C-Suite Network™

Menu
Search
Close this search box.

Category: Sales

Categories
Investing Personal Development Sales

Why I Hate the Term “Value Messaging”.

I’ve read the term “value messaging” a lot lately, and it disturbs me.  It’s growing in popularity. Even my own company, CSO Insights, uses it to describe how to communicate value to a prospect.

CEB promotes a combination of commercial Insights (customer value, level of “customer specificity” varies) and helping prospects facilitate their buying journey (decision process value) as characteristics of high-performing sales teams.

RAIN Group extolls value-oriented selling as by far the most effective. They have data that shows that a value-driven sales culture is higher performing, lower turnover, more rewarding, and has happier customers than average sales forces.

All of these experts aren’t wrong, the “M-word” just means the wrong thing to too many people. We all agree that focusing on value is what top-performing sales organizations do.  I just find that particular term misleading.

“Messaging” probably isn’t the right word.

The word “messaging” can mislead people. Most dictionaries define “messaging” as unidirectional (although sometimes back-and-forth serial “telling”) communication methods over electronic media. That’s clearly not what the experts above mean; I imagine that they are attempting to broaden the dictionary definition to include in-person delivery.

Even if we remove electronic medium from the definition, the “unidirectional” part is what bothers me. Broadening it to mean ”formulating a communication for impact” still carries a “telling” flavor.  What many people mis-hear, or mis-define it as:  mass messaging, standardized messaging, scripted messaging.  That kind of communication is not how customer-perceived value (there is no other kind of value than “customer perceived”, of course) is best created.  The word “messaging” can ever evolve beyond that unidirectional message flow.

Worse, there are too many people in the world ready to believe that there is such a thing as a magic pitch, a magic script, that will cause the heavens to open up and rain revenue. Most harmfully, some of these people are senior level executives with little exposure to selling, who think that sales is some (“hire the right person and pray”) black box.  The word “messaging” doesn’t free these people from that misperception.

One part of “messaging” I do like is the intentionality that should precede sending an electronic message. We should retain a sense of intentionality and thoughtful message crafting before delivery, jettisoning the unidirectional baggage that the word also carries.

The term “value” in the phrase should bring us all back on track.

Value means the desirability of a perceived outcome from a course of action (such as a purchase). Value only exists in the mind of a customer. While some portion of value may be common to all customers, full value (the desirability of all achieved outcomes) to a prospect is highly individualized.  Value is personal.  If the prospect does not understand full value, they may buy, but will do so without fully-formed preference, probably not at an optimal price, and almost certainly more vulnerable to a competitor’s discounting behavior.

How can you script or standardize communication about something so individual and personal as value? Especially in complex/consensus business-to-business selling?  When you communicate a high level, extremely predictable (and easy to compete with) value on a standardized/canned basis, world-class selling requires more…much more.

“Value dialogue” is what great sellers and sales organizations do. Not deft messaging.  

Value creation in the B2B world involves dialogue, empathy for a customer, deep listening, and business acumen.

Dialogue is uncovering, developing, and expanding value. Both parties are listening and responding to one another. This is the human art of creating shared meaning.  “Messaging” can create a reason to have dialogue…perhaps even some high-level generic value, but will never result in the prospective buyer realizing full, personal value.

Empathy is placing yourself in the customer’s position.It is the foundation for true dialogue. I’m not sure this is trainable, but it can be uncovered in a (pre-hire?) assessment, and developed further.

Deep listening is what separates serial back-and-forth messaging from true dialogue. This is trainable, assuming a minimum level of customer empathy.

Business acumen helps a seller refine empathy into dialogue about value. You can’t “know thy customer’s business” without knowing about business. Business acumen is 100% a training issue.

CEBs “commercial insights” require sellers to be expert in their customer’s business.  Half of all “Challenger” sellers provide those commercial insights via unidirectional messaging, without empathy and dialogue, and end up being a company’s lowest sales performers.  Without business acumen, those commercial insights are little more than marketing messages – sellers must personalize any insights to each prospect.

Research by CSO Insights and many others indicates that, while many customers bring sellers later in their buying journey than ever before, in after extensive self-education, that they welcome one particular kind of seller earlier: one who can provide perspective:  applying their domain solution expertise to a customer’s unique organizational and business challenges.  This requires dialogue, not messaging.

Don’t be misdirected

Language matters. Unidirectional statements are a far cry from value creation dialogue.  Dialogue isn’t “messaging”, at least by any current English definition of the word.

I work with sales organizations to have great purposeful dialogue.  With intention and empathy.  I can also raise your sales organization’s business acumen.

Are you wrestling with how to improve sales performance, and does any of this resonate with you?  It was a unidirectional message, so I don’t expect magic results. I’m actually interested in hearing your individual story, to see if I can provide another set of eyes on your situation, whether we end up working together or not.  Contact me if you’d like to have a dialogue.

