that are retooling business models to make an industry traditionally slow to adapt to change and become more customer-centric.

Korsgaden says, “We’re all in the same game, it’s just that we’re all in a different inning.” The goal of this book is to encourage carriers not to take a 7th inning stretch, but instead stay in the game and retool your business model.

While many industries have been quick to pivot in order to become more customer-centric, and customer-driven, the insurance industry has lagged behind in some aspects. Korsgaden says, “There’s a tsunami of change just in the last year and a half.” The change taking place is in the way the industry delivers the product, the way they underwrite the product, and how that product is marketed. He continues, “Ideas are awesome but you have to get them to the public and this is what inflection is all about. The customer is in control, the customer has the keys to the kingdom, just like they do in retail.”

Throughout the episode, Korsgaden offers practical advice that can be applied to any organization or industry. Here are three key insights:

  • The pivot is to stop and assess where you are
  • Everything we need to do is put customers first
  • Every interaction must be a meaningful interaction

With customers demanding companies deliver on every promise, Korsgaden makes the case for more personalized transactions as “meaningful interactions create revenue because people connect and they buy more in person.”

Korsgaden believes the industry, overall, has a bright future ahead. It’s not just about offering a product anymore. It’s about saying you have a great product, showcasing the entire portfolio of products and services and admitting your product is better. It’s about letting the customers make decisions that are based on facts, not emotions.

 

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“Any business who hasn’t changed their business model by now, is no longer in business. It’s that simple. This episode reiterates the need to adapt and change, while ensuring the customer is always in control,” Hayzlett said. “The old way of doing things may be comforting, but it doesn’t work. Troy brings years of expertise to the table and great insights that can be applied to any industry.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

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Investing

What’s Your Zone of Fire?

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring John Lee Dumas, author of The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment.

Dumas, best known for building a successful podcast empire where he shares value with his more than 1.4 million listeners each month, wrote the book, because he wants to help everyone – not just his audience, achieve financial freedom. He said, “I want everybody who has a dream of finding their version of uncommon success. Everybody who has a dream of achieving financial freedom and fulfillment. This book will get you there.”

Dumas says that so “many people out there live in their comfort zone,” including himself and that’s why he decided to write a book. However, he knew he had to have the right team in place to ensure the book was successful and help as many as possible. Deciding what to include was a thoughtful process that Dumas describes as painstaking process boiling down over 3,000 interviews into 17 core principles.

The book is a roadmap to achieve success and financial freedom. Dumas adds, “The path to uncommon success is not a secret, it’s not complicated, it’s not hidden. It’s a common path but it takes hard flipping work.”

After chasing success for over three decades, he kept coming up short. Whether it was law school, commercial real estate, or other ventures, it was an Einstein quote that launched his future. That’s when he decided to stop chasing success and become a person that adds value.

Dumas has been able to build a successful empire but that didn’t come without 6 years of struggle. Throughout his journey he has learned plenty from his guests and from the process of building a business. He offers the following advice, “Listen to your audience’s biggest struggle. That will lead you to create the product, the service, the community….to offer them as a solution. When you create the best solution to their problem, you will always win.”

 

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“John Lee has build an amazing podcasting platform that has made him incredibly wealthy – not just financially but also in insights gained ,” Hayzlett said. “In this episode, he provides great advice about how often people pursue their passion, but more as a hobby than career opportunity. Big mistake! Watch this episode to find out why.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

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Accounting Growth Human Resources Investing Management News and Politics Personal Development Technology

Is This the Beginning of the End for Wayfair?

It’s been a big week for retail…

Wayfair, the online home goods retailer, announced today it was laying off close to 900 employees. This comes after the company announced a hiring freeze back in May.

The layoffs represent about 5% of the company’s global workforce and 10% of its corporate team. 400 jobs are being cut in Boston alone at the company’s HQ).

This announcement came as an alarm to investors, causing the stock to plummet…

Wayfair’s Stock is Crashing…

For the first two years of the COVID-19 pandemic, the company was profitable. According to The Wall Street Journal, Wayfair’s stock fell by over 17% Friday morning.

Wayfair has been struggling to keep customers after a spike at the start of the pandemic. Earlier in August, Wayfair said it lost 24% of active customers since last summer.

Recent regulatory filings revealed that the job cuts will help Wayfair “manage operating expenses and realign investment priorities.”

