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Revolutionize Your Marketing Strategy: The Top Email Marketing Software platforms of the Year

 

 

As a business, email marketing is an essential tool to reach out to prospects, build relationships, and generate leads. With numerous email marketing platforms available, it can be challenging to determine which one is best suited for your business.

In this article, we will discuss the top email marketing platforms for B2B businesses.

 

What is B2B Email Marketing?

B2B email marketing is the process of sending promotional messages via email to businesses or individuals who work in businesses. The goal of B2B email marketing is to create awareness, generate leads, and build relationships with prospects that may eventually convert into customers.

 

Why is Email Marketing Important for B2B Businesses?

Email marketing is a cost-effective way to reach out to prospects, build relationships, and generate leads. It is estimated that for every $1 spent on email marketing, businesses can expect an average return of $42. This makes email marketing a crucial tool for B2B businesses looking to grow their customer base.

 

Top Email Marketing Platforms for B2B Businesses

Here are the top email marketing platforms for B2B businesses:

1. HubSpot

HubSpot is a popular inbound marketing platform that offers a suite of tools for email marketing, CRM, social media, and content management. With its easy-to-use drag-and-drop email builder, HubSpot allows you to create personalized emails that resonate with your audience. It also provides robust analytics that can help you measure the effectiveness of your email campaigns.

 

2. Mailchimp

Mailchimp is a cloud-based email marketing platform that allows you to create, send, and track email campaigns. With its user-friendly interface, Mailchimp makes it easy to design and send professional-looking emails. It also offers features such as A/B testing, segmentation, and automation that can help you optimize your email campaigns.

 

3. Constant Contact

Constant Contact is an email marketing platform that provides a wide range of features such as email templates, list management, and reporting. With its easy-to-use interface, Constant Contact allows you to create and send professional-looking emails that are tailored to your audience. It also provides robust analytics that can help you track the success of your email campaigns.

 

4. Campaign Monitor

Campaign Monitor is an email marketing platform that offers a variety of features such as drag-and-drop email builder, automation, and segmentation. With its customizable templates and responsive design, Campaign Monitor allows you to create emails that look great on any device. It also provides detailed analytics that can help you measure the effectiveness of your email campaigns.

 

5. Sendinblue

Sendinblue is a cloud-based email marketing platform that offers features such as email design, list management, and automation. With its intuitive interface, Sendinblue allows you to create and send professional-looking emails that are tailored to your audience. It also provides detailed analytics that can help you track the success of your email campaigns.

 

6. Pardot

Pardot is a marketing automation platform that offers a suite of tools for email marketing, lead management, and analytics. With its drag-and-drop email builder and automation features, Pardot allows you to create personalized emails that resonate with your audience. It also provides robust analytics that can help you measure the effectiveness of your email campaigns.

 

7. Marketo

Marketo is a marketing automation platform that provides a variety of features such as email marketing, lead management, and analytics. With its drag-and-drop email builder and automation features, Marketo allows you to create personalized emails that are tailored to your audience. It also provides robust analytics that can help you track the success of your email campaigns.

 

8. ActiveCampaign

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers software for customer experience automation, which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories

For more information visit tylerhayzlett.com

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Branding Entrepreneurship Growth Marketing Personal Development Technology

The Ultimate Guide For Launching a Podcast for Your Business

 

Introduction

The world of business is constantly evolving, and entrepreneurs must keep up with the changing trends and technologies to stay ahead of the curve. One of the latest trends in business marketing is podcasting. With the rise of digital media, podcasts have become an effective way for businesses to connect with their audience, build brand awareness, and establish thought leadership.

In this articles, we will guide you through the process of launching a successful podcast for your business.

Whether you’re a seasoned entrepreneur or just starting out, we will help you understand the benefits of podcasting, how to choose the right format, equipment, and software, and how to craft engaging content that will resonate with your target audience.

We will also cover the marketing strategies and techniques you can use to promote your podcast, build your audience, and monetize your content. From overcoming common podcasting challenges to navigating legal and ethical considerations, this book is your comprehensive guide to launching a successful business podcast.

