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Category: Personal Development

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Best Practices Growth Management Skills Technology

Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

By Daniel Burrus and Neil Smith

(In this blog series on how elevating cognitive performance is a game changer for organizations, I’ve invited Neil Smith, CTO at Think Outcomes, to join me in writing on this important topic due to his expertise and the cognitive performance software his firm has created.)

Technology can function as a key enabler for higher cognitive performance. Technology is as important for cognitive roles as it is for transactional ones, since cognitive work in organizations drives transactional tasks. With performance gains realized through transaction management software, the next game changer is to evolve the cognitive infrastructure in the operating model.

While machines learn, disrupt and occupy the defined and known cognitive tasks of humans across industries, technologies to advance cognitive performance in the mind and with teams have remained relatively stagnant to move uncertainties into higher certainty frameworks.

Professionals utilize many technologies in their cognitive work everyday, but were not built to advance their cognitive performance. These every day technologies include:

  • spreadsheets
  • presentation software
  • documents

The Tools Leaders use for Critical Thinking in your Organization Today

All too often, critical thinking runs through spreadsheets. You may be surprised to discover the collage of spreadsheets your enterprise utilizes in its operating model — hundreds and thousands of spreadsheets (depending on the size of your business).

With spreadsheets, it’s challenging to arrive at informed decisions with 85%+ effectiveness. It’s also challenging to manage future uncertainties with 50%+ effectiveness.

How Leaders Communicate with Stakeholders in your Organization Today

Beyond their voices, leaders and managers communicate with stakeholders primarily through multipurpose presentation software. A tremendous amount of time, money and effort is expended to build presentations as snapshots in time for stakeholders. Presentations to equity investors, lenders, internal management, operations teams and supply chain partners, among many others, do not provide a framework for dynamic communications that shape the thinking in the minds of your stakeholders. Their questions are all too often unresolved during meetings, which delay decisions. When additional meetings are scheduled, you resolve the initial questions from stakeholders without a clear understanding of the impact on outcomes.

Presentation software makes it challenging to communicate perspective and address stakeholder concerns in real time with 90% effectiveness.

How Stakeholder Expectations are Conveyed in your Organization Today

Professionals primarily express their expectations verbally. They also write them in reference documents that are accessed infrequently, such as job descriptions, performance reviews, supplier agreements and annual reports, to name a few.

As documents are not actionable frameworks, it’s challenging to achieve expectations in dependent thinking with 85%+ effectiveness.

Imagine if the Stock Market Operated the Way Business Operates Today

The stock graph transforms how you synthesize information in your mind to arrive at informed decisions. Let’s go back to the time when you couldn’t visualize stock graphs for your decisions. Before stock graphs existed, imagine you met with your wealth advisor who expected you to make decisions to invest your monies and said:

I’m glad you are interested in investing in the market. We have over 10,000 companies in our exchange. To help you make an informed decision, I’ll introduce you to the analysts; there are hundreds of them. Each of them will show you their spreadsheets. Then each will walk you through your options via presentations, while attempting to answer all your questions. I thought you’d want to know this will take time because the analysts structure their spreadsheets their own way; there isn’t any consistency between them. Nor is there consistency among their presentations. After you synthesize all this information in your mind, you should be in a position to arrive at an informed decision about how to best invest your monies.

If decision processes for investors worked that way, individuals could not make high-fidelity decisions effectively. They’d be attending a lot of meetings to gain insight. As a result, many stocks wouldn’t have performed as well and many portfolios wouldn’t have grown. Nor would have the market evolved as it has.

Yet this is Exactly How Decision Processes in Business Work Today

As executives continue to invest in their transactional operations over decades, it’s time they prioritize and invest in their cognitive operations. The technology in the transactional operations is far ahead of the technology in the cognitive operations. Yet the cognitive operations drive activity in the transactional operations.

Is ‘Being Human’ Enough Today in the Cognitive Era?

Historic methods to advance critical thinking and stakeholder communications using human mental models, past experiences, personal networks and fundamental analytics are no longer enough in today’s business world. As machines increasingly coexist with humans, anticipatory tools and advanced performance analytics are needed to survive, differentiate and grow businesses and their professionals.

Learn how to elevate your planning, accelerate innovation and transform results with The Anticipatory Leader System and how to maximize the cognitive performance of your team with Cognitive Performance Software.