To your success!

Categories
Best Practices Entrepreneurship Investing Management Marketing Negotiations Sales Skills Women In Business

What Power Source Is Being Used to Scare You?

“The only time you should be afraid of power is when you give it to someone you don’t trust.” -Greg Williams, The Master Negotiator & Body Language Expert

“They don’t care that I’ve lost my job. All they want is their money!” Those were the heavy words of a tear-faced man recounting his unenviable position to someone from whom he was seeking a loan.

Are you being scared by someone? Do you recognize their source of power as positional or situational? The way you confront someone should be based on their power source and how they’re using it.

Those possessing positional power, as an example your boss, will only be able to maintain that power while you’re in their domain. The boss may use as a scare tactic the threat of termination if you don’t achieve his goals, which will threaten your well-being and sense of security.

With situational power, the holder only has sway as long as the situation that gave him his power exists. Once the situation has abated so too does his power. Thus, an automobile mechanic only has power over you until your vehicle is repaired. It’s during that tenure that he has the opportunity to scare you. That might be in the form of telling you something dire has occurred with your vehicle that will require ‘x’ amount of money to repair. The more dependent you are on him repairing the vehicle, the more power you give him to scare you in the interim.

While positional power can possess some of the same characteristics as situational power, situational power will tend not to last as long as positional power.

Positional Power

When efforts are made to scare you through positional power, an ounce of prevention is worth a pound of cure. That means, don’t be an easy target. Position yourself as someone that’s savvy and someone that will extract a toll if someone picks on you.

Situational Power

We’ve all been caught in a moment of despair. The way you present yourself at that moment will be the factor that signals how others should deal with you. Thus, with the mechanic, it would not behoove you to discuss the important meeting you have in a few days for which you’ll need your vehicle. If you give him such insights, you’re only placing yourself in a more vulnerable position.

Keep in mind that sometimes people will use scare tactics to manipulate you. Their degree of success will lie in how you present yourself and how you rebuff their efforts. The better prepared you are to recognize their source of power, the better you’ll be prepared to combat their power source … and everything will be right with the world.

What does this have to do with negotiations? 

Negotiations are all about power. It’s the perception of power that determines how one acts in a negotiation. Therefore, negotiators use different techniques to shape the perception of their power depending on the circumstances (e.g. scarcity/abundance, loss/gain, fear/safety, etc.)

If you become adept at identifying power sources, how it’s used, and how long it might last, you can position yourself to thwart it at your chosen point in a negotiation. You will be the one in the power position, using the trapdoor of hidden knowledge to scare others.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#powersource #YourPerspective #NegotiatingWithABully #Power #Perception #EmotionalControl #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #Psychology #Perception #ControlLife #Control #leadership #HowToImproveYourself

Categories
Best Practices Entrepreneurship Investing Management Marketing Negotiations Sales Skills Women In Business

Do You Know How To Better Control Negotiations?

“Control is something that everyone seeks in life. Achieve greater control by knowing how and what to control.” -Greg Williams, The Master Negotiator & Body Language Expert

“I’m not sure who was being manipulated, us or the opposing negotiators. They seemed to be negotiating by a hidden power source. Over the 3-week course of the negotiation, they constantly took exception with the positions they adopted. Something kept making them change their position!” Those were the words of an overly befuddled negotiator as he lamented about the tactics the opposing negotiation team employed.

In every negotiation, there are four factors that you should be aware of. Those factors have a profound impact on the flow and outcome of the negotiation. Thus, if you’re aware of how and when to use them, you’ll have better control of the #negotiation. Those factors are money, power, ego, and control.

Money

Some people are motivated by money for its purchasing value. Others use it as a way to keep score (i.e. point the direction of their success, up or down). In either case, the outcome of the negotiation may hinge on the perception one has of how much he gained, compared to how much you got and/or he left you with.

If you’re engaged in a negotiation with someone of this mindset, realize that money is the source through which he’ll evaluate the negotiation’s outcome. To combat this mindset, speak in terms of money per how he’ll lose opportunities if he doesn’t accept your offers. You can also use scarcity (i.e. the offer will only last a short time) to motivate him to take action sooner versus later. Keep in mind that you may possess something more valuable to him than money.

Power

Everyone wants the semblance of power. You need to know their sense of power in order to understand what source(s) might stimulate them to action (i.e. why they want it, what they’ll do with it, how it will make them feel).

Once you understand their sense and source(s) of power, you’ll have greater insight as to how to advantage it. Addressing it may be in the form of allowing the other negotiator to think he has power, based on the demeanor you project (i.e. someone that’s non-confrontational, go along to get along).