Podcasting has become an increasingly popular medium for businesses to connect with their audience. It offers a unique opportunity to build brand awareness, establish thought leadership, and provide valuable insights to listeners.

Here are a few benefits of creating a business podcast:

  • Increased brand exposure and credibility
  • Access to a wider audience
  • Opportunities to collaborate with other industry leaders
  • Ability to provide valuable content to listeners
  • Improved customer loyalty and engagement

 

Choosing the right podcast format that fits your brand is crucial:

When it comes to creating a podcast, choosing the right format is crucial. It should align with your brand’s messaging and audience preferences. Here are some popular podcast formats to consider:

  • Interview-style: This involves inviting guests to discuss topics relevant to your brand or industry.
  • Solo show: This format involves a single host sharing insights, tips, or stories related to your brand.
  • Roundtable discussion: This format involves a group of experts or industry leaders discussing a topic related to your brand.
  • Storytelling: This format involves telling stories related to your brand or industry.

 

Identifying your target audience and content niche:

To create a successful podcast, you need to know your audience and what content will interest them. Here are some questions to help you identify your target audience and content niche:

  • Who is your ideal listener?
  • What are their pain points or challenges?
  • What topics are they interested in?
  • What type of content resonates with them?
  • What sets your podcast apart from others in your industry?

 

 

Creating a compelling podcast title:

Your podcast brand and title should reflect your brand’s values and messaging. Here are some tips for creating a compelling podcast brand and title:

  • Choose a name that is memorable, easy to pronounce, and relevant to your brand.
  • Create a professional logo and cover art that aligns with your brand’s aesthetics.
  • Write a clear and concise description that highlights the value your podcast provides.

 

Choose the right equipment and software:

Investing in the right equipment and software can help ensure your podcast has high-quality audio and is easy to produce. Here are some essentials you’ll need:

  • Microphone: Choose a quality microphone to ensure clear and crisp audio.
  • Recording software: There are many options available, such as Audacity or Adobe Audition.
  • Editing software: Use editing software to remove unwanted background noise, add sound effects, or adjust levels.

 

Craft engaging podcast scripts and show outlines:

Creating engaging podcast scripts and show outlines is essential to keeping your audience interested and engaged. Here are some tips for crafting compelling content:

  • Create an outline that follows a clear structure.
  • Keep your script conversational and natural.
  • Use storytelling techniques to keep your audience interested.
  • Use humor and anecdotes to add personality to your podcast.

 

The importance of recording and editing your podcast:

Once you have your equipment and content ready, it’s time to start recording and editing your podcast. Here are some tips to help you produce high-quality audio:

  • Choose a quiet and comfortable recording space.
  • Record several takes to ensure you have clean audio.
  • Use editing software to remove unwanted background noise and adjust levels.

 

Adding music and sound effects can go a long way:

Adding music and sound effects can help break up your podcast and add personality to your content. Here are some tips for using music and sound effects in your podcast:

  • Choose music that aligns with your brand and podcast theme.
  • Use sound effects sparingly and only when relevant.
  • Make sure any music or sound effects you use are royalty-free.

 

 

Develop the right marketing strategy for your podcast:

After creating an engaging podcast with quality content, you need to develop a marketing strategy to help you reach your target audience. Here are some tips to help you market your podcast effectively:

  1. Leverage Social Media: Social media platforms like Twitter, Instagram, and Facebook are great for promoting your podcast. Use these platforms to share teasers, behind-the-scenes content, and episode previews. Engage with your audience by responding to their comments and feedback.
  2. Utilize Email Marketing: Email marketing can be a powerful tool for promoting your podcast. Create a mailing list and send regular updates to your subscribers about new episodes, upcoming guests, and other podcast news.
  3. Collaborate with Other Podcasters: Partnering with other podcasters in your niche can help you expand your reach. Consider guest hosting on other podcasts or inviting other podcasters to be guests on your show.