Categories
Growth Management Personal Development

Humble Leaders Have the Greatest Inner Strength

I know that may come as a shock to you, but it’s true.

The dictionary defines humility as the quality of being modest, respectful, or humble. Humble is defined as modest and unassuming in attitude and behavior; feeling or showing respect and deference toward other people; not proud or haughty; not arrogant or assertive.

You may be thinking that definition sounds wimpy or weak. Au contraire, my friend! Humble people are those who actually have great inner strength. They are so secure and confident in their own abilities and worth that they don’t need constant approval or limelight.

As a leader, your job is to get the work done through your team members. And don’t forget, management and leadership are not one and the same. Managers manage things, processes, systems, resources, etc. Leaders inspire, engage, and influence people. Leaders have followers who want to give their best effort. Successful executive leaders cause people to choose to perform at their best.

Use these four strategies to practice humility in your executive leadership:

1. Let the other person shine, be the star. It’s not about you and your accomplishments. Your job is to draw out what was left in, not to put in what was left out. Prepare your team members for success and then step out of their way and let them shine.

2. Try being more interested in the other person than you are in yourself. Ask questions, and show a sincere interest in what’s going on in the other person’s life. Notice I said sincere. People can spot a phony baloney a mile away. Faking interest in someone else just so you can get something you want borders on manipulation, and that is definitely NOT what we’re talking about here.

3. Admit you don’t know everything. This is truly humbling. It can be harder than apologizing or admitting you’ve made a mistake. Allow someone else to have the answer. Be open to learning from everyone, regardless of their title.

4. Look for ways that you can be of service to others. Listen, really listen to what people say. Note their interests, concerns, and anything else that you learn about them. Keep your ears open for ways that you can help them or connect them to someone else who can fill a need.

Case in point:

I once introduced myself to someone at a professional association meeting and enjoyed chatting with him for several minutes. By the time we parted, I knew his name, where he lives, his educational background, what he does professionally, where his kids go to school and their favorite sports teams!

Two months later he was the featured speaker at another association meeting, where he spoke on the importance of humility and authenticity in leadership. Later, he asked a colleague my name and wondered aloud if we’d met before. He had no memory of our conversation! That’s because it had been all about him. He didn’t ask any questions about me, nor did he give a hoot about me. By the way, his presentation went over like a lead balloon. Like I said, people can spot a phony baloney a mile away.

Taking a piece of humble pie is about being able to forget yourself and focus on encouraging and developing others.

CHIME IN! What will you:

  • start doing,
  • stop doing, or
  • continue doing

to develop more humility in your role as an executive leader? Use the comment box below and share your plan with us!

Jennifer Ledet, CSP, is a leadership consultant and professional speaker (with a hint of Cajun flavor) who equips leaders from the boardroom to the mailroom to improve employee engagement, teamwork, and communication.  In her customized programs, leadership retreats, keynote presentations, and breakout sessions, she cuts through the BS and talks through the tough stuff to solve your people problems.

For more resources on leadership and employee engagement, be sure to sign up for our monthly Ezine and you will receive our report: “7 of Your Biggest People Problems…Solved.”

You might also like:

7 Ways Leaders Can Prevent Employee Disengagement

For Leadership Success – Give Your Power Away

8 of the Best Kept Leadership Communication Secrets

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Categories
Entrepreneurship Personal Development

Why Did You Start Your Business?

We always ask our prospective clients, “Why are you going into business?” This seems like a no-brainer, but many people who consider making the jump don’t really give it the thought it deserves. Your answer to this question can determine business goals, strategy, and even record keeping. We usually get a few standard answers: “Well, to get rich, of course!” or “I’ve always wanted to be my own boss” or “It’s always been my passion”. But none of these answers touch on the three concrete reasons why you can be in business. You can begin a legacy, you can create a job for yourself, and you can make money on your brand equity.

If you create your own job, your “paycheck” is only as much as time spent “on the clock”. You can’t get paid if you don’t work. Yes, you can hire outside help to keep up with things in your absence, but you are essentially trading time for dollars. You may even build equity that someone could pay you for. But this type of business runs on daily profits and income, without considering a long-term plan to make money on your brand equity.

Business owners who go this route usually say they’re “following their passion” and, well, they should! But many of these people also say they don’t ever want to sell their business, thinking they can do it forever. When the time comes, they usually sell because they need to, due to their health or age, or they are finally sick of the work. For them, selling is an afterthought to expressing their passion through a business.

