Category: Personal Development

Are Leaders Aware of Their Impact?

Post author By Wally Hauck, PhD, CSP
Post date June 11, 2018
No Comments on Are Leaders Aware of Their Impact?

My wife and I attend Catholic Mass each Sunday. At Mass is an altar server. This is a lay assistant who attends to supporting tasks at the altar such as fetching and carrying, ringing the altar bell, among other things during the liturgy.

Altar servers in our church range in age from about 7 to 18. At an early Mass the servers are often tired and fidgety. During readings and hymns we can find them yawning, giggling, fidgeting, and/or preening. They are likely bored, and they look it. Their behaviors are distracting and often amusing too. Their actions and facial expressions often send clear messages they don’t know why they are there, they don’t yet appreciate the significance of the celebration, and they are unaware of the impact they are having on the congregation. The congregation is distracted from their most important responsibility, worship.

As people mature they become more aware of how they are influencing others. As adults, and as leaders, if we are to positively influence others, we must be aware of the impact of our behaviors, actions, decisions, our words, and our tone of voice. This awareness is one of the key skills of emotional intelligence.

Emotional intelligence is a set of abilities that helps identify and manage emotions and influence others’ emotions and behaviors. There are four skills that must be developed for a leader (or anyone) to be emotionally intelligent:

Being aware of our emotions
Expressing those emotions appropriately for the situation and/or to intentionally and consciously achieve an outcome
Recognizing emotions in others
Influencing others to express their emotions appropriately by using empathic understanding and appreciation

Daniel Goleman, the author of Emotional Intelligence and Primal Leadership explains how “Emotions may spread like viruses…” The reason “lies in the design of the human brain.” (Daniel Goleman, 2002) What a leader does and how he/she does it automatically influences others around them because the limbic brain is an open-loop system. Our limbic brain allows us to come to each other’s emotional rescue when necessary. For example, a crying baby is comforted by its mother. In hospitals, the comforting presence of another can lower the blood pressure of a patient. “Scientists describe the open loop as…one person transmits signals that can alter hormone levels, cardiovascular function, sleep rhythms, and even immune function inside the body of another.” (Daniel Goleman, 2002)

The altar servers are unknowingly impacting the emotions of the congregation. The servers are immature and a bit self-centered. Leaders cannot afford to be immature and self-centered. Ideally, maturity and situational awareness develop as we age, and this enables us to function more effectively by getting others to trust us and to cooperate. Because of the open-loop system, any lack of maturity in a leader’s behaviors can damage employee attitudes. Poor attitude of a leader will transmit to others. Poor attitude leads to inferior performance and poor results

For example, this past week an employee at one of my clients shared how a comment from his CEO, during a 7-hour workshop, so disturbed him that he could not fully participate during the rest of the workshop. Just as the altar servers were unaware, many leaders unconsciously do things and say things that create fear. Fear is created when “Managers and supervisors are…acting in threatening ways, though unconsciously…” (Kathleen D. Ryan, 1998)

As a leader, are you aware of the emotional impact your behaviors, actions, decisions, your words, and your tone of voice have on others? Are you able to identify their emotions? Do you have the emotional intelligent skills to be aware and influence? Are people able to speak the truth around and to you? Is there a high level of trust between you and your team members? Are the relationships with managers and employees open and honest?

Emotional intelligence skills can be developed, and they are essential for consistent optimum performance. Without these skills “the congregation” will be distracted from their most important responsibilities.

Check out the interview on C-Suite Best Seller TV to learn more about how to stop leadership malpractice and replace the typical performance review: https://www.c-suitetv.com/video/best-seller-tv-wally-hauck-stop-the-leadership-malpractice/

Wally Hauck, PhD has a cure for the “deadly disease” known as the typical performance appraisal. Wally holds a doctorate in organizational leadership from Warren National University, a Master of Business Administration in finance from Iona College, and a bachelor’s degree in philosophy from the University of Pennsylvania. Wally is a Certified Speaking Professional or CSP. Wally has a passion for helping leaders let go of the old and embrace new thinking to improve leadership skills, employee engagement, and performance.

Daniel Goleman, R. B. (2002). Primal Leadership: Realizing The Power of Emotional Intelligence. Boston, MA: Harvard Business Schools Press.

Kathleen D. Ryan, D. K. (1998). Driving Fear Out of the Workplace. San Francisco, CA: Jossey-Bass.

For more, read on: https://c-suitenetwork.com/advisors/advisor/wally-hauck/

Best Practices Growth Health and Wellness Leadership

Leaders Who Lunch Are Better Leaders.

Post author By Jeanette Bronee
Post date June 11, 2018
No Comments on Leaders Who Lunch Are Better Leaders.

I know what you are thinking.

You are thinking that leaders who lunch are better because they are out there networking. But that’s not why.

For leaders, lunch matters.