 

Building your podcast audience:

Once you have created quality content and have a marketing strategy in place, it’s time to focus on building your podcast audience. Here are some tips to help you grow your audience:

  1. Engage with Your Listeners: Building a relationship with your listeners is essential for growing your audience. Respond to their feedback, encourage them to share your podcast with others, and ask for their input on future episodes.
  2. Optimize for SEO: Optimize your podcast title and description for SEO to help people find your podcast when searching online. Use relevant keywords and include a detailed description of what your podcast is about.
  3. Cross-Promote on Other Platforms: Cross-promoting your podcast on other platforms, such as social media or YouTube, can help you reach new audiences.

 

Monetizing your podcast with sponsorships and advertising:

Monetizing your podcast can be a great way to earn income from your hard work. Here are some ways to monetize your podcast:

  1. Sponsorships: You can earn money by partnering with brands and promoting their products or services on your podcast. Look for companies that align with your values and target audience.
  2. Advertising: Another way to monetize your podcast is by selling advertising space. You can either sell ad space directly to brands or use an advertising network like Advertisecast.
  3. Merchandise Sales: Consider selling merchandise related to your podcast, such as t-shirts or mugs, to earn additional revenue.

 

Leverage your podcast for business growth:

Podcasting can also be a powerful tool for growing your business. Here are some tips to help you leverage your podcast for business growth:

  1. Build Your Authority: Use your podcast to establish yourself as an authority in your niche. Share valuable insights, interview industry experts, and provide actionable advice to your listeners.
  2. Network with Industry Leaders: Invite industry leaders to be guests on your podcast. This can help you build valuable connections and establish yourself as a thought leader in your industry.
  3. Generate Leads: Use your podcast to generate leads for your business. Offer exclusive discounts or promotions to your listeners and include a call-to-action in your episodes.

 

How to properly measure and analyze your podcast success:

Measuring and analyzing your podcast success is essential for improving your content and growing your audience. Here are some metrics to track:

  1. Downloads: Track the number of downloads your podcast receives per episode.
  2. Engagement: Monitor engagement metrics like social media shares, comments, and reviews.
  3. Revenue: Track your podcast’s revenue from sponsorships, advertising, and merchandise sales.

 

 

Overcome common podcasting challenges:

Podcasting can be a rewarding experience, but like any creative endeavor, it can also come with its own set of challenges. Here are some common podcasting challenges and tips on how to overcome them:

  1. Lack of audience engagement: One of the biggest challenges that podcasters face is getting listeners to engage with their content. To overcome this challenge, make sure to promote your podcast on social media and other relevant platforms. Encourage your listeners to share your podcast with their friends and family, and ask for feedback in your episodes.
  2. Technical difficulties: Technical difficulties can be frustrating, especially when you’re recording an episode. To avoid technical difficulties, invest in a good quality microphone and headphones. Also, make sure to test your equipment before recording and keep backups of your recordings.
  3. Consistency: Consistency is key when it comes to podcasting. To overcome this challenge, create a schedule for your podcast and stick to it. This will help you build a loyal audience who knows when to expect new episodes.
  4. Finding guests: Finding guests to interview on your podcast can be a challenge, especially if you’re just starting out. To overcome this challenge, reach out to people in your network and ask if they would be interested in being a guest on your show. You can also use social media platforms like Twitter and LinkedIn to find potential guests.
  5. Burnout: Burnout is a common challenge for podcasters who are producing content on a regular basis. To avoid burnout, take breaks when you need them and prioritize self-care. You can also consider bringing on a co-host or hiring a team to help with production.

By being proactive and addressing these common challenges head-on, you can overcome the hurdles that come with podcasting and create a successful show that resonates with your listeners.

For more information visit tylerhayzlett.com

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Branding Entrepreneurship Marketing Personal Development Strategy Technology

Podcasting Made Easy: Simple Steps for Starting Your Show

 

 

How Much Does it Cost to Start and Run a Podcast?

The cost of starting and running a podcast can vary depending on various factors such as the equipment and hosting platform you choose. Here are some typical expenses to consider when starting a podcast:

  • Recording equipment: A basic microphone and headphones can cost around $100, but more advanced equipment can cost several hundred dollars.
  • Hosting platform: Some popular podcast hosting platforms are free, while others can cost around $20 per month or more.
  • Editing software: You can find free editing software or pay for more advanced options.
  • Other expenses: Depending on your needs, you may need to pay for things like soundproofing materials, music or sound effects, and marketing.