Others who have “no intention of ever selling” think they are creating a legacy. They plan that their children will be a part of their business, and will want to continue this legacy. While this is a nice way to think about your family’s future as far as your business is concerned, only a few of these plans go beyond the first generation.

The last group, one that we consider ourselves a part of, is dedicated to monetizing their brand equity. They want to build a business that attracts acquirers, using their own concepts, ideas, and products. This group takes acquisition very seriously.

And this is the group we can help the most. From the beginning, these businesses are designed to have everything an acquirer wants. They grow into a sellable company. They can run without their owners. And, most importantly, they’ve been set up from the get-go to satisfy their acquirer’s due diligence.

One of the core values of the Barefoot Spirit approach to business is to just ask yourself why you are doing it in the first place. If it’s because you want to build and monetize your brand equity, then you need to think about who would want to acquire your company, when, and why. Organize your records, reports, and books, to replicate your acquirer’s due diligence. Invest your profits into expansion. And carefully decide when, where, and how you’ll grow in order to get your peanut in front of the elephant. This is an art form, and we shared what we learned about it in our Guiding Principles for Success.

From ideation to monetization, we’ve done it all. These are only a few business decisions that are greatly influenced by your choice to eventually sell. If you’re going into business to monetize your brand equity, let us help!

For more, read on: http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/

Categories
Entrepreneurship Personal Development

What To Expect When You Work with a Ghostwriter

When you think about having a book written about yourself or your business, you may ask: “How do they do it? How does someone who doesn’t know me write a book that sounds as if I wrote it?”

This important question underlines the importance of choosing a talented, empathetic ghostwriter. In order to succeed, the ghostwriter must deliver the kind of authenticity that makes sure your voice is included.

How does the expert do this?

She Asks Questions

Before you begin working together, your ghostwriter will probably ask you questions like these:

  • Describe the book you would like to write.
  • Why does this appeal to you?
  • Have you begun?
  • When would you like to see the book in print?
  • Why are you considering hiring a ghostwriter?
  • What are your publishing plans? Traditional? If so, what kind, i.e., a business press, a more general publisher? Would you prefer to self-publish?
  • Who do you see as your audience? Why will your book appeal to them?

Getting to Know Your Voice

The ghostwriter who does a thorough job will study your online presence. This could include YouTube clips, including speeches you may have given at conferences, tweets, Facebook posts, and any blog posts you’ve written. This will give her a good feel for your voice and speech mannerisms.

During the course of your work together, much of which will consist of phone interviews, she will be constantly honing her awareness of how you express yourself. She will note key phrases you use in speech, whether you speak in long or short sentences, and other characteristic features. She will basically immerse herself in your style of expression.

She Will Do Additional Research

She will carefully study your business, especially your corporate web site. The conscientious ghostwriter will pay special attention to your particular passions and interests. She will read any biographical information available about you. She will learn your areas of expertise.

She Will Get to Know the People Who Surround You

 This doesn’t mean she will have chats with your family members—unless you want that, and you can specify the limitations and boundaries you need there. The ghostwriter is likely, though, to want to talk with your executive assistant and other people who are part of your work milieu. She might want to ask questions to a PR person for your company.

Establishing these connections gives the ghostwriter a much broader picture of who you are.

 By the time the ghostwriter has finished the manuscript, she will have worked hard to create a book that has your personality imprinted within it. If you have chosen an editor to do the final version, introduce them to each other. The ghostwriter can explain the details that make this your book. A good relationship between these two people so important to your book can smooth the path to publication.

Consider the Above a Checklist

 When you’re choosing among candidates to ghostwrite your book, ask them how they do their work. If their answers don’t cover the bases described in this article, you may want to reconsider.

Many factors go into making a good writer, but the career of ghostwriter has some very special demands. Make sure that the person you choose answers your questions—and your needs.

Pat Iyer is a ghostwriter who enables experts to create a book without having to write. Contact her through her website at www.editingmybook.com.

