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Advice Branding Marketing

Headline: Hybrid Events Are Here – Here’s What Not to Do

If the COVID-19 pandemic has taught us anything, it’s how to interact with others through screens. We already know that experiential marketing allows brands to engage with consumers directly, but now many brands are struggling to connect with their target audience virtually. Hybrid events, which cater to in-person and remote audiences via live streaming, are becoming more common as travel restrictions and uncertainties from the pandemic linger. Hybrid experiential marketing events can be a way to reach more consumers — but they can also be tricky to pull off without mishaps. Here are five potential pitfalls to watch for when planning a hybrid event.

#1) Turning Remote Attendees Into Spectators

Setting up cameras and streaming the live event or activities to virtual audiences won’t cut it. You don’t want your remote attendees to feel like they’re on the outside looking in as mere spectators. They must have opportunities to participate in real-time along with in-person attendees. Allow for live Q & A, voting or comment sessions that remote attendees can type into chat windows — and let the live audience see the comments/questions (hire an emcee to moderate). Your in-person audience could do the same via their mobile devices so everyone has equal participation opportunities. Another option is to provide opportunities for in-person and virtual participants to snap photos and share them using event hashtags. You can find many ways to engage your virtual attendees.

#2) Using a Venue That Can’t Support Both Audiences

Your event venue or location might be fantastic for showcasing products, displaying cool videos, and hosting live entertainment — but could lack the technical capability to handle multiple video streams and Wi-Fi connections from in-person attendees. Ensure your venue or location has the technical capacity and an onsite technical support team to resolve problems quickly. A backup power source is crucial because a power outage would sabotage the entire event. Finally, the venue or location must also work for in-person and live streaming, so avoid picking one that would be challenging to film or uncomfortable or unfeasible for in-person attendees.

#3) Assuming the In-Person Personalities can Interact With Both Audiences

You might have dynamic speakers or entertainers who can expertly engage a crowd but may lack the experience or ability to excite a remote audience. (Just ask any teacher who had to teach to classroom and remote students simultaneously in 2020 — often, the remote students felt ignored). In contrast, you might have an excellent YouTuber or another online influencer who is entirely comfortable speaking to their webcam for hours but would fall apart in front of a live audience. Your entertainment or influencer may just need some training or rehearsing.

#4) Choosing the Wrong Platform

Your organization might have lived on Zoom over the past several months and held successful meetings — but Zoom might not be the best choice for an experiential marketing campaign. For example, your target audience may hang out on YouTube or Facebook, so you’ll need to understand where your target audience lives virtually. In addition, your marketing team or influencers may be talented gurus who can connect with consumers at a concert, sporting event, or shopping mall, but they may not know how to transition that talent to engage virtual audiences. The takeaway here is to research and plan carefully to ensure you’re using the right platform and people — you may have to hire outside help experienced in running hybrid experiential marketing campaigns.

#5) Ignoring Sponsorship Opportunities

Fully or partially sponsoring an event such as a concert, sports, charity, or community event is often the first thing brands consider when planning an experiential marketing campaign. However, hybrid events often reach a much larger audience than in-person only, meaning they offer fantastic sponsorship opportunities. You can use videos, sponsor-hosted sessions, banner ads, sponsorship pages, and a whole host of other methods to get your sponsor seen and heard by both audiences. In addition, you can email or text offers from sponsors to remote and in-person attendees, so everyone is offered the same swag, freebies, discounts, etc. So don’t overlook this potentially lucrative opportunity!

We can help you plan and execute a hybrid experiential marketing campaign! Contact us today & leverage our 25+ years of experience and expertise in creating impactful, successful events and activities!

Categories
Advice Best Practices Culture Entrepreneurship Growth Human Resources Leadership Management Operations Personal Development

Rise To The Challenge: How Business Owners Navigate Expectations

 

Business owners across the world wake up every morning to confront a new day filled with new and increasing challenges and opportunities.

The dawn of the digital age has not only transformed the way we live but has also revolutionized the very fabric of the modern workforce. As such, the time for mastering the art of adapting to new workforce expectations has finally arrived and it doesn’t appear to be go away any time soon.

 

Mastering the Art of Adapting to New Workforce Expectations:

Long gone are the days of the yellow pages, fax machines, and life-long employees. The world we live in today is vastly different from what it was just a few decades ago. Technological advancements and the advent of interconnectedness have spawned a generation of employees who possess unique aspirations, desires, and ambitions that can be both obstacles and opportunities for modern employers.

Traditional notions of job security and stability have given way to a quest for purpose, fulfillment, and work-life integration. If we want to find and keep a talented workforce engaged, the evolution in employee expectations demands a complete reevaluation of the employer-employee relationship, while adopting a flexible and compassionate approach to attract and retain new talent.

In this era of rapid change, we must learn to first recognize the importance of fostering a culture of continued learning and growth within our organizations. Employees now seek more than just a paycheck; they crave opportunities for professional development and personal enrichment.

As business owners, it falls upon our shoulders to cultivate an environment that nurtures curiosity and constant pursuit of knowledge. Embracing this paradigm shift not only enhances the skill sets of our teams but also empowers them to face future challenges head-on.