Contrary to popular belief, a sit-down lunch away from your desk is NOT a luxury. Rather, it is an essential to your performance at work. When leaders don’t take a break in the middle of the day, or perhaps not even all day, we push ourselves into survival-mode instead of performance mode. We are not pausing to refuel when we need it most to provide the energy our mind and bodies need to do our best work. And if you don’t even eat breakfast, then you’re running on empty all day.

Sure, you can push yourself to function without fuel for a while, but then you’re not performing optimally. I see this all the time with leaders. They are so focused on the goal that the can forget the importance of the process to get there. They make it through the day over and over again, but they also collapse at night with a meal that is too big or not very healthy, because they are hungry and exhausted. Then they compound the problem with poor or too little sleep, only to get up and do the same thing the next day.

Lunch switches off survival-mode to make us perform better.

Working on survival-mode causes leadersto work on basic instinct, reacting before reflecting, leaving us to put out fires rather than thinking through a solution that might be different (and better) than we have always done.

In survival-mode, leaders focus on what is safe, because we don’t have capacity to think out of the box and coach our teams to become better at what they do. We might not even have the capacity to behave the way we would like to behave, because we are feeling the urgency – and the impatience and anger — that comes with running on empty.

We all end up in that situation from time to time, spending more time repairing the damage than a much needed break would have taken.

When leaders don’t take time for ourselves, we tend to not take time for others, and it affects the company culture. Too often, employees tell me they don’t eat lunch, because their leader does not eat lunch. As a result, they think they are not allowed to go to lunch, or it is not appropriate for them to take a break.

When the leader is working on survival-mode, the whole team is on survival-mode. And the company hurts.

People who eat together, solve problems together.

Good leaders understand how important sharing meals is for company culture. They also know that a successful leader doesn’t hover over the team. Rather, they are part of the team, and nothing brings people more together than sharing a meal. It fosters a sense of community that cannot be created in a work environment full of business meetings, with just snacks and ping-pong tables offered as an attempt to bring people together around a common vision.

Sharing a meal reminds us of family, helping us communicate in a more open and friendly way. Over a meal, we share ideas more freely, ask for help with problems more openly feel like we are not alone, fighting against the machine. It helps us feel part of, instead of separate from.

Our human resource is still our best resource and we need to nourish it. The company teams that eat together do not just talk business, they talk life. It is not a productivity meeting over food. It is a people meeting to create community and shared goals.

Sharing lunch serves up trust and safety.

The number one reason people are more satisfied at work is that they feel safe. They trust their leader, they feel seen and heard, they feel they matter, and they feel like they belong. When we are working on survival-mode there is no trust, there is no safety. Everything is danger.

When we share meals, we can bring our humanity to work, access our soft-skills, solve problems, and thrive together. So go ahead, put lunch on the schedule! You won’t only nourish your body, you’ll nourish your company.

Tags culture, healthy business, leadership, wellbeing at work, wellness at work

Best Practices Entrepreneurship Investing Marketing Negotiations Sales

Seven Keys to Get Up, Get Speaking, and Get Paid

Post author By David Newman
Post date June 8, 2018
No Comments on Seven Keys to Get Up, Get Speaking, and Get Paid

Economic cycles come and go. Even when the conventional wisdom seems to be that “no one’s hiring speakers,” you can be sure there’s always a bull market somewhere. When it’s time to reboot, recover, and reignite your speaking business, these seven key strategies and best practices are indispensable.

Key #1: Professional speaker is a skill set, not a job description.

What would the average speaker do if he could no longer speak? What if she were unable to travel? For someone self-defined purely as a “speaker,” that might be the end of the road.

But they’d still have a professional speaker skill set; it would simply need to be deployed in other ways. With that in mind, it makes sense to get comfortable with those other ways right now. Multiple revenue streams provide business model resilience—when one part of the business is down, another might be up. It’s insurance at the very simplest level. Building that insurance into the speaker’s business plan today ensures getting paid for expertise regardless of industry trends, personal challenges, or unexpected family issues.

Best Practice #1: Diversify methods and media.

Consider:

Books
E-books
Workbooks
Field guides
Meeting starters
Audio programs (CD, mp3, podcast)
Video programs (DVD, streaming, mini-lessons)
E-learning modules (using simple tools like Articulate Presenter)
Consulting packages
Coaching programs
Teleseminars
Webinars
Action packs
Implementation kits
E-mail courses
Membership websites
Online forums and communities
Assessments
Mobile apps
Certification programs
Licensing programs
Affiliate programs
Joint ventures

Choose the most suitable methods, get them on the calendar within the next year, and execute!

Key #2: Every speaking business needs a CEO.

The primary trait that separates successful speakers from their struggling counterparts? Successful speakers don’t consider themselves speakers. They consider themselves the CEO of their speaking business. CEOs demand a relentless focus on MMA—Money-Making Activity. CEOs know when their company is profitable and when it is not. CEOs have the rare skill of being able to panic early—and then taking massive, decisive action to correct the course before it’s too late.