Categories
Best Practices Entrepreneurship Investing Management Marketing Negotiations Sales Skills Women In Business

Be Alert When Options Are Being Limited

“Limit my options and you limit my beliefs. If I allow you to limit my beliefs, I limit myself.” -Greg Williams, The Master Negotiator & Body Language Expert

“What do you believe and how do you arrive at your beliefs? Are you a ‘the glass is half empty or the glass is half full’ person?” Those were the questions posed when two individuals were talking. The ‘half empty or half full’ question was limited by its option. It proposed that there were only two possible answers to the question (i.e. half empty or half full). There was a third possible option not offered. The glass could have been the right size for the contents it contained. Thus, the questioner was attempting to control the thought process of the questionee by limiting the questionee’s options to two possibilities.

“Limit the options of what you want me to believe and I’ll give you my limited beliefs. But by doing so, I may give you insincerity in return.” -Greg Williams, The Master Negotiator & Body Language Expert

When given options, consider what’s omitted. Also, assess if what’s omitted is intentional. Consider if it’s done to keep you from focusing on more salient points that might serve you. When someone limits your options, they’re limiting your choices. By limiting your choices, they’re also limiting your beliefs. They’re controlling you! Don’t take that lightly.

That may sound like it’s obvious, but when you’re presented with specific options, your selections become limited. As an example, if I asked you if you’d rather be rich or happy, what might your thought be? Would you consider other options, or would you focus on the choices I presented to you? Most people wouldn’t consider other possibilities. They would focus on the choices presented.

Always be willing to expand your mind by exploring the possibilities contained in options that aren’t presented. Doing so may expose more value. That’s how you can discover your treasure. Seek yours and you’ll become more mentally enriched by knowledge … and everything will be right with the world.

What does this have to do with negotiations?

When limited by choices, one becomes limited by the options offered. While that can be constraining for you, it can also be a tactic you employ in your strategies against the other negotiator. You can best deliver it by stating your options in a rushed or calming demeanor; choose whichever is best for the situation at hand. To make it more viable, have a combination of options ready to diffuse any possible push-back you might receive. Follow that up with, “I’ve given you options. What else do you want me to do?” Remember, while you have your negotiation counterpart considering your options, you’re in control of the negotiation.

When negotiating, be alert to the choices you’re offered and the ones you offer. If the premise of those choices doesn’t fit within your spectrum of benefits, reject them while attempting to persuade the other negotiator to consider yours. By doing so, you’ll become more reflective and circumspective in your thinking about the choices you consider and extend. That will lead to more fulfilling negotiations, enhanced by more positive negotiation outcomes.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

 To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Options #LimitedOptions #Success #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #liars #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

Categories
Best Practices Entrepreneurship Investing Management Marketing Negotiations Sales Skills Women In Business

Anchoring – How to Better Improve Your Negotiation Efforts

“In negotiations, anchoring can tie you down, but it doesn’t have to weigh you down. Used right, it can be the brisk breeze that sails you to greater negotiation ports.” -Greg Williams, The Master Negotiator & Body Language Expert

Anchoring occurs in every negotiation in one form or another. To enhance your negotiation position, be aware of when it occurs, the intent of it, the mindset you adopt when observing it, and what response you or your negotiation counterpart will have to it. Those ingredients will drastically affect the flow and outcome of the negotiation. Consider the following.

Anchoring Intent:

Know the intent of anchoring. It should align with your negotiation plans. In some situations, it may be prudent to let the other negotiator anchor his position first. The justification would be based on him displaying more of his position than you displaying yours. Regardless of the option you choose, remember the person that anchors first sets a mile-marker that establishes a boundary in the negotiation.

Anchoring Tonality:

When considering how to implant your anchor, consider the tonality you’ll employ to assist your efforts. As an example, if you state your position with a timid sounding voice, you run the risk of sounding unsure and weak. On the other hand, if you convey your intent with a rich and deep voice, you’ll project the perception of authority. You’ll be more believable, influential, and convincing; a deep voice is commanding; It projects authority. In either case, be mindful of the perception your tone of voice has on your pronouncements.

Anticipate Response:

Unlike other tools in a negotiation, you should use anchoring judiciously. It will become the cornerstone upon which an easy or tough negotiation ensues.

Before choosing when and how you’ll anchor your position, consider what the response might be to it. When planning, assemble actions that will buttress up and progress your position while keeping the negotiation away from quagmires.

You should always anticipate your counterpart’s next move. When anchoring, anticipate several future moves that he might make.  Since anchoring establishes the foundation from which you’ll move forward, be more diligent in your timing, thought process, and implementation.