Moreover, the changing dynamics of the workforce demand a departure from the traditional hierarchical structures that once defined organizations. Today’s employees desire a sense of autonomy, empowerment, and purpose in their roles. As leaders, it is imperative to align your company’s values and objectives with the individual aspirations of your employees. And, to successfully extract the best of every team member every single time.

 

Unlocking the True Potential of Your Workforce:

The rise of the gig economy and remote work has further reshaped the expectations of today’s B2B workforce. Flexibility and work-life integration have become paramount in the pursuit of professional happiness. Every business has adapted their policies and practices to accommodate these shifting dynamics. Embracing remote work options, implementing flexible scheduling arrangements, and leveraging technology to foster seamless collaboration in meeting the evolving expectations of a global and digital work environment.

However, it’s also important to note that navigating this complex landscape is not without its challenges among the mountain of other demands we all face on a daily basis.

One of the biggest obstacles we face is resistance to change, skepticism, or even apprehension from employees accustomed to the traditional ways of working. This is where you need to ensure everyone’s onboarding by fully aligning your mission, vision and values with your overall strategy, goals, and outcomes. Share your vision of where you want to be and empower each team member to make decisions.

If they’re wrong, so what? No one will die.

If they feel empowered to act, instead of forced to do something, you will have moved them from a negative viewpoint, to a positive, more productive one.

 

How to Use Your Secret Weapon:

Communication, transparency, and understanding are key in appeasing the concerns of potential new hires and current employees. By clearly articulating the vision and path forward, engaging in open dialogue, and involving employees in the decision-making process, you can build a culture of trust and resilience that will withstand the test of time.

Rising to the challenge requires embracing change, adapting your strategies, and nurturing a workplace environment that values growth, purpose, and flexibility.

By recognizing the unique aspirations of your employees, fostering a culture of continual learning, and reimagining traditional structures, you can navigate these evolving expectations with ease and ingenuity. Remember, the path to success lies not in resisting change but in harnessing its transformative power to create a workplace that is both fulfilling and prosperous for all.

Here are a few effective ways to attract and retain top talent.

 

Embracing Workplace Flexibility: The Power of Choice

One of the most significant shifts in workforce expectations revolves around the increasing demand for workplace flexibility. According to a New World of Work survey, almost half (45 percent) of businesses cited staggered or flexible work schedule as a major change in their operations. The traditional 9-to-5 is a thing of the past.

Nowadays, individuals seek a better work-life integration and greatly value the ability to have more control over when, where, and how they work.

It is mission critical to recognize the benefits of embracing workplace flexibility. By offering flexible work arrangements, such as remote work options or flexible hours, you can enhance employee satisfaction, boost productivity, and attract a broader pool of talent. By placing trust in your employees and focusing on outcomes rather than rigid work hours, you create an environment where individuals can thrive and achieve their best work.

Cultivating a Culture of Continuous Learning

Another vital aspect is emphasizing continuous learning and professional development. Today’s employees highly value opportunities for growth, expanding their skill sets, and staying ahead in a fast-paced and competitive market.

Encourage employees to pursue professional development opportunities, provide access to training programs, and support their desire to learn and acquire new skills.

By investing in their growth, you not only empower your teams to reach their full potential but also demonstrate your commitment to their long-term success.

 

Prioritizing Diversity and Inclusion: Building a Stronger Team

Diversity and inclusion have emerged as integral components of workforce expectations in recent years. People now value organizations that prioritize diversity and inclusion and actively create an inclusive work environment where everyone feels valued, respected, and heard. The key word is inclusion. Include your team on making some of the big decisions and bring more ideas to the table so they feel heard and appreciated.

It is critical to use diversity and inclusion to gain a competitive advantage. Actively seek diverse talent during recruitment processes, implement policies that promote equal opportunities that foster an inclusive workplace culture. By embracing diversity of thoughts and ideas, you can tap into a wealth of perspectives, experiences, knowledge, and ideas that drive innovation and ultimately lead to better business outcomes.

After all, adapting to today’s digital world, takes an ‘all hands on deck’ approach.

 

Adapting to Technological Advancements: Embracing the Digital Age

Technological advancements continue to reshape the way we work, and businesses must adapt to remain competitive. From automation and artificial intelligence to cloud computing and data analytics, the digital age offers a multitude of opportunities for businesses to streamline operations, improve efficiency, and drive growth.

Staying informed about the latest technological trends and identifying ways to leverage them to your advantage is what will help us thrive. Let’s add embracing digital transformation, investing in a robust IT infrastructure, and providing your employees with the tools and resources they need to succeed – that’s the formula for success.

Embracing technology to optimize processes, unlocks new possibilities, and positions your business as a forward-thinking industry leader.

Also, promote your organization’s forward thinking, modern digital approach in your job listings. This will attract the type of talent you want on your team to create long-term success.

Last but not least, look after the well-being of your team. Being a manager is not just about giving orders, it’s about taking care of your people.

 

Nurturing Employee Well-Being: The Key to Sustainable Success

Amidst the changing workforce expectations, one critical aspect that should never be overlooked is employee well-being, both mental and physical. Your employees are the lifeblood of your organization and your most valuable asset. Their well-being directly impacts the overall success and productivity of your business.

