Category: Entrepreneurship

How To Ethically Create New Capital From Thin Air

Post author By C-Suite Network
Post date May 2, 2022
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Finance and Legal

How To Ethically Create New Capital From Thin Air

On Capitalizing Your Cashflow even if sales or income are on a low curve

*Disclaimer: The contents of this article are solely meant for your own personal considerations and thus they are in no way meant as any legal, financial, medical or other professional advice for which you would otherwise consult or hire an expert or respective specialist. In other words, this article is solely meant for you to think and ponder the meaning of certain concepts and ideas without tying direct practical or productive consequences to them. Doing that is dependent on where you are now, what kind of business you run, and the responsibilities and actions you take to get to where you want to go. So, the author cannot be held responsible for those consequences. You are responsible for your own actions and deeds that could follow from working with these concepts and ideas. It’s about ethics, both in terms of business ethics as well as in terms of even higher standards of general human conduct. Respect and honor that, for yourself, for your loved ones, for your colleagues and even for humankind as a whole.

Introduction

Have you ever had a downturn on investments but needed a fast cash injection at the same time?

It can be a rough place to be in indeed. And although it seems like it’s a numbers game mostly, there’s something deeper laying at cause. More on that later.

But first, let’s ponder the question what a cash injection really is these days…

Is it coins and bills?
Is it currency and flow?
Is it new capital and value?
Or is it simply a matter of interplaying digits and assets that create a specific type of balance and supply?

There’s merit in all four of these options. And having them working together might very well be the solution to the question we started with.

But let’s not get ahead of ourselves, for there is a quintessence that makes sense of all four of them. And that quintessence needs to become clear first. More on that in a moment.

Let’s begin though with understanding a bit more about the process of creation. Because the process of creation can help you with capitalizing your cashflow. It could pay you many dividends. Even if sales or income are currently on a low curve.

Thin Air

If you want to have something, that would mean that you don’t have it already. It may exist already in some physical form. But that doesn’t necessarily has to be the case. So, how do you then get from not having it to having it, in other words, from creating the very thing you want as being part of your existence?

>>There is a real order of reality<< When you understand that order you can literally create something ‘from thin air’. An example would be this very article you’re reading right now. It didn’t exist before I wrote it. But I did want to create it. So I tapped into the creation process and constructed it ‘from thin air’.

Now it’s a form of capital in the form of content – an online asset these days. Placed on a website that generates traffic, i.e. readers, it now has also become part of a certain flow, a flow that could lead to currency.

In other words, when you want a fast cash injection, creating something ‘from thin air’ could very well be the way to get that done. And there are indeed many shapes and forms in which this creation process could then play out.

There are too many of those shapes and forms to name here though. But they all have one thing in common – they all create a form of value that could be categorized under the umbrella term ‘new capital’. And here’s why it’s important to indeed value them as such…

New Capital

There are five forms of capital when you categorize them in a general manner. From there you can then further specify it to your specific needs or wants in terms of value.

I won’t dive into these five categories here but if you want to learn more about them you can get a special Infographic that explains them all right here: >>https://www.agilebusinesswisdom.com/ultimate-one-pager<<

What’s important about this general view on new capital creation is the inner coherence by which they exist. Indeed they vary in a delicate interplay that even goes beyond a mere balance of digits and assets. But together they form an infinite supply!

Now, isn’t that the quintessence of what we all want when it comes to capitalizing your cashflow even if sales or income are on a low? That’s right, from an infinite supply there will always be more than enough.

There is one thing though that could disturb that supply. And that disturbance probably lays at cause of the low sales or income in the first place. But when understood and enlightened, it can be turned around.

It’s a delicate thing though. And sadly today, many people don’t even bother to dedicate a single thought to it. But since you’re reading this article, I reckon you’d like to learn a bit more about it.

So let’s dive in…

Ethical Creation

Creation as described before is not just a personal thing, even when done alone in an office, laboratory or somewhere else. For the place itself where that new creation takes place has already been created by others or by something or someone else (depending on your general outlook on life). So it’s safe to say that you never really create alone.

Indeed there’s always some kind of facilitation. You can call it the power of the Master Mind. So, with that in mind, it pays to pay attention to how you create. And it then makes perfect sense to create with all that is present at hand.

What is present at hand is the infinite supply through the five categories of capital.
What is present at hand is the coins and bills, currency and flow, capital and value, and digits and assets that are existing already somewhere somehow.
What is present at hand is the ‘thin air’ from which you can create something new.