Mental Mindset:

Be aware of your mental state of mind when attempting to use anchoring as a viable tool in negotiations. If you’re mentally weak about making your offer, per how you’ll anchor it, assess why you have that mindset; more than likely, it won’t serve the goals you’re attempting to achieve. If you can’t muster the mental fortitude to deliver your offer in a manner that supports your efforts, it may be better not to anchor it at all. You don’t want to worsen your chance of acquiring a better deal.

Counter Anchoring:

If you’re aware of what your negotiation counterpart is attempting to achieve by anchoring you to his position, and you don’t like the position it places you in, counter to the extreme opposite. The subliminal message you’ll send is, there’s a wide gap to overcome. It will also serve to message that both of you will have to make a significant movement to advance the negotiation. You can signal that you’re willing to attempt that broach if he is, too.

The potential pitfall of responding to the extreme is to risk an impasse due to such a wide gap in anchors. Thus, you should be thoughtful about how you refute an anchor that’s established and whether you’ll set it first.

Anchoring is the persister that sets the boundaries that follow. It also foreshadows the strategies that will persist after its establishment. Used adroitly, it can be the first volley of an enhanced negotiation. Thus, if you use anchoring skillfully, you’ll be on a path to heightened negotiation outcomes … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#Anchoring #Improvenegotiation #Power #secrets #HiddenOpportunities #Mistakes #Management #SmallBusiness #Money #Negotiating #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

Categories
Best Practices Growth Management Skills Technology

Elevate Cognitive Performance

By Daniel Burrus and Neil Smith

(In this blog series on how elevating cognitive performance is a game changer for organizations, I’ve invited Neil Smith, CTO at Think Outcomes, to join me in writing on this important topic due to his expertise and the cognitive performance software his firm has created.)

Improving cognitive performance is a strategic imperative for anticipatory leaders. With the availability of data, cognitive technology and performance analytics, stakeholders expect stronger performance, higher transparency, greater controls and clearer communications.

Performance Analytics for Cognitive Work

The transactional operations of an organization have demonstrated how people, process, technology, information and analytics can transform their processes and improve performance before, during and after a customer transaction. A key area that is ripe for improvement is the cognitive operations of an organization where the same principles involving the mind, cognitive processes, cognitive performance technology and performance analytics can transform critical thinking and stakeholder communications.

Cognitive Performance Rings

Business professionals are similar to athletes. Both groups seek to achieve greatness from their actions and get to the top of their game. LeBron James in the NBA, Serena Williams in tennis and Usain Bolt in running at the Olympic Games are all recognized for their individual achievements and team play. They didn’t just arrive. They work every day to close their own performance rings on their journey to greater precision in their craft. The same is possible for professionals. They need to not only outthink their competitors, they need to outperform themselves because they know their last performance is their last impression. Their performance is their memorable stamp on their organization and their industry.

Cognitive performance rings illustrate current and expected effectiveness in cognitive performance.

The activities performed in the minds of critical thinkers, decision makers and stakeholders are represented through cognitive performance rings in the eight performance indicators of cognitive effectiveness below.

From decades of experiences, we recognized the effectiveness of cognitive work across a wide variety of professionals in business, which are shown in the cognitive performance rings below.  Each performance ring illustrates indicators for the common ranges of current effectiveness along with their expected effectiveness.

When reviewing each performance ring, think about where your teams stand with respect to their cognitive effectiveness. Then prioritize which performance rings are important to you and your organization at this time to help it learn, grow and compete more effectively.

Eight Performance Indicators of Cognitive Effectiveness

How well is your team doing?

Performance indicator 1 — Critical Thinking

How well does your team think critically about risks and benefits?
‘Most people believe their minds lead them down a logical path. Yet, we don’t have a way to challenge the way we think in the moment.

Performance indicator 2 — Stakeholder Communications

How well does your team advance decisions with stakeholders?
‘Our stakeholders increasingly need evidence in a structured way that supports their perspectives and their questions. We don’t have a structured operating process to bring stakeholders into the decision making process easily.’

Performance indicator 3 — Cognitive Collaboration

How well does your team achieve breakthroughs during collaboration?
‘In our meetings, we can’t visualize what’s in each other’s heads. Our current processes don’t provide us a way to arrive at insights and foresights with the amount of time we have together. Frankly, it’s a challenge during this time of expected innovation.’