Take a proactive approach to prioritize employee well-being. Implement initiatives that support work-life integration, mental health, and physical wellness. Encourage open communication, provide opportunities for relaxation and rejuvenation, and create a supportive and inclusive work environment.

 

Conclusion

In conclusion, the world of business is in a perpetual state of flux, driven by technological advancements and the changing expectations of the modern workforce. As a business owner, rising to the challenge requires embracing change, adapting your strategies and business models, and nurturing a workplace environment that values growth, purpose, and flexibility.

The path to success lies not in resisting change but in harnessing its transformative power to create a workplace that is both fulfilling and prosperous for all.

 

 

 

Categories
Advice Entrepreneurship Growth Leadership Management Skills Strategy

Leading Through Future Uncertainty

 

It’s often said by thought leaders and business gurus that “it’s never been easier to start a business than today”. While that may be true it’s also never been more confusing time to run one in today’s uncertain business climate.

Running a business is a thrilling journey filled with highs and lows, triumphs and challenges, joys and stress. Business owners experience stress of all kinds. When it comes to stress, you can say we’re experts at it.

But there is one kind of stress I want to talk about today – dealing the stress of uncertainty.

The Massive Elephant in Every Boardroom: Uncertainty

It’s widely acknowledged that uncertainty is a common concern among business owners. And for good reason. Market fluctuations can come out of nowhere like a tornado and destroy us at any time. Regulatory changes and technological advancements are forcing everyone to digitize every aspect of their organization as fast as possible just to stay one step ahead of getting left behind.

If that weren’t enough to worry about, competitors are breading and populating like rabbits. Not to mention the giant Microsoft sized looming recession-fueled financial crisis and rising interest rates.

Uncertainty is everywhere, and left unchecked, it can destroy even the most seasoned business leaders and teams.

Time and again, I have witnessed doubt, uncertainty, and fear. They possess the capability to annihilate a company and, at times, even an entire industry. What prevents companies from making the necessary changes crucial for their prosperity?

In the world of business, failing to act at all, is the riskiest move one can make.

Throughout history, countless companies have vanished because their leaders were reluctant to embrace change when clear warning signs were evident. Fear, apathy, and a lack of personal accountability, these fundamental human flaws can transform a promising company into a lifeless entity. Ultimately, it all boils down to the cancerous nature of uncertainty.

This is why it is imperative to address the elephant in the room…

The unknown can be overwhelming and emotionally exhausting, that’s why it is vital to take time to develop effective strategies to navigate the stress of uncertainty so you can conquer it before it conquers you and potentially your business.

 

Mastering Uncertainty: 10 Foolproof Steps to Secure Your Business’s Future

Uncertainty is an inherent part of entrepreneurship. The future is unpredictable, and as a business owner, it’s essential to acknowledge and accept this reality. Moreover, uncertainty can take an emotional toll, leading to unwanted anxiety and stress.

By addressing the emotional challenges associated with uncertainty, you can build resilience and find opportunities even in the face of ambiguity.

 

9 Steps to Master Uncertainty:

1. Acknowledge the Uncertainty as a Friend Instead of a Foe

The first step in dealing with uncertainty is acknowledging its presence. Understand that the future is not set in stone, and unexpected events can occur. By accepting this reality, you can shift your focus from trying to predict the future like some Nostradamus but rather develop strategies that can adapt to any scenario life throws at you.

Embrace the Socratic idea that uncertainty is not a hindrance but an invitation to innovate and grow. Life would be boring without uncertainty and continual growth.

 

2. Embracing a Growth Mindset

To navigate uncertainty successfully, cultivating an abundance, growth mindset is the only way to overcome self-doubt. A growth mindset enables you to view challenges as opportunities for learning and development. Embrace the belief that you can adapt, learn, and improve, regardless of the circumstances keeping you up at night. By fostering a positive attitude towards change, you can remain agile and resilient in the face of indecision.

Remember, the most dangerous move in business is the failure to make a move at all. It’s better to make the wrong move quickly and move on that wait too long to make the right decision. It comes down to mindset.

 

3. Dig a Mote Around Your Business Foundation

Build a solid fortifications around your business like the enemy is about to siege your castle. Dig a mote, build more weapons, and get your team ready for battle war. Conduct thorough market research to gain a deep understanding of your target audience, industry trends, and competitors, and software to make you more operationally efficient. This knowledge will allow you to make informed decisions and adapt your business strategies accordingly. Deeping your relationships with your existing customers. Keeping your current customer base during hard times can be easier than ignoring them and trying to find new ones. Having a clear roadmap in place will provide guidance during uncertain times.

PS. For more details on how to navigate your business during a recession, access my free eBook here.

4. Diversification and Flexibility

When uncertainty raises it’s ugly head, diversification and flexibility are become your secret weapons like a playbook out of The Art of War. Expand your product or service offerings to cater to a broader customer base. By focusing on diversifying your revenue streams, you can mitigate risks and adapt to changing market conditions. Explore new markets and customer segments to tap into untapped opportunities. Being open to change and willing to embrace new ideas will help you navigate uncertainty with confidence.