Ego

Everyone has an ego. In some negotiations, it may behoove you to deny the recognition of someone’s prestige, accomplishments, or whatever recognition sought from you by the other negotiator. The lack of recognition, related to one’s achievements, can be a powerful strategy to employ. You can withhold or extend acclamations until he acclimates to your position.

You can use praise for this purpose. You’d stroke his ego, when appropriate, to keep him aligned with the outcome you seek. Vary the degree of stroking based on the intent and outcome sought! In either case, make him feel that he’s earned what you grant him.

Control

Control is a human factor that determines how safe or unsafe someone feels. Like the other factors mentioned, control is perceptional. Thus, if you think you have or don’t have it, you’re right.

To create the façade of the other negotiator having control in the negotiation, make concessions that may appear to be to your detriment; red herrings can be used for this purpose. In some cases, granting control at the appropriate time can be a way to control the negotiation. Before granting it, know it’s perceived value.

When you utilize the four factors mentioned above in your negotiations, you’ll be better positioned to use those factors to your benefit. Doing so will allow you to maximize your negotiation efforts … and everything will be right with the world.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#control #negotiatingwithabully #bully #bullies #bullying #uncoversecrets #hiddensecrets #Negotiation #Personal Development #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology

Categories
Best Practices Entrepreneurship Human Resources Investing Management Marketing Negotiations News and Politics Sales Women In Business

Who’s Shaping Your Perspective?

“Your thought process is shaped by the filter through which you view life. To better understand it, understand who controls the lens through which your thought process is filtered.” -Greg Williams, The Master Negotiator & Body Language Expert

Do you really know what shapes your opinions and perspectives?

Most people don’t like to be told how to think. They want to maintain their independence and being told what to think infringes upon that. Nevertheless, most people don’t realize that they’re being primed to think a particular way, based on who and what they allow to become part of their thinking process.

No one has to tell you how to think in order to influence your thought process. Instead, all they have to do is tell you what to think about. Once you accept their premises, they’ve begun to steer your thought process towards one direction versus another. That’s the reason why you should be mindful of where your information comes from. Those sources have their own bent on what reality is. As they pass their perspectives to you, they’re also passing on the perspectives of how you should think about a situation.

In order to be more open-minded in your thought process, be more open-minded about the sources from which you gather information. You’ll be able to have an open mind by listening to the perspectives of others from a pro and con point of view. Once you do that, you’ll be better informed and able to understand any point of view from a more concise outlook.

People will always attempt to sway your thoughts to those that appeal to theirs. There’s nothing unnatural about that. It’s a form of validation per the way they think.

The point is, always maintain an open mind by being willing to listen to opinions that might differ from yours. The value of doing so will come in the form of your mind becoming more expanded. That will allow you to expand your thought processes even more, which in turn will allow you to understand the perspective of others better … and everything will be right with the world.

What does this have to do with negotiations? 

When negotiating, you must keep an open mind about how you’re thinking. In order to negotiate more effectively, you need to understand the thought process of the other negotiator too, and how she came to have that mindset; you can influence her mindset by what you suggest she think about. Once you have the insight by which she thinks, you’ll have a better understanding of why she adopts the stances she takes and why she makes the offers that she extends. The added benefit will be in being able to understand her better. At a minimum, that should allow you to have more empathy for her and her position. If you can get her to reciprocate, both of you will be able to engage in the negotiation from a more civil and open process. A silent benefit of that will be a less stressful negotiation, and when it comes to a negotiation, the more stress you can remove from it, the easier the negotiation becomes.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#YourPerspective #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #Psychology #Perception #ControlLife #Control #leadership #HowToImproveyourself #Achievement

 

 

Categories
Best Practices Entrepreneurship Investing Management Marketing Negotiations Sales Skills Women In Business

7 Characteristics of a Bully and Why You Should Care

“In order to deal with a bully, you must know what one looks like.” -Greg Williams, The Master Negotiator & Body Language Expert

“He will lie to your face, and not give a damn if you know he’s lying!” Those were the exasperated words of one member on the same negotiation team to another.

Do you know anyone that possesses the following 7 characteristics? If so, they just might be a bully.

When involved in #negotiations with someone that’s overly aggressive or someone that’s an outright bully, you should take note of the following characteristics to identify who he is.

1. Bullies tend to be egocentric. They have to be the center of attention in order to satisfy their need to appear superior to others. Thus, they will belittle, demean, and put others down to maintain the appearance of their superiority.

2. Observe a bully’s associates. Bullies tend to bring like-minded people that are weaker and like himself into his fold; he uses the former as foils in the plots he perpetrates against others. The caveat being, the bully needs to be the leader and will only allow those in his immediate sphere that will subjugate themselves to him. Therefore, be mindful of the fact that unknowingly you’re also negotiating with his minions when you’re negotiating with him.

