C-Suite Network™

Categories
Leadership

Understanding How To Be A Leader

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring Dawn S. Kirk, author of Heartbeat Leadership: Empower Yourself, Engage Your Team and Impact Your Organization.

Corporate America can be an overwhelming place, and author Dawn S. Kirk decided to write her first solo book to empower those who often feel unheard in meetings. She wanted to ensure no one else felt like she did when they walked into a room because every person has something to offer and has value that can be added to any organization.

Kirk’s 26-year career in corporate America launched her on a quest to better understand what it meant to be a leader and to become the best version of herself. She recounts some experiences in that realm not being as positive as they could’ve been and realized, “The goals I set for myself were greater than the obstacles I was going to face.” This is the impetus for the book – getting out that message of empowerment to as many people as possible.

Kirk says the book is for those already in leadership positions to become better leaders and for those who are not feeling heard. She uses the subtitle, “Empower Yourself” so people know they have a choice to empower themselves in any situation. The book is also for those responsible for larger teams to help them fully engage everyone and tapping into their potential.

She also argues that many organizations have a “heart problem,” where they’re focused on the bottom line more than they are focused on their people. While there’s nothing wrong with profitability, when that comes at the expense of the people, that’s when they have a heart problem. Kirk states, “At the end of the day, the heart of the business are the people that work for you. I truly believe people are your competitive advantage.”

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“People are the cog that keeps your business running. There’s nothing wrong with profits, but they shouldn’t come at the expense of your people,” Hayzlett said. “This episode highlights that principle of leadership and addresses what every leader should do – engage their teams, listen to everyone’s ideas and ensure everyone feels heard and that their ideas will have a direct impact on the overall business goals.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

Categories
Growth Management Personal Development

The Truth: Performance Review Transformation is Not Over

By: Wally Hauck

“Wisdom is found only in truth.” – Johan Wolfgang von Goethe

It is difficult to find the truth especially in complex situations.  It can be elusive. It is often influenced by changes in our environment.  It can shift dramatically when we change how we think about the problems we are seeking to solve.  For example, some advertisements for cigarettes in the 1950 made claims that smoking was safe.  Some claimed even doctors enjoyed them without concern, they could keep you slim, and/or they could help relieve your asthma symptoms.  Today, those messages would be considered lies.

Are performance reviews effective or not?  According to some research (SHRM) 58% of managers say no and of course 42% say yes.  Jack Welch still defends the forced ranking of employees using the performance review (rank-and-yank). Steve Ballmer at Microsoft “yanked” that policy out of Microsoft because a large percentage of employees claimed it was one of the worse policies on the planet for engagement and innovation.   Who’s right? It depends!  How you think about people, problems, and the root cause of poor performance will influence your answer. 

There is a transformation occurring in the performance review process now.  Many large organizations are the early adopters of that transformation.  These include Adobe, GE, Deloitte, Google, and a few others.  Still nearly 85% of organizations continue to use the typical performance review model.    Yet many of those are now motivated more than ever to consider a change.  According to a recent survey by Bersin, 70% of the organizations surveyed reported either recently changing their performance management system or were seriously considering it.

What’s the motivation to change?  It’s the usual reasons and some additional new ones too.  For some it’s the need for speed.  The truth: annual reviews just don’t allow people to respond to the accelerated change in the marketplace.  Customers’ needs and desires change frequently and employees must be in a position to respond. The annual typical review stymies an organization’s ability to respond.

Still others are interested in improving employee engagement.  The typical review is notorious for damaging engagement.  Ratings are often seen as biased or manipulated. This is especially true of forced ranking systems.  Yahoo is currently facing a law suit brought on by their forced ranking system. 

Still others have come to realize their corporate values are being contradicted by their typical performance review process.  The truth: this contradiction with values has damaged productivity of disgruntled employees who are receiving the mixed messages.

On a more practical note, some of these early adopters of the transformation have finally come to realize the internal costs of conducting the typical review.    The time spent by managers to “do them right” far outweighs the benefits.  This is especially true when one calculates the loss of engagement, loss of productivity, and damage to the speed of response to changing conditions.

But, there is one more reason to transform the typical review.  In my opinion this reason is the most compelling of all because it gets to the very heart of the root cause of the failure of the typical review.  All the other reasons are symptoms.      When one finds a root cause it’s time to celebrate because you know you are close to a breakthrough in performance improvement.  As Dorothy Thompson once said, “There is nothing to fear except the persistent refusal to find out the truth, the persistent refusal to analyze the causes of happenings.”  The truth: the typical review has the wrong focus.  Its focus is on individual improvement and not on the quality of interactions. The early adopters are still making this mistake.

