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Inspirational Leadership in Trying Times of Crisis – How To Elevate Your Company Culture

What are your strengths and weaknesses when it comes to leadership in trying times of crisis?

That question is not necessarily an easy question. And oftentimes the leadership assessments don’t give a truly satisfying result. That’s why the following story could be of service for your leadership growth in these trying times of crisis.

“There once was a king and queen couple. They were revered by the people they reigned. But the land got invaded. And the time to step up their game had come.

Before this day though, things seemed to be easy. It was all about letting the people do their thing within the confines of a safe and well-ruled land. Everyone felt at home and on purpose. Life was good. And even the sky didn’t look like a limit to any of them.

Through securing the ways of freedom, trade and development, they had thus accomplished a great many things. Everyone received profits in different shapes and forms. And happiness and prosperity were as normal as the clean air they could breathe and the clear water they could drink, every day.

Until that moment came…

The invasion of dark forces and destructive patterns took a hold on their world. Freedom began to become a far off illusion. Trade got stalled and stuff got stolen. Developments were reversed and all outlooks for growth got destroyed.

Indeed it were trying times of crisis.

The couple got together with their most trusted advisors. Those advisors had intelligence and information from the peoples in the field. And the meeting was orchestrated so an invisible but infinitely powerful Benefactor could supply the timely wisdom they needed so much right now.

What came out of that meeting was a new balance of clarity on strengths and weaknesses. The strengths were all aligned with a grander vision previously unseen. The weaknesses were all confined to a balancing polarity, now productive again for a shared way forward as all being equal to the king and queen.

And so the darkness got destroyed by its own destructive forces. And the light shone upon the lands once again galore! Indeed the crisis was overcome. And everyone was led into a form of benevolence that was never seen before.”

What is the moral of this story?

  • You can clearly see that it refers to some actual events. In that respect, it hopefully gives you some hope.
  • You can also see that it refers to powers within each and every one of us. In that respect, it hopefully gives you some deeper understanding for creating and building a better company culture.
  • And you can see that it beholds a promise, something that can be made real through conscious choice. So…

Is it your strength to choose for new inspirational leadership now in these trying times of crisis? Can you indeed balance the weaknesses so they become a productive polarity for something better?

If you also believe in genuine inspiration for doing more good in the world then you’re invited to >>read this letter now<<

What are your strengths and weaknesses when it comes to leadership in trying times of crisis?

Because it is possible. It is doable. And it is time to embody it now.

I hope this story already helps a bit.

Thank you for reading.

Sincerely,

Maurits van Sambeek, MA

Author of >>Omnibenevolence<<

+++++

PS: If you want to talk deeper about the topics and themes of this story then you can >>contact me here on LinkedIn<<

PPS: If you want to receive genuine new inspiration for doing more good in the world then you’re invited to >>read this letter now<<

And you can go even deeper to reach higher forms of inspiration again and again by getting your copy of >>Omnibenevolence<<

 

Categories
Best Practices Entrepreneurship Human Resources Management Negotiations Sales Women In Business

“Use Good Stories How To With More Emotion To Win Negotiations” – Negotiation Tip of the Week

“Good stories evoke emotions. And controlling emotions helps win negotiations.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)         Click here to get the book!

 

“Use Good Stories How To With More Emotion To Win Negotiations”

 

People don’t realize they’re always negotiating.

Whenever negotiators negotiate, they want to win the negotiation. And one way to accomplish a winning negotiation is with stories. But not just any story – one needs good stories.

As you tell your stories, you must use them strategically during negotiations. Plus, they have to be viable; they need to tug on your counterpart’s emotions.

The following insights will allow you to improve your negotiation efforts by using stories. It will also enhance your capabilities to improve your storytelling abilities.

 

Click here to continue!

Use Good Stories How To With More Emotion To Win Negotiations

Remember, you’re always negotiating! 

 

Check out this offer to learn more about negotiating better and reading body language!

 

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585  Once there, double click on the one you would like to hear.

