Category: Personal Development

Lie To Me, Please

“Alternative facts are aversions to the truth, to the degree that the truth remains concealed.” -Greg Williams, The Master Negotiator & Body Language Expert

“Okay. If you say that wasn’t you, I’ll believe you. Just know, the person I saw from 15 feet away looked just like you. Even more, when I called your name, the person that wasn’t you turned around, saw me, and hurriedly left the area. As that person scurried away, they walked like you, too.”

Do you know why some people will allow others to lie to them, accept the lie, and be okay doing so? The answer lies in one’s current circumstances and the environment they’re in.

1. Some people will subjugate themselves because of their circumstances (e.g. the liar is the one that pays the bills, earns the money in the relationship, is dominant in the relationship, etc.)

2. They do so for the better good of others that are involved.

3. In other cases, the target of the lie wants to be perceived as fitting into the norms of the group they belong to; to do otherwise might mean expulsion from the group.

4. In yet other situations, it’s easier for some people to accept an altered reality because the truth would hurt too badly (e.g. I can’t believe they’d do that to me. It must not be true.)

5. Some people may go along for a while to see what a liar will do next.

Here’s the point. We’re all driven by our emotions. Thus, our emotions will lend insight into what we’re willing to believe and accept. It’s not until that belief is too heavy a burden to bear that we change our beliefs about others and ourselves. That’s when we’ll take our life in a new direction.

Always be aware of why someone possesses certain beliefs. Having that insight will allow you to understand the person’s source of motivation and thinking. That will also allow you to better assist that individual in determining what reality really is. You’ll be able to use that to benefit yourself and them … and everything will be right with the world.

What does this have to do with negotiations?

In a negotiation, there will be times when you sense that the other negotiator is lying. You may gather such sensations from the manner that the opposing negotiator conveys certain sentiments via their body language (e.g. leaning away when defining a statement as the truth, altering the pitch of their voice while constantly looking away from you when doing so, fidgeting with other items in their proximity).

In such situations, it may behoove you to allow the liar to continue his lies to understand the characteristics of the person you’re dealing with. You may also do so if he’s telling little white lies so as not to embarrass him. Then, when that position no longer serves you, consider confronting him to validate his perception of the truth versus what he professes it to be.

Always remember, people will only do to you what you allow them to do. That means you have a degree of control in every environment you’re in. When it comes to dealing with those that lie incessantly, recognize them for who and what they are and deal with them appropriately.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Business #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #liars #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

Best Practices Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

How to Use Anchoring Better in Your Negotiations

Post author By C-Suite Network
Post date July 19, 2018
No Comments on How to Use Anchoring Better in Your Negotiations

“Anchoring is a way to keep a negotiation within boundaries, but it can also be a way to weigh it down.” -Greg Williams, The Master Negotiator & Body Language Expert

“We can pay your bill if you’re reasonable about the settlement. That means, we’re willing to start the discussion at $300,000, not the $650,000 that you indicated. Anything else is a none starter. Do you wish to start the discussion?” Those were the words of one negotiator to another. He was using a technique known as anchoring to advantage his position. How would you respond?

The following information will give you insights as to how you can use and defend the technique of anchoring in your negotiations.

What is anchoring?

Anchoring is a strategy that you can use to set boundaries in a negotiation. If you and the other negotiator agree to those boundaries, you have the confinements in which the negotiation will occur.

Be mindful, depending upon the depth of the negotiation, those outposts can be violated and lead the negotiation to unsavory places. Thus, be cognizant of the signals that indicate that the other negotiator might be in the process of abating those boundaries. At the first sign of such actions, note the cause that promoted the change in behavior. That will give you the clue about what to address if you wish to bring the negotiation back in bounds.

Why use anchoring?

As stated, anchoring is a way to set parameters around the negotiation. Therefore, if abided by, the agreement should allow for an easier flowing negotiation.

Boundaries in a negotiation can be a curse or a blessing. That’s the inherent dilemma in using this strategy. If you’re negotiating with a weaker negotiator, you can skillfully use anchoring to limit his abilities, while leaving your options open to explore the upper realms of possibilities. If you’re the weaker negotiator (i.e. fewer resources, little leverage, etc.), you risk being susceptible to an unfavorable negotiation outcome.