There are two ways an employee can obtain feedback, interpersonal interactions and system interactions. Interpersonal interactions concern behavior which the employee has total control.  System interactions involve other factors outside the control of the individual.

In most organizations it is the employee’s manager who is formally responsible for giving feedback to the employee.  The truth: this is a manager dependent process that can contribute to a sluggish bureaucracy.  As mentioned earlier, one of the major complaints of the typical performance appraisal is that feedback occurs infrequently and that infrequent feedback damages employee engagement which damages performance.  Why can’t everyone be allowed and/or obligated to give feedback when appropriate?  Few of the transformations allow feedback from anyone including co-workers.

Employees need to understand how their behavior impacts the performance of others. Every employee needs to behave with respect and integrity at all times or performance suffers.  Interpersonal interactions enable people to communicate with each other effectively as long as it is with integrity and respect.  When people are disrespectful they need to realize it and they need to change and they need to know immediately.  When they break integrity they need to know it and they need to change and they need to know immediately. 

Managers can influence the quality of the interpersonal interactions.  They can make them easier or harder. They can make them functional or dysfunctional.  When an employee’s behavior is discussed the influence of managers must be discussed as well.  The truth:  the transformation continues to point mostly in one direction i.e. toward the employee.  Few of the transformations encourage feedback to the manager from the employee.

System interactions, the second type of feedback, provide information about how well employees are working with their processes.  Employees influence their processes but they don’t control all the inputs.  The quality of the inputs to their processes will influence their performance.  An organization must recognize this and enable employees to communicate immediately when the inputs are not optimal. The current transformations are not clarifying this.

Employees should be able to receive frequent feedback from their processes.  Their manager and co-workers may need to give them feedback on the quality of their interpersonal interactions but feedback from the processes should not be fully dependent upon the employee’s manager.  The employee, if they understand how to study a process, can arrange to collect their own data.  The transformations are not addressing this concern. 

The truth: the transformation continues to focus on individual performance instead of the quality of the interactions therefore the transformation is not yet over.  I am hopeful the transformation continues to evolve in this direction otherwise performance improvement will continue to suffer and frustrations will continue.

Wally Hauck, PhD has a cure for the “deadly disease” known as the typical performance appraisal.  Wally holds a doctorate in organizational leadership from Warren National University, a Master of Business Administration in finance from Iona College, and a bachelor’s degree in philosophy from the University of Pennsylvania.   Wally is a Certified Speaking Professional or CSP.  Wally has a passion for helping leaders let go of the old and embrace new thinking to improve leadership skills, employee engagement, and performance.

Categories
Growth Personal Development

Big Data Conversations: Don’t Get Caught

 

By Judith Glaser

Why and How of Engaging Customers

Gallup’s State of the American Consumer report states, “Fully engaged customers are more loyal and profitable. Afully engaged customer represents a 23 percent premium in terms of share of wallet, profitability, revenue, and relationship growth.”

How can you effectively engage with your customers who operate at warp speed? We live in a world of right now, and the demand for instant results is seeping into every corner of our lives. Instant gratification is no longer a desire—it is an expectation.

In what Qualtrics calls the “era of immediacy,” we now operate in real-time and expect everything instantly. To engage with their customers and satisfy their need for speed, businesses must re-engineer their approach. Today, it’s about giving the customer what they want, when they want it and how they want it—or they’ll go someplace else. 

Fast data is gathered quickly and shared and acted on quickly, before its shelf life expires. Fast data delivers the information needed to help address specific issues, drive results and propel innovation in the moment. Fast data helps enterprises gather real-time insights into what customer are thinking so they can address issues in the now and keep customers happy. Enterprises need to catch customers and employees when they’re thinking it. Forrester Research predicts: “In the age of the customer, the race will be won or lost based on your firm’s ability to know your customers and react faster and better.”

For example, the Viceroy Hotel Group used fast data to uncover valuable insights about potential customers that boosted the hotel’s bottom line. Using Qualtrics Site Intercept product, the VHG experienced a sudden surge in local web traffic. Managers scratched their heads. The locals weren’t planning to stay there, so what was up with all the traffic? In less than an hour, the LA-based hotel set up an online survey using Site Intercept that asked local visitors what they were looking for. It turned out they wanted a happy hour menu. A quick fix allowed the hotel to make the happy hour menu available to anyone from the LA area who visited the website. With fast data, the VHG delivered potential customers exactly what they wanted, which boosted the hotel’s bottom line.

