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Category: Sales

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Beyond Bitcoin: The Future of Blockchain Technology

Bitcoins were introduced in 2009 to great fanfare. Although there had been predecessors, Bitcoins were framed as the first form of cyber currency.

Shortly after Bitcoins were introduced, I labeled them a Soft Trend—one whose future was looking good, but not a future certainty. I also labeled cyber currency a Hard Trend that would continue to grow, predicting that there would be many more cyber currencies.

Since then, I’ve seen no need to change either designation, as there are now more than 100 different cyber currencies. At the same time, as Bitcoins struggled to gain widespread use, blockchain—the technology Bitcoin transactions are handled with—were growing.

Unlike bitcoins, blockchain development has shown no signs of slowing down and represents a Hard Trend that will continue to grow. The rapidly evolving technology of blockchain holds enormous promise for game-changing disruption across any number of industries and fields.

O’Reilly Media presciently noted in early 2015: “The blockchain is the new database—get ready to rewrite everything.”

Blockchain Explained—Security in Numbers

A blockchain is a system of decentralized transaction records. This means a transaction is created without any input from a controlling entity. A blockchain also employs cryptography to keep exchanges secure, incorporating a decentralized database, or “digital ledger,” of transactions that everyone on the network can see. This network is a chain of computers, needing exchange approval before it can be verified and recorded.

The Game-Changing Opportunity in Financial Transactions

Roughly $20 billion in gross domestic product is currently held in blockchain form, according to a study by the World Economic Forum’s Global Agenda Council. However, projections show blockchain use will increase significantly in the next decade as banks, insurers and technology firms embrace the technology to boost transaction speed and security, and trim expenses. This is already taking place, for example, with Swiss banking giant UBS and banks such as HSBC, Santander, and BBVA, which launched corporate venture funds to make equity investments in financial technology companies.

More Than Just Money

The future of blockchain is exciting. Outside of its use solely in financial transaction applications, it can transform several other industries. Other examples include:

  •      Data Storage—Current storage services using cloud technology are centralized around a single provider. A blockchain lets users store data and information via a decentralized platform, improving security and lessening reliance on any one provider.

 

  •      Voting—A blockchain voting network is inherently more reliable than paper or electronic ballots since changing one vote would require changing multiple votes simultaneously. A blockchain voting network has already been used—Denmark’s Liberal Alliance employed a blockchain for internal voting back in 2014.
  •      Military Use—The U.S. Department of Defense and NATO are actively investigating the use of blockchain. Among other applications, they’re interested in messaging platforms capable of transferring information by way of a secure decentralized protocol.
  •      The War on Terrorism—In May 2015, the Isle of Man implemented the first government-run blockchain project, leveraging it to create a registry of digital-currency companies operating on the island. The system also counters money laundering, helping prevent terrorist financing since the flow of money can be traced specifically to the source of the transaction.
  •      “Smart” Contracts—The idea behind a smart contract is that it self-manages the fulfillment of the agreement and is verified programmatically via the blockchain instead of a third party. Two or more parties agree on terms, program those terms into the blockchain, and allow for payments and other transactions once those terms are fulfilled and validated by the blockchain.
  •      Regulation—Because a blockchain cannot be changed without a majority of participants agreeing to do so, the underlying technology might be used in place of a variety of regulations, such as those mandated by Know Your Customer (KYC).
  •      Identity Management—Labeled the first comprehensive blockchain-based identity service, Onename allows users to create tamper-proof digital identities for themselves called Passcards that replace conventional usernames and passwords.
  •      The Music Industry—In October 2015, Ujo Music unveiled a working example of how blockchain-based technology would allow consumers to purchase registered works directly. We can also pre-solve the problem of legalities, where artists publish policies on how their music may be used to avoid legal action against misuse.

More Reasons for Excitement

Blockchain use is largely restricted to private forms of transactions, but when looked at in an anticipatory way of thinking, blockchain could be used for anything that requires proof of identification, the exchange of goods or verification of contract terms.

One executive involved in the development of blockchain summarized its potential in a framework we can all appreciate: “‘Check it on the blockchain’ will be the phrase of the twenty-first century. It will be as commonplace as people saying ‘Google that.’”