For Example, An IT consulting firm: During a uncertain economic times, businesses may scale back on IT infrastructure investments. To diversify its product offerings, a small IT consulting firm could expand into cost-effective solutions like cloud computing, software-as-a-service (SaaS) implementations, or cybersecurity services. This diversification allows the firm to offer more flexible and budget-friendly IT solutions to businesses looking to optimize their operations.

Don’t get stuck in a corner, have a plan b ready before you even need one.

 

5. Establish and Build a Strong Network

The strength of your network is the heart of your business. Building a network of mentors, advisors, and like-minded business owners can provide valuable support during uncertain times. Connect with experienced individuals who have successfully navigated similar challenges. Their insights and guidance can offer you a fresh perspective and help you make informed decisions. Collaborating with other business owners can also lead to partnerships and opportunities for mutual growth.

For help building your professional network look for private networks like the C-Suite Network where you can gain new connections and insights on your business from other seasoned executives.

 

6. Continuous Learning and Innovation

In a rapidly evolving business landscape, continuous learning and innovation are key to survival. Stay updated with industry trends, advancements, and technological developments. Encourage your team to engage in professional development and provide them with opportunities to enhance their skills.

By fostering a culture of innovation, you can adapt quickly to changes and seize emerging opportunities by multiply the brainstorming of innovation to your entire team and alleviate some of the pressure off your shoulders.

 

7. Effective Risk Management

Uncertainty often brings along potential risks. Identifying and managing these risks is crucial for business owners. Conduct a thorough risk assessment to identify potential threats to your business. Develop contingency plans to mitigate these risks and ensure business continuity.

Regularly review and reassess your risk management strategies to adapt to changing circumstances.

 

8. Seeking Support and Guidance

During uncertain times, seeking support and guidance can make a significant difference. Join business associations and communities where you can connect with fellow entrepreneurs facing similar challenges. These networks provide opportunities for collaboration, sharing experiences, and seeking advice. Additionally, don’t hesitate to seek professional help from consultants or business coaches who can offer objective insights and help you navigate uncertainty effectively.

 

9. Emphasizing Self-Care

Running a business amidst uncertainty can be a mental and emotional rollercoaster. It’s vital to prioritize self-care to maintain your well-being. Manage stress and anxiety through activities such as exercise, meditation, or spending time with loved ones. Maintain a healthy work-life balance to prevent burnout.

Taking care of yourself allows you to approach challenges with a clear mind and renewed energy.

 

Conclusion

Uncertainty is an unfortunate coast of doing business an owner or executive . But acknowledging any self-doubt and embracing a growth mindset, you can navigate the unpredictable future with resilience and adaptability. Hell, you might even learn to love it.

Building a solid foundation, diversifying your business, establishing strong networks, and continuously learning and innovating are key strategies to thrive amidst uncertainty. Effective risk management, seeking support and guidance, and emphasizing self-care are also essential for maintaining emotional well-being and achieving long-term success.

In my book, Running the Gauntlet, Essential Lessons to Lead, Drive Change, & Grow Profits I put the following in the Dedication:

“To all the naysayers, opportunists, and obstructionists who do their best to stop the progress of change in an organization. Note: We will beat you.”

While we are living in uncertain times, remember that these are the moments when people need leaders to step up the most.

 

Categories
Advice Capital Entrepreneurship Growth Investing Negotiating Negotiations

Get Funded: Overcome Rejection To Reach Success

 

The early stages of any entrepreneurial journey are fraught with excitement, anticipation, and a healthy dose of uncertainty and intense fear of failure.

You have a groundbreaking idea, a vision and a burning desire to turn that potential into a reality. But there’s one major catch. You need to raise money to fund your new venture and growth potential.

As you step onto the road to getting funded, you quickly realize that it’s not all smooth sailing. In fact at times, it doesn’t feel like sailing at all. It feels like you fell out of the boat without a life preserve and it’s a daily struggle just to keep your head above the water.

Welcome to the jungle of getting funded. Here’s some advice and condolences on the journey of overcoming the rejection of getting funded and some tips to get back in the boat and sail your way in the sunset of success.

 

 

 

Being Rejected by Investors Isn’t For the Faint of Heart, But it’s a Necessary Right of Passage

In the quest for funding, rejection becomes a familiar companion. You reach out to potential investors, eager to share your passion and the immense potential of your venture. You meticulously prepare your pitch deck, honing every slide, crafting each word with care into the depth of the midnight hours with blood shot eyes. Your heart races as you go to meet with your first investor, ready to make your case with eager and naïve anticipation.

But then, the dreaded words echo in your ears: “We’re sorry, but we’re not interested at this time.”

Rejection stings, like a sharp arrow piercing through your armor of confidence. It’s easy to feel disheartened, to question your abilities, and to doubt the very essence of your idea. You may even feel like giving up and going back to your dreaded day job.

But take heart, for rejection is not the end of your journey. It is merely a detour, a bump in the road that tests your resolve and fuels your determination. Many successful entrepreneurs have faced countless rejections before finding the right investor who believed in their vision. Remember – every rejection brings you closer to that pivotal “yes.”

 

 

Tips to Overcome the Sting of Rejection and to Get Funded

1. Reframe Rejection as Free and Valuable Feedback:

Instead of dwelling on rejection, embrace it as an opportunity for growth. Seek feedback from investors who turned you down. Listen attentively, absorb their insights, and use them to refine your pitch.