 

Do Podcasts Make Money?

Yes, podcasts can make money through various methods such as sponsorships, merchandise sales, and Patreon donations. However, it’s important to note that it can take time to build a large enough audience to generate significant income from a podcast.

 

How Do I Start a Podcast for Free?

Starting a podcast for free is possible with the right tools and resources. Here are some steps you can follow:

  1. Use a free hosting platform such as Anchor or SoundCloud.
  2. Record your podcast using your smartphone or free recording software like Audacity.
  3. Use free editing software like GarageBand or Audacity to edit your podcast.
  4. Promote your podcast on social media and other free channels.

 

How Do I Start a Podcast With No Experience?

Starting a podcast with no experience can be intimidating, but it’s possible with some preparation and research. Here are some steps to follow:

  1. Research and listen to other podcasts in your niche to get ideas and inspiration.
  2. Choose your topic and format.
  3. Invest in quality equipment and practice recording and editing.
  4. Plan out your episodes and schedule.
  5. Promote your podcast on social media and other channels.

 

How Long Should a Podcast Be for Beginners?

For beginners, it’s recommended to keep podcasts around 20-30 minutes to keep listeners engaged without overwhelming them with too much content.

Can You Start a Podcast With No Followers?

Yes, you can start a podcast with no followers, but it may take time to build an audience. Consistent promotion on social media and other channels can help attract listeners over time.

 

 

What are the Top 5 Things to Know Before Starting a Podcast?

  1. Choose your niche and format.
  2. Invest in quality equipment.
  3. Plan out your episodes and schedule.
  4. Promote your podcast on social media and other channels.
  5. Engage with your audience and listen to feedback.

 

Is it Still Worth Starting a Podcast?

Yes, podcasting is still a valuable medium for sharing information and building an audience. With the right approach and consistency, anyone can create a successful podcast.

 

Are Small Podcasts Profitable?

Small podcasts can be profitable, but it may take time and effort to build a large enough audience to generate significant income.

 

What is a Podcaster’s Salary?

A podcaster’s salary can vary greatly depending on factors such as the size of their audience, the number of sponsors, and the revenue streams they use. According to Glassdoor, the average salary for a podcast host in the United States is around $52,000 per year.

 

How Much Do Podcasts Make Per 1,000 Views?

The amount that podcasts make per 1,000 views varies depending on factors such as the advertiser and the audience demographics. On average, podcast advertising rates can range from $15 to $50 per 1,000 downloads.

 

Is a Podcast a Side Hustle?

Yes, podcasting can be a side hustle for those who have a passion for creating content and want to earn extra

For more information visit tylerhayzlett.com

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Accounting Capital Case Studies Economics Entrepreneurship Industries Investing News and Politics News and Politics Technology Wealth

Inside the FTX Scandal: A Shocking Look at Cryptocurrency’s Dark Side

 

The FTX Scandal Unraveled: How it Impacted the Cryptocurrency World…

Cryptocurrencies have come a long way since the creation of Bitcoin in 2009. Today, there are thousands of cryptocurrencies available, with a total market capitalization of over $2 trillion. However, with the rise of cryptocurrencies, there has also been an increase in scams and scandals. One such scandal that has rocked the cryptocurrency world is the FTX scandal. In this article, we will discuss the FTX scandal, how it impacted the cryptocurrency world, and what lessons can be learned from it.

What is FTX?

FTX is a cryptocurrency exchange that was founded in 2019 by Sam Bankman-Fried and Gary Wang. The exchange quickly gained popularity due to its advanced trading features, such as leverage and futures trading. In addition, FTX was known for its strong focus on user experience and customer support. By the end of 2020, FTX had become one of the largest cryptocurrency exchanges in the world.

 

Who is Sam Bankman Fried?

If you don’t know him, Sam Bankman-Fried is a computer scientist and entrepreneur. He is the founder and CEO of Alameda Research, a cryptocurrency trading firm, and FTX, a cryptocurrency derivatives exchange. He is also the founder of Alameda Charity, which provides grants to projects aimed at improving the cryptocurrency industry. Bankman-Fried is an outspoken advocate for the cryptocurrency industry and is well-known for his involvement in blockchain projects.