When it comes to blockchain, get ready to rewrite everything.

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Best Practices Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

How to Be a Better Negotiator: Control Your Risky Positioning

“Taking risks can be risky if you don’t control the risks you take.” – Greg Williams, The Master Negotiator & Body Language Expert

Positioning in a #negotiation impacts a #negotiator’s ability to #negotiate before the negotiation begins. Because the way you position yourself determines how the other negotiator will perceive you. And it’ll regulate your interactions. Thus, to be a better negotiator, you must #control any risky #positioning that might impact a negotiation.

Everyone considers what they might encounter before they engage in an activity – that’s especially true in negotiations. And it’s better you shape their perception before they do. Doing so delivers the image you wish them to have of you compared to the haphazard perspective they might create.

The following are examples to control your positioning before a negotiation occurs.

Hanging with Influencers:

You’re perceived as an influencer when you surround yourself with those that influence others – that allows you to become better positioned. To advantage your position, consider becoming seen with the influencers that’ll have the greatest impact on those that you wish to influence. That will improve your positioning based on how others perceive you.

Controlling Your Message:

People will attempt to control your message. And they may hijack its intent to serve a purpose that’s better aligned with their goals, not yours. To oppose their efforts …

  • Control others that attempt to control your message. Don’t let them brand you or your message if it doesn’t support your positioning – confront them when they oppose you.
  • Beware of ear-jackers – Ear-jackers are people that will eavesdrop on your conversations when they’re in your environment. Most likely, they’ll appear to be engaged in other activities. They may be seeking salacious information that they can twist to demean you or enhance their positioning (e.g. I heard him say ‘XYZ’. I knew there was another side to him that he doesn’t want the public to see.)
  • Observe what happens in slow motion. Because we’re bombarded with activities, sometimes we miss what’s before us – most occurrences happen over an extended period-of-time. Take note of the changes that occur around you daily. It’s the short-term changes that could become long-term detriments to your positioning that you should be aware of.
  • Be innovative – When you’re seen as an innovator, you’re viewed as someone that’s leading others to their future. If they perceive that as a benefit, they’ll follow you more readily. And when you’re at the negotiation table, they’ll be more willing to accept your offerings.
  • Control the flow of your messages. Always consider the impact one message will have on another when you send it into the realm of public opinion. If you initiate messages that are less important too frequently, messages that might have a greater impact on your positioning will be less potent – and the more important messages may miss your intended audience altogether.

Use Appropriate Words:

Words control emotions. And emotions control perceptions. To control your positioning better, control the words that control your message. As an example, depending on the situation, it may be beneficial to use the word squabble versus fight (e.g. we had a squabble) – that’s less impactful than, we had a fight. The exchange of those two words alters the perception of the situation.

Perception is Reality:

When it comes to controlling your positioning, perception is reality. Your integrity intentions can be in alignment with your actions and if someone taints it with their ill-will, you could become seen as someone with less integrity. That’ll impact the way the other negotiator interacts with you. That could be to the detriment of both of you and the negotiation.

Being a better negotiator starts first with how you’re positioned. It shapes the way you’re perceived at the negotiation table. It determines how the other negotiator will strategize to negotiate against you. And it will have an impact on how effective your negotiation efforts will be. To negotiate better, always pay careful attention to your messages and how they position you. Because, the better you position yourself per how you wish to be perceived, the easier the negotiation will be … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Right #Cure #Disasters #BodyLanguage #Liar #Beware #Negotiate #Process #Power #Powerful #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #BodyLanguageSecrets

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Best Practices Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

How to Stop a Thief From Taking Your Life

“Life’s most important factor is time. Thus, the way you use your time determines the life you’ll live.” -Greg Williams, The Master Negotiator & Body Language Expert

Time is your most precious commodity. Once it’s gone, your life ends. Thus, your time is your life. What you do with it determines what your life will be.