Most important, CEOs are never OK with not making money. They put all their weight, all their creativity, and all their commitment behind making payroll. Speakers who think they don’t have employees are dead wrong—they’re Employee #1. Are they paying themselves enough? Do they give themselves enough time off? A CEO would give priority to the employee responsible for 100% of her company’s profitability. A solo entrepreneur speaker needs to do the same.

Best Practice #2: Schedule paydays.

Speakers who have employees already have a payroll. But a company of one needs to do the same, just without payroll software or vendor—even if it’s a simple as marking the calendar for the second and fourth Friday of each month as “payday.” The quickest way to earn $50,000 as a speaker is to divide that number by 24 ($2,083.33) and every payday, transfer that amount from a business account to a personal one. (That’s also the quickest route to $100,000, $200,000, or more!) To start, it’s easiest to ignore marketing, taxes, operations, and so on, but that’s rarely the biggest challenge. The idea is to establish an early warning system that’s focused on MMAs when the coffers are running low. The self-paycheck practice provides that, while establishing a much-needed sense of urgency with regard to cash flow.

Key #3: Establish a “Now More than Ever” mind-set.

Too many speakers complain that the economy has damaged their businesses. Buyers are no longer buying. Meetings are no longer meeting. There’s a laundry list of aches, pains, symptoms, and woe-is-me declarations of how life suddenly got very unfair for professional speakers.

Three words of wisdom: Figure it out.

That means figuring out what buyers are deeply concerned about, what problems they are eager to solve, and what priorities they’re already spending money on. It requires determining the strategies and goals for which they are accountable. And it demands ferreting out what solutions they’re actively seeking right now.

The speaker who does that is like a doctor during a time of epidemic disease, equipped with the medicine and ready with the cure. In tough times, the services of a doctor are in greater demand, not less. A resource primed to cure a buyer’s exact woes will experience limited resistance. So, too, speakers who believe that
their ideas are needed now more than ever and are in demand now more than ever will be valued by their clients now more than ever.

Best Practice #3: Live in the prospects’ world.

Business-minded speakers think about their clients’ problems, bosses, obstacles, and customers—not just their own. What are the first steps? Research. Preparation. Homework. Industry, regional, and company news is now at everyone’s fingertips online. Direct quotes, video clips, and audio interviews make excellent firsthand intelligence—and don’t forget real, live customers. Without intelligently researching a prospect’s issues, challenges, and pressures, it’s impossible to come up with credible, high-perceived-value solutions. The most
convincing way to approach prospects is being armed with:

Interviews
Surveys
Research
Data gathering

Expertise plus valuable data is a killer combination.

Key #4: Get serious, get help, or get out.

The top professionals in any field realize that they cannot achieve success alone. They ask for help. They invest in the resources, tools, technology, and people who can accelerate both their learning curve and their doing curve.

What’s the best place to start? The good news is that it doesn’t cost a dime—it’s an internal commitment to take this business of speaking seriously. It’s not a part-time thing for fun, it’s not volunteer work, and it’s not something to “try” between jobs. Do military fighter pilots “try” flying combat missions? Do doctors go into neurosurgery “part-time”? Do symphony orchestra conductors “give it a shot”? No! True professionals make serious commitments to their professional training, years-long preparation and study, thousands of hours of practice, and a relentless pursuit of excellence.

Upon ruthless, objective examination, the areas where a speaker needs help will become quite clear. And that’s OK: Successful professionals reach out for help more often than average people—not less.

The third option is to get out. This doesn’t mean quitting the speaking business—far from it. Rather, it’s about taking a professional break and coming back into this business through a different door, which is precisely what I did in 2007. My speaking and consulting business had become a grind. I wasn’t having fun. I needed a break. I took a job at a training company, booking speakers for events, webinars, and live conferences.

Within two weeks of wearing my conference producer/meeting planner hat, I immediately realized what I had been doing wrong as a speaker. In 2008, I jumped back into my own business, and the lessons from my time “on the other side of the desk” gave me everything I needed to reinvent my speaking business and share these same lessons with my professional speaker clients on what it takes to get booked from the buyer’s perspective.

Best Practice #4: Recommit.

Getting serious means recommitting to the speaking business: upgrading collateral materials; losing the dated aol.com email address; dumping the homemade inkjet business cards; and revamping that 10-year-old website.

Getting help might include: free help (NSA buddies, colleagues, friends, mastermind groups); low-cost help (NSA chapter meetings, webinars, PEGs, hiring an assistant or intern); premium help (attending an NSA convention, working with a speech coach, hiring a speaker marketing firm).

Finally, getting out can vary from the moderate to the extreme. Consider a part-time consulting or on-demand position with a favorite client, association, or company to see what makes them tick. Do some subcontracting or get a job with a training company, consulting firm, or executive education program. Speaker’s bureaus and conference-producing organizations are also terrific options. Don’t consider this as exile; it’s a paid learning experience. Keeping one’s identity as a professional speaker helps, too: While I was working on the inside, my business card proudly displayed the NSA Member logo right next to my title.

Key #5: Build a Thought Leadership Platform.