3. Bullies alter facts to make them fit the situation. Doing so is his attempt to psychologically arrest the logical thought process of others, in an attempt to bend their outlook to his will and perspective. When negotiating with him, be selective about the points you choose to address and be mindful of the retorts you offer to refute him. Facts may be viewed as demonic objects that cause you to lose sway with him.

4. Loyalty between a bully and his associates is good as long as there are no threats in his camp. Once threats occur, loyalty loses its two-way appeal; the appeal is revealed as nothing more then a tool he employs to trick others into following him. He will throw supporters under the bus and find blame with them to account for his short-comings!

5. A bully seeks constant praise from others because that feeds his ego and his need for self-aggrandizement. It serves as validation that he’s superior to others. Therefore, seek ways to praise a bully in a negotiation. That will endear you to him. Just make sure not to fall into his attempts to pull you closer to his views than is necessary.

6. Bullies lie incessantly because their view has to be the predominant one. Thus, they attempt to alter the outlook of others to make others conform to their perspective. This action of the bully is very dangerous because one never really knows what to believe when a bully speaks.

7. The only way a bully can rise to his perch is to do so by keeping others under the spell that he casts. Once he loses any appeal that makes others bow to him, he can become more aggressive in his attempts to reacquire the power he’s lost. That’s when he’s most dangerous. During such times, he may engage in activities that are very far outside the realm of rationality.

Dealing with bullies is always a dicey proposition. Being oblivious to his characteristics can lead to a stressful negotiation, one in which you may lose before you realize what has occurred. If you use the 7 traits above to identify with whom you’re dealing, you’ll have an idea of what you’re up against. From there, you can be on guard as to how you engage him in the negotiation … and everything will be right with the world.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#negotiatingwithabully #bully #bullies #bullying #uncoversecrets #hiddensecrets #Negotiation #Personal Development #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology

Categories
Best Practices Culture Entrepreneurship Human Resources Investing Management Marketing Negotiations News and Politics Sales Skills Women In Business

Are You Being Hurt by the Perception of Power?

“Power is perceptional and fluid. As it shifts, it’s strengthened or diluted. Know the direction of its flow when making decisions.” -Greg Williams, The Master Negotiator & Body Language Expert

Always recognize when you’re in a state of euphoria and control your actions appropriately.

“He was great! I feel energized! Now, I believe I can accomplish all of my goals. That’s why I bought his $4,999 Super Deluxe Program!”

Such were the words of a young man in his late 20s. He had just attended a seminar where he was pumped up, while unknowingly his wallet was being deflated. In a few short months, he’d come to regret spending his money on that Deluxe Program. By then he’d be jobless and unable to pay his rent.

How are you victimized by the influence of perceived power? To what degree are you mentally manipulated by it?

When you sense power, it can be like an aphrodisiac. It stirs up arousal deeply in your soul. It releases endorphins within you and makes you momentarily feel like you rule the world. Yeah, it’s a good feeling! The problem or challenge that you might consider is, what form of manipulation are you under when you’re having such sensations and what will be the cost that you pay later?

When you’re in the heat of the moment, pumped up by the environment you’re in, realize what’s happening to you. You’re in a state of euphoria. While in that state your normal mode of rationalization is hijacked. You see yourself, and you become something that’s bigger than normal; you become and feel invincible.

The reason it’s so important to recognize when you find yourself in such a state is due to the actions you might commit while in that mindset. First, it’s a feeling of being on a natural high, which you want to maintain psychologically. That means you’ll engage in behaviors to sustain that feeling. You’ll even engage in behaviors that may later prove to be to your detriment. Then, when it’s time to pay the piper, you may experience insufficient funds to do so.

No matter what environment you’re in, always aspire to maintain self-control. That means, control your emotions and don’t let your emotions control you, or your actions. Doing so will allow you to maintain greater control of your life … and everything will be right with the world.

What does this have to do with negotiations? 

In a negotiation, one ploy that negotiators use is an offer that appears to be too good. At first, you may be skeptical of it and upon deeper examination adopt the adage of, one should not look a gift horse in the mouth (i.e. accept it for what it is and be thankful). Some negotiators will even disguise this ‘gift’ as a mistake they made that turns out to be to your benefit. The purpose of the ‘gift offering’ is to get you into a state of euphoria so you disconnect your normal reasoning process.