No matter who you are, no matter what you do, every day a thief takes a little bit of your life away from you. Depending upon your complicity in his act, he takes a little or a lot. But he does so every day! Over time, his efforts add up to a staggering loss of your time, viability, and opportunities. Do you know who the thief is? Do you know how to stop him from taking your life? Are you even aware of what he’s doing to you?

For some, it may come as a surprise – for others, it won’t – the thief is you! You’re the one that’s allowing yourself to run awry with your time and your life – thus you can arrest those efforts that aren’t serving you. To do that, become more mindful of how you use your time.

How Your Time is Taken:

There’s a cost to allowing your time to become taken. Do you know what that cost is? Consider calculating the cost of your time in dollars. That should make the squandering of it more meaningful to you.

Every day you’re bombarded by distractive sources that cry out for your attention. They may show up in the form of a friend calling when you’re engaged in more productive activities. They may occur as something in the background that captures your attention that diverts your actions to something less productive. If you’re okay with having your attention diverted, that’s okay. Everyone needs diversions sometimes to re-energize themselves.

The point is, pay attention to anything that proves to be a distraction from endeavors that are more important. They’re your time stealers. And they’re the impediments that will prevent you from reaching higher heights. By the fact that you’re controlling the distractions that detour you from more important tasks should alert you to the need to exercise greater control over such occurrences.

How to Stop Your Time From Being Taken:

Everyone encounters time stealers. Some allow them to occur due to a needed diversion from what may be mundane – they may be seeking something that’s more exciting. Others may do so because they’re fatigued and don’t possess the mental energy required to maintain focus. No matter the reason that your halted, note it. There’s valuable feedback information contained in that reason. You can gain greater insight into yourself and what serves as your motivators.

When you catch yourself diverted from more viable tasks, one way to prevent yourself from losing valuable time is to say aloud, “stop thief”. Doing that will allow your conscious and subconscious mind to become more attuned to how and when you allow yourself to get off track. And you’ll become more aware of how to combat such time thefts.

What does this have to do with negotiations?

Time is the one precious commodity that every negotiator has. Thus, to that degree, all negotiators start off evenly. Even if you’re pressured by time constraints, initially if the other negotiator is unaware of those constraints, you and she are on the same time paradigm. Therefore, the way you utilize your time through the offers you make determines the flow of the negotiation and the degree that it’s beneficial to you.

You can make up for the time that might become lost by anticipating the unexpected and planning for it. Then, should it occur, you’ll be prepared to address those situations without losing time. That’s one way to stop time thefts from preventing you from reaching your goals, which will assist you in achieving greater negotiation outcomes … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams

#stop #thief #life #Secrets #Negotiate #Process #Power #Powerful #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

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Marketing Personal Development Sales

Payless Demonstrates the Amazing Power of Branding

Kudos to Payless for scoring a PR coup with its’ “Palessi” hoax.  The chain fabricated a fake designer (Bruno Palessi) and staged a “grand opening” of the line’s expensive shoes in a former Armani store. Sure enough, unsuspecting shoeaholics shelled out $3000 for the drastically overpriced footwear during the two-night scam.

Confirmation that some people just make too much money? Yeah, sure.  But proof that consumers are gullible sheep who will do anything marketers tell them?  Maybe not.

To read more, please visit my Forbes column!

 

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Marketing Operations Personal Development Sales

The Robot Revolution: An (Automated) Wake-Up Call For Marketers

As shoppers increasingly interact with machines instead of people, there are huge ramifications for the way we think about sales interactions (in stores, call centers, etc.) and communications strategies.

Please read my  Forbes article.

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Best Practices Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

Negotiator: Embrace Right Buy-In, Cure Stupid Hidden Disasters

“As a negotiator, getting the right buy-in helps you stop disasters before they occur.” -Greg Williams, The Master Negotiator & Body Language Expert

A good negotiator knows, when you embrace the right buy-in, you cure hidden disasters before they can occur.

For almost a year, they secretly planned the rollout. They touted it as a facelift that would change the name and position of the association. Doing so would give it a fresh look and appearance for the 21st century. But when the rollout occurred, the backlash was severe. All the money, time, expenses, and efforts that went into the new face of the association went down a drain of despair. The question that buzzed throughout the association was, how could this have happened? The response was when you embrace the right buy-in, you stop hidden disasters. And this disaster was easily avoidable.