A speaker’s collected body of wisdom, expertise, tools, tactics, strategies, sound bites, and philosophies compose a thought leadership platform. New technologies and new media come and go. Consider the evolution from print newsletters and glossy magalogs through websites, e-zines, blogging, audio, video, and social media—but the one thing that does not change is professional speakers’ need to be thought leaders.

Writing is writing. Ideas are ideas. It may sound like heresy, but if Ben Franklin were alive today, he would be a blogger, thanks to the technology’s ability to reach a great number of people quickly with ideas that positively impact their lives.

Best Practice #5: Repurpose.

The sound bite is “Create content daily.” Meeting planners want to see a speaker’s thinking process, showcased in meaty articles with lots of specifics and do-it-now tactics. The key isn’t just telling people what to think but, rather, what to do and how to do it. Actionable information is a powerful tool.

Here’s a one-word shortcut to great articles: repurpose. Keynotes become articles; articles become special reports; special reports can become audio programs; audio programs can become the rough draft for a book. With a solid thought leadership platform, the different ways to package and profit from ideas
are limitless.

Key #6: Become an NSA Certified Speaking Professional.

Ordinarily, I couldn’t care less about industry acronyms. But consider it from the perspective of association executives, meeting planners, and corporate decision makers: If only 8 percent of speakers have a CSP designation and 92 percent don’t, who are they going to feel more confident about hiring? It is a risk-reduction strategy for your buyers, an instant recognition of a speaker’s professional qualifications.

Yes, there are plenty of exceptional speakers who are not CSPs. But from a buyer’s perspective, how many CSPs are likely to be awful speakers whom they will regret hiring? Extremely few. The safer bet gets booked more often.

Best Practice #6: Get certified.

Start an application at www.nsaspeaker.org. The CSP tracking spreadsheet and application packet make it simple to record stats rather than trying to reconstruct the who, what, where, and when five years down the road.

Key #7: Focus marketing on the mighty few.

The era of “better, faster, more” productivity is over. Multitasking is a myth, and good luck “getting things done.” The sad truth is that most professional speakers catch the disease of tacticitis. They believe they have to listen to the guru of the moment and belong to the coach-of-the-month club, while simultaneously working on their presentation skills, marketing, branding, website, video, book writing, sponsorships, social media, list building, article publishing, and networking. (And that’s before they try to regrow a full head of hair and lose
those unwanted pounds.)

Best Practice #7: Focus on business-building strategies.

The latest guru, offer, product, program, and technology that lands in your inbox has less to do with succeeding than does having a solid business model, speaking model, and revenue model—and they’re usually a lot more expensive. It’s far better to select two or three main strategies that can be used consistently. Writers should write. Techies should use technology. People persons should network.

The truth is, the “flavor of the month” rarely lasts a full year. In contrast, working harder on fewer things, and focusing exclusively on easy, effortless, and enjoyable business-building activities, is what will yield results—this month, next month, next year, and for the foreseeable future. The marketing geniuses at Nike have had it right for a long time: Just do it!

Entrepreneurship Investing Marketing Negotiations Sales

Marketing Speaker: 21 Killer Sales Questions to Close Any Deal Faster

Post author By David Newman
Post date June 7, 2018
No Comments on Marketing Speaker: 21 Killer Sales Questions to Close Any Deal Faster

As a marketing speaker and marketing coach, my clients often ask me for advice on sales.

Naturally, this makes a ton of sense because the MORE and BETTER marketing you do, the FASTER and EASIER your sales process becomes.

BUT…

Nothing frustrates me more than when my clients DO a lot of the great marketing we work on together ONLY TO BLOW IT during the sales process!

So… don’t let this happen to YOU.

Let’s talk about what you need to close the deal: the steps you need to get from the first solid marketing conversation to the final signed contract.

Depending on your particular business, this could take anywhere from 10 days from first contact all the way up to a year or more. The sales process can be a long and winding road.

BUT there are several factors totally within your control that make it go faster and easier.

The most important one – by far – is asking smart questions early and often.

Think about it: delays in your sales process come from one main source…

Surprises.

You don’t want surprises on their end – and they don’t like surprises on your end.

Each surprise or question or unexpected element can add anywhere from a week to a month to your sales process – and you don’t want that.

Understanding this, you’ll want to ask them some key selling questions early on in your conversations and throughout at every major step and milestone.

Let’s cover them together now so you can begin using these 21 killer sales questions to close more deals – more easily and more often.

If you were to decide this is a good idea, how do you buy things like this?
How do you implement?
What should I know about your timing? Signoffs?
When do you budget for things like this?
Do you think this deal is going to work?
What’s missing or what should we add?
Are you going to pitch it?
What else do you need to see from me?
Can I help you put together some numbers?
Do you have some numbers I could include?
Who else besides you will be making this decision?
Are “they” going to like it?
WHAT are they going to like?
WHAT are they going to push back on?
What else is going to be in our way?
How would YOU respond to that?
What answers do you need from me to so you’re prepared to answer their questions?
How much detail do YOU want?
How much detail will THEY want?
Are there any surprises we should be prepared for?
If this were just you and me, how excited would you be to move ahead on a scale of 0-10?

