Category: Branding

The Power of Personal Branding: How to Build a Strong Online Presence

Post author By Tyler Hayzlett
Post date May 2, 2023

Introduction:

In today’s digital age, building a strong online presence is critical for individuals and businesses alike. One of the most effective ways to do this is through personal branding. Personal branding is the process of creating a unique identity and image for oneself in the eyes of others, whether it’s online or offline. It involves showcasing one’s strengths, expertise, and values to build a strong reputation and attract opportunities. In this blog post, we’ll explore the power of personal branding and how you can build a strong online presence.

Define Your Personal Brand

Before you start building your personal brand, it’s important to define who you are and what you want to be known for. Begin by identifying your unique strengths, skills, and values. Ask yourself questions such as: What sets me apart from others? What do I want to achieve in my career or personal life? What are my core values?

Once you’ve identified your unique attributes, it’s time to create a personal brand statement. This statement should capture the essence of who you are and what you stand for. It should be short, memorable, and easy to understand. Use your personal brand statement as a guide when creating your online presence.

When creating your online presence, make sure to use consistent branding across all platforms. This includes using the same profile picture, bio, and visual elements such as color schemes and fonts. Consistency is key when it comes to personal branding.

Create a Strong Online Presence

Now that you’ve defined your personal brand, it’s time to create a strong online presence. This involves using social media platforms, blogs, and websites to showcase your expertise and build your reputation.

Start by choosing the social media platforms that are most relevant to your personal brand. For example, if you’re a photographer, you might want to focus on Instagram and Pinterest. If you’re a business professional, LinkedIn might be the platform for you.

When creating your social media profiles, make sure to optimize them for search engines. This includes using keywords related to your personal brand in your bio and posts. Use high-quality visuals that reflect your personal brand and engage with your audience regularly.

Blogging is another effective way to build your personal brand. By sharing your knowledge and expertise, you can establish yourself as an authority in your industry. Use your personal brand statement as a guide when creating blog content. Make sure to promote your blog on social media to reach a wider audience.

Finally, consider creating a personal website. This is a great way to showcase your portfolio, share your story, and connect with potential clients or employers. Make sure your website is easy to navigate, visually appealing, and optimized for search engines.

Engage with Your Audience

Engaging with your audience is crucial when it comes to building a strong online presence. This involves responding to comments, asking for feedback, and creating a sense of community around your personal brand.

Make sure to respond to comments and messages promptly. This shows that you value your audience and are interested in their feedback. Ask for feedback and incorporate it into your personal brand strategy.

Creating a sense of community around your personal brand can be achieved through various means. Consider starting a Facebook group or hosting a Twitter chat related to your industry. This allows you to connect with like-minded individuals and establish yourself as a thought leader in your field.

Conclusion:

Personal branding is a powerful tool for building a strong online presence. By defining your personal brand, creating a strong online presence, and engaging with your audience, you can establish yourself as an authority in your industry and attract opportunities. Remember to be authentic, consistent, and engaged to build a personal brand that truly reflects who you are.

For more information visit tylerhayzlett.com

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The Ultimate Guide For Launching a Podcast for Your Business

Post author By Tyler Hayzlett
Post date May 1, 2023

Introduction

The world of business is constantly evolving, and entrepreneurs must keep up with the changing trends and technologies to stay ahead of the curve. One of the latest trends in business marketing is podcasting. With the rise of digital media, podcasts have become an effective way for businesses to connect with their audience, build brand awareness, and establish thought leadership.

In this articles, we will guide you through the process of launching a successful podcast for your business.

Whether you’re a seasoned entrepreneur or just starting out, we will help you understand the benefits of podcasting, how to choose the right format, equipment, and software, and how to craft engaging content that will resonate with your target audience.

We will also cover the marketing strategies and techniques you can use to promote your podcast, build your audience, and monetize your content. From overcoming common podcasting challenges to navigating legal and ethical considerations, this book is your comprehensive guide to launching a successful business podcast.