Suffice it to say, the more aware you are of controlling your emotions in a negotiation, the sharper will be your decision-making process. You’ll be less likely manipulated by the misperception of perceived power, which means you’ll be less likely to be victimized by it.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#NegotiatingWithABully #Power #Perception #EmotionalControl #Relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #Psychology #Perception #ControlLife #Control #leadership #HowToImproveYourself #Achievement

Categories
Best Practices Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

How to Use ‘Even-If’ to Win Hard Negotiations

“Even if you’re right about being wrong, you’re right. There’s power in the use of the ‘even-if’ proposition.” -Greg Williams, The Master Negotiator & Body Language Expert

To what degree do you seek creative solutions when involved in hard-nosed negotiations? Such negotiations can be extremely demanding and fraught with stress. When coupled with someone that’s a hard-type negotiator (i.e. a negotiator that either has a zero-sum perspective of the negotiation or someone that thrives on being obstinate in a negotiation), you can find yourself making unplanned concessions if you’re not mindful of what you’re doing.

One way to employ a creative solution when involved in a hard negotiation, is to use the ‘even-if’ strategy. It can quicken the pace on the path to a successful negotiation outcome. While it can be a viable ploy for you, you need to also be watchful of it being used against you.

What is the ‘even-if’ strategy:

Stated succinctly, the even-if strategy allows its user to stealthily subordinate the other negotiator’s proposition to his. The strategy avoids potential conflicts that might occur if the other negotiator’s point was addressed prior to addressing yours. Thus, using this strategy successfully, allows you to put your point into the forefront of the discussion and it alters the flow of the negotiation.

How to use ‘even-if’:

The strategy can be used to make your point prior to addressing the other negotiator’s perspective. It’s done in the hopes that your point will dilute or alter his thought process. To use the strategy, you can say something akin to, “even if we could save $10 million by accepting your offer, at this time, we do not have that much money to invest. I suggest we look at a solution that may be closer to the $5 million threshold.” By doing this, as stated above, you’ve repositioned yourself and his offer by utilizing this strategy in this manner.

Best time to employ ‘even-if’:

Anytime you wish to subordinate the opposing negotiator’s point or request to yours, is a good time to employ this strategy. While this strategy can be used at any point in any negotiation, it’s even more powerful when used with someone that’s aggressive or someone that attempts to bully you. In that case, the strategy mollifies the bully. You’re not stating that he’s crazy or irrational for making such an outlandish request, you’re first acknowledging him from a respectful aspect and simply stating that you can’t meet his offer. In so doing, you potentially side-step any aggressive behavior that might stem from his otherwise abusive demeanor.

How to defend from ‘even-if’:

Since this strategy is used to put one proposition on the table for discussion ahead of another, you should be mindful of when the other negotiator attempts to use this strategy against you. The way to defend against it is to simply state, ‘Okay, let’s discuss your point next.’ You can use the tonality of your voice to position this as a request or a statement. Then, go right into the point that you wanted to discuss. A smart negotiator may not let you get away with your attempt to place your agenda ahead of his. Thus, you must be prepared to decide if you’ll acquiesce on one point to receive a concession on your request later. Therein lies another way you can use this strategy. If you get into a give-and-take as to whose point will be discussed first, you can present a point that’s nothing more than a red herring to be sacrificed for this purpose.

Even if (wink) you never use this strategy, knowing about it will make you a better negotiator … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#negotiatingwithabully #bully #bullies #bullying #uncoversecrets #hiddensecrets #Negotiation #Personal Development #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology

Categories
Best Practices Body Language Entrepreneurship Human Resources Investing Management Marketing Negotiations News and Politics Sales Skills Women In Business

Your Mind Has Been Primed

“Like priming for paint, future actions are primed by the past.” -Greg Williams, The Master Negotiator & Body Language Expert

Consider this – for the next 20 seconds, think about a time when you were most happy in your life. Please, do it!

Okay, did you do it? Did you think about a time when you were most happy in your life? If you did, now I’d like you to think about someone that you had a recent dispute with, someone that angered you. Is the image of that occasion duller than it was prior to thinking of a happier time? If it wasn’t, you need to learn how to let go of things that cause you angst. You’re only hurting yourself by hanging on to hurtful thoughts. If the memory of the spat you had with someone recently subsided, even if it’s just a smidgen, you were primed by the happy thought you engaged in before recalling that negative situation.

So, what does this mean? It means, when you have pleasant thoughts about past occurrences, the thoughts that follow do not appear to be as harsh. Of course, with the passage of time, your mind will gravitate back to what’s normal for it, related to how you view things that occur in your life. But, that also means that you can control how you view such occurrences. Thus, if you choose to prime your mind with thoughts of happier times, you can choose how you react to everything that occurs to you.

Priming your mind is the door through which you can choose to move in a more positive direction in life. It can also be used to highlight the negative aspects of your life, if you choose not to be positive. The point is, the choice is always yours.

I don’t wish to oversimplify this concept, but it really is simple. You have the power to choose how you feel and how you’ll react to everything that happens to you. Realize that power, control that power, use that power in a positive manner … and everything will be right with the world.