Hint: If they answer 9 or 10 – you’re good; If they answer 7 or 8 – ask, “What would need to change to get us closer to 10?” If they answer 6 or less, you have a problem. Go for no with “I don’t think we can make this work. Do you?”

Be relentless and follow up like a friendly bulldog.

Never let an active prospect get more than 10 days away from you.

Always show up in their world like a happy squeaky wheel: Circle back. Send more value. Ask more questions. Offer more engagement. Invite further dialogue. Come back with more ideas to genuinely help them.

More and better and faster sales will follow.

I guarantee it.

For more help with your marketing, grab your FREE copy of the Do It! Marketing Manifesto <<< Click here!

Best Practices Culture Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Taxes Women In Business

In Negotiations With A Bully Watch Your Hidden Thoughts

Post author By C-Suite Network
Post date June 7, 2018
No Comments on In Negotiations With A Bully Watch Your Hidden Thoughts

“A hidden thought can lead your thinking into a dead-end. Avoid dead-end thinking. Be alert when engaging your mind in its thought process.” -Greg Williams, The Master Negotiator & Body Language Expert

In negotiations with a bully, you have to watch your hidden thoughts, or those thoughts will have you thinking wrong.

“You have to beat them like they’ve done something really bad. Whip them until their insides are mashed. Can you do that? Will you do that?”

After reading the above, what are your initial thoughts? What images came to mind? Were they the images of a tough guy giving an edict to his underlings, that they dare not disobey? Or, did you consider that something other then the questions posed was occurring?

The thoughts you had about the opening statements, and the images that came to your mind, where determined by what you’ve experienced in life and the outcomes of those experiences. That means, to a degree, your thoughts began to formulate as soon as you read the first few words of the statement. Then, your mind jumped ahead of what you were reading to assume where the unread words would take you. That’s good, and it’s dangerous. The good part stems from the way you assimilate information. The bad part stems from not monitoring your expectations before jumping to judgment.

The words at the opening of this article were spoken by a chef to one of the cooks in an establishment that both were employed. The chef was referring to the correct way to make an omelet. Thus, he was talking about beating and whipping eggs to obtain a certain degree of consistency to make omelets more palatable.

When negotiating with a bully, you must be more cognizant of the way you think. Your thought process will be altered, in the prefrontal cortex area of your brain, the brain region in which complex behavior – decision making – and the moderation of social behavior occurs. This part of your brain will become more active due to the bully’s demeanor. You may experience a higher degree of emotions stemming from the perception of a threat, be it implicit or explicit. Such an emotional state may cause you to disengage from your normal thought process, which could lead you into that dead-end mentioned at the top of this article.

To combat your hidden thoughts, take into consideration what the bully is saying versus what he’s doing. If there’s a disconnect between his words and his actions, pay more attention to his actions (e.g. he says he’s going to run you into the ground in this negotiation while backing away from you and/or smiling nervously). Having this insight and using it to calculate your next action will allow you to think more clearly. That will also allow you to uncover any hidden thoughts that might create a sense of being overly fearful of a negative occurrence being projected on to you.

Negotiating with a bully is always a challenging proposition, but that proposition can be lessened by thinking about the way you think. Heighten your sense of awareness when negotiating with a bully, by being aware of where your thought processes are leading your thoughts … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free 5-minute video on reading body language or to sign up for the “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#negotiatingwithabully #bully #bullies #bullying #uncoversecrets #hiddensecrets #Negotiation #Personal Development #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology

Best Practices Marketing Personal Development

Design Your Brand’s Logo, Catchphrase, and Name to Have Even More Impact

Post author By MIchael and Bonnie Harvey
Post date June 5, 2018
No Comments on Design Your Brand’s Logo, Catchphrase, and Name to Have Even More Impact

When many people think of CPG branding, they think of brand logos, names, and catchphrases. Even though there’s so much more to successful branding, like merchandising, distribution, packaging, and positioning, it’s the logo, name, and slogan that are most memorable.

After designing what has become the world’s most recognized wine brand, we can speak for hours about these 3 cornerstones of a CPG brand! What did we learn on our way up that made Barefoot Wine such an iconic brand?

Well, for one thing, most of what’s behind the Barefoot logo, name, and catchphrase were created to address particular conditions that already existed in the market. They weren’t some kind of isolated artistic masterpiece. We were extremely limited by the marketplace, and we understood that we didn’t have much freedom. Now, we recommend that our clients thoroughly understand the mindset and environment of everyone in the market distribution system even before they come up with their “cool idea.”

In our case, and in the average CPG’s case, our logo, name, and catchphrase were created to emphasize these below realities:

1. Poor Lighting. Unlike your backlit phone screen, stores are lit with blue casting light from above (because it’s not expensive). Your brand may be completely unlit in the back of the shelf, where your first products have sold off. This restricts your options to shapes and colors that can be noticed in poor lighting. Unlike you and your buddies who could think your idea looks “cool” 12 inches away on your phone screen, your customers could be 5 feet away!