Capital, supply and cash injection can so become more aligned in an ethical manner.

Because being aware of this greater coherence opens up the ethical dimension of respecting and honouring other peoples’ work, their contributions and efforts, and their approaches to a life well lived.

Now, to bring it all together, let’s briefly answer the question from the title of this article.

How to Ethically Create New Capital from Thin Air

When we take all the information and knowledge contained in this article and combine it with all the wisdom you already have, you can now ethically create new capital from thin air by using specific agile innovation principles that are applied from a philosophical point of view.

This means that you first gain profound insight in the real order of reality.
You then (re)learn the skills, tools and techniques to ethically align the five general categories of capital.
And finally you get the best methodologies in place to apply your infinite supply.

If you want help with that then check the Infographic right here: >>https://www.agilebusinesswisdom.com<<

Thank you for reading this article.

I hope you’ve already received new inspiration to ethically create new capital from thin air now.

Sincerely,

Maurits van Sambeek, MA

Founder, >>The Omnibenevolence Council™<<

Author of >>Omnibenevolence<<

buy your book here: click on book image

Tags agile|business|business ethics|capital|creation|finances|innovation|leadership|Wisdom

Best Practices Entrepreneurship Marketing Personal Development Technology

The Top 10 Lessons We Learned Hosting Over 300 Virtual Events in One Year!

Post author By Tyler Hayzlett
Post date April 21, 2022
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#1 It’s totally possible to create a close-knit community online!

Creating a digital community is easier now than ever before. We went from hosting 40 in-person conferences per year to 300+ digital events/year.

Crazy right? But it has been totally worth it.

Hosting consistent, recurring events meant our members would continually check in with each other, learn about each other, and be part of each other’s lives in ways that were never possible before.

We’ve had members join digital events while on vacation or even in the hospital!

Connecting with people has never been easier.

Virtual communities are a great way to engage your audience!

In March of 2020, C-Suite Network recognized the need for a weekly events to connect with one another, celebrate our successes, big or small, and discuss the unique challenges our businesses were going through.

That’s why we created an event series called C-Suite Celebrates to allow our community to celebrate their wins of the week either personally or professionally. Two years later, the event is still thriving with an amazing community of business leaders.

In fact, on May 6 we are celebrating the 100th anniversary of our digital networking Celebrates series.

If you’re interested in experiencing a digital networking event you can register for the event here.

Now on to number two!

#2 Be prepared to mute users and turn off videos!

Appoint someone to be on the ready to turn off anyone’s video and sound!

Here’s why…

There’s always that one person who sounds like they are in a wind tunnel. Or the other one that thinks they are on mute and takes a personal call in front of the whole group (it happens)!

If you don’t have someone appointed to this role ahead of your event, you’ll just end up wasting a lot of precious time waiting for people to fumble themselves off mute.

#3 Make the events interactive -people want to interact not just sit there

The vast majority of the feedback we get from attendees is that they are craving to be part of the conversation. Not just listen to one.

Ask questions to the audience, acknowledge comments in the chat, offer break out rooms (Zoom has this feature).

Pick interesting or experienced speakers. Attention spans are small and there is a lot of noise competing for attention. An engaged audience always makes for a better event.

#4 There’s strength in numbers! The power of joint ventures

Don’t have a big list of people to invite? You don’t have to go at events alone. Find joint venture partners who are on a similar mission to compliment each others success.

For example, we partnered up with LeadHERship Global and others to add massive value to our joint communities not only by cross promoting each other, but joining forces to create more diverse events and subject matter expertise.

Joint ventures can be a great way to expand your influence and add value to audiences that otherwise may have not known about your brand.

#5 Engagement is the key performance indicator

Unlike in-person events where an attendee is immersed in your event experience, virtual events compete against at home or in-office distractions for your attendee’s attention.

That is why it’s even more important to focus on how you are engaging and interacting with your attendees.

Increasing your engagement during virtual events leads to stronger more meaningful connections and relationships between your attendees. Add surveys, polls and breakout rooms to allow people to dive deep on the topics that matter to them.

Give people a way to engage!

#6 Encourage people to interact and turn their cameras on

We have found that it’s considered rude to attend a networking event on mute with your camera off. You appear to not be engaged, which is a bad look for your brand.

You wouldn’t walk around a live event with blinders and a muzzle, would you? If so, why make the trip at all?

Remind people to turn their cameras on or call on people for feedback to make sure everyone gets a chance to be heard. Otherwise they may not come back or feel like a welcomed member of the group.