What does this have to do with negotiations? 

In a negotiation, your mind is primed by what has occurred in prior negotiations that you’ve been a party to. Realize that as a fact and be mindful of the prejudices you possess going into the negotiation. Plus, if you wish the other negotiator to be in a more pleasant state of mind, prime him with positive thoughts about his past before entering into parts of the negotiation that might be fraught with potential peril.

Engaging in a negotiation with the thought of how you’ll prime yourself, and the other negotiator, will give you greater insight into how you can sidestep potential pitfalls. It will also allow you to be quicker in the avoidance of those pitfalls.

Quick, think about a lucky leprechaun. Did you see a little person in green? Now, think of a number between 1 and 10. Did you think of the number 7? If you did, you displayed to yourself the effects of priming. Most people associate a leprechaun with good luck and someone attired in green. If you didn’t think of a little person in green or the number 7, that’s okay. You think differently than most people. Be aware of that.

Priming works – use it and it will work for you in your negotiations.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free 5-minute video on reading body language or to sign up for the “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#NegotiatingWithABully #Priming #mindpriming #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #Psychology #Perception #ControlLife #Control #leadership #HowToImproveyourself #Achievement

 

Categories
Best Practices Entrepreneurship Investing Marketing Negotiations Sales

Seven Keys to Get Up, Get Speaking, and Get Paid

Economic cycles come and go. Even when the conventional wisdom seems to be that “no one’s hiring speakers,” you can be sure there’s always a bull market somewhere. When it’s time to reboot, recover, and reignite your speaking business, these seven key strategies and best practices are indispensable.

Key #1: Professional speaker is a skill set, not a job description.

What would the average speaker do if he could no longer speak? What if she were unable to travel? For someone self-defined purely as a “speaker,” that might be the end of the road.

But they’d still have a professional speaker skill set; it would simply need to be deployed in other ways. With that in mind, it makes sense to get comfortable with those other ways right now. Multiple revenue streams provide business model resilience—when one part of the business is down, another might be up. It’s insurance at the very simplest level. Building that insurance into the speaker’s business plan today ensures getting paid for expertise regardless of industry trends, personal challenges, or unexpected family issues.

Best Practice #1: Diversify methods and media.

Consider:

  • Books
  • E-books
  • Workbooks
  • Field guides
  • Meeting starters
  • Audio programs (CD, mp3, podcast)
  • Video programs (DVD, streaming, mini-lessons)
  • E-learning modules (using simple tools like Articulate Presenter)
  • Consulting packages
  • Coaching programs
  • Teleseminars
  • Webinars
  • Action packs
  • Implementation kits
  • E-mail courses
  • Membership websites
  • Online forums and communities
  • Assessments
  • Mobile apps
  • Certification programs
  • Licensing programs
  • Affiliate programs
  • Joint ventures

Choose the most suitable methods, get them on the calendar within the next year, and execute!

Key #2: Every speaking business needs a CEO.

The primary trait that separates successful speakers from their struggling counterparts? Successful speakers don’t consider themselves speakers. They consider themselves the CEO of their speaking business. CEOs demand a relentless focus on MMA—Money-Making Activity. CEOs know when their company is profitable and when it is not. CEOs have the rare skill of being able to panic early—and then taking massive, decisive action to correct the course before it’s too late.

Most important, CEOs are never OK with not making money. They put all their weight, all their creativity, and all their commitment behind making payroll. Speakers who think they don’t have employees are dead wrong—they’re Employee #1. Are they paying themselves enough? Do they give themselves enough time off? A CEO would give priority to the employee responsible for 100% of her company’s profitability. A solo entrepreneur speaker needs to do the same.

Best Practice #2: Schedule paydays.

Speakers who have employees already have a payroll. But a company of one needs to do the same, just without payroll software or vendor—even if it’s a simple as marking the calendar for the second and fourth Friday of each month as “payday.” The quickest way to earn $50,000 as a speaker is to divide that number by 24 ($2,083.33) and every payday, transfer that amount from a business account to a personal one. (That’s also the quickest route to $100,000, $200,000, or more!) To start, it’s easiest to ignore marketing, taxes, operations, and so on, but that’s rarely the biggest challenge. The idea is to establish an early warning system that’s focused on MMAs when the coffers are running low. The self-paycheck practice provides that, while establishing a much-needed sense of urgency with regard to cash flow.

Key #3: Establish a “Now More than Ever” mind-set.

Too many speakers complain that the economy has damaged their businesses. Buyers are no longer buying. Meetings are no longer meeting. There’s a laundry list of aches, pains, symptoms, and woe-is-me declarations of how life suddenly got very unfair for professional speakers.

Three words of wisdom: Figure it out.

