C-Suite Network

Kelli Richards

C-Suite Leader Since:

Super-Connector Strategist (tech/entertainment) & Trusted Advisor

Bio

Media trailblazer, uber-connector and influencer across media, digital music, entertainment and technology, Kelli Richards literally & figuratively lives and thrives in the crosshairs of Silicon Valley and Hollywood, forecasting trends and connecting decision makers to talent and to one another. A sought after consultant, trusted advisor, producer and author, Kelli and team consistently work their magic bringing business opportunities to life by bringing together best of breed tech companies, record labels, film studios, consumer brands, artists and celebrities.  Kelli envisions and executes on a very big scale. She’s been dubbed a forward-thinking disruptor and innovator for years.

Prior to launching AAG, Kelli was responsible for driving music and entertainment strategies during her many years at Apple; and was fortunate to have been personally mentored by Steve Jobs.   And she was an A&R exec at a major record label (EMI Music) prior to her tenure at Apple, and has been a talent producer and celebrity wrangler for over three decades.  She currently works with a range of start-ups as an advisor, acting VP of Bus Dev and Strategic Partnerships, and connects them with luminaries, financing & more.  She’s also a trusted advisor to high achieving innovators, entrepreneurs, musicians, celebs and tech/media execs who who are seeking to re-invent themselves in their second or third acts.

Navigating Web3, the metaverse and Music

As a career-long visionary and innovator, I’ve been at the forefront of several major iterations of content-related waves and platforms over the past several decades. Each of these waves has enabled greater empowerment for content creators and deeper fan engagement. So in that context, how will Web 3 and the metaverse will affect today’s artistic community? I explore the possibilities in this article.

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Navigating Web3, the metaverse and Music

As a career-long visionary and innovator, I’ve been at the forefront of several major iterations of content-related waves and platforms over the past several decades. Each of these waves has enabled greater empowerment for content creators and deeper fan engagement. So in that context, how will Web 3 and the metaverse will affect today’s artistic community? I explore the possibilities in this article.

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Embrace Serendipity – Opportunity Knocking

Why does it seem like some people experience more serendipity than others? Can we prepare ourselves to find things that we’re not looking for when they show up? Kelli Richards explores the question, “Are these events purely random or can they be cultivated?”

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Embrace Serendipity – Opportunity Knocking

Why does it seem like some people experience more serendipity than others? Can we prepare ourselves to find things that we’re not looking for when they show up? Kelli Richards explores the question, “Are these events purely random or can they be cultivated?”

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The Art of Following Up

There’s an adage in business that says, “the fortune is in the follow up.” Whether you’re talking about business or personal and social situations, the dynamic holds true. In both cases, honoring and maintaining relationships are what’s important.  A key aspect of that is letting people know you’re thinking of them, wanting to support their success, and expressing that you realize they’re busy by taking the onus of proactively keeping in touch. This builds loyalty and solidifies relationships.

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Why Reinvention and Transformation are Key Trends for 2022

Nearly everyone I know has experienced challenges as a result of the pandemic.  However there have also been a number of unanticipated gifts as a result that have been life-changing. One notable example has been the “Great Resignation,” which is an ongoing trend of employees voluntarily choosing to leave their jobs in the pursuit of a more flexible lifestyle and greater meaning in their lives overall. Here’s how it may benefit you as well.

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