Factors to consider when using anchoring tactics.

Negotiation (resources, personalities)

As mentioned above, you should consider the resources that you and the other negotiator have at your availability. The more resources that a negotiator has, the more leverage he can bring to bear on the negotiation. That doesn’t mean if you have fewer resources that you’ll automatically fall into the weaker category. It means, if you’re the weaker negotiator, you should attempt to limit the leverage of the other negotiator so he’ll not be able to employ those resources against you.

In addition, consider the other negotiator’s personality. Some negotiators don’t like to take advantage of others. And other negotiators will stomp on you while you’re down to keep you from getting up. The better you know the personality type that you’re negotiating with, the better you’ll be able to predict what he might do.

Leverage points to consider (i.e. urgency, unseen negotiators, etc.)

If you have a grasp into the urgency, deadlines, and timeframes that the other negotiator needs to conclude the negotiation, you’ll have insights into how you can use anchoring to lead him down the negotiation path. For example, if you know that he must conclude your negotiation before another phase starts with those that are not part of your negotiation, you can anchor his deadline to a timeframe. Then, if he doesn’t make concessions that you request, you can slow the negotiation down.

Anchoring can be an extremely powerful strategy to use in your negotiation. Most negotiations contain some form of anchoring embedded in them with them identified as such. If you’re more aware of anchoring in your negotiations, you’ll be less likely to get sunk by them … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#Management #SmallBusiness #Money #Anchoring #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

Best Practices Growth Industries Management Personal Development

Pay Attention to Peer and Partner Departments

Post author By C-Suite Network
Post date July 17, 2018
No Comments on Pay Attention to Peer and Partner Departments

What are you doing to pay attention to other departments? That’s right. In today’s organizations, we have so many different business models, we have matrix organizations. Whereas a leader you might have virtual relationships with you, that don’t have a direct line to you but maybe they have responsibilities that impact your team. Or maybe you have other departments who have to get work done before you can touch it in order for you to proceed. We need to pay attention to other departments. So, today, what I would like to consider is how do we have that profession attention commitment to other departments?

The first step is an obvious one and that’s about building relationships. Now, building relationships sounds so easy but how are you doing it? Are you inviting people to your team meeting so that they can get an insight into what your team’s talking about? Are you shadowing people to understand what’s going on in their business?

One of my clients is a major media company, and they have an advertising and sales decision. Now in advertising and ad is called a “spot”, so what I was able to do was to follow a spot. Like a day in the life of a spot from the moment they sold the ad to the client all the way through until it was placed on television. What as fascinating about that was working with all the different departments to understand how everything impacts something else.

When was the last time you developed department relationships by reviewing end-to-end processes for efficiencies? What relationships could grow? What policies could you update?

The first step in truly paying attention to other departments is build relationships. This can often happen through things like affinity groups. Another one of my clients has major affinity groups for all kinds of different reasons that people meet. Can you build relationships through affinity groups?

The second strategy is to share success. That’s right. So what does that mean? Understanding objectives of other departments is really important because you can know how to celebrate when they get some great things happening. But in the same way, if another department has an implication, has and impact is probably a better word, on what you do, then share with them when that goes well. Share the successes and not just the challenges. Too often we only reach out to another department when somethings gone wrong.

Wouldn’t it be cool to proactively pay attention to celebrate success together? Share new stories, share customer experiences, testimonials, emails that are great. Share success stories with other departments, so they have a greater appreciation of what they’re doing and how it impacts you and vice versa.

The third strategy is to invite collaboration. When you have someone who comes into your team from another department, they have a very different perspective. They might look at the world more creatively. They might have a great idea so ask for their input, encourage them to share, openly, about anything they see that might improve the way you do things, might enhance the client experience.

I have one client where they do regular Lunch and Learns for other departments. It’s a great way for them to meet other people, to share success stories about what’s going on but also, to be able to collaborate on how they can perform better as a company overall.

Three ways that you can pay attention to other departments. Build relationships, share success and invite collaboration. What would you add?