First, as a negotiator, what do you think went wrong? What buy-in do you seek when thinking about the obstacles you might face in your negotiations? To the degree you obtain the right buy-in, you have a better chance for a successful outcome. To the degree you get the right buy-in at the right time, your chances of a successful outcome increases substantially.

Problem:

Secrecy – In the opening situation, the president of that association assembled a team of prominent members – all were members of the association. Their expertise stretched across the spectrum of branding, marketing, and social media. None were members of the vanguard that had watched over the association for decades. And the omittance of that group’s input was a silent blinking red light that foretold the death of the project.

Negotiating in secret environments can be beneficial. It can prevent unwanted distractions from slowing the progress of the negotiation. It also serves to gather the buy-in of stakeholders that might torpedo the negotiation. Thus, secrecy can be a form of control – it can also be the deliverer of disaster if not used right.

Forgotten power players – The name of the association had stood for four decades. And some of the revered founding members were still active in the association. When the new name was revealed, that vanguard was the catalyst that caused the committee’s efforts, and the new name, to meet a swift death. Had the committee consulted this vanguard, the committee would have known its efforts were doomed. They could have avoided a hidden disaster.

Consideration:

Had the committee charged with creating a new name involved the vanguard of the association and brought them along during the planning stage, at minimum, the new name would have stood a greater chance of becoming implemented successfully. At worse, the committee would have known that the new name was in trouble. Losses could have been averted at an earlier point and resources could have been spared.

The challenge a negotiator faces when employing secrecy is making sure the right people are involved. If they’re not involved, hidden disasters may lie in wait.

Always take into consideration who might be involved in a negotiation even if they’re not physically or visually involved in it. Seek those individuals that might have a stake in the outcome of the negotiation no matter how small you think their stake might be. There’ll be times when you won’t know the power source behind some people’s means – that’s something else to consider. There’ll also be times when smaller stakeholders will combine forces, which will present a more powerful force for you to contend with.

Conclusion:

Getting the right buy-in is a vital component of every negotiation – even when it’s just you and the other negotiator. Doing so when you have multiple participants is even more vital to the negotiation’s success. Therefore, when you assess the impact of the buy-in component during your negotiation planning stage, consider its impact thoroughly … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Right #Cure #Disasters #BodyLanguage #Liar #Beware #Negotiate #Process #Power #Powerful #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #BodyLanguageSecrets

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Best Practices Entrepreneurship Human Resources Management Marketing Negotiations Sales Skills Women In Business

Are There More Powerful Hidden Secrets Concealed in You?

The more powerful you are, the more powerful you’ll be. To become more powerful quicker, unlock the powerful hidden secrets that reveal your power.” -Greg Williams, The Master Negotiator & Body Language Expert

The evening was turning ugly – It appeared an impasse was at hand. Then, Amie spoke – “since John said he was not trying to insult you and he apologized, how would you feel if what you perceived to be an insult hadn’t occurred? Would you feel better?” With that, Harry said, “I’d feel a lot better.” Then she said, “well, let’s continue from the point of you feeling a lot better.” Everyone smiled, became congenial, and continued with that demeanor for the rest of the evening. Amie’s friend turned to her and said, “I didn’t know you had hidden powers. Are there more powerful hidden secrets concealed in you?”

Tapping Into Your Powers:

Do you know what hidden secret abilities you have? Just because others can’t see your hidden powers doesn’t mean you have to keep them concealed from yourself. Do you know how to tap into them? Those questions were meant to make you think. Because, if you don’t know there are hidden secret abilities in you, you won’t know how to tap into them. To reveal them …

  • First, sense that there’s more power living inside of you. That’s the catalyst, the starting point, at which you’ll move it to a higher sense of self-awareness. To do that …
  • Note how you feel in different environments based on the people you’re with (e.g. their status, their skills, your relationship to them, how they perceive you, how you want them to perceive you).
  • Observe how you feel when others give you feedback through what they say, how they say it, and/or what they do when you’re in different environments. In some cases, you’ll become emboldened. At other times, you may shrink. Take note of why you experienced either. That will allow you to uncover more of your hidden powers.