Performance indicator 4 — Decision Execution

How well does your team execute decisions with foresight?
‘We over rely on our gut instincts. We learn from hindsight. It’s concerning to us because change is no longer constant. It’s accelerating. We need a way to become more anticipatory.’

Performance indicator 5 — Performance Conditions

How well does your team establish upper and lower thresholds for thinking and communications?
‘We don’t share thresholds enough. When we do, we share thresholds verbally and in documents. The only way we shape the cognitive behaviors across our teams is through our review processes by management. This approach affects our culture and we don’t know how to address it.’

Performance indicator 6 — Performance Compliance

How well does your team incorporate performance conditions during thinking and communications?
‘The goals and objectives of our stakeholders aren’t transparent for our team. When we do receive them, we incorporate conditions we remember. We need a systematized way to incorporate conditions into our cognitive work.’

Performance indicator 7 — Uncertainty Monitoring

How well does your team anticipate disruption?
‘We don’t anticipate disruption enough. We are susceptible to external forces as we don’t monitor indicators that can disrupt our business.’

Performance indicator 8 — Performance Advisory

How well does your team strengthen the performance of other teams?
‘We try to lead from experience. Yet, we can’t dedicate the amount of time necessary to accelerate the growth of each individual. We need to provide a way to help them self-learn and deepen their intelligence even more. That would help all of us.’

The performance yield of each ring begins with questions of uncertainty that span outcomes, impact, risk, opportunity, implications, consequences, causation or cause and effect. Performance yields arise from insights and strategic foresights in the minds of professionals. With dashboards presented the way their minds work, professionals lean in and think more deeply about situations. As they access correlated data at the speed of thought, they create performance analytics that challenge the way they think about their current situations. When they visualize indicators and patterns within dashboards about the current and target states of their subject profiles, they work in a software environment to engage their thinking, create their ah-ha moments and generate counterintuitive wisdom.

Tom Brady was selected 199th in the NFL draft by the New England Patriots and became the most decorated quarterback in history. All professionals have an opportunity for greatness. Beyond the physical game, it starts with their cognitive tools.

Learn how to elevate your planning, accelerate innovation and transform results with The Anticipatory Learning System and how to maximize the cognitive performance of your team with Cognitive Performance Software.

Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage. Pick up a copy today at www.TheAOBook.com.

Categories
Personal Development Sales

CRM:  Compliance Hammer or Performance Instrument?

“Thanks to my CRM for helping me win that deal” said no salesperson ever.  In fact, CRM is almost universally looked on as serving management, not sales.  Salespeople view CRM as a hammer to measure compliance, not a tool.  CRM utilization is a constant battle, where management doesn’t trust reports compiled from inadequate usage.

Why the shortcoming?

Today’s CRMs, in even the most sophisticated implementations, track seller activities, not deal-moving sales behaviors.

I just finished reading a new client’s sales process document, which defines sales stages, tells the company’s sales professionals what tasks should be completed in which sales stage, and what resources are there to help them. It was a very thorough document, obviously well thought out and logically presented in considerable detail. It was tightly integrated with the company’s CRM system, and sellers can easily track the activities outlined in the playbook.  Of “selling process/CRM integration” efforts I’ve seen, this one is above average.

Here’s the thing:  in 35 pages, the customer’s buying process was almost invisible:  There was almost no insight into the customer’s journey, what it might look like, or who might be involved.

  • While several common roles were mentioned, zero coverage was given to what each role commonly looks for, or how they interact.
  • There was no mention of common value drivers at all – unless you count “provide test reports on features where we outperform competitors”. That is, there was not attempt to ascertain which product advantages might actually result in customer value.  And, actionable information like which value drivers might apply to which common buying personas was completely off of the radar screen.
  • While the sellers were doing all of their well-regulated selling activity, there was no mention of what complementary buying actions they should expect the customer to be doing.
  • There was strong emphasis on investing time and resources on the best customers, but no real definition what “best customer” looks like, other than “spends the most”.No particular mention of whether they are a fit for this company’s premium products, and certainly no attempt at a scoring system for “best customer”.

The difference between “above average” and “world class” is powerful.  World class selling organizations implement sales methodologies which address these (and other) gaps.  Miller Heiman Group clients have had the ability to overlay such methodologies on their CRMs.

What does the difference get you?

