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Category: Personal Development

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Best Practices Growth Personal Development

5 Grammatical Mistakes in the C Suite

After proofreading thousands of reports, I prepared this list of 5 grammatical mistakes.

Do you want to present yourself a well-qualified communicator, one who understands how your clients, both internal and external,  scrutinize every word you write?

Here is what NOT to do.

Don’t confuse possessive and plural

Not sure when to use an apostrophe? Plurals mean you are referring to more than one. Possessive means you are describing ownership. I know many people who can’t figure out the difference between these two.

Wrong: “She was responsible for preparing the marketing plans’ for the company.”

Right: “She was responsible for preparing the marketing plans for the company.”

Don’t add an apostrophe to a plural word unless you are using the possessive form.

Don’t mix up hyphens and dashes

This is another sign of an inexperienced writer. What’s the difference between a hyphen and a dash?

A hyphen is also called an “n dash” whereas a dash breaks up a sentence and is called an “m” dash. Keep these separate in your mind by thinking of the fact that an “n” is less wide than an “m”.

Hyphens punctuate words.
They link smaller words to make compound words: 66-year-old.
They link an adjective before a noun: month-long orientation.

Dashes punctuate sentences.
They make a detour around the main idea of a sentence to add an aside. Use two dashes in a sentence if the interruption comes in the middle of the sentence.

“The new hire–who spoke limited English–could not read the employee manual.”

A dash is twice as long as a hyphen. Note there is no space before and after either a hyphen or a dash.

Don’t use insure, assure and ensure interchangeably

Although these words sound alike, they have different meanings.

Insure means to protect against loss.
Assure means to pledge or give confidence to people. (Reassure has the same meaning.)
Ensure means to guarantee or make certain.

  • You contact an insurance carrier when you want to insure your car.
  • You talk to the attorney when you want to assure him the case is defensible.
  • You speak to the assistant when you want to ensure you receive all of the records.

Don’t confuse principle and principal

Principals are people. You dreaded being sent to the principal when you were in school. The principal was not your pal. A principal is a person in control.

Principal also means main or primary. “Our principal need is to be sure we have named all of the possible defendants.”

Principle is a rule or guidebook. “It is against my principles to not refund the unused portion of a retainer.”

This is an example of using both words in the same sentence: “The principal of the company asserted that the firm would not violate its principles.”

Don’t use colons incorrectly

Colons tell your reader to come to a stop. Use them to introduce a list, such as a list of initiatives.

Mr. Guthrie directed the sales department to focus on these actions:

  • Close more sales
  • Identify the most commonly heard objections
  • Reduce the sales cycle

Don’t put a colon after a verb or the object of a preposition.

Incorrect: Please email me: the names of the vice president of sales, marketing director and CFO at Nonny Corporation.
Correct: Please email me the names of the vice president of sales, marketing director and CFO at Nonny Corporation.

The part before the colon must be able to stand alone as a complete sentence.

Also correct: Please email me the information I need to complete my database: the names of the vice president of sales, marketing director and CFO at Nonny Corporation.

Pat Iyer is a C Suite Network Advisor, ghostwriter, and editor. Request her free editing checklist at www.editingMybook.com.

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Best Practices Culture Entrepreneurship Industries Management Personal Development Technology

Keeping Up is a Fool’s Game

Many business consultants agree that benchmarking is imperative to strategic planning. By using metrics, a business will study the practices, designs, and financial outcomes of industry leaders with one distinct purpose: To keep up with the pacesetters.

There’s just one problem. Keeping up—with technology, with the competition, with anything in business or life—is what some would call a fool’s game. Think about it: When you’re merely keeping up, what’s the advantage? In reality, there is no advantage; all you’re doing is making yourself just like everyone else.

So how do you gain advantage and truly stand out from the crowd? Here are three suggestions.

1. Get off the Treadmill

Rather than keeping up, a smarter way to benchmark means you will look to the future. Most benchmarking practices are based on two questions:

  • What path are my competitors on right now?
  • And, what are all the successful companies evolving to?

However, there is a third question to ask yourself – and it’s key to moving past the pacesetters:

  • What’s the likely progression of the industry as a whole?

Asking these questions enables you to go beyond your competition and get off the treadmill of keeping up. It opens your eyes to future possibilities—to stay ahead of the pack instead of side-by-side with them.