Constructive criticism is the compass that guides you towards improvement.

 

2. Build Relationships:

Funding is not just about the numbers; it’s about the people. Invest time in building relationships with potential investors. Attend industry events, network with like-minded individuals, and seek out mentors who can provide guidance. The power of a strong network should never be underestimated.

I’ve made my career out of building a large network of connections, and leveraging them to open doors I never knew where possible.

3. Showcase Traction and Milestones:

Investors want to see progress and tangible results. Demonstrate traction by highlighting key milestones you’ve achieved since your last pitch. This could be user growth, revenue generated, strategic partnerships forged, or product iterations. Concrete evidence of progress instills confidence in investors and makes your venture more attractive.

Don’t be shy about taking credit no matter how big or small the progress.

 

4. Clearly Articulate Your Unique Selling Proposition:

What sets your venture apart from the competition? What problem are you solving, and why is your solution superior? Craft a compelling narrative that conveys your unique selling proposition with clarity and conviction. Investors are drawn to stories that resonate and inspire. The difference between competition in any industry is the ability to articulate your brand story.

Test your pitch to as many people as you can and constantly remove any friction to irrelevant or vague slides and talking points.

To articulate your unique selling proposition make sure you can answer the following 9 questions specifically:

  1. What problem are you solving and
  2. How significant is the problem?
  3. How is your solution different or unique from anything else on the market?
  4. How will you generate revenue? What’s the business model?
  5. How have you proven the problem you are solving is real to the target audience?
  6. What is your financial outlook?
  7. What is your funding requirement?
  8. What will you do with the funds to grow the business?
  9. How will the experience of your founding team aid to the success of the launch?

Don’t forget to highlight and showcase the experience of your team!

 

5. Showcase the Team:

Investors invest in people as much as they invest in ideas. Highlight the expertise and experience of your team members. Showcase their accomplishments and demonstrate how their collective skills will drive the success of your venture.

A strong, cohesive team inspires confidence and reassures investors of your ability to execute.

 

6. Leverage Warm Introductions:

Cold emails and unsolicited pitches have their place, but warm introductions hold greater weight. Tap into your network to find connections who can vouch for your credibility and introduce you to potential investors.

A warm introduction opens doors that may otherwise remain closed.

7. Persistence and Resilience:

The road to funding is rarely a swift journey. It is paved with setbacks, disappointments, and unforeseen obstacles. But it is those who persist, who summon the strength to rise after each fall, that ultimately reach the destination.

Embrace resilience as your steadfast companion and let it propel you forward.

 

 

Conclusion:

The road to getting funded is a winding path, often fraught with rejection and unforeseen challenges. But it is also a road of incredible opportunity, where determination,

The road to getting funded is a winding path, often fraught with rejection and unforeseen challenges. But it is also a road of incredible opportunity, where determination, resilience, and strategic thinking pave the way to success. As you navigate this journey, remember that every rejection is not a reflection of your worth or the potential of your idea. It is merely a stepping stone, a lesson in resilience, and an invitation to refine your approach.

Throughout your entrepreneurial voyage, it’s crucial to reframe rejection as valuable feedback. Embrace it as an opportunity to learn, grow, and iterate. Seek insights from those who turned you down and use their perspectives to sharpen your pitch and enhance your offering.

Each rejection brings you one step closer to finding the right investor who shares your vision and understands the true potential of your venture.

 

Categories
Advice Negotiating Parenting

How Do You Discipline a Child That Doesn’t Listen? Tips from a Parenting Expert

As a parenting expert, one of the most common concerns that I hear from parents is how to discipline their children when they don’t listen. It can be frustrating and overwhelming to feel like you’re losing control, especially when you’ve tried different methods to get your child to follow your instructions. However, it’s important to recognize that controlling our children’s behavior isn’t the answer. Instead, we need to approach discipline with consideration and understanding of our children’s needs and capacities and skills for managing their emotions and responses.

Here are some tips on how to manage when your child doesn’t listen to what you say:

  • Have a solution-focused mindset: When approaching a meltdown, is there a specific time of day when your child is falling apart? Are they tired? Hungry? Need some closeness? you can begin to see positive changes in your child’s behavior when you support them to meet their needs and develop skills to regulate their emotions.
  • Address underlying issues: Sometimes, a child’s behavior is related to an underlying issue such as ADHD. If you suspect that your child may have ADHD, consult a healthcare professional for guidance.
  • Identify the root cause of “disrespectful” behavior: It’s important to address the underlying causes: Is your child feeling neglected or ignored? Are they struggling with a difficult situation at school? By addressing the root cause of their behavior, you can help your child develop better problem-solving skills and improve their behavior. To keep your own feelings in balance avoid thinking judgmentally and stay curious.
  • Approach the situation calmly: Yelling and losing your temper will only undermine your child’s self-confidence and lead to further behavior issues. Take a deep breath, apply the oxygen mask to you first, and approach the situation calmly and assertively when you’re ready.
  • Be flexible with your approach: Be open to trying new methods and approaches to see what works best for your child. Guidance approach to discipline is about supporting your kids to be the masters of their emotions and for them to learn how to be present to the outer voices in their world and speak up assertively for any conflicts occuring inside them so that they can meet their needs too.