2. Physical Packaging. Your logo and brand name exist on a physical package with its own topography—not on a sheet of paper or a screen. We placed our label on a rounded bottle. This way, only a small part of the label was actually legible in its stationary position. Despite our labels being 3.5 inches wide, just over 2 inches across could be read without rotating the bottle. Boxes, display racks, and blister packs have their own unique limitations.

3. Short Attention Spans. If you’re lucky, you’ll only get a couple seconds to make an impression. Your brand is one of thousands trying to catch the attention of all buyers. For example, your consumer could be confused by all the choices in the store, unable to pick out your brand, or be walking by so quickly that they don’t even see it. Or, maybe they just forgot your logo and/or brand name altogether.

Before we finished the Barefoot Wine label design, we gained “friends in low places.” This isn’t to speak badly of these guys, but instead to praise them. They gave us the realistic and honest insight that only stockers, warehouse people, store clerks, and truck drivers can. Through their experience, they knew what worked and what didn’t—and why.

Here’s the advice we offer our clients about logos, brand names, and catchphrases:

1. Your Brand Name. Make it in simple English, no longer than 3 syllables, and make it relate to your consumer. Make sure it’s easy to pronounce, easy to read, and, most importantly, easy to remember. It should create a mental image and a feeling that people will relate to and identify with. Pick a name that’s related to your product. Think about the feeling they’ll get from using it, or a special attribute. We picked “Barefoot” because of the original winemaking process that involved crushing grapes with bare feet. Plus, being barefoot evokes a fun, recreational image.

2. Your Logo. Make it simple, impossible to forget, and have it mirror your brand name, if at all possible. Your logo should be sharp and clean. Avoid vagaries and curlicues. Consider the surface it will be applied to. Think about the position and lighting where it will be displayed. Make sure it’s completely legible from 4 feet away. Leave plenty of white space on the label around your logo. If possible, make it an everyday, recognizable object so it seems familiar. We went with the image of a bare foot, to mirror the name.

3. Your Catchphrase. Make sure it persuades your customer to buy your product by inducing a positive feeling or solving a problem. Perhaps it has to do with the feeling consumers get when they use your products, the way they use them, or the benefits and results of your brand. It should be short and sweet. Aim for a double meaning, or try creating a rhyme. Keep it fun! And make sure a unique aspect of your brand is conveyed. Try to keep it under 10 words—shorter is better. Use an identifier—“Ants Be Gone” or “Everyone’s Favorite!”—or use a call to action or conjunction. We went with “Get Barefoot and Have a Great Time!”

When creating your brand’s name, catchphrase, and logo, don’t forget the marketplace’s strict limitations. Recognize and understand these limitations before you raise it up on the flagpole!

For more, read on: http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/

Growth Management Personal Development

Executive Leadership Lessons to Learn from Cajuns

Post author By Jennifer Ledet
Post date June 5, 2018
No Comments on Executive Leadership Lessons to Learn from Cajuns

What in the world could a senior-level executive leader learn from the down-home bayou-living Cajun people of South Louisiana?

Well, we have certainly endured our share of tough times. We’ve gone through numerous hurricanes, a damaging oil spill, and economic downturns, but now we’re back – better than ever.

First, let us start with a review of an old Cajun adage that is often quoted but maybe less often understood.

Lache Pas La Patate! (Don’t Drop the Potato!)

A modern-day translation might read something like, “Hang in there!” or “Finish strong!”

Successful leaders are resilient and enduring, like the spirit of the Cajun people. In order to be more like the Cajuns,

Apply these lessons to your leadership:

Commitment. Through the bad and the good, your team needs a leader who won’t quit, give up, or throw in the towel. Obviously. But your team also needs a leader who won’t waver, doubt, or question your mission and purpose. Are you having second thoughts, or are you holding firm to your mission?

Integrity. Integrity and trust are the foundation of great leadership. If your employees feel that they can’t trust you in one area, then they can’t – and won’t – trust you at all. Are you doing what you say you’ll do and fulfilling your commitments?

Values. Cajuns are known for their strong values regarding community and family. During difficult times everyone comes together and helps each other out. In the storms of adversity in your business, organization, or industry, hold firmly to the values and beliefs that got you where you are. Refuse to compromise your values. Remember, “If you don’t stand for something, you’ll fall for anything.”

Joie de vivre. (Love of life). Cajuns and the residents of New Orleans need no excuse for a party, and it’s this spirit of fun and lightheartedness that often helps us get through the tough times with our sanity intact. Are you creating an enjoyable work environment of camaraderie and celebration or one of serious melancholy and misery? Remember, you set the tone for your work environment – for better or worse.

Courage. Someone has got to make the tough decisions. Facing the inconvenient, uncomfortable, and unpopular decisions are why they pay you the big bucks! Leadership is not a popularity contest. Do you bury your head in the sand or grab the bull by the horns? And don’t forget, by making no decision, you are, in effect, making a decision.