Podcasting has become an increasingly popular medium for businesses to connect with their audience. It offers a unique opportunity to build brand awareness, establish thought leadership, and provide valuable insights to listeners.

Here are a few benefits of creating a business podcast:

Increased brand exposure and credibility
Access to a wider audience
Opportunities to collaborate with other industry leaders
Ability to provide valuable content to listeners
Improved customer loyalty and engagement

Choosing the right podcast format that fits your brand is crucial:

When it comes to creating a podcast, choosing the right format is crucial. It should align with your brand’s messaging and audience preferences. Here are some popular podcast formats to consider:

Interview-style: This involves inviting guests to discuss topics relevant to your brand or industry.
Solo show: This format involves a single host sharing insights, tips, or stories related to your brand.
Roundtable discussion: This format involves a group of experts or industry leaders discussing a topic related to your brand.
Storytelling: This format involves telling stories related to your brand or industry.

Identifying your target audience and content niche:

To create a successful podcast, you need to know your audience and what content will interest them. Here are some questions to help you identify your target audience and content niche:

Who is your ideal listener?
What are their pain points or challenges?
What topics are they interested in?
What type of content resonates with them?
What sets your podcast apart from others in your industry?

Creating a compelling podcast title:

Your podcast brand and title should reflect your brand’s values and messaging. Here are some tips for creating a compelling podcast brand and title:

Choose a name that is memorable, easy to pronounce, and relevant to your brand.
Create a professional logo and cover art that aligns with your brand’s aesthetics.
Write a clear and concise description that highlights the value your podcast provides.

Choose the right equipment and software:

Investing in the right equipment and software can help ensure your podcast has high-quality audio and is easy to produce. Here are some essentials you’ll need:

Microphone: Choose a quality microphone to ensure clear and crisp audio.
Recording software: There are many options available, such as Audacity or Adobe Audition.
Editing software: Use editing software to remove unwanted background noise, add sound effects, or adjust levels.

Craft engaging podcast scripts and show outlines:

Creating engaging podcast scripts and show outlines is essential to keeping your audience interested and engaged. Here are some tips for crafting compelling content:

Create an outline that follows a clear structure.
Keep your script conversational and natural.
Use storytelling techniques to keep your audience interested.
Use humor and anecdotes to add personality to your podcast.

The importance of recording and editing your podcast:

Once you have your equipment and content ready, it’s time to start recording and editing your podcast. Here are some tips to help you produce high-quality audio:

Choose a quiet and comfortable recording space.
Record several takes to ensure you have clean audio.
Use editing software to remove unwanted background noise and adjust levels.

Adding music and sound effects can go a long way:

Adding music and sound effects can help break up your podcast and add personality to your content. Here are some tips for using music and sound effects in your podcast:

Choose music that aligns with your brand and podcast theme.
Use sound effects sparingly and only when relevant.
Make sure any music or sound effects you use are royalty-free.

Develop the right marketing strategy for your podcast:

After creating an engaging podcast with quality content, you need to develop a marketing strategy to help you reach your target audience. Here are some tips to help you market your podcast effectively:

Leverage Social Media: Social media platforms like Twitter, Instagram, and Facebook are great for promoting your podcast. Use these platforms to share teasers, behind-the-scenes content, and episode previews. Engage with your audience by responding to their comments and feedback.
Utilize Email Marketing: Email marketing can be a powerful tool for promoting your podcast. Create a mailing list and send regular updates to your subscribers about new episodes, upcoming guests, and other podcast news.
Collaborate with Other Podcasters: Partnering with other podcasters in your niche can help you expand your reach. Consider guest hosting on other podcasts or inviting other podcasters to be guests on your show.