#7 It’s okay to let people see your personal side

It’s OK if your kids or pets show up on camera. (as long as they’re not being in appropriate).

We’ve seen the more personal side of brands and colleagues and most of us have gotten used to the small interruptions. In fact, they’re often welcomed.

So don’t shoo your six-year-old daughter from wandering into the conversation. Embrace her interest in what’s being discussed.

After all, she’s a future leader and it’s never too soon to get her connected and networking!

#8 Have a plan b if a falls through (life happens)

Be prepared for the event to NOT go according to plan. Life happens after all.

Have a plan b in case the speaker doesn’t show or they have technical issues and a backup on your side too.

Make sure your host has a topic they can deliver on in case your guest falls through or has technical difficulties.

#9 Come prepared with ice-breaker questions

Let’s face it, networking events can be a little awkward and scary to others (especially if you’re new to a group). That’s where we have found icebreakers to come in handy.

We found it empowering to ask questions like;

“Share your favorite picture on your phone right now and explain why it is.”

It helps to break the ice in a business setting and bring the conversion down to earth in a personal way before diving into the deep end on business issues.

Need help thinking of ice-breaker questions? There are hundreds of ideas, like these 62 event ice-breaker questions from eventmanagerblog.com.

Ice-breakers adds to the fun factor and sometimes even the corny sounding games get people interacting with it and each other. That’s what creates a memorable experience.

Having a prize wheel doesn’t hurt either!

#10 Cross train your team on technical tasks!

The most stressful part of hosting digital events is when you don’t know what you are doing from a technical level.

Have your team cross trained on hosting, running slides, monitoring registrations, creating breakout rooms (Yes, Zoom lets you do breakout rooms).

Sometimes it doesn’t matter how prepared you are, something comes up and its better that your team is empowered to step into different functions. Everyone should have basic understanding for the entire event process.

For more information visit tylerhayzlett.com

Tags Learned Hosting

Best Practices Entrepreneurship Management Marketing Negotiations Sales Skills Women In Business

“What Is Your Comfort Level And Why It Matters” – Negotiation Insight

Post author By C-Suite Network
Post date April 5, 2022
No Comments on “What Is Your Comfort Level And Why It Matters” – Negotiation Insight

“What Is Your Comfort Level And Why It Matters”

He had a stomach swirling feeling. It was an internal alarm indicating that he was out of his comfort zone. At that point, he didn’t feel overly exasperated. Nevertheless, he knew he had to control his level of discomfort. He knew such feelings matters to one’s emotional wellbeing.

Are you aware of when your state of comfort is challenged – when your levels of uneasiness begin to alter your perspective and behavior? You should – those are the points at which you might begin to engage in negative behavior. And that’s why it matters.

The following are thoughts to consider to improve your comfort level and enhance your mental wellbeing. You’ll also uncover insights about your thought process. That will allow you to discover more about what matters to you and why.

Importance of Comfort:

Comfort, it’s something you constantly seek but don’t think a lot about until you become uncomfortable. You should note it more frequently. Because when it’s altered, your stability and wellbeing can become mired in self-emotional conflict. That can make you feel awkward in some environments. Not only should you know your level and degree of comfort, but you should also know what triggers it to go up or down. That insight allows you to gain greater control of yourself and the environments you’re in.

Going forward, note your emotional change based on your environments. Seek to understand why you feel more comfortable in some situations versus others. Before entering those that might cause you to experience discomfort, think about how you might obtain greater control of yourself and the environment. Look for common variables that you can use to become emboldened to assist in your assessment. By doing that, you’ll become empowered and gain an insightful introspection about yourself. [eut_single_image image_type=”image-link” image_mode=”medium” image=”32023″ link=”url:https%3A%2F%2Fc-suitenetwork.com%2Fbecome-c-suite-network-executive-membership%2Fpricing-options%2F|||”]

Past Occurrences:

In considering your state of comfort, consider your current state of mind. Ask yourself why you have such feelings – what caused them – and what you might be associating from past occurrences that may be shadowing your perception. If you’re conflating past occurrences, especially if they’re negative, realize that you might be placing too much emphasis on the past. Separate the occurrence. Assess whether it causes the degree of angst as before the separation. You will have begun to control past triggers that might negatively sway your perspective. Doing that should allow you to become more at ease.

Controlling Your Mind Controls The Environment:

Before entering an environment, you have expectations about what might occur – how you might feel and what you might do. If it’s a new environment, you might experience a higher degree of angst than those that you’re more familiar with. Regardless of your emotional state, reassure yourself that more than likely you’ll live through the situation that you’ll find yourself in. Thus, there’s nothing worse than death that’ll occur to you.

