C-Suite Network™

Biography and History Branding Case Studies Marketing Operations Strategy

WATCH: The Real Reason the Long John Silver’s Business is Sinking…

Long John Silver’s is the #1 fast food seafood restaurant in the United States.

But, they’ve been struggling for decades. Long John Silver’s has lost over half their franchises since their peak.  Here’s why…




The Real Reason Long John Silver’s is Struggling:

The original premise for the chain sounded good, at least on paper. During a family, vacation, businessman and restaurateur, Jim Patterson had a flash of inspiration:

Bring the sunny seaside fish and chips eating beach experience from the coast, to families nationwide.

When the chain first started, Long John Silver’s made an effort to impart each location with a seafaring theme reminiscent of the company’s vacation-inspired roots.

The company’s heyday was a ten-year period from about 1979 to 1989, during which it grew from a footprint of one thousand units to an all-time high of 1,500 locations.

Watch the full story on this episode of Company Man.




Then a String of Devastating Decline in Market share…

The chain has been on a decline since at least 1989 when, in response to mounting debt, it first took its business private. In the three decades since, it’s been handed off from one unhappy owner to another.

They’ve also been plagued with bad marketing (often self-inflicted).

For example, in 2017 they’re marketing team posted a video of a hostage being beheaded with a swordfish in an attempt to “go viral”…



They were forced to issue an apology:

Graphical user interface, text, application Description automatically generated

On top of some marketing flops, probably the biggest failure is their lack of vision against the original mission to bring people into a coastal dinner experience.


Long John Silver's

You know that feeling you get when you have a craving for fried cod, but you also  want a root beer float and a chili dog? Apparently, not too many other could relate either…

In addition to loosing half their franchises since their height, they lost 300 locations over the last 5 years alone and another 60 during the 2020 COVID lockdowns.

While millions of Americans enjoy the convenience of fast food, it appears for Long John Silver’s target audience, they preferred the original quality experience and cheap burgers over fish sandwiches.

For more information visit tylerhayzlett.com

Mergers & Acquisition Personal Development

How Doritos Were Invented From a Disneyland Trash Can

Would you be surprised to know that the invention of Doritos was influenced by a trashcan at Disneyland?
In the early days of Disneyland, a restaurant named Casa de Fritos invented Doritos by repurposing stale tortillas they bought from a local vendor. The chips proved to be so popular they were eventually rolled out nationally by Frito-Lay in 1966.
Today the brands sells $1.48 billion of the chips every year.
Here’s how it all started…

How Doritos We’re Invented in a Trash Can

Casa de Fritos” was, unsurprisingly, all about the Fritos (corn chips). Customers got free chips, and they were incorporated into all of the dishes at the Disneyland restaurant.
All ingredients served at Casa de Fritos, such as the tortillas, chips, meat, beans, and fresh produce, were supplied by a company called Alex Foods, located just a few blocks from Disneyland.
One day, one of the salesmen from Alex Foods, making a delivery to Casa de Fritos, noticed stale tortillas in the garbage and gave the cook a little tip:
fry them and sell them as chips instead of just throwing them away.”
So the cooks gave it a try and while they were at it, through in some seasoning. The result was an enormous success. Their customers couldn’t get enough of them.
Here’s how the company found an innovative way to sell them…

Who the Hell Was the Frito Kid?

Being a theme park restaurant, Casa de Frito, had a theme of their own. The company started selling chips from a “Frito Kid” vending machine. During the 1950s and 1960s, Disneyland guests could insert a nickel into the coin box and the Fritos official mascot, The Frito Kid, would come to life, lick his lips, and call for Klondike the Miner to send a bag of Fritos down the chute.
The stereophonic audio track changed with each purchase, so each customer would hear a different interaction between the Kid and Klondike.

Photo: Spacemountainmike, used under the Creative Commons Attribution 4.0 License.

Casa de Fritos was located next to the Mine Train Through Nature’s Wonderland attraction (which was replaced in 1979 by the runaway mine train rollercoaster Big Thunder Mountain Railroad).
They were a massively successful…
A year later, the new VP of Frito-Lay, Archibald Clark West, dropped by the restaurant without warning and saw hundreds of customers stuffing their faces with the seasoned chips.
So he had an idea to turn the chips into a brand.
West quickly made a deal with Alex Foods to produce them as a separately branded snack. He later branded them as Doritos” (the name is Spanish for “little pieces of gold”).
When Doritos started to get big, production of the chips was moved to a bigger factory in Tulsa. West test-marketed the chips in southern California. They sold out faster than Alex Foods could produce them.
The whole world fell in love with Doritos. West even loved Doritos to his grave (literally). At his funeral, his daughter threw Doritos into the grave after him (as per his request).
Today Doritos is the top ranked tortilla/tostada chip brand in the world.100 million bags of various types of Doritos are consumed daily.