You see I believe that when we truly pay attention to others, attention comes back over and repeatedly. You’ve heard me say it before and in our book, “Attention Pays”, that when you pay attention, attention pays, right?

What are some additional ways that you can really pay professional attention and commit to other departments? Other departments impact your success as a leader. Like I said, “When you pay attention, attention pays.”

Tags collaboration, departments, focus, growth, organizational success

Best Practices Personal Development Sales

CRM: Is the Tail Wagging the Dog?

Post author By Mark Boundy
Post date July 17, 2018
No Comments on CRM: Is the Tail Wagging the Dog?

Note: This is the first of a three part series on how sales performance management is evolving

According to their marketing materials, Customer Relationship Management (CRM) applications solve just about every sales problem your company has ever experienced. Are the promises true? Or…does CRM just help make your existing processes (good or bad) more efficient –at best? Do your sales people feel like you own your CRM or that your CRM owns them? Is CRM the tail wagging the dog?

CRM systems have powerful functionality, and are able to analyze more data all the time. And yet, an alarming percentage of CRM implementations don’t meet expectations – see the chart below (CIO magazine recently found 33%, a more current figure, but not out of line with history). Those numbers look worse when you examine how “expectations” were defined.

What’s going on? CRM Alone is Not Enough

There are a couple of reasons why CRM implementations miss expectations:

They typically focus on selling process alone. I’ll discuss this in greater depth next week, but selling process is the easy part: aligning with the customer’s buying process is where big gains in effectiveness happen.

CRM can only analyze the data it has access to. Order history reports tend to be pretty accurate, but opportunity pursuit data is almost always sketchy at best…especially for lower-performing sales people.

For sales people, CRM is often simply a compliance tool; that is, it’s an administrative system to track actions. If it doesn’t help sales people win opportunities, it doesn’t get used.

Even worse, the actions tracked aren’t quality actions that lead to success, and everyone knows it. If CRM’s intent is to streamline customer interactions, most implementations don’t measure up. Why? Many companies fall into the trap of tracking what is easy to capture, not what’s important. Analyzing non-predictive data gets you lots of numbers, charts and graphs, but no real insights.

The tail wagging the dog:

If all CRM is in your organization is a tool to track (the wrong) activities… and you’ve become a slave to tracking those activities, you exist to serve your CRM, not the other way around.

There is a huge difference between a tool that makes sellers more effective and one used by managers to gather semi-meaningful data. While I don’t want to ignore the importance of lightening a front-line sales manager’s reporting burden, that benefit may not be worth the cost s of implementation.

While they’re billed as sales performance tools, most companies’ CRM implementations fall short. When CRM becomes merely a compliance and reporting tool, you’re in trouble.

Worse, if you fall into the trap of measuring only the wrong activities (unfortunately, that means measuring activities that CRM finds easiest to measure and track), you’re in the worst kind of trouble. You’re not leading with measuring the right things. Opportunity counts mean nothing. Winnable opportunity tracking means something. Understanding how to turn an at-risk opportunity into a winnable one is everything.

What should CRM be and do?

While CRM should also be able to analyze post-sale information, it should be a tool for sales professionals. Companies should set a high bar for their expectations. To be a genuine tool for sellers and their leaders, the next generation of CRM needs to:

1. Drive effective selling behaviors(not mere activity tracking). My expertise is selling behaviors that drive sales – as opposed to activities that sales people could perform. For example: I want to drive great conversations with the right people, not number of calls completed. Today’s CRM implementations typically help leaders track the latter, when they know they should be driving the former. The ideal CRM should help alert sales people to the right behaviors at the right times.

2. Change deal outcomes: using expertise, a CRM system should proactively identify which opportunities in your funnel are at risk…and more importantly, why. That same CRM system should automatically tell individual sellers what to do about it. Early risk identification and management (mitigation or de-resourcing) would be gold in the hands of a selling organization.

3. Replicate Winning Behaviors. The sales behaviors that predict selling success are observable, trainable, trackable and coachable. Uncovering those behaviors, then replicating them sales force-wide by training, coaching, and tracking those behaviors, allows you to bring all of the sellers on a team to a higher level. A CRM that does this would be a huge advantage for a selling organization.