Embracing Your Powers:

Everyone possesses hidden abilities. You have such secrets concealed in you too. Over time, you’ve accumulated coping strategies that have allowed you to become more powerful. In some cases, you’ve held some of that power back for fear of what might occur if you unleashed it. If you identify fear as a source that prevents you from being more powerful, ask yourself what are you fearful of. And what’s the worst possible outcome that could occur if you confronted that fear. Again, you’ll be tapping into the source of the hidden power within you. That’ll be the beginning process of releasing that power and giving it life.

As you get older, you become more emboldened – you castoff concerns about what others think of you. You state, take me for who and what I am. The point is, you don’t have to wait until you’re older. You can do that right now! Doing so will allow you to unleash more of the powerful hidden secrets concealed in you … and everything will be right with the world.

What does this have to do with negotiations?

Sometimes, when negotiators negotiate, they have a tendency to be overly adventuress or overwhelmed at the negotiation table. In either case, their power, or lack of, is the cause of that state. Therefore, you must be aware of what’s motivating you during your negotiations. Too much false bravado can sink you. Too little means you’re leaving too much on the table.

Negotiations occur in every aspect of your daily life. Thus, the better you negotiate in any environment, the greater the outcomes you’ll have. If you’d like to have those greater outcomes occur more frequently, learn to tap into more of the powerful secrets concealed in you.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

 Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Secrets #Concealed #Hidden #HiddenSecrets #Negotiate #Process #Power #Powerful #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

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Best Practices Body Language Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

His Body Language Screamed “Alert: Gullible Liar!”

“Reading body language is like seeing someone’s thoughts. Reading body language accurately gives you the ability to know what those thoughts are.” -Greg Williams, The Master Negotiator & Body Language Expert

Something about his body language caught my attention. It screamed, liar!

A man entered my car on the train and announced to everyone that he needed $15 for a train ticket to get to his 13-year old daughter. He said she was at a location where the train ended. He went on to say that someone had already given him $2.

One person gave the requester $5. From there, the requester walked through the rest of our car seeking more contributions. One gentleman said to him, ‘sit beside me – I’ll buy you a ticket.’ The requester said, okay, I’ll be right back and kept walking – he made his way out of our car and into the next one on the train. The gentleman that offered to buy the ticket and I looked at one another and smiled. We knew the requester would not be returning, and he didn’t return.

 

What body language gestures do you think the requester might have displayed? The man that gave our train friend $5 was taken in by his story. On the other hand, the man that offered to purchase a ticket suspected the requester’s story was illegitimate.

When reading body language, be observant of your intuition and a person’s gestures. Your intuition is very attuned to detecting lies.

Intuition:

Intuition is a nonverbal silent signal that secretly conveys information. If the signal was audible, you’d liken it to a knock at the door, the ringing of the phone, or a loud noise. In all cases, it attempts to attract your attention – it seeks your higher sense of awareness.

When you have an emotional sensation whose source you can’t identify, don’t discard it. Instead, raise your sense of awareness to become more attuned to the message that’s seeking your attention.

Body Language:

For a perspective of someone’s intent, observe their eyes, head, hands, feet movements.

Eyes – The requester on the train searched people with his eyes to detect easy marks. He was looking for those that smiled and made eye contact. People that lie will go to the extreme of displaying too much or too little eye contact. They may display too much because they’ve heard that people who lie avoid eye contact. In the latter case, they’re not aware of that. So, since they know they’re lying, they attempt to avoid eye contact to conceal it.

Head – When the requester thought someone was empathetic to his plight, he locked onto that suspect and nodded his head in that direction. The head nodding was a subliminal message stating, you and I understand one another.

Hands – Always watch someone’s hands when they’re talking. In the case of the requester, I noted that his hands moved away from him when he professed the desire to get to his daughter. And they stayed there. Had he gestured in the distance where she was supposed to be and then drew his hands back to his heart or chest as he professed his desire to get to her, he would have been more believable. As it was, his gestures said, there is no daughter at the end of the line. He just wants everyone to think there is.