Anything other than that is okay. So, assuage your mind – focus on the fact that you’ll learn something from being in that surrounding. By thinking like that, you’ll relieve the pressure from overthinking what might occur and how you’ll fair. That should allow you to mentally perceive yourself as flowing freer in the environment. You’re going to be a rock star … and everything will be right with the world.

What does this have to do with negotiations?

The negotiation process is about comfort and discomfort. When a negotiator feels comfortable about an offer or concession, he’s more likely to continue upon the same path. Conversely, one can use pain and discomfort as a tool to motivate the opposing negotiator to alter the path he’s on. Thus, the tool of comfort and how it’s used during a negotiation is something that you should give with great consideration. If you overlook it, you overlook an ally that you can use to advantage your negotiation position. Smart negotiators don’t waste this tool. Are you a smart negotiator?

Remember, you’re always negotiating!

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here https://www.themasternegotiator.com/greg-williams/

#Negotiate #Emotion #Comfort #Level #Matters #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships#HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

“Comfort, something we all seek but don’t appreciate until it’s gone.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

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Best Practices Entrepreneurship Leadership Marketing Personal Development

The Rise of Omni-Channel Marketing* – On Bots, Funnels, Fly-Wheels and Social Media

Post author By C-Suite Network
Post date April 4, 2022
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The Rise of Omni-Channel Marketing*

– On Bots, Funnels, Fly-Wheels and Social Media

…And the ONE thing you really need to learn if you want to keep your sanity

Do you ever feel overwhelmed these days by the sheer amount of marketing messages coming your way?

Or, are you at the other end of the spectrum, feeling overwhelmed by the need to keep on sending out ever more and increasingly creative and promising marketing messages about your own products and services, while making sure you can deliver on the promises?

In other words, on what end of the noisy spectrum do you operate?

I know I’m sometimes troubled by both sides of the spectrum. That’s why I wrote this article in the hope it might also give you some nice new perspectives for being able to handle it all. So…

Let’s dive in…

I recently attended a webinar on Bots – what they are, what they do, how you can use them, and how they can automate your lead generation, your sales, and even the follow-up support.

It’s astounding. And for some, perhaps many of us, it can feel like a liberation.

What it also means though, is that many jobs will become obsolete. Many co-creative enterprises will be left to the advancing power of automated solutions. And the communication between buyer and seller becomes a robotic style of conversation marketing instead of a human-to-human social interaction.

One the one hand, this can be seen as a good thing. It can save us from tedious tasks or from troubled discussions over minutiae. It can also help us in placing our marketing messages virtually everywhere so we’re able to expand our reach and connect with more potential customers or clients. And so it can provide us with that much wanted increase of profits and time freedom at the same time.
On the other hand, this can also be seen as a bad thing. It can hurt our humanness because more and more interactions will be guided and directed by the programming of the bots. It can also usurp our vital energies because we’re not reciprocally nourished by the intricate web of human connectedness. And it can provide the consumer with a complacency or false sense of entitlement when we get back into interactions with real human beings who do not immediately comply to our requests or questions. Have you ever experienced that? Or perhaps, ask your customer service representative if they’ve experienced such behavior from consumers.

Now, Bots attached to Funnels will amp this even up a notch.

Because from the initial robotic style of conversation marketing, the customer/client’s journey is then further directed into a sales funnel. In the Sales Funnel there can be a video from an actual human being, but still, it’s not real time, it’s still somewhat artificial, since it is pre-recorded and oftentimes according to a script.

Then, after someone has taken the journey from Bot-conversation through the sales funnel, to the delivery and the automated support, the customer can be satisfied. But will they really be happy? Who knows for sure? They probably will. Or at least they think so because they got what they thought they would get.

It indeed depends – on the product, the course, the program, etc.

Yet, since almost all marketing seems to promise ‘heaven on earth’ these days, we also know that for many of us it’s still not here.

And so, people go online again in their never ending search for that happiness they think they can get from buying more stuff, getting more solutions, or from having a clearly laid out process for them that virtually guarantees eternal bliss – you know, that something that makes all problems disappear.

And so, they enter the fly-wheel of ever more products, services, etc. etc. etc.

Then, with all that ‘stuff’ and the wins they got along the way, they go show it off on social media, amidst all the promoted posts, the advertisements of bots and the marketing messages of others!

Oh dear, the madness we’re in…

So, let’s take a pause…

What is just described?