The FTX Scandal

In early 2021, the FTX scandal came to light. It was revealed that FTX had been engaging in wash trading, a form of market manipulation. Wash trading is the act of buying and selling the same asset simultaneously to create fake trading volume. This can deceive traders into thinking that there is more liquidity than there actually is, which can cause them to make trades that they wouldn’t have made otherwise.

The FTX scandal was particularly shocking because FTX was one of the most reputable cryptocurrency exchanges at the time. The exchange had built a strong reputation for being trustworthy and transparent, and had even received investments from prominent firms such as Binance and Coinbase.

Impact on the Cryptocurrency World

The FTX scandal had a significant impact on the cryptocurrency world. The news of the scandal caused FTX’s trading volume to plummet, and many traders withdrew their funds from the exchange. In addition, the scandal damaged the reputation of the entire cryptocurrency industry, which was already struggling with a perception problem due to its association with scams and illegal activities.

How Big Was the FTX Scandal?

As 4th largest crypto exchange, at one point FTX was values at an estimated $32B. The Wall Street Journal reports that Sam may have illegally taken about $10 billion in FTX customers’ funds for his trading firm. His company has collapsed and in additional to it’s default on $32b in debt, the FTX scandal caused $800b worth of crypto to leave the crypto market overnight.

Lessons Learned

The FTX scandal serves as a cautionary tale for cryptocurrency exchanges and traders alike. It highlights the importance of transparency and honesty in the cryptocurrency industry. Exchanges must be transparent about their trading practices, and traders must be wary of exchanges that engage in market manipulation.

In addition, the FTX scandal underscores the need for regulation in the cryptocurrency industry. While the industry has largely operated outside of traditional financial regulations, the FTX scandal shows that there is a need for greater oversight to prevent market manipulation and protect investors.

Conclusion

The FTX scandal was a significant event in the cryptocurrency world. It highlighted the importance of transparency, honesty, and regulation in the industry. While the scandal had a negative impact on FTX and the cryptocurrency industry as a whole, it also served as a wake-up call for the industry to address issues related to market manipulation and investor protection.

Here’s the bizarre story here…

WATCH:

https://www.youtube.com/watch?v=20BEJouWBgY

For more information visit tylerhayzlett.com

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Best Practices Personal Development Technology

THE CHALLENGES AND SOLUTIONS OF A FINANCIAL DIGNITY ISSUE WITH A MUST HAVE PLANNING

“Getting up, Getting over, and Getting on. I want to show you how in under 10 minutes, you can be Getting On with… Financial Dignity. I will attempt to combine over 40 yrs experience helping others to achieve fiscal health upon divorce.

Two parts “the problems and some solutions for today and tomorrow. It has been said that “two can live as cheaply as one” what we have now for many is:  One will now live more expensively than two. What we have is a loss of economy of scale. We now have two residences, two separate health policies, and sets of everything from autos to flatware. Additionally, we lose multi-car insurance discounts; the list continues. These problems are on top of our country’s dismal economic future.

 A few years back, I heard this story. A couple went for a walk in the woods and deviated somewhat from the trail, where they happened upon an old wishing well. Intrigued, the wife went first tossing in a coin, and she made a wish and walked away. As she walked away, she heard a splash and turned. The husband was gone, she gasped, “Oh my god, I can’t believe it works.”

Another story this one is not funny: a man and a woman both earn the same income, have the same job titles, and have the same amount in their 401(k)s. Both work for progressive companies that treat different sexes equally; everything is identical. Who gets the bigger monthly pension check- the male? Why? Longevity women usually live longer and will collect for a more extended period. (Same reason men pay more than women for life insurance- they die sooner).

Must change all legal six must-have documents, inc beneficiary forms 401(k), etc. company and personally owned life insurance*

  1. Will
  2. Power of Attorney for financial
  3. Power of Attorney for healthcare  
  4. HIPAA release
  5. Medical directive
  6. Retirement plan beneficiaries

PICTURE

For future planning: 

Idea one: A 50-50 split may leave the women short when splitting assets. You must factor in retirement assets differently. (Ask how much these dollars will produce in income future) and most importantly. It would be best if you planned more safely for these assets much differently than when married.