Where CRM has been. Where It’s Going

CRM has evolved through three major generations:

Contact manager.An automated Rolodex and tickler file.
Massive powerful DB that does everything – some are capable of managing the ordering and assembly logistics of a space shuttle…although integrating proposals and contracts with enterprise resource planning, etc. were common uses.
Today, State of the art CRMs “’Manage’ the selling process”; that is, ather seller data on their activities.

Activity-based selling fits today’s CRM tools best.
Activities and behaviors that align selling activities with customer buying processes (customer-centric sales methodologies) are firmly out-of-scope.

My company has had, for years, a skinny software stack for CRMs that allows sellers to practice methodology within CRM. It allowed sellers to benefit from CRM as a performance-enhancement tool. Because of that, many clients find that CRM utilization by sellers dramatically increases, yielding data accuracy benefits to the organization. (Ironically, some companies have bought sales training –at least initially–to finally achieve acceptable compliance with CRM).

Today, even the best coaching is done in-person, by managers examining meeting plans, account plans and opportunity pursuits, diagnosing selling behavior gaps, and conducting coaching conversations. The skinny stack is great for this. Tools that score opportunities and selling methodology behaviors (methodology is what connects sales process to customer buying process) have enhanced the skinny stack tool even further.

The three requirements of a great CRM implementation above are met with this skinny stack. The challenge: coaching is almost 100% in-person, a large demand on front-line-manager time resources.

What if there was a true sellers-first tool, that helped sales professionals be great? What would that look like?

Watch this space…or contact me right away to learn more.

To your success!

Tags #CRM, #sales, #salesperformance, #salesprocess

Growth Management Personal Development

Who Do You Blame for Lacking Leadership Communication Skills?

Post author By Jennifer Ledet
Post date July 17, 2018
No Comments on Who Do You Blame for Lacking Leadership Communication Skills?

In any of your training as an executive leader, have you heard the term tête á tête? Probably not.

Down on the Lousiana bayou, I’ve often heard this term. When Mama said to me, “We need to have a tête á tête!” she wanted to have a talk with me head to head and eyeball to eyeball. It also meant I was likely in some kind of trouble. (I seem to remember a lot of those tête á têtes, and that’s because I had/have a tête dur – a hard head – and was always causing some kind of misère in one way or another!) In a business setting, though, it would simply involve having a one-on-one conversation with someone, an in-person meeting.

How often do you Facebook message the guy in the cubicle next to you rather than walk over and have a tête á tête? Do you send a text to your friend to see how she’s doing after a serious family problem instead of giving her a call or dropping by to visit?

Of course, there are times when emailing and texting are the most appropriate forms of communication. I believe, though, that as a leader, you’ll realize a huge amount of value when you connect with your team members in person. Call a meeting when you need to or walk over and meet in person!

Do You Blame the Meeting Itself?

I’ve heard the complaints before: “But most meetings completely waste my time. I’m suffering from an agonizing condition known as death-by-meeting!” More often than not, it’s because the leader and/or attendees failed to properly prepare, or include the right people, or keep the meeting focused and productive. Don’t blame the meeting itself!

Each time you have intentional person-to-person meetings, you can see your fellow team member roll his eyes at your new procedures, or cross her arms in disagreement, or nod his head in excitement. It’s invaluable in helping you “hear” what’s not being said! Yes, using email often seems more expedient and efficient, but not if you consider the cost of what you’re missing by not conducting an in-person meeting.

When you take into account that your tone of voice and body language are completely removed from your written message, you leave a lot of room for interpretation (or misinterpretation), assumptions, and misunderstanding.

Do You Blame the Medium?

As an executive leader, when communicating crucial information to team members, think strategically about the medium you use. If you want to get honest feedback, express concerns, or give performance feedback, your objectives are best served if you meet tête á tête. Connect with others rather than talk at them.

One of the managers I was training talked about his team members this way: “I sent him a message and I TOLD him to . . . .” And I’m sure he did tell his team member what he wanted done. But did he give the person a chance to ask questions or paraphrase back to the manager his directions? Did the manager actually demonstrate what he wanted done? I doubt it.