CEO Niraj Shah wrote in an letter to employees that the layoffs were a “difficult decision” resulting from Covid-19.

“We were seeing the tailwinds of the pandemic accelerate the adoption of e-commerce shopping, and I personally pushed hard to hire a strong team to support that growth,” Shah wrote. “This year, that growth has not materialized as we had anticipated. Our team is too large for the environment we are now in, and unfortunately we need to adjust.”

 

Is This the Beginning of the End for Wayfair?

Wayfair had flourished at the beginning of the pandemic, when demand for inexpensive furniture and other home decor upgrades that it broke global supply chains and caused lengthy shipment delays.

But fast forward to the present economy, inflation has killed discretionary spending for  middle-income shoppers, who have pulled back their purchases to focus on paying for necessities like groceries, gas and rent. Wealthier customers have shifted their spending from furniture and other goods to travel and services. Mortgage rates have climbed significantly, cutting into demand for new homes as well (a key demographic for the company).

Overall, Wayfair posted a net loss of $378 million during the quarter. Wayfair’s shares have lost about 70% of their value since the start of the year. The layoffs will cost Wayfair between $30 million to $40 million for employee severance and benefits.

 

WATCH:

For more information visit tylerhayzlett.com

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WATCH: Abandoned by Parents, Kid Vows to Be Successful. Builds $4B Wendy’s Fortune

Dave Thomas was an orphan. Growing up, eating hamburgers in restaurants was the only thing that gave him a sense of belonging and purpose. When he was 8-years-old, he set out a plan to open the best restaurant in the world and later founded Wendy’s.

But even at an early age Dave knew that in order to grow a successful business, he was prepared to learn everything about the business from the ground up.

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15 year old Dave started as a busboy at a Hobby House Restaurant in Fort Wayne, Indiana where a guy named Cornel Sanders was touring the country, trying to convince restaurant owners into converting their buildings into Kentucky Fried Chicken franchises.

Thomas’ boss, Hobby House owner Phil Clauss, was one of those restaurant owners.   Hobby House became Kentucky Fried Chicken, and Thomas became one of KFC’s first cooks.

A new waitress, Lorraine Buskirk, caught his eye and they were soon married in 1954.

Dave and his wife Lorraine grew their family to include five children – Pam, Ken, Lori, Molly and Melinda (Wendy was her nickname and who Dave named the business after). All the while, Dave worked toward his goal of owning his own restaurant.

He was pivotal in helping grow KFC. He simplified the menu and came up with the classic rotating red bucket sign. Thomas also convinced the colonel to appear in TV ads for Kentucky Fried Chicken.

Thomas’ success eventually enabled him to sell his stake in the four franchises back to the colonel, for $1.5 million. He used the money to open his first Wendy’s and became multimillionaire by the age of 35.

Today there are 6,900 restaurants worldwide.

Dave Thomas passed away in 2002 with a net worth of $4.2 billion. Dave wins.

For more information visit tylerhayzlett.com

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Is This the End of Shopify? Shopify Lays Off 10% of Employees

Shopify Inc. SHOP 1.90%▲ is cutting roughly 1,000 workers, or 10% of its global workforce, rolling back a bet on e-commerce growth the technology company made during the pandemic, according to recently shared internal memo.

Leaving many people wondering why?

According to the Wallstreeet Journal reported today, Shopify CEO Tobi Lütke says company made wrong bet on pandemic-fueled boom in e-commerce growth.

The main reason for the layoffs was rapid hiring to accommodate increased ecommerce shopping trends.

Basically, Shopify was betting on that the rapid Covid-era lock downs would increase in ecommerce shopping would continue as a trend, hastening a greater adoption of online shopping.

That didn’t happen…At least not for Shopify.

 

What is Shopify?

Based in Ottawa, Canada, Shopify is an e-commerce service that allows merchants to quickly build and customize websites for selling products online. In addition to plan fees, Shopify makes its money in part by taking a percentage of customer transactions. In short, they are a platform that enables users to create drop shipping sites.

 

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For more information visit tylerhayzlett.com

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WATCH: Olive Oil and Tomatoes Will Cost More Now. Here’s Why…

Northern Italy’s worst drought in 70 years is about to take a big hit on olive oil and tomato prices.

Farmers say the drought could dramatically impact crops on olive oil, tomatoes, and rice resulting in yet another increase in prices for these products.