In my latest book, The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage, I reinforce the major competitive edge that comes from the ability to accurately anticipate the future. Think of being anticipatory as a new competency; it’s a mindset that teaches you to elevate tried-and-true strategies like benchmarking to new levels. Unlike traditional benchmarking, which looks backwards and measures what has already worked, being anticipatory requires you to look forward.

2. Use Hard Trends to Get Ahead

Ask yourself: Is your industry faced with cyclical changes, such as seasonal, economic, or sales cycles? If the answer yes, you can expect the normal ebbs and flows that go along with that. But, if the answer is no, there may be even opportunity out there.

Trends that are linear (and not cyclical) present the best opportunity for exponential change. These are trends in technology and innovation that show no signs of slowing down. Think about the future of virtualization, artificial intelligence and the Internet of Things (IoT). How could advances in these areas impact your business?

I call the latter, Hard Trends, and they are things that are sure to happen based on their upward trajectory and other considerations I talk about in the Anticipatory Organization. Knowing how to identify them can give you a powerful window to the future.

3. Learn from a Leader

While Blockbuster worked to maintain its foothold as the largest movie-rental outlet, Netflix was redefining the concept altogether.

Though Netflix began in 1997 by lending or selling physical DVDs to its customers, it already had a technology platform. Consumers could order their movies online and have them delivered through the mail. One thing it didn’t do was open a brick-and-mortar store.

Ten years later, Netflix added streaming media to its mail-order business. From there, consumer behavior and digital technology took care of the rest. By the time Netflix reinvented itself as a content creator in 2012, the majority of its content was consumed online – including on tablets and phones, which didn’t even exist when the company began.

The key here is to realize that moving beyond competition into innovation wasn’t just a small tweak in order to hit a benchmark; it was a complete change in direction. Netflix didn’t even try to compete in the physical space, they made a one-way move and invested in the future of streaming technology instead.

Are you anticipating the future with confidence? If you want to learn more about the Anticipatory Organization, my new book is available on Amazon.com now.

Categories
Best Practices Body Language Management Marketing Negotiations Sales Skills Women In Business

How to Observe Body Language to Uncover the Truth

“To uncover the truth, expose its darkness.” -Greg Williams, The Master Negotiator & Body Language Expert

When you negotiate, what body language gestures do you observe to uncover the truth? Do you seek insights from gestures, intonations, and other signs to validate when you suspect the truth is being violated? If so, exactly what do you look for?

You can gain great insight about someone’s truthfulness via their body language, and negotiate better, by arming yourself with the following information.

Body Language

Before you can accurately interpret someone’s body language, you must establish their baseline. That baseline will allow you to more accurately assess and compare the body language gestures the other negotiator exhibits more accurately during the negotiation. To form his baseline, observe his mannerisms when he’s in a non-threatening environment.

Our body seeks to maintain a constant state of comfort. When it’s out of that state, it will commit actions to put itself back into that state (e.g. babies cry for attention when they’ve soiled themselves, adults feeling overly aggrieved strike out in anger to get even and soothe themselves, etc.). During the body’s state of discomfort, observe signs like, rubbing of the hands, touching one’s face/neck/arm/leg, etc., to validate the state of mind that person is in; those signs are called comfort gestures. The person emitting the behavior is attempting to comfort himself; that person’s body is attempting to put itself back into a state of comfort.

When you see the gestures noted above, assess what has caused that person to experience discomfort. Was it something he said? If so, he may have entered a state of untruthfulness. If you sense that might be the case, consider questioning him about your suspicion. Or, you can progress the conversation and note when other comfort gestures are exhibited. The second, third, etc., iteration of such signals will add to the possibility that he’s violating the truth.

Intonation

When a person speaks, note their intonations. It will lend insight into what they believe to be more important than other aspects of what they’re saying. As an example, if someone said, “I’m not sure if that’s the whole truth.” The word(s) they placed the most emphasis on would denote what’s important to them. Thus, if the emphasis was on “whole”, there may be more that’s undisclosed. Once again, if you think that’s the case, probe to get to the root of the possible deception.

When it comes to intonations, observe what causes someone to alter their speaking pattern. Remember, the body seeks a constant state of comfort. Thus, if someone alters their speaking pace, they’re doing so due to the stimuli that put them into that mood. The behavior may be due to their contemplating what to say to complete their thought. If you sense they’re concealing the truth, consider how and when you’ll challenge them.

Once you become astute at reading body language gestures, you’ll uncover secret cues that indicate when someone’s not being forthright. You’ll become a human lie detector … and everything will be right with the world.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#Truth #uncover #bodylanguage #Negotiator #Business #Management #SmallBusiness #Money #Negotiating #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

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Growth Leadership Personal Development Technology

Is Training Putting Your Company Data at Risk?