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/   and sign up at the bottom of the page

 

 

 

Categories
Best Practices Entrepreneurship Human Resources Management Negotiations Sales Women In Business

“Use Good Stories How To With More Emotion To Win Negotiations” – Negotiation Tip of the Week

“Good stories evoke emotions. And controlling emotions helps win negotiations.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)         Click here to get the book!

 

“Use Good Stories How To With More Emotion To Win Negotiations”

 

People don’t realize they’re always negotiating.

Whenever negotiators negotiate, they want to win the negotiation. And one way to accomplish a winning negotiation is with stories. But not just any story – one needs good stories.

As you tell your stories, you must use them strategically during negotiations. Plus, they have to be viable; they need to tug on your counterpart’s emotions.

The following insights will allow you to improve your negotiation efforts by using stories. It will also enhance your capabilities to improve your storytelling abilities.

 

Click here to continue!

Use Good Stories How To With More Emotion To Win Negotiations

Remember, you’re always negotiating! 

 

Check out this offer to learn more about negotiating better and reading body language!

 

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585  Once there, double click on the one you would like to hear.

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/   and sign up at the bottom of the page

 

 

 

Categories
Best Practices Entrepreneurship Human Resources Management Negotiations Sales Skills Women In Business

“Powerful Persuasion How To Negotiate Better Using Mind Control” – Negotiation Tip of the Week

You can discover how to become more persuasive in this week’s …

Negotiation Tip of the Week

“Persuasion is the mind’s controller that leads to greater mind control.”  -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

 

 Mind control, persuasion, negotiate better, Negotiation skills, Body Language, Negotiation Tips, Negotiator, Negotiating, Negotiation strategies, negotiation skills training, reading body language, Greg Williams The Master Negotiator & Body Language Expert, Negotiate, Negotiation, The Master Negotiator, Greg Williams The Master Negotiator, Greg Williams, Harvard Business Review, Body Language Expert, Body Language Secrets,

Click here to get the book!

  

“Powerful Persuasion How To Negotiate Better Using Mind Control”

 

People don’t realize they’re always negotiating.

When you negotiate, what thoughts do you have about mind control? To negotiate better, you must exercise persuasion over your negotiation counterpart. And, if you do not control the opposition’s mind, they will control yours.

The following are a few powerful persuasion techniques you can use to control your mind and that of the other negotiator. Being aware of them, and preparing to exercise control beforehand, allows you to negotiate better, achieving better negotiation outcomes.   

Click here to become more persuasive!

 

Remember, you’re always negotiating! 

 

Check out this offer to learn more about negotiating better and reading body language!

 

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585  Once there, double click on the one you would like to hear.

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/   and sign up at the bottom of the page

 

 

 

 

Categories
Best Practices Entrepreneurship Human Resources Management Negotiations Sales Skills Women In Business

“Powerful Persuasion How To Negotiate Better Using Mind Control” – Negotiation Tip of the Week

You can discover how to become more persuasive in this week’s …

Negotiation Tip of the Week

“Persuasion is the mind’s controller that leads to greater mind control.”  -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

 

 Mind control, persuasion, negotiate better, Negotiation skills, Body Language, Negotiation Tips, Negotiator, Negotiating, Negotiation strategies, negotiation skills training, reading body language, Greg Williams The Master Negotiator & Body Language Expert, Negotiate, Negotiation, The Master Negotiator, Greg Williams The Master Negotiator, Greg Williams, Harvard Business Review, Body Language Expert, Body Language Secrets,

Click here to get the book!

  

“Powerful Persuasion How To Negotiate Better Using Mind Control”

 

People don’t realize they’re always negotiating.

When you negotiate, what thoughts do you have about mind control? To negotiate better, you must exercise persuasion over your negotiation counterpart. And, if you do not control the opposition’s mind, they will control yours.

The following are a few powerful persuasion techniques you can use to control your mind and that of the other negotiator. Being aware of them, and preparing to exercise control beforehand, allows you to negotiate better, achieving better negotiation outcomes.   