Building your podcast audience:

Once you have created quality content and have a marketing strategy in place, it’s time to focus on building your podcast audience. Here are some tips to help you grow your audience:

Engage with Your Listeners: Building a relationship with your listeners is essential for growing your audience. Respond to their feedback, encourage them to share your podcast with others, and ask for their input on future episodes.
Optimize for SEO: Optimize your podcast title and description for SEO to help people find your podcast when searching online. Use relevant keywords and include a detailed description of what your podcast is about.
Cross-Promote on Other Platforms: Cross-promoting your podcast on other platforms, such as social media or YouTube, can help you reach new audiences.

Monetizing your podcast with sponsorships and advertising:

Monetizing your podcast can be a great way to earn income from your hard work. Here are some ways to monetize your podcast:

Sponsorships: You can earn money by partnering with brands and promoting their products or services on your podcast. Look for companies that align with your values and target audience.
Advertising: Another way to monetize your podcast is by selling advertising space. You can either sell ad space directly to brands or use an advertising network like Advertisecast.
Merchandise Sales: Consider selling merchandise related to your podcast, such as t-shirts or mugs, to earn additional revenue.

Leverage your podcast for business growth:

Podcasting can also be a powerful tool for growing your business. Here are some tips to help you leverage your podcast for business growth:

Build Your Authority: Use your podcast to establish yourself as an authority in your niche. Share valuable insights, interview industry experts, and provide actionable advice to your listeners.
Network with Industry Leaders: Invite industry leaders to be guests on your podcast. This can help you build valuable connections and establish yourself as a thought leader in your industry.
Generate Leads: Use your podcast to generate leads for your business. Offer exclusive discounts or promotions to your listeners and include a call-to-action in your episodes.

How to properly measure and analyze your podcast success:

Measuring and analyzing your podcast success is essential for improving your content and growing your audience. Here are some metrics to track:

Downloads: Track the number of downloads your podcast receives per episode.
Engagement: Monitor engagement metrics like social media shares, comments, and reviews.
Revenue: Track your podcast’s revenue from sponsorships, advertising, and merchandise sales.

Overcome common podcasting challenges:

Podcasting can be a rewarding experience, but like any creative endeavor, it can also come with its own set of challenges. Here are some common podcasting challenges and tips on how to overcome them:

Lack of audience engagement: One of the biggest challenges that podcasters face is getting listeners to engage with their content. To overcome this challenge, make sure to promote your podcast on social media and other relevant platforms. Encourage your listeners to share your podcast with their friends and family, and ask for feedback in your episodes.
Technical difficulties: Technical difficulties can be frustrating, especially when you’re recording an episode. To avoid technical difficulties, invest in a good quality microphone and headphones. Also, make sure to test your equipment before recording and keep backups of your recordings.
Consistency: Consistency is key when it comes to podcasting. To overcome this challenge, create a schedule for your podcast and stick to it. This will help you build a loyal audience who knows when to expect new episodes.
Finding guests: Finding guests to interview on your podcast can be a challenge, especially if you’re just starting out. To overcome this challenge, reach out to people in your network and ask if they would be interested in being a guest on your show. You can also use social media platforms like Twitter and LinkedIn to find potential guests.
Burnout: Burnout is a common challenge for podcasters who are producing content on a regular basis. To avoid burnout, take breaks when you need them and prioritize self-care. You can also consider bringing on a co-host or hiring a team to help with production.

By being proactive and addressing these common challenges head-on, you can overcome the hurdles that come with podcasting and create a successful show that resonates with your listeners.

For more information visit tylerhayzlett.com

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Podcasting Made Easy: Simple Steps for Starting Your Show

Post author By Tyler Hayzlett
Post date April 27, 2023

How Much Does it Cost to Start and Run a Podcast?

The cost of starting and running a podcast can vary depending on various factors such as the equipment and hosting platform you choose. Here are some typical expenses to consider when starting a podcast:

Recording equipment: A basic microphone and headphones can cost around $100, but more advanced equipment can cost several hundred dollars.
Hosting platform: Some popular podcast hosting platforms are free, while others can cost around $20 per month or more.
Editing software: You can find free editing software or pay for more advanced options.
Other expenses: Depending on your needs, you may need to pay for things like soundproofing materials, music or sound effects, and marketing.