Idea Two: Reduce taxes. It sounds basic, but we need to do three things:

  • Reduce current taxes
  • Plan future taxes 
  • Now for the critical part plan to use the tax saving to bolster your savings and retirement income. In others, words use Uncle Sam’s money for you. A big issue is avoiding and reducing taxes on your S.S. benefits.  

Idea Three:   Understand Social Security benefits, how, when, and on whom to collect. You can collect on an ex-spouse (if married for ten years). Did you know you can collect on both? They can be staggered in certain circumstances:  the Ex first, then your own, or you first, then the ex. It would be best if you planned to maximize this income, and the laws are complex.

Idea Four: use the “Old Age Roth,” which will ensure your later years are spent living with dignity and not relying on others. 

Idea Five: You must provide a lifetime income stream that CANOT be outlived.

Idea Six: use the Dollar Multiplier in everything you do. Get three dollars in value for every dollar. Like getting low or no cost Long term care coverage attached to a retirement plan or life insurance.

 

For more Healthy Money Tips Listen to our PodCast “Money 911”

Meet with Kris Miller – Financial Fitness Strategy Sessions

https://healthymoneyhappylife.com/

Kris@HealthyMoneyHappyLIfe.com

(951) 926-4158

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Case Studies Culture Leadership Marketing Personal Development Skills Technology Women In Business

Women Supporting Women

Did you know it’s National Women’s History Month? As a female business owner and entrepreneur, I’d like to say THANK YOU to all those who came before me and paved the way. Sometimes, being a strong powerful woman can feel very isolating. We all know the irreplaceable value of a strong, inclusive, loving support group. From childhood to parenthood, small networks of family, friends, neighbors, coworkers, and classmates give us a sense of belonging, protection, and camaraderie.

Support feeds the soul.

Getting the right support is crucial. Whether your kid won’t stop yelling your name or your coworker is clicking their pen incessantly, there are times when you’re frustrated and stressed out. All you want is the sympathetic voice of a friend who knows what you’re going through (and maybe a glass of wine).

You may have been disconnected from your usual support systems in recent seasons of life. I’ve discovered that a great podcast can help rebuild a sense of community. Listening to a wonderful podcast host feels a bit like a conversation with a wise and empathetic friend.

I’ve had the honor of collaborating with several incredible podcasts within the Conscious Parenting Revolution platform. If you’d like a little female camaraderie and support, I encourage you to listen (and subscribe!) to these fantastic shows.

THE SENSORY PROJECT SHOW

Rachel Harrington and Jessica Hill are certified occupational therapy assistants whose mission is to help families practice health and wellness in their daily lives. They’re light-hearted, funny, intelligent women with a fresh perspective on healthy family dynamics. Listen to my episode with Rachel and Jessica here.

THE BLENDED FAMILY PODCAST

Melissa Brown addresses the challenges of having an extended and blended home life with personal stories based on her own family. She tackles difficult topics like having a healthy divorce, managing relationships between non-biological siblings, and “time sharing” with an ex. Her episodes aim to help blended families not only co-exist, but thrive. Listen to my episode with Melissa here.

DISTRACTION PODCAST

In our world full of bright, shiny objects, we all need some advice on managing distractions. Dr. Ned Hallowell, a New York Times best-selling author and ADHD expert, lends his expertise on minimizing distractions in your daily life. His bright, enthusiastic show offers practical advice and shows how issues like ADHD can transform into strengths. Listen to my episode with Dr. Ned here.

THE MODERN MAMAS PODCAST

Jess Gaertner and Laura Bruner embody modern motherhood: Laura is a certified nutrition consultant, Jess is a licensed athletic trainer with a master’s degree in kinesthesiology, both are CrossFit trainers, and mamas to their babies—whew! They interview guests about fertility, pregnancy, parenting, fitness, and holistic health and spirituality. This duo is a blast to listen to! Listen to my episode with Jess and Laura here.