Click here to become more persuasive!

 

Remember, you’re always negotiating! 

 

Check out this offer to learn more about negotiating better and reading body language!

 

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585  Once there, double click on the one you would like to hear.

 

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

 

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/   and sign up at the bottom of the page

 

 

 

 

Categories
Best Practices Growth Human Resources Management Personal Development

Why Senior Leaders Need a Strong Online Brand NOW

Why Senior Leaders Need a Strong Online Brand NOW –

and Why It’s In their Company’s Best Interest to See That They Get One

As a consequence of the COVID pandemic, the world of work has been turned upside down. Given the necessity of working from home, an unprecedented number of talented employees have become disaffected and disengaged from their companies. They are leaving in massive numbers, or contemplating leaving within the year, in a phenomenon dubbed the Great Resignation. In the hiring and retention process, job candidates and employees now have the upper hand.

Generally, talented people who are contemplating change are not interested in settling for just any position that will provide them a paycheck. They already have that. Instead, they are looking to work for leaders who have a passion for what they do. They are looking for leaders who elevate their direct reports, who help them to grow and advance in their careers, and who mentor and coach them. And of course, they are looking for great leaders at great companies.

You may already be that passionate kind of leader – and if so, bravo! But unless your online presence shows that, no one outside your immediate circle will know. If you have only a skeletal LinkedIn profile, the talent you seek to hire will be unimpressed rather than attracted to you, and will look elsewhere.

In the past, your company may have considered that improvements to a leader’s LinkedIn profile were an indicator that they were about to depart. But NOW, astute corporate leaders recognize that a leader’s great online presence is a company asset. Here’s why:

  • One of the primary ways candidates vet a company and an open position (remember they have the upper hand, now) is by looking at the company’s leadership online on LinkedIn.
  • They’ll be scrutinizing leaders’ ABOUT sections looking for clues about how they lead, the principles that guide them, and their areas of passion. They will be trying to size up the leaders to determine if they would enjoy working for them. They’ll be looking for leaders who are authentic and transparent. A two-sentence synopsis won’t do.
  • They’ll look to leaders’ EXPERIENCE sections to see about what accomplishments they’ve listed and how they talk about them. For example, does the leader acknowledge their team or take full credit for accomplishments that obviously were not an individual effort?
  • They’ll look at leaders’ HONORS and AWARDS section as an indicator of how the company recognizes its existing talent.
  • They’ll be hunting for leaders’ VOLUNTEER activities. They want to know that leaders in the company have a life of meaning outside the company, and that they give back to the community. They’ll want to see that leaders are making time for family and volunteering.

How does knowing these things about how available talent evaluates leaders’ profiles help you?

If you are a C-Suite executive, use the bullet points above to audit your own LinkedIn profile. Does your profile provide the kind of information job candidates are looking for? Is your profile a talent magnet, or is it, because of its sparseness, the kind of profile that might it actually repel the talent considering your company? Next, take a look at the profiles of the other members of your company’s leadership team. If your company’s leaders are solid but their LinkedIn profiles don’t reflect that, LinkedIn makeovers are in order. Make them available at company expense.

Remember, the talent your company wants to hire is evaluating your company’s desirability based on what they read on your leaders’ LinkedIn profiles. Make your leaders’ profiles a company asset.

 

speaker holding microphoneFrom Fortune 500 companies to Silicon Valley start-ups, clients around the country have passed initial muster, raised capital, and bought or sold what they wanted to buy or sell by using LinkedIn to their best advantage. If you are a C-suite executive or senior leader, I can make this easy for you. Before a customer or M&A team examines your team’s LinkedIn profiles, based on my knowledge of how LinkedIn works and how people respond to what they see there, I can ensure everything is ready and your profiles convey exactly the message and impression you’re aiming for.