Do Podcasts Make Money?

Yes, podcasts can make money through various methods such as sponsorships, merchandise sales, and Patreon donations. However, it’s important to note that it can take time to build a large enough audience to generate significant income from a podcast.

How Do I Start a Podcast for Free?

Starting a podcast for free is possible with the right tools and resources. Here are some steps you can follow:

Use a free hosting platform such as Anchor or SoundCloud.
Record your podcast using your smartphone or free recording software like Audacity.
Use free editing software like GarageBand or Audacity to edit your podcast.
Promote your podcast on social media and other free channels.

How Do I Start a Podcast With No Experience?

Starting a podcast with no experience can be intimidating, but it’s possible with some preparation and research. Here are some steps to follow:

Research and listen to other podcasts in your niche to get ideas and inspiration.
Choose your topic and format.
Invest in quality equipment and practice recording and editing.
Plan out your episodes and schedule.
Promote your podcast on social media and other channels.

How Long Should a Podcast Be for Beginners?

For beginners, it’s recommended to keep podcasts around 20-30 minutes to keep listeners engaged without overwhelming them with too much content.

Can You Start a Podcast With No Followers?

Yes, you can start a podcast with no followers, but it may take time to build an audience. Consistent promotion on social media and other channels can help attract listeners over time.

What are the Top 5 Things to Know Before Starting a Podcast?

Choose your niche and format.
Invest in quality equipment.
Plan out your episodes and schedule.
Promote your podcast on social media and other channels.
Engage with your audience and listen to feedback.

Is it Still Worth Starting a Podcast?

Yes, podcasting is still a valuable medium for sharing information and building an audience. With the right approach and consistency, anyone can create a successful podcast.

Are Small Podcasts Profitable?

Small podcasts can be profitable, but it may take time and effort to build a large enough audience to generate significant income.

What is a Podcaster’s Salary?

A podcaster’s salary can vary greatly depending on factors such as the size of their audience, the number of sponsors, and the revenue streams they use. According to Glassdoor, the average salary for a podcast host in the United States is around $52,000 per year.

How Much Do Podcasts Make Per 1,000 Views?

The amount that podcasts make per 1,000 views varies depending on factors such as the advertiser and the audience demographics. On average, podcast advertising rates can range from $15 to $50 per 1,000 downloads.

Is a Podcast a Side Hustle?

Yes, podcasting can be a side hustle for those who have a passion for creating content and want to earn extra

For more information visit tylerhayzlett.com

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WATCH: Tips on How to Start And Grow a Personal Brand in 2023

Post author By Tyler Hayzlett
Post date April 26, 2023

Introduction:

In today’s digital age, creating a personal brand is more important than ever. People are no longer just buying products or services; they are buying into the people behind those products or services. This is why having a strong personal brand is crucial to success, whether you are an entrepreneur, executive, or employee.

What is a Personal Brand?

A personal brand is the perception that people have of you, based on the image you present to the world. It is how you are perceived by others, including your peers, clients, and competitors. Your personal brand is not just about what you do; it is also about who you are and how you communicate your values and beliefs.

Why is a Personal Brand Important?

Having a strong personal brand can help you stand out in a crowded market. It can also help you attract more clients, build trust and credibility, and increase your influence. A strong personal brand can also help you create more opportunities for yourself, whether it is getting a promotion, speaking engagements, or media coverage.

How to Build a Personal Brand

Building a personal brand takes time and effort, but the rewards are worth it. Here are some steps you can take to build a strong personal brand:

Define Your Brand

The first step in building a personal brand is to define who you are and what you stand for. This includes identifying your values, strengths, and unique selling points. You should also think about your target audience and what they are looking for.