Feet – When it came to the requester’s plea, once he detected that those close to him would not assist, he made quick movements to get away from that area. When someone is lying, they’ll display feet movements that attempt to put distance between themselves and the lying environment they’re in.

Being able to read body language gives you an advantage in any environment – that’s especially true when negotiating. If you’d like to have x-ray type vision that allows you to see inside of someone’s mind, enhance your ability to read body language … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

 Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#BodyLanguage #Liar #Beware #Negotiate #Process #Power #Powerful #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #BodyLanguageSecrets

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Best Practices Investing Management Personal Development Sales

Selling Value: It’s No Longer Enough

Selling value is great, but it isn’t the solution it used to be.  The world – and customers — have changed around static solutions, and now we need to rethink the whole idea of selling value.  Selling Value can no longer be the responsibility of any single corporate function.  It needs to become a company-wide culture.  Specifically, we need value-focused culture, or simply Value Culture.

There are four reasons why selling value is no longer good enough.

Sales Have Lost the Handle on Full Value

For many years, companies have delivered sales training to sales organizations, and salespeople have improved how they sell. The sales training industry has established “world class sales” is something that exists inside of the sales silo. Now, we have extensive research on what “World class sales performance” looks like…but only viewed within the arena of sales, sales ops, and sales enablement.

The business world has shifted around the sales performance industry, though.  For the past few decades, though, companies have splintered their customer interface into many specialized roles:

Sales (hunters), account management (farmers), business development, inside sales, technical sales, demo specialists, sales development (appointment setters), installation, customer success, tech support, customer support, operations, finance, underwriting…

Salespeople don’t contact — much less have credibility with – all of the customer personas these specialist roles work with constantly.  “Sophisticated” companies train their specialists to deliver a great “customer experience”: customer interactions which promote the brand promise— or at least, eliminate weak links in the customer arc.  That’s not remotely what’s needed. Customer experience training doesn’t equip anyone to discover any of the value gaps from their unique vantage point.

Any company not training every customer-facing role to uncover potential value is failing to leverage potential competitive advantages.

Selling Value Has Come To Mean Less and Less

Even for Selling organizations who haven’t splintered, selling value has become less and less effective.

Customers have splintered and siloed themselves as well.  Your product or service touches more customer specialties than it used to…even if it didn’t become more sophisticated and capable.  Dividing your total value proposition into narrower and narrower customer slivers can reduce the total value your salespeople sell.  Every specialty your sales people fail to bring into the buying decision represents less value offered.  Selling value doesn’t have the same impact it used to.

Sales organizations need to navigate more complex customer organizations.  Meeting this challenge means raising the level of business acumen in your selling organization to find more “value leverage points”.  Sellers need to combine business acumen with customer acumen to find those leverage points in each organization they encounter.

Value Selling Seldom Leads to Value-Based Pricing…

 Frankly, I’m not very impressed with many current “value selling” methodologies.  Average sales training teaches reps to apply benefits to each single persona. The best value selling methodologies only teach reps to sell beyond benefits, to customer outcomes…which is value. I haven’t run across any (OK, anyone else’s) value selling methodology which influences a customer to build their own cost impact statement of those outcomes.

Current value selling helps win sales, but is only short putt away from selling at a profitable price. I love winning a deal as much as the next guy, but I’ve help P&L responsibility: what’s the point of winning a barely-profitable deal?  Your company lives on profits:  a profit stream – not a revenue stream – is what funds innovation, investment, all of your fixed costs…and yes, commission checks.

Pricing is Profit.

If your value selling initiative doesn’t draw a clear, bright line to selling at a value-based price, you’re dropping out of the race with the lead…in the home stretch.

Hoarding Value Insights Cripples Your Company

Value uncovered by the sales organization …used to win sales…even at a value-based price…can represent a few open loops in a company.  An organization-wide value culture closes these loops.