Over the past ten years, I’ve helped countless C-level clients and senior executives use LinkedIn to frame conversations, impress suitors and customers, and introduce themselves before their first conversation takes place.

book cover
To order an author-signed book, see: https://carolkaemmerer.com/books

Along the way, I wrote the award-winning book, LinkedIn for the Savvy Executive-2nd Edition. It’s received BookAuthority’s “Best LinkedIn Books of All Time” award, and is a featured selection of the C-Suite Book Club. For your author-inscribed and signed book or quantity discounts, order at: https://carolkaemmerer.com/books

Let me help you use this essential business tool effectively. Contact me through my website: www.carolkaemmerer.com or profile: www.linkedin.com/in/carolkaemmerer. 

Book me to speak either virtually or in person on the topic of personal branding via LinkedIn. I am a member of the National Speakers Association, a Certified Virtual Presenter, and an Advisor to the C-Suite Network.

For DIY instruction on improving your LinkedIn profile, register for my self-paced, online course: How to be Found on LinkedIn: Key Strategies for Attracting Ideal-for-You Opportunities, https://carolkaemmerer.com/onlinecourse

To receive my monthly articles in your email inbox, sign up for my monthly emailing here.

 

Other Articles by Carol Kaemmerer

7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile

What is a Personal Brand – And How Can You Take Charge of Yours?

Twelve Changes You Can Make in About an Hour to Improve Your LinkedIn Profile

Why Is My LinkedIn Profile Getting So Few Views?

How Can LinkedIn Be Part of Your Company’s Strategy for Responding to the Great Resignation?

Is Your LinkedIn Profile Missing the Mark?

Comfortable in Your Job? Uncomfortable Life Lessons to Safeguard Your Career

How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Why Are You Playing Small on LinkedIn?

If You’re Not “Writing to the Margins” on LinkedIn, You’re Missing Out

Don’t Be Hooked Through a Big Phish: Recognize and Avoid Phishing Scams on LinkedIn:

A Small Omission That Undermines Your Credibility on LinkedIn

Tell Me More…” — On LinkedIn

What is Your Poor LinkedIn Profile Costing You?

C-Suite Executives: Stop Hiding Online

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WATCH: Bill Gates is Buying Up American Farmland. Here’s Why You Should Too…

Did you know that Bill Gates owns more land than the entire city of New York? It’s true and more specifically its almost all farmland.

In 2020 Gates raised eyebrows when it was announced that year he had become America’s biggest owner of farmland consisting of 269,000 acres.

For the last 10 years Bill Gate’s money manager, Michael Larson has been making massive land acquisitions across 19 states.

But why?

Why the Hell is Bill Gates Buying US Farmland?

Speculations are aplenty and there are many conspiracies. But here is an explanation from investment expert Codie Sanchez that explains why. It’s lucrative investment.

First, he’s the biggest owner of one of the most valuable limited resources in North America.

The returns on US Farmland have averaged 11.5% annually since 1990, with consistently low volatility and a near zero correlation with the stock market (according to the U.S. Farmland)

Second, the demand for food is skyrocketing. The USDA and the UN estimate the demand for food will rise by 70% to 100% in the next 30 years.  What industry can beat that demand trend?

Third, Owning farmland enables you to qualify for tax grants and credits.

Watch the video to get the full explanation from Codie on the business of farming. Plus a quick overview of the crazy Bill Gates conspiracies associated with the topic…

 

WATCH:

About Codie Sanchez:

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and adviser, to now Founder at Contrarian Thinking and Cofounder of Unconventional Acquisitions.

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.

For more information visit tylerhayzlett.com

Categories
Best Practices Culture Growth Health and Wellness Women In Business

Dear Katherine: My Son Shuts Down After School

Dear Katherine,

When I pick my son up from school, he seems to shut down completely. I ask him about his day, and he gives me one-word answers or responds, “I don’t know,” to my questions. 

He’s definitely prone to anxiety, but I’m worried about how down he seems when he gets home. 

How can I get him to open up? 

Sincerely,

Feeling Bummed

Feeling Bummed,

I’m sorry to hear that your son seems so down when he gets home from school. I think I can help.