PS>>>Here’s a throwback to the bizarre time when Doritos launch a foot long chip…

For more information visit tylerhayzlett.com

Growth Leadership Personal Development

Tell Me A Story | How Storytelling Impacts the Brain

Ever since the history of the world began, stories have played a crucial role in human development.

According to some studies, language and the ability to create and tell stories enabled the human race to survive during our early stages. That break became so instrumental that thousands of years later, we eventually evolved into one of the most dominant species on the planet.

Stories are powerful.

Once you hear stories, you’re immediately transported to another world. You’re placed in the shoes of the storyteller, and you immediately see, hear, and feel what he’s talking about. The more tension-filled the story is the more your palms sweat, eyes blink, or heart flutter.

Many different brain areas light up when someone is listening to a narrative. Aside from the networks involved in language processing, other neural circuits light up too. One study of listeners found that the brain networks that process emotions arising from sounds — along with areas involved in the movement — activate, especially during the emotional parts of the story.

Stories connect us

One amazing thing that happens in the background is that as you hear a story unfold, your brain waves start to sync with that of the storyteller. A study once recorded the brain activity of two people wherein one person told a story, and the other listened. The study found that the greater the listener’s comprehension, the more closely the brain wave patterns mirrored those of the storyteller.

It’s as if we make stories as a tool to be connected with one another.

Stories bolster creativity

Another important impact of stories on our brain is that it bolsters creativity and imagination. As you hear stories being told, your brain naturally anticipates and comes up with possible scenarios that could fit the story. When we hear stories, brain networks involved in deciphering — or imagining — another person’s motives and the areas involved in guessing what will happen next are activated, Neeley said. Imagining what drives other people — which feeds into our predictions — helps us see a situation from different perspectives.

Stories create a bond

Lastly, this is helpful in the medical field too. When we hear stories or anecdotes from people we know, we tend to identify with them. An invisible bond is somehow created. For example, when you hear someone, you know take, a particular medicine, you tend to follow suit (even if at some point you had qualms about taking it). That’s how powerful stories are in rewiring your thought processes.

Join us for our 3-Day Challenge
Building A Hero’s Journey | The Art of Telling Your Hero Story
June 1st – 3rd | 11:30 am EST

If you want to learn more about storytelling and how stories can impact your brain, you can check out our latest blog at MarketAtomy.com.

Danna Olivo is a Growth Strategist, Author, and Public Speaker. As CEO of MarketAtomy LLC, her passion is working with first-stage business owners to ensure that they are prepared and equipped to launch and grow a successful small business. She understands the intricacies involved early on in business formation and as such the challenges that come with it. A graduate of the University of Central Florida’s College of Business, Danna brings more than 40 years of experience strategically working with small and medium businesses, helping them reach their growth goals. danna.olivo@marketatomy.com

Growth Health and Wellness

Ask Katherine: Are the 3 Rs Inevitable?

Dear Katherine,

You talk about eliminating the 3 Rs (resistance, rebellion, retaliation) through conscious parenting. But don’t you think the 3 Rs are inevitable? 

Why is overcoming them so crucial, and is it even possible to put an end to them completely? 


It Feels Impossible

Hey there, It Feels Impossible! I love this question.

I believe that when we deem kids’ behavior inevitable, we’re not giving them enough credit.

The reality is, we’re all in control of—and responsible for—our emotions, reactions, and behaviors. It’s a concept known as the internal locus of control.

When children exhibit the 3 Rs, they choose those responses. The keyword there is “responses.”

The 3 Rs are responses to feelings they’re experiencing. Negative feelings and unpleasant emotions are inevitable, even for what some would identify as “well-behaved” children. The variable is how your child chooses to react to those feelings.

A key aspect of the parent-child relationship is helping our kids navigate the way they respond to stimuli, and we can set them up for success by being intentional in our parenting.

Using controlling forms of discipline, like yelling, spanking, or dominating our children, activates the urge to retaliate, rebel, and resist. The 3 Rs are a way for kids to try and reclaim power, so, naturally, they exhibit those behaviors when you take their power away.