Our text messages are often so cryptic and riddled with abbreviations and code words, you can’t know if the recipient understood your message or whether your code was misconstrued.

For example:

HTH! CWYL mayB F2F!

Translation:

Hope that helps! Chat with you later maybe face to face!

The power and efficiency of sitting down eyeball to eyeball – tête á tête – with your team members for a person-to-person convo is underrated. You’ll be surprised what you hear that’s not being said. So who do you blame for lacking leadership communication skills? I think you can draw your own conclusions . .

CHIME IN! What will you:

start doing,
stop doing, or
continue doing

to ace leadership communication with your team members? Use the comment box below to share your action plan with us!

To receive solutions to your people problems in your inbox every month, and to receive our report: “7 of Your Biggest People Problems…Solved,” click here.

Are You There Yet?

“Perception is driven by attitude and attitude is driven by desire. To be more successful in life, you must allow your attitude and desire to be driven by actions.” -Greg Williams, The Master Negotiator & Body Language Expert

“Don’t blame me for your mediocrity when you’re not willing to take the actions required for greater success.” That was the retort exchanged between two individuals that shared a relationship.

To advance in life, one must be willing to take the actions required to move from one position to another. It’s okay to dream, but until you put your dreams into actions, they’re nothing more than images in your mind; they’ll never become your reality. Worse, if not acted on, they could turn into nightmares.

When seeking greater achievements, you must be mentally prepared to enact the actions necessary for those achievements. One achievement becomes a steppingstone to higher achievements. Thus, you should never view yourself as reaching a final-destination, because if you have life, you should seek to achieve more in life. By doing so, you leave a doorway through which knowledge and future opportunities may enter.

Understand that a hopeless mind doesn’t serve you. It’ll leave you in a state of hopeless situations. You’ll be drained by your mental energy leakage, which otherwise could serve as fuel to lift you higher.

You create your own success in life. Where you are today is not where you were yesterday. Where you’ll be tomorrow is the design that you engage in today. That means you’re the person in control of your life. So, if you don’t like yourself or where you are, change it! You have the power, you have the control. Exercise that power and control to take yourself to a better place.

Here’s the point, even if you’re in a very happy and successful place in life, life will change. That means, what exists today will not exist tomorrow. Thus, you must constantly change with life. Once you do, you’ll become part of the evolution of life … and everything will be right with the world.

What does this have to do with negotiations?

The outcome of many negotiations is somewhat of a foregone conclusion before they start. That’s due to the mindset the negotiators possess as they prepare and enter the negotiations.

If you constantly seek to advance a negotiation, based on the determination you display to achieve your quest (this would occur in the planning and implementation stages of the negotiation), you’ll be empowered with more confidence. The other negotiator will perceive your confidence and address you in a more serious manner.

Never shortchange yourself in a negotiation by thinking that the other party has more resources from which to out-negotiate you. That may be true but remember, David slayed Goliath. He did so by adopting a strategy that gave him an advantage; that began with David’s mental attitude and adopting a strategy to achieve his goals. It’s the strategies that you employ in a negotiation that will give you an advantage too. The first strategy starts with the way you think. Don’t limit yourself by possessing limiting thoughts.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.themasternegotiator.com/greg-williams/

#Business #SmallBusiness #Negotiation #NegotiatingWithABully #Power #Perception #emotionalcontrol #relationships #HowToNegotiateBetter #CSuite #TheMasterNegotiator #ControlEmotions

Best Practices Body Language Entrepreneurship Human Resources Investing Management Marketing Negotiations Sales Skills Women In Business

How to Combat Bullies That Use Disinformation When Negotiating

Post author By C-Suite Network
Post date July 12, 2018
No Comments on How to Combat Bullies That Use Disinformation When Negotiating

“The difference between disinformation and a lie is the degree that one doesn’t want to disclose the truth.” -Greg Williams, The Master Negotiator & Body Language Expert

“He said there were four other companies competing for the contract. He told us that we’d better submit a very low bid if we wanted to be the winner. Later, I discovered there were no other companies bidding. He used disinformation to get us to lower our bid.” That was the information disclosed in a debriefing session after members from an organization had engaged in what they thought was a negotiation opportunity to acquire additional business.