When you have a methodology that aligns selling and buying processes, then helps sales people diagnose the actions that will keep customers moving along their buyer’s journey, several things happen:

  1. You can identify deal-moving sales behaviors
  2. You can diagnose at-risk deals in time to rescue them…and know how.
  3. You can replicate high-performance behaviors across your entire sales team.

This sounds pretty powerful, right?  When sales leaders, particularly front-line sales managers, are able to diagnose and coach within a dynamic coaching culture, sales performance outcomes improve dramatically.

A new generation of CRM is the next innovation in sales performance:  What if your CRM was able to do some of the diagnosis automatically, so that front-line sales manager diagnosis time wasn’t the bottleneck? You’d really have something, wouldn’t you?

The new generation of CRM is here.  It’s an instrument for sales performance improvement, not the same old compliance hammer.  It’s combined with the world’s most highly respected methodology for complex selling…a methodology updated for even greater results for today’s generation of sellers. Where traditional CRMs measure seller activities, this new CRM is centered on selling behaviors that move deals, identify at-risk deals, and coach performance electronically.

Is the view worth the climb?

Adopting any new system is a substantial investment of resources.  While having a more manageable sales system is valuable to managers; real ROI comes from having a dynamic coaching culture.  Close rates climb by an average of 18%.  The view – the return – is high.  The results have been proven over decades.

Our new system is the easiest to implement way to achieve that dynamic coaching culture in existence. The climb – the cost — has never been easier.

This set of instruments are easy to customize to many businesses.  I’m happy to spend some time with you learning about your unique situation to see if we can apply this powerful solution to your needs, the way you need.  Contact me if you want to talk more.

To your success!

Categories
Best Practices Body Language Management Marketing Personal Development Sales

Business Introductions Made Easy

Many details come together to create an impression. Of great importance is the first time an individual meets another person face-to-face. In business settings, we often find ourselves in situations of having to make an introduction. Not only will you present yourself to others, but very often you may be the one introducing two people to each other. Here are a few tips to help you through both scenarios.

MAKING AN INTRODUCTION

Whom you introduce first matters

Decide who the senior most person is between the two you are introducing. Ask yourself who is the VIP in this situation. Turn to the higher rank person first to start the introduction. You say the senior most person’s name first. However, please know that a client/customer always outranks anyone in your organization, yes, even the CEO.

Here are some examples:

  • How to introduce a new employee to the CEO of the company. Turn to the CEO first and say, “Jane Smith (CEO), I would like to introduce you to Tom Johnson (employee), a new employee. Tom Johnson, this is Jane Smith, the CEO of XX.”
  • How to introduce a CEO to a client. Turn to the client first and say “Adam Jones (client), I would like to introduce you to Sarah Thomas, the CEO of ABC Company. Sarah Thomas, this is Adam Jones, a client of ABC Company.”
  • How to handle age rank. If you know the age of each person, you introduce the younger person to the older person.
  • How to handle gender. Gender doesn’t matter. You always consider rank.

Add an Interest Point

It is nice to be able to give the two people you are introducing a common interest point that may help them continue their conversation. “Jane Smith, I would like to introduce you to Sally Hanson, the president of XYZ Company. Sally Hanson, Jane Smith is a sales consultant for ABC Company. You both have an interest in XX (hobby, sports team, attended the same university).”

SELF-INTRODUCTION

With a genuine smile and looking into their eyes, say, “Hello, my name is Sheila Anderson (say your name slowly – more on this in a bit!). I am a personal brand strategist with Image Power Play.” Shake hands after the introduction is made to ensure you focus on listening to the introduction.

INSTANCES WHEN YOU CANNOT RECALL A NAME

We have all been there when you see someone you met, and you cannot recall their name. Do not be embarrassed. It’s a common occurrence, and the other person has likely experienced it themselves. Here is what you can say in this situation: “Hello, my name is Sheila Anderson. I met you a few months ago at the Chamber of Commerce mixer. It’s nice to see you again. Please tell me your name again.”

Repeat the other person’s name a couple of times during the conversation to ensure you remember it. Moreover, do not be afraid to ask them to, so you make sure you pronounce it correctly. The sound of our name is one of the most precious words we ever hear. We all like our names to be pronounced correctly.