In my TEDx talk at Case Western Reserve University, I detail the connection I see between school shooters and the 3 Rs. When a young man in Portland, Oregon, came to school armed, a coach who worked at the school was able to disarm him by wrapping him in a hug and repeatedly telling him, “I’m here for you.”

Pexels Ketut Subiyanto 4473903 7

If that coach had tried to use strict discipline, which focuses on punishments and rewards, the outcome could have been deadly.

guidance approach to discipline offers an effective alternative to the authoritarian method that breeds more undesirable behavior.

Conscious parenting is about teaching emotional self-regulation, healthy non-violent self-expression, and problem-solving skills so children and adolescents can attain mastery over themselves and their behavior.

In short, it’s possible to avoid the 3 Rs. You and your children can move past them and into a much better, more peaceful life together. I fully believe in you!

Love and Blessings,


Growth Health and Wellness

Ask Katherine: My Daughter Is Spoiled


It pains me to write this, but our daughter is spoiled. She completely melts down when we say no—screaming, crying, and even getting physical. 

We need to start saying no to her. But these tantrums feel impossible to overcome. 

What should we do? 


Nervous It’s Too Late

Hey there, Nervous It’s Too Late!

This situation is challenging, but I promise you it’s fixable.
First of all, humans are programmed to respond to crying babies and children, so try not to beat yourself up too much for doing whatever you can to calm your daughter down when she starts to escalate.

Pexels Monstera 7114724 1

That said, a healthy parenting relationship means holding firm when you say “no,” and your daughter needs to accept that reality. There may be some unpleasant days or weeks in your future, but if you stay strong, your efforts will pay off.

Here’s what I recommend: Check in with yourself about each thing you’re responding to. Is your answer really a hard no? Saying no with ambivalence is probably one of the reasons it’s easier to go back and change your mind when your daughter reacts so emotionally.

If you feel strongly about your no response, even once she reacts negatively to it, you need to hold firm. Remember that maintaining your position doesn’t mean you aren’t a supportive parent.

Try and defuse your daughter’s emotional response by keeping a level head. Assure her that you understand your “no” is difficult for her to hear, and you get that it’s disappointing. Then, explain why you’re saying no. Because it’s not healthy for her to stay up too late, eat too much sugar, watch too much TV, etc.

Let your daughter know that raising children right is about looking out for them, and sometimes that means saying no to the things they want.

Pexels Victoria Borodinova 7743435 1

Will this conversation go over well? At first, probably not. But you’ll both survive, and you’ll build a better, shared understanding of one another in the long run.

Still, it’s important to listen to kids when they’re melting down. What need isn’t being met? It’s okay to change your no to a yes for a valid reason. If your daughter feels bad about herself, and having a little ice cream and extra TV with you would help her feel special, you won’t undo your hard work by budging every now and then.

And if ice cream and TV aren’t the solutions you’re willing to provide, there’s probably a compromise to be found through parent-child communication that can meet everyone’s needs.

Finally, and I can’t stress this point enough: there’s no such thing as a “spoiled” kid.

There are unproductive behavioral patterns that cause distressing behaviors. Both you and your daughter have a role to play in breaking those patterns and forging new ones. I highly encourage you to check out my TEDx talk on this topic. Shifting your mindset about your daughter is vital to building a stronger relationship with her (and ending these tantrums)!

I wish you all the best on this journey! I believe in both you and your daughter!

Love and Blessings,


P.S. Want to see and hear more from Katherine? Subscribe to our Conscious Parenting Revolution YouTube channel!

Growth Personal Development

In Conversation with Bestselling, Award-Winning Author Kelly Oliver

Award-Winning and bestselling author Kelly Oliver’s latest book ‘Villainy in Vienna: A Fiona Figg Mystery’ went viral upon release hitting both the Best New Release list and the Bestseller list on Amazon. Oliver has a history of writing bestselling books that capture and keep readers attention with all her series, and that trend continued with ‘Villainy in Vienna: A Fiona Figg Mystery.’

Fiona Figg is a compelling and engaging character, who in the Fiona Figg series is a file clerk who becomes a British agent – yes a spy. In ‘Villainy in Vienna: A Fiona Figg Mystery’ when a royal ball ends with a royal body in the middle of the dance floor, Fiona trades her dancing slippers for practical oxfords and sets out to investigate. As she tracks her nemesis, Fredrick Fredricks, from Vienna to the Austrian countryside, a hunting accident makes her rethink her loyalties. Can Fiona prevent her nemesis from striking again, save her own skin, and find a decent cup of tea? 