Data security has come a long way since December 2005, right? That was the month when somebody popped open a car trunk and stole a laptop that contained the records of 230,000 Ameriprise Financial customers.  Suddenly, data security became a big concern, executives heard the word “firewall” for the first time, and companies scrambled to protect themselves.

But how much has computer security really improved? You have to wonder. Only a few years ago, the records of 74,000 current and former Coca-Cola employees were compromised when laptops were stolen from company headquarters in Atlanta.

That’s really bad. But the most pressing question is, how secure is your company data? And because we are a training company, we need to ask . . .

Are your training platforms exposing your company to attacks from hackers?

It’s a troubling question, especially if you deliver training to employees in multiple locations:

Your trainees are logging onto Wi-Fi in Starbucks and other public places across the country. Does that expose you to risk?

You’ve got a powerful new distributed system that lets employees do their training on their smartphones. But is that safe? What if one of your trainees loses a phone? Does that put your company data at risk?

You maintain stringent security in company headquarters, but what’s going on in your regional offices? Can you be sure that laptops and workstations are secure? Remember the hard lesson that Coke learned when company laptops were lifted in Atlanta.

Proactive Steps to Take

It’s reassuring to know there are ways to make sure remote laptops, tablets and phones do not give hackers access to your company data. Here are some defenses to keep in mind:

Remember, the cloud can be a great defense. When your training materials reside in the cloud – in effect, on servers that are maintained by your training company, not by you in house – it is virtually impossible for hackers to use them as entry-points to get into your company’s servers or company records. And if your training modules are organized in separate “silos” so that trainees can access only one training area at a time, you have even more security.

Be sure that trainees are using two-step encrypted passwords to log into your system. “Two-step” means that each trainee must enter two individual credentials to start training – such as a username and a strong password that passes muster. “Encrypted” means that the username and password are “scrambled” so they cannot easily be copied over Wi-Fi or by remote hackers. Also, let trainees know that they are required to log off as soon as they complete different training units. That prevents phone thieves from stealing phones and having easy access to your training materials.

Make sure robust security protocols are being followed in all company locations. You know your company and its structure better than we do, so you know the obstacles you might be facing in this area.  To make sure that protocols are followed, you might have to deliver regular security training to divisional or regional supervisors. You might also need to have your training director take on the role of security officer by making sure that company security directives are being followed.

Prevention Is Better than Fixing a Breach

One certain thing is that it is much better to take preemptive steps to protect your security than it is to repair the damage after a breach has taken place. When selecting a training development company for distributed training, the best course is to choose one with the expertise to build security defense into your plans from day one.

About Evan Hackel

Evan Hackel is CEO of Tortal Training, a leading training development company, and principal and founder of Ingage Consulting. He is the host of Training Unleashed podcast, and author of the book Ingaging Leadership. Evan speaks on Seeking Excellence, Better Together, Ingaging Leadership, and Attitude is Everything. To hire Evan as a speaker, visit evanhackelspeaks.com and follow Evan on Twitter @ehackel.

Categories
Growth Management Personal Development

Helping Leaders Simplify Leadership

In today’s complex business world, leaders want to simplify leadership to be as effective and efficient as possible. Essentially, if leadership were that easy, everyone would be a leader. For many it’s not. Here are a few areas that will help leaders simplify both leadership and organization. Combined these processes will create greater breakthrough results.

Simplify Your Leadership Style

By increasing your ability to positively influence followers, your leadership style simplification is where your focus needs to be in order to move your organization forward. In doing so, your employees will be able to get more things accomplished under your leadership.

At the core of being a leader, there is one key principle: “Leadership is about taking the complex and making it simple,” says Tony Bridwell.

Communication

“If you can’t explain it simply, you don’t understand it well enough.”
– Albert Einstein

Clearly communicate your vision of where you are going and when you want to get there. Talking about “how” you are going to do something is not simple or clear. Communicate key strategic messages in simple, clear, compelling ways that inspire changes in behavior and impelled action.

Lead Simply

“The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done.”
–Simon Sinek

Empowering your employees allows them to generate ideas and create and produce the solutions to their assigned project. This frees up time for you and managers to get done what you need to, trusting your employees to get done what they need to.