In a nutshell we went through the rise of Omni-Channel Marketing.

This means that we can see how over the past two decades – and especially over the past five or six years – technology has more and more taken over our marketing efforts.

Marketing indeed is everywhere!

It has become an Omni-Channel endeavor.

This means it is online on all the social media platforms, the websites, the funnels, the apps, the messenger services, the emails, etc.
This means it is offline via letter post, mailing packages, billboards, signs, brochures, newspapers, etc.
This means it is via telephone, text, at the front door, in the streets, by word-of-mouth…

And probably via even more channels that not everyone is necessarily aware of.

From a business standpoint this means that you have to find at least one channel that works for you to reach your customers, although it seems increasingly important to at least begin to adopt an omni-channel marketing mindset to a certain extent.

From a customer’s standpoint this means that they become more and more selective, apathetic or burned out, or maybe even aggressive towards marketing messages unless those messages are really dialed in to their specific needs, wants and desires!

And if you’re both a business owner and a customer, you’re even into some deeper complexity here.

So…

What is the ONE thing you really need to learn now if you want to keep your sanity?

It’s learning how to plug in to your authentic human awareness.

This means…

Not necessarily relying on Bots, Funnels and Fly-Wheels alone.
Not necessarily feeling the need to post endlessly or increasingly on a multitude of channels.
Not necessarily having to participate in the constant bombardment of sending and receiving marketing messages.

Instead, taking a step back for a moment from all the busyness, from all the noise of the entire spectrum… Taking an Omni-Channel perspective for a moment, without having to do anything… Just taking some time to think things through without the need to buy or sell anything…

But how to market your products and services then?

The answer to that question is probably the best kept secret no one’s really talking about.

Yet the answer is hidden in this article. And it is everywhere, in plain sight. If you can find it, you can have your Omni-Channel marketing dialed in from the positioning of your authentic human awareness. And that could save you tons of time and money in the long-run.

How? To learn more…

You’re invited to >>consider this<< to get started today with Enhancing Your Awareness.

To Your Omni-Channel Marketing Success!

Sincerely,

Maurits van Sambeek, MA

Author of >>Omnibenevolence<<

PS: The rise of Omni-Channel Marketing is picking up speed these days. Are you well-prepared or already embracing it? To learn more about How to Adopt an Omni-Channel Mindset to begin with, you’re invited to >>consider this<< and get started today with Enhancing Your Awareness.

*Omni-Channel Marketing is defined as sending marketing messages through all available channels to all potential and existing customers and clients. It can be applied both online- as offline, and it is regarded as best practice when it is all attuned and aligned, serving humankind.

Tags business culture, How to adopt an omni-channel mindset, leadership, marketing, Mindset, omni-channel, Omni-Channel Marketing

Culture Economics Entrepreneurship Human Resources Management Personal Development

How is the Great Resignation Driving Cultural Change in the Workplace?

Post author By Danna Olivo
Post date March 28, 2022
No Comments on How is the Great Resignation Driving Cultural Change in the Workplace?

Employees have been caught in limbo during the past couple of years. In thinking about the next career path, they should take, some employees are considering relying on accumulated savings over the years rather than continuing in seemingly lifeless employment.

Publicists have coined this event the Great Resignation—mostly credited to the effects of the pandemic, droves of employees have considered (and might have chosen) to leave their jobs.

To understand how the Great Resignation came to be, we should focus on two important factors: care and burnout.

What is Driving the Great Resignation?

Even before the pandemic, employees are caught in a vicious cycle of outperforming each other. Employees are measured by nothing else but the amount of contribution they bring to the organization. If you have not hit your quota, you don’t have the “right” to take it easy and have a break. Employees are glorified for working 10-hour (or more!) workdays. This is not sustainable and has got to end at some point. When you’re working day in and day out with no end in sight, burnout is imminent.

This feeling of burnout was exacerbated by the lack of care some employers have shown their employees during the height of the pandemic. While some employers have been quick to deploy employee-friendly policies towards performance, attendance, and other factors, others maintained a rigid mindset. They dismissed the threat of the pandemic and continued to demand the same intensity from their employees without showing a little compassion and care.

These two factors came together and somewhat gave the employees the necessary jolt to finally proceed in leaving their posts.

Changes That We Can Expect in the Workplace Moving Forward

The Great Resignation may have been a wake-up call for employers to step up. Before the management and the employees may have existed on two separate planes but if there’s anything the Great Resignation and the pandemic have taught us is that our quality of life, safety, and health are far more important than our jobs, roles, and profits.