To find out you will have to pick up a copy of this amazing read, and you should. With all its twists and turns, grand adventures and intrigue, ‘Villainy in Vienna: A Fiona Figg Mystery’ is a must-read this season and for seasons to come. 

Kelly Oliver was gracious enough to take some time for a chat, this is what she shared up with me during an exclusive interview:  

All your books have been exceedingly popular with readers, and your third book in the Fiona Figg series just hit Best New Release and Bestseller list. What was it like for you when ‘Villainy in Vienna: A Fiona Figg Mystery’ went viral upon release? 

A book launch is always exciting for an author. But to launch as the #1 New Release is cause for celebration! It’s a thrill to watch Fiona climb the charts. Go, Fiona, go!  

Writing a series is not for the faint of heart, what inspired you to write this third book, and will there be a fourth? 

I was inspired to bring Fiona to Vienna when I read about Emperor Charles and Empress Zita. Zita had brothers fighting on both sides in WWI. And Charles tried to broker a secret peace deal without the Kaiser’s knowledge. I just had to put Fiona in the middle of that intrigue! Another one of my favorite characters based on a real person is Frau Anna Sacher. She was widowed young and took over running her husband’s hotel, the Sacher Hotel, which was known for its private rooms and discrete liaisons… and, of course, the famous Sacher Torte. Frau Sacher was rarely ever seen without a cigar in one hand and a French Bulldog in the other. I just knew she and Fiona would hit it off. Yes, there will be a fourth: Chaos at Carnegie Hall. I’m working on it now.

What is one of your keys for writing bestselling books, and keeping readers so engaged in your work? 

All of my mystery novels are fast-paced and funny. Of course, they’re not everyone’s cup of tea. But I’m happy that so many people like them. I love writing them. And I hope to keep Fiona going for as long as folks want to follow her adventures. Handy for me, her nemesis, Fredrick Fredricks is based on a real-life spy in WWI AND WWII… so Fiona has many more years to chase Fredricks.

Fiona Figg is an extremely compelling and adventurous protagonist. If you could meet up with her in person what do you think the two of you world do for fun?

Put on our fake mustaches, have high tea, and then absolve a duchess accused of murdering her philandering husband… not that we’d blame her if she had killed the bounder.  

Which scene is your favorite scene in ‘Villainy in Vienna: A Fiona Figg Mystery’ and why?

I don’t know why, but writing dialogue comes naturally to me. I find it much easier than writing descriptions, which to me are agonizing. So most of my favorite scenes are dialogue driven.

I love the banter between Fiona and Clifford, and the scenes with Fredricks. Fiona and Fredricks are well-matched in terms of wits—although so far, she always seems just one step behind him. Maybe, when follows him across the Atlantic to New York in book four, she’ll finally catch him in the act!

To get more information on Kelly Oliver and her new book ‘Villainy in Vienna: A Fiona Figg Mystery’ head over to amazon. 

For More on Kelly Oliver Visit: https://kellyoliverbooks.com 

Growth Personal Development Women In Business

How the Dress Code Affects Your Bottom Line

I predict 2022 will be the bridge year from traditional business wear and strict dress codes to multi-purpose attire that exudes individual expression that impacts both corporate and personal brands. Dressing to express will far outweigh dressing to impress.


The office dress code died in 2016. But many organizations still hold firm onto the belief that for you to be seen as professional and for you to be productive, that it must be done in business attire. The pandemic proved that many people – although not everyone – can be just as productive, and maybe even more so, while working in sweats and athleisure.


I tell all my clients there are consequences to everything you do, say, and wear. Our overall appearance expresses how formal we are to how casual we are. It can portray bold, artistic, individualistic, nurturing, or even careless personas and even says something about our decision-making skills. Clothing also affects us internally. It affects our mood and our mindset. This will come through in how you interact with others that day and how you approach the tasks at hand. Clothing also affects your money. You could be leaving money on the table with how you are showing up.


Some people are very formal and traditional by nature. They feel better and are more productive in traditional business clothing. Some people are more casual and laid back. They feel better in looser silhouettes that are comfortable. They are more effective and at home in this type of clothing. If you put either group in the opposite’s clothing style, you will find they simply will not perform at their optimum level.


As mentioned, being productive in casual clothing didn’t hold true for everyone during the pandemic. I, for one, still dressed up every day. Doing so made me feel better. I found I was more productive. But who I am at my core is someone who enjoys expressing themselves through colorful and creative clothing. I enjoy dressing up. Understand that clothing is used by others as visual data to gain insights into who you are as a person, what type of company or industry we represent, and how we will approach the day’s tasks.