Simplify the Organization

“Simplicity is about subtracting the obvious and adding the meaningful.”
– John Maeda

By reducing or even eliminating business complexity for simplification, you need to update your rules to see how relevant they are, lessen the number of meetings and make them more productive with less time, and look at what reports are relevant where they are seen more than once, and look at what works and what doesn’t. Changing how efficient your organization can be helps both you and employees work on what matters most – productivity.

Simplicity Wins

“Nobody got anywhere in the world by simply being content.”
– Louis L’Amour

In order to keep your organization simplified, you do have to keep on top of complexity. Constant reviews before and after a project is worked on and completed helps you accomplish what you set out to do.

Achieving simplicity in your leadership requires focus, clarity, collaboration, and courage to move your employees to work toward the same cause. The ability to simplify complexity needs leaders to involve all employees in order to work together to reduce complexity for simplifying the work that needs to get done.

Categories
Entrepreneurship Management Marketing Negotiations Operations Sales Skills Women In Business

Thank You for Your Patience

“Patience can be a virtue; it can also be an enslaver. Know the difference to avoid entrapment.” -Greg Williams, The Master Negotiator & Body Language Expert

How many times have you heard the words, “thank you for your patience”? To a degree, there are times when such words become frustrating. You hear over the intercom, “you’re flight’s been delayed”, thank you for your patience. The train is 33 minutes behind schedule. Thank you for your patience.

In most situations when such words are uttered, thank you for your patience, you’re in a captive position. You can’t do anything but wait. So, why do you think such announcements are made? Do you think there’s a hidden message implied?

Sometimes, the attempt is to keep you calm and feeling like the offending party is sorry for the dilemma they’ve caused. They’re soliciting empathy to soften you to the plight you find yourself in. In other times, they’re genuinely sorry.

So, what can you do to pushback on such psychological ploys? In some cases, you can say, I appreciate the sincerity of your statement, can you please do ‘x’? In this case, ‘x’ is something that you might want due to the inconvenience you find yourself in. That request is nothing more than a test to assess their sincerity.

Depending on the circumstances, you might be surprised at what you’re granted. The point is, words are used to influence emotions. In this case, they could be used to assuage the hostile feelings that may be swirling in you due to the circumstances. To allay those feelings and test your negotiation skills, ask the other party to show through action how sorry they are. You can request anything that pleases you. I’ve done it by asking for a penny. The request got a laugh, which made the situation more tenable. It changed the outlook I had and that of the other party.

When you find yourself in a position of helplessness, due to situations that you perceive to be out of your hands, take actions to control them. You’ll be amazed at how well you feel … and everything will be right with the world.

What does this have to do with negotiations? 

In a negotiation, the words, ‘thank you for your patience’ can be a way to subdue a request for concessions, or slow the negotiation process down. It can also suggest genuine sincerity for an indiscreet remark or action. The point is, you need to understand the real meaning of someone’s conveyance to assess the purveyor’s true intent. Without validation, you could misperceive that intent, which can cause the negotiation to take an unexpected turn.

First, consider the mindset you possess; your current state of mind will influence your perspective. Next, consider the person with whom you’re negotiating. Has she displayed an ill temper throughout the negotiation, or a demeanor that’s been non-threatening, passive, and one of conciliation?  Take into account what has occurred prior to that point; the closer you are to a point of exasperation, the less likely you are to being in an understanding mindset. That means if you’ve been riled throughout the negotiation, or at a point that’s not too distant, you’ll be more likely to seek retribution and less likely to offer forgiveness.

Always be mindful of the intent of the other negotiator. It’s through that understanding that you’ll gain insight into the real person with whom you’re negotiating.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#patience, #Success #Emotion #Business #Progress #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #liars #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions #negotiaton

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Best Practices Entrepreneurship Leadership Marketing Personal Development Sales

Brains Behind the Best and Worst Marketing Campaigns of 2018

Some people think there’s no such thing as bad publicity, but in the world of PR, getting your message right the first time is crucial. If you take it too far and the message doesn’t resonate with your audience, your business and reputation could be on the line. Adversely, if you do something right, you could gain a lot more customers, garner more social network interactions, and even see a rapid increase in sales. This week on my brain health and memory improvement site brainhackers.com, we compiled a list of some of the Best & Worst PR/Marketing Campaigns from this past year.

Here is the latest post from my very talented staff member: 

http://brainhackers.com/brains-behind-the-best-worst-marketing-campaigns-of-2018/

 

 

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Best Practices Personal Development Sales

The Power of Headlines in Writing

Many features can make or break the power of headlines to draw in a reader.