EXPERT TALK WITH TGO

A direct connection into the world of “Trailblazers” who openly share their journeys to success. From step-by-step tips on building their businesses to how they overcame insurmountable odds and turned their dreams into realities. Tune in to our International Women’s Day LIVE Event March 8th!

LAW OF ATTRACTION WITH NATASHA GRAZIANO

Bringing you the latest wisdom and neuroscience on how to manifest your goals in life and create abundance in wealth, love, health, relationships. She is the creator of the world renowned meditational behavioral synchronicity (MBS) method. By listening to this podcast, you will learn how to refocus your mindset and thought processes with practical and mindful exercises that you can begin right here, right now, simply by pressing play. Listen to my podcast episode here.

 

Which episode was your favorite? Hit reply and let me know!

Love and blessings,

Katherine

P.S. I am thrilled to be part of the 3rd Annual International Women’s Day Marathon!! An event featuring over 25 live interviews hosted by my good friend, TGo, showcasing successful women from small business entrepreneurs to trailblazers from around the world. On March 8, 2023, from 9-5pm PT, you can watch this event for FREE, streamed live from the comfort of your own home. You will have the opportunity to hear from remarkable women who have made a significant impact in their respective fields, inspiring and empowering you to achieve your own goals. This inspiring event is made possible by NOW – the Network Of Outstanding Women, and is sponsored in part by PodNation TV and JD3TV networks. I can’t wait to share with you! iwdm.live

 

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Growth Technology

First Female CTO Of The U.S. Megan Smith Hopes Tech’s History Can Repeat Itself

Author: Jenna Arnold / Source: Forbes

Megan Smith addressing a gathering of residents of Cheyenne, WY to discuss job opportunities in tech.

American talent is ubiquitous, with entrepreneurial wunderkinds as likely to be born in our heartlands as on our coasts. The problem has been that we’ve done a really unequal job of scouting and scaling it. There are 6 million young people not in school or working, 12 million experienced skilled workers who need to re-train, and 1.5 million veterans who are unemployed or reentering the civilian workforce, all at a time when we have 500,000 open American tech and programming jobs. This matters for more than just the tech sector; who fills these jobs will dictate who sits at the table for many of our key cultural and political decisions over the next generation. Enter Megan Smith and the Tech Jobs Tour. Smith is a former Vice President at Google and the 3rd and first female Chief Technology Officer of the United States. Despite her ever-changing and ever-more-impressive titles, Smith would be the first to tell you she has the same job now she’s always had: evangelist. To watch her work a room is magic, instilling in anyone within earshot both that technology is a large part of our future and that there are no barriers to participation.

Most central to her message, however, is the key insight that is most often lost: not only is inclusivity a part of technology’s future, it was also a seminal part of its past. Ada Lovelace, for example, an English woman born in 1812, was the first computer programmer; Katherine G. Johnson, an African-American woman featured in the Oscar-nominated film Hidden Figures, helped put NASA astronauts on the moon and was awarded the Presidential Medal of Freedom in 2015; Grace Hopper invented coding itself; in President Obama’s words: “If Edison is light and Wright is flight, Hopper is code”.

History books often overlook and under-tell these stories, opting instead to lionize male inventors; for all the stereotypes of the “brogrammer,” we forget that technology – like most things – was birthed by remarkable women. They forgot to teach you all this in 11th grade. As Smith tells it: “So much of my work…

Click here to read more

 

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Capital Case Studies Entrepreneurship Growth Investing Mergers & Acquisition Technology Wealth

WATCH: High School Dropout Turns $500 Website into $35 Million Fortune Using This Platform…

Meet the Former MMA fighter, high school dropout, and single father who had absolutely zero business background bought a business for $500 on an online business flipping site. 9 years later, his business is doing $35 million a year.

His advice to you? “Don’t start a business, buy one.”

Here’s how you can do it too…

 

But first, here’s a quick background on Ramon Van Meer

Today Ramon Van Meer is the CEO and founder of Alpha Paw, a website for pet owners that offers products for every dog breed-specific health issue. Ramon bought the business for $300k and has built it to $35M in revenue within three years.