Hope. Like the Cajuns, effective leaders are dealers in hope. Your outlook has a tremendous impact on those around you. People figure that if you’re spouting gloom and doom, or if you’re projecting optimism about the future, you must be right because you’re in the know. What kind of outlook are you presenting?

As you meet with your team members, as you build and strengthen your business relationships, as you tackle new business challenges, try taking a page from the Cajun’s playbook.

Comment here! What will you:

start doing,
stop doing, or
continue doing or do differently

to be more like the Cajuns? Chime in to share your leadership tips.

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The Value of Relationships – Long Versus Short

Post author By C-Suite Network
Post date June 4, 2018
No Comments on The Value of Relationships – Long Versus Short

“Life’s value-add is perceptional. Manage your expectations to better assess the sources from which value can be attracted to your life.” -Greg Williams, The Master Negotiator & Body Language Expert

Are the relationships you’re in adding or subtracting value from your life? It’s a serious question to ponder and one to reassess daily.

Too many times we wake up one morning and realize that we’re no longer living the ideal life we seek. Depending on the severity of that realization, we go into a state of panic, brought on by thoughts of uneasiness. You know when things aren’t right in your life! It’s usually a terse feeling that emanates from your gut that delivers the message. Then, you may appear to be erratic to those who know you, which may cause them to reevaluate the value you’re bringing to their life. That can set off a vicious cycle fraught with angst and anxiety. The question then becomes, what’s a person to do to maintain some sense of equilibrium in their life? The answer lies in the relationships you have with others.

If you find yourself in toxic relationships, at work, at home, etc., change them! Seek to alter the dynamics of the relationships that drag you down emotionally and/or physically. It may be difficult to do but consider the cost of your sanity, your wellbeing. Weigh the cost of that against the difficulty that change might require.

When engaging with people, consider the value you add to their life and they to yours. Some people will be with you for life (long-term) others for a season (short-term). Accept this mentally, understand it and don’t allow it to become a conundrum when it’s time to move on. Don’t get wrapped up thinking that you have to stay with people due to the time you’ve known them; such thoughts will make you sentimental, which will jade your emotions and thought process about moving on. There are others that want to add value to your life, but you won’t find them holding on to those that don’t.

When you know you’re in short-term environments, treat those in it as though they may become long-term associates. Doing so may turn them into long-term allies, but don’t become fixated on the thought that they’ll be with you through thick and thin. Having such a mindset will allow moving on to be less jerky. If someone stays in your life longer than what had been anticipated, because they were adding value, be thankful. You’ve been blessed … and everything will be right with the world.

What does this have to do with negotiations?

With some people, a negotiation may be transactional, not intended to be of long-term value. That’s okay. Knowing the parameters of this type of relationship allows you to be better positioned to engage in the negotiation. After all, when you negotiate, you never know who will truly fit into a long-term relationship until you examine their values. Evaluate such closely and from different perspectives. What you eventually find may not be what you initially saw, and what you initially saw may be something that you initially didn’t expect.

The point is, keep your emotions grounded in all of your relationships. Accept people for the value they add to your life, and the value you add to theirs.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

#NegotiatingWithABully #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #Psychology #Perception #ControlLife #Control #leadership #HowToImproveYourself #Achievement

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Watch Emotional Abuse When Negotiating With A Bully

Post author By C-Suite Network
Post date May 31, 2018
No Comments on Watch Emotional Abuse When Negotiating With A Bully

“Emotional abuse only occurs when you allow the abuser to control you. To defeat him, control his abusive efforts.” -Greg Williams, The Master Negotiator & Body Language Expert

When negotiating with a bully, watch the emotional abuse you incur and mind your responses to it.

Bullies make some people experience an array of feelings in a negotiation. They do so for the pleasure of feeling superior to the other negotiator in an effort to exert their dominance. The emotional feelings they attempt to invoke can range from fear to hate to happiness. Yes, bullies can make you feel happy as the result of relinquishing the pressure they’ve applied to you. That’s another reason why you should monitor your emotions. You want to check them so you can display the proper response, based on your position in the negotiation at particular points. When it comes to watching your emotions take note of the following.

Fear:

Fear can invoke primal actions within you. When fearful, your normal thought process shuts down. Depending on the degree of fear you experience, your body prepares for a fight, flight, or freeze scenario. That deliberation can cause you to be thrown off your negotiation game (i.e. forget the negotiation strategies you’d planned to implement).

When you sense that you’re experiencing fear in a negotiation, note its cause. Consider to what degree its source will devastate you and your future position. The point is, diminish your thoughts of fear by contemplating how you can assuage it before continuing the negotiation, and recognize when it has you in its grips.

Anger:

Anger is another stealer of normal thoughts. It can be stoked by fear, which is also the reason you should control your perspective of fear and ager.

When angered, you can lose your perspective and rationalization. Thus, to negotiate from a mindset of anger will not serve you, it serves the other negotiator, instead.