Length Matters

Google usually displays 50-60 characters of a headline, so, regardless of a headline’s length, the beginning needs to be compelling. In general, for English-language headlines, 60-100 characters is the ideal range depending on where your headline will appear.

To break it down further, don’t exceed 34 character in an email headline. This is the number of letters and spaces that will be visible on a mobile phone. Because 55% or more of people read email on phones, they won’t see the rest of the headline.

Facebook headlines should be around 40 characters, Twitter, 71-100 characters, and LinkedIn can range from 80 to 120 characters.

The Numbers Game

 “10 Ways to Conquer Your Phobias”

According to many surveys, putting a number into your headline makes it more attractive. Some surveys say that 10 is the most popular number; other claim that it’s 7.

Numbers make it appear that the article will provide straightforward and practical information, i.e., a “how-to” feature.

I don’t, however, recommend a title that reads something like “101 Things You Must Do Immediately in Order to Succeed.” The reader knows that she or he is never going to do 101 things immediately and will feel that reading the article will be a) pointless or b) frustrating.

Use Emotional Words

 Below is a list of some of the most successful emotional words used in headlines.

  • Free (always a hit)
  • Fun (Who doesn’t want to have fun?)
  • Must-have (What must I have?)
  • Effortless (I need some of that)
  • Special Offer (always tempting)
  • Last Chance (even more tempting)
  • Approved (that sounds legitimate)

You can see a long list of emotional words at https://media.coschedule.com/uploads/180-Emotional-Words-List.pdf

Emphasize the Practical Nature of the Information

Words like “lessons,” “reasons,” “secrets,” “key,” and “trick” are especially successful when combined with a number. “10 Secrets to Transform Your Marriage” could be an effective headline.

I don’t care for the word “hack,” as in “life hacks,” but it deserves to be included here.

Make a Factual Claim

Avoid clickbait, which is an incongruent headline. Clickbait refers to content that deliberately misrepresents or over-promises something. It can be used to entice someone to click on a link that will take them to a web site.

When used in headline content, it attempts to induce someone to read the article.

Readers feel tricked by clickbait. I wouldn’t write a headline that said, “Let Us Teach You How to Become Irresistible.” You can’t deliver on that promise.

“I Can Teach You How to Plant a Beautiful Garden” or “I Can Help You Cut Your Cooking Time in Half” make reasonable claims for people experienced in these respective areas.

Study the Power of Headlines

How better to use your time while you’re waiting on a supermarket checkout line than to scan magazine headlines? I recall my children reading the bizarre headlines In wonderment. “Mommy, are there really aliens in New Jersey?”

Although I don’t advocate using these kinds of headlines, It Is worthwhile to study the ones that create curiosity.

Also, look at Facebook and LinkedIn headlines to focus on the ones that attract you.

Then practice. Ask others to rate your headlines. It can take time to capitalize on the power of headlines, but it’s time well spent.

Categories
Best Practices Entrepreneurship Management Marketing Negotiations Sales Skills Women In Business

How to Win More Negotiations by Using Power Right

“The perception of power is based on how it’s used. Use it right, and you’re perceived as being powerful. Use it wrong and you’re perceived as being weak.” -Greg Williams, The Master Negotiator & Body Language Expert

What does power look like in negotiations? Is it encompassed in the outcome (i.e. he who obtains the most is more powerful)? Is it encapsulated within the flow of the negotiation, or does it stem from another source? You can win more negotiations by using power right, but first, you must know how and when to deploy your power. Thus, your assessment of how to present the presence of power should be based on the negotiator type that you’re negotiating with.

Lead or Led

Power in a negotiation may take the form of the person that’s leading or the person that’s led. In the former situation, a false pretense can be assumed because he assumes he’s in the lead. That can lend itself to a false sense of bravado, which might cause one to expose his hand.

On the other hand, some people prefer to be led in a negotiation. Of the four personality types of negotiators (i.e. Hard/Closed, Hard/Open, Easy/Closed, Easy/Open) the ‘Easy/Open’ negotiator type is the one most susceptible to being led.

Hard/Closed

The most combative of the negotiator types will be the ‘hard/closed’ negotiator. His mental perspective is, ‘the only way I can win is if you lose.’ Thus, he’ll fight you for every gain you acquire and be very reluctant to make concessions unless he receives something in return. Just as an aside, some negotiators will adopt this posture to assess your response. That means this style of negotiation is not his preferred manner to negotiate. You can gain insight into the validity of his attempts by adopting the same demeanor, making a small concession and seeing how he responds or challenging him per his demeanor. In either case, don’t engage too deeply until you’ve gained enough of an assessment to know definitively what he’s up to.