Meet the Voice of the Customer

Enterprises struggle with having access to the right information at the right time and place in order to interact with customers, build new products, and improve service. This is why most leaders are investing resources to strengthen their customer engagement programs. This renewed commitment to customer engagement impacts how enterprises approach their Voice of Customer (VoC) initiatives. VoC is now a strategic initiative for better understanding customers and responding to their specific needs.

For example, JetBlue, another Qualtrics’ customer, noticed that their NPS score at a Philadelphia airport was very low for an early morning flight. By focusing on this insight, JetBlue could trace customer dissatisfaction to the fact that the shops and amenities in the terminal were not open when customers were looking for coffee and refreshments before their flight, making them grumpy. With this insight, JetBlue responded quickly by passing out water, juice and coffee at the gate in the morning to boost customer morale. This made a tremendous change in JetBlue’s satisfaction scores.

Customers now expect to give feedback, and to have that feedback acted on. This expectation is driving the demand for VoC. Organizations are looking to technology to address the new rules of customer engagement.

Today, anybody can gather data on nearly anything. The challenge isn’t in finding the right solution to help you gather data—it is in finding the right solution to allow you to access, and act upon those insights quickly and effectively. Otherwise, customers will go someplace else. Adapt or vanish, the old adage goes.

We can now collect insights faster than ever before, enabling us to make timelier and better business decisions, improve business results and create happier, engaged customers. This means more revenue and profits. In the era of immediacy,” actionable data enables us to give our customer what they want, when and how they want it.

Judith Glaser COLOR copy

Judith E. Glaser is CEO of Benchmark Communications, Inc., Chairman of The Creating WE Institute, an Organizational Anthropologist, consultant to Fortune 500 Companies, and author of four best selling business books, includingConversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results (Bibliomotion, 2013) Visit www.creatingwe.com orwww.conversationalingelligence.com; email jeglaser@creatingwe.com or call 212-307-4386.

Categories
Growth Personal Development

"Ushering in the Future 500" – White Paper

 

Screen Shot 2015-09-23 at 11.39.46 AM

Greetings, C-Suite members.

Exciting news! Navalent, producer of inventive and gainful business, has collaborated with us and published a white paper for c-level leaders on helpful, groundbreaking research on leadership. The truly innovative logic behind the brand is revealed in this publication, entitled: Ushering in the Future 500: How Mid-cap Executives are helping their Organizations Build for Sustainable Growth and Win.

An exciting opportunity for growth is plentiful within mid-cap companies, but oftentimes leaders find themselves constricted by their work environments. The potential for balance within pattern shifts is revealed within Navelent’s publication. Organizational and strategic patterns are investigated and specifically assessed.

The downloadable white paper is available to our C-Level leaders. Please find the offer through this unique link: Download Here

Categories
Leadership

Understanding How To Be A Leader

Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV,  is announcing a new episode featuring Dawn S. Kirk, author of Heartbeat Leadership: Empower Yourself, Engage Your Team and Impact Your Organization.

Corporate America can be an overwhelming place, and author Dawn S. Kirk decided to write her first solo book to empower those who often feel unheard in meetings. She wanted to ensure no one else felt like she did when they walked into a room because every person has something to offer and has value that can be added to any organization.

Kirk’s 26-year career in corporate America launched her on a quest to better understand what it meant to be a leader and to become the best version of herself. She recounts some experiences in that realm not being as positive as they could’ve been and realized, “The goals I set for myself were greater than the obstacles I was going to face.” This is the impetus for the book – getting out that message of empowerment to as many people as possible.

Kirk says the book is for those already in leadership positions to become better leaders and for those who are not feeling heard. She uses the subtitle, “Empower Yourself” so people know they have a choice to empower themselves in any situation. The book is also for those responsible for larger teams to help them fully engage everyone and tapping into their potential.

She also argues that many organizations have a “heart problem,” where they’re focused on the bottom line more than they are focused on their people. While there’s nothing wrong with profitability, when that comes at the expense of the people, that’s when they have a heart problem. Kirk states, “At the end of the day, the heart of the business are the people that work for you. I truly believe people are your competitive advantage.”

All episodes of Best Seller TV air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“People are the cog that keeps your business running. There’s nothing wrong with profits, but they shouldn’t come at the expense of your people,” Hayzlett said. “This episode highlights that principle of leadership and addresses what every leader should do – engage their teams, listen to everyone’s ideas and ensure everyone feels heard and that their ideas will have a direct impact on the overall business goals.”