The pandemic has made us rethink how fleeting our lives are. Therefore, it will become normal for both employers and employees to find more fulfilling things to do.

You can expect that employers and employees will no longer face burnout and lack of care separately. With that, we can expect that these two groups will collaborate in making the working environment more conducive for growth and development for the employees and for the company to be recognized for having a “toxic-free” work culture.

Short-term fixes such as offering people more money or promotion will no longer make them stay. Even if they do, you’re just delaying the inevitable–short-term benefits have failed to turn demoralized employees into happy ones, time and time again.

Progressive cultural changes should start from the company. Take this opportunity to reset your organization’s purpose, find time to listen to your people, prioritize learning and development – give your employees a sense of purpose, and most importantly give a lot of importance to their well-being. [eut_single_image image_type=”image-link” image_mode=”medium” image=”32020″ link=”url:https%3A%2F%2Fc-suitenetwork.com%2Fexecutive-membership|||”]

What’s Next?

According to the U.S. Bureau of Labor Statistics 4.5 million workers quit or changed their jobs in November of 2021. The percentage of “quit rate” – the percentage of those who voluntarily left their jobs – jumped back up to 3 percent. A March 2021 survey found that 54 percent of employees around the world would consider leaving their job if they were not provided some form of flexibility in where and when they work. The U.S. Census Bureau reported that 2021 saw a whopping 5.4 million new business applications, surpassing the 4.4 million in 2020. In 2019 there were 3.5 million applications reported. What do all these numbers represent?

Two things are blatantly clear…first, the tide has shifted from an EMPLOYER dominant workforce to an EMPLOYEE one. Secondly, the number of new inexperienced business owners has increased by more than 2 million applications. If given the opportunity and resources needed to survive the next 2-5 years, we could see a tremendous boost in our nation’s GDP as more money is pumped into our economy, not to mention our labor force. Or…we could see the downside of this economic surge as businesses follow the norm and fail within the next 3-5 years.

MarketAtomy LLC is committed to keeping this from happening by bringing the resources and education needed to prepare these new business owners for growing a successful small business. To find out more go to marketatomy.com or to our eLearning environment at marketatomy.academy.

Danna Olivo is a Growth Strategist, Author, and Public Speaker. As CEO of MarketAtomy LLC, her passion is working with first-stage business owners to ensure that they are prepared and equipped to launch and grow a successful small business. She understands the intricacies involved early on in business formation and as such the challenges that come with it. A graduate of the University of Central Florida’s College of Business, Danna brings more than 40 years of experience strategically working with small and medium businesses, helping them reach their growth goals. danna.olivo@marketatomy.com

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Culture Entrepreneurship Marketing Personal Development

Navigating Web3, the metaverse and Music

Post author By Kelli Richards
Post date March 11, 2022
1 Comment on Navigating Web3, the metaverse and Music

As a career-long visionary and innovator, I’ve been at the forefront of several major iterations of content-related waves and platforms over the past several decades. Each of these waves has enabled greater empowerment for content creators and deeper fan engagement. So in that context, how will Web 3 and the metaverse will affect today’s artistic community? My research has uncovered some clues. But before I talk about those, let’s see how we got here in the first place.

First, we had Web 1.0 (dawn of the Internet — early days, then high-speed Internet, web sites, mobile explosion, and in my case helping to launch the earliest initiatives around artist direct-to-fan (DTF) models in the mid-90s when Todd Rundgren and I launched Patronet — pre-cursor to Patreon — in the mid-90s). Other artist DTF models of the day included efforts by Prince with the NPG Music Club and David Bowie with BowieNet (pioneers all). And of course, this phase included the disruption of Napster, Bit Torrent, the launch of iTunes, et al. That lasted about a decade.

Then Web 2.0 came along about 10 years ago, which focused on things like the rise of social media platforms where like-minded communities gathered, user-generated content was born, SmartPhones and the rise of the app world, and we had experiences like second screen (consumer engagement across and between multiple devices), et al. Over this decade, we’ve witnessed an exponential increase in social media/UGC platforms, especially with the use of graphics and video (visuals). In this era, we experienced something referred to as “The 2nd Renaissance” — a term coined by Jack Conte, CEO of Patreon — to describe a feedback loop between tech and content creators that drives the expansion of creator-type jobs and changes how society interacts with media and ‘influence’.

This creator economy is being embraced in a big way by venture capitalists (VCs) with increasing levels of investment in tools and platforms across industries that foster the interaction between creators and fans. And crypto is enabling a whole new set of opportunities for digital creation, placing the creator at the center of its own economy — no longer held back in distribution or monetization by monolithic media companies.

This past year in 2021, we’ve entered Web 3.0 — which has really started to pick up speed over the last six months in particular as I write this. Web3 includes the metaverse — immersive content and virtual in-world community experiences, the blockchain as a system for recording transactions and asset ownership as a digital ledger in the crypto world, and NFTs (non-fungible tokens which themselves are collectibles in the form of “one of one” cryptographic assets housed on a blockchain that are unique and can’t be replicated).

One of the leaders in the metaverse space (for music) is Roblox (worth about $28B and has about 50M users as I write this). Long-time colleague, Jon Vlassopulos is VP & Global Head of Music, and he’s leading the charge with all sorts of creative things in music on the platform including facilitating unique virtual concert & festival experiences, listening parties for artists and fans, and other innovative music experiences. These opportunities provide for richer artist-to-fan interactions, fan-to-fan interactions, and new revenue streams.

And in tandem with the metaverse, we’ve seen nothing short of an explosion of NFT sales in 2021. There’s quite a bit of uncertainty and skepticism with NFTs given the massive growth in a relatively short period of time, but many believe they are here to stay having gained traction particularly among younger demographics as a way to engage more deeply with their favorite artists (and with each other in fandoms).

One of the things NFTs enable is the opportunity for artists to get upfront funding from their fans without giving up the rights to their ownership and taking big revenue cuts — which was **exactly** the vision Todd and I had when we launched Patronet over 25 years ago (!). And in tandem, fans as “investors’, can participate in a share of the success of their favorite artists financially as well as with intrinsic satisfaction.

Several artists are experimenting with NFTs, such as creative music producer 3lau (pronounced “Blau” aka Justin Blau), who sold 33 NFTs on the third anniversary of his album Ultraviolet for over $11.7M, making it one of the largest music NFT deals to date. He has also launched his own venture, Royal, which enables fractional ownership through its own version of NFTs, and last Fall secured $55M in a Series A round raise.

And more recently, Julian Lennon (son of the late Beatle) auctioned off a set of Beatles memorabilia from his personal collection as NFTs in support of his philanthropic venture, The White Feather Foundation.

The truth is there is so much happening in this space on a daily basis, and I’m paddling as fast as I can to come up to speed on the broad range of opportunities that the Web3 era enables in music and other realms. (As a career-long visionary and innovator, I’ve been at the forefront of several major iterations of content-related waves and platforms over the past several decades. Each of these waves has enabled greater empowerment for content creators and deeper fan engagement.) Others who are a little further along than I have done podcasts and written some highly informative pieces which I encourage you to dive into if you’re keen to learn more. Here’s a collection of just some of the resources I’ve found to be among the most insightful — but truly there’s a plethora of information out there (let alone a steady stream of events showing up on the landscape consistently):

*Peter Csathy’s CreatTV.Media — a long-time trusted colleague in the digital media space (especially in music), Peter hosts a podcast called “Fearless Media”, and offers a wealth of insights on Web3 here. He features guests on the cutting edge of Web3 activities aimed at music and other media (films, games, etc).

*Variety’s Intelligence Platform also offers a broad range of well-researched reports and insights that cover every facet of music and entertainment’s next frontier in Web 3. Here’s just one example.

*How NFTs Could Re-define the Future of the Music Industry by Jake Fraser for Venture Beat

*The Creator Economy & 2nd Renaissance — a terrific PDF I recommend highly; by Bitkraft Ventures

*Web3 is the Future, or a Scam, or Both — by long-time journalist colleague Peter Kafka

*Unpacking Music Royalty Investment NFTs — by Tatiana Cirisano

*Real Vision — an on-demand financial TV channel focused on fintech and Web3 initiatives, including an emphasis on the music, media and entertainment worlds. They also host highly curated dynamic events.

*NFT LA — taking place in Los Angeles, March 28–31, 2022

*Web3 Summit — taking place in San Diego, May 18–20, 2022 (full disclosure, I’m programming music track panels for this event).

So as you can see, Web3 is emerging as one of the most dynamic of all the waves we’ve experienced thus far related to multimedia platforms and new forms of content creation, engagement and monetization. Watch this space as we’re only on the cutting edge of this new era which promises to be a game-changer.

Tags Navigating Web3, Web3 Summit

Best Practices Entrepreneurship Human Resources Management Negotiations Sales Women In Business

“Use Good Stories How To With More Emotion To Win Negotiations” – Negotiation Tip of the Week

Post author By C-Suite Network
Post date March 11, 2022
No Comments on “Use Good Stories How To With More Emotion To Win Negotiations” – Negotiation Tip of the Week

“Good stories evoke emotions. And controlling emotions helps win negotiations.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet) Click here to get the book!

“Use Good Stories How To With More Emotion To Win Negotiations”

People don’t realize they’re always negotiating.

Whenever negotiators negotiate, they want to win the negotiation. And one way to accomplish a winning negotiation is with stories. But not just any story – one needs good stories.

As you tell your stories, you must use them strategically during negotiations. Plus, they have to be viable; they need to tug on your counterpart’s emotions.

The following insights will allow you to improve your negotiation efforts by using stories. It will also enhance your capabilities to improve your storytelling abilities.

Click here to continue!

Remember, you’re always negotiating!

Check out this offer to learn more about negotiating better and reading body language!

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585 Once there, double click on the one you would like to hear.

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/ and sign up at the bottom of the page

Culture Entrepreneurship Marketing Personal Development

Navigating Web3, the metaverse and Music

Post author By Kelli Richards
Post date March 11, 2022
4 Comments on Navigating Web3, the metaverse and Music

*How NFTs Could Re-define the Future of the Music Industry by Jake Fraser for Venture Beat

*The Creator Economy & 2nd Renaissance — a terrific PDF I recommend highly; by Bitkraft Ventures

*Web3 is the Future, or a Scam, or Both — by long-time journalist colleague Peter Kafka

*Unpacking Music Royalty Investment NFTs — by Tatiana Cirisano

*NFT LA — taking place in Los Angeles, March 28–31, 2022

*Web3 Summit — taking place in San Diego, May 18–20, 2022 (full disclosure, I’m programming music track panels for this event).

Tags Navigating Web3, Web3 Summit

Best Practices Entrepreneurship Human Resources Management Negotiations Sales Women In Business

“Use Good Stories How To With More Emotion To Win Negotiations” – Negotiation Tip of the Week

Post author By C-Suite Network
Post date March 11, 2022
No Comments on “Use Good Stories How To With More Emotion To Win Negotiations” – Negotiation Tip of the Week

“Use Good Stories How To With More Emotion To Win Negotiations”

People don’t realize they’re always negotiating.

Whenever negotiators negotiate, they want to win the negotiation. And one way to accomplish a winning negotiation is with stories. But not just any story – one needs good stories.

As you tell your stories, you must use them strategically during negotiations. Plus, they have to be viable; they need to tug on your counterpart’s emotions.

The following insights will allow you to improve your negotiation efforts by using stories. It will also enhance your capabilities to improve your storytelling abilities.

Click here to continue!

Remember, you’re always negotiating!

Check out this offer to learn more about negotiating better and reading body language!

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585 Once there, double click on the one you would like to hear.

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/ and sign up at the bottom of the page

Best Practices Entrepreneurship Human Resources Management Negotiations Sales Skills Women In Business

“Powerful Persuasion How To Negotiate Better Using Mind Control” – Negotiation Tip of the Week

Post author By C-Suite Network
Post date March 3, 2022
No Comments on “Powerful Persuasion How To Negotiate Better Using Mind Control” – Negotiation Tip of the Week

You can discover how to become more persuasive in this week’s …

Negotiation Tip of the Week

“Persuasion is the mind’s controller that leads to greater mind control.” -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

Click here to get the book!

“Powerful Persuasion How To Negotiate Better Using Mind Control”

People don’t realize they’re always negotiating.

When you negotiate, what thoughts do you have about mind control? To negotiate better, you must exercise persuasion over your negotiation counterpart. And, if you do not control the opposition’s mind, they will control yours.

The following are a few powerful persuasion techniques you can use to control your mind and that of the other negotiator. Being aware of them, and preparing to exercise control beforehand, allows you to negotiate better, achieving better negotiation outcomes.

Click here to become more persuasive!

Remember, you’re always negotiating!

Check out this offer to learn more about negotiating better and reading body language!

Listen to Greg’s podcasts at https://megaphone.link/CSN6318246585 Once there, double click on the one you would like to hear.

After reading this article, what are you thinking? I’d like to know. Reach me at Greg@TheMasterNegotiator.com

To receive weekly free 5-minute sneak peeks into the brilliant techniques offered by Greg, click here

https://www.themasternegotiator.com/negotiation-speaker/ and sign up at the bottom of the page

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