Bullies use disinformation in negotiations to enhance their negotiation position; this can be anyone in a perceived position of authority, be they in that position for a short or long-term. Some people label disinformation as lying. The difference between the two is the severity with which the bully wishes to keep you uninformed via the information he delivers to you. It’s very important to confront the bully when you become aware that he’s using disinformation tactics because, if you don’t confront him, you lay yourself bare to more deceit.

Here’s how you can confront, combat, and conquer a bully that utilizes the tactics of disinformation in your negotiations.

Confront

First, identify why the bully is using disinformation as a tactic. Understand what he’s attempting to conceal and what he believes he’ll achieve by doing so.

Once you have a handle on what you believe his intent is, verify your assumptions by confronting him with them. Note how he responds to your queries. While misinformation (i.e. he’s misinformed) can be thought of as him possessing unintended callousness, disinformation is more strategic. In using disinformation, the bully is signaling that he’s going to be more devious in dealing with you.

Combat

One way to combat a bully that employs the tactic of disinformation is to use the tactic on him. It’s even better if he knows that you’re using it. You can state to him that you’re doing so because, if he’s not going to be forthright, then you won’t be either. You can adopt a stern body posture/image to enhance your message. Just be aware that this may take the negotiation into a territory fraught with angst. Thus, you should weigh the degree that you combat him against the possibility of completely alienating him.

Conquer

To conquer the opposing negotiator that’s using this ploy, be prepared to combat him until he relinquishes its use. That may require using leverage to ‘out’ him to others about his usage, along with stating that you won’t allow yourself to be treated in such a manner. It may also require that you threaten to end the negotiation if he persists. Recognize that you’re playing hardball at that time and to win, you may have to get bloodied and/or dirty.

Negotiating with someone that uses disinformation as his ally can be a vexing proposition. The better you can identify this tactic, and the reason it’s being employed against you, the faster you’ll be able to address it. That will help you determine how and to what degree to continue in the negotiation … and everything will be right with the world.

Remember, you’re always negotiating!

After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com

To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here http://www.TheMasterNegotiator.com/greg-williams/

#UseDisinformation #disinformation #combat #negotiatingwithabully #bully #bullies #bullying #Negotiations #PersonalDevelopment #HandlingObjections #Negotiator #HowToNegotiateBetter #CSuite #TheMasterNegotiator #psychology #NegotiationPsychology

Investing Marketing Operations Personal Development

Why Perceived Value is a Choice

Post author By MIchael and Bonnie Harvey
Post date July 11, 2018
No Comments on Why Perceived Value is a Choice

It’s difficult to give people a good deal! This is especially true when your prices match products that aren’t known for high quality. We discovered this perceived value problem when we started Barefoot Wine. Our idea was to deliver 10-dollar-bottle quality for 5 dollars. Seems like a hit, right? Wrong!

We were faced with the perception that anything sold for 5 dollars must be mediocre, because most choices at that price point were, well, mediocre. Their producers said, “What do you expect for 5 bucks?” And we were grouped into that same mentality. So what if we were written up for quality in all the industry journals, and we won gold medals and Best of Class in open pricing competitions? “It can’t be any good at 5 dollars!” we’d hear.

It took years for us to demonstrate Barefoot’s excellent quality at the 5-dollar price point. Marketing consultants advised us to raise our prices, both to demonstrate “quality,” and to separate our products from the 5-dollar “cheapies.”

We held our ground. We kept our price, and added signs of value to our packaging instead. We used multicolor screening on the logo, gold foil ink, we covered the fill line with longer capsules, and we were the first in the wine industry to add gold medal stickers on the bottling line. But that wasn’t all! We added third-party accolades with point-of-purchase merchandising materials. When we won a competition, we’d stop what we were doing and get the word out to retail buyers and on the shelves in that territory within 24 hours.

What about the price? Eventually, we “communicated quality and value” by increasing it by 1 dollar and then offering a 1-dollar discount immediately. This way, people perceived the value like this: “This is a higher quality product and it’s on ‘special’ for a limited time.”