Generally speaking, there are three options for confronting undesirable behavior in children:

Option #1: Change your child’s behavior. Most parents start here. Attempting to change a kid’s behavior may seem like the most direct response, but it isn’t easy, and the changes won’t happen overnight.

Option #2: Change your own behavior. Adjusting your own behavior is easier because you have full control of your actions. Who among us doesn’t have things they could change to elicit different reactions from people?

Option #3: Change the environment. Believe it or not, this third option is the simplest and most effective course of action. Ask yourself how you might adjust the environment to impact your child’s behavior.

I recommend starting with Option #3. Here’s my parenting tip for you, Feeling Bummed:

Bring a nutritious snack along when you pick up your child from school and try to make sure he eats it as soon as you get in the car. This small action could yield significant results. Let’s unpack why.

Pexels Darina Belonogova 7208663 1

Children burn glucose much faster than adults. The brain needs glucose to process information and carry out tasks. You mentioned that your son has anxiety, so it stands to reason that he’s probably burning more glucose than a non-anxious child because of all the mental work he puts in to make it through the day.

Most kids are hungry by the end of the school day, which can deplete their mental bandwidth. Providing carrots, apple slices, or cheese and crackers at pickup can make a world of difference in your parent-child communication.

Once you give him his snack, hold off on asking any questions for a solid 10 minutes to let his brain absorb those nutrients. In the meantime, prime him for a positive interaction by telling him that you missed him during the day, you’re happy to be spending time with him now, and you love him.

If bringing him a snack doesn’t work, try out other environmental adjustments until you crack the code. Maybe your son doesn’t like to talk when he’s in the car. Perhaps he needs a good 30 minutes to decompress before he’s ready to engage with you.

Keep in mind that children are outer-directed all day long and have no opportunities to exercise their autonomy needs at school. Getting in that car or finally landing at home is their first chance to choose space, quiet, and self-direction.

The sooner you start experimenting, the faster you can expect your parenting win. I’m rooting for you!

Love and Blessings,

Katherine

P.S. Have you heard my latest podcast with Women Road Warriors? I loved speaking about How to Communicate with Your Kids & Teens Without Losing Your Mind with Shelley Johnson and Kathy Tuccaro! Listen here!

Categories
Best Practices Entrepreneurship Leadership Marketing Personal Development

Adjusting To The New Normal

The past several months leading up to and into 2022 I have been concentrating a great deal of effort preparing my clients and prospects for the New Normal ushered in by the COVID Pandemic. By now I believe that as business owners we can all agree that the old way of doing business has given way to a whole new way that involves:

  • Less personal customer/prospect interaction
  • Streamlined/reduced resources and personnel
  • Increases reliance on technology interfaces, and
  • New means of communicating and connecting

What amazes me is that with all these changes there has also been a growing sense of productivity, focus, and community around family and friends. So, the dilemma is ‘How do we capitalize on the New Normal moving forward as we strive to grow and scale our businesses or careers?’ I have included 5 tips to help weed out the confusion and uncertainty brought about by the changes that have taken place and how to Take Back Control.

Stop listening to all the chatter

The first step in gaining the upper hand in your own life and business is to stop listening to what everyone else is saying. The Pandemic has introduced so-called ‘experts’ introducing shock and awe into an already frightening situation. As responsible individuals, we can choose how we react to what is happening around us and whether we let it govern us or we can take back control.

Take stock of the impact

The Pandemic has really had on us personally. Weigh the Pros and Cons. What seems to be a mess and negatively impacting our lives may also be introducing something that was lost a long time ago. I am constantly hearing stories about how families are reconnecting, workers realizing that chasing the brass ring was taking away from what was important in their lives. I for one have realized that by being confined and working from my home, my productivity has increased three-fold. I no longer am putting 100+ miles a day on my car, ultimately saving time, gas, and maintenance on my car.