Develop Your Story

Once you have defined your brand, it is time to develop your story. This is the narrative that you will use to communicate your brand to the world. Your story should be authentic, compelling, and memorable. It should also be tailored to your target audience.

Build Your Online Presence

In today’s digital age, having a strong online presence is crucial to building a personal brand. This includes creating a website, blog, and social media profiles. You should also be active on relevant online communities and forums.

Create Valuable Content

Creating valuable content is a key part of building a personal brand. This includes writing blog posts, creating videos, and sharing your expertise on social media. Your content should be informative, engaging, and relevant to your target audience.

Engage with Your Audience

Engaging with your audience is crucial to building a strong personal brand. This includes responding to comments on your blog or social media posts, participating in online discussions, and attending events and conferences.

Conclusion

Building a strong personal brand takes time and effort, but the rewards are worth it. By following the steps outlined in this guide, you can create a personal brand that stands out in a crowded market. Remember to stay true to yourself, be authentic, and communicate your values and beliefs. With persistence and dedication, you can build a personal brand that helps you achieve your goals and creates more opportunities for yourself.

WATCH:

https://www.youtube.com/watch?v=1uTY6TaZC2g

For more information visit tylerhayzlett.com

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Recession-Proof Your Look: Budget-Friendly Tips for Enhancing Your Personal Style

Post author By Sheila Anderson
Post date April 26, 2023

How to Look Good on a Budget: Recession-Proofing Your Appearance

When times are tough, it’s easy to let our appearance slide. After all, who has the time or money to invest in expensive clothes and grooming products? However, caring about your appearance, especially when money is tight, can have a big impact on your personal and professional success. In this article, we’ll explore some tips and strategies for recession-proofing your look and enhancing your personal style, even on a budget.

Invest in high-quality basics

When it comes to building a wardrobe on a budget, it’s important to focus on high-quality basics that will stand the test of time. These might include items like a well-fitted blazer, classic jeans (a dark wash is always best), and versatile shoes. While these items may require a higher upfront cost, they will pay off in the long run by lasting for years and allowing you to mix and match them with different outfits. You should spend 80% of your wardrobe budget on your basics.

Accessorize strategically

Accessories are a budget-friendly way to add interest and style to your outfits. Look for accessories like scarves, pocket squares, jewelry, belts, and hats that can be used to change up your look without breaking the bank. By adding a pop of color or texture to your outfit with a well-chosen accessory, you can elevate your style and create a more polished and put-together look.

Prioritize fit

One of the most important factors in looking good on a budget is finding clothes that fit well. Clothes that are too big or too small can make you look sloppy and unprofessional, while clothes that fit well can enhance your best features and make you look more polished and put-together. Look for clothes that flatter your body shape and accentuate your best features, and don’t be afraid to have them tailored if needed. This is the number one mistake that can cheapen your look if you don’t pay attention to it.

Focus on grooming

Good grooming habits can go a long way in enhancing your appearance and making you feel more confident. This includes basics like regular haircuts, good hygiene, and clean nails. If you wear makeup, focus on simple, natural looks that enhance your features without breaking the bank. By taking care of your grooming needs and presenting a clean, polished appearance, you can feel more confident and put-together, even on a tight budget.

Care about your appearance

Finally, it’s important to care about your appearance, even when money is tight. How you present yourself can have a big impact on how others perceive you and the opportunities that come your way. By taking care of your appearance and presenting yourself in a professional and polished manner, you can position yourself for success even during tough economic times. Remember, you don’t have to spend a lot of money to look and feel your best. With a little creativity and effort, you can recession-proof your look and enhance your personal style, even on a budget.

In conclusion, recession-proofing your look requires a combination of strategic shopping, good grooming habits, and a commitment to presenting yourself in the best possible light. By investing in high-quality basics, accessorizing strategically, prioritizing fit, focusing on grooming, and caring about your appearance, you can look and feel your best even on a tight budget. So go ahead and rock that budget-friendly outfit with confidence, knowing that you’re presenting your best self to the world.