Hard/Open

This negotiator type will not be as rigid as the ‘hard/closed’ type, but she may be close. She won’t be as gruff. Her demeanor will be one of allowing you the hope of acquiring more of what you seek if you go along with her plans.

With this type, go slow. Allow her to lead you to gain insight into her plans. Again, make small concessions when appropriate and request concessions to determine how amenable she might be to a give and take process. Don’t attempt to be heavy-handed with her. If you do, she may stiffen and become the ‘hard/closed’ type.

Easy/Closed

The ‘easy’ type of negotiators are the most amenable types to negotiate with. While the ‘easy/closed’ type will be the most difficult between the two, she will still be more open than the ‘closed’ types.

With this type of negotiator, adopt a power position; this is to let her know that you recognize the power you possess in the negotiation. Don’t pose it as an outright threat. Instead, position it as the silent stick that can be employed if the carrot doesn’t work.

Easy/Open

This is the easiest type to negotiate with. He will be amenable to following your lead. Be sure not to spook him. If he feels safe in the negotiation, he’ll follow your lead without question; he’ll even do so to his detriment. But he wants things to appear fair, so be aware of this trait in him. The best power to employ is the appearance of no power. Let him think he’s in the lead and you can lead him from behind.

When using power in a negotiation, the way you employ it based on the negotiator type will impact the success you have with it. By knowing when and how to employ your power, you’ll be in a more powerful position throughout the negotiation … and everything will be right with the world.

Remember, you’re always negotiating! 

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com 

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#win #Power #Negotiator #Business #Management #SmallBusiness #Money #Negotiating #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

Categories
Best Practices Entrepreneurship Management Skills

Five Steps to Change Your Thinking

When you make changes, are they coming at you from the outside in or inside out? In my 30 years of working with top leaders from business, health care, government and education, I have found that the majority of change comes from the outside in. When a new law is passed, you have to make changes in order to comply with it; when a competitor comes in offering lower prices, you probably have to change some aspect of how you do business; and when a new technology comes out that changes customer behavior, you’ll likely request that your IT department get you on the new products ASAP.

Most of us are conditioned in both our personal and professional lives to make changes based on outside factors. For example, when the stock market goes down, people often sell, and when it goes up, they buy.

Whenever change comes from the outside, we are forced to react to it. Rather than being proactive, we find ourselves constantly putting out fires and managing the latest crisis.

Instead, let’s look at two examples. Did the crowd-sourcing disruptor Kickstarter become a dominant force because it was fast to react? Was being reactionary the driving force in Facebook’s dominance in social media? Nope.

One reason for Facebook’s success is that it picked up where the limitations of other platforms left off. Kickstarter developers took a popular altruistic concept – used by Caring Bridge and others – and applied it to entrepreneurship. I sometimes call this approach to innovating a new business going in the opposite direction.

So, how do you stop reacting to outside forces and become a disruptor instead? Think about the Hard Trends that are sure to impact your organization. Think about the problems and opportunities that derive from them. What can you do now to not only pre-solve those problems before they become genuinely disruptive, but also leverage those Hard Trends into game-changing opportunities?

5 Quick Tips for Thinking Inside-Out  

It is essential to spend at least a small portion of time thinking about your future in an opportunity mode.

1. Build thinking time into your schedule. Try spending a minimum of one hour a week unplugging from the present crisis and plugging into future opportunity.

2. Find certainty in chaos. Instead of feeling blocked by all the things you are uncertain about in your work and life, ask yourself: What am I certain about? Those are the Hard Trends.

3. Be Anticipatory. Based on Hard Trends, think through these key questions: What is sure to happen in the next two to three years? What problems will your company be facing? What problems will your customers be facing (and how can you address those pain points)?

4. Dream a Little. Another good question to ask is: What is my ideal future? What are the steps to get there – whether it’s a business goal or a retirement dream? Or, it could be a bit of both.

5. Put Ideas into Motion. Once you are clear on your vision and have identified the Hard Trends that will impact you, spend some of your opportunity time solving problems before they happen.

The level of pervasive disruption that you need comes from the inside out (making the first move) rather than the outside in (moving in response to something). What events and developments can you anticipate by using your inside-out thinking?

If you need help getting started, try my Hard Trend Methodology, which is the mindset I describe in my latest book, The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage.