Media trailblazer, uber-connector and influencer across media, digital music, entertainment and technology, Kelli Richards literally & figuratively lives and thrives in the crosshairs of Silicon Valley and Hollywood, forecasting trends and connecting decision makers to talent and to one another. A sought after consultant, trusted advisor, producer and author, Kelli and team consistently work their magic bringing business opportunities to life by bringing together best of breed tech companies, record labels, film studios, consumer brands, artists and celebrities.  Kelli envisions and executes on a very big scale. She’s been dubbed a forward-thinking disruptor and innovator for years.

Prior to launching AAG, Kelli was responsible for driving music and entertainment strategies during her many years at Apple; and was fortunate to have been personally mentored by Steve Jobs.   And she was an A&R exec at a major record label (EMI Music) prior to her tenure at Apple, and has been a talent producer and celebrity wrangler for over three decades.  She currently works with a range of start-ups as an advisor, acting VP of Bus Dev and Strategic Partnerships, and connects them with luminaries, financing & more.  She’s also a trusted advisor to high achieving innovators, entrepreneurs, musicians, celebs and tech/media execs who who are seeking to re-invent themselves in their second or third acts.