If you’re looking for expert guidance on how to recession-proof your personal brand and enhance your appearance, consider working with Sheila Anderson, The Image Designer. With years of experience in the branding and image consulting industry, Sheila can provide personalized advice and strategies for success that align with your unique goals and budget.

Whether you’re an entrepreneur, freelancer, or corporate professional, building a strong personal brand and enhancing your appearance can help you stand out from the competition and position yourself for success, even during tough economic times. So don’t wait – contact Sheila Anderson today at Sheila@ImagePowerPlay.com to learn more about how she can help you recession-proof your personal brand and take your career or business to the next level.

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C-Suite Network Chairman, Jeffrey Hayzlett, Launches New eBook, on How to THRIVE In a Recession

Post author By Keira Rodriguez
Post date April 4, 2023

New eBook to focus on five key elements needed to thrive in a difficult economic climate and how to find opportunities in the midst of a crisis

New York, NY – April 4, 2023 — The C-Suite Network, the world’s most trusted network of C-Suite leaders, is announcing that Chairman Jeffrey Hayzlett is launching an eBook to provide other business leaders with a roadmap to thrive during a potential economic downturn. The eBook, titled “Never Waste a Good Crisis: Successful Strategies to Thrive in a Recession,” will also serve as a beacon for business leaders on how to find opportunities during difficult times and how they, too, can act as ‘business first responders’ for their teams and communities.

With almost three-quarters of Americans believing the country is already in a recession, it’s imperative that business leaders have a plan in place to guide their teams and put themselves in a position to help other leaders. If COVID taught us something is that the business community was not ready to withstand the global financial crisis that ensued. This time, we will be ready – armed with tools to implement before we’re in too deep.

“Back in March of 2020, I put a stake in the ground and became even more determined that we would be business first responders. I couldn’t sew a mask and I wasn’t a medical professional. Instead, I used the tools acquired throughout my career as former Fortune 100 CMO, a business owner, and an entrepreneur to help as many people (and businesses) as I could,” said Hayzlett. “This eBook is a continuation of those efforts. I was able to gain input and insights from some of the most notable financial minds and business owners – not just for the eBook but for my podcast and TV show, too.”

The eBook is only a part of a full-scale effort to get as many leaders and organizations as informed as possible in the event of a recession. In addition to the eBook, there will be a series of interviews on “All Business with Jeffrey Hayzlett” – both the podcast on C-Suite Radio and the television show on C-Suite TV, featuring luminaries such as Dr. Art Laffer, Danielle DiMartino-Booth, Mark Skousen, and futurist Daniel Burrus, among others.

“I’m excited about this project because it gives us the opportunity to help as many of our C-Suite Network members as possible – some of which are solopreneurs, and through the distribution of our podcast and TV show, we hope to reach a wider audience so we can together not just survive, but thrive, and reach the next level of success.”

For additional information about C-Suite Network, or to download your FREE copy of the eBook, go to: https://c-suitenetwork.com/.

# # #

About C-Suite Network

C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development, and networking opportunities for business executives with titles of vice president and above. The C-Suite Network’s mission is to provide a peer community, networking events, relevant content, and services to support c-level executives and other entrepreneurs achieve professional success.

C-Suite Network offers invitation-only events as well as custom-tailored content through all its entities: C-Suite TV, C-Suite Radio, C-Suite Book Club, and C-Suite Network Advisors™. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

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How to Look Good on a Budget: Recession-Proofing Your Appearance

Post author By Sheila Anderson
Post date March 24, 2023

Invest in high-quality basics

Accessorize strategically

Prioritize fit

Focus on grooming

Care about your appearance

If you’re looking for expert guidance on how to recession-proof your personal brand and enhance your appearance, consider working with Sheila Anderson, The Image DesignerÔ. With years of experience in the branding and image consulting industry, Sheila can provide personalized advice and strategies for success that align with your unique goals and budget.