Remember, disciplining your child is not about controlling their behavior, but about finding a balance between their desires and your expectations. Healthy and positive ways to discipline your child include setting clear expectations, catching them doing it right and acknowledging, highlighting and verifying that, and modeling the behavior you want to see. By approaching discipline with consideration and understanding, you can create a more positive and close relationship with your child.

So, are you struggling with a child who doesn’t listen to you? It can be frustrating for any parent, but there are ways to discipline your child without resorting to harsh punishment. The first step is to identify what works and what doesn’t. Observe your child’s behavior and see if there is a particular time of day when they are more receptive to problem solving. The rule of thumb is to listen to their side when they are resistant to your directions. Listening to them doesn’t mean you agree with their perspective, but, ignoring their perspective and repeating your own is guaranteed not to work.

It’s also important to keep in mind that some children may have underlying issues, such as ADHD, or an irritation in their nervous systems from an allergy to gluten or red dye or sugar or dairy, inflammation too can make it difficult for them to focus, think clearly, and follow instructions. If you suspect that your child may have an underlying condition, seek the advice of a healthcare professional who can provide proper diagnosis and treatment. Getting a neuropsych evaluation is always helpful!

When your child is being “disrespectful” it’s important to identify the root cause of their behavior and address it directly. Are they feeling neglected or ignored? Are they struggling with a difficult situation at school? By addressing the underlying cause of their behavior, you can help your child develop better problem-solving skills and that gives rise to feeling better and will improve their overall behavior.

Losing your temper and yelling at your child may seem like the only way to get their attention, but this can damage their self-esteem and lead to more behavioral problems. Not to mention, it can result in you feeling yucky about you! Instead, be assertive about meeting your needs and approach the situation with a clear mind.

Remember that discipline is not a one-size-fits-all approach. What works for one child may not work for another, so be open to trying new approaches. Healthy and positive ways to discipline your child include setting clear expectations, providing acknowledgement, and modeling good behavior. Setting clear expectations helps your child understand what is expected of them and encourages them to meet those expectations. Acknowledgment can help build your child’s self-confidence as they learn to be more aware of their own traits and capacities. Modeling good behavior sets a positive example for your child to follow.

Disciplining a child who doesn’t listen requires a solution-focused approach. By observing what works, addressing underlying issues, and utilizing healthy and positive discipline methods, you can develop a positive relationship with your child and help them become confident and well-behaved individuals.

Love and blessings,

Katherine

P.S. Looking for more weekly guidance? Join me in my private Facebook group for tips every Tuesday!

 

 

Categories
Advice Case Studies

Selling Smarts: Why No Is the Second-Best Thing You Can Hear!

As a salesperson, of course you want to hear yes, and you’re a little afraid of no. No of course is failure. Who wants to fail? Certainly not me.

The fear of failure though, causes you as a salesperson to play small. You don’t ask the questions you need to ask because you’re afraid of no.

But No Is Actually a Fantastic Answer

No is a fantastic answer. When you hear it, it frees you up to focus on a prospect and do the work that can lead to a yes later on.

And what about hearing maybe? Too many of us love maybe because it isn’t an outright rejection . . . it isn’t no. And prospective clients can feel better when they say maybe. Why? Because they can tell themselves, “At least I didn’t say no.”

Chances are your prospects like you. You have good people skills and something worthwhile to offer. Plus, you have spent time with them. So they say maybe so as not to hurt your feelings.

Everybody might feel better because they got to maybe instead of to no. But if you get to maybe, all you really got was a colossal waste of time. An amazing amount of time and productivity are wasted, simply because people try to get to maybe.

Some Bigger, More Effective Ways of Selling

Here’s the point. Ask the tough questions and bring up the tough issues early, and don’t be afraid. Getting to an early no (and of course, an early yes) is preferable in every way to investing too much time to only arrive at maybe.

Some of the tough questions include:

  • “Do you know how much work this is going to be?” Give a prospect a realistic understanding of the expectations of them and what the work is going to be like for them, every day, if they buy what you are selling. While discussing about those issues might not be fun, it’s better to do it sooner rather than later. And it offers a more time-efficient way to sell.
  • “Have we discussed how much this is going to cost?” Many salespeople don’t like to talk about money at the beginning of a sales effort. They assume that is better to sell prospects on the concept first and then talk about the cost. But how much sense does that make? If you talk about money at the beginning and they don’t have enough, you can get to no really quickly. It doesn’t matter how much they love your concept if they can’t afford to buy it.
  • “Have you got the people, technology and other resources to successfully implement what we are talking about?” Many salespeople avoid asking questions like that, because they are afraid of killing a sale before it has gotten due consideration. But stop and think. Any prospect at some point is going to think about those issues. You don’t want to hear at the last minute, “We’re sold on what you’re offering, but we lack the ability to do it.” You want to hear about those problems early so you can solve them, address them, or even get to that early no.

And Remember . . .

No is also not always no. It is often an opportunity to start a new conversation and overcome objections you might not hear otherwise.

Many times, no is the start of a valuable conversation. If you hear no, start digging into the issues at hand. Be careful though. If the no is really a no, let it stand.

So stop to review your sales process. Are there questions in it that you put off because you’re afraid of turning off the prospect?