Take advantage of looser time restraints 

The Pandemic has introduced a new way of working, allowing more flexibility to spend as ‘ME’ time. Don’t be afraid to take an hour or two here or there during the workweek for downtime. Take a walk around the block, take the kids to the zoo, or spend some quality time with your ‘better’ half. Not being tied to an office 8-9 hours a day, allows you the freedom of flexibility.

Set up a dedicated space for work at home

Although the Pandemic has ushered in some positive advantages, these can easily be squashed when there is not a dedicated work/home life separation. Working from home can make it difficult to shut down, blurring the lines between work and family. Whether growing your own business or working at home in a remote position, you need to be disciplined enough to know when to close the door at work every day.

Pay close attention to trend changes

Now is not the time to become complacent thinking that THIS is the NEW Normal. Things are far from over when it comes to the impact of COVID. We will continue to see new and improved changes in technology, communications, operational management, streamlined systems, and much more as we maneuver the new normal way of working. To succeed in this changing environment it is more important than ever for you to remain apprised of the changes coming down the pike.

2022 will be a year of discovery and restructuring as we Take Back Control of our lives both personally and professionally. MarketAtomy is offering a 5-Day challenge February 21st – 25th “Taking Back Control in 2022” exploring trend changes impacting business growth moving forward. To register go to https://bpchallenge.teawithchris.com/

MarketAtomy, LLC is a growth development-learning environment for small and medium business owners with one goal in mind…to empower them with the tools and knowledge needed to build their business on a rock-solid foundation. Through foresight and fortitude, entrepreneurial dreams become a reality. For more information, please visit marketatomy.com. Visit MarketAtomy.Academy to find out about the only Learning Management System developed for early-stage business growth.

Categories
Best Practices Marketing Personal Development

7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile

7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile

Do you dread having potential business suitors, partners, customers – and the talent you hope to hire – probe your LinkedIn profile? Are you uncomfortable because you know your profile doesn’t represent you effectively? A great LinkedIn profile introduces you well, and starts to convey the message and impression you’re shooting for even before your first conversation takes place. If your profile is not doesn’t do this, give yourself some self-love to elevate it. I’ve outlined 7 ways below – so you can love your online brand.

Before a customer or M&A team probes your team’s LinkedIn profiles, I ensure everything is ready, and your profiles convey exactly the message and impression you’re aiming for.

Be authentically YOU.

As I mentioned in last month’s article, expressing your personal brand in words is difficult, but it is a challenge worth tackling. Think about who you serve, the problems you help them solve, and the results of your work. In your About section, tell us about your business purpose, principles, and passion. The more deeply you share, the more effectively you set the stage for people to know, like, and trust you.

Create a headline that differentiates you.

LinkedIn auto-fills your headline with your current position title and company, but they also provide 220 characters for customization. Consider how you add value and write the phrases that will let us know.

Update your headshot.

If your headshot is already stellar AND you still look like the person in the picture, there’s no need to update. But if the image isn’t the best, love yourself enough to find the best headshot photographer in your area and make an appointment. Chapter 3 in my book provides a checklist to help you evaluate whether you need a new headshot and information about how to source your ideal headshot photographer.

Create a customized banner image.

The graphic behind your headshot is called the banner; the default banner provided by LinkedIn is an uninspiring gray/green graphic. Customizing it can bring your personal brand to life. Perhaps your company’s marketing communications team already has some company-accepted banner images using your company’s logo. Or, refer to the headline you created and consider how some of your personal brand attributes might translate visually. The free sources of images I love to access for my clients are stocksnap.io and www.unsplash.com. Also, you can add text to any visual using www.canva.com.

Write to the margins.

An important driver of LinkedIn’s search algorithm is the number of times your profile uses the keyword someone is using in their search. If you write a two-sentence About section or include minimal text under each of your job experiences, you cannot possibly rank as well as someone who takes LinkedIn’s character limits for each section to heart. For example, the About section is 2,600 characters (about 5 paragraphs) and for each job position, the limit is 2,000 characters. The more you write, the more you will naturally use keywords related to your personal brand. For a more complete discussion on how to write effectively for the two audiences (bots and people) on your LinkedIn profile, see my article Tell Me More – on LinkedIn.