Whether you’re an entrepreneur, freelancer, or corporate professional, building a strong personal brand and enhancing your appearance can help you stand out from the competition and position yourself for success, even during tough economic times. So don’t wait – contact Sheila Anderson today to learn more about how she can help you recession-proof your personal brand and take your career or business to the next level.

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EMPOWER YOUR WORKFORCE: PROMOTE INFORMED FINANCIAL DECISIONS, SAVING HABITS, AND WORKPLACE EDUCATION

Post author By Kris Miller
Post date March 7, 2023

Many people may lack the basic math skills and financial know-how to make decisions. One of my favorite books, which I reread from time to time, is the 1988 book Innumeracy by John Paulos; he coined the book’s title from people being slow in math as compared to illiterate. Math and money are very different, and learning the differences is crucial to building wealth securely.

Even though many adults across generations were functioning with medium levels of financial literacy, too many workers today possess low levels of Personal Financial Proficiency (PFP) and have difficulty applying financial decision-making skills to real-life situations.

Here are a few general questions about everyday financial situations that stumped so many:

Determining wages and take-home pay,
Questions about investment types, risk, and return,
Understanding specific risk economic outcomes risk
Understanding that 401(k) are not pensions

This is where Americans exhibit the lowest scores, with less than one-third answering correctly.

Lack of financial understanding affects all ages and socioeconomic levels. The result is those who fall into the limited PFP category, even though financially literate, may not manage their financial resources effectively and may feel intimidated by retirement, budgeting, tax planning, and Social Security topics.

One way to help everyone become more confident about their personal finances is by building a solid foundation with Financial Proficiency.

Financial literacy dark secret

People with higher levels of financial literacy “fluency bias.” are more likely to build weak foundations to support their financial houses. Sadly, in this case, a little knowledge is dangerous and prevents many from developing a strategy that works and won’t leave you in a pickle as you get to retirement age.

For more Healthy Money Tips Listen to our PodCast “Money 911”

You can reach me at Kris@HealthyMoneyHappyLIfe.com, (951) 926-4158

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Crack The Code and Glide!

Post author By Julia Taus
Post date March 1, 2023

Susan K Younger Personal Brand Origin Story:

“Susan, you are shy, smart, and tall which means people are going to mistake you for being conceited, stuck up, and arrogant. You will need to reach out to people, don’t assume they’ll come looking for you.” This was mom’s sage advice for as long as I can remember.

I was also a klutz.

Constantly tripping over my size 11 feet with an awkward gait. Yet on cold winter nights, when cars circled around our neighborhood baseball diamond to illuminate a sheet of ice, I became calm and graceful. Gliding effortlessly through a crowd of peers, skating backwards, and doing twirls in a blue and white parka. My skates had baby blue pom poms with bells, and I wore earmuffs to match. It was the only time my younger brother Fred – who thrived in all sports and in all social settings – did not mock me for being uncoordinated. Now in scholastics I had the upper hand, every grade Fred entered he got compared to his older sister, the smart, straight A-student.

“If I hadn’t been there for your birth, I wouldn’t know you were mine. You have a mole on your arm in the exact same spot as I do, and you look like your dad and act like him too.”

Mom called me her little Harold. It didn’t matter. Both of my parents loved us the same and encouraged us to become whoever we wanted to be. For me, from a young age that was an architect. Whenever we moved to a different house, which we did rather frequently, I’d sketch plans to solve problems my parents described in each home we considered. I was enthralled at the idea of being able to design a room.

Emboldened with this desire, in my junior year of college I walked into a local architectural firm, introduced myself, and asked if I could work as their summer apprentice. The position didn’t even exist but because I took the initiative and made a good impression, they created the job for me.

Taking this one bold step launched my career.