I help executives create a powerful image and brand so they look and feel confident wherever they are. Contact me at sheila@imagepowerplay.com to schedule a 20-minute call to discuss how we can work together to grow your visibility through my return on image® services.

Categories
Growth Management Personal Development

An Optimum Leader Must Exercise the Empathy Muscle

One morning I stopped at a Dunkin Donuts for coffee.  While leaving the parking lot, I was rushing and accidently backed up into a 3-day old $25,000 VW Passat.  The driver was livid and told me so in words and body language I choose not to repeat here.  I was already late for an appointment which was one of the factors that caused me to rush and cause the accident.  I needed to act and yet not rush.  I needed to influence the man and the situation. I needed to be a leader.  The owner was too emotional, understandably so, to lead the situation to an effective conclusion.

A leader is not a leader without voluntary followers.  Followers are not really followers unless they are volunteers.  Those who are compelled to comply to follow orders from a leader are not voluntary followers.  A key factor in developing voluntary followers is the ability to develop a relationship and to build trust.  A key factor in developing a relationship is the ability to express empathy.  I needed empathy to lead the situation with my VW friend.

Empathy is a valued element in building trust and relationships.  Empathy is an acknowledgement of emotion.  It’s an expression that you understand how important a situation is to someone and you appreciate how they are feeling about it.  The ability to show empathy is a crucial skill for all leaders.   Effective leaders must be able to influence the mood of others.  By doing so they create a positive context for an organization or team and that context leads to performance.

Empathy makes it safe to feel emotion, feel understood, feel acknowledged and feel cared for.  A lack of empathy is indifference.  Indifference suggests a lack of connection and lack of relationship.  Indifference creates anxiety, dissonance, dis-engagement and often deselection.

“…empathy means taking employee’s feelings into thoughtful consideration and then making intelligent decisions that work those feelings into the response.” (Daniel Goleman, 2002)

Empathic listening is the grease that keeps relationships running with minimal friction. In studies by Dr. Antonio Damasio medical patients who had brain damage to a certain part of the brain, and were therefore unable to express empathy, had diminished relationship building skills.  Their logic remained intact but their ability to build trust was clearly missing. (Damasio, 2005)

There is a great deal of research that connects empathy to business results. Studies that correlate empathy with the emotional state of front-line employees show a direct connection to customer satisfaction and employee retention.  Poor morale among those who “touch” the customer (the front-line worker) can predict turnover of customers and employees up to three years in advance. (Daniel Goleman, 2002)

Empathy; the ability to show that you care because you can imagine yourself in their situation and acknowledge what they are feeling and how intense that emotion must be.

How did I turn around the accident situation?  I immediately expressed empathy with my friend the VW Passat owner.  I admitted my mistake and told him how I could certainly understand how upsetting it must be for someone to hit his brand-new automobile. “I too would be upset”, I said.

He remained angry but shifted to cooperation from confrontation.  This cooperation allowed me to exchange insurance information with him more quickly and more accurately.  My ability to express empathy gave me the influence I needed to minimize the wasted time and to keep my client appointment with minimal delay.

Empathy, then, is an ability that every leader must add to their toolkit.  My VW friend was willing to cooperate quickly only because I expressed sincere empathy. He was willing to voluntarily follow my lead to exchange information quickly and efficiently while avoiding the negative emotion that could have become a barrier.

Emotion cannot be avoided in the workplace nor anywhere else.  It must be managed.  It must be acknowledged.  Empathy is like a muscle that need exercise to be most effective. Make it a daily habit. It’s costs nothing and it saves relationships, trust, and time.

Wally Hauck, PhD has a cure for the “deadly disease” known as the typical performance appraisal.  Wally holds a doctorate in organizational leadership from Warren National University, a Master of Business Administration in finance from Iona College, and a bachelor’s degree in philosophy from the University of Pennsylvania.   Wally is a Certified Speaking Professional or CSP.  Wally has a passion for helping leaders let go of the old and embrace new thinking to improve leadership skills, employee engagement, and performance.  See other resources here.

 

Damasio, A. R. (2005). Descartes’ Error: Emotion, Reason, and the Human Brain. New York: Penguin Publishing Group.

Daniel Goleman, R. B. (2002). Primal Leadership: Realizing the Power of Emotional Intelligence. Boston, MA: Harvard Business School Publishing.

For more, read on: https://c-suitenetwork.com/advisors/advisor/wally-hauck/