Customize your URL.

As I mentioned in my December article, the URL assigned to you by LinkedIn ends with a long string of random numbers and letters that are hard for you (and others) to memorize or type. You should create your own URL, because using the default URL signals that you are not in the know. A default URL doesn’t fit nicely on a business card or your signature block on your email and it is cumbersome when you have to look it up to post it in the Zoom chat. This is an easy fix: to the right of your profile, you’ll find the link called Edit Public Profile and URL. Click on it, and you can create your own URL.

 

Up-level your Skills section.

Make sure that the first three skills listed in your Skills section are your most important skills. If they are not, demote the skills currently listed in the top three slots by clicking the pushpin icons and add the pushpin icons to your three most important skills. For a more complete explanation of why that is important and how to up-level the skills listed in this important LinkedIn section, see my article: Have You Missed the Step that Gives Your LinkedIn Skills POWER?

When your online brand represents you well, you’ll love your LinkedIn profile. A profile that is working optimally will bring ideal-for-you opportunities right to your door.

 

 

 

From Fortune 500 companies to Silicon Valley start-ups, clients around the country have passed initial muster, raised capital, and bought or sold what they wanted to buy or sell by using LinkedIn to their best advantage. If you are a C-suite executive or senior leader, I can make this easy for you. Before a customer or M&A team examines your team’s LinkedIn profiles, based on my knowledge of how LinkedIn works and how people respond to what they see there, I can ensure everything is ready and your profiles convey exactly the message and impression you’re aiming for.

Over the past ten years, I’ve helped countless C-level clients and senior executives use LinkedIn to frame conversations, impress suitors and customers, and introduce themselves before their first conversation takes place. Along the way, I wrote the award-winning book, LinkedIn for the Savvy Executive-2nd Edition. It’s received BookAuthority’s “Best LinkedIn Books of All Time” award, and is a featured selection of the C-Suite Book Club.

Let me help you use this essential business tool effectively. Contact me through my website: www.carolkaemmerer.com or profile: www.linkedin.com/in/carolkaemmerer. 

Carol KaemmererBook me to speak either virtually or in person on the topic of personal branding via LinkedIn. I am a member of the National Speakers Association, a Certified Virtual Presenter, and an Advisor to the C-Suite Network.

Promote Your Brand with Authenticity, Tact and Power

book cover
To order an author-signed book, see: https://carolk.yourfeaturedauthor.com/

My book Second Edition: LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power is available through online booksellers. For your author-inscribed and signed book or quantity discounts, order at: https://carolkaemmerer.com/books

For DIY instruction on improving your LinkedIn profile, register for my self-paced, online course: How to be Found on LinkedIn: Key Strategies for Attracting Ideal-for-You Opportunities, https://carolkaemmerer.com/onlinecourse

To receive my monthly articles in your email inbox, sign up for my monthly emailing here.

 

Other Articles by Carol Kaemmerer

 

What is a Personal Brand – And How Can You Take Charge of Yours?

Twelve Changes You Can Make in About an Hour to Improve Your LinkedIn Profile

Why Is My LinkedIn Profile Getting So Few Views?

How Can LinkedIn Be Part of Your Company’s Strategy for Responding to the Great Resignation?

Is Your LinkedIn Profile Missing the Mark?

Comfortable in Your Job? Uncomfortable Life Lessons to Safeguard Your Career

How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Why Are You Playing Small on LinkedIn?

If You’re Not “Writing to the Margins” on LinkedIn, You’re Missing Out

Don’t Be Hooked Through a Big Phish: Recognize and Avoid Phishing Scams on LinkedIn:

A Small Omission That Undermines Your Credibility on LinkedIn

Tell Me More…” — On LinkedIn

What is Your Poor LinkedIn Profile Costing You?

C-Suite Executives: Stop Hiding Online