Ultimately, these tactics were pricey, but in the grand scheme of things, it’s what was necessary to avoid the “cheap” stigma. Permanently raising the price would’ve ended up discouraging the customers who had already discovered our value, hurt our volume, and put an end to any recommendations coming from our growing clientele.

We learned an unforgettable lesson in perceived value from a New Jersey storeowner we were trying to sell. When we were in the parking lot, we saw a storefront with giant signs that covered up the windows entirely. They were just prices—not even associated with any brands or products. Just numbers. But they were huge! 6 feet high! They said, “3.99” and “5.99.” We were confused.

So, we asked the owner, Abe, “Hey, what’s with the big prices in the window?” and he responded, “You’ve got to qualify the customer! Everybody has $3.99 in their jeans. It puts them at ease. They can afford to come in. They know that at least something in here is $3.99!” So, here was a storeowner using absolutely nothing but a gigantic sign with prices to draw customers. Wow!

Abe continued as our jaws began to drop, and said, “Turn around and tell me what you see.” As we examined the store, we saw many products, each one with a big sign sticking out. On each sign was a two-foot-high price—$4.99, $8.99, $12.99, even $19.99. We said to Abe, “Big prices?” Abe got excited: “They are big prices, but not high prices. BIG PRICES!”

He showed us one particular product. “Ya see that one over there? I had it for $5.99 and no one would buy it. Now it’s at $8.99 with a much bigger sign and I can’t keep it in stock!”

Abe’s customer base saw the bigger signs as a limited-time special, marked down from an even higher price. Wow—it worked!

There are a million suggestions and ideas out there about how to tackle the value perception challenge, but the best and most current resource we have is from the cofounder of Ninja Outreach, Dave Schneider. Dave has excellently defined the issue that brand builders run into when trying to seem valuable without breaking the bank. He offers the most helpful and all-inclusive list we’ve ever seen of ways to enhance your brand’s perceived value. Take a look!

And if you’re interested in learning more about our successes and mistakes while building Barefoot Wine, check out our New York Times Bestselling book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. You’ll learn a lot, and you’ll get a good laugh too!

For more, read on: http://c-suitenetworkadvisors.com/advisor/michael-houlihan-and-bonnie-harvey/

Best Practices Growth Management Personal Development

Pay Attention to Support Staff and Behind-the-Scenes Employees

Post author By C-Suite Network
Post date July 10, 2018
No Comments on Pay Attention to Support Staff and Behind-the-Scenes Employees

Giving Behind-the-Scenes Staff the Attention They Deserve.

What’s your commitment to your staff? Are you giving your support staff of employees who are behind the scenes as much attention and recognition they deserve? I’d like to give you five ways that you can pay even better attention to your behind-the-scenes employees, and show them how committed you are to their success.

I’ve been privileged to work with my Maria for over 12 years. Now, my Maria is affectionately called the “Queen of Neen” by all of my clients. I could never do what I do without my Maria. I have a position where I am so fortunate to have several people who work with me on my team. Now, notice that they work with me, not for me. These talented team members need to be acknowledged and recognized for the value that they deliver. So, how are you doing that with your support team? Here are five ways I’d like you to consider where you can be even more professionally attentive and committed to your support staff as much as your front line of support.

#1. Train. First of all, training employees on your mission, vision and values is as important as policy and procedure and the protocols, but in your mission, vision and values. Send them to conferences and development seminars to help them in their daily work. Encourage them, and provide for them, industry and position-related books that will help develop them. Share TED Talks and blogs. Training your support staff and committing to their development makes them better at their job and makes your life even easier.

#2. Meet. Maria and I have regularly scheduled one-on-ones, and the reason this is important is not just for me to share with her things I need to be done. It’s for us to talk about her development, our strategy, review all of these things. She drives the agenda, not me. Can you schedule one-on-one so that your support team gets that individual attention from you? Maybe it’s by phone, face time or Zoom. Maybe they actually get to be in your office, but can you meet regularly with your support staff?