 

Where’d he get the money to buy it? Through a series of website flips that started with a small content blog about financial credit, a site he bout on Flippa for $500. He promoted it and built a small following and sold it. He did that again about 3-4 more sites.

You can watch Ramon’s incredible exit story below or listen to it in the Quiet Light podcast, but want I wanted to show you, is the site Ramon and thousands of others go to buy and sell websites. Flippa.com.

 

WATCH:

 

Want to Buy or Sell a Website? Meet Flippa.com

Flippa.com is an auction site where you can buy and sell internet businesses. Don’t know how to code or build a membership site or dropping shipping store? No problem, just buy one.

 

What Can You Buy and Sell on Flippa?

Flippa lets you can buy and sell websites, drop shipping stores, domains, and even mobile apps. The portal is aimed to assist website owners in selling their websites as well as assisting others in purchasing established websites, domains drop shipping sites, and mobile apps.

Sites can range from just created with zero revenue to multi-million in reoccurring sales…

If you’re interested in learning more about how to use Flippa and the pros and cons of the platform, check out this full report and guide from Niches Pursuits.

 

For more information visit tylerhayzlett.com

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WATCH: Inside the Ever Unfolding TOSHIBA Scandal

Toshiba is a brand that’s been drowning in scandals for years. Including a recent one that involved overstating it’s profits to shareholders by $1.2 billion which resulted in the resignation of their CEO.

The company was once one of the most innovative businesses on the planet, they produced one of the first laptops. They were credited as being the first company to mass produce one. Chances are you owned one…

They were sued and settled to pay $1billion in a class action lawsuit for faulty equipment.

Despite being such an innovative company, Toshiba has experienced some massive setbacks over the years that have resulted from a combination of both poor business decisions and public scandals.

This video y Company Man highlights the most notable ones. Here’s a video that highlights the history of Toshiba’s insane series of scandals.

 

WATCH:

 

The Surprising History of Toshiba

Toshiba traces its history in Japan to 1875. The company rode the post-war Japanese manufacturing boom in the late 1950s to high growth portfolio of unique and innovative products. Toshiba began selling products in foreign markets during this period and continued to expand its businesses across the globe during the following decades.

Today, the conglomerate operates business units on a worldwide scale in a variety of diverse industries, including semiconductors, personal electronics, infrastructure, home appliances, and medical equipment.

Toshiba reported net worldwide sales of more than 3.38 trillion Japanese yen or $31 billion for the 2020 fiscal year. The company employs more than 125,648 people worldwide.

 

 

 

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Confessions From a Tech Billionaire: “Why Content is King” in the Digital Economy

Content is king, everybody knows that. But what the hell does it mean?

The phrase “content is king”, came from an essay published in 1996 on the first page of Microsoft, by the soon to be self-made billionaire, Bill Gates.

In his essay, Gates publicly predicted what was predicated for the success of any person or business that wished to grow a business online.

Spoiler alert (it’s content). Here’s why…

 

Content is King – Summary From the 1996 Essay

“Content is where I expect much of the real money will be made on the Internet – just as it was in broadcasting.

“… the broad opportunities for most companies involve supplying information or entertainment.

No company is too small to participate.
I expect societies will see intense competition- and ample failure as well as success-in all categories of popular content.

Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a literal marketplace of content.”

How to Compete in a Marketplace of Content?

It means that brands are turning to story telling to get the attention of their customer. It means that in order to rise above the noise we can’t be more noise.

You don’t want to promote content for the sake of creating content (God knows the world doesn’t need more content).

Don’t interrupt the content your customer is searching for. Create the content they are searching for.

List out the 5 biggest obstacles your customer faces (as they relate to your product or service). Then create content to solve that problem.

 

At the end of the day you just need to build a list of people that share the journey of solving that pain-point to achieve success…and up-sell to that list your solution.

It’s that simple, that hard, and that unavoidable.

“I like it, I love it, I want some more of it!” – Billy Ray Cyrus

If you’re into this topic get the full story below.

Want to learn the strategy to operate as a media company? We created a comprehensive overview, where I can teach you how to operate your business as a media brand in 32 pages.

Learn how to compete in a market place of content. Click the link below.

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