My advice? Move those tough questions up front. If they’re going to disqualify a customer, it’s best to do it early. You don’t need to wait until the fourth or fifth conversation to get into the more difficult conversations. You can have those conversations in your first conversation.

Like anything, this is a skill you need to learn and practice.

mailto:ehackel@ingage.net

Categories
Advice Wealth

Unlock the Secrets to Keeping Your Hard-Earned Money: 5 Ways to Defeat Double Taxation

Taxes – a word that can send a shiver down anyone’s spine. We all know that paying taxes is a necessary part of life, as it fuels the growth and development of our society. But what if there was a way to save your money from being double-taxed? In this exciting article, we will reveal five powerful strategies that can help you retain more of your earnings and pave the way toward financial freedom.

  1. Supercharge Your Retirement Fund: One of the most effective ways to minimize double taxation is by contributing to your employer’s retirement fund. Not only will this boost your nest egg for the future, but it will also reduce your taxable income, ultimately lightening the burden of double taxation.
  2. Harness the Power of Organization: To stay one step ahead of the taxman, it’s essential to keep your tax receipts and documents in order. By maintaining a clear record of your expenses and deductions, you can maximize your savings and minimize the risk of double taxation.
  3. The Art of Smart Purchasing: Avoid falling victim to double taxation by diligently tracking your purchases. Keep records of what you buy, when you buy it, and the taxes you have already paid. This way, you can ensure that you don’t pay taxes twice on the same item, saving your hard-earned money from unnecessary drains.
  4. Knowledge is Power: Arm yourself with knowledge and become a tax-saving champion. Take the time to educate yourself about the intricacies of tax laws, exemptions, and credits. By understanding the rules of the game, you can navigate the system more effectively, uncovering opportunities to save your money from being double-taxed.
  5. Embrace the Journey of Learning: The world of taxes is vast and ever-evolving. By continuously expanding your knowledge and seeking expert advice, you can stay ahead of the curve. Attend seminars, read books, and explore online resources that delve into the intricacies of tax planning. The more you know, the better equipped you’ll be to protect your finances from double taxation.

Nobody wants their hard-earned money to be drained by double taxation. It’s time to take control and implement these five powerful strategies that can make a significant difference in your financial well-being. Discover the secrets to maximizing your savings, reducing your tax burden, and ensuring that your money works for you.

Read this inspiring article to unlock the secrets of defeating double taxation and reclaim the power over your finances. Together, let’s embrace the journey towards financial freedom, where your money is protected, and you can thrive in a world free from unnecessary financial burdens.

For more Healthy Money Tips Listen to our PodCast  “Money 911”

Subscribe to my Youtube channel youtube.com/@healthymoneyhappylife

Sign up for a Financial Fitness Strategy Session at Meet with Kris Miller – Financial Fitness Strategy Sessions

Go to my website healthymoneyhappylife.com

Email me at Kris@HealthyMoneyHappyLIfe.com

Call me at (951) 926-4158

Categories
Advice Investing Wealth

Unlock the Secrets to Aging Gracefully: 10 Ways to Embrace Independence and Avoid Nursing Homes

As we journey through life, we cherish our independence and the freedom to make our own choices. When it comes to our later years, the thought of nursing homes may evoke mixed emotions. While some nursing homes provide excellent care, others may fall short of our expectations. So, wouldn’t it be empowering to explore alternatives and take charge of our destiny? In this inspiring article, we will unveil 10 remarkable ways to avoid nursing homes and embrace a fulfilling life on your own terms.

  1. Question the Propaganda: Don’t blindly accept the notion that nursing homes are the only solution. Investigate other options that can provide the care and support you need while allowing you to maintain your independence.
  2. Read the Fine Print: Be cautious when signing any papers related to long-term care. Seek legal advice and fully understand the implications before committing to anything.
  3. Share Your Health Strategically: While it’s important to be open with your loved ones about your health, refrain from constantly discussing your illnesses. Focus on positive aspects of your life and maintain a sense of optimism.
  4. Embrace the Power of Family: Family is a priceless treasure. If circumstances permit, explore the possibility of having your loved ones take care of you at home. Their love, presence, and support can create a nurturing environment that fosters well-being.
  5. Location Matters: If the cost of living becomes burdensome, consider relocating to an area with a more affordable standard of living. By minimizing expenses, you can redirect your resources toward quality care without the need for a nursing home.
  6. Love and Affection: Show your love and affection to those who care for you. Express gratitude, kindness, and appreciation. Creating a positive and loving environment will enhance the overall quality of your life.
  7. Care with Compassion: Being caring and helpful is a fundamental aspect of human connection. Nurture your relationships, lend a helping hand, and foster a community of support. Together, we can navigate the challenges of aging.
  8. At-Home Nursing: Explore the option of hiring nurses who can provide specialized care in the comfort of your own home. This personalized approach ensures your well-being is prioritized while allowing you to maintain your independence.
  9. Secure Your Future: Life insurance can be a valuable asset when planning for the future. It offers financial security and can be used to cover long-term care expenses, reducing the need for nursing home placement.
  10. Saving for Peace of Mind: As we age, it’s crucial to have a solid financial foundation. Prioritize saving for your future, creating a nest egg that provides security and peace of mind.