After that I managed teams of architects and drew plans for retail stores throughout the country, often finding myself as the only gal in the room. Quickly, I learned I needed to face my own ignorance and ask clarifying questions, even at the risk of sounding silly. Additionally, I had to understand what motivated people and how they made decisions. For a long time, I did this intuitively feeling the energies of a room or conversation, and then naturally was able to process what was needed to succeed. However, I had no way to communicate my process with others.

Once I got certified in BANK personality profiling – a simple, scientific methodology that takes less than 90 seconds to complete and reveals the primary way a person interacts with the world – I became empowered with a language to discuss the various energy dynamics happening at work and at home.

There are four personality types – Blueprint, Action, Nurturing, Knowledge – and each one is listed on a card with several values.

A person reads through and organizes the cards in the order of what is most important to them. I am a NAKB. Nurturing is my primary orientation backed by Action and then followed by Knowledge and Blueprint.

When I know people’s codes, I have key insights on how to communicate with them in their preferred style which is motivating to them, increases trust, and reduces a lot of friction and frustration. For example, when I managed two colleagues – one a Blueprint who thrives on structure and checklists, and the other an Active who enjoys freedom and creative control – I passed projects off to them differently to set them up for success.

For the Blueprint she wanted clear directives, so I’d encourage her to make a workflow that we could review together before she began. For the Active, this same approach would have stifled his creativity, so his projects were given with broad instructions and ample opportunity for him to make it his own. It’s also applicable in our personal lives. Looking back, it’s now easy for me to know that both Fred and my mom were Actives. They were vivacious, go-getters full of stories and always having fun. Often people will associate ‘architect’ with Blueprint but what fulfills me is designing a space that nurtures the people who are occupying it. How form can foster community.

Learning these codes enables me to dance among various personalities and feels akin to being back on that ice, gracefully gliding through the crowd.

If you are interested in ‘cracking your code’ you can do so for free here. Afterwards, feel free to reach out and have a conversation with me. We’ll discuss how this information can be immediately utilized to increase workflow and strengthen interpersonal communications either in the workplace or at home.

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WATCH: The Real Reason the Long John Silver’s Business is Sinking…

Post author By Tyler Hayzlett
Post date December 24, 2022
No Comments on WATCH: The Real Reason the Long John Silver’s Business is Sinking…

Long John Silver’s is the #1 fast food seafood restaurant in the United States.

But, they’ve been struggling for decades. Long John Silver’s has lost over half their franchises since their peak. Here’s why…

The Real Reason Long John Silver’s is Struggling:

The original premise for the chain sounded good, at least on paper. During a family, vacation, businessman and restaurateur, Jim Patterson had a flash of inspiration:

Bring the sunny seaside fish and chips eating beach experience from the coast, to families nationwide.

When the chain first started, Long John Silver’s made an effort to impart each location with a seafaring theme reminiscent of the company’s vacation-inspired roots.

The company’s heyday was a ten-year period from about 1979 to 1989, during which it grew from a footprint of one thousand units to an all-time high of 1,500 locations.

Watch the full story on this episode of Company Man.

WATCH:

Then a String of Devastating Decline in Market share…

The chain has been on a decline since at least 1989 when, in response to mounting debt, it first took its business private. In the three decades since, it’s been handed off from one unhappy owner to another.

They’ve also been plagued with bad marketing (often self-inflicted).

For example, in 2017 they’re marketing team posted a video of a hostage being beheaded with a swordfish in an attempt to “go viral”…

They were forced to issue an apology:

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On top of some marketing flops, probably the biggest failure is their lack of vision against the original mission to bring people into a coastal dinner experience.

You know that feeling you get when you have a craving for fried cod, but you also want a root beer float and a chili dog? Apparently, not too many other could relate either…

In addition to loosing half their franchises since their height, they lost 300 locations over the last 5 years alone and another 60 during the 2020 COVID lockdowns.

While millions of Americans enjoy the convenience of fast food, it appears for Long John Silver’s target audience, they preferred the original quality experience and cheap burgers over fish sandwiches.

For more information visit tylerhayzlett.com

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