#3. Seek. Seek their feedback and input because they get an unusual view of the world that maybe you don’t get to see. You see, support staff talk to other support staff. People who know me well know that I often say that, “Assistants rule the world,” and assistants do business with other assistants. When you are looking at your process, procedures, sales, and protocols, can you seek their input too? Furthermore, seek their feedback on your ideas and how they may be perceived by others outside of customer-facing teams. Ask them if there’s a better way to do something, a more clever, a more productive way because they look at the world differently to you and their perspective is so valuable.

#4. Review. Now, review in our world means that every summer we take time to review the way the business is going. We look at all of the ways that we organize things for a checklist, for travel, for client work, for invoicing. The team and I review everything coming up in the next six months, operations manual, and more. The summer is better for us because it’s a quieter time for me when many of my corporate clients are on vacation. But review processes do you have in place to truly pay attention and commit to your support staff? We want to always make sure that we are delivering the best value for our clients, and so for us, that means we have to constantly be in review.

#5. Celebrate. Finally, celebrate with your support staff when you’ve had a great win or a fantastic year or closed a sale. For instance, when we released my book, Attention Pays, we were so excited that it was number one best new release on Amazon. We were super excited that it became the number one bestseller for 800 CEO-READ that month. Now, that was a huge team effort, and my Maria who has been with me for a long time, she and I went out that night and we celebrated. Celebrate your wins with your team too; because they work so hard to help you do what you do.

In conclusion, ask yourself: How are you paying attention to your support staff? What are you doing to recognize and acknowledge the work that they do? For some, it might be just a handwritten thank you note. Others may need a shout-out at the team meeting. It might be tickets to their favorite concert or sending them to a conference or maybe sending them some great books to review. Either way, it’s time to pay attention to those you depend on, your support staff.

Tags employees, recognition, staff, support

Growth Management Personal Development

The Leadership Tip That Could Save YOU and Your Team

Post author By Jennifer Ledet
Post date July 10, 2018
No Comments on The Leadership Tip That Could Save YOU and Your Team

Just last night, I learned that one of my clients had a serious workplace accident, probably caused by an employee working distracted (thankfully, the worker survived with relatively minor injuries). If you’ve turned on your smartphone, your television, or opened your web browser today to read this article, you’ve heard about car accidents, fires, and other tragedies, often caused by … rushing and distractions.

The fact is, certain times of year are more hectic and even chaotic than others. As a leader, your task is to help your team to remain focused on the really important things. On any given day, though, we are inundated with so much stimuli it can be difficult to finish a thought, much less a task. Team members need your leadership, coaching, support, and guidance to navigate through the sea of information and stimuli. Here are a few

Executive leadership tips to save you and your team:

Slow down. I know. You don’t want to hear it. It even may seem impossible. How could you slow down? As we barrel through our days at breakneck speed, it can be difficult to notice what is going on around us. Of course, this is how accidents and mistakes happen. As an executive leader, you also need to pause long enough to notice and “hear” not only what people are saying, but what they are NOT saying. Keep in mind that everyone experiences stress differently and you want to tune-in to body language as well as words.

Establish guiding principles, values, and priorities through which your team should filter all of the distractions bombarding them. Author Stephen Covey says that we should not just prioritize our schedules, but we should schedule our priorities. Figure out what is most important, share these priorities with your team (don’t assume they know), and then help your team to focus on those priorities like a laser.

Let go. For my fellow control freaks, I know this can be tough. Recognize that you cannot – and should not – do it all yourself. Learn to delegate more effectively. Objectively consider (gasp!), if some tasks have to be done at all.

Reflect. Even if it means setting the alarm to go off a little earlier in the morning, schedule yourself some time to process and “metabolize” your experiences and plans. Stepping back from the day-to-day can help you and your team to see your way forward more clearly. (Personally, I find that journaling helps tremendously with this process.)

So the key takeaway? That one tip that might save you, your business, and/or your team, is to . . you guessed it . . slow down. Breathe and have some boundaries. They may seem simple, but we could all use a reminder from time to time. As a business owner, and busy wife and mom, I have to work on these practices every day. Like the song says, “Slow down, you move too fast… and you may even get to … feelin’ groovy!”

JOIN IN:

What would you add to this list of leadership tips?
What strategies do you use to create greater focus and ensure safety for yourself and your team?
Please leave a comment on my blog below and share your insights with the community.

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