For more information on TV episodes, visit www.csuiteold.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

Categories
Growth Personal Development

Big Data Conversations: Don’t Get Caught

 

By Judith Glaser

Why and How of Engaging Customers

Gallup’s State of the American Consumer report states, “Fully engaged customers are more loyal and profitable. Afully engaged customer represents a 23 percent premium in terms of share of wallet, profitability, revenue, and relationship growth.”

How can you effectively engage with your customers who operate at warp speed? We live in a world of right now, and the demand for instant results is seeping into every corner of our lives. Instant gratification is no longer a desire—it is an expectation.

In what Qualtrics calls the “era of immediacy,” we now operate in real-time and expect everything instantly. To engage with their customers and satisfy their need for speed, businesses must re-engineer their approach. Today, it’s about giving the customer what they want, when they want it and how they want it—or they’ll go someplace else. 

Fast data is gathered quickly and shared and acted on quickly, before its shelf life expires. Fast data delivers the information needed to help address specific issues, drive results and propel innovation in the moment. Fast data helps enterprises gather real-time insights into what customer are thinking so they can address issues in the now and keep customers happy. Enterprises need to catch customers and employees when they’re thinking it. Forrester Research predicts: “In the age of the customer, the race will be won or lost based on your firm’s ability to know your customers and react faster and better.”

For example, the Viceroy Hotel Group used fast data to uncover valuable insights about potential customers that boosted the hotel’s bottom line. Using Qualtrics Site Intercept product, the VHG experienced a sudden surge in local web traffic. Managers scratched their heads. The locals weren’t planning to stay there, so what was up with all the traffic? In less than an hour, the LA-based hotel set up an online survey using Site Intercept that asked local visitors what they were looking for. It turned out they wanted a happy hour menu. A quick fix allowed the hotel to make the happy hour menu available to anyone from the LA area who visited the website. With fast data, the VHG delivered potential customers exactly what they wanted, which boosted the hotel’s bottom line.

Meet the Voice of the Customer

Enterprises struggle with having access to the right information at the right time and place in order to interact with customers, build new products, and improve service. This is why most leaders are investing resources to strengthen their customer engagement programs. This renewed commitment to customer engagement impacts how enterprises approach their Voice of Customer (VoC) initiatives. VoC is now a strategic initiative for better understanding customers and responding to their specific needs.

For example, JetBlue, another Qualtrics’ customer, noticed that their NPS score at a Philadelphia airport was very low for an early morning flight. By focusing on this insight, JetBlue could trace customer dissatisfaction to the fact that the shops and amenities in the terminal were not open when customers were looking for coffee and refreshments before their flight, making them grumpy. With this insight, JetBlue responded quickly by passing out water, juice and coffee at the gate in the morning to boost customer morale. This made a tremendous change in JetBlue’s satisfaction scores.

Customers now expect to give feedback, and to have that feedback acted on. This expectation is driving the demand for VoC. Organizations are looking to technology to address the new rules of customer engagement.

Today, anybody can gather data on nearly anything. The challenge isn’t in finding the right solution to help you gather data—it is in finding the right solution to allow you to access, and act upon those insights quickly and effectively. Otherwise, customers will go someplace else. Adapt or vanish, the old adage goes.

We can now collect insights faster than ever before, enabling us to make timelier and better business decisions, improve business results and create happier, engaged customers. This means more revenue and profits. In the era of immediacy,” actionable data enables us to give our customer what they want, when and how they want it.

Judith Glaser COLOR copy

Judith E. Glaser is CEO of Benchmark Communications, Inc., Chairman of The Creating WE Institute, an Organizational Anthropologist, consultant to Fortune 500 Companies, and author of four best selling business books, includingConversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results (Bibliomotion, 2013) Visit www.creatingwe.com orwww.conversationalingelligence.com; email jeglaser@creatingwe.com or call 212-307-4386.

 

Categories
Growth Personal Development

Ushering in the Future 500 – White Paper

Greetings, C-Suite members.

Exciting news! Navalent, producer of inventive and gainful business, has collaborated with us and published a white paper for c-level leaders on helpful, groundbreaking research on leadership. The truly innovative logic behind the brand is revealed in this publication, entitled: Ushering in the Future 500: How Mid-cap Executives are helping their Organizations Build for Sustainable Growth and Win.

An exciting opportunity for growth is plentiful within mid-cap companies, but oftentimes leaders find themselves constricted by their work environments. The potential for balance within pattern shifts is revealed within Navelent’s publication. Organizational and strategic patterns are investigated and specifically assessed.