The Italian government declared a state of emergency in northern regions of Italy as the weather dried out entire stretches of the Po River, the countries longest river and major source of water irrigation for the north of Italy.

The drought has already cost billions of dollars in damage to Italian crops resulting in higher prices around the world…

 

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Italy embraces as their severe drought dries up it’s longest river (the Po River). The Po River irrigates one of the biggest bread baskets in Europe. And it’s all dried up.

Farmers are extremely exhausted, and the situation is only getting worse. Here is a video of how the river depletion is causing havoc on the region…

 

WATCH:

For more information visit tylerhayzlett.com

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He Ran Away at 16 and Built a $4 Billion Business. John Nordstrom

Did you know that the $14 billion Nordstrom chain stores were started by a sixteen year old who fled to America with only $5.00 (roughly $119.00 in today’s currency) in his pocket?

His name was John W. Nordstrom, who’s dad died when he was eight. In need of money John fled his home at 16 and emigrated to New York City  in 1887.

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Nordstom Did a Series of Back Breaking Jobs Just to Get By….

John labored in mines and logging camps for years as he crossed the country to California and Washington. In 1897, he headed north to Alaska and the Klondike in search of gold. Two years later, he returned to Seattle with a $13,000 in Alaskan gold ready to make his next move.

Nordstrom partnered up with business partner Carl F. Wallin, a Seattle shoemaker Nordstrom had met in Alaska. Wallin offered him a partnership in a shoe store with zero retail experience. In 1901, the gold rush veterans had opened their first store, Wallin & Nordstrom, on Fourth and Pike in Seattle.

Then Nordstrom’s Son Scaled the Family Business into an Empire…

Nordstrom’s sons took over in 1928. By 1960, two stores had grown into eight. The Seattle flagship was the largest shoe store in the country, and Wallin & Nordstrom became the nation’s largest independent shoe chain.

Under a third generation of Nordstrom sons, Nordstrom, Inc. entered into new markets well beyond Seattle. Clothing was added to the shelves in the 1960s and the company was renamed Nordstrom Best in 1969. In 1971, the company went public with its first stock offering  and by 1973, Nordstrom Best formally changed its name to Nordstrom

Today, Nordstrom is doing $14.79 billion in revenue. The family still runs the chain of 247 rack stores across 40 states from their headquarters in Seattle.

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For more information visit tylerhayzlett.com

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How Rich Can You Get on YouTube?

Turns out, pretty rich actually. But how much money are we talking about?

For starters, according to a study, becoming a professional YouTuber has officially become the most desirable  jobs on the planet.

Which makes sense given some of the biggest YouTubers are generating more money than professional athletes.

The amount of money they are generating is pretty crazy. Here are some of the top content creators on YouTube with the highest earnings.

 

These Top YouTubers Are Making How Much Money?

  1. Ryan’s World — $22 million
  2. Jake Paul – $21.5 million
  3. Dude Perfect – $20 million
  4. Daniel Middleton (DanTDM) – $18.5 million
  5. Jeffree Star – $18 million
  6. Mark Fischbach (Markiplier) – $17.5 million
  7. Evan Fong (VanossGaming) – $17 million
  8. Sean McLoughlin (Jacksepticeye) – $16 million
  9. Felix Kjellberg (PewDiePie) – $15.5 million
  10. Logan Paul – $14.5 million

 

Which begs the question, how many views do you have to get on your YouTube channel to get a fat paycheck?

How Much Can You Make Off Your YouTube Videos?

YouTubers charge brands anywhere from $10 to $50 per 1,000 views, depending on the estimated amount of total views for the pending video. If the video hits 1 million views, then the YouTuber makes anywhere from $10,000 to $50,000.

Crazy right? But there’s a little more to it than that. Here’s the catch…

The Truth About Making Money on YouTube

The vast majority of YouTubers don’t make any money and despite how easy people think it is. Creating a quality YouTube audience and content is a hell of a lot harder than most people think. And it’s only getting harder…

It’s a competitive marketplace. As of 2022, there are more than 51 million YouTube channels out there. The number of channels is growing strong: last year it grew by 36%. People all around the world are creating a YouTube channel, and uploading 500 hours of video every minute.

But obstacles be damned, if you’re up to the task and are interested in cashing in on the billions of people tuning in to watch YouTube videos (and ads), here’s a video that breaks down exactly how to make money using the giant cash printing machine:

WATCH:

For more information visit tylerhayzlett.com

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