Remember, your journey through life is unique, and there is no one-size-fits-all solution. By exploring these alternatives, you can maintain your independence, dignity, and autonomy while avoiding the limitations often associated with nursing homes. Embrace the possibilities, seize control of your destiny, and live a life filled with joy, purpose, and fulfillment.

 

For more Healthy Money Tips Listen to our PodCast  “Money 911”

Subscribe to my Youtube channel youtube.com/@healthymoneyhappylife

Sign up for a Financial Fitness Strategy Session at Meet with Kris Miller – Financial Fitness Strategy Sessions

Go to my website healthymoneyhappylife.com

Email me at Kris@HealthyMoneyHappyLIfe.com

Call me at (951) 926-4158

Categories
Advice Investing Wealth

Secure Your Legacy with Estate Planning: The Benefits of a Living Trust

Have you ever wondered what happens to your property after you pass away? A will is a legally enforceable document that expresses your wishes regarding the distribution of your property. But, is a simple will enough? The answer is, it depends.

A will is a cost-effective way to distribute your assets, but it does not offer much flexibility. In contrast, a living trust provides more control over your estate rights and is a better option if you own real estate and have assets. However, the initial costs are higher in the case of a living trust.

Probate is the legal process through which a court determines how to distribute a person’s assets after their death. In California, if you have $20,000 in real estate or $125,000 in assets, you are set to go to probate. Probate is not only expensive but also a lengthy process that can take up to one or two years or more, and the attorney and court fees can eat up a significant portion of your estate, leaving less for your beneficiaries.

To avoid this complex probate process and ensure your loved ones receive their rightful inheritance, a living trust is the smarter choice. Living trusts have been around since the middle ages and offer many benefits over a simple will. They provide more control and flexibility over your assets, offer privacy, and are generally less expensive than probate.

In my book, “Ready for PREtirement, 3 Secrets for Safe Money and a Fabulous Future,” I talk about the importance of estate planning and how a living trust can help protect your assets and ensure your beneficiaries receive their inheritance without the hassle and expense of probate.

So, whether you have a simple will or are considering a living trust, it’s never too early to start thinking about estate planning. By taking the necessary steps now, you can ensure your assets are protected and your loved ones are taken care of after you’re gone. Start planning today, and read “Ready for PREtirement” to learn the secrets of a safe and secure future!

For more Healthy Money Tips Listen to our PodCast  “Money 911”

Subscribe to my Youtube channel youtube.com/@healthymoneyhappylife

Sign up for a Financial Fitness Strategy Session at Meet with Kris Miller – Financial Fitness Strategy Sessions

Go to my website healthymoneyhappylife.com

Email me at Kris@HealthyMoneyHappyLIfe.com

Call me at (951) 926-4158

Categories
Advice Health and Wellness Personal Development

You are not alone- Celebrating mental health awareness month

Dear Reader,

Every year, an average of 150,000 lives are tragically lost to drug, alcohol, and suicide-related causes in America. In the midst of the pandemic last year, the number of substance-abuse deaths rose by a devastating 18%, making 2020 the “deadliest year in drug history.”

These alarming statistics highlight the fact that many individuals feel isolated and alone in their struggles. However, May brings with it a powerful reminder: it is Mental Health Awareness Month.

Throughout this month, mental health experts, psychologists, and wellness teachers unite to emphasize a crucial message – you are not alone. Despite the physical isolation, global unrest, and unimaginable loss, we stand together in solidarity.

As someone who personally experienced the heartbreaking loss of my own brother to suicide years ago, I came to realize how shared childhood experiences and patterns often lead us to suppress our emotions and needs. Tragically, unmet needs can manifest in devastating ways. It was during that unimaginably painful period that my commitment to conscious parenting and mental health advocacy began to take shape.

Our society needs more than just awareness of mental illness; it requires a proactive approach to promoting mental wellness. We must equip ourselves with tools and strategies for effective and compassionate communication, managing emotions, and navigating distressing situations.

In the spirit of promoting mental well-being, I would like to share three simple hacks that can help you feel less anxious, more centered, and clear-headed:

  1. Draw Figure 8s: Using your index and middle finger, trace a figure 8 pattern around your eyes. Apply different pressures to instantly integrate the right and left brain, bringing a sense of balance and harmony.
  2. Practice Alternate Nostril Breathing: Breathe through one nostril at a time to experience deeper breaths, centeredness, and a release of anxiety. Begin by blocking the right nostril, inhale through the left, then block the left nostril and exhale through the right. Repeat the process, alternating nostrils.
  3. Engage in Ha! Exhales: Make fists with your hands, inhale deeply, and exhale with a forceful “HA!” as you bend forward. This technique will help calm you down, induce relaxation, and release nervous energy.

For those seeking more resources on mental health platforms, I recommend watching this enlightening video from the National Mental Health & Mental Fitness Summit in July 2019.

Remember, we are all on this journey together. Let us continuously remind one another that we don’t have to face our challenges alone.

Wishing you strength and well-being!

Love and Blessings,

Katherine

P.S. If you’re looking for a welcoming, compassionate support group that will accompany you through parental ups and downs, join our Conscious Parenting Facebook Group.