That means figuring out what buyers are deeply concerned about, what problems they are eager to solve, and what priorities they’re already spending money on. It requires determining the strategies and goals for which they are accountable. And it demands ferreting out what solutions they’re actively seeking right now.

The speaker who does that is like a doctor during a time of epidemic disease, equipped with the medicine and ready with the cure. In tough times, the services of a doctor are in greater demand, not less. A resource primed to cure a buyer’s exact woes will experience limited resistance. So, too, speakers who believe that
their ideas are needed now more than ever and are in demand now more than ever will be valued by their clients now more than ever.

Best Practice #3: Live in the prospects’ world.

Business-minded speakers think about their clients’ problems, bosses, obstacles, and customers—not just their own. What are the first steps? Research. Preparation. Homework. Industry, regional, and company news is now at everyone’s fingertips online. Direct quotes, video clips, and audio interviews make excellent firsthand intelligence—and don’t forget real, live customers. Without intelligently researching a prospect’s issues, challenges, and pressures, it’s impossible to come up with credible, high-perceived-value solutions. The most
convincing way to approach prospects is being armed with:

  • Interviews
  • Surveys
  • Research
  • Data gathering

Expertise plus valuable data is a killer combination.

Key #4: Get serious, get help, or get out.

The top professionals in any field realize that they cannot achieve success alone. They ask for help. They invest in the resources, tools, technology, and people who can accelerate both their learning curve and their doing curve.

What’s the best place to start? The good news is that it doesn’t cost a dime—it’s an internal commitment to take this business of speaking seriously. It’s not a part-time thing for fun, it’s not volunteer work, and it’s not something to “try” between jobs. Do military fighter pilots “try” flying combat missions? Do doctors go into neurosurgery “part-time”? Do symphony orchestra conductors “give it a shot”? No! True professionals make serious commitments to their professional training, years-long preparation and study, thousands of hours of practice, and a relentless pursuit of excellence.

Upon ruthless, objective examination, the areas where a speaker needs help will become quite clear. And that’s OK: Successful professionals reach out for help more often than average people—not less.

The third option is to get out. This doesn’t mean quitting the speaking business—far from it. Rather, it’s about taking a professional break and coming back into this business through a different door, which is precisely what I did in 2007. My speaking and consulting business had become a grind. I wasn’t having fun. I needed a break. I took a job at a training company, booking speakers for events, webinars, and live conferences.

Within two weeks of wearing my conference producer/meeting planner hat, I immediately realized what I had been doing wrong as a speaker. In 2008, I jumped back into my own business, and the lessons from my time “on the other side of the desk” gave me everything I needed to reinvent my speaking business and share these same lessons with my professional speaker clients on what it takes to get booked from the buyer’s perspective.

Best Practice #4: Recommit.

Getting serious means recommitting to the speaking business: upgrading collateral materials; losing the dated aol.com email address; dumping the homemade inkjet business cards; and revamping that 10-year-old website.

Getting help might include: free help (NSA buddies, colleagues, friends, mastermind groups); low-cost help (NSA chapter meetings, webinars, PEGs, hiring an assistant or intern); premium help (attending an NSA convention, working with a speech coach, hiring a speaker marketing firm).

Finally, getting out can vary from the moderate to the extreme. Consider a part-time consulting or on-demand position with a favorite client, association, or company to see what makes them tick. Do some subcontracting or get a job with a training company, consulting firm, or executive education program. Speaker’s bureaus and conference-producing organizations are also terrific options. Don’t consider this as exile; it’s a paid learning experience. Keeping one’s identity as a professional speaker helps, too: While I was working on the inside, my business card proudly displayed the NSA Member logo right next to my title.

Key #5: Build a Thought Leadership Platform.

A speaker’s collected body of wisdom, expertise, tools, tactics, strategies, sound bites, and philosophies compose a thought leadership platform. New technologies and new media come and go. Consider the evolution from print newsletters and glossy magalogs through websites, e-zines, blogging, audio, video, and social media—but the one thing that does not change is professional speakers’ need to be thought leaders.

Writing is writing. Ideas are ideas. It may sound like heresy, but if Ben Franklin were alive today, he would be a blogger, thanks to the technology’s ability to reach a great number of people quickly with ideas that positively impact their lives.

Best Practice #5: Repurpose.

The sound bite is “Create content daily.” Meeting planners want to see a speaker’s thinking process, showcased in meaty articles with lots of specifics and do-it-now tactics. The key isn’t just telling people what to think but, rather, what to do and how to do it. Actionable information is a powerful tool.

Here’s a one-word shortcut to great articles: repurpose. Keynotes become articles; articles become special reports; special reports can become audio programs; audio programs can become the rough draft for a book. With a solid thought leadership platform, the different ways to package and profit from ideas
are limitless.

Key #6: Become an NSA Certified Speaking Professional.