So, where does that leave us? Do we really need a dress code for our organization to be successful? Does a dress code limit productivity and throw functionality out the window? Human Resource professionals and CEOs are grappling to figure out what to do about a dress code to bring people back into the office. Dress codes used to be a way to create harmony in how an organization portrayed itself. Most often, though, organizations have dress codes just to have dress codes.


The organization’s human side is just as important as the data and financials. In fact, it is more important because that is what brings in business and who does the work. Investing in human capital will produce a more significant ROI than what you might expect. Productivity increases when people are given the flexibility to dress for the day. Culture is affected positively. Allowing employees the freedom to express themselves increases creativity.


As organizations look for ways to stand out in their industry, one of the top concerns is attracting and retaining talent. Your office dress code will undoubtedly be part of their decision, especially during the Great Resignation. Flexibility and freedom to express are top motivators.


Businesses will need to weigh their dress codes’ effect on culture and brand. Some will adhere to the dress code of the past at the risk of being seen as archaic. Other companies will embrace leniency in their dress code, entrusting their employees to make smart choices for their workday. The risk is losing authority. There is never a one-size-fits-all. An organization must ask itself when deciding on an office dress code whether what the employees wear strengthens or weakens the perception of the company’s brand; in turn, the same holds true for those individuals’ personal brands. Because in the end, I believe personal brands are a large part of what makes a solid corporate brand.


Want to your personal image or your company’s dress standards to meet the value of your brand, contact me at sheila@imagepowerplay.com or 605.310.7166 to schedule a 30-minute call to discuss how we can work together to grow your influence through my return on image® services. To learn more, visit: www.imagepowerplay.com

Growth Health and Wellness

Dear Katherine: I’m Nervous About Being Judged This Holiday Season

Dear Katherine,


It’s our first holiday season since joining the Conscious Parenting Revolution, and I’m nervous about how my extended family will react to our new parenting style. 


We’ll be spending Christmas with a large group, and I’m concerned that other family members’ tendency toward authoritarian discipline will confuse my children or undo some of the work we’ve done with them. 


The holidays are already stressful enough, and I’m just not sure how to navigate this additional challenge.



Feeling Shy 


Feeling Shy,


You certainly aren’t the first parent to express these concerns to me.


It’s easy to feel self-conscious around family during the holidays. Family gatherings can be exciting, over-stimulating—and, yes, stressful—for everyone. Feeling the watchful eyes of parents, in-laws, and extended family is sure to make even the most confident parents nervous.


Pexels Nicole Michalou 5765885 Edited Scaled 2

Unfortunately, if a family member is close-minded about conscious parenting, there’s little you can do to change their mind. So it’s in your own best interest to accept that fact ahead of time.


But their judgment doesn’t mean you should feel ashamed of your parenting style. In fact, now is a great time to talk to your children about different parenting styles and why you parent them the way you do.


This conversation will help ensure that another family member’s disciplinary style doesn’t undo the work you’ve put in to consciously parent your children.

You can decide together how to respond to other family members. Perhaps you and your children can plan to regroup at the end of the day to discuss any incidents that occurred.

Pexels Cottonbro 6139610 1

As for feeling uncomfortable parenting your child in front of others, I suggest that you avoid having an audience altogether if possible.


If your child acts out during your celebration, it’s in everyone’s best interest to talk about what happened in private.


Take them to a quiet room or outside (weather permitting) to have your conversation.

You can’t control the actions or opinions of others, but you can prepare yourself and your kids to respond appropriately.


No matter what you celebrate, having a lot of family coupled with excitement (and sometimes alcohol) can lead to a lot more drama than you bargained for. If you’re already dreading what the extra time and stress will do to your relationships, let me help you get ahead of it during my Holiday Parenting Hacks Workshop!


I know you’re already SO overwhelmed this month so I’ve made it only ONE HOUR a day, December 7-9 12pm PST on Zoom! Access the workshop from anywhere!

In this Holiday Parenting Hacks Workshop you will discover…

  • One simple tool to help you INSTANTLY calm down, even in the middle of the holiday frenzy
  • A technique to steer clear of awkward conversations and blowout fights at the dinner table
  • The best way to manage conflict with your kids AND avoid interference from other family members
  • And SO MUCH MORE!!!


I can’t wait to share all of this rich and essential parenting wisdom with you.


Love and Blessings,