Value insights gathered via value discovery need to inform many other organizations in your company:

  • Marketing. First, content can be tightly focused on the value your company is uniquely positioned to offer.  Clicks and opens relating to those value points are worth infinitely more than those on more generic click-bait content.  Leads that germinate from outcome-based content are gold.  Crap content generates crap leads.  Second, you have persona-focused value insights which can drive tightly targeted, highly relevant sales support content. Collaterals that focus on specific “buying journey sticking points” are deal-movers.
  • Product Management and product training. Product training that describes persona-specific outcomes is the gold standard that few organizations practice.  Roadmaps and product strategies informed by a rich database of value insights are also far too uncommon.
  • Innovation. The virtual call center, a staple of today’s world, was invented at a cost of zero (OK, we had to develop a few new powerpoint slides), simply by combining two products together.  The key to this innovation was a value insight.  When product developers have a deep well of value insights to draw from, inventions and innovation are radically improved.

Your World has Changed. How Will You Respond?

To combat these evolving challenges, you must establish a value-oriented corporate culture.  Culture crosses silo boundaries, countering the unintended consequences of specialization.  There are techniques, tools and technologies that can help.

If this resonated, or spurred some thoughts, like, comment or share. If you’d like to talk further, contact me.

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Are You a Pleasant Experience Easily Forgotten?

“To be someone’s pleasant experience, you must evoke pleasure in them. Its longevity depends on how you extend it.” -Greg Williams, The Master Negotiator & Body Language Expert

“What was his name – you know, that guy that made me laugh so much? He was very pleasant. I wish I could remember his name.”

How many times has someone said that about you? If you don’t know, it’s probably because the person that made the statement never reached out to you. You were easily forgotten. No one wants to think they’re easily forgotten – especially after they’ve bestowed pleasant experiences upon someone.

I offer the following suggestions to become more memorable.

  1. Take the time to understand how individuals experience pleasure – Everyone doesn’t have the same sensations and thus, people experience pleasure differently. To put someone in a pleasant state of mind, you must understand their perspective (i.e. what’s funny, what’s sad, what they are seeking, what moves them). Once you have that insight, you’ll have a better idea of how to inflame their pleasure. And they’ll be more likely to remember you as the source that provided it.

 

  1. When someone is in a festive mood, say your name several times during the conversation. As an example, say, “I know you might think, oh Greg your self-effacing humor is hilarious – but Greg says, for me, it’s not hilarious, it’s my life!” (Do that with a shrug of exasperation to add more meaning and humor to your words. Also, using the ‘third person’ (i.e. “Greg says …”) can add a sense of comedy to your statements.). They’ll remember you easier if you repeat your name because your name will become more infused in their mind. And they’ll associate your name with the occurrence.

 

  1. Be engaging to the degree that your demeanor ignites emotions. People become moved to action via the emotions they experience and feel. To be more memorable, seek to arouse pleasant emotions that make people light up – you can detect this in the smile they display. Once they’re in such a state, keep them there through your actions as long as possible.

 

  1. To connect better, match the body language of those you’re connecting with. You may be familiar with the phrase, people like people that are like themselves. There’s truth in that statement because, psychologically, if you’re like someone, they see a reflection of themselves in you. You can enhance the connection when someone’s experiencing pleasure by getting closer to them physically, making the same body gestures they make (i.e. hand movements, facial expressions, reactions), and speaking at the same pace and rhythm. You’ll influence their subliminal perspective by doing that. And that’ll make you more memorable.

 

  1. When people experience pleasure, they associate whoever is around them with that experience. To be more memorable during such occasions, touch people in a manner that will make them feel good about you being with them – I’m not suggesting anything that’s inappropriate. The more sensations you ignite in them, the more memorable you’ll be.

What does this have to do with negotiations?

Not only do you shape a negotiation by what you say, and how you say it, you also shape it through the emotional arousal you awaken in the other negotiator. Thus, to endear yourself, make people remember the pleasant moments they have as you’re negotiating. When you reach a rough patch in the negotiation, you can attempt to put them back into a more pleasurable state by invoking the happier moments they’ve experienced with you. Doing that will help ease the tension in the negotiation and make it a more pleasurable experience. That will also cause others to remember you more fondly … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

 Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

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