Therefore, be aware of when the other negotiator is intentionally attempting to gouge you by instilling fear into the negotiation. Also, be mindful of what his attempts might look like before entering the negotiation. This can be accomplished by role-playing ahead of time. Just be mindful of elucidating your mind to how fear might be used against you, and be prepared to thwart such efforts.

Happiness:

Most people seek happiness as a constant state of mind. Our body seeks it too. Thus, when we’re not in a state of happiness, our mind will attempt to guide our actions back towards that state. It will also do ‘things’ to stay in that state, even if those ‘things’ are to our future detriment. It’s because of the latter that you should be hyper-vigilant when you’re in a state of happiness that’s been caused by a bully’s actions. You may not be off the hook. Instead, you may have been unknowingly placed deeper onto one.

To combat a bully’s effort to mentally manipulate you through the use of happiness, understand his motives for doing so. If his efforts don’t serve you, don’t appease him by succumbing to this tactic. Remain stern.

Anyone’s emotions can be strained when negotiating with a bully. Suffice it to say, you should stay on top of your emotions when negotiating with a bully more so than with other types of negotiators. Bullies can invoke extreme passion within you, which is why it’s so important to be mindful. If you’re aware of what can ‘set you off’, and not allow it to cloud your actions or judgment under such circumstances, you’ll be able to think clearer and negotiate better. That alone will give the bully cause for doubt, which means you’ll be turning his tactics against him. Doing so will allow you to maintain greater control in the negotiation … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

#bully #bullies #bullying #uncoversecrets #hiddensecrets #Negotiation #Personal Development #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology

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7 Ways You Can Spot a Disengaged Employee

Post author By Jennifer Ledet
Post date May 30, 2018
No Comments on 7 Ways You Can Spot a Disengaged Employee

Have you seen them? The workplace zombies? The employees slumped over at their desk just merely getting by thanks to a fourth cup of cappuccino? I’m talking about the walking dead – also known as disengaged employees.

You have probably seen them, but just sort of ignored them. The Gallup Organization says that worldwide, disengaged employees out-number engaged employees by nearly 2 – 1. Even worse, 24% of workers worldwide are “actively disengaged,” which means that they’re unhappy, unproductive, and unlikely to ever bring a ray of sunshine to their co-workers. Actually, they’re most likely going to share their negativity with the rest of the team like a really nasty cold virus.

Employee disengagement is a silent killer of productivity, performance, and thus, profitability.

As an executive leader, NOT seeing these disengaged team members right in front of your face is a huge issue. After all, you can’t address a problem if you don’t even realize it exists. Don’t feel bad – sometimes we’re just too close to the problem. To help you spot the perhaps not-so-obvious, here are

7 Ways You Can Spot a Disengaged Employee:

1. Lack of teamwork. Disengaged employees may resist activities that require collaboration and cooperating with others. Often, they become a “lone wolf,” and interact with team members as little as possible, skipping out on team meetings and project strategy sessions.

2. Declining quality/quantity of work. This is especially an issue when the employee formerly produced high-quality work. The important thing is to notice that his work output has changed for the worst.

3. Complaining. Pay particular attention to negative comments about her work, supervisors, leadership, and the organization as a whole.

4. Apathetic attitude. Unhappy employees have an “I don’t give a hoot” attitude. They have no ownership in team/organization productivity and success.

5. Symptoms of deeper issues, such as depression or psychological problems. These might include unprofessional appearance, erratic mood swings, evidence of possible substance abuse, increased workplace injuries/safety violations, disconnecting from team members and not participating in team meetings and gatherings.

6. Absenteeism/tardiness. Employees who have checked out often do just that. They come into work late and leave early. They call in sick, take all of their vacation/personal days early in the year, and take excessive/long breaks and lunches.

7. Blaming. You know you have a problem when you hear a formerly engaged employee undermining, criticizing, or condemning the work of team members and peers.

These symptoms may seem totally obvious reading them here, but what’s interesting about employee disengagement is that often the immediate supervisor is the last to know when he’s got a raging case of it right in front of him. Maybe it’s because it’s tough to see when you’re so close to the situation. Or maybe you need to have a “sixth sense” to pick up on these symptoms.

Regardless, here are three things you can do now, today, to spot and hopefully rescue any team member who has one foot on a banana peel and the other in the metaphorical grave:

Ask open-ended questions, such as “How are things going, Andrew?” or “What do you think about these changes, Lynn?”
Shut your trap and listen! Remember that the word ‘listen’ spells ‘silent’ when scrambled.
Open your eyes and observe others. What kind of body language are they using? Is it congruent with what they’re saying? Yogi Berra famously quipped, “You can observe a lot just by watching.”

The sooner you act, the more likely you’ll be successful in bringing your “dead” employee back to life. Stay tuned here as I share tips and strategies for getting and keeping your team members engaged and alive.

YOUR TURN:

How are you able to spot employee disengagement?
How have you addressed the issue of the walking dead?
What tips do you have for others who struggle with engaging team members?
Please leave a comment on my blog below and share your insights with the community.

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