The downloadable white paper is available to our C-Level leaders. Please find the offer through this unique link: Download Here

Categories
Growth Management Personal Development

Five Small Things That Add Up to BIG Training Success

You’ve booked a room for your training session. You’ve ordered coffee, tea, water, and a table of snacks. Of course, you’ve made sure that the projector and sound system will work. So all the bases are covered, right?

Maybe yes, maybe no. Because the fact is, there are a lot of “moving parts” in any live training session. Paying attention to even the smallest of them can help assure that your day of training will be effective, memorable, motivating, and much more.

Pick the Right Seating Arrangement

Here are some configurations to consider:

  • Banquet-style seating, where attendees sit at round tables spread around the training room, works well for training groups of 30 or more.

Benefit: Attendees will already be in groups and there is no need for people to move around for breakout activities.

Downside: Half the people at each table need to turn and twist in order to see the presenter. Because trainees tend to sit with people they already know and like, your trainer might need to mix things up by assigning tables to trainees by putting table numbers on their name tags or have trainees change tables when breaking out into groups.

  • Theater-style seating, where attendees sit in auditorium-style rows, can accommodate very large groups of 100, 200 trainees or even more. It works well when your presenter wants to deliver a big or motivational message.

Benefit: This layout focuses on the attention of trainees on what the presenter has to say, by slightly limiting their ability to interact with each other.

Downside: Be sure to consider the training sessions that will follow a theater-style training session. If trainees will need to break out into small groups, you might want to move later training sessions in the day into another room with banquet-style seating, send them in small groups to different rooms, or make other accommodations.

  • Seminar-style seating, where trainees sit in a U-shaped formation of chairs with the presenter in front of them, works well in smaller groups of up to 20 trainees.

Benefit: Focuses the attention of the group on what the trainer has to say and encourages group discussion.

Downside:  If you are planning a full day of training, it is best to plan to move trainees into other configurations as the day progresses, since sitting seminar-style can get tiring in the long haul.

Offer the Right Food and Snacks 

This is especially important when training starts in the early morning. Of course, you or your planner will provide coffee, tea, and bottled water, but the selections that you make beyond that can affect your trainees’ ability to focus and get the most from training.

Opinions differ on what to offer, but the best thinking today holds that it is smartest to steer trainees away from sugary breakfast items – which can cause energy highs followed by energy crashes – by offering fruits and (if they are in your budget) healthy breakfast cereals like granola and protein-rich selections like eggs and breakfast meats.

Consider Circadian Rhythms when Planning Your Training Day

People tend to have high energy levels first thing in the morning, settle down slightly and become attentive by late morning, then become sleepy after lunch. With a little thought, you can plan accordingly.

One option: Because trainees can tend to “nod off” immediately after lunch, schedule breakout sessions, interactive training exercises, and other energizing activities immediately after lunch instead of lecture presentations. Steer away from lectures where information is delivered one-way.

If Possible, Pick Training Rooms with Natural Light

It’s not always possible. But if you have sat in training sessions in rooms with exterior windows, you know that training in natural lighting usually works better because people feel more energized and positive.

Tip: Post-lunch training sessions when people are likely to be sleepy can become deadly in the dark interior or basement rooms.

Allow Adequate Breaks to Check Phone Messages and eMails

If you’re training a group of new employees, they might not need to check too often for incoming new messages – only about once an hour for personal messages. But if your trainees are your current executives, managers or salespeople, allowing more frequent breaks will let them focus more closely on your training.

Tip: Encourage current employees to “triage” incoming messages by having their clients, administrative support staff and others send them text alerts – which are hard to miss – when an important message needs immediate attention.

Categories
Growth Leadership Personal Development

Coaching People to Move through Discomfort

In a webinar that Anthony Amos gave for us at Tortal Training, he made a comment that we’ve been thinking about ever since . . .

“Good training coaches people to move through discomfort.”

The more we think about that comment, the more we realize how wise Anthony is.  After all, discomfort is one of the main reasons people silently resist training . . .

  • Sales trainees learn your company’s strategies and scripts for structured selling . . . but some never admit that they feel uncomfortable about “asking for the buy” and closing sales.
  • Some mature trainees who are returning to the workforce might be reluctant to admit that they feel insecure about using new technologies.
  • Executives in your leadership training programs take part in workshops that encourage them to work closely with other departments . . . but some of them secretly feel defensive about sharing too much information with the heads of other divisions.
  • Some of the phone representatives who you are training to make cold sales calls never admit they hate to pick up the phone and call people they don’t know.