Ordinarily, I couldn’t care less about industry acronyms. But consider it from the perspective of association executives, meeting planners, and corporate decision makers: If only 8 percent of speakers have a CSP designation and 92 percent don’t, who are they going to feel more confident about hiring? It is a risk-reduction strategy for your buyers, an instant recognition of a speaker’s professional qualifications.

Yes, there are plenty of exceptional speakers who are not CSPs. But from a buyer’s perspective, how many CSPs are likely to be awful speakers whom they will regret hiring? Extremely few. The safer bet gets booked more often.

Best Practice #6: Get certified.

Start an application at www.nsaspeaker.org. The CSP tracking spreadsheet and application packet make it simple to record stats rather than trying to reconstruct the who, what, where, and when five years down the road.

Key #7: Focus marketing on the mighty few.

The era of “better, faster, more” productivity is over. Multitasking is a myth, and good luck “getting things done.” The sad truth is that most professional speakers catch the disease of tacticitis. They believe they have to listen to the guru of the moment and belong to the coach-of-the-month club, while simultaneously working on their presentation skills, marketing, branding, website, video, book writing, sponsorships, social media, list building, article publishing, and networking. (And that’s before they try to regrow a full head of hair and lose
those unwanted pounds.)

Best Practice #7: Focus on business-building strategies.

The latest guru, offer, product, program, and technology that lands in your inbox has less to do with succeeding than does having a solid business model, speaking model, and revenue model—and they’re usually a lot more expensive. It’s far better to select two or three main strategies that can be used consistently. Writers should write. Techies should use technology. People persons should network.

The truth is, the “flavor of the month” rarely lasts a full year. In contrast, working harder on fewer things, and focusing exclusively on easy, effortless, and enjoyable business-building activities, is what will yield results—this month, next month, next year, and for the foreseeable future. The marketing geniuses at Nike have had it right for a long time: Just do it!

Categories
Entrepreneurship Investing Marketing Negotiations Sales

Marketing Speaker: 21 Killer Sales Questions to Close Any Deal Faster

As a marketing speaker and marketing coach, my clients often ask me for advice on sales.

Naturally, this makes a ton of sense because the MORE and BETTER marketing you do, the FASTER and EASIER your sales process becomes.

BUT…

Nothing frustrates me more than when my clients DO a lot of the great marketing we work on together ONLY TO BLOW IT during the sales process!

So… don’t let this happen to YOU.

Let’s talk about what you need to close the deal: the steps you need to get from the first solid marketing conversation to the final signed contract.

Depending on your particular business, this could take anywhere from 10 days from first contact all the way up to a year or more. The sales process can be a long and winding road.

BUT there are several factors totally within your control that make it go faster and easier.

The most important one – by far – is asking smart questions early and often.

Think about it: delays in your sales process come from one main source…

Surprises.

You don’t want surprises on their end – and they don’t like surprises on your end.

Each surprise or question or unexpected element can add anywhere from a week to a month to your sales process – and you don’t want that.

Understanding this, you’ll want to ask them some key selling questions early on in your conversations and throughout at every major step and milestone.

Let’s cover them together now so you can begin using these 21 killer sales questions to close more deals – more easily and more often.

  1. If you were to decide this is a good idea, how do you buy things like this?
  2. How do you implement?
  3. What should I know about your timing? Signoffs?
  4. When do you budget for things like this?
  5. Do you think this deal is going to work?
  6. What’s missing or what should we add?
  7. Are you going to pitch it?
  8. What else do you need to see from me?
  9. Can I help you put together some numbers?
  10. Do you have some numbers I could include?
  11. Who else besides you will be making this decision?
  12. Are “they” going to like it?
  13. WHAT are they going to like?
  14. WHAT are they going to push back on?
  15. What else is going to be in our way?
  16. How would YOU respond to that?
  17. What answers do you need from me to so you’re prepared to answer their questions?
  18. How much detail do YOU want?
  19. How much detail will THEY want?
  20. Are there any surprises we should be prepared for?
  21. If this were just you and me, how excited would you be to move ahead on a scale of 0-10?

Hint: If they answer 9 or 10 – you’re good; If they answer 7 or 8 – ask, “What would need to change to get us closer to 10?” If they answer 6 or less, you have a problem. Go for no with “I don’t think we can make this work. Do you?”

Be relentless and follow up like a friendly bulldog.

Never let an active prospect get more than 10 days away from you.

Always show up in their world like a happy squeaky wheel: Circle back. Send more value. Ask more questions. Offer more engagement. Invite further dialogue. Come back with more ideas to genuinely help them.

More and better and faster sales will follow.

I guarantee it.

For more help with your marketing, grab your FREE copy of the Do It! Marketing Manifesto <<< Click here!