Dealing with Discomfort 

Before you can overcome discomfort, you have to find ways to uncover where it lies.  Here are some effective ways:

  • Start asking for “mood feedback” as soon as training begins. Asking a question like, “everybody good with that?” or, “anybody got a problem with that?” consistently through training can set up an atmosphere that encourages trainees to open up about any areas of discomfort. If you keep the mood lighthearted and fun, trainees will be more likely to say what is on their minds.
  • Anticipate and deal with possible “hot button” issues when designing your training. If you think about who your trainees are and what you would like them to learn, you can often identify areas of discomfort ahead of time and teach to them.

Effective Coaching Techniques for Areas of Discomfort 

  • Use simulations. If a trainee for a calling center job says that she fears having to deal with angry customers, let her handle two or three simulated calls from dissatisfied customers. (Other trainees can play the part of the callers.) Once she sees that she can handle those calls well, she will gain the confidence she needs.
  • Use videos in your training. If you can show employees dealing with situations or issues that you expect will cause trainees to feel discomfort on the job, you can proactively train employees to perform better.
  • Let trainees break into small sub-groups to discuss what they are learning. Trainees who are reluctant to air fears or concerns before a room full of other trainees are often willing to share their feelings in small groups of their peers. One good technique is to ask each group to appoint a leader to collect comments and then report them to the entire training class.
  • Consider using anonymous feedback. You can ask trainees to anonymously write down their areas of discomfort on index cards, or have them text the training leader. Once those comments are collected, your trainer can talk about them openly with the entire group.
  • Be respectful of trainees’ feelings. You want to keep the mood light but resist the temptation to poke fun at trainees’ fears. If a trainee opens up about something that is on his or her mind – something that is a concern – part of a trainer’s job is to discuss the issue respectfully and carefully.
Categories
Growth Human Resources Personal Development

How to Tell the Difference Between Training that Is Frivolous and Training that Gets Results

Let’s take a look at two professional trainers. In today’s post, we’ll call them Joan and Jack.

How Joan and Jack Are Similar

Both Jack and Joan are energetic trainers who get their audiences laughing quickly. They will both do whatever it takes – using props or quacking or asking trainees to do silly things – to illustrate a concept or get them engaged. And when trainees leave at the end of the day, they feel energized and happy.

How Joan and Jack Are Different

A few weeks after training is over, the performance of the people who trained with Joan has really improved. The performance of the people who trained with Jack hasn’t. They quickly went back to “business as usual.”

In other words, Jack’s training is frivolous. Joan’s isn’t, because it gets results.

How to Avoid Wasting Money on Frivolous Training 

Define outcomes and make sure your trainer can reach them. Do you want your salespeople to contact 25% more new prospects? Do you want the people who deliver and install appliances for your store to give true “white glove” treatment to customers? Or do you want your hotel front-desk staff to delight guests with exceptional service?  Your trainer should explain his or her plans to break those processes down into individual steps and address them directly through training.

Help your trainer know who your trainees are. A good trainer will want to know about their ages, prior experience, educational level, current jobs, and all other factors that can be leveraged to engage them more fully in training.  A concerned trainer will also want to be aware of any factors that might cause them not to engage.

Work with your trainer to develop meaning metrics. If you work together to define what you will measure after training is completed, chances are good that your training will accomplish much more, because its goals are well defined.

Monitor sessions and make sure that training stays on track. If you are a company training director or a member of senior management, you might not want to attend sessions, because your presence could put a damper on trainees’ ability to relax and learn. If that is the case, ask a few trainees to check in with you at lunchtime or other breakpoints to tell you whether the trainer is hitting the benchmarks you created. If not, a quick check-in with the trainer can often get things back on track and avoid wasting time and money.

It’s All About Getting Your Money’s Worth and Getting Results 

If you are a training director who wants to record serious results from serious training, it’s important to work closely with professional trainers who don’t only entertain, but educate.  That’s the difference between training that’s frivolous and training that offers a good ROI on your investment.

About Evan Hackel

Evan Hackel is CEO of Tortal Training, a leading training development company, and principal and founder of Ingage Consulting. He is the host of Training Unleashed podcast, and author of the book Ingaging Leadership. Evan speaks on Seeking Excellence, Better Together, Ingaging Leadership, and Attitude is Everything. To hire Evan as a speaker, visit evanhackelspeaks.com and follow